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Proceedings Volume NA-47
Ending Temporal Landmark Decreases Preferences For Brand Conspicuousness Binge Interrupted: Psychological Momentum Facilitates Binge Watching by Distorting Time Perceptions (Il)Legitimate in the Homeland? Repatriate Migrants’ Consumption in a Complex Institutional Environment (No) Privacy Please: Power Distance Beliefs and Response to Privacy Breaches (Trans)Women Are Wonderful? “MAGA” Hats and “HOPE” Shirts: Small Donors Purchase Activism in Competitive Political Races “On Eating Ugly”: How Political Ideology Shapes Preferences for Inferior Products 10A Marketer-Driven Social Movements and Wicked Problems of Consumption 10B Parents’ Debts, Children’s Obligation? The Effect of Similarity on Consumers’ Boycott of Parent and Subsidiary Corporation 10C The Impact of Corporate Unethical Actions on Consumer Responses: The Role of Righteous Anger, Attitudes, and Political Ideology 10D It’s a Half-Robin Hood Thing: How Political Activism by Corporations Drives Consumers to Cheat 10E Does Imagining Seeing Bad Make You Not do Good? The Effect of Identity-Based and Product Factors on Consumer Response to Cause Marketing Offers 10G The Impact of Corporate Environmental Transgressions on Consumer Support For Non-profits: The Role of Political Ideology and Social Disgust 10H Consumer Resistance: Anarchy, Anti-Capitalism and the ‘War Machine’ 10I The Cult of the Mad Genius: Understanding Consumer Preferences For the Art of Immoral Artists 10J Raising Kids the Right Way? The Interplay of Taste and Morality in Parents’ Identity Projects For their Children 10K The Role of Firm’s Commitment to the Environment in Green Advertising For the Sustainable Markets 11A Location, Location...Mailing Location? Postal Address is a Signal and Affects Consumers 11B Where to Place Green Products? Using “Up-Powerful” Metaphor to Promote Perceived Green Product Effectiveness 11C The Curse of Similarity: How Similarity Can Help or Hurt Persuasiveness 11D The Comfortable Cohabitation of Awareness and Automaticity 11E Back to Basics: Increasing Assortment Size Leads to Selection of Prototypical Choice Options 11F The Roles of Power Display and Transgression Relevance on Responses to Brand Failures 11G A World of Distrust: How Exposure to Fake News Affects Consumer Product Perceptions 11H The Difference of Consumer Responses According to Nostalgia Type 11I The Impact of Power Distance Belief on Consumer Response to Negative Publicity 11J Unappealing Durability: The Effects of Mortality Salience on Consumers’ Preference Regarding Durable Products 11K A Poor Man is a Suspicious Man? Effects of Scarcity on Products with Handwritten Typefaces 11L Does Rejection Make You Feel Better? The Influential Role of Choice Type in Post-Purchase Regret 11M Rudy the Rutabaga: How Anthropomorphic Naming Increases Purchase Intentions For Irregular Produce 11N Partner or Servant? How to Build Relationship With Feature-Rich Product and Feature-Poor Product 11O Approach Aversion in Marketing Contexts 11P A Picture is Not Worth a Thousand Words and More is Not Always Better: Numeral Communication Through Texts, Pictures and Their Combination 12A Does Social Media Deform the Formation of Interpersonal Trust? 12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews? 12C The Influence of Consumers’ Political Ideologies on Online Review Persuasiveness 12D Differential Willingness to Share Consumption Information in Self-Threatening Social Comparison 12E The Journey Towards 100k Followers: Psychosocial Elements That Connect Digital Influencers 12F Change How You Look at Things, and the Things You Look at Change: How Visual Perspective Affects Consumption Experience 12G The Affective Advantage in Social Network Search 12H Who is Watching Me? Consequences of Reciprocal Reviewing to the Firm 12I Consumer Reactions to Brand Deletion: The Role of Psychological Reactance in Social Media Activism 12J Effect of Online WOM (Word of Mouth) on Product Sales: Focusing on Channel Characteristics 12K Finding Wisdom in the Consumer Crowd – Exploring Online Comments Via Content Analysis and Automated Classification Using Deep Neural Networks For Semantic Similarity 12L Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption 