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Proceedings Volume NA-49
"Relative Discount" Or "Absolute Discount"? The Effect of Matching Effect Between Discount Type And Purchase Type on Consumer Preference (Il)Legitimacy and Market Dynamics (Un-)Ethical Consumer Behavior and Dehumanization – When Wealthy Consumers are Perceived as Less Human ‘Going’ Green? Nomadic Consumers’ Paradoxical Journey Toward Sustainability ‘Not Having Enough’ Can Safeguard Privacy: Resource Scarcity and Willingness to Share Personal Information “Device-dependencies”: How SmartPhone use affect Consumer Beliefs and Choices “It is Still Someone Else’s!” The Effect of Implicit Theories on the Consumption of Pre-Owned Goods “The Vegan Generation”: Investigating Vegan Consumers’ Responses Toward False Advertising on Social Media “Yes, I Recall,” But “No, I Don’t”? – Why Negating (vs. Affirming) Brand Attributes Impairs the Brand’s Recall Memory 4D: The Four Dimensions of Anthropomorphism – Manipulations and Measures 75 Years of Internal Reference Price Research: A Review, Calibration of Taxonomy and Classification Framework A Field Study Investigating the Effect of Four Established Message Framing Theories on Mask-Wearing Behavior A Group of Crying Victims Deserve More Money? Effects of Victim Image, Facial Expression and Victim Identifiability in Charity Advertising A Look on the Bright Side: Understanding How Consumer Anonymity Fosters Trust and Satisfaction in Privacy-Enhancing Technologies A Meta-Analysis on the Effects of Anthropomorphism on Consumer Behavior A Natural Fit: Exposure to Nature Influences Regulatory Focus A Political Body without Place: Feminist Experiences in Suspension A Primer and Case Study on What EEG Can Do for Marketing Research A Spiritual Journey to Zero-Waste A Tale of Two ‘States’: Partisan Differences in Consumer Response to Brand Activism Agency of Objects in Shifting Time and Place AI is Blamed More Than Humans When it Falters, But Less so When it Discriminates Alexa, I Want to Do Good: The Role of Voice Assistants in Encouraging Greater Prosocial Behavior Algorithms Just Want Attention: Consumers’ Resistance through Digital Detoxing Alleviating Risk Aversion to Uncertain Impact Donations Am I worth it now? The social currency of fair skin for Bengali Millenials in the U.K. An ecofeminist understanding of “emotion work” in market delegitimization. Analyzing eWOM on Large Social Media Platforms Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity Animal-Friendly Consumption: Power Begets Responsibility Anthropomorphism and Virtual Assistants’ Mistakes: Who is to Blame? Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics Are Critics Credible? Negative Sources are Perceived to be Less Credible Are Preference Reversals Due to Decision Contexts or Elicitation Procedures? A Theoretical Reconciliation Arousal Reduces the Availability of Internal Reference Prices in Fairness Judgments Artificial Intelligence in Marketing and Beyond: Interdisciplinary Perspectives on the Social Impact of AI Artificial Intelligence Powered Diagnosis Applications: Understanding Patients’ Reactions to The Use of Artificial Intelligence During Their Patient Journey As long as it’s true, it’s okay: Deception opposition in lay reactions to ‘poverty porn’" As Wages Increase, Do People Work More or Less? A Wage Frame Effect Assembling Fitness on Instagram – A Critical Visual Content Analysis of Consumer-Generated Content Assembling Tribes on Instagram: Analysis of a Mega-influencer Follower-generated Hashtag Network Assessing the Relationship between Product Scarcity and Consumer Utility Asymmetric Variety Seeking in Hierarchical Choices At The Pursuit Of Harmony Between Men, Land and Brands : A Chronotopic Exploration of Slow Cosmetic Brand Narratives Attribute Conditioning in Brand Image Creation: Single versus Multiple Attributes Augmenting self-extension theory for the Internet of Things: Scale development and validation Authentically Creative? Identifying and Reconciling the Tension between Authenticity and Creativity Authenticity, Cultural and Paracrisis: A Typology of Digital Influencers’ Transgressions Avoiding Minimalist Design in Gift Giving Be Precise or Round it up: How Roundness of Goals Influence Goal Attractiveness and Achievability Perceptions Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations Becoming Better Consumers: Decision-Making in Sustainable and Ethical Marketing Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption Better Repeated? Effect of Repetitive Number Price on Bundling Beyond a Self-Control Tool: The Effect of Limit Setting on Preference Sensitivity Beyond Beauty: How Can Aesthetics and Design Be Leveraged to Enhance Consumer and Societal Wellbeing? Beyond One-Shot Decisions Bias Neglect: When Human Bias, but not Algorithmic Bias, is Disregarded Biases in Consumers’ Use of Numbers Biosociality in Consumer Research Black Consumers: Understanding Experiences of Race in the Marketplace Blending In or Popping Out? Which Photos of Consumption Experiences Positively Affect Consumer Engagement Brand Hive Mind: Building the Bitcoin Decentralized Brand Branding Beyond Product: The Strange Case of