2020 ACR Pre-Conference Advancing Diversity, Equity, and Inclusion in Consumer Research

DEI Pre-conference at ACR 2020

Wednesday, Sept. 30, 10am–12pm (EST)


Co-Chairs: Raji Srinivasan, Associate Dean for Diversity and Inclusion, University of Texas at Austin and Carolyn Yoon, Faculty Director of Diversity and Inclusion, University of Michigan




  1. Diversity, Equity, and Inclusion (DEI) is becoming an important topic pervading all aspects of society, including consumer behavior and therefore marketers.
  2. One can expect DEI to continue to have influence in the coming years.
  3. Yet, given the recency with which this topic has come to the fore, there is little directed research relating DEI to consumer behavior.
  4. Thus, there is an opportunity for consumer behavior scholars to develop a program of research relating DEI to consumer behavior.
  5. This pre-conference presentation will identify issues related to DEI and consumer behavior using a panel session with scholars currently working on topics adjacent to DEI and consumer behavior.




10:00 – 10:05    Welcome and Introduction


10:05 – 10:25    Brief overview of the DEI lens and why it matters to consumer researchers. Acknowledge how it’s compatible with TCR


10:25– 11:10     Panel 1:  DEI and Consumer Behavior: A Consumer Well-being Perspective

This session will focus on topics that address how issues related to diversity, inequities, affect various consumer outcomes including voting rights, health, labor markets, etc.



Tonya Williams Bradford, UC Irvine, USA

June Cotte, Western University, Canada

Stacey Finkelstein, Stony Brook University, USA

Madhu Viswanathan, Loyola Marymount University, USA

David Wooten, University of Michigan, USA


11:10 – 11:55    Panel 2: DEI and Consumer Behavior: A Marketer Perspective

This session will focus on topics that address how issues related to how marketing can affect various consumer access, brand loyalty, and other outcomes explored in extant marketing literature without regard to how diversity, (in)equity and exclusion affect consumers from diverse consumer groups, previously not examined in the literature.


Benét DeBerry-Spence, University of Illinois at Chicago, USA

Aradhna Krishna, University of Michigan, USA

Kelly Martin, Colorado State University, USA

José Antonio Rosa, Iowa State University, USA

Broderick Turner, Virginia Polytechnic Institute and State University, USA


11:55 – 12:00    Closing

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