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Proceedings Volume NA-49
"Relative Discount" Or "Absolute Discount"? The Effect of Matching Effect Between Discount Type And Purchase Type on Consumer Preference
(Il)Legitimacy and Market Dynamics
(Un-)Ethical Consumer Behavior and Dehumanization – When Wealthy Consumers are Perceived as Less Human
‘Going’ Green? Nomadic Consumers’ Paradoxical Journey Toward Sustainability
‘Not Having Enough’ Can Safeguard Privacy: Resource Scarcity and Willingness to Share Personal Information
“Device-dependencies”: How SmartPhone use affect Consumer Beliefs and Choices
“It is Still Someone Else’s!” The Effect of Implicit Theories on the Consumption of Pre-Owned Goods
“The Vegan Generation”: Investigating Vegan Consumers’ Responses Toward False Advertising on Social Media
“Yes, I Recall,” But “No, I Don’t”? – Why Negating (vs. Affirming) Brand Attributes Impairs the Brand’s Recall Memory
4D: The Four Dimensions of Anthropomorphism – Manipulations and Measures
75 Years of Internal Reference Price Research: A Review, Calibration of Taxonomy and Classification Framework
A Field Study Investigating the Effect of Four Established Message Framing Theories on Mask-Wearing Behavior
A Group of Crying Victims Deserve More Money? Effects of Victim Image, Facial Expression and Victim Identifiability in Charity Advertising
A Look on the Bright Side: Understanding How Consumer Anonymity Fosters Trust and Satisfaction in Privacy-Enhancing Technologies
A Meta-Analysis on the Effects of Anthropomorphism on Consumer Behavior
A Natural Fit: Exposure to Nature Influences Regulatory Focus
A Political Body without Place: Feminist Experiences in Suspension
A Primer and Case Study on What EEG Can Do for Marketing Research
A Spiritual Journey to Zero-Waste
A Tale of Two ‘States’: Partisan Differences in Consumer Response to Brand Activism
Agency of Objects in Shifting Time and Place
AI is Blamed More Than Humans When it Falters, But Less so When it Discriminates
Alexa, I Want to Do Good: The Role of Voice Assistants in Encouraging Greater Prosocial Behavior
Algorithms Just Want Attention: Consumers’ Resistance through Digital Detoxing
Alleviating Risk Aversion to Uncertain Impact Donations
Am I worth it now? The social currency of fair skin for Bengali Millenials in the U.K.
An ecofeminist understanding of “emotion work” in market delegitimization.
Analyzing eWOM on Large Social Media Platforms
Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity
Animal-Friendly Consumption: Power Begets Responsibility
Anthropomorphism and Virtual Assistants’ Mistakes: Who is to Blame?
Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics
Are Critics Credible? Negative Sources are Perceived to be Less Credible
Are Preference Reversals Due to Decision Contexts or Elicitation Procedures? A Theoretical Reconciliation
Arousal Reduces the Availability of Internal Reference Prices in Fairness Judgments
Artificial Intelligence in Marketing and Beyond: Interdisciplinary Perspectives on the Social Impact of AI
Artificial Intelligence Powered Diagnosis Applications: Understanding Patients’ Reactions to The Use of Artificial Intelligence During Their Patient Journey
As long as it’s true, it’s okay: Deception opposition in lay reactions to ‘poverty porn’"
As Wages Increase, Do People Work More or Less? A Wage Frame Effect
Assembling Fitness on Instagram – A Critical Visual Content Analysis of Consumer-Generated Content
Assembling Tribes on Instagram: Analysis of a Mega-influencer Follower-generated Hashtag Network
Assessing the Relationship between Product Scarcity and Consumer Utility
Asymmetric Variety Seeking in Hierarchical Choices
At The Pursuit Of Harmony Between Men, Land and Brands : A Chronotopic Exploration of Slow Cosmetic Brand Narratives
Attribute Conditioning in Brand Image Creation: Single versus Multiple Attributes
Augmenting self-extension theory for the Internet of Things: Scale development and validation
Authentically Creative? Identifying and Reconciling the Tension between Authenticity and Creativity
Authenticity, Cultural and Paracrisis: A Typology of Digital Influencers’ Transgressions
Avoiding Minimalist Design in Gift Giving
Be Precise or Round it up: How Roundness of Goals Influence Goal Attractiveness and Achievability Perceptions
Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations
Becoming Better Consumers: Decision-Making in Sustainable and Ethical Marketing
Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption
Better Repeated? Effect of Repetitive Number Price on Bundling
Beyond a Self-Control Tool: The Effect of Limit Setting on Preference Sensitivity
Beyond Beauty: How Can Aesthetics and Design Be Leveraged to Enhance Consumer and Societal Wellbeing?