Anti-Surveillance Camouflage Brands’ Love-Hate Relationship with Hedonic Preference: A Meta-analysis and an Experiment Brief Intervention for Changing Negative Attitudes Toward Opioid Agonist Treatment within Criminal Justice System: Results from a Pilot Study in Ukraine. Buying More but Paying the Same? Retrofitting an Unplanned Purchase into the Shopping Budget Can Markets Be Caring? Can nostalgic feelings affect sustainable behaviors? Can Sad Content Be Viral? A Reinvestigation of The Role of Emotion in the Sharing of Online Content Can’t wait to lose: The desire for goal closure increases impatience to incur costs Caregiving: Navigating Tensions of Caring for Self and Others Cashbacks: Buying More or Less? Changing Views on Inequality: Consumer Perceptions, Preferences, and Willingness to Redistribute Children as Consumers: Past and Future Research Directions Circular Shapes with Life: The Impact of Nostalgia on Shape Preference Cleaning with Dustin Bieber: Nicknaming Autonomous Products and the Evolving Relationship with New Technologies Color me Aroused while Keeping the Cool Consequences of humanizing robo-advisor by adding phatic communication ability: perceived empathy and investor’s trust Construing in Purchases: The Effect of Purchase Type on Level of Construal Consumer Deceleration Through Market-Mediated Cultural Reflection Consumer Vulnerability to Resilience: Resource Integration by COVID-19 Survivors in India Consumer War Machines: Explicating Dynamics of Resistance and Capture Consumer-Artificial Intelligence Regimes of Interactions: A Sociosemiotics Perspective Consumers Believe that Others Like an Option Less When Those Others Express Indifference Consumers Prefer Complex Algorithms Consumers, Short videos, and the Growing “Consumer Sphere” in China Consumers’ Perceptions of Corporate Communications Consumers’ perspectives on AI ethics and trust: an explorative investigation of ethical concerns towards autonomous cars and chatbots Consuming the Sociality of Place Consumption Context on the Big Screen: Context Differences Predict Food Healthiness and Branding in Top-Grossing American Films Contagious Disease Threat Can Reduce Healthy Behaviors Contemporary Investigations into the Relational Understanding of Branding Context even matters in virtuality: perception of object proximity and ownership in augmented reality Control Over Negative Outcomes Controlling the Uncontrollable: Consumer Voluntary Risk-Taking amidst the Covid-19 Pandemic Conversational Agent Design and Consumer Decision Journey: Research Synthesis; Direction Counterfactual Culpability: Thinking about what you could have done increases felt culpability for your action Covid-19 Fear and Perceived Knowledge: Transition towards Sustainability through Religious Coping COVID-19 stress and the performance of gender counter-stereotypical behavior (GCSB): market opportunities from an overlooked segment during the pandemic Craving for Density: Residential Mobility Increases Consumer Preference for Color Satiation Creatives’ brand attitudes affect the type of ads they produce Creativity is in the mind of the beholder: The role of thinking style Creeping Objectivity: Prior Exposure Makes People More Likely to Believe Claims Are Factual Statements Rather Than Opinions Critical Discourse Analysis on Public Advertisements on Minoritized Communities in Milwaukee Crossing the liminal line – How interracial couples in China experience marriage Culture and the Containment of the COVID-19 Pandemic: How Collectivism Fosters Preventive Behaviors Culture Comforts: The Cognitive Effects of Political Ideology on Cultural Consumption Current Preference from Early Life Experience: The Impact of Childhood SES on Variety-Seeking Customer Preferences for Face Masks Reveal Trade-offs between COVID-19 Safety and Emotional Communication Danger!? The Effect of Color Red on Construal Level. Deep Mind: Leveraging Deep Learning to Classify and Interpret Mind Perception in Smart Objects from Unstructured Text Delivery of Material Aid: Effects of Aid Restrictiveness on Perception of Justice and Satisfaction Among Consumers of Varying Power Levels Depression in Consumer Research: An Integrative Review and Research Agenda Development and validation of a multidimensional Product Perceived Newness scale Did you really say that? An investigation of AIVAs’ effects on consumer embarrassment Differences between Consumers’ Sense of Community and Brand Attitudes against Different Brand Rejection Types Different Uncertainties Matter: Examining Attributions, Probability Judgment, and Risk-Seeking Under Different Types of Uncertainty Dimensions of Frugality Discount First or Last?: Discount Framing and Intertemporal Preference for Periodic Payments Discouraging Effects of True Self on Acquisition Distance and Alternative Signals of Status: A Unifying Framework Distinctive Ugliness as a Signal of Luxury Distribution Builder vs. Slider Scales: What Is the Best Way To Elicit Belief Distributions? Do Consumers Want to be Close With all Their Most Preferred Brands? Do parents know best?: Parental identities and motivations in driving decisions related to their children’s well-being Do PWYW