2020 ACR/Sheth Foundation Long-Term Contribution Award

The Association for Consumer Research (ACR) announced Marian Friestad and Peter Wright (both from the University of Oregon) as the two recipients of the 2020 ACR-Sheth Foundation Long Term Contribution in Consumer Research award at its annual conference in October. This award, funded by the Sheth Foundation, is presented once every three years to honor the long-term contribution of an article that has made an important impact on the field. Dr. June Cotte, Chair of the award committee, presented the award to honor the contribution of their article, "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts." Journal of Consumer Research 21, no. 1 (1994): 1-31.


"Dr. Friestad and Dr. Wright’s article has made a significant impact on the discipline of consumer research. This honor is given infrequently and reflects the substantial contribution that these scholars have made to the field,” said Dr. Rajiv Vaidyanathan, Executive Director and Board member of ACR.




The Sheth Foundation is a not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought.

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