12M Friendship Matter: How Inter-Senders Friendship Shapes Influences Information Receivers’ Information Consumption 12N A Meta-Analysis of the Impact of Social Tie Strength Word-of-Mouth Communications on Information Exchange and Purchasing Related 'Outcomes' 12O I’m Proud But I’m Not Playing: When Social Media Cues Undermine Charitable Giving 12P Fear and Mourning in Identity Transformation: The Negotiation of Consumption and Disposal Using Social-Media 13A Binge Watchers, Media Marathoners, and the Consumption of Multi-Episode Media Content 13B Trolling For Trolls: Exploring the Effect of Internet Trolls on Subscription Rates of Live-Streamed Video Games 13C When Collecting Personal Data From Consumers Backfires 13D In a Serious Relationship With My Streaming: The Case Study of the Humanized Netflix Interaction on Facebook 13E Ownership Feelings Towards Hedonic Digital Services? Investigating Psychological Ownership in Video Streaming Consumption 13F Are Interdisciplinary Ideas Always Good? Field Insights on New Information Consumption 13G The Mechanisms Underlying the Effect of Expected Effort on Willingness to Cocreate 13H Judgments of New Product Creativity: The Role of the Firm’s Past Failures and Successes 13I Domestic Employees Online: Exploring Technology Adoption, Motivations, and Symbolic Meanings 13J What’s Next? The Role of Contemporary Technology in Shaping Consumers’ Product Discovery 13K Feeling at Ease in Adoption of Learning Technologies: Drivers and Mediator 13L Alexa, can I call you Mum? – A Developmental Perspective on Consumer Trust in Smart Home Technologies 13M Materialistic Enough to Matter: The Effect of Materialism on the Reception of Innovative Products 14A Robot or Human? The Effect of Robot-Versus-Human Caused Service Failure on Company Evaluation 14B Part Human, Part Machine: The Perceptions of Co-Created Products 14C To Err is Human: Tolerate Humans Instead of Machines in Service Failure 14D OK Google, I’ll Take it From Here: The Influence of Artificial Intelligence on Consumer Information Search 14E Brave new world: Foreseeing the consumer choices by using deep neural networks 14F Alexa or Alex? The Gender of Artificial Intelligence Matters as Much as the Look 14G Assessing the Added Value of Robotic Solutions For Elderly Individuals With a Loss of Autonomy Through Cocreation 14H Saying is Believing: How Voice Command Stabilizes Consumer Preferences 14I Exploring the Dimensions of Interactive Agent Personality 14J When Humanization Backfires: Consumer Preference For Algorithmic Product Curation 14K Friend or Cognitive Assistant: Consumer Preference in Seeking Recommendation 14L To Err is (Not) Human: Examining Beliefs About Errors Made by Artificial Intelligence 14M Others vs. Fate: An Exploration of the Nature of Loss of Control, Compensatory Consumption, and Consumer Responses to Smart Technology 14N Helpful or Creepy? Consumers’ Perceptions of AI-Enabled Frontline Technologies 14O Are You Siri-ous? The Effect of Humor on the Future of AI Agents in Consumer Service 14P Look vs. Sound of Uncanny Valley: Effects of Visual vs. Audio Humanization on Consumer Adoption of Social Robot 15A The Genealogy of Pantswear: A Longitudinal Expression of Feminine Empowerment 15B Subjective Age and Self-Control 15C Date Night or Diamond? Examining Preferences for Romantic Gifts Across Cultures 15D Self-Presentation in the Mating Market: A Cross-Cultural Analysis of Costly Signaling Behavior 15E An Age Bias in Creativity Judgment 15F Learning From Your Mistakes: Can Elderly Consumers Outperform Younger Consumers in Unfamiliar Product Contexts? 15G Cultural Differences in Trait Inferences of Brand Personality 15H Breaking Away From Inferiority; The Strive For Legitimacy in Post-Colonial Service Encounters 15I I Can Tolerate the Manager, But Not the Receptionist: How Cultural Orientation Affects Consumers’ Reaction to Service Failure 15J The Impact of Aging on Consumers’ Reaction Toward Volume Promotions 15K Pretty in Pink? The Limits to Gender-Differentiated Targeting 16A Effects of Process and Outcome Simulations on Self-Regulation 16B The Effect of Effort, Goal Attainability and Feedback on Engagement in Goal Pursuit 16C The Empty Self: Addressing Dual Self-Discrepancies 16D The