Labels Affect Internal Reference Prices and Prices Paid? Do You Have a Reservation? How Consumer Privacy Concerns Jeopardize Online Tourism Agencies Evaluation Do you want to be creative? Be stupid first Does a ‘Made in China’ label make people show less care for products? Does Customer Loyalty = Faithful Partner? Inferences from Consumers’ Relationship with Brands Affect Romantic Attraction Does Donating Make Us Happy? The Role of Beneficiary Social Distance Does the gender of your Siri really matter? The impact of voice control device gender on product evaluation. Doing green or buying green? Differential effects of pro-environmental activities on self-signaling Doing VanLife: A Social Practice Perspective on Traveling with a Camper Van Domestic Currency vs. Foreign Currency? Research on the Influence of Currency Type on Price Quality Judgment Don´t Knock The Competition – Knock The Rival: Why Brand Rivalry Creates Message Virality Don’t Eat Me: The Interactive Effect of Anthropomorphic Food Characters and Gender on Food Consumption Donations in Japan: Hometown Tax Donation and Reciprocal Gifts Don't play the scarcity card: Perceived scarcity in COVID-19 vaccine supplies reduces vaccination priority and acceptance Don't Show the Price Too Early: How (and When) Uncertainty Improves Perceived Price Fairness Downward Mobility and Status Shielding: Tactics to Overcome Financial Struggles Dream, Love and Cuteness : How Markets Fuel a Diminishing "Girl Culture" Economic Inequality Increases Education Spending Effect of price change allocation in multidimensional pricing on consumers’ price perceptions Effects of Influencer Endorsement of Instagram Ads on Brand Attitudes, WOM Intentions, and Purchase Intentions Empowering Victims Through Choice: The Impact of Being Chosen on Consumer Charitable Support Engagement in Interactive Social Media Campaigns: Joint Effects of Social Cause and Monetary Reward Enhancing Sensitivity to Probability Through Experiential Sampling of Outcomes Enhancing Trustworthiness to Gain Sustainable Development: The Signaling Effect of Voluntary “Hostage Posting” on Consumer Behavior Entrusting the Future to Others’ Hands: People Delegate Choice to a Decision Device More When Choosing for the Future Ethical Consumption as Subjectivation: Constituting the Ethical Consumer Subject Evolving Choice Sets: The Effect of Dynamic (vs. Static) Choice Sets on Preferences Examining Role of Anthropomorphism in Customer Switching Behavior Experiential Versus Material Purchases: A Cultural Identity Perspective Exploding Offers: Consumer Response to Time-Limited Promotional Deals Exploring an Incongruence Frame for Online Reviews Exploring and Responding to Consumer Outrage, Failure, and Incivility Exploring Consumers’ Discontinuous Self-Disclosure from a Transactional Stress Perspective – The Case of Social Networking Sites Exploring the Influencing Factors of Consumers’ Willingness to Consume Aging Produce with a Focus on Health and Safety Perception Exploring the role grandfathers play in the consumer socialisation of grandchildren Exposure to Xenophobic Claims Leads Asians to Prefer Self-identity Products and Non-Asians to Adopt Cybersecurity Products Expressing Passion for Luxury Restores Warmth and Enhances Liking Facial Alterations in Marketing Products Can Dehumanize Consumers: The Dark Side of Puppy and Eye Filters on Attitudes toward Underrepresented Consumers Fairness in Joint Consumption Decision Making Fairness in Segmentation and Targeting Familiarity Attracts Consumer Attention: Methods to Objectively Measure Consumer Brand Familiarity Feeling the Weight of the World in Your Hands: Effect of Material Density on Consumer Recycling Behavior Feeling Well Surrounded: How Body Shape Mobility Influences Self-control Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs Financial Well-Being for Low-Income Populations in Developing Countries Finding “The One”: Effects of Brand Dominance and Type Dominance on Condom Switching Behavior Fluency versus Arousal: The Interplay of Two Core Characteristics of Marketing Stimuli Fluent in Emoji? Consumer Processing of Emojis vs. Text Food well-being at the time of Covid-19: The use of coping strategies rooted in caring for low socio-economic status families Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19 Fresh Start Cues Increase Consumer Preferences for Formal Stimuli Gamification of advertising: A meta-analysis Gender Stereotypes Be Gone: Creating Marketspace Inclusivity Genderation of LGBTQ+ Identity in the Digital Marketplace Genuine or Performative? When Activism by Advantaged-Group Members Backfires Give a Little Help for my Business: How a ‘Vulnerability Appeal’ Fosters Consumers' Prosocial Behavior Towards For-Profit Companies Green 2.0: New Findings on the Misses and Motivations in Sustainable Consumption Green Marketing: Are Influencers the Right Choice? Group Gift Giving: Why More Givers Tend to Buy a “Bigger” Gift? Happy Workers are “Rich” Consumers: Enjoyable Earnings Inflates Subjective Income Harder, Better, Faster, Stronger: The Adoption and Use of AI-based mHealth Applications Heal Your Soul: Intimacy Value of Indulgent Foods Hiding in the