Beyond One-Shot Decisions
Bias Neglect: When Human Bias, but not Algorithmic Bias, is Disregarded
Biases in Consumers’ Use of Numbers
Biosociality in Consumer Research
Black Consumers: Understanding Experiences of Race in the Marketplace
Blending In or Popping Out? Which Photos of Consumption Experiences Positively Affect Consumer Engagement
Brand Hive Mind: Building the Bitcoin Decentralized Brand
Branding Beyond Product: The Strange Case of Anti-Surveillance Camouflage
Brands’ Love-Hate Relationship with Hedonic Preference: A Meta-analysis and an Experiment
Brief Intervention for Changing Negative Attitudes Toward Opioid Agonist Treatment within Criminal Justice System: Results from a Pilot Study in Ukraine.
Buying More but Paying the Same? Retrofitting an Unplanned Purchase into the Shopping Budget
Can Markets Be Caring?
Can nostalgic feelings affect sustainable behaviors?
Can Sad Content Be Viral? A Reinvestigation of The Role of Emotion in the Sharing of Online Content
Can’t wait to lose: The desire for goal closure increases impatience to incur costs
Caregiving: Navigating Tensions of Caring for Self and Others
Cashbacks: Buying More or Less?
Changing Views on Inequality: Consumer Perceptions, Preferences, and Willingness to Redistribute
Children as Consumers: Past and Future Research Directions
Circular Shapes with Life: The Impact of Nostalgia on Shape Preference
Cleaning with Dustin Bieber: Nicknaming Autonomous Products and the Evolving Relationship with New Technologies
Color me Aroused while Keeping the Cool
Consequences of humanizing robo-advisor by adding phatic communication ability: perceived empathy and investor’s trust
Construing in Purchases: The Effect of Purchase Type on Level of Construal
Consumer Deceleration Through Market-Mediated Cultural Reflection
Consumer Vulnerability to Resilience: Resource Integration by COVID-19 Survivors in India
Consumer War Machines: Explicating Dynamics of Resistance and Capture
Consumer-Artificial Intelligence Regimes of Interactions: A Sociosemiotics Perspective
Consumers Believe that Others Like an Option Less When Those Others Express Indifference
Consumers Prefer Complex Algorithms
Consumers, Short videos, and the Growing “Consumer Sphere” in China
Consumers’ Perceptions of Corporate Communications
Consumers’ perspectives on AI ethics and trust: an explorative investigation of ethical concerns towards autonomous cars and chatbots
Consuming the Sociality of Place
Consumption Context on the Big Screen: Context Differences Predict Food Healthiness and Branding in Top-Grossing American Films
Contagious Disease Threat Can Reduce Healthy Behaviors
Contemporary Investigations into the Relational Understanding of Branding
Context even matters in virtuality: perception of object proximity and ownership in augmented reality
Control Over Negative Outcomes
Controlling the Uncontrollable: Consumer Voluntary Risk-Taking amidst the Covid-19 Pandemic
Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction
Counterfactual Culpability: Thinking about what you could have done increases felt culpability for your action
Covid-19 Fear and Perceived Knowledge: Transition towards Sustainability through Religious Coping
COVID-19 stress and the performance of gender counter-stereotypical behavior (GCSB): market opportunities from an overlooked segment during the pandemic
Craving for Density: Residential Mobility Increases Consumer Preference for Color Satiation
Creatives’ brand attitudes affect the type of ads they produce
Creativity is in the mind of the beholder: The role of thinking style
Creeping Objectivity: Prior Exposure Makes People More Likely to Believe Claims Are Factual Statements Rather Than Opinions
Critical Discourse Analysis on Public Advertisements on Minoritized Communities in Milwaukee
Crossing the liminal line – How interracial couples in China experience marriage
Culture and the Containment of the COVID-19 Pandemic: How Collectivism Fosters Preventive Behaviors
Culture Comforts: The Cognitive Effects of Political Ideology on Cultural Consumption
Current Preference from Early Life Experience: The Impact of Childhood SES on Variety-Seeking
Customer Preferences for Face Masks Reveal Trade-offs between COVID-19 Safety and Emotional Communication
Danger!? The Effect of Color Red on Construal Level.
Deep Mind: Leveraging Deep Learning to Classify and Interpret Mind Perception in Smart Objects from Unstructured Text
Delivery of Material Aid: Effects of Aid Restrictiveness on Perception of Justice and Satisfaction Among Consumers of Varying Power Levels
Depression in Consumer Research: An Integrative Review and Research Agenda
Development and validation of a multidimensional Product Perceived Newness scale
Did you really say that? An investigation of AIVAs’ effects on consumer embarrassment
Differences between Consumers’ Sense of Community and Brand Attitudes against Different Brand Rejection Types
Different Uncertainties Matter: Examining Attributions, Probability Judgment, and Risk-Seeking Under Different Types of Uncertainty
Dimensions of Frugality
Discount First or Last?: Discount Framing and Intertemporal Preference for Periodic Payments
Discouraging Effects of True Self on Acquisition
Distance and Alternative Signals of Status: A Unifying Framework
Distinctive Ugliness as a Signal of Luxury
Distribution Builder vs. Slider Scales: What Is the Best Way To Elicit Belief Distributions?
Do Consumers Want to be Close With all Their Most Preferred Brands?