More the Merrier? Consumers Expect Greater Success When Pursuing Goals With Others Versus Alone 16E The Influence of Multitasking on Consumer Mindset and Subsequent Choice 16F I Want to Disbelieve: Political Ideology and Misinformation in the Marketplace 16G Choose Me, I Can Make You Safe! The Effect of Self-Protection Motivation on Consumer Preference For Anthropomorphized Products 16H The Downside of Self-Control Success 16I The Protective Self: Consumers Compensate For Low Personal Control by Pursuing Clear and Coherent Self-Views in Consumption 16J How Reward Schedules Impact Consumers’ Behavioral Acquisition and Retention 16K The Interplay of Social Crowding and Self-Construal in Unethical Behavior 16L Constrained Physical Space Constrains Time Availability: The Mediating Role of Competitive Mindset 16M Improve Yourself to Strive For More Space: Social Crowding Increases Preference For Self-Improvement Products 16M Rational Gifts For Communal Recipients, Emotional For Exchange: How Relational Norms Influence Gift Choices 16N Gimme’ a Break! Determining When a Momentary Deactivation Leads to the Most Optimal Goal-Directed Consumption Behavior 16O Measuring Mindful Consumption 16P Belief in Karma Moderates the Effect of Mortality Salience on Indulgent Consumption 17A Discounting Just as Much: Abundance Leads to Myopic Intertemporal Choices 17B Is a Gift on Sale “Heart-Discounted”?: Givers’ Misprediction on the Value of Discounted Gifts 17C Running Risks in Someone Else’s Shoes: A Meta-Analysis on Self-Others Discrepancies in Risky Decisions 17D The Variation of Preference Stability in Decision-Making Across Gain and Loss Domains 17E The Effects of Perceived Economic Mobility on Temporal Focus and Preference for Immediate Rewards 17F Give Me the Bonus Later：Awe Increases Consumer’s Preference for Long-term Benefit in Intertemporal Choice 17G Can’t Wait to Sell? Fear of Missing Out (FOMO) and the Reversal of Endowment Effect (ROE) 17H The Dynamics of Consumers´ Over-Indebtedness 17I The Expectation Gap between Borrowers and Lenders in Informal Microloan Markets 17J Go With The Flow: Framing Gains as Flows vs. Stocks Increases Anticipated Spending 17K When is it a Good Time to Plan for Your Retirement? The Use of Questions to Encourage Financial Planning 17L The Shame of Sharing: Financial Constraints and Liquid Consumption 17M Mental Accounting of Past vs Present Costs 17N Detecting Feelings of Financial Distress from Bank Transactions 17O Predicting Experiential (vs. Monetary) Risk Preferences from Consumers’ Memory: A Behavioral and Neuroimaging Experiment 17P Shopping versus Owning: Moral Judgments of Luxury Consumption in Different Consumption Stages 18A Price Promotion: How the Presentation of Price Drop Affects Purchase Intention 18B Even Numbers Are Evener! Fairness Inferences From Numerical Information 18C Moderators of the Denomination Effect: Role of Hedonic Versus Utilitarian Consumption and Denomination Matching 18D Sweeten Your (Shopping) Day! – How Glucose Affects the Acceptance of Dynamically Priced Products and Goods 18E Have More, Pay More: Distributive Concerns in Price Fairness Perceptions 18F Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats 18G Typing or Clicking: The Effect of Typing a Promotion Code on Online Shopping Satisfaction 18H How the Experience of Heaviness Versus Lightness Can Influence Preference For Combined and Partitioned Prices 18I The Effect of Parity Information of Numbers on Variety Seeking Behavior 18J The Power of Social Comparison in Price Information Processing 18K The Few the Better? Number of Functions and Product Effectiveness 18L The Influence of Reference-Price Ads’ Formats on Consumers’ Price Perceptions and Buying Intentions 19A Does Online Shopping Increase Customer Loyalty? The Role of Uncertainty Avoidance 19B Online Shopping Cart Abandonment: A Consumer Mindset Perspective 19C Seeing Red? Loss of Personal Control Reduces Consumers’ Interest in Sales Promotions in Crowded Retail Spaces 19D Social Density and Attention to Scarcity Cues on e-Commerce Sites: Insights from Eye-tracking 19F Humanlike Underdogs: The Moderating Role of Service Type (SST vs. Face-to-Face) and Brand Status (Underdog vs. Top-Dog) on Brand Attitude 19G The Role of Personal