2016 Global Marketing Conference at Hong Kong

Conrad Hong Kong,Hong Kong

HOSTS

American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, International Textile and Apparel Association, Korean Scholars of Marketing Science, Lingnan University

Global Alliance of Marketing & Management Associations

Association for Consumer Research (USA)

China Marketing Association (China)

AEMARK (Spain)

Greek Marketing Academy (Greece)

Aalto University Executive Education (Finland) 

Aalto University School of Business (Finland)

Harbin Institute of Technology (China)

Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)

Neuromarketing Science & Business Association

National Research Foundation of Korea (Republic of Korea)

Korea Economy and Management Development Institute (Republic of Korea)

Roland T. Rust, Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, 

University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-

Gerrit van Bruggen, Professor, Rotterdam School of Management, Erasmus University, Burgemeester Oudlaan 50, T 

Building, Room 10-01, 3062 PA Rotterdam, The Netherlands, email: gbruggen@rsm.nl, Tel: +31 (0)10 4082258. 

Sharyn Rundle-Thiele, Professor, Department of Marketing, Griffith Business School, Nathan Campus, Griffith University, 

170 Kessels Road QLD 4111, Australia, s.rundle-thiele@griffith.edu.au, Tel: +61 (07) 373 56446, Fax: +61 (07) 373 57126.

Toshihiko Miura, Professor, Faculty of Commerce, Chuo University, 742-1 Higashinakano, Hachiojishi, Tokyo, Japan, 

tmiura@tamacc.chuo-u.ac.jp, Tel: +81-42-674-3615, Fax: +81-42-674-3651.

Jaihak Chung, Professor, Business School, Sogang University, Matheo Hall 503, Shin Soo Dong, Mapo Gu, Republic of 

Korea, jaihak@sogang.ac.kr, Tel: +82-2-705-8859, Fax: +82-2- 705-8519.

Patrick Poon, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong, 

patpoon@LN.edu.hk, Tel: +852-2616-8235 Fax: +852-2467-3049

Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world.  The theme of this year’s conference is, “Bridging Asia and the World: Global Platform for Interface between Marketing and Management.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2016 Global Marketing Conference at Hong Kong offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others.  The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).

Hong Kong is a place where "East meets West", reflecting the cultural mix between Chinese roots and British influence. Hong Kong enjoys the greatest concentrations of corporate headquarters in the Asia-Pacific region and is known as one of the four Asian tigers for its high growth rates and rapid development. Hong Kong is one of the world’s leading international financial centers with low taxation and free trade. Hong Kong dollar is the eighth most traded currency in the world.  The Hong Kong Stock Exchange is the seventh largest in the world in terms of market capitalization and one of the largest centers of IPOs in the world. Per capita GDP of Hong Kong (US$ 54,722) is ranked tenth in the world by IMF in 2014. Hong Kong is ranked fourth in terms of the highest percentage of millionaire households with 8.5 percent of all households owning at least one million in US$. Hong Kong played a core role in creating a martial arts movie genre with famous entertainers such as Bruce Lee, Jackie Chan, Jet Li and director John Woo. Stylish shopping malls in Hong Kong Island, bars in SoHo, one million dollar night scene from the Victoria Peak and back allies of Tsim Sha Tsui in Kowloon peninsula are the musts in your visit to Hong Kong.