ACR History

ACR was founded in 1969 by a small group of consumer behavior researchers whose informal meeting at the Ohio State University led to the vision of a yearly conference devoted to the study of consumer behavior. The first ACR conference was held the following year at the University of Massachusetts Amherst. Since then, ACR has hosted a yearly conference that brings together researchers, public policy makers and practicing marketers interested in the study of consumer behavior.

ACR currently has approximate 1700 members. Members have research interests that span multiple disciplines, including psychology, sociology, anthropology, economics, linguistics, critical theory, and statistics and are interested in consumer behavior for purposes of academic scholarship, managerial application, and policy making both in the US and abroad.