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Proceedings Volume NA-48
#Cyborgs Are In Your Dreams, Thoughts, Talks, And Perhaps Next Door #Favoritethings: How Posting Your Favorite Possessions on Social Media Increases Happiness #Instagrannies?: How Mature Women Reassemble Aging, Fashion and Retirement in Digital Times (No) Offense Taken: Value Creation vs Value Destruction by Brand-Offended Consumers (Not) Giving the Same Old Song and Dance: Gift-Givers’ Aversion to Repeating Gifts ‘I’ll Have What She’s Having:’ Neighbors Socially Influence Households’ Mortgage Decisions ‘The Foreigner within us’: Catharsis amid Horror and Confusion in Menopause “Brain Damaged” Celebrity Followers: An Exploration Of The Effect Of Celebrity’s Brand Endorsement On Followers’ Social Media Engagement “Do You Speak Emoji?” – How Visual Cues Shape Computer-Mediated Communication “I’m Cold But Feeling Warm”: Effect of Cold Temperature on Evaluations of Ad Message “My Brand is Moving Away from Me”: When Upgrade Products Leave Consumers Behind “Others Seem to Move Further Than I Do”: How Perceived Change in Distance May Differ Depending on Who Creates the Distance “Recyclable or Not?” Consumers Cognitive Mechanisms Involved in an Everyday Uncertain Decision “Scarce- Insincere” Heuristic: Signaling Effect of Limited Quantity in Scarcity Appeal “Show Me Your Basket, I Show You What Drives Your Food Waste” Identifying Drivers of Shoppers’ Food Waste and Ways to Reduce It “Swipe Left for No”: Why Options That Survive Rejection Lead to Greater Purchase “The Wellness Religion”: Consuming Purity as an Aspirational Lifestyle “Turning the Other Cheek”: The Role of Face Orientation on Perceived Model Attractiveness and Product Evaluation “We” Don’t Always Like Copycats: How Self-construal Influences Evaluation of Product Imitation “When First is Best”: Why Brand-First is Superior to Attribute-First During Sequential Presentation of Product Information “Who” You Rent From Matters: The Differential Effects In Perceived Ownership When Renting “Yes You Can” – How to Reduce the Collective Action Problem For Sustainable Consumer Behavior 2020 ACR Fellows’ Addresses: Callings 2020 ACR Fellows’ Addresses: Helping Consumers Consume (Well) 2020 ACR Presidential Address: Where To From Here? 30% Human is Better Than 10% Human: Consumers’ Sensitivity to Human Versus Machine Involvement in Production 5th Best Hotel in America Vs. 2nd Best Hotel in New York：When Using Narrower Sets in Rank Claims Improves Consumer Judgments A Bird in the Hand is Yours: The Relationship Between Psychological Ownership and Psychological Distance A Commons Approach to Consumer Ethics A Contingency Theory of Artificial Intelligence: Consumer Beliefs, Value Creation, And Resistance to Creative AI A Curious Case of Curiosity: An Integrative Review of Recent and Seemingly Contradictory Findings A Discount Added is an Obstacle Created: The Impact of Multiple Discounts on Consumer Decisions A Divine Duty: Commercial Surrogacy in India and Kin Altruism A Global Consumer Culture Perspective on the Fresh Start Mindset A Good Cry or A Gratifying Revenge? Desired Mixed Emotional Experience in Movie Consumption Across Cultures A Helping Hand: How Online and In-store Shopping Environments Change Information Search For Haptic Products A History of Failed Intentions: When Focusing on Unintentional Outcomes Promotes Ideation A Little Good Goes an Unexpectedly Long Way: Underestimating the Positive Impact of Kindness on Recipients A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers A Permanently Loose End: Constructing the Intersectional Identity of British South Asians A Prototype Theory of Consumer Financial Misprediction A Query Theory Explanation for Reactions to Constraint A Reimagining: Prefiguring Systems of Alternative Consumption A Relational Account of Powerlessness: The Role of the Attachment System in Consumer Inaction A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity A Time-Oriented Explanation Of Desire For Scarce Item In Online Retailing A Token As A Ticket To Smarter Financial Decision-Making Adding Human Cues in a Green Advertisement Makes it More Engaging Advertising Co-created New Products: An Exploration of Consumer Responses and Success Contingencies Aesthetics of Food: The Role of Visual Framing Strategies for Influence Building on Instagram Aha over Haha: Brands Benefit More from Being Clever Than from Being Funny AI is Better When I’m Sure: The Influence of Certainty Level of Consumer Needs on Their Willingness to Use AI Customer Service AI Service Agents, Figurative Language, and Conversational Cooperativeness Airbnb Butterfly Effect: How Consumption Transformations Reverberate on Social and Cityscapes Alexa or Alex or Neither? Exploring Gender-Neutral Voices, Gender Framing and Consumer Judgments of Synthetic Voices Alexa, I Want It Now: How Conversational Artificial Intelligence Agents Shape Consumer Decisions Algorithmic Decision-Making, Agency and Autonomy in a Financial Decision Making Context: An Experiment An Examination of Consumers’ Long-term Social Preferences Under Elective Pricing Analytical Framework For Construal Level Theory That Incorporates Discounting Analyzing Brand Backstories: Combining Textual and Multi-sensory Data Another Advertising Stereotype: Effects of Non-Stereotyped Portrayals of Older Women in Advertising Any Item, Only $10! When and Why Same-Price Promotions Can Reduce Regret and the Pain of Paying Any Takers For Male Alex Vs. Female Alexa? The Impact of the Gender of Voice Technology on Consumer Choices Arbiters of Controversy: The New Role of Brands in Contemporary Society Are Co-branding Products More Attractive? Understanding the Role of Consumer Innovativeness and Self-construal Are Conservatives Always More Averse to Change than Liberals? Political Ideology and Innovation Are Ingroup Recommendations Always Better? The Role of Outgroup Credibility on Parental Purchases and Attitudes Are Lonely Consumers Loyal Consumers? Are Rich/Educated Consumers less Ethical and Prosocial? Two Direct, Preregistered Replications of Piff et al.’s (2012) Field Studies Are Robots in Service of the Environment? The Role of Service Robots in Socially Responsible Business Practices Are You Paying Attention? Consumption-Related Antecedents and Consequences of the Spotlight Effect Ask Formally: The Role of Formality on Charitable Giving Assembling Embodiment: Body, Techniques and Things Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence Atemporal Nostalgia as Artefact in Post-Colonial Non-Western Context Augmented Reality Effects on Attitude and Memory Autonomous Products Make You Look Lazy! Autonomous Properties of Identity Averse to Algorithms or Averse to Uncommon Decision Procedures? Back to the Future: A Virtual Roundtable of Senior Academics Sharing Insights from Consumer Research on Technology Bargaining With Algorithm: How Consumers Respond to the Offer Proposed by Algorithms Versus Human Battling Fear, Building Trust: How Service Providers Manage Emotions When Consumers Fail Beauty Camera Makes You More Emotional!: The Effect of Beauty-filtered Selfies on Consumer Decision Making Before or After? The Order Effect of Donors’ Personally Identifiable Information on Donation Amount Behavioral Option Value and Product Set Choice Belief-based Discrimination: Beauty Premium and Beauty Penalty Better With Diverse Contexts? The Effects of Contextual Diversity of Background on Consumption Imagery Beyond the Westernized Body: Constructing the Ideal Curvy Female Body Through Paradoxical Paradigms Bibliometric Analysis of Immersive and NeurophysiologicalTools in Retailing Black-Box Emotion Detection: On the Variability and Predictive Accuracy of Automated Emotion Detection Algorithms Bodies as Gardens, Bodies as Machines: Charitable Giving as Coping Bodily Experiences and Self-transformation Boosting the Resale Value: Effects of Expired Warranty and Repair Conditions of Secondhand Products Brand Extension Failure and Parent Brand Penalty: The Role of Implicit Theories Brand Familiarity Shows in Consumers’ Eyes Brand Names and Country Brand Personality DNA Branding the Past: Constructing Brand’s Heritage Brands in Creative Processes Breathing Life into Alexa: Mindfully and Mindlessly Bringing Consumer Culture Theoretics to Policy Debate Building “Pyramid of Oneness” - Delineating Differences Among Human Brands, Celebrities and Person-Brands Building a Bridge: How Immigrant Parents Strategically Build Dual-Habitus for their Children Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands Bundling Products Worldwide: How Self-Construal Influences Product Bundle Evaluation Buying Gifts for Multiple Recipients: How Culture Affects Whose Desires Are Prioritized Buying Love: Gifts as a Form of Social Support Can a Single Digit Make Consumers Eat Less? The Influence of Calorie Presentation Format on Consumers’ Unhealthy Food Consumption Can Brands be Sarcastic? The Effect of Sarcastic Responses on Attitudes Towards Activist Messages Can Gratitude Increase Individuals’ Sustainable Consumption Behavior? —the Mediating Effect of Time Discounting Can Handwritten-appearing Typefaces Boost the Effectiveness of Social Norms? – An Experimental Investigation on Sustainable Consumer Behavior Can Money Buy International Migrants Happiness? It Depends on How You Spend It Can Side-By-Side Comparisons Compromise Decision Outcomes? A Construal-Level View of Evaluation-Mode Effects Can Taste Predict Product Evaluation?: The Role of Variety-Seeking on Innovative Products. Can’t Catch a Break: When Working During