TCR Dialogical Conference - Call for Track Proposals

Call for TCR Track Proposals


2023 TCR Conference

Royal Holloway, University of London, UK

June 18 –20, 2023


Conference Co-Chairs:        

Martina Hutton, Royal Holloway University of London UK

Aronté Marie Bennett, Villanova University, USA

Eva Kipnis, University of Sheffield, UK



The 2023 Transformative Consumer Research (TCR) conference organisers are seeking co-chairs for individual tracks for the next TCR conference to be held at Royal Holloway, University of London on June 18 - 20, 2023.


The track co-chairs will be responsible for:

  1. defining a specific theme or project that the track’s group members will discuss at the conference,
  2. helping to select group members for the track,
  3. leading the tracking dialogue,
  4. presenting a summary of the track’s ideas at the end of the conference, and
  5. organising and leading the pre- and post-conference activities for that track


Proposal Deadline: July 31, 2022


Please carefully read this call because we continue to refine the conference model.


In the collaborative, relaxed setting of this conference, participants will leverage their distributed wisdom to think expansively. This is an open process driven by curiosity and partnership. In other words, this is not a conference composed of pre-approved, pre-set research presentations; TCR operates a dialogical conference format.  As such, dialogical tracks seek to explore the distributed knowledge and experience across a group of people who share an interest in a focal TCR-related issue. The transformative consumer research movement encourages collaborations between scholars with different levels of experience and disciplinary backgrounds and non-academic contributors (industry, NGO, civil society movement or other backgrounds) with expertise focal to consumer well-being topic(s). Past TCR conference participants have successfully worked together to produce numerous published articles, including some that became award winners. Click on the links for more information on TCR, past dialogical conference proceedings, and the goals of tracks for the dialogical conference.



TCR Track Proposal Categories - Explaining Tracks 1, 2 and 3 Submissions

Three categories for track proposals are outlined next.  As TCR is a space of innovation and inclusivity, we encourage new track chairs and themes. Tracks typically have two chairs but on occasion tracks have been led by three people. Supporting TCR’s dialogical format, we suggest that at least one track co-chair has experience facilitating dialogical formats, publishing articles in top journals, and has participated in a previous TCR conference.


Track 1: Build Capacity


We believe there is NOT one magic formula for research that has societal impact; therefore, Track 1 provides spaces of opportunity to experiment. Because there are numerous pathways for real societal benefit, we believe that we must encourage the exploration of many ideas and then share the successful ones.


In terms of themes, prior tracks have focused on the following substantive issues and areas:

wastefulness, alternative food systems, poverty, moral self-regulation, narratives in non-profits, transformative services and justice, mindfulness, crimes of omission and commission, life satisfaction, social conflict, environmental sustainability and justice, religion, stigma, developing markets, health, food well-being, ethnicity, vulnerability, addiction, transformative methods, materialism, social justice, diversity and inclusion engaged marketing and multicultural marketplace well-being, race in the marketplace, and immigration.


A comprehensive list of all tracks included at the 2021 TCR conference can be found here: 


In terms of diverse approaches, in recent years tracks have:

  • Developed rigorous conceptual papers to inform and guide future empirical work.
  • Conducted research before the conference about the needs of specific stakeholders/consumers.



Every track is an experiment in building a social network of researchers with greater capacity to tackle pressing social problems around consumption. In the past, we have innovated by being dialogical, inviting non-academic guests, working across the intersection of social problems, and asking for more relational engagement (i.e., somehow include a stakeholder in the process of doing research). We ask that each track proposal being considered for Track 1 also reserve space in each track for the inclusion of at least one advanced doctoral candidate who is working on TCR-related area.


Submissions of topics to this track will lead to an open call for participants in September 2022.


To facilitate the distribution of wisdom and encourage expansive thinking, in recent years tracks have:

  • Included non-academic stakeholders (representatives from government, advocacy groups, and non-profits, as well as activists).
  • Invited academics from across disciplinary divides who bring new tools, theories, and perspectives.


For Track 1, we imagine that track sizes will include around 4-6 academics and 1-2 non-academics. Past experience suggests the ideal track size is 7-10 participants (including track chairs).



Track 2: Leverage Theory-Guided Research


Building on the success of this format at previous conferences, we again hope to invite tracks that experiment with new ways to do team-based research toward real transformation. We invite track proposals that further empirical work in key substantive areas that is already underway.


For example, given that the call for proposals is 14 months before the conference, a viable proposal could involve a multi-site empirical study prior to TCR 2023. These proposals would identify and obtain commitment from a team of researchers who would gather data before the conference. The conference would then provide an opportunity for a writing or data analysis workshop.

Unlike Track 1 that would be competitive and larger, these proposals would involve longer-term projects and involve teams of researchers who make a commitment to work on this longer project.



The empirical nature of Track 2 suggests that proposals are primarily focused on academicians, but we would encourage teams that are working with real world partners. Proposals under Track 2 may also include non-academics to, for example, collaboratively input in the consideration of how the empirical findings can be best utilized to generate societal impact or provide input in other areas of track’s work. There will be no open call for track members in this category. Instead, members of the tracks would be identified as part of the track proposal.


Proposals should include written and signed commitments from each member of the proposed track that they agree to work on the project across its duration. Proposals that have invited scholars across a range of expertise and experience will be reviewed favourably. Proposals should include a list of pre-conference organising plans along with a timeline.



