2023 ACR Conference + Doc Symposium Chairs

Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management, Germany since September 2014. Before joining the Frankfurt School of Finance & Management, she was an Associate Professor of Marketing at HEC Paris. Selin Atalay holds a Ph.D. in Marketing from Penn State. Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of visual attention, retail shelf location, existential anxiety and social exclusion on consumer decision making. Selin uses process tracing methods such as mouse and eye tracking to study choice at the point of purchase, online and offline. Selin's recent work applies a natural language processing (NLP) approach to investigate the impact of syntax in marketing communications. Selin uses both field data and experimental data in her work.

Fleura Bardhi is a Professor of Marketing at Bayes Business School (formally Cass), City, University of London, UK since 2013. Before that, she was an Associate Professor of Marketing at Northeastern University, Boston, USA. She holds a PhD from University of Nebraska-Lincoln. Fleura’s research interests fall into the areas of 1) materiality, 2) access and ownership, and 3) consumer life transitions (e.g., liminality, relocations, death). Her research takes a consumer culture theory (CCT) approach to examine consumer experiences in a globalized world where traditional socio-cultural institutions, such as ownership, nationality, home, and work are undergoing drastic changes brought about by technology and the shifting geographic, social, and cultural boundaries. Her research has advanced the concepts of liquid consumption and access-based consumption in marketing. Fleura’s work has been published in Journal of Consumer Research, Journal of Consumer Psychology, Harvard Business Review, etc. She is a visiting professor at Lund University, Sweden.