Time Off Undermines Intrinsic Motivation Can’t See You! The Effect of Packaging on Calorie Perceptions Care in Consumption Causa Sui (Cause of Itself): How Self-benefit Appeal Framing Interacts With Situational and Dispositional as Donation Cause-types Celebrity Gossip Consumption as an Affiliation-Based Means of Coping Chasing Political Review Storms Chatbots an Exploratory Analysis on the Impact of NLP and Customer Sentiment Analysis Children and Meat Consumption: Perception and Socialization Children Perceive Beautiful People to Own Better Material Things Choice Bracketing and Consumer Choice under Uncertainty Choice Overload, Does it Really Exist?: A Neurophysiological Assessment of Consumers’ Responses to “the Paradox of Choice” Choosing Between “Me’s”: Why Greater Self-Variety Makes it More Difficult to Choose Between Identity Goods Choosing Randomly Displayed Products For Joint Consumption Circular Disposal Increases the Value of Products More Than Linear Disposal Closeness and Purchase Strategy Independently Influence Gift Choice Clothing Consumption: Developing a Theory of Mindful Consumption Co-Consuming a Pet Home: Balancing Functionality and Aesthetics of a Taste Regime Co-creation Between Consumers or With Firms: Determinants, Consequences and Components of Value Consumption in Services Collaborative Consumption in a Subsistence Marketplace Come Come ! Commitment Contracts: The Effect of Commitment-Based Pricing on Customer Acquisition and Retention Communication Preferences in Medical Advice Seeking Communities of Stigmatized Knowledge: Social Exclusion, Political Sovereignty, and Globalized Capitalism Computational Consumer Segmentation and Brand Management Conferring Minds to Machines: A Deep Learning Approach to Mind Perception, Technology Attachment, and Trust Console War (and Peace?): Analysing Cross-Community Interactions in Gaming Discussion Forums on Reddit Conspicuous Self-Control: When Status Motives Lead Consumers to Signal Restraint Conspicuously Insecure: When Conspicuous Consumption Backfires Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey Consumer Attributions of Profit- and Customer Need-Driven Firm Motives in Coproduction Contexts Consumer Creativity: Materializing the Moleskine Notebook in Digital Space Consumer Deceleration Through Cultural Borrowing and Critical Reflection Consumer Experience Of Working From Third Places Consumer Experiences of Responsibilization in the Context of Digital Healthcare Services Consumer Health and Medical Decision Making: 2020 and Beyond Consumer Hope For Material Wealth in the New African Pentecostalism Consumer Interactions with Artificial Intelligence Agents – a Historical Perspective Consumer interpretations of product coolness across three cultures Consumer Knowledge and the Psychology of Opposition to Scientific Consensus Consumer Perceptions of Floating Signifiers in Spurious Health-related Product Claims Consumer Preferences for Human Versus Robotic Labor: The Role of Symbolic Consumption Consumer Reactions to Social Media Brand Blunders Consumer Response to Nutrition Claims: Focus on Adding Good or Removing Bad Consumer Responses to Haptic Sensing of Movement in Mobile Advertising Consumer Responsibility and Organizational Ethical Behavior: The Normalization of Abusive Sales Practices in Financial Institutions Consumer Social Responsibility and Actually Available Choices Consumer Waste Meaning(s): A Semiotic Perspective Consumers are (Relatively) Risk Seeking in the Domain of Error Consumers as Brand Managers: Exclusion and Status in Brand Communities Consumers Confuse Consensus with Strength of Preferences Consumers Going Green: How Online Shopping Stimulates Sustainable Consumption Consumers' Resistance to the Adoption of Smart Objects: A Relational Perspective Consumers Respond to Artificial Intelligence Recommendations: Experiential vs. Material Framing Consumers’ Inconsistence About Hypocrisy: RevisitingThe Concept of Corporate Hypocrisy Consumers’ Responses to Brand Transgressions: Role of Brand Type and Materialism Consumers’ Responses to Sustainable Smart Home Services: The Role of Regulatory Focus Consuming Beauty in Place of Power: Gender and Culture Moderation Consuming Commodified Bodies - Performative (Re-)embodiment of Digital Corporeal Consumption Consuming Order and Discipline Consumption Opportunity and The Consideration of Consumption-Opportunity Cost Contestations of Entrepreneurship and Marketing in Creative Maker Tribes Contesting Stigma in the Online Space: An Institutional Perspective Conversational Receptiveness: Improving Engagement with Opposing Views Coopetition and Creativity in Idea Crowdsourcing: Investigating the Mediating Role of Emotional and Motivational Ambivalences Core Stigma and the Consumption of RuPaul’s Drag Race Corporate Social Responsibility Information Dilutes Brand Positioning Counterfeit Consumption Eliciting Group-Based Emotions Counting Calories: How Calorie Perceptions and Estimates Diverge Coworkers Lifestyle Creating Boundary-Breaking, Marketing-Relevant Consumer Research Creating Ownership Where Ownership Does Not Exist: Psychological Ownership Increases Enjoyment in Sharing Economy Cultural Difference In Self-Consciousness On Empathy Toward Socially Responsible Consumption Cultural Differences in Consumer Responses to Celebrities Acting Immorally Cultural Effects on Voluntary Simplicity in Japan Cultures of Product Reviewing Curious Abstraction: How Message Abstraction and Financial Scarcity Affect Processing of Mortgage Ads Customer Citizenship Behavior in Customer Networks: An Analysis in the Lens of Network and Consumer Value Theories Customizing Algorithmic Recommendations to Actual and Ideal Preferences Cyber-Creativity: Unraveling the Dynamics Between Humans and Algorithms in Creative Processes Damned either way: Hypocrisy judgments when goals and commitments conflict Decision Diagnosticity: Rejecting Induces a Larger Post-Decision Evaluation Gap Than Choosing De-Democratizing Search: When Financial Resources Scarcity Decreases Opportunity Cost Consideration Defending the Human Need to Be Seen: Recipient Identifiability Aggravates Algorithm Aversion in Resource Allocation Decisions Dehumanizing Consequences of Anthropomorphism Delaying Reward Choice: Anticipating Choice Is More Motivating Than Choice Itself Deriving Mental Energy From Task Completion Device, Fast and Slow: How Devices Influence Consumer Decisions Differential Correlates of Pathological and Impulsive Buying Digital Nudging to Reduce Screen Time Consumption Digital Platforms and Market Intermediation Digital Resource Scarcity Affects Online Purchase Intent: The Moderating Role of Message Framing Digital Service Consumption, Blessing or Curse? Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being Dignity as a Gift: an Immersion in the Gastronomic Experience at Refettorio Paris Dimensions of Believability of Brand News: An Exploratory Study Disclosure of Positive and Negative Experiences as Social Utility Discussing The Moderating Effect Of Construal Level On The Relationship Between Emotional Appeals And Sustainable Consumption Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting Dissecting Consumption: The Temple Festival as an Extraordinary Experience Distance Matters: What Information do People Want When Making Experiential and Material Purchases? Do as I Say, Not as I Do: Figuring the Child as Digital Native Through Technology Ideology and Caregiver Consumption Do Happiness and Meaning in Life Uniquely Predict Consumer Well-Being? Do Majority and Minority Always Act Differently? How Relative Group Size Affects Utilitarian Consumption Do Survey Invitations Affect Non-Respondents? Does a Flaw Outweigh a Flaw? The Bright Side of Negative Comments in Online Product Reviews Does Alphago's Victory Over Human Champions Reduce The Interest Of People In Go? The Negative Effect Of Artificial Intelligence On Competition Events Does Anticipated Future Self-Regulation Increase Present Self-Regulation? Counteractive Construal of Intertemporal Choice Does Appearance Reveal Character? Lay Theories of Physiognomy Influence Consumers' Willingness to Buy Imperfect Produce Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations Does it Pay to Offend? Short and Long-Term Responses to Offensive Ads Does Space Speak Quantities? The Impact of Interspace on Product Size Estimates Does the New iPhone Determine How Much I like my iPhone? The Influence of Upgrades on the Hedonic Decline for the Status Quo Doing Good for (Maybe) Nothing: How Reward Uncertainty Shapes Consumer Responses to Prosocial Behavior Doing More for Less: The Easy Addendum Effect in Goal Pursuit Doing More Good: On the Process of Constructing Donation Portfolios Doing the Dirty Work For The Sharing Economy: Building Trust With Consumers In Emerging Markets Don’t Reveal It Yet! How Goal Disclosure on Social Media Impedes Goal Revision and Commitment Don’t Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations Donating Cash or Donating Objects? How Donation Type Determines Donation Likelihood Don't Take My Warm Glow: Unasked Prosocial Gifts Reduce Subsequent Donations Double Anchors in an Online Charitable Giving Platform: The Limitation of Small Suggested Amount Solicitation Dynamically Solving the Self-Presenter’s Paradox: When Customer Care Should be Warm vs. Competent Dynamics of Consumption Experience – The Case of Eastern Express in Turkey Eating More to Save the Planet: Political Ideology, Food Waste, and Overconsumption Eco-friendly Versus Polyester Gucci Handbags: The Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-enhancement Brands Effect Sizes in Experimental Consumer Psychology Are Underestimated: Introducing a Simple Correction Effectiveness and Acceptance of Healthy Eating Nudges Effects of Childhood Socioeconomic Status on Product Retention and Disposal Behavior in Adulthood Effects of Masculinity and Femininity Incongruence on Consumer Responses to Brands Effects of Visual Attention on Intertemporal Choice Embarrassed by Calories: Joint Effect of Calorie Posting and Social Context Embracing and Rejecting “Sparking Joy”—Understanding Japanese Consumer Responses to Marie Kondo’s Original Book Emotional Echo Chambers: Observed Emoji Clarify Individuals’ Emotions and Responses to Social Media Posts Emotionality and Language Norms in Consumer Reviews: The Curious Case of Emoji Empathy/Impassivity in Physician Communication Styles: Do Patients Respond Differently to Human