Self-Serving Technologies in Responses to Service Failures 19H It Must be Luck! The Impact of Superstitious Events on Memory 19I Desire and Contemporary City: A Study on Urban Space Consumption Behavior of Millennial Generation 19K Constraints and Facilitators of Sport Event Participation: Exploring a New Cultural Context 19L Through the Sensory Gate to Liminality: WaterFire’s Longevity 19M How Mortality Salience Affects Preference for Hedonic, Functional, and Eudaimonic Experiences 19N Empowered, Therefore I Engage 19O Your Time For Me, My Time For You: Consumers’ Asymmetric Response to Interpersonal Usage of Time 19P The Effect of Busyness on Consumer Preference For Joint Consumption 19Q Wisdom of Visual Metaphors in a Transmodern Marketplace Context 19R How to Make Everyday Life More of an Experience: Employ Rituals 19S Exploring Antecedents and Outcomes of Renting Over Buying (RoB) Preferences For Home Appliances and Furniture Products 1A When Politicized Advertising Campaigns Backfire 1B I Can Find it Myself: Advertisement Disclosure in Persuasion Attempts Cause a Threat to Competence 1C The Reactance Decoy Effect: How Including an Appeal Before the Target Message Increases Persuasion 1D The Drink Might Not Give You Wings, But Its ad Might: Neuroimaging Evidence Examining Advertising Effects on Consumer Cognition 1E Skip My Empathy: Impact of Goal and Emotion on Ad-Skipping Rate and ad Effectiveness 1F Preferences For Ambivalent Products as a Function of “Too Good to be True” Beliefs 1G The Impact of Mortality Salience on Adolescents’ Attitudes Toward Advertisements 1H Make Me Think or Tell Me a Story: The Effect of Category Interest, Need For Cognition, and Transportation Tendency in Social Media Advertising 1I Seeing the Unseen: The Role of Distrust in Considering Missing Information 1J When the Bigger is Not the Better: Backlash Effects of Before-and-After Advertising 1K Any Smile? Any Gender? What Matters in Static Ads to Boost Consumers' Product Evaluation 1L The Impact of ad Depth of Field Matching Product Categories on Product Evaluation 2A Digital Transformation of Marketing Mix: From 4Ps to 4Ss 2B Product Line Extensions Hurts the Brand Owners: Psychological Ownership as a Mediator 2C The Effect of Social Exclusion on Attitudes Toward Ingroup and Outgroup Brands: The Role of Affiliation Motive and Self-Construal 2D Consumers’ Responses to Brand Failure: The Role of Material vs. Experiential Brands 2E Tradition Brand Concepts and Social Media: A Brand Dilution View 2F Corporate Social Responsibility Information Dilutes Brand Positioning 2G When Brands Repost User-Generated Content do Consumers Feel Threatened? 2H Seeing Brands as Humans: Development and Validation of Brand Anthropomorphism Scale 2J Is Your Brand Logo in the Right Size? 2K How Political Elections Impact Brand Equity 2L Rearticulating an Old Brand or Selling Its Past? The Effects and Boundary Conditions of Brand Revitalization and Retrobranding 30 Who Does Evaluate Semantic Incongruent Cues Positively? Examining the Moderating Effect of Autotelic Need For Touch 3A Hungry For Different?: The Effect of Hunger on Uniqueness-Seeking Behavior 3B The Shape of Loneliness: Loneliness and Preference For Angular Versus Circular Logo and Product Shapes 3C Such Great Heights: Visualization of Height Increases Luxury Perceptions in Consumers 3D More Than Meets the Eye: Visual Boundaries and Variety-Seeking Behavior 3E The Color of Life: Effects of Life Meaninglessness on Color Preference 3F The Time Scarcity Effect: Why Less Time Increases Need for High Color Saturated Products? 3G The Impact of Social Crowding on Consumer Preference For High Visual Contrast Products 3H Goals Come in All Shapes and Sizes: Can Goal-Shaped Products Increase Willingness-to-Pay? 3I Revisiting How the Elongation Bias Affects Consumer Perceptions 3J The Bright Side of Darkness – The Effect of Ambient Lighting on Information Search Behavior 3K Soul Inside the Machine: Product Morphology Influences Perception of Immaterial Qualities and Consumer Valuation 3L You Are What You Sound: Signaling Status With Product Sounds 3M Double Down When the Deck is Hot, Fold When It's Cold: Unseen Effects on Risk Perceptions 3N The Effect of Sensory Incongruence on Product Preferences 4A Do