Do parents know best?: Parental identities and motivations in driving decisions related to their children’s well-being
Do PWYW Labels Affect Internal Reference Prices and Prices Paid?
Do You Have a Reservation? How Consumer Privacy Concerns Jeopardize Online Tourism Agencies Evaluation
Do you want to be creative? Be stupid first
Does a ‘Made in China’ label make people show less care for products?
Does Customer Loyalty = Faithful Partner? Inferences from Consumers’ Relationship with Brands Affect Romantic Attraction
Does Donating Make Us Happy? The Role of Beneficiary Social Distance
Does the gender of your Siri really matter? The impact of voice control device gender on product evaluation.
Doing green or buying green? Differential effects of pro-environmental activities on self-signaling
Doing VanLife: A Social Practice Perspective on Traveling with a Camper Van
Domestic Currency vs. Foreign Currency? Research on the Influence of Currency Type on Price Quality Judgment
Don´t Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality
Don’t Eat Me: The Interactive Effect of Anthropomorphic Food Characters and Gender on Food Consumption
Donations in Japan: Hometown Tax Donation and Reciprocal Gifts
Don't play the scarcity card: Perceived scarcity in COVID-19 vaccine supplies reduces vaccination priority and acceptance
Don't Show the Price Too Early: How (and When) Uncertainty Improves Perceived Price Fairness
Downward Mobility and Status Shielding: Tactics to Overcome Financial Struggles
Dream, Love and Cuteness : How Markets Fuel a Diminishing "Girl Culture"
Economic Inequality Increases Education Spending
Effect of price change allocation in multidimensional pricing on consumers’ price perceptions
Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions
Empowering Victims Through Choice: The Impact of Being Chosen on Consumer Charitable Support
Engagement in Interactive Social Media Campaigns: Joint Effects of Social Cause and Monetary Reward
Enhancing Sensitivity to Probability Through Experiential Sampling of Outcomes
Enhancing Trustworthiness to Gain Sustainable Development: The Signaling Effect of Voluntary “Hostage Posting” on Consumer Behavior
Entrusting the Future to Others’ Hands: People Delegate Choice to a Decision Device More When Choosing for the Future
Ethical Consumption as Subjectivation: Constituting the Ethical Consumer Subject
Evolving Choice Sets: The Effect of Dynamic (vs. Static) Choice Sets on Preferences
Examining Role of Anthropomorphism in Customer Switching Behavior
Experiential Versus Material Purchases: A Cultural Identity Perspective
Exploding Offers: Consumer Response to Time-Limited Promotional Deals
Exploring an Incongruence Frame for Online Reviews
Exploring and Responding to Consumer Outrage, Failure, and Incivility
Exploring Consumers’ Discontinuous Self-Disclosure from a Transactional Stress Perspective – The Case of Social Networking Sites
Exploring the Influencing Factors of Consumers’ Willingness to Consume Aging Produce with a Focus on Health and Safety Perception
Exploring the role grandfathers play in the consumer socialisation of grandchildren
Exposure to Xenophobic Claims Leads Asians to Prefer Self-identity Products and Non-Asians to Adopt Cybersecurity Products
Expressing Passion for Luxury Restores Warmth and Enhances Liking
Facial Alterations in Marketing Products Can Dehumanize Consumers: The Dark Side of Puppy and Eye Filters on Attitudes toward Underrepresented Consumers
Fairness in Joint Consumption Decision Making
Fairness in Segmentation and Targeting
Familiarity Attracts Consumer Attention: Methods to Objectively Measure Consumer Brand Familiarity
Feeling the Weight of the World in Your Hands: Effect of Material Density on Consumer Recycling Behavior
Feeling Well Surrounded: How Body Shape Mobility Influences Self-control
Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs
Financial Well-Being for Low-Income Populations in Developing Countries
Finding “The One”: Effects of Brand Dominance and Type Dominance on Condom Switching Behavior
Fluency versus Arousal: The Interplay of Two Core Characteristics of Marketing Stimuli
Fluent in Emoji? Consumer Processing of Emojis vs. Text
Food well-being at the time of Covid-19: The use of coping strategies rooted in caring for low socio-economic status families
Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19
Fresh Start Cues Increase Consumer Preferences for Formal Stimuli
Gamification of advertising: A meta-analysis
Gender Stereotypes Be Gone: Creating Marketspace Inclusivity
Genderation of LGBTQ+ Identity in the Digital Marketplace
Generalists: Bulwark Against Tribalism (2021 ACR Presidential Address)
Genuine or Performative? When Activism by Advantaged-Group Members Backfires
Give a Little Help for my Business: How a ‘Vulnerability Appeal’ Fosters Consumers' Prosocial Behavior Towards For-Profit Companies
Green 2.0: New Findings on the Misses and Motivations in Sustainable Consumption
Green Marketing: Are Influencers the Right Choice?
Group Gift Giving: Why More Givers Tend to Buy a “Bigger” Gift?