Physicians versus their Avatars? Enabling Participation in a High-Competence Cultural Community of Practice: Negotiating the Inclusion-Exclusion Dilemma Engagement With Virtue and Vice Information Through the Day Enjoying the Sale: The Case of Itinerant Retailers in Festivals Entitled to Be Served: Does Self-Checkout Make Customers Feel Less Rewarded? Environmental Friendliness and Product Design Essence Slows the Rate of Hedonic Decline by Adding Meaning Ethnic Identity and Patience in Intertemporal Monetary Decisions Evaluation Mode Affects Choice of Healthy and Unhealthy Food: The Role of Taste and Healthiness Attribute Evaluability Examining Online Review Posting Preferences Examining the Ongoing Process of 'Hegemonic Legitimacy' of Meat: a Discursive Institutional Perspective on Market Maintenance Examining the Structural Relationship Between Socioemotional Comparisons and General Risk Preference Experiences as Ends (versus Means) Bring More Happiness and Meaning Experiential Disadvantage For the Lonely Consumer Experiential Effects of Device-Dependent Voice Interactions: Resolving the Power Imbalance between Voice-assistants and Users Experiential Versus Analytical Price Evaluations Experts Outperform Technology in Creative Markets Exploring the Concept of Sustainable Food Consumption Exploring the Payday Effect: Anxiety Before Payday Leads to Overspending Extending Flow: How Place, Materials, and Body Create Restorative Consumption in Nature Fair or not? Political Ideology Shapers Observers’ Responses to Service Failures Familiar Foreigners? Collective Consumer Identity (De)Legitimation Dynamics in the Case of Repatriate Migrants Feeling Hopeful in Response to High/Low Prototypical Identity-linked Appeals: The Distinctive Roles of Affective and Cognitive Social Identity Feeling Judged? The Presence of Outgroup Members Promotes Virtuous Choices Feeling Justified to be a Jerk: Consumers Are More Likely to Complain For Someone Else Than For Themselves Feeling Pressured to Disclose Personal Information? Understanding The Role of Social Pressure on Consumers’ Information Disclosure Intention Field Experiments: A Practical Tutorial Fighting Fiscal Awkwardness: The (Dis)Advantages of Digital Payment Methods on Peer-Debt Dynamics Finding “I” in Activism: Seeking Agency after Personal Goal Failures Firing Founders That Behave Badly: Effects of Morality Versus Authenticity on Brand Evaluation Fix, make, burn or blow things up! How Makerspaces Foster Consumer Empowerment Focusing on Experiential (vs. Material) Aspects of Goal-Related Products Increases Motivation Followers and the Impact of Social Media Influencers: A Construal Level Perspective Food App-reciation : How Nutrition-related Apps Shape Food Choices and Consumer Wisdom? A Case Study Approach Food Choices And Socialization By Lower-Income Chilean Mothers Following Major Legislation Changing Labelling Standards Food Label Halos and Consumer Perceptions of Food Healthfulness Food Packaging And Guilt: The Effects Of The Color Red And Negative Cognitive Associations For Vice Versus Virtue Food Products Food Sharing Reduces Perceived Consequences of Caloric Intake Forum on the Research and Interpersonal Culture of ACR Fostering Progressive Literacy Through New Media Consumption: How Memes, Podcasts, And Political Comedy Spur The Political Imaginary Found, Not Created: How Unintentionality in an Object’s Discovery Increases Preference Fractal Agency: Fetishization of Algorithms and the Quest For Transcendence Framing Consumers: Increasing Consumer Approach Behaviors Towards and Within Public and Private Spaces Freed from Desire – Consumers’ Escape from Market Ideologies Through Decluttering Practices? Freeing Oneself (or Not) From Constraining Social Structures to Progress in Anti-consumption: an Analysis Through Symbolic Interactionism Frequent Consumption of the Sharing Services Friend or Foe? A Long-term Multi-Country Perspective on Consumer Animosity Friendship Alleviates Sense of Regret From Aesthetic to Epistemic Consumption: Analyzing Knowledge Practices in Consumption Collectives From Powerlessness To Variety-Seeking When Choosing For Others: Making Gift Choices For A Romantic Partner From Satisfaction of Consumers to Satisfaction With Consumers: Reverse Rating in the Sharing Economy From Sweetheart to Scapegoat: Brand Selfie-taking Shapes Consumer Behavior Generation Z Consumers’ Luxury Goods Ownership Types And Purchase Intention Of Luxury Goods Using Collaborative Redistribution Platforms Getting Nothing Feels Fairer Than Getting Something: How Allocation Outcomes Invoke Different Allocation Rules Gift Giving in Response to Others’ Hardship: The Role of Recipient Optimism Versus Pessimism Give a “Hand”! How Giver/Receiver Hand Image Affects Consumer Charitable Behavior Give Me the Fish Vs. Teach Me How to Fish: The Effect of Socioeconomic Status on Recipients’ Willingness to Accept Help Giving Novel Brands the Benefit of the Doubt: How Asymmetrical Instrumentality Perceptions Influence Choice Giving, Selling or Throwing Away Unused Objects: A Complex Decision Glimpse into the Future Experience: When is Virtual Reality Sampling Beneficial? Goal Conflict Undermines Self-Continuity and Leads to Greater Preference For Renting Vs. Buying Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice Group Buying of Experiential (vs. Material) Purchases Guidelines on Acquiescence in Marketing Research Guilty Pleasures: Consumers Choosing Identity Conflicting Behaviors Hands off My Brand: Strong Self-Brand Connection and Psychological Threat Happiness from Unique Purchases Happy to Have and Happy to Do: the Role of Self-expression (a)symmetry in Material and Experiential Purchases Have Your Cake and Make Her Eat It too: Influencing One’s Social Influence to Justify Indulgence Healthy Mind on Sale: Conflicts in the Legitimation Process of Social Media Influencers Healthy or Not Healthy ? That’s Not the Main Question Healthy-Angular, Unhealthy-Circular: The Effect of Shape on Consumers Health Choice Helping Those That Hide: the Effect of Anticipated Stigmatization on Concealment and Debt Reduction Heritage Lost: How Connection to the Past Shapes Consumer Valuation in the Present Hey Google: How Smart Brands Modulate Consumer Worlds Hidden Benefits of Hiding the Best Option: Consumers Value Their Selection More When Discovering it Later Hidden in Plain Sight: Consumer Response to Pseudo-Secrets in Marketing Hiding and Spending: Secret Consumer Behaviors and Pro-Relationship Spending Hiding in Plain Sight- Low Self-Concept Clarity and Ironic Consumption Holding on for a Hero: Effects of Heroes in Mitigating Mortality Threats on Unhealthy Consumption Home Sweet Home: How Consumers Regain Implacement in Creating the Place of Home How #Flygskam Helped To Redefine The Environmental Sensitivity Concept. How Autobiographical Memory Perspective Influences Self-congruence and Brand Preference How Brand Conversations on Social Media Prompt Jealousy in Brand Relationships How Can Consumers Both Value and Resist Consumption? An Exploration of Consumer Relationships With Possessions in Their Pursuit of Happiness How Can I Help When I Feel Rejected? The Interplay of Social Exclusion, Social Identity, and Prosocial Behavior How Can We Make Fat Women Feel Miserable? How Choosing For Others Impacts Self-Indulgence Within Caregiving Relationships How Chunking in Graphical Information Processing Affects Consumer Decision Making How Consumers React to Culturally Mixed Products: The Effects of Cultural Domain and Mixing Direction How Consumers Respond to Artificial Intelligence Recommendations: Experiential Vs. Material Framing How Counter-Stereotypical Sources Attenuate Polarization Over Consumption-Related Policy Issues How Crowdedness Enhances Consumers’ Healthy Lifestyle How Customer Identification Can Lead to Dysfunctional Behavior How Different Types of Humor in Advertising Shape Impressions of Firms’ Competence and Warmth How Digital Platforms Shape Family Identities How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy For Victims How Do Natural Disasters Affect Consumers’ Desire for Luxuries? How do we Measure the Impact of Word-of-Mouth on Social Networking Sites? How Does Incongruity Perception Influence Product Evaluation? Examination of the Inverted U Shape Relation Predicted by Schema Congruity Theory How Donor’s Regulatory Focus Changes the Effectiveness of a Sadness-Evoking Charity Appeal How Estimating One’s Minimum or Maximum Spend Affects Total Expected Expenditure on a Shopping Trip How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom to” and “Freedom from” Experiences of Consumption How Hope of Breaking Even Makes