crowd: Preference for diversity in competition Holding Your Tongue For The Sake Of Mother Earth: When and Why Consumers React Less Negatively Following Green Product Failures Hostile Consumption Communities: Unwelcoming new consumers How and When does A Used (vs. Unused) Account Affect Consumption Behavior? How and When Non-Costly Status Signals Increase Perceptions of Status How Attentional Overload Affects Consumer Preferences How Authenticity is Created and Perceived in the Marketplace How Big is That Voice? Vocal Features of Conversational AI Affects Physicality Perceptions and Product Congruency How Bundling Messages Increase the Likelihood of Going Back to Checkout How Common or Scientific Name Works? The Influence of Food Type and Message Framing on the Choice of Ingredient Name How Digital Influencers' Techniques Can Improve Direct Selling Performance How do consumers manage technologically induced scarcity of time through digital decluttering practices? How do online influencers monetize their audiences? How do self-service technologies shape consumer value co-creation? Insights from the Cultural Sector How Does Brand Warmth Influence Consumer Responses to Scarcity Appeals? The Role of Perceived Good Intentions How effective is choice architecture? How Evaluative Nutrition Cues Promote Consumer Response for Unhealthy Foods How Explicit and Implicit Reliance on the “Unattractive produce = More Natural” Lay Theory Affects Consumer’s Choice of Unattractive Produce How Far Is Too Far? Consumers’ Responses to LGBTQ-Inclusive Ads and the Role of Gender-Based Ad Congruency How Firm Decisions Shape Consumer Sharing How Gamification Can Be Used to Help Consumers Reach Their Saving Goals How Modality Shapes Consumer Behavior How Should I Know? Codifying Brand Practices in Service Encounters How Social Hierarchy Influences Consumption How sustainability cues in advertising affect consumer’s trust and purchase intention: slow vs. fast fashion How Time (vs. Money) Salience Enhances Price Unfairness Aversion How to Do Automated Text Analysis How to Encourage Sustainable Consumption? A Construal Level Approach to “Concretize” Sustainability with Circularity How to Lose Friends and Influence No One: The Documentation Penalty in Social Experiences How to polarize items evaluation with different ranking list display modes? How to Undo the Beautiful is Good Stereotype: Get Familiar with Ugly Produce How Using a Foreign Language Influences Perceived Fairness Human Enhancement Technologies for the Übermensch Consumer Humor use in response to negative publicity I Am Authentic and You Said It: Analyzing Brand Authenticity on Social Media I Choose; Therefore, I Am? Impact of Identity Choice on Brand Evaluation I Want What You’re Having, but Don’t Look At Me: Human Presence in Food Images I’ll do it – after one more scroll: The effects of boredom proneness, self-control, and impulsivity on online procrastination Identifying and Managing Ruminative Expressions in Negative Reviews If Artificial Intelligence Kills Consumers? Decoding the Hot-Cold Organizational Dilemmas from Multivariate Neural Patterns If I Can Change, So Can They: The Sense of Self-discontinuity in Increasing Donation Intention Impact of Foreign Language Labelling on Food Valuation and Choice Impulsively sustainable: Can an inhibitory control training help consumers to reduce fast fashion consumption? In the Face of Self-threat: Why Ambivalence Heightens Consumers’ Willingness to Act Increased Generosity under COVID-19 Threat Indulgent Consumption Signals Interpersonal Warmth Inequality Aversion: Is Being Wrongful to "All" Fairer than Being Wrongful to "Some"? Influencers and the Shaping of Markets: Actors, Processes, and Sociotechnical Configurations Insights from Textual Data and Machine Learning Algorithms for Consumer Behavior Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities Is a (money) problem shared, a problem halved? Is Brand Activism The New Normal? Scale Development and Application Is my AIVA Reducing My Intelligence? The Effects of AIVA-enabled search on Consumer Cognition Is older brand more moral? The impact of brand age on consumers’ perception of brand moral identity Is This for Me? Differential Responses to Inclusivity Initiatives by Represented and Underrepresented Consumers It Should Be Green, So It Should Be Healthy: The Effect of Green-associated Objects on Perceived Healthfulness of Foods It’s Not Me, It’s You: Awareness of Being Nudged Results in Oppositional Changes in Self-Perceptions Keeping Tabs on Myself: Tracking as Self-Regulation in Financial Goal Attainment Language and Gender Lay Beliefs on Time and Timing Learning from Highly Unstructured Data: Insight from Videos, Images and Audio Let the Weak Lead the Strong: Low-Income Benefactors Motivate Others to Give Let’s Get Digital: A Virtual Knowledge Forum on Marketing in the Age of Digitalization and Artificial Intelligence Leveraging User Data to Investigate the Effectiveness of Interstitial Ads in Mobile Game Applications: Evidence from a Field Experiment Like It and Not: Multi-Method Approaches to Understanding Ambivalence in Consumption Local versus Global: The Effect of Identity