Happy Workers are “Rich” Consumers: Enjoyable Earnings Inflates Subjective Income
Harder, Better, Faster, Stronger: The Adoption and Use of AI-based mHealth Applications
Heal Your Soul: Intimacy Value of Indulgent Foods
Hiding in the crowd: Preference for diversity in competition
Holding Your Tongue For The Sake Of Mother Earth: When and Why Consumers React Less Negatively Following Green Product Failures
Hostile Consumption Communities: Unwelcoming new consumers
How and When does A Used (vs. Unused) Account Affect Consumption Behavior?
How and When Non-Costly Status Signals Increase Perceptions of Status
How Attentional Overload Affects Consumer Preferences
How Authenticity is Created and Perceived in the Marketplace
How Big is That Voice? Vocal Features of Conversational AI Affects Physicality Perceptions and Product Congruency
How Bundling Messages Increase the Likelihood of Going Back to Checkout
How Common or Scientific Name Works? The Influence of Food Type and Message Framing on the Choice of Ingredient Name
How Digital Influencers' Techniques Can Improve Direct Selling Performance
How do consumers manage technologically induced scarcity of time through digital decluttering practices?
How do online influencers monetize their audiences?
How do self-service technologies shape consumer value co-creation? Insights from the Cultural Sector
How Does Brand Warmth Influence Consumer Responses to Scarcity Appeals? The Role of Perceived Good Intentions
How effective is choice architecture?
How Evaluative Nutrition Cues Promote Consumer Response for Unhealthy Foods
How Explicit and Implicit Reliance on the “Unattractive produce = More Natural” Lay Theory Affects Consumer’s Choice of Unattractive Produce
How Far Is Too Far? Consumers’ Responses to LGBTQ-Inclusive Ads and the Role of Gender-Based Ad Congruency
How Firm Decisions Shape Consumer Sharing
How Gamification Can Be Used to Help Consumers Reach Their Saving Goals
How Modality Shapes Consumer Behavior
How Should I Know? Codifying Brand Practices in Service Encounters
How Social Hierarchy Influences Consumption
How sustainability cues in advertising affect consumer’s trust and purchase intention: slow vs. fast fashion
How Time (vs. Money) Salience Enhances Price Unfairness Aversion
How to Do Automated Text Analysis
How to Encourage Sustainable Consumption? A Construal Level Approach to “Concretize” Sustainability with Circularity
How to Lose Friends and Influence No One: The Documentation Penalty in Social Experiences
How to polarize items evaluation with different ranking list display modes?
How to Undo the Beautiful is Good Stereotype: Get Familiar with Ugly Produce
How Using a Foreign Language Influences Perceived Fairness
Human Enhancement Technologies for the Übermensch Consumer
Humor use in response to negative publicity
I Am Authentic and You Said It: Analyzing Brand Authenticity on Social Media
I Choose; Therefore, I Am? Impact of Identity Choice on Brand Evaluation
I Want What You’re Having, but Don’t Look At Me: Human Presence in Food Images
I’ll do it – after one more scroll: The effects of boredom proneness, self-control, and impulsivity on online procrastination
Identifying and Managing Ruminative Expressions in Negative Reviews
If Artificial Intelligence Kills Consumers? Decoding the Hot-Cold Organizational Dilemmas from Multivariate Neural Patterns
If I Can Change, So Can They: The Sense of Self-discontinuity in Increasing Donation Intention
Impact of Foreign Language Labelling on Food Valuation and Choice
Impulsively sustainable: Can an inhibitory control training help consumers to reduce fast fashion consumption?
In the Face of Self-threat: Why Ambivalence Heightens Consumers’ Willingness to Act
Increased Generosity under COVID-19 Threat
Indulgent Consumption Signals Interpersonal Warmth
Inequality Aversion: Is Being Wrongful to "All" Fairer than Being Wrongful to "Some"?
Influencers and the Shaping of Markets: Actors, Processes, and Sociotechnical Configurations
Insights from Textual Data and Machine Learning Algorithms for Consumer Behavior
Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities
Is a (money) problem shared, a problem halved?