People Cling on Losing Stocks How Incongruent Products Drive Brand Engagement: The Role of Curiosity How Legacy Motivation Influences Financial Risk-Taking How Mere Manager Response Influences Product Evaluations How Mother-Daughter Purchase Interaction Affects Daughter’s Situational Self Construction in Japan How Order Affects People’s Choices in Sequences of Independent Predictions How Power Influences the Use of Humor How Probability Information Impacts Outcome Judgments How Process Ambiguity in Rewards Influences Subsequent Donations: The Role of Mental Accounting How Public Recognition Promotes Donations to Out-groups How Religious Minorities Resolve Cultural, Market, and Religious Ambiguity How Robotic Customer Service Impacts Consumers’ Evaluation of the Firm How Search Strategy Shapes Self-Diagnosis How Self-Production Increases Feelings of Groundedness How Social Functioning Ability and Crowdedness Impact Consumer Behavior How Soon is Now? Present Bias and the Mental Accounting of Time How the Different Wordings of Message in Pop-Up Window Affect Consumers’ Behavior? How to Convince Consumers That “You Do Not Always Get What You Pay For” How Uncertainty Boosts Confidence in Consumption Decisions How Variety Influences Predicted Goal Conflict How Will AI Affect Job Choice? Humanizing the Family Business: When is Communicating Family-ownership Beneficial? Humor Makes Consumers More Likely to Share Negative Content, But Not Positive Content Hurts So Good: Status Products that Incur Environmental Costs Are Preferred by Status Striving Consumers I am Not an Average Woman of my Age: Wearable Technology and Daily Practices of the Mature Consumers in Finland and Russia I am not an Average Woman of my Age: Wearable Technology and Daily Practices of the Mature Consumers in Finland and Russia I am Product, Hear Me Roar: Social Dominance and Preference for Loud I Am Too Good to Be True: How Self-Enhancement Motivations Shape Prosocial Behavior of Entitled Individuals I Can Be Perfect! Growth Mindset Moderates the Effect of Perfectionism on Maladaptive Eating Behaviour I Care About Why You Share: Inferences about Sharing Motives Influence Observers’ Engagement in Similar Experiences I Don't Own It But It’s Mine – The Impact of Materialism on Perceived Ownership of Rented Luxury I Enjoy Being Mii: How Knowing Yourself Impacts Avatar Enjoyment I Hope Therefore I Save: The Positive Effect of Hope on Financial Decision Making I Just Can’t Quit You: When Good Habits Undermine Self-Control I Revenge For Others I Do Not Know: The Role Of Intercultural Competence In Moderating Customer Revenge To Service Failure Occurred To Adjacent Customer I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring I’m Not Too Generous: The Implications of a Novel Moderator of the Better-Than-Average Effect Identifying Topics and Trends in Research on Construal Level Theory If I Think I Can I Can. Can't I? How Social Mobility Beliefs Influence Your Financial Behavior IGoofed: How Consumers Assign Blame in Response to AI Accidents Immediate Incentives in Prosocial Contexts Immunizing Against Diversity: Feeling Disgusted Reduces Positive Diversity Beliefs Impact of Inverted Packaging on Brand Memory Impact of Religious Differences on Marketplace Configurations Imperfect Boundaries: The Effects of Boundaries on Perceived Healthiness of Healthy Food Implications of Underrepresentation For Female Fashion Consumers Impossible Expectations for the Poor Impression Management in the Echo-Chamber: How Self-Censorship Biases Evidence-Sharing In Defense of Happy Hedonism: Moving Beyond Materialism and Its Negative Impact on Well-Being In Groups (vs. Markets) We Trust: Relying on Groups or Information Markets to Aggregate Knowledge In the Flow: Materiality, Value and Rubbish in Lagos Increasing Donations For Multiple Victims Indulge Every Now and Then: Anticipating Indulgence Increases Indulgent Food Preferences Among Restrained Eaters Indulgent Consumption Signals Interpersonal Warmth Indulging Online: A Moral Dilemma Inequality and Inefficiency Influence of Childhood Socioeconomic Status on Indulgent Consumption: A Life History Theory Approach Influencer Effectiveness: Contexts and Boundaries Influencer-Generated Reference Groups Inner Values Also Count: Algorithm Types Drive Consumer Adoption of Robotic Technologies Insights From a Process Model of Retrospective Evaluation Insights into the Black Box: Input Explainability of Algorithmic Decisions Drives Consumer Satisfaction in the Digital World Insights on New Information Consumption Intergenerational Effects of the Unhealthy = Taste Intuition on BMI: An Exploration of Food Practices and Outcomes Internal and External Reference Price Response in Brand Choice Models Interpersonal Relationships as “Self-otherhood”: A Conceptualization and Demonstration in the Context of the P2P Sharing Economy Investigating the Effects of Uncertainty Avoidance on Customer Loyalty Intention Invoking Identity Changes How Consumers Resolve Tradeoffs Franklyn Is a Photo Worth a 1000 Words? The Usage of Images and Text to Express Opinions in Online Reviews Is Effort Required by a Green Behavior Always Negative? The Moderating Effect of Male Gender Identification Strength Is Fast Feminine? The Effect of Speed of Observed Hand-Motor Actions on Consumer Judgment and Behaviors Is First the Worst? Understanding Consumers’ Tendency to Postpone the Better Outcome Is Nestlé a Lady? Brand Name Gender and Loyalty Attitudes Is That an Accent I Hear? How a Digital Voice Assistant’s Accent Affects Consumer Perceptions and Intentions Is That Brand Relevant to Me? Concept, Measurement and Antecedents of Brand Relevance Is There Room For Social Stimuli in Green Ads?: An Investigation of the Use of Human Face in Green Advertisements It is Better to be Unknown Than Known: Mixed Use of Less Known and Well-Known Luxury Brands Can Elicit Higher Status Inference It Isn’t Easy Being Green: Lay Theories of Wealth and Happiness Shape Support for the Environment It Tastes Better For Me Just Because You Don’t Like It: The Effect of Cognitive Dissonance on Product Enjoyment It’s Written All Over Your Face—Applying Deep Neural Networks to Explain Human Mating Based on Facial Characteristics Its Not All Kosher: Experience Of Deviant Consumption In Context Of Religion Just Teasin': Why Poking Fun at Consumers Makes Brands Feel More Human Justified by Ideology: Why Conservatives Care Less About Corporate Social Irresponsibility Justified by Ideology: Why Conservatives Care Less About Corporate Social Irresponsibility Kawaii Women- Empowered, Or, Entrapped? Keep Talking: (Mis)Understanding the Hedonic Trajectory of Conversation Keeping it REAL in Cosplay World: Negotiating Culture, Religion and Fandom Keeping Track of What’s Deserved When Personal Finances Grow Ladies First, Gentlemen Third! The Effect of Narrative Perspective on Medical Crowdfunding Larger Screen, Inaccurate Perceptions: Investigating Visual Framing Effects on Online Shoppers’ Product-Size Estimation Leaving the Field: Problematizing Temporality in and of Ethnographic Consumer Research Let Me See How I Look: How Visual Perspective Affects Consumer Experience and Sharing Behaviors Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate. Let’s Get Serious About Play: A Hedonic Vs. Eudaimonic Investigation of Goal-Based Mixed Affective Experiences Life Transition to Terminality: Dynamic Regimes of Representation, Permanent Liminality, and Coping Consumption Living in Glass Houses: The Effect of Transparent Products on Self-Presentation Lonely Heart? Warm it up With Love: The Effect of Loneliness on Singles’ and Non-singles’ Conspicuous Consumption Look for the Signature: Personal Signatures on Marketing Stimuli Affect Consumption by Making Identities Salient Look Good and Work Hard? Only if You Are a Man or in Preschool Look What I am Re-Sharing: How Self-Presentation Goals Impact What Consumers Spread on Social Networks Looking Better by Making Others Look Worse: The Competitive Spillovers of Sustainability Losing Possessions and Subsequent Spending Loss Aversion: The Impact of Uncertainty on Experiential Product Preference Loss Booking: Mental Budgeting Facilitates Consumer Spending Lost in an Emodity: Self-Reflexive Ethnographer Portraits Love or Luck? The Effect of Self-Referencing Narratives on Used Product Consumption Behaviors Low-Power State Promotes Variety-Seeking Loyalty Point Spending and Stockpiling – A Construal Perspective Luxurious and Responsible? Consumer Perceptions of Corporate Social Responsibility Efforts by Luxury Versus Mass-market Brands Luxury and Consumer Well-being: Using Luxury Products Impairs Women’s Self-Control Magically Relieved or Taking Control? The Influence of Messages Aimed at Debt Distressed Consumers Making Home Away From the Established Models of Ownership: Preliminary Findings From a Housing Cooperative Making Sense of Foreign Markets Rejecting American Brands Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises Managing Multiple Identities: A Case of Meat Consumption Market Radicalization: Exploring Reversed Co-optation in Far-Right Consumer Culture Marketing Memeification on TikTok: Initiating and Leveraging Consumer Creativity for Commercial Means Marketing’s Role in Promoting Common Good: A Systematic Examination and an Agenda For Future Inquiry Marketplace Violence and Community Resiliency: Individual and Collective Transformation Following the Paris November 2015 Terrorist Attacks Markets as Contested Assemblages: Comparative Case Study Masculine Servicescapes? Examining the Intersections