Salience on Impulsive Consumption Location of Color on Package and Benefits Perception: A Regulatory Focus Perspective Love at First Touch: How Swiping vs. Typing Changes Online Dating Decision-Making Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity Making Up for Failure: A Simple Nudge to Improve Goal Persistence Managing Everyday Life Through A Pandemic: I Shop Therefore I Am Marketplace Exclusion of Financially Vulnerable Consumers Mask Colors and Trustworthiness Matching A Brand’s Appearance with its Description Can Restore Personal Control Meanings of DIY in a non-Western Mediterranean Market: The Case of Pastry-Making in Algeria Mental Accounting Advances: How Mental Accounting Influences Purchases, Patience, and Well-being Mental Health Matters: Making Mental Well-Being a Marketing Research Priority. Message Characteristics and Their Downstream Consequences on Judgment Methodological Advances in Consumer Research Mindful consumption mediates effect of mindfulness on life satisfaction Mobile Ethnography: A New Research Tool in Launching A New App Moms and Memes: Using Social Media to Redefine the ‘Good Mother’ Moral Emotion Laden Markets: A Study of Market Participants Seeking Donor-Assisted Conception Moral Justifications of Food Waste: Students in a University Cafeteria More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers Motivating Consumers in Goal Pursuit Motivating Consumers to Reduce Their Smartphone Screen Time Mythologizing The Dark Knight: A Process Enquiry Nature Human and Machine: Awe for Nature Elevates Preference for Artificial Intelligence through Humanness Netflix and Cringe – Consuming Conflict as Transformative Consumer Identity-Work News, Information, and Beliefs No Time to Enjoy the Extra! Aging and Consumer Reaction Toward Volume-Based Promotion Not as Mindful as You Think: A Multidisciplinary Review of the Conscious and Non-Conscious Processes of Mindfulness and Consumption Not in My Group: Racial Minorities’ Enforce Stricter Ingroup Boundaries to Avoid Stereotype-Confirmation Not just impulsiveness: The psychometric characteristics of intertemporal preferences in consumer behavior Numbers Talk Louder When They Are Larger: The Effect of Font Size of Numerical Stimuli on Advertisement Persuasion Numeric Judgments and Decisions Offensive-Stereotyping Ads: Disidentification Tendency in Action Old is not always Gold: The role of Temporal Congruence in shaping the downstream effects of Firm's Longevity Opportunity Neglect Optimal Algorithm Explanations for Consumer Empowerment and Firm Benefit Order Matters: Exploring How Sequential Decision Making Affects Spending Organizing Subcultural Lives and Mobilizing them into Social Movements: Through the Lens of Critical Performativity Overcoming Self-Focus in the Presence of Contagious Diseases: Performance-Diagnostic Information Increases Donations to Causes with Benefits for Others Overcoming the potential conflict between eudaimonic versus hedonic outcomes of transformative service Overinflated Expectations from Maximizing with Unreliable Information Party competition: When Democrats and Republicans are motivated to post misinformation on social media? Pavlov’s Buzz? Mobile Vibrations as Conditioned Rewards Perceived Financial Constraints and Purchase Happiness Perception of Time and its Implications for Productivity and Well-Being Perception, Assemblage and Consumption of Light; A Step Through Consumer-Produced Domestic Atmospheres Phonological Fluency: How Syllable Markedness of Brand Names Influences Consumers' Brand Attitudes Practice Disengagement: Reconfiguring Systems of Practice in Transformational Consumption Journeys Precursors and impact of Mindful consumption Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices Pro equality behaviors in marketing, anti-racism matters Probability or Outcome - The Importance of Emphasis Framing in Healthcare Messages Product Display Fit: The Effect of Product Fit Between Retail Display and Product Positioning at the Time of Product Use on Consumer Preferences and Liking Prosocial Poison: Using Sadness to Prompt Help Giving May Alienate Potential Help Seekers Psychological ownership and control in virtual retail experiences Psychological Ownership as an Intervention: Addressing the Government Benefits Participation Gap Psychological Ownership Increases Subjective Knowledge and Risk-Taking Behavior Psychologically Accessing Ownership: How Does Psychological Ownership Affect Peer-to-Peer Access-Based Consumption? Punish or Permit? Predictors of Consumers’ Reactions to Purity Violations Push it past the limit: The slippery slope of product misuse. Racial Discrimination toward AAPIs and their Resilience Building: Online and Offline Discrimination and Social Support Rating Inflations in Two-Way Rating Systems – The Role of Perceived Closeness Received! The Effect of Take-Back Program Acknowledgment on Perceptions of Company Sustainability and Consumer Recycling Intentions Receptive to the past: nostalgia increases acceptance of ugly food Reimagining Taste: Examining Taste Emergence, Divergence, and Reconfiguration in Social Institutions and Markets Relationship Closeness in Dyadic Consumption