Is Brand Activism The New Normal? Scale Development and Application
Is my AIVA Reducing My Intelligence? The Effects of AIVA-enabled search on Consumer Cognition
Is older brand more moral? The impact of brand age on consumers’ perception of brand moral identity
Is This for Me? Differential Responses to Inclusivity Initiatives by Represented and Underrepresented Consumers
It Should Be Green, So It Should Be Healthy: The Effect of Green-associated Objects on Perceived Healthfulness of Foods
It’s Not Me, It’s You: Awareness of Being Nudged Results in Oppositional Changes in Self-Perceptions
Keeping Tabs on Myself: Tracking as Self-Regulation in Financial Goal Attainment
Language and Gender
Lay Beliefs on Time and Timing
Learning from Highly Unstructured Data: Insight from Videos, Images and Audio
Let the Weak Lead the Strong: Low-Income Benefactors Motivate Others to Give
Let’s Get Digital: A Virtual Knowledge Forum on Marketing in the Age of Digitalization and Artificial Intelligence
Leveraging User Data to Investigate the Effectiveness of Interstitial Ads in Mobile Game Applications: Evidence from a Field Experiment
Like It and Not: Multi-Method Approaches to Understanding Ambivalence in Consumption
Local versus Global: The Effect of Identity Salience on Impulsive Consumption
Location of Color on Package and Benefits Perception: A Regulatory Focus Perspective
Love at First Touch: How Swiping vs. Typing Changes Online Dating Decision-Making
Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity
Making Up for Failure: A Simple Nudge to Improve Goal Persistence
Managing Everyday Life Through A Pandemic: I Shop Therefore I Am
Marketplace Exclusion of Financially Vulnerable Consumers
Mask Colors and Trustworthiness
Matching A Brand’s Appearance with its Description Can Restore Personal Control
Meanings of DIY in a non-Western Mediterranean Market: The Case of Pastry-Making in Algeria
Mental Accounting Advances: How Mental Accounting Influences Purchases, Patience, and Well-being
Mental Health Matters: Making Mental Well-Being a Marketing Research Priority.
Message Characteristics and Their Downstream Consequences on Judgment
Methodological Advances in Consumer Research
Mindful consumption mediates effect of mindfulness on life satisfaction
Mobile Ethnography: A New Research Tool in Launching A New App
Moms and Memes: Using Social Media to Redefine the ‘Good Mother’
Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception
Moral Justifications of Food Waste: Students in a University Cafeteria
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers
Motivating Consumers in Goal Pursuit
Motivating Consumers to Reduce Their Smartphone Screen Time
Mythologizing The Dark Knight: A Process Enquiry
Nature Human and Machine: Awe for Nature Elevates Preference for Artificial Intelligence through Humanness
Netflix and Cringe – Consuming Conflict as Transformative Consumer Identity-Work
News, Information, and Beliefs
No Time to Enjoy the Extra! Aging and Consumer Reaction Toward Volume-Based Promotion
Not as Mindful as You Think: A Multidisciplinary Review of the Conscious and Non-Conscious Processes of Mindfulness and Consumption
Not in My Group: Racial Minorities’ Enforce Stricter Ingroup Boundaries to Avoid Stereotype-Confirmation
Not just impulsiveness: The psychometric characteristics of intertemporal preferences in consumer behavior
Numbers Talk Louder When They Are Larger: The Effect of Font Size of Numerical Stimuli on Advertisement Persuasion
Numeric Judgments and Decisions
Offensive-Stereotyping Ads: Disidentification Tendency in Action
Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm's Longevity
Opportunity Neglect
Optimal Algorithm Explanations for Consumer Empowerment and Firm Benefit
Order Matters: Exploring How Sequential Decision Making Affects Spending
Organizing Subcultural Lives and Mobilizing them into Social Movements: Through the Lens of Critical Performativity
Overcoming Self-Focus in the Presence of Contagious Diseases: Performance-Diagnostic Information Increases Donations to Causes with Benefits for Others
Overcoming the potential conflict between eudaimonic versus hedonic outcomes of transformative service
Overinflated Expectations from Maximizing with Unreliable Information
Party competition: When Democrats and Republicans are motivated to post misinformation on social media?
Pavlov’s Buzz? Mobile Vibrations as Conditioned Rewards
Perceived Financial Constraints and Purchase Happiness
Perception of Time and its Implications for Productivity and Well-Being
Perception, Assemblage and Consumption of Light; A Step Through Consumer-Produced Domestic Atmospheres
Phonological Fluency: How Syllable Markedness of Brand Names Influences Consumers' Brand Attitudes
Practice Disengagement: Reconfiguring Systems of Practice in Transformational Consumption Journeys
Precursors and impact of Mindful consumption
Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices
Pro equality behaviors in marketing, anti-racism matters
Probability or Outcome - The Importance of Emphasis Framing in Healthcare Messages
Product Display Fit: The Effect of Product Fit Between Retail Display and Product Positioning at the Time of Product Use on Consumer Preferences and Liking
Prosocial Poison: Using Sadness to Prompt Help Giving May Alienate Potential Help Seekers
Psychological ownership and control in virtual retail experiences
Psychological Ownership as an Intervention: Addressing the Government Benefits Participation Gap
Psychological Ownership Increases Subjective Knowledge and Risk-Taking Behavior
Psychologically Accessing Ownership: How Does Psychological Ownership Affect Peer-to-Peer Access-Based Consumption?
Punish or Permit? Predictors of Consumers’ Reactions to Purity Violations
Push it past the limit: The slippery slope of product misuse.