Between Men’s Identity Construction and Built Commercial Environments Masculinity May Mean Different Things in Different Contexts Matching Rewards With Backers: The Differential Impact of Rewards Types on Contributions in Crowdfunding Materialists And The Desire For New Products: How Materialism Enhances Newness Perceptions For Innovations Maximizing Strengths or Fixing Weaknesses? Evaluatees Tend to Fix Weaknesses More Than Evaluators Appreciate Maximizing What? The Effect of Maximizing Mindset on the Evaluation of Product Bundles Me, me, me: Customization, Uniqueness, and Entitled Behavior Meaning Comes Cheap: The Pursuit of Meaning and the Preference for Low Price Options Measuring Eco-consumption Tendency as a Conjoint-based Latent Variable Measuring Evidence For Causal Mediation When the Mediator is Not Directly Observed Measuring the Dissemination of a Subculture Through Consumption. Investigating the Geek Culture Case. Mere Exposure to Unhealthy Smell Demotivates Health Behavior Mere Packaging and Consumer Choice: How Unnecessary Packaging Can Increase Product Value Metaphorical Framings in Market Discourse Mindful Brand: Development and Validation of a Mindful Brand Scale (MBS) Minimalism in Material Possessions: Theory and Measurement Misguided Preference for Mysterious Consumption Misperception of Multiple Risks: The Role of Categorical Reasoning Mistakes Were Made: The Unintended Consequences of Lighting and Identity-Relevant Mistakes on Marketplace Evaluations Mitigating Uncertainty in Consumer Adoption of Medical Artificial Intelligence Mixed Emotions Inspire Missions (Im)possible – The Role of Emotions in Setting and Achieving High Aspirations Model Citizens of The Empire: Mythology, Ethnic Identification, And British Indian Women Moderate Product-gift Complementarity Eliminates Devaluation Effect in Free-Gift-With-Purchase Offers Money Can Corrupt Others But Not Me: Asymmetrical Perception of Future Self-Continuity More Eggs in the Same Basket: How Shopping Online Reduces Variety Seeking in Purchases Motives For Anonymous Gift-giving and Its Beneficiaries Mouse Tracking in E-Commerce: Assessing Choice Difficulty Via Consumer’s Hand Movement M-Turk is dying. Don’t die with it. An interactive workshop on collecting data from more difficult and interesting sources Multiple Social Identities Increase Torelence of Unethical Behaviors Multi-Sensory Experiences in Retail Service Environments Navigating the Marketplace of Love: Value Conflict in Online Dating Community Need to Evaluate as a Predictor of Sharing and Seeking Online Recommendations Negative Effects of Cause-Related Marketing for Charitable Organizations Neuroforecasting aggregate choice in online dating: Predicting aggregate choices from small samples using neural and behavioral measures New Media Technology Market Emergence: The Implication of Imagination Processes No Diet, No Problem: Social Judgments of Consumers’ Indulgences No Pain, No Gain: Protestant Work Ethic and the Adoption of Autonomous Products No-Modification Allowed! Saying No to a Consumer’s Modification Request Can Increase Product Evaluation Not All “Wins” Are Equal: The Effect of Unequally Attractive Prizes on Stimulus Appraisal Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most Not-so Easy Listening: Roots and Repercussions of Auditory Choice Difficulty in Voice Commerce Nuanced Effects of Decision Effort on Decision Confidence in Matters of Quality versus Matters of Taste Obesity and Compensatory Consumption: Evidence from Jewelry Shopping Objectification and the Acceptance of Inequality. Object-Oriented Anthropomorphism as a Mechanism for Understanding AI Offline Is The New Luxury? Consuming Digital Detoxing On Phone and Self: How Smartphones Influence Self-Expression in Choice On the Engineering of Fun: Activating Liberation Increases Consumer Fun On the Psychology of Resource Monitoring One-Armed Bandit? An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing Online Reviewers: Approaches to Online Reviewing, Narrative Voices and Emergent Market Interactions Ontography and Sustainable Consumption Operation Vin: Uncorking the Swedish Wine Market Oppositional Loyalty Among Individuals: A Triadic Reading Grid For Loyalty With a Polarized Brandscape Orchestrating Pet Influencers: Rhetorical and Visual Strategies in Creating Mediated Platform Content Outside In: When Social Dynamics Infiltrate the Extraordinary Experience of the Fair Over-Inference in Predicting Others’ Preferences Over-Recycling: When Motivated Sustainability Goes Wrong Owning or Sharing? How Feeling Financially Constrained Decreases Participation in Access-Based Services Packaged or Unpackaged? How Displaying a Product With Vs. Without Packaging Influences Product Evaluations Packaging vs. Product: Distinguishing Between Choice Domains With Computational Modeling Pac-Man & the Pack Mentality: Nostalgia & Socialization Factors in Gaming Choice Pain of Philanthropy: When Does Cash Help Charitable Donations? Past Imperfect or Present Perfect: How Dynamic Ranks Influence Consumer Perceptions Patterns of Use, Essence Transfer, and Value: How Patterned Usage Impacts Object Valuation. Pay Less, Spend More: Consumers' Mental Accounting For Discounted Gift Cards Pay Me With Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations Paying For Free Products Stops Consumers From Committing to Other Brands: Role of Perceived Control Paying for Parity: Consumer Response to Gender Pay Gaps Peer-Predicted-Preference Conjoint Analysis: Tapping Into Consumers’ Knowledge of their Peers’ Preferences to Improve Market Share Estimates Pennies Reframing of Savings Rates Penny Wise and Pound Foolish- The Interaction Between Ease of Comparison and Cognitive Effort And Its’ Impact On Preference And Choice Change People Prefer Forecasting Methods Similar to the Event Being Predicted Perceived Age of a Name: Adopting Age-based Names in Over-the-Top Media Content Perceived Drivers of Change in Financial Well-Being Predict Partisan Lean and Response to Policy Messages Perceived Social Presence of Anthropomorphized Chatbots Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier Performance Diversity and Team Performance Expectations Personal Trainers’ Physical Appearance and Service Registration Intention: Perceived Competence as an Underlying Mechanism Personal Transformation Through Extraordinary Experiences Persuasion Knowledge Model Reimagined Picture or Text Superiority? The Two Forces of Element Size on Communication Effectiveness Political “Consumption”: Motivations, Decision-Making and Implications Political Ideology Driven Differences in Consumers’ Switching Behavior For Differentially Involving Products Political Neutrality Aversion: When and Why ‘Staying Out of It’ Backfires Political Polarization in How Perceived Social Similarity Impacts Support for Redistribution Politics at the Mall: The Moral Foundations of Boycotts Population news sharing is reflected in distributed reward-related brain activity Positioning High- and Low-Status Brands in Social Media: The Potential of Communication Style Practices As Institutional Fractals: Zooming in on Fika, Zooming Out to Lagom Precisely Unique: Semantic Precision Increases Perceived Uniqueness of Cultural Products Predicting and Choosing For Others: How and Why We Fail Presence of Meaning in Life Improves Response to Others’ Self-Promotion Price Based Evaluation of Eco-Friendly Products: The Mediating Role of Perceived Investment by the Firm Priming Pleasure Through Smells: the Effect of Positive Odors on Categorization of Affectively Congruent Objects Problematizing the Megaphone: The Very Difficult Journey to Becoming an Influencer Product Consecration and Market Expansion: The Case of Vitamin D Products In Disguise: Communicating Product Benefits With Surface Mimicry Propelling Pride to Promote Healthy Food Choices Among Entity and Incremental Theorists Psychosocial Determinants of Children’s Healthy Eating Behaviour. The Role of Siblings and Peers Publicity as Justification Purity Packaging: How and When Simple Packaging Designs Enhance Product Evaluations and Choice Racial Discrimination in Customer Service: A Field Experiment Rage Against the Machine: When Consumers Sabotage Robots in the Marketplace Recall the Past: How Actors’ and Observers’ Perspective Affect Word of Mouth Recipe Ingredients Predict Digital Engagement With Food Media Reclaiming Control: A Multimethod Investigation of Consumer Response to Privacy Violations Reclaiming the Crone: Reimagining Old Age and Feminine Power Recovering Cultural Authority: Marketplace Abandonment and Return Recycled Plastic on the Upswing: The Effect of Packaging Material on Perceived Healthiness and Purchase Intention Red in the Environment Increases Preference For Competent Brands Refunded Money is More Likely to be Spent Re-imagining Subcultures: A Comparative Study of Generational Preconceptions of Music Consumption, Identity, and Belonging Rejections Are Stickier than Choices Reminder Avoidance: Why People Hesitate to Disclose Their Insecurities to Friends Repetition Or No Repetition? Effects Of Repetitive Numbers On Bundling Promotion Resource Sharing in the Sharing Economy: Low Childhood Socioeconomic Status as a Barrier Rethinking Perceptions of Disability: The Unintended Harm of Simplified Positive Inferences Revisiting the Concept of Corporate Hypocrisy: Why is One Company Seen as Hypocritical, But Not the Other? Reward Choice in Multi-Level Loyalty Programs Risk Aversion or Profit Seeking? Explaining the Uncertainty Effect Risk is Preferred at a Lesser Causal