You Think Products With Complex Designs Are More Luxurious? The Role of Self Construal Moderates the Effect of Visual Complexity on Luxury Perception 4B Smiley Food Brand Logos: The Impact of Smiley Faces in Food Brand Logos on Food Healthfulness and Price Perception 4C When More is Less and Less is More: Anchoring Perceived Calories Through Visual Complexity 4D The Cost of Looking Natural: Why the No-Makeup Movement Led Consumers to Buy More Beauty Products 4E Vintage Appreciated by Average Consumers: Authenticity, and Symbolism 4F When Displaying Art Can Signal Higher Social Class: The Role of Processing Fluency in Signaling Social Class Through Art 4G Effectiveness of Labels: The Interaction Effect of Labels’ Color Scheme and Individual Differences in 'Lay Rationalism' on Preferences For Green Electricity 4H The Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners 4I Perceptions of Required Care and Caregiving Goals Moderate Sustained Attention to Cuteness 4J Does Green Equal Green? Consumer Responses Towards Different Shades of Green 5A Cute Outside, Sweet Inside: The Effects of Cute Food Packaging on Expectations About and Experience of Sweetness 5C How Color Affects Food Choices: The Impact of Image Color on Consumer Preference of Vice Versus Virtue Foods 5D Why We Cannot Make Nice With Spice: The Link Between Spicy Foods and Aggressive Consumer Behavior 5E Seeing Healthy Food as a Treat Reduces Ambivalence Towards Food and Leads to Healthier Food Choices 5F The Interactive Effect of Variety and Processing Strategy on Calorie Estimates 5G Wise Consumers Use Mobile Apps to Choose Healthy Food Products 5H Mindless Chewing: Effect of Gum Chewing on Consumer’s Food Consumption 5I What’s for Dinner? The Effect of Planning on Consumers’ Happiness With What They Have For Dinner 5J Social Facilitation of Eating: Does Together Mean More? 5K No Diet, no Problem: Social Judgments of Others’ Self-Control Outcomes 5L Nutrient Demand and New Product Introduction: The Case of Greek Yogurt 5M Exploring the Wisdom of Brand Comfort: An Investigation of Comfort Foods and Comfort Brands 5N A Feast For the Eyes: How Augmented Reality Influences Food Craving and Evaluation 5O Nutrition Label Format and Consumer Attention: The Role of Involvement 5P Does Food Packaging Make Us Fat? The Mechanism of the Partitioning Paradox 5Q To Share is Human: How Sharing Labels Diminish Sharing and Encourage Own Consumption 5R The Influence of Information on Consumers’ Intention to Reduce Food Waste in Three European Countries 5S Easy Eating: Reducing Food Waste With Convenience Food 5T Sharing #Foodporn or #Healthyfood? The Effect of Profile Privacy Settings on Consumption Enjoyment 6A Poor But Grateful: An Investigation of Low-Income Consumers Coping With Poverty 6B Healthcare Outcomes Are Influenced by Free Choice: How Variations in Placebo and Nocebo Effects Are Mediated by Trust and Moderated by Price 6C Assessing Health-Being in Community: A Community-Based Participatory Evaluation of the Veggie Rx Program in a Northeastern Community 6D The Effect of Control Deprivation on Consumers’ Adoption of No-Pain, No-Gain Principle 6E A Meta-Analysis of the Antecedents and Consequences of Smartphone Addiction 6F When Your Well-Being is in Your Hands: The Role of Coping For Visually Impaired Consumers 6H Social Exclusion Enhance Self-Improvement Consumption? It Depends on Domain Differences and Implicit Self-Theories 6I The Quantified Self: The Effects of Activity Tracking and Anthropomorphization on Consumer Health Motivation and Behavior 6J Giving up Privacy For a Healthier Way of Living – Understanding Consumers’ Attitude Toward Behavior-Based Health Insurance Products 7A I Will Not Retaliate if You Did Not Know the Risks: Investigating Consumer Responses to Firm Product Failures 7B Witnessing Moral Violations Increases Boundary Preference 7C Consumers’ Perceptions of Sustainability in Domains Varying in Closeness to Self 7D The Social Construction of Mythologies 7E The Professor X Effect – Do People With Disability Achieve Higher? 7F Homeyness and Domesticity in Work-Related Marketplace Experiences 7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to be Less Impactful? 7H Does Being Short Lead to Better Self-Control? 