Racial Discrimination toward AAPIs and their Resilience Building: Online and Offline Discrimination and Social Support
Rating Inflations in Two-Way Rating Systems – The Role of Perceived Closeness
Received! The Effect of Take-Back Program Acknowledgment on Perceptions of Company Sustainability and Consumer Recycling Intentions
Receptive to the past: nostalgia increases acceptance of ugly food
Reimagining Taste: Examining Taste Emergence, Divergence, and Reconfiguration in Social Institutions and Markets
Relationship Closeness in Dyadic Consumption Sharing
Relationship Dynamics in the Era of the Sharing Economy
Representations of Older Women in Advertising: How Older Women Make Sense of Their Images
Reserved for You: Implied selectivity as a new tool of choice architecture
Resource Scarcity Decreases Ethical Behavior
Retailer communications during the Covid-19 pandemic: An analysis of the localness dimension
Retailers’ Response to A Racial Reckoning: Analysis of Corporate Social Justice Communication on Social Media
Risk in the Time of COVID
Robo-Journalism: Less Biased, and More Likely to Be Shared
Sectorial Brands as a Legitimation Tool for Emerging Market Firm’s Internationalization: The Case of ‘Din Inimă’ Umbrella Brand in Moldova
Seeing is Believing: The Impact of Transparency of Electronic Product Design on the Product Evaluation
Seeking Security through Liquidity in an Era of Precarity: An Ethnography of Digital Nomadism
Self and Socially-Focused Individuals: Intrinsic Motivation and Self-Construal Influence Neural Mechanisms Associated with Persuasion
Self-image on the Line: How Face Payment Fosters Self-regulation in Making Healthier Food Choice
Self-Other Differences in Perceptions of Wealth
Self-tracking: Topics, approaches, and paths for researching and theorizing consumption
Sensing Privacy: A Consumer Culture Theory Perspective
Sex for Sale: People as Consumable Objects
Sexual Orientation Moderates the Relationship between Digit Ratios (a proxy for prenatal testosterone exposure) and Risk-Taking Propensity
Sharing Consumer Biohacking to Tackle Coronavirus
Sharing is Not Always Caring: Enforced familial sharing during the COVID-19 Lockdown
Should a Luxury Brand's Chatbot Use Emoticons?
Should I Help You or Should I Not? The Role of Social Comparison on Helping Behavior Among Consumers
Show me you or the goods? Effect of image content on review helpfulness.
Showing Dual Concern: The World Needs to Learn How to Criticize with Care
Silence in Consumer Research: Interdisciplinary Overview and Research Agenda
Simulating Self-Improvement: Need for Cognitive Closure Shapes Preference for Process- and Outcome-Focused Products
Smart Agents at Your Service: Potential and Pitfalls
Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones
Snacking Behavior in Different Stages of the Family Life Cycle
Social Acceptance Scoring: First Steps Towards a Novel Quantification of Acceptance in Transitive Sectors
Social distancing & mask-wearing in response to COVID-19: how conflicting physical and social threats compete to influence behavior
Social Media Influencers Educating Consumers on Sustainable Fashion
Some Numbers Are More Equal Than Others: How and Why Orderly Numbers Appeal to Consumers
Source Memory is More Accurate for Subjective Claims than for Objective Claims
Stockpiling Goods as Indicators of Loneliness and Anxiety: Hoarding Behavior in Times of Crisis
Strike while the Iron is Hot: Temperature Affects Consumers' Appetite for Risk
Strikes Against Emerging Competition: Respecting Consumers’ Needs and Gaining Their Hearts
Studying Race in Marketing: Making Race More Than A Variable We Collect
Symbolic Dimensions of Jewelry as a Gift: An Interpretive Study
Taking the High Ground: Moral Standards in Consumer Judgment and Behavior
Teasing! Can Brands Build Strong Relationships by Making Fun of Their Consumers?
Temporal Framing in Risk Communication and the Moderating Role of Message Receivers’ Optimistic Bias
Ten Years of Research on Food Well-Being: A Review and Research Agenda
The Algorithmization of Consumer Research: How Algorithms Impact Mindsets, Markets, and Money Management
The Babel of Collective Consumption: Tensions and heterogeneity in communities and subcultures
The Bundle Halo Effect: Why Bundles Are More Attractive Than the Same Items Offered Separately
The Consumer Budgeting Journey
The Crime of Wanting
The Curse of Similarity: When and How Similarity Induces Persuasion Reactance
The Customization Premium: Consumers Value Custom Bundles More than (Better) Standard Bundles
The days-of-the-week effect in temporal judgments
The Effect of Anatomical Product Representations on Consumer Outcomes
The Effect of Anticipated Embarrassment on Preference for Using Chatbots
The Effect of Covid-19 Pandemic on Consumers’ Online Shopping Behavior
The Effect of Default Design in a Multi-dimensional Rating System
The Effect of Image Color Saturation and Framing on Prosocial Behavior
The Effect of Money Priming on Variety Seeking- Activating the Concept of Money Increases Variety Seeking
The Effect of Power Distance Belief on Consumers’ Attitudes Toward Slum Tourism: The Mediating Role of Perceived Morality
The Effect of Powerlessness on Preferences for Free-From-Products
The effect of quantity cues on product perceptions and preferences
The Effectiveness of a Probabilistic Loyalty Reward Program
The Effects of Loan Application Formats on Consumer Loan Decisions
The Effects of Reviews on Consumer Experiences
The Epistemic Cultures of Product Review Systems
The Experience Impinging Effect: How Contagion Affects Consumer Choice in Sharing-Based Consumption
The Facilitating Effect of Physiological Self-tracking on Organ Donation
The Ghost in the Gift: A Contagion Perspective on Heirloom Gift-appreciation
The Happiness of Withholding Happiness
The Impact of a Routine Schedule on an Intervention with Working Midlife Adults to Form a Walking Habit for More Sustained Physical Activity
The Impact of Childhood Socioeconomic Status on Risk Preferences in Domains of Loss and Gain
The Impact of Color on Consumer Perceptions of Product Efficacy
The Impact of Online Review Linguistic Features on Reviewers and Readers
The impact of option presentation on optimal choice identification: the moderating effect of childhood SES
The Impact of Pandemic Cues on Consumer Preference for Anthropomorphic Products
The Impact of Product Anthropomorphism on Price-Quality Judgments: The Mediating Role of Communal Norm Salience
The Impact of Single versus Multiple Narrating Voices in Persuasive Videos
The Impact of Social Distancing on Creativity
The Impact of Societal Conditions on Migrants’ Consumer Acculturation Prospects
The Inescapable Quest for Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Marketplace
The Influence of Reward Framing on Food Choices
The Interactive Effect of Social Crowding and SES on Moral Judgement
The Language of Apologies in Responses to Customer Reviews
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments.