Depth Risk on the Edge: The Effect of Socio-spatial Location on Consumer Preferences Rituals in Rap: Remaking the Road to Riches Roads or Rome? How Product Categorization Shapes the Attributions and Consequences of Choice Difficulty Robot Anthropomorphism in the Workplace and Employees’ Job Insecurity Robotic Relationships Robots Don’t Discriminate: Financial Resources, Age, and Preference of AI in Service Run, Forrest, Run: How Intense Athletic Pursuits Induce Therapeutic Feelings Sacrificing Pleasure For Status. Which Customers Are Attracted by Healthy Luxury Goods? Salience Over Centrality? How Environmental Identity Drives Pro-Environmental Consumption Save More Later? The Roles of Present Bias and Perceived Urgency Save Time For Better Life! The Effect Of Time Saving On Quality Perception Say Cheese or Not? Scalable Content Curation: Learning from Human Effort Securing Non-Touristy Shops-- Claiming Local Collective Identities in Political Consumption Against Inbound Tourists’ Shopping Spree Seeing and Believing: A Performative Perspective on Augmented Reality Seeing Through Your Eyes: The Influence of Interface on Advertisement Processing Self-Other Differences in the Perceived Efficacy of Self-Enhancement Products Semantic Congruity of Price and Name: The Effect of Precise or Round Numbers and Sound Symbolism Sensory Attributes in Brand Extensions: The Role of Attribute Centrality in Evaluations of Fit Sequential Sensory Cues in Retailing and Food Packaging: Managerial and Ethical Implications Serif For the Conservatives: The Effects of Typeface on The Persuasiveness of Political Campaign Setbacks as Self-Control Replenishment in Consumer Goal Pursuit Share My Failure, Not My Success: How People Make Ubiquity Judgments Based On Past Events Share My Failure, Not My Success: How People Make Ubiquity Judgments Based on Past Events Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers Shining a Light on Maladaptive Consumption: The Journey so Far and the Roads Less Traveled Shopping Carts Affect Purchasing by Activating Arm Muscles Shopping in the Dark – Barriers to Determining the Price of American Healthcare Should Advisors Provide Confidence Intervals Around Their Estimates? Show Me the Stars: The Persuasive Impact of Dispersion Across Online Ratings Show me Your Recipe And I Will Show You Mine! Chefs Secrets to Engage Their Followers on Instagram Signs of Sustainable Challenges in Intimate Habits Signs Telling Me to Do What Others Do: The Effect of Exposure to Public Rules on Conformity Simple Beliefs about Fairness Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition Sinnfluencers and A Collective Moral Identity Slanguage & Cultural Value: It’s Lit to Say It - How Mainstream Slang Affect Online WOM Small-Talking Brands: Exploring Phatic Brand Communication on Social Media Smart Homes From a Consumers' Perspective Social and Spatiotemporal Track to Reduce Food Waste Social Atmospheres: Priming, Aligning and Defining Shared Experiences of Place Social Class and Risk Taking: The Effects of Perceived Benefits and Decision Domain Social Dynamics in Consumer Communications: How Hierarchy Shapes Language Social Exclusion Causes People to Share Blatantly False Stories in the Service of Affiliation Social Influence and Personalization in Behavioral Retargeting Advertising Social Influences on the Process of Remaining a Vegetarian Social Media Amplifies Gift-givers’ Conspicuous Consumption Motivation Social Media as an Empowering Tool For Mothers: Evidence From India and the United States Social Media Magnetism and Marketplace Pilgrimage Social Media Users are Penalized for Lacking Self-Control Socioeconomic Status and Consumer Choice: The Role of Cultural Capital Sociomaterial Performativity of the Surveillant Assemblage on Healthcare Platforms Soul Inside the Machine: Product Morphology Influences Consumer Valuation Sound of Products’ Soundness: The Effect of Product Operation Sound on Judgment of Product Quality Sounding Warm: The Role of Audio Pitch on Service Perception Sounds Healthy: Modelling Healthy Food Choices Through Music-Evoked Eye-movements in Consumers From Denmark and China-Tracking Study in Danish and Chinese Consumers Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation Spending Gained Time Spending Reflects Not Only Who We Are But Also Who We Are Around: The Joint Effects of Individual and Geographic Personality on Spending Stakeholder Involvement in Value Co-destruction: A Case of Promoting Condoms in India Stanislavskij's Reflexive Videography to Explore the Representational World of the Researcher Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption in Alternative Domains Stigmatized Creatives: The Advertisers' Perspective Stop It! Consumer Resilience as a Buffer Against Psychological Conflicts in the Digital Age Strategic Product Displays on Social Media Through Proactive Nostalgia Stress, Addiction, and Artificial Intelligence Stressed or Self-Importance? Intentions vs Perceptions When Communicating Busyness Striving For Social Media Reduces the Ability to Filter Out Visual Distractors Strong As An Ox: Usage Of Storytelling By Vegan Athletes To Reduce Consumers’ Meat-Health Associations Structural Dependencies in Computational Models of Cognition in Consumer Research Subjective Age and the Greater Good Support or Oppose? The Effects of Political Attitude Framing on Sharing Behavior Sustainability as the Guilt-Relief Pill For Luxury Purchases Sustainup Swear by My Family: Explore Consumer Attitudes Toward Brands Named After People 'Sweet, Tasty Evil' Or 'Healthy Bliss'? Lay Theories On Food Products For Children Syllabic Fluency Symmetric Dominance Table to Farm: Persuasive Messaging Influences Consumers’ Willingness to Compost Testing the Role of Motivation and Procrastination in Colorectal Cancer Screening Thanks for Nothing: When Giving a Gift is Worse than Giving Nothing at All That's Where I'm From! How Identity-Links Increase Preference For Locally Produced Goods The (Mis)Perception of Altruistic Individuals: An Inference of Intertemporal Preferences The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choices The “Common Good” Phenomenon in Country of Origin Effects The “Next” Effect The “Why” of Spending Matters: The Role of Extrinsic and Intrinsic Goals on Consumer Spending Choices and Hedonic Value Estimations The Aestheticization of Past-Themed Consumption The Appeal of Copycats When the Horizon is Wide: How Broad Versus Narrow Mindset Influences Evaluation of Product Imitations The Attraction Effect in Product Size Judgments The Awed Holistic Thinker: The Effect of Awe Experience on Individuals’ Thinking Styles The Bell Curve is Counterintuitive The Blockchain Brand The Burden of Gifts: How Givers Mispredict Negative Reactions of Receivers The Case-Gender Congruity Effect: Consumer Choices For Upper Versus Lowercase Brand Names The Changing Face of America: When Majority Group Consumers Prefer vs. Are Threatened By Ethnic Diversity in Advertising The Choice Removal Effect The Closeness Buffering Effect: How Closeness Weakens Negative WOM Impacts The Closer, The Worst: The Impact Of Social Distance TO A Dissociative Group And Consumer Choices The Contemplative Consumer Identity: Bridging Spirituality and the Marketplace The Contingent Impact of Context on Choice versus Valuation The Cost of Opposition: Preferring to Punish our Own Rather than Help our Opponent The Costs of Autonomy: Decisional Autonomy Undermines Advisees’ Judgments of Experts The Counterintuitive Effect of Scarcity on Food Waste The Dark Side of Precision: Numerical Information and Consumers’ Unhealthy Choices The Darkside of Online Social Networks: Measuring the Negative Effects of Social Influence in Online Social Networks The Devil You Know: The Problem of Equilibrium Goals The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands The Disposal Consideration Effect: How Thoughts Of Disposal Influence Product Acquisition The Disproportional Effects of Negative Information on Female Brands The Disruptive ‘Other’? Exploring Human-Animal Relations in Tourism The Effect of AI on Selective Belief Updating The Effect of Ambient Odors on Categorization and Semantically-Congruent Product Choices The Effect of Assortment Categorization and Construal Level on Consumer Satisfaction The Effect of Causal Explanations on Judgments of Medical Symptoms The Effect of Cuteness on New Product Adoption: Moderating Role of Thinking Style The Effect of Google-Induced Confidence on Consumption Experiences The Effect of Gratitude Expression on Word-of-Mouth Intentions The Effect of Handwritten Typefaces on Consumer Evaluation The Effect of Identical or Distinct Service Failure Recovery on Customer Satisfaction The Effect of Image Content and Text Similarity on Brand Narratives Sharing The Effect of Implicit Bias on Marketing Practitioners' Decisions For Minority Consumers The Effect of Mere Physical Distance on Wishful Thinking: How Proximity and Valence Interactively Affect Probability Judgment The Effect of Nostalgia on the Ideal Self and Moral Identity The Effect of Perspectives in Food Pictures on Unhealthy Food Choices The Effect of Product Evaluations on Consumer Recycling Behavior The Effect of Product Reviews on Post-Purchase Usage: The Role of Consumer Incompetence Image Concerns The Effect of Resource Scarcity on Advice-taking The Effect of Social Identity Conflict on Consumers’ Planning Time Horizons The Effect of Tragic Artist Biography on Consumer Evaluation of Artworks The Effect of Transparent Packaging on Psychological Ownership and Preference