2020 Guidelines to Submit a Working Paper

Melissa Akaka
University of Denver, USA

Joey Hoegg
University of British Columbia, Canada

Sonia Monga
Rutgers University, USA

Submissions detailing ongoing research on substantive,theoretical, or methodological aspects in consumer research are sought for the Working Paper sessions. There will be two types of sessions. The first type will be the traditional poster session on Friday evening. The second type will be “data blitzes” where a few working papers on a particular topic will be grouped together in a session during the day. Both types of sessions provide the opportunity to present preliminary results and receive feedback and ideas from session attendees. Authors are expected to: 

  • Prepare a poster for display *OR* 5 slides to present during the assigned data blitz session (detailed guidelines will be included in the acceptance notification).
  • Have at least one author available to present their work with attendees of the session.


Working Paper Format and Content: Working Paper submissions must include:

  1. Title (do not include authors’ names and affiliations).
  2. A 50-word abstract. This and should summarize the paper’s contribution(s).
  3. An extended abstract (750 to 1000-words) plus selected references, single-spaced, 12-point Times New Roman, with 1-inch margins. Word limits will be strictly enforced.
  4. The extended abstract should provide a summary of the research, including the conceptual framework, relevant prior literature,description of the method, data, results, and conclusions. The extended abstract may also contain either one table or one figure. Do not submit a full-length paper in this category; we will only review extended abstracts.


Working Paper Evaluation: Reviewing will be blind. Reviewers will evaluate each pdf submission on the basis of

a) quality of the research;
b) contribution to the field of consumer research;
c) interest of the topic to ACR members;
d) coherence and readability (do not include authors names and/or affiliations in this initial pdf upload

Please adhere to high standards of spelling and grammar and consider having a copy editor or a native English speaker review the abstract prior to submission.

ACR reserves the right to run the submission through anti-plagiarism software.


Please direct any further questions about the Working Papers to any of the co-chairs:

Melissa Akaka (Melissa.akaka@du.edu), Joey Hoegg (joey.hoegg@sauder.ubc.ca), or Sonia Monga (smonga@business.rutgers.edu). Please include “ACR WORKING PAPERS” in the subject line.    

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