2021 ACR/SHETH FOUNDATION DISSERTATION AWARD

DOCTORAL STUDENTS WIN
2021 ACR/SHETH FOUNDATION DISSERTATION AWARD
Public Purpose Consumer Research

The Association for Consumer Research (ACR) announced the recipients of the 2021 ACR/Sheth Foundation Dissertation Award at its annual conference in October.  

ACR provides annual awards for top doctoral dissertations on topics that deal with any aspect of cross-cultural or global consumer behavior and/or the public purpose of consumer research, which includes studies of social marketing issues or transformative consumer research related to individual, family, societal, or ecological well-being. These awards are funded by The Sheth Foundation, founded by Dr. Jagdish Sheth and Madhu Sheth. 

The 2021 award winners
The ACR Public-Purpose Dissertation Award - Winners: 
Haiyue Xu (advisor Lisa Bolton, Penn State) “Consumer Response to Marketplace Practices: A Moral Perspective.”  

Libby Chun (advisor Bram Van den Bergh & Christophe Lembregts, Erasmus) “Prospective Duration Neglect: Effect Task Duration Salience on Procrastination.” 

The ACR Public-Purpose Dissertation Award - Honorable Mentions: 
Amanda Garrison (advisor Linda Price, University of Wyoming) “The Consumer Milestone Journey into the Boxing Ring: A Space of Managed Violence and Transformative Therapeutic Value.” 

Jerry Grimes (advisor Carolina Werle, Grenoble Ecole de Management) “How to Reduce Alcohol-Related Risk Behaviors? Proposition and Evaluation of a Label Indicating Alcohol Type Equivalence.” 

Nurit Nobel (advisor Patric Andersson, Stockholn School of Economics) “New Frontiers in Behavioral Insights: Harnessing Algorithms, Apps, and Other Digital Tools to Change Human Behavior.”  

If you would like more information about this topic, please contact Rajiv Vaidyanathan at acr@acrwebsite.org