The Effect of Unpacking on Consumers’ Sensory Experience: A Goal-gradient Account The Effect of Warmth and Competence Perceptions on Algorithm Preferences The Effectiveness Of Online Recommendations For Private Labels Versus National Brands The Effects of Harmonics on the Tactile Perceptions of Products The Effects of Majority/Minority Source Status and Argument Quality of Online Reviews on Product Perceptions: The Moderating Role of Product Type The Effects of Mindfulness on Healthy Food Choice in Childhood Socioeconomic Groups The Effects of Similarities- vs Differences-focus on Fake News Processing The Effects of Virtual Compared to Real Eating Companions on Unhealthy Food Intake. The Egalitarian Value of Counterfeit Goods: How Perceptions of Inequality Illuminate the Hidden Egalitarian Value of Counterfeit Goods The Endowment Effect: Unique Predictions From a Cognitive Elaboration Account The Environmental Consequences of People's Moods: Positive Moods and Disposal Behavior The Experiential Brain of Smartphone Users: How Smartphone Use Reshape Thinking Style The Exquisite Exotic: Revalorization of Culinary Ingredients and Traditional Food Practices in the Global Marketplace The Extraordinary Experience of Death and Rebirth in a Thai Temple Ritual The Friday Payday Effect: The Impact of Intraweek Payday Timing on Deserving Justifications and Discretionary Spending The Future is Fleeting: How Ephemeral Brand Messages Impact Viewing Behavior The Half-Robin Hood Effect: How Corporate Political Activism Leads Consumers to Cheat Corporations The Height Premium: When Shorter Men Pay More The Hidden Cost of Conspicuous Consumption For Job Applicants The Human Black Box: Illusionary Understanding Drives Preference for Human over Algorithmic Decision-Making The I Told You So Effect The Identity Construction Of The Inbetweener, Through Food Consumption: “You Are What You Eat” The Illegal = Effective Heuristic The Impact of Comparative Product Quality Information in a Multi-Product Context The Impact of Corporate Environmental Transgressions on Consumer Negative Reactions: The Role of Political Ideology The Impact of Dynamic Advertising With Zoom Lens on Consumers' Comparative Decision-Making Preferences The Impact of Financial Perception on Agent Preference of Intelligent Assistant The Impact of Gratitude on Consumer Maximization Tendency in Decision-Making The Impact of Historic Price Information on Purchase Deferral The Impact of Humans and Robots on Consumer Behavioral Intentions in Medical Contexts The Impact of Indulgent Consumption Images on In-Store Decision Making The Impact of Logo Typeface Obliqueness on Product Efficacy Perception The Impact of Natural Versus Attained Beauty on Service Evaluations The Impact of Payment Frequency on Subjective Wealth Perceptions and Discretionary Spending The Impact of Political Ideology on Self-Control The Impact of Social Crowding on Consumers’ Sensitivity to Price Magnitude The Impact of Social Crowding on Cross Sensory Products——Based on the Brand Alliance Perspective The Inescapable Quest of Happiness: Exploring How the Ideology of Happiness Shapes Contemporary Consumer Society The Influence of Budgets on Consumer Spending The Influence of Fake News on Consumer Spending in Response to COVID-19 The Influence of Public Discourse on Charitable Giving The Influence of Store Spaciousness on Salience of Product Quality Versus Price During Product Evaluations The Influence of the Short-term Installment Payment Method on Consumer Purchase Decisions The Injustice of Envy The Interactive Effects of Identity Salience and Accountability on Product Judgment The Interplay Between Reminders of Resource Scarcity and Quantity-Quality Trade-offs The Interplay of Religious Discrimination/Segregation With Consumption and Production Activities The Interplay of Variety and Processing Strategy on Calorie Estimates The Limits of Collective Intelligence: Group Dynamics of Binary Choice and Belief Formation The Logged-In Shopper: How Consumer Authentication Influences Purchase Behavior The Looking-Glass Self: Low Self-Concept Clarity Increases Appearance Management The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms The Meaning and Transformation of Taste Vocabulary The Meme Economy: How Internet Memes Impact Consumption The Moderating Effect of Regulatory Focus on Consumer Preferences For Price Discounts and Bonus Packs The Moral Deviant: Norm Violators Are Expected to Communicate Concretely The Moral Foundations of the Guns' Proselytism in Brazil The More, the Worse – When the Communication of High Majority Sizes Decreases the Impact of Descriptive Normative Information on Consumers’ Willingness to Donate The Motivating Power of Streaks: Incentivizing Streaks Increases Engagement in Effortful Tasks The Negative and Positive Consequences of Placing Products Next to Promoted Products The Neglect of Positive Aspects in Novel Food Products The Neglected Victim Effect The Numbness of Expertise: Emotional Trajectories in the Development of Expertise The Numerical Precision Effect: How Precision of Attribute Information Affects Adoption of New-Technology Products The Objectivity Illusion of Ranking Procedures: How and Why Ranking Alleviates Decision Difficulty The Paradox of Social Interaction in the Sharing Economy The Perfection Premium The Power of Brand Selfies in Consumer-Generated Brand Images The Process of Enacting Consumer Utopias: An Ethnography of Digital Nomadism The Pros and Cons of Multitagging in Online Retailing The Pursuit of Pragmatic Truth at the Cost of Literal Truth The Relationship Between Self-Construal and Neural Processes Associated With Conforming to Consumer-to-Consumer Recommendations The Review-Writing Effect: Writing a Review Amplifies Evaluations and Connections More Than Rating Does The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Product Engagement The Role of Consumer Self-identities and Individual Tendencies in Food Waste The Role of Consumption Activities Within Symbolic Spaces in Shaping the Identities of People Living in Poverty The Role of Fluency in Identity-Linked Marketing The Role of Multiple Self-Identities in Behaviours Across the Consumption-cycle in Food and Apparel The Role of Social Media-Induced FOMO in Strengthening Brand Communities The Role of Visual Perspective in Influencing Donation Giving The Role of Vocal Tone in Online Persuasion: A Crowdfunding Enquiry The Sharing Economy Shapes and Is Shaped by Consumers: The Mediating Role of Consumer Reflexivity in Sharing The Silver Lining of Sadness: How Sadness Promotes Subjective Well-being The Social Power of Narcissists in Mass Customization The Socio- and Material-Temporal Routines of Mothering: Why and How Physical Activity Often Fails to Fit The Statistical Self-Fulfilling Selection Fallacy: When Markets Inadvertently Reinforce False Beliefs The Status Implications of Age Perception and Conspicuous Consumption The Theatre of Experience: Brand-Consumer Dynamics in Multimedium Environments The Three-component Multidimensional Model of Self-image Congruence The Time-Dependent Effects on Bragging The Trouble With Trust: When Certification is Not Enough to Turn Trust Into Willingness to Share Data The Truth is in the Tweet: Exploring the Impact of the Linguistic Authenticity of Politician’s Tweets on Their Personal Brands The Unit-Size Effect Revised: A Win-Win Solution For Reducing Both Waist and Waste The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty? The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty? The Value of Personal Information - Consumers’ Valuations And Preferences For Personal Data And Privacy The Visual Impaired Tourist: Facilitators and Inhibitors in Choosing Tourist Destinations The Vulnerable Refugee Mother: Consumption Responses to Identity Threats Theorizing Relational Work in the Collaborative Economy: An Application to Peer-To-Peer Renting Thingification: Interrupting Subject and Object This Robot Doesn’t Judge Me – Service Robots and the Choice of Embarrassing Products This Way Up: The Effectiveness of Mobile Vertical Video Marketing Threat Appeals to Whom For What? Effects of Threat Appeal to Persuade Quitting a Dangerous Behavior Versus Adopting a Preemptive Behavior Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans Time in the Past Is Real and Honest: The Role of Nostalgia in Enhancing Authenticity Time Machine to the Future - The Potentials and Risks of Using Virtual Reality to Stimulate Saving Behavior Time of Day and Construal Level Interact to Influence Engagement With Information Time to be Happy: Autonomous Products Increase Consumer Happiness by Reducing Time Stress Time to be Happy: Autonomous Products Increase Consumer Happiness by Reducing Time Stress Time, Endowment Effect, and Happiness To Cleanse or to Enjoy? The Effect of Affectively Tagged Windfall Time on Consumption Choice To Delete or to Keep: Effects of Data Request Frames on Consumers’ Willingness to Share Their Personal Information To Err Is Human, to Correct Is Algorithmic To Give or Not to Give: The Roles of Narcissistic Grandiosity and Vulnerability in Gift-Giving To Look Good or to Be Good? Holding (but Hiding) Viceful Motivations for Health Goals To Touch or Not To Touch? The Effect of Product Touch on Consumers’ Product Attribute Processing and Preference Too Big To Care: Uncovering the Ugly Truth of Brand Relationships in the Video Game Industry Too Much of a Good Thing? How Misaligned Signals of Popularity Diminish Product Appeal Top or flop: Quantifying the value of fMRI data in the prediction of success of new