Sharing Relationship Dynamics in the Era of the Sharing Economy Representations of Older Women in Advertising: How Older Women Make Sense of Their Images Reserved for You: Implied selectivity as a new tool of choice architecture Resource Scarcity Decreases Ethical Behavior Retailer communications during the Covid-19 pandemic: An analysis of the localness dimension Retailers’ Response to A Racial Reckoning: Analysis of Corporate Social Justice Communication on Social Media Risk in the Time of COVID Robo-Journalism: Less Biased, and More Likely to Be Shared Sectorial Brands as a Legitimation Tool for Emerging Market Firm’s Internationalization: The Case of ‘Din Inimă’ Umbrella Brand in Moldova Seeing is Believing: The Impact of Transparency of Electronic Product Design on the Product Evaluation Seeking Security through Liquidity in an Era of Precarity: An Ethnography of Digital Nomadism Self and Socially-Focused Individuals: Intrinsic Motivation and Self-Construal Influence Neural Mechanisms Associated with Persuasion Self-image on the Line: How Face Payment Fosters Self-regulation in Making Healthier Food Choice Self-Other Differences in Perceptions of Wealth Self-tracking: Topics, approaches, and paths for researching and theorizing consumption Sensing Privacy: A Consumer Culture Theory Perspective Sex for Sale: People as Consumable Objects Sexual Orientation Moderates the Relationship between Digit Ratios (a proxy for prenatal testosterone exposure) and Risk-Taking Propensity Sharing Consumer Biohacking to Tackle Coronavirus Sharing is Not Always Caring: Enforced familial sharing during the COVID-19 Lockdown Should a Luxury Brand's Chatbot Use Emoticons? Should I Help You or Should I Not? The Role of Social Comparison on Helping Behavior Among Consumers Show me you or the goods? Effect of image content on review helpfulness. Showing Dual Concern: The World Needs to Learn How to Criticize with Care Silence in Consumer Research: Interdisciplinary Overview and Research Agenda Simulating Self-Improvement: Need for Cognitive Closure Shapes Preference for Process- and Outcome-Focused Products Smart Agents at Your Service: Potential and Pitfalls Smartphone Bias: When Consumers Unnecessarily Avoid Smartphones Snacking Behavior in Different Stages of the Family Life Cycle Social Acceptance Scoring: First Steps Towards a Novel Quantification of Acceptance in Transitive Sectors Social distancing & mask-wearing in response to COVID-19: how conflicting physical and social threats compete to influence behavior Social Media Influencers Educating Consumers on Sustainable Fashion Some Numbers Are More Equal Than Others: How and Why Orderly Numbers Appeal to Consumers Source Memory is More Accurate for Subjective Claims than for Objective Claims Stockpiling Goods as Indicators of Loneliness and Anxiety: Hoarding Behavior in Times of Crisis Strike while the Iron is Hot: Temperature Affects Consumers' Appetite for Risk Strikes Against Emerging Competition: Respecting Consumers’ Needs and Gaining Their Hearts Studying Race in Marketing: Making Race More Than A Variable We Collect Symbolic Dimensions of Jewelry as a Gift: An Interpretive Study Taking the High Ground: Moral Standards in Consumer Judgment and Behavior Teasing! Can Brands Build Strong Relationships by Making Fun of Their Consumers? Temporal Framing in Risk Communication and the Moderating Role of Message Receivers’ Optimistic Bias Ten Years of Research on Food Well-Being: A Review and Research Agenda The Algorithmization of Consumer Research: How Algorithms Impact Mindsets, Markets, and Money Management The Babel of Collective Consumption: Tensions and heterogeneity in communities and subcultures The Bundle Halo Effect: Why Bundles Are More Attractive Than the Same Items Offered Separately The Consumer Budgeting Journey The Crime of Wanting The Curse of Similarity: When and How Similarity Induces Persuasion Reactance The Customization Premium: Consumers Value Custom Bundles More than (Better) Standard Bundles The days-of-the-week effect in temporal judgments The Effect of Anatomical Product Representations on Consumer Outcomes The Effect of Anticipated Embarrassment on Preference for Using Chatbots The Effect of Covid-19 Pandemic on Consumers’ Online Shopping Behavior The Effect of Default Design in a Multi-dimensional Rating System The Effect of Image Color Saturation and Framing on Prosocial Behavior The Effect of Money Priming on Variety Seeking- Activating the Concept of Money Increases Variety Seeking The Effect of Power Distance Belief on Consumers’ Attitudes Toward Slum Tourism: The Mediating Role of Perceived Morality The Effect of Powerlessness on Preferences for Free-From-Products The effect of quantity cues on product perceptions and preferences The Effectiveness of a Probabilistic Loyalty Reward Program The Effects of Loan Application Formats on Consumer Loan Decisions The Effects of Reviews on Consumer Experiences The Epistemic Cultures of Product Review Systems The Experience Impinging Effect: How Contagion Affects Consumer Choice in Sharing-Based Consumption The Facilitating Effect of Physiological Self-tracking on Organ Donation The Ghost in the Gift: A Contagion