The Less in Luxury: Luxury Consumption and Word-of-Mouth Inhibition
The Meaning of Minimalism: What Consumers See in Minimalist Aesthetics (And What They Don’t)
The Moralization of Debt: Causes and Consequences
The More Thoughtful You Are, The More Uncertain You Become: When a Probabilistic Uncertain Advice Leads to a Higher Evaluation.
The Multifaceted Nature of Gift-Giving: Spanning Multiple Perspectives, Motives, Orientations, and Stages
The Negative Impact of COVID-Related Stress on Eating Behaviors and Effective, Practical Interventions
The Politically Conservative Consumer: Understanding Their Unique Motivations to Improve Individual and Societal Well-Being
The Potential Downside of Being Dubbed “Insta-worthy”
The Power of Narratives
The Power of Words: How Language Shapes Brand Perceptions
The price of gaming: currency biases from digital virtual products
The Principle of Discrete Sensitivity
THE PSYCHOLOGICAL UNDERPINNINGS OF TOILET PAPER STOCKPILING DURING THE COVID-19 PANDEMIC
The Psychology of Financial Resource Allocation
The Rise of a Nudge: Field Experiment and Machine Learning on Minimum and Full Credit Card Payments
The Rivalry Effect: The Influence of Emotional Intensity and Confrontational Interactions on Purchase Intentions
The Role of Managed Violence Within a Therapeutic Servicescape
The Role of Perceived Movement in Digital Brand Recovery Efforts
The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions
The role of Social Virtual World in increasing psychological resilience during the on-going Covid-19 pandemic
The Scale Effect: How Rating Scales Affect Product Evaluation
The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity
The Senses Help You Escape: The Evading Effect of Cross Sensory Products on Upward Social Comparison Under Brand Alliance
The Shape of Crowding: The Impact of Social Crowding on Shape Preference
The Shopping Cart as a Killjoy: Product Self-Expressiveness Increases Cart Abandonment
The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risks
The status signaling function of wasting food
The Structure of a Product, Retail Environment, and Brand Logo Can Affect Judgments of Value
The Temporal Slippery Slope: Decline in Sequential Ratings within Batches of Online Reviews
The Transparency Paradox: Asking for Personal Information Increases Consumers' Value of It
The Video-aperitif During Lockdown in France: (Re)Defining Situation and Context of Online Consumption
The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being
The World Needs Balance: Marketplace Moderation and Counterbalancing Consumption
Theorizing Brand Community Conflict
Think Like a Robot: How the Interaction with Humanoid Service Robots Affects Consumer Decision Strategy
Threat Specificity in Fear Appeals and the Role of Perceived Assimilation to Threat
Thriving or Surviving? The Role of Mindsets in Times of Crises: Evidence from the COVID-19 Pandemic
To Earmark or Not to Earmark: Givers’ and Recipients’ Diverging Preferences for Earmarked Cash Gifts
To Reward or to Cheer Up: Self-Gift Motivations Change Preferred Gift Types Through Construal-Level
To Share or Not to Share: Antecedents and Consequences of Consumer Disclosure
Too Ambiguous for an Algorithm? Anthropomorphic Design of an Algorithm-Based Recommendation Agent Increases the Recommendation Acceptance
Toward Financially Accountable Brand Awareness Building: Predicting the Effects of Altering Brand Recall on Choices
Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch
Transformative Social Marketing: Sharing "Swedish Dads" with the World
Transforming Homo Mechanicus into Homo Ludens: Assembling Playfulness for Self-Care
Transforming Rituals and Rites of Passage During the COVID-19 Pandemic
Transgender and Gender Diverse Consumer Narratives on the Stigmatized Process of Gender Affirmation
Transmitting Craft: Collective Custodianship as Social-Symbolic Work
Transparency in the Era of Algorithmic Decision-Making
Treat Yourself (but Not Myself): Unearthing Discrepant Beliefs about Self-Care, Leisure, and Self-Gifting
Trickle Down Spending: Relative Income Effects on Consumer Spending in Social Relationships
Trust Us, We Use AI: Disclosing Information to AI Decreases Consumers’ Trust in Brands
Try Together: Joint Consumption Fosters Choice of Unfamiliar Products
Typefaces as Commodities: A Multimethodological Interpretative Phenomenological Approach to Understanding Font Consumption
Types of Possessions Associated with Physical Attractiveness
Unappreciated Practices Creating Value
