Doctoral Seminar on Consumption, Markets, and Culture Theorization

The Theorization Seminar

Doctoral Seminar on Consumption, Markets, and Culture Theorization

August 21-27, 2022
Ankara, Turkey

This is a weeklong intensive seminar that emphasizes mid-range and contextualized theory
in the field of socio-cultural approaches to marketing and consumption. The seminar aims to
stimulate interest in and discussions of contemporary forms of historical, socio-cultural and
political-economic analyses of markets, consumption and marketing. The intended audience
is doctoral students and junior faculty members; however, anyone interested is welcome.
The seminar is part of European Doctoral School on Consumer Culture Theorizing (for
details see We have been running this seminar
biennially in Ankara. Initially held at Bilkent University ( )
and then Middle East Technical University, this year we will hold it outside the campus, at
Midas Hotel, Ankara.


Objectives of the Seminar:
1. The goal of the seminar is to familiarize scholars with the socio-culturally inspired
studies of market, consumption and marketing or Consumer Culture Theoretics
(CCT). The readings and the speakers highlight an interdisciplinary perspective and
seek to expose the participants to sophisticated discussions of consumption and
markets within marketing, anthropology, sociology, communication, and cultural and
gender studies. These discussions center on mid-range and contextualized theory.
The seminar emphasizes the historical, socio-cultural, political-economic and ethical
dimensions and challenges of consumption and marketing in developed and
developing nations in the contemporary global world.
2. The seminar also aims to enable the participants to conceptualize their work in
relationship to the literature. Speakers and participants will discuss what constitutes a
theoretical contribution and how to theorize and formulate a contribution.
3. Another purpose of the seminar is to increase the participants’ awareness of the
expectations of international journals and review processes. There will be a faculty
panel on “how to publish” research papers.


Seminar Coordinators:
− Eminegül Karababa, Department of Business Administration, Middle East
Technical University,
− Guliz Ger, Faculty of Business Administration, Bilkent University,
− Olga Kravets, School of Business and Management, Royal Holloway, University of

Russell W. Belk, York University
Dominique Desjeux, Université Paris Descartes
Güliz Ger, Bilkent University
Markus Giesler, York University
Eminegül Karababa, Middle East Technical University
Olga Kravets, University of Royal Holloway
Özlem Sandıkcı, University of Glasgow
Meltem Türe, University of Royal Holloway
Melanie Wallendorf, University of Arizona
Rick Wilk, Indiana University
Location and Dates: Midas Hotel, Ankara, 21-27 August 2022


Other course Information:
The seminar will be held in English and is 6 ECTS credits. Participants are free to choose
to make a presentation and get course credit or not. Those participants willing to present
their research projects will receive feedback, be evaluated, and receive course credit. The
number of participants is limited to 30. The tuition and fees for the seminar are 1100 Euros
(exclusive of bank transfer expenses). This amount includes participation in the seminar,
accommodation, breakfasts, lunches, and some dinners.


Seminar Prerequisites:
There are no particular prerequisites for the participants. Selection will be based on the letter
of interest, which is expected to address the student’s research interests and the fit of this
seminar with their doctoral studies. For those participants who do not want to receive course
credit, the letter of interest is expected to indicate their research interests and the reason
why they want to participate in the seminar. The letter of interest should be around 1000
words. Letters of interest should be sent to as attachments to e-
mail messages. The deadline for applications is 03 June 2022 (Friday).

Seminar Program:
The program consists of lectures, panels, presentations, group work, and one-to-one meetings.
Participants will receive a reading list upon registering for the seminar. The participants taking
the seminar for ECTS credits are required and the others are strongly recommended to do the
readings before they come to the seminar. The participants who wish to receive ECTS credits
will make a brief presentation of their research projects. They will be evaluated based on their
presentation, participation, and the capacity shown in enriching their perspective. On the
evening of 21 August 2022, the seminar will start with a welcoming reception at Midas Hotel and
ends 27 August 2022 at noon time. The details of the program will be announced later.

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