7I When Loneliness Increases Self-Gifting: The Moderation of Attachment Style 7J How Insecure Narcissists Become Cultural Omnivores: Consuming Highbrow Culture For Status Seeking and Lowbrow Culture For Integrity Signaling 7K I Believe, But I Don’t Follow! Religious Deviance: Causes, Consequences, and Coping Mechanisms 7L Parenthood Increases Desire For Conspicuous Luxury Goods 7M SEST: A New Integrative Model to Illustrate How Social Class, Economic System-Justification, and System Threats Jointly Influence Consumer Preferences 7N American Conservatives: Anti-Globalist Global Brand Consumers 7O Identity Contamination in Circular Economy Products 7P Firing Founders That Behave Badly: Effects of Moral Versus Type Authenticity on Brand Evaluations 7Q Of the Known Unknown: Algorithmic Consumer Culture and Reontologized Consumer Subjects 8A The Role of Authentic and Hubristic Pride on Green Product Consumption 8B Abandon Distinctiveness in Good Old Days: The Effect of Nostalgia on Uniqueness Seeking 8C Identity Related Embarrassment: When and Why People Compensate For Others’ Misbehavior 8D Emotions, Not Knowledge, Are Power: The Curios Case of Evidence Insensitive Product Rejection 8E Source Matters: The Effect of Integral Versus Incidental Pride on Consumer Self-Control 8F Does Feeling Ignorant Give us More Control? 8G Surprise, Regulatory Focus, and Their Role in Reversing Loss Aversion 8H The Effect of FOMO on Variety-Seeking Behavior 8I I am so Proud of You! The Effect of Vicarious Pride on Preferences For Self-Improvement Product 8J Avoiding the Crowds or Embracing the Wisdom of Crowds: The Contrasting Effect of Public Versus Private Embarrassment on Conformity 8K Villains Are Lonely Too! How Loneliness Influence Consumers’ Preference For Superhero and Supervillain Products 8L The Effect of Product Conspicuousness and Social Risk on Negative Emotions: The Ethical Dilemma of Consuming Counterfeits 8M The Effect of Loneliness on Material Attachment and Disposition Decisions 8N The Incidental Effect of Hope and Pride on Compliance With Health-Care Warning Messages 8O Feeling Embarrassed, Leave Me Alone: The Impact of Embarrassment on Preference For Facial Prominence 8P Displays of Sadness or Aggression During Positive Emotional Experiences Alter Consumers' Assumptions About Product Experiences and Characteristics 99% Impossible: A Valid, or Falsifiable, Internal Meta-Analysis 9A Charity Donation at Point of Sales - do Good While Shopping! 9B I’m Touched by Your (Disgusting) Words: How Haptic Vocabulary Helps Overcome the Negative Effect of Disgust on Prosocial Behavior 9C Title: Time as Money or Money as Time? Temporal Evaluation of Income Increases Monetary Donations 9D Performing Pro-Sociality in the Face of Paradox: How do Consumers Navigate Normative Ideologies While Participating in Prosocial Projects? 9E Knowing Your Name Makes Me a Better Man: The Positive Effect of Helper Name Disclosure on Help Recipient’s Prosocial Behavior 9F Breadth or Depth? Explore the Favor Budgeting Effect 9G Self-Construal and the Visual Existence of Others’ Charitable Giving 9H The Influence of Crowding Perception on Consumers’ Money Donation Behavior: The Mediation of Self-Expression 9I Revisiting Voluntary Disposition Through Consumer Journeys 9J More Unequal, Less Prosocial: Inequality Undermines Prosocial Behaviors 9K The Effects of Moral Appeal and Social Perception on Effectiveness in Generating Charitable Support 9L To Split or Not to Split? The Impact of the Breadth of Giving on Future Donations A Little Piece of Me: When Mortality Reminders Lead to Possession Donation A Multi-Goal Approach to Food Consumption: How Food Restrictions Affect Social-Relationship Goals A Structural Test of Mental Accounting and Consumer Fungibility From Credit Card Expenditures A Systematic Review of Brand Transgression, Service Failure-Recovery, and Product-Harm Crisis: Integration and Future Directions A Window to the Brand’s Soul: How Models’ Eyes Affect Consumers’ Attitudes A Wishful Thinking Mindset Leads to a Desire For Chaos Achieving Immersion: The Role of Autonomy, Temporal Dissociation, and Reactance An Increase in Interracial Marriage Increases Racial Bias An Under-Shooting Bias in Asymmetric Resource Problems Approval and Accomplice: Towards a