Undermining Desire: The Persuasive Power of Short-Term (vs. Long-Term) Consequences of Indulging
Understanding Beauty Stereotypes Using the Big Five Labels
Understanding Consumer Conversations
Understanding Consumers’ Well-Being: Moving Consumption from Materialism towards Happy Hedonism
Understanding Family Responses to Resource Scarcity
Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics
Understanding self-presentation, aesthetic motives and brands’ roles in teenagers’ use of Instagram
Understanding the role of companions in a circular healthcare
Unfair Value Allocation: The Role of Data Ownership in Privacy Concerns
Unpackaging for Mac and Packaging for iPhone: The Interactive Effect of Product Presentation and Purchase Device on Food Choice
Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns
User-Generated Content on Social Media: Values from Goals
Value-ing Biodiversity in the Garden
Variations in Consumer Responses to Waste and Disposal
Violence as a Consumption Object: Contributions from Other Fields to the Understanding of the Phenomenon
Virtual Reality Promotes Patience
Virtuous or Vicious? New Insights Into Moral Processes in the Marketplace
Visual Entropy and Consumer Creative Success
Voluntary Simplicity Consumption in Japan: Alternative Consumption And Backward Consumption Among Minimalists
Warm or Cold? The Effect of Visual Temperature on Food Choice
We Need to Go Beyond Demographics: Queering Misguided Consumer Segmentation & [Intersectional] Identity Practices
We’re Not All in This Together: Consumers Dislike Empathy-based Advertisements During the COVID-19 Pandemic
What Drives Consumer Adoption of Electric Vehicles? A Country-Level Analysis and an Implicit Association Test of Gender Perceptions with Electric Vehicles
What Goes Around Comes Around: Belief in Karma Predicts Ethical Consumption
What is Happiness? Word Embeddings Quantify Concept of Happiness Across 40 Years in China
What makes robots appear to have a mind? Customer reaction to robot anthropomorphism in frontline service
What Makes Things Beautiful? Using Empirical Aesthetics to Create Effective Marketing Stimuli
What Makes Us “Us”: Finding and Expressing the Self through Identity-Driven Consumption in Uncertain Times
What the World Needs Now: Better Marketing for a Better World
When a Gift Exchange Isn’t an Exchange: Why Gift-Givers Underestimate How Uncomfortable Recipients Feel Receiving a Gift without Reciprocating
When and Why Process Imagery Can Increase Donation Intentions
When and Why Targeted Products for Underserved Consumers Backfire
When Brands Get Disemvoweled: Challenging the Conventional Wisdom behind Unconventional Brand Names
When Cash is no longer King: On the Unintended Consequences of Digital Financial Platforms
When Firms Meet Consumers on Social Media: The Influence of Online Communications on Consumers, Firms, and Platforms
When Identity Comes with Strings: Nonvoluntary Identity Maintenance and Conflicting Identities
When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food
When it is Best to be Last: How Constructed Distributions Influence Sequential Judgments
When Lifestyle Advertising Hurts Luxury Brands
When People Are More Favorable Toward “White-Collar” AI: Self-Protection Motivation Mitigates Consumers’ Aversion to Artificial Intelligence in Professional Domains
When the Breadwinner is Locked at Home: Interaction of Domesticity and Masculine Identity
Which Recommendation Label Can Induce Higher Willingness-to-Pay?
Whose values come out on top when making decisions for end of life?
Why Do Some Consumers React More Negatively to Losing than Others? The Effect of Support-Oppose Framing on Reactions to Undesired Outcomes
Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets
Why Not Set Pen to Paper? How Typeface Design Influence Charitable Behaviors
Why Recipients Don’t Appreciate Expensive Gifts: The Role of Suspicion
Women’s Attitudes Toward Sexual Objectification in Brands: A Political Ideology Perspective
Wonderful or scary? Consumers' reactions to more or less human-like virtual models
You Are What You Use? Perceptions of Consumers Using Digital versus Analog Goods
You look like a man: a look at prescriptive notions regarding femininity in the fitness culture
You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products
Your Money or Your Life: The Role of Message Framing in Reducing Smoking Behavior
© 2023 Association for Consumer Research
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