Perspective on Heirloom Gift-appreciation The Happiness of Withholding Happiness The Impact of a Routine Schedule on an Intervention with Working Midlife Adults to Form a Walking Habit for More Sustained Physical Activity The Impact of Childhood Socioeconomic Status on Risk Preferences in Domains of Loss and Gain The Impact of Color on Consumer Perceptions of Product Efficacy The Impact of Online Review Linguistic Features on Reviewers and Readers The impact of option presentation on optimal choice identification: the moderating effect of childhood SES The Impact of Pandemic Cues on Consumer Preference for Anthropomorphic Products The Impact of Product Anthropomorphism on Price-Quality Judgments: The Mediating Role of Communal Norm Salience The Impact of Single versus Multiple Narrating Voices in Persuasive Videos The Impact of Social Distancing on Creativity The Impact of Societal Conditions on Migrants’ Consumer Acculturation Prospects The Inescapable Quest for Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Marketplace The Influence of Reward Framing on Food Choices The Interactive Effect of Social Crowding and SES on Moral Judgement The Language of Apologies in Responses to Customer Reviews The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments. The Less in Luxury: Luxury Consumption and Word-of-Mouth Inhibition The Meaning of Minimalism: What Consumers See in Minimalist Aesthetics (And What They Don’t) The Moralization of Debt: Causes and Consequences The More Thoughtful You Are, The More Uncertain You Become: When a Probabilistic Uncertain Advice Leads to a Higher Evaluation. The Multifaceted Nature of Gift-Giving: Spanning Multiple Perspectives, Motives, Orientations, and Stages The Negative Impact of COVID-Related Stress on Eating Behaviors and Effective, Practical Interventions The Politically Conservative Consumer: Understanding Their Unique Motivations to Improve Individual and Societal Well-Being The Potential Downside of Being Dubbed “Insta-worthy” The Power of Narratives The Power of Words: How Language Shapes Brand Perceptions The price of gaming: currency biases from digital virtual products The Principle of Discrete Sensitivity THE PSYCHOLOGICAL UNDERPINNINGS OF TOILET PAPER STOCKPILING DURING THE COVID-19 PANDEMIC The Psychology of Financial Resource Allocation The Rise of a Nudge: Field Experiment and Machine Learning on Minimum and Full Credit Card Payments The Rivalry Effect: The Influence of Emotional Intensity and Confrontational Interactions on Purchase Intentions The Role of Managed Violence Within a Therapeutic Servicescape The Role of Perceived Movement in Digital Brand Recovery Efforts The Role of Perceived Risk and Device Type in Online Crowdfunding Decisions The role of Social Virtual World in increasing psychological resilience during the on-going Covid-19 pandemic The Scale Effect: How Rating Scales Affect Product Evaluation The Self Under COVID-19: Social Role Disruptions Undermine Self-Authenticity The Senses Help You Escape: The Evading Effect of Cross Sensory Products on Upward Social Comparison Under Brand Alliance The Shape of Crowding: The Impact of Social Crowding on Shape Preference The Shopping Cart as a Killjoy: Product Self-Expressiveness Increases Cart Abandonment The Silver Lining to the Mushroom Cloud: A Netnographic Analysis of Consumers Enjoying Systemic and Existential Risks The status signaling function of wasting food The Structure of a Product, Retail Environment, and Brand Logo Can Affect Judgments of Value The Temporal Slippery Slope: Decline in Sequential Ratings within Batches of Online Reviews The Transparency Paradox: Asking for Personal Information Increases Consumers' Value of It The Video-aperitif During Lockdown in France: (Re)Defining Situation and Context of Online Consumption The Way We Were: Memories of Extraordinary Group Experiences Impact Cohesion and Well-Being The World Needs Balance: Marketplace Moderation and Counterbalancing Consumption Theorizing Brand Community Conflict Think Like a Robot: How the Interaction with Humanoid Service Robots Affects Consumer Decision Strategy Threat Specificity in Fear Appeals and the Role of Perceived Assimilation to Threat Thriving or Surviving? The Role of Mindsets in Times of Crises: Evidence from the COVID-19 Pandemic To Earmark or Not to Earmark: Givers’ and Recipients’ Diverging Preferences for Earmarked Cash Gifts To Reward or to Cheer Up: Self-Gift Motivations Change Preferred Gift Types Through Construal-Level To Share or Not to Share: Antecedents and Consequences of Consumer Disclosure Too Ambiguous for an Algorithm? Anthropomorphic Design of an Algorithm-Based Recommendation Agent Increases the Recommendation Acceptance Toward Financially Accountable Brand Awareness Building: Predicting the Effects of Altering Brand Recall on Choices Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch Transformative Social Marketing: Sharing "Swedish Dads" with the World Transforming Homo Mechanicus into Homo Ludens: Assembling Playfulness for Self-Care Transforming Rituals and Rites of Passage During the COVID-19 Pandemic Transgender and Gender Diverse Consumer Narratives on the Stigmatized Process