The 2022 (Denver) ACR conference co-chairs have been announced.

On behalf of 2022 ACR President Jen Argo and the entire ACR Board, we announce the 2022 (Denver) conference chair team.


The conference co-chairs will be Haipeng (Allan) Chen, Giana Eckhardt, and Rebecca Hamilton. The doctoral symposium chairs will be Nicole Mead and Lawrence Williams.


Please join in congratulating this excellent team of colleagues!


Allan Chen is Professor and Gatton Endowed Chair in Marketing at the University of Kentucky. He conducts research in BDT and behavioral pricing. His research has been published in premium journals in Marketing, Management, MIS and Economics. He’s currently serving as an AE for JCR and JR, DE for DSJ, and on the editorial review board of JM and JCP. He recently co-edited the JACR special issue on behavioral pricing. He enjoys conducting and facilitating research that brings together different perspectives and methodologies. He looks forward to getting back together with the academic family in Denver.


Giana M. Eckhardt is Professor of Marketing at King's Business School, King's College London. Her research, which has been published in Journal of Marketing, Journal of Consumer Research, Harvard Business Review and Journal of Marketing Research, among others, is within the area of consumer culture theory (CCT), and explores branding, the sharing economy and consumer ethics. Her work has been featured in media such as US Vogue, the BBC and NPR, and she is currently serving as an AE at JCR and on the editorial review board at JM and IJRM. Giana recently co-edited the JACR special issue on new forms of consumer collectives and the AMSR special issue on CCT. Giana used to live in Telluride, CO in her pre-PhD ski bum days, and is looking forward to being back in the Rocky Mountains and connecting with our wonderful community of consumer researchers over research, music, and drinks.


Rebecca Hamilton is the Michael G. and Robin Psaros Chair in Business Administration, Senior Associate Dean for Faculty Affairs and Professor of Marketing at Georgetown University’s McDonough School of Business. Her research examines the effects of contextual factors – including the social environment, stage of decision making and presentation format – on consumer decision making. She enjoys bringing together ideas and researchers with different perspectives, and has co-edited special issues of JACR and JAMS. She also served as Co-Editor of the Journal of Marketing Research from 2016-2020.


Nicole Mead is associate professor of marketing at the Schulich School of Business, York University. Her research aims to uncover psychological insights that can be leveraged by practitioners to improve consumer, societal, and environmental well-being. Nicole’s research has been published in the Journal of Consumer Research, the Journal of Marketing, the Journal of Personality and Social Psychology, and Science, to name a few. She formerly served as AE for JESP, and currently serves on the ERBs of JCR and IJRM. Nicole has been a faculty member in four countries on three continents. She loves learning about and bringing together the diverse lives of consumers and researchers from around the world.


Lawrence Williams is associate professor of Marketing at the Leeds School of Business, University of Colorado Boulder.  He studies the influences of emotions, environments, and goals on consumer behavior. His research has been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets. He currently serves as AE for JCR, and has far too many opinions about the best places to get coffee, burritos, and bánh mì in Denver.  The origins of every consequential bit of research he's done can be traced to connecting meaningfully with colleagues and discussing ideas over meals.

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