Track 3: Implement Solutions


Track 3 aims to take the idea of relational engagement to the next level. Whereas Track 2 was introduced to bring data collection into the conference process, Track 3 is designed to focus on measurable societal impact. These proposals would have a strong relational engagement element, typically emerging from long-term collaborations that existed prior to the conference. Because Track 3 focuses on quantifiable societal impact, it can serve either as the incubator for the future implementation of a focal TCR intervention or as a workshop for teams to analyse the societal impact an intervention had after it was implemented. Proposals should include a list of pre-conference organising plans along with a timeline



Due to its explicit focus on societal impact, this track would be particularly likely to include non-academics to attend the conference and help with implementing solutions. There will be no open call for track members in this category. Instead, members of the tracks would be identified as part of the track proposal. Proposals should include written and signed commitments from each member of the proposed track that they agree to work on the project across its duration. Proposals that have invited scholars across a range of expertise and experience will be reviewed favourably.



Post-Conference Publication Opportunities

As in past conferences, participants along with ALL of the track chairs must commit to working in person with their track throughout the entire time of the conference.


Tracks choose their own post-conference publication goals. Opportunities for a potential special journal issue associated with the 2023 TCR conference are being investigated but are not guaranteed. For those new to the dialogical TCR conference, each conference typically produces at least one special issue. For examples, see the special issues of the Journal of Public Policy & Marketing (April 2021, Fall 2016, Spring 2011), the Journal of Business Research (July 2019, August 2013), the Journal of Consumer Psychology (October 2019) and the Journal of Marketing Management (Volume 30, issue 17-18, 2014). The next special issue a product of the 2021 TCR conference, is underway at the Journal of Consumer Affairs.  TCR also published a special issue in the Journal of Consumer Research in 2008. We also encourage teams to consider other outlets for dissemination to increase the impact of their work.



Submission Requirements for Track Proposals

Track 1Track 2 / Track 3
Proposal Deadline

July 31 2022

Submit to:


July 31 2022

Submit to:


Proposals to Include

1-page overview of track theme and plans

for a post-conference write-up


Track co-chairs’ CVs


Track co-chairs’ short bios

1-page overview of track theme, pre-conference organising plans / timeline, and plans for a post-conference write-up


All track members’ CVs


All track members’ short bios


Signed letter from all track members stating that they are committed to participating in the project

  • Track proposals due: July 31, 2022
  • Notification of track selections: August 31, 2022
  • Open call for participant applications: Mid-September 2022
  • Due date for participant applications: November 15, 2022
  • Track chairs submit participant application reviews to conference chairs: December 31, 2022
  • Notification of conference acceptance to participants: January 15, 2023
  • Track proposals due: July 31, 2022
  • Notification of track selections: August 31, 2022
  • No open call for participants



Related Grant Opportunities

We encourage, but do not require, tracks to apply for funding of their projects through one or both of the following grant opportunities.


1. ACR/TCR Grant. This is an opportunity for a team of investigators to receive funds of up to $7,500. For example, the track team (or parts of it) might consider also submitting a proposal on the same topic to the ACR/TCR Grant program. Consider the current 2022 call for grant proposals with a due date of June 1, 2022. Or consider next year’s 2023 call for grant proposal to be released in winter 2023. Please note that all ACR/TCR Grant proposals will be judged separately from the process of evaluating 2023 TCR conference track proposals. However, we mention it as part of this call because of the potential synergy.


2. TCR Conference Non-Academic Stakeholder Travel Grant. An anonymous donor has generously provided potential funding, with the objective of using these funds to support the inclusion of non-academic stakeholders at the TCR 2023 conference (e.g., help facilitate travel for a non-academic track team member such as a non-profit worker involved in the research). Please note that, unlike the ACR/TCR Grant proposals, all TCR Conference Non-Academic Stakeholder Travel Grants need to be submitted with the Track Proposals as a one-paragraph vision statement explaining why you think a particular stakeholder would add value to the track; and include a CV, 1-paragraph bio, and signed letter that they are committed to participating in the project as a participant (not a chair). We do not limit the number of grants per track, but at this stage funding exists for most tracks to be awarded one grant.



2023 Proposed Conference Structure 

(*tentative and subject to change)


Track 1: TCR champions will set up a listserv for their track, share all the research visions, and circulate any relevant materials (e.g., key articles).

Track 2: TCR champions will work with their members to prepare for the conference based on the plans proposed in their track.

Track 3: TCR champions will work with their members to prepare for the conference based on the outlined plans. They will also work closely with non-academic partners to both make an impact and provide metrics to quantify their impact.


At the conference:

June 18, Sunday

            Arrival / evening activity / reception

June 19, Monday

            Morning meeting from 9am to 12pm: Dialogical working sessions

            Lunch and informal socializing

            Afternoon from 2pm to 5pm: Dialogical working sessions

            Evening activity

June 20, Tuesday

                Morning meeting from 9am to 12pm: Dialogical working sessions

                Box lunch and wrap up to bring groups together from 12:30 to 2pm

                Depart at 2:30pm


    Conference Location



    Royal Holloway, University of London, was founded in 1879 by two social reformers who pioneered the ideal of education and knowledge for all who could benefit. Their vision lives on today. As one of the UK’s leading research-intensive universities we are home to some of the world’s foremost authorities in the sciences, arts, business, economics and law. We are strengthened by diversity, and welcome students and academics who travel from all over the world to study and work here, ensuring an international and multi-cultural perspective within a close knit and historic campus.



    Conference Lodging

    Royal Holloway is located in a leafy campus outside of central London in Egham, Surrey - just seven miles from London Heathrow Airport, with excellent road and transport links.  On campus lodging has been reserved to accommodate delegates’ travel arrangements (17th through to 21st June). As an alternative, there are multiple hotels available within a 1–5-mile radius, although we do not have any room blocks reserved in these locations.  Information on costs (registration fee), and hotel options for individual bookings will be made available before the end of 2022.


    Inquiries: Inquiries & questions can be directed to the conference co-chairs at:


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