ACR Latin America 2022 in Quito, Ecuador - Registration Open

The Association for Consumer Research (ACR) will be holding its 2022 Latin America Conference from June 30 to July 2, 2022 at Universidad San Francisco de Quito, in Quito - Ecuador. The ACR 2022 Latin America Conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer behavior in a global society.


The theme of the conference is Informed Consumers in an Interconnected World.


In today’s marketplace, consumers have access to information like never before. With the rapid development of the Internet, social media, and other related technologies (e.g., smart phones), consumers are able to find information they want much easier and faster than they once could. Some of this information may be locally available, whereas others could transcend borders. Furthermore, with the advancement of digital technology, marketers are using new approaches to satisfy consumers’ needs and wants, including enhancing consumption experience using AI, identifying new consumption patterns, and developing new sharing economies. In the meantime, consumers are more and more interconnected due to the prevalence of the Internet. Interpersonal relationships, shopping patterns, and word-of-mouth are affected drastically by new information technologies. It is imperative to understand how consumers deal with such information and utilize it in making product, price, place, and promotion decisions. The conference will seek to fill these objectives. 


To register, please visit the conference website:


For questions, please write to 




Early registration ends Friday May 20th.




City tour and sightseeing: A half-day tour to the city of Quito is being planned for the last day of the conference, Saturday July 2nd. This tour is optional for the attendees to the conference and booking fees must be paid separately from registration fees of the conference. However, this is a unique opportunity to enjoy the wonders that Quito offers to visitors. 


Metropolitan Touring, the most well-known tourist operator in Ecuador, will provide services to participants to the conference to explore the UNESCO- listed Historic center of Quito (the old city). The tour includes a visit to several monuments, plazas, majestic buildings, churches, and museums. The trip will continue to San Antonio de Pichincha, a small town near Quito, to visit the Equatorial monument. This is the exact place in which the French scientific team determined the line that divides the northern and southern hemispheres.




A five-day tour to the Galapagos islands is available for for the attendees to the conference and booking fees must be paid separately from registration fees of the conference. A special rate has been negotiated with Metropolitan Touring. If you are interested and need more information please contact: or




For ACR LA Conference participants, we recommend booking a room at Swiss Hotel Quito. Please use this link to book your room



When USFQ organizes major events—the 2022 ACR LA Conference will be one of them—special rates and complimentary services (e.g., breakfast) are negotiated with the hotel. Currently, the average rate is $90 per night for a single room. Conference participants have access to a shuttle that will take them from the hotel to the conference venues and USFQ campus.


Swiss Hotel is located 7 miles from USFQ campus (a 26-minute drive) and 24 miles from Quito´s International Airport (a 45-minute drive). This location is very convenient, as conference participants might want to enjoy the city of Quito, as well as being near the USFQ campus.




Conference Co-chairs

Franklin Velasco, Universidad San Francisco de Quito, Ecuador

Ashok K. Lalwani, Indiana University, Bloomington, USA

Zhiyong Yang, University of North Carolina Greensboro, USA

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