of Gender Affirmation Transmitting Craft: Collective Custodianship as Social-Symbolic Work Transparency in the Era of Algorithmic Decision-Making Treat Yourself (but Not Myself): Unearthing Discrepant Beliefs about Self-Care, Leisure, and Self-Gifting Trickle Down Spending: Relative Income Effects on Consumer Spending in Social Relationships Trust Us, We Use AI: Disclosing Information to AI Decreases Consumers’ Trust in Brands Try Together: Joint Consumption Fosters Choice of Unfamiliar Products Typefaces as Commodities: A Multimethodological Interpretative Phenomenological Approach to Understanding Font Consumption Types of Possessions Associated with Physical Attractiveness Unappreciated Practices Creating Value Undermining Desire: The Persuasive Power of Short-Term (vs. Long-Term) Consequences of Indulging Understanding Beauty Stereotypes Using the Big Five Labels Understanding Consumer Conversations Understanding Consumers’ Well-Being: Moving Consumption from Materialism towards Happy Hedonism Understanding Family Responses to Resource Scarcity Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics Understanding self-presentation, aesthetic motives and brands’ roles in teenagers’ use of Instagram Understanding the role of companions in a circular healthcare Unfair Value Allocation: The Role of Data Ownership in Privacy Concerns Unpackaging for Mac and Packaging for iPhone: The Interactive Effect of Product Presentation and Purchase Device on Food Choice Upgrade when COVID-19 is in Town: Product Upgrading as a Response to Disease Concerns User-Generated Content on Social Media: Values from Goals Value-ing Biodiversity in the Garden Variations in Consumer Responses to Waste and Disposal Violence as a Consumption Object: Contributions from Other Fields to the Understanding of the Phenomenon Virtual Reality Promotes Patience Virtuous or Vicious? New Insights Into Moral Processes in the Marketplace Visual Entropy and Consumer Creative Success Voluntary Simplicity Consumption in Japan: Alternative Consumption And Backward Consumption Among Minimalists Warm or Cold? The Effect of Visual Temperature on Food Choice We Need to Go Beyond Demographics: Queering Misguided Consumer Segmentation & [Intersectional] Identity Practices We’re Not All in This Together: Consumers Dislike Empathy-based Advertisements During the COVID-19 Pandemic What Drives Consumer Adoption of Electric Vehicles? A Country-Level Analysis and an Implicit Association Test of Gender Perceptions with Electric Vehicles What Goes Around Comes Around: Belief in Karma Predicts Ethical Consumption What is Happiness? Word Embeddings Quantify Concept of Happiness Across 40 Years in China What makes robots appear to have a mind? Customer reaction to robot anthropomorphism in frontline service What Makes Things Beautiful? Using Empirical Aesthetics to Create Effective Marketing Stimuli What Makes Us “Us”: Finding and Expressing the Self through Identity-Driven Consumption in Uncertain Times What the World Needs Now: Better Marketing for a Better World When a Gift Exchange Isn’t an Exchange: Why Gift-Givers Underestimate How Uncomfortable Recipients Feel Receiving a Gift without Reciprocating When and Why Process Imagery Can Increase Donation Intentions When and Why Targeted Products for Underserved Consumers Backfire When Brands Get Disemvoweled: Challenging the Conventional Wisdom behind Unconventional Brand Names When Cash is no longer King: On the Unintended Consequences of Digital Financial Platforms When Firms Meet Consumers on Social Media: The Influence of Online Communications on Consumers, Firms, and Platforms When Identity Comes with Strings: Nonvoluntary Identity Maintenance and Conflicting Identities When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food When it is Best to be Last: How Constructed Distributions Influence Sequential Judgments When Lifestyle Advertising Hurts Luxury Brands When People Are More Favorable Toward “White-Collar” AI: Self-Protection Motivation Mitigates Consumers’ Aversion to Artificial Intelligence in Professional Domains When the Breadwinner is Locked at Home: Interaction of Domesticity and Masculine Identity Which Recommendation Label Can Induce Higher Willingness-to-Pay? Whose values come out on top when making decisions for end of life? Why Do Some Consumers React More Negatively to Losing than Others? The Effect of Support-Oppose Framing on Reactions to Undesired Outcomes Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets Why Not Set Pen to Paper? How Typeface Design Influence Charitable Behaviors Why Recipients Don’t Appreciate Expensive Gifts: The Role of Suspicion Women’s Attitudes Toward Sexual Objectification in Brands: A Political Ideology Perspective Wonderful or scary? Consumers' reactions to more or less human-like virtual models You Are What You Use? Perceptions of Consumers Using Digital versus Analog Goods You look like a man: a look at prescriptive notions regarding femininity in the fitness culture You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products Your Money or Your Life: The Role of Message Framing in Reducing Smoking Behavior
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