products Towards a Better Understanding of Consumer Online Browsing (COB) Transparent Green Practices Boost Perceptions of Price Fairness Travelling Thoughts: The Downstream Effect of Prospective Experiential Materials on the Purchase Intentions of Experiences Truth Or Dare: Do People Behave Differently In Social Risk Vs. Financial Risk? The Inherent Difference Between Financial And Social Risk Twelve of One or a Dozen of the Other: How Numerical Expressions Influence Preferences Unable to Rebound: The Downside of Being a Nonprofit That Errs Unanticipated Practice Disruption: Experiencing Purgatory Uncommon Beauty: Physically Disabled Models Positively Affect Consumers’ Attitudes and Choices Undermining Your Case Can Enhance Your Impact: A Framework for Understanding the Positive Effects of Acts of Receptiveness in Persuasion Understanding and Reducing the Spread of Misinformation Online Understanding Consumer Activism in Digital Environments Understanding Identity Transformation Through Cultural Product Consumption Understanding Obese Patients’ Engagement by Their Empowerment Level: the Case of Bariatric Surgery Understanding Overconsumption – Symbolic and Spatial Transgressions in Public Places Understanding Recovery From Compulsive Consumption With Practice Theory Understanding the Drivers of Household Budgeting: How Consumers Budget Understanding the Power of the Temporal Retention of e-Commerce Websites Thanks to the Stated Preferences Approach – a First Step Uninformed But Unaware: How the Number of Likes Triggers a Knowledge Illusion on Social Media Unintentional Inception: Why Unintentionality Increases Quality Perceptions of Artistic Products Unveiling the Color Matching Effect in Product Displays Upskilling Communication and Self-Production: How to Communicate the Value of Cocreated Innovation? Urban Art and Brands: Analyzing From Different Perspectives Using Consumer Neuroscience to Explain Product Choice From Experience Using Natural Language Processing to Investigate the Role of Syntactic Structure in Persuasive Communication Using neural data to improve forecasts of market-level behavior Utilizing Matte Packaging to Communicate Social Warmth Value Creation and Destruction in Consumption Practices Value Pricing and Distributive Concerns Verba Volant Scripta Manent: Communication Modality Affects Privacy Expectations Virtual Touch Facilitates Psychological Ownership of Products in Virtual Reality Visual Simplicity Signals Constructive Brand Authenticity Vocal Similarity, Trust and Persuasion in Human-AI Agent Interactions Volatile Bodies in the Digital Age. Consumer Vulnerability and Resistance in Online Bodily Experiences of Pregnancy. Waiting For A Download: The Effects of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience Warmth Versus Competence Positioning: Impacts of Human-Like Body Shapes of Anthropomorphized Products on Consumers Was the Past Heavier? The Impact of Product Temporal Orientation on Perceived Heaviness and Product Purchase We Are What We Watch: Movies Contents Predicts The Personality Of Their Social Media Fans We Can Look Like Our Brands: The Manifestation of Adopted Brands in Facial Appearance Web Wizard or Internet Addict? How to Help Consumers Assess Risk What a Cute Lemon! The Effect of Whimsical Cuteness on Willingness-To-Pay For Imperfect Produce What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? What do You Mean by Love? Understanding Brand Love Experiences What I Like Is What I Remember: Memory Modulation in Preferential Choice What is Street Cred? An Exploration of Street Credibility in the Marketplace What is Transmedia Narrative Experience For Consumers of Arts and Heritage? What Makes a Product Cute: Infantile Attributes Influence Perceived Cuteness of Products What Makes an Advertisement Offensive? The Interplay of Prescriptive and Descriptive Norms What Makes Consumer-Brand Relationships Bad? Enlightening Relational Negativity What makes people cool? What Makes Services Luxurious? Insights From a Qualitative Study What to Buy When the American Dream Fails? Understanding the Taste of Downwardly Mobile Consumers What You Do Or What You Don’t: The Impact of Framing on Goal Level Setting What’s Love Got to Do with It that Technology can’t Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble When and Why an Entertaining Story Triggers Brand Buzz When And Why Are Consumers Reluctant To Seek For Help When They Encounter Difficulties In Using The Products? The Role Of Consumption Type When And Why Choices For Others Diverge From Consumers’ Own Salient Goals When and Why Metaphors Affect Consumer–Brand Relationships When and Why Physical Strength Increases Persuadability When Benefactors Backfire: Examining The Interactive Effects Of Just World Beliefs And A Benefactor Versus Beneficiary Focus When Brands Speak: The Effects of Personified Content on Word of Mouth When Curiosity Helps to Make Sense of It: How Ad-Evoked Curiosity Affects the Evaluation of Low-Fit Brand Extensions When Do People Pay It Forward: The Positive Effect of Disclosing Help Provider’s Name on Generalized Reciprocity When Do Wage Disparities Indicate Discrimination? Fairness Perceptions Depend on Group Membership When Do You Want This? How Delivery-scheduling Impacts Motivation Among Online Shoppers When Does Actual Versus Ideal Self-Congruence Matter? Moderating Effects of Construal-Level on Brand Attitudes When Does Diversity Help or Backfire? Impact of Cultural Diversity on Brand Perception When I Share, I Feel Unique: Sharing one’s Customization Experience Increases Feelings of Pride When Indulgent Choice Can Promote the Next Indulgent Choice When Is a Good Thing a New Thing? How Upcycling Product Display Affects Consumer Novelty Perception and Advertising Evaluation When Limits Backfire: The Ironic Effect of Setting Limits on Entertainment Consumption When More Is Less: How Rejecting (vs. Selecting) Food Ingredients Leads to Lower Estimates of Calories When Products are People: The Impact of Anthropomorphism on Recycling When Pro-social and Market Logics Collide: the Sensemaking Journeys of Egg Donors in the American Infertility Field When Recycling Seems Risky: Are Consumers Afraid to Recycle Sensitive Information? When Saying Less Tells More: The Impact of Socio-economic Status on Justifying Luxury Consumption When Social Media Word-of-mouth Catches Envious Eyes: How Feelings of Being Envied Influence Self-brand Connection When Sustainability Is Not a Liability: How Going Green Can Benefit Perceived Product Performance When Technology Environment is More Indulging: Impact of Accessibility to Technology-Equipped Environment on Self-Control Behaviors When Technology Fails: Rage Against the Machine or Self-Control? Investigating Customer’s Negative Emotions and Coping Strategies in AI-Service Failure Scenarios When the Light Bulb Goes Off, Goal Progress Increases When Wanting Closure Reduces Patients’ Patience Where Consumer Behavior Meets Language: Applying Linguistic Methods to Consumer Research Where Does My Time Go?! The Trap of Segregated Resources Which Autonomous Vehicle (AV) Will be More Pro-Social? The One You Own or Rent. Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts? Why are autonomous brands cool? The role of value authenticity and brand biography Why Are Reviews of Experiential Purchases Less Credible? Why Consumers Disproportionately Invest to Improve Outcomes That Are Already Favorable Why Do Consumers Put Their Bodies at Risk? A Reflexive Modernist Analysis of CrossFit’s Marketplace Culture Why People Are Crazy For Chewing? An Exploratory Study of the Effect of Chewing on Mental Construal Why Should I Improve Myself? Perceived Economic Mobility and Consumer’s Interest in Self-Improvement Products Will Highlighting Low Stock Level Speed Up or Impede Consumers’ Purchase Intention? An Exploratory Study Wilt Thou Forgive That Sin? – The Influence of Brand Heritage on Consumer Reactions to Brand Transgressions Wine Attributes For Purchase Satisfaction: an Exploration of Gender Difference Winter Texans' Motivations to Temporarily Relocate: Exploring Costs of Living Wisdom Examined via a Qualitative Investigation of the Bathing Rituals of Aging Moroccan Women and their Granddaughters With God on My Side, I Have No Fear of Ultra-processed Foods and Lack of Exercise Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography Wordify: A Tool for Discovering Consumer Vocabularies World of Origin: the Secret Ingredient of Monastic Marketing Would a Mature Person Share Their Attitudes? Cultural Differences in Attitude Expression Written in the Sand: Tracing Practice Diffusion Across Time and Space You Are More Patient When You Experienced More: The Impact of Memory Markers on Consumers’ Decisions in the Future You Are Who You Follow: The Impact Of Fitness Influencers On Food Consumption And Identity You Betrayed Me: The Dark Side of Reciprocal Reviewing You Didn’t Take My (Uncertain) Advice? Examining the Effects of Confidence and Recommendation Outcomes on Recommender Preferences You Don’t Need To Be Me To Win My Heart: The Impact of Cognitive Appeals on Empathy In Pro-Social Behaviors You Get What You Ask For: How the Question Asked Shapes Person Perception and Discussion of Controversial Topics You Should Try It With This: Recommending Compatible Items Increases Perceptions of Expertise and Persuasiveness You’re One in a Million: Strict Uniqueness of Mass-Customized Products Your Need Doesn’t Appeal to Me: How Social Class Shapes Charitable Giving Across Causes
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