Register today: Free webinar on “Addiction and Maladaptive Consumption” on Monday, July 12 (10:00-11:15 a.m. Pacific Time)


Register today: Free webinar on “Addiction and Maladaptive Consumption” on Monday, July 12 (10:00-11:15 a.m. Pacific Time) Maladaptive consumption represents potentially uncontrollable and self- and others-harming consumer choices to fulfill a desire for rewarding substances and behaviors. More recently, maladaptive consumption has emerged as a pivotal interest within consumer research, and a deliberation of current developments regarding consumers’ misuse of substances and their repetitive engagement in certain behaviors highlights its acute importance. This webinar is offered to marketing professionals and researchers, policy makers, and the general public, and features latest research in the area of maladaptive consumption with the opportunity to directly engage with researchers in this domain.


The discussion will be hosted by guest editor Shailendra (Shelly) Pratap Jain, James D. Currie Professor of Marketing and International Business at Foster School of Business, at the University of Washington, and by guest editor Martin Reimann, Associate Professor of marketing at the Eller College of Management at the University of Arizona and an Associate Professor of cognitive science and veterinary medicine (by courtesy).   The webinar will feature discussions and follow-up Q&A based on some of these upcoming articles from the special issue:


Maladaptive Consumption: Definition, Theoretical Framework, and Research Propositions [READ NOW] Martin Reimann, Shailendra Pratap Jain
Application of Automated Text Analysis to Examine Emotions Expressed in Online Support Groups for Quitting Smoking Erin A. Vogel, Cornelia (Connie) Pechmann
A Triple System Neural Model of Maladaptive Consumption [READ NOW] Ofir Turel, Antoine Bechara
Toward an Integrative Conceptualization of Maladaptive Consumer Behavior John A. Clithero, Uma R. Karmarkar, Ming Hsu
When Does Intoxication Help or Hurt My Case? The Role of Emotionality in the Use of Intoxication as a Discounting Cue Chelsea Galoni, Kelly Goldsmith, Hal E. Hershfield
How Nonconsumption Can Turn Ordinary Items into Perceived Treasures Jacqueline R. Rifkin, Jonah Berger
Web Wizard or Internet Addict? The Effects of Contextual Cues in Assessing Addiction Priya Raghubir, Geeta Menon, I-Ling Ling
Your Screen-Time App Is Keeping Track: Consumers are Happy to Monitor but Unlikely to Reduce Smartphone Usage Laura Zimmermann
Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives Katina Kulow, Thomas Kramer, Kara Bentley
Does Consumer Promiscuity Influence Purchase Intent? The Role of Artificial Intelligence (AI), Change Seeking, and Pride Patrick van Esch, Yuanyuan (Gina) Cui
The Role of Standards and Discrepancy Perfectionism in Maladaptive Consumption Sylvia S.E. Chang, Shailendra Pratap Jain, Martin Reimann


To register now, go directly to:  
For more information about this issue, go to the web page at

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