Better Understanding of Brands in Subcultures Artificial Intelligence as an Extended Self: Examining the Role of the “Virtual Self” on Willingness to Share Negative Word-of-Mouth Following Service Failures Attachment Theory as the Sage Illuminating the Connection Amid Loneliness and FOMO Attitudes Based on Feelings: Fixed or Fleeting? Augmented Reality Dissected: Decoupling the Visual and Interactive Elements of AR in Encouraging Consumers to Read Food Reviews Augmented Reality Helps Low-Involved Consumers Build Self-Brand Connection Avoiding a Discount to Pay the Full Price: Contingent Promotions Backfire When Redemption is Unlikely Back to the Present: How Direction of Mental Time Travel Affects Thoughts and Behaviors Basic Basic Needs: The (Biased) Belief That Low-Income Consumers Need Less Being and Staying the Only One: Creating Value Through Uniqueness in Mass Customization Belief in the Infallibility of Intuitions Predicts Receptivity to Lifestyle Branding Beliefs About Future Wealth Impact Financial Decisions Believe the Hype: How Resale Monetized Desire Benevolent Surveillance? Enhancing Efficiency and Employee Safety With AI Between Click and Purchase: Predicting Purchase Decisions Using Clickstream Data Beyond Anthropomorphism: Differentiated Inferences About Robot Mind From Appearance Beyond Nudging – Rethinking the Empowerment of Consumer Decision-Making Beyond Sharing My Building: My Neighbors Share My Room! When Collective Psychological Ownership Matters. Beyond Striving: On Maximizing, Choice Disfluency, and Regulatory Fit Beyond Whether to Give: Using Continuous Requests to Increase Donation Rates Bicycle Helmets and Biking Practices: How Shifting Market Contexts and Adjacent Practices Shape Practice Element Misalignment Blaming the Bot: Anthropomorphism Exacerbates Negative Responses From Angry Customers Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence Brand Status and Emotional Expression Brands Are the Right Choice: Political Ideology and Brand Centricity Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Budgeting Time First Increases Multiple Goal Achievement c The Wisdom of Mission Checks and Consumer Perception of Authenticity in Nonprofits Calculators For Women: When Identity Appeals Provoke Backlash Can Downward Counterfactual Thinking Increase Consumers’ Goal Persistence? Can Featuring Social Media Photographs of In-Store Retail Events Cause FOMO? Can Marriage Help the Environment? Sustainable Consumption in Romantic Relationships Changes to Clicks: References to Change Break Through the Clutter and Promote Persuasion Charitable Maximizers: The Impact of the Maximizing Mindset on Charitable Behavior Children Are Price Sensitive Too: Using Price Promotions to Increase Children's Choice of Healthy Food Choosing Targets: How Expectations of Qualitative Change Influence Word of Mouth Christmas Promotions in September – What Happened to Halloween? The Effect of Prospective Event Markers on Attitudes Towards Promotions Chronic Loneliness and Consumer Responses to Interpersonal Haptic Experiences Circular Time is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior Co-Creating Neighborhood Brands Collaborative Market Driving: Conceptualizing Collective Action in Market Orientation Strategies Colonial Advertising, Desubjectification, and Epidermalization of Servitude in India Come Sail Away With(Out) me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing Conceptualizing and Mapping Parent-Child Interactions in the Intra-Family Decision-Making Process Conceptualizing and Measuring Integral Nostalgia Conform or Disconform: The Social Influence of Choice Versus Rejection Decision Framings Consumer Engagement After Moral Transgressions Consumer Minimalism as Identity Curation Process Consumer Responses to Sexual Humor Advertisements Consumers Believe They Will Have More Control Over the Future Than They Did Over the Past Consumers Perceive That Whole-Number Average Ratings Reflect Less Variable Distributions Consumers Place a Lower Value on Private Data When Exchanged For Goods as Opposed to Money Consumers’ Beliefs About the Effects of Trade Context Effects Explained Through the Accumulation of Simple Comparisons Conversational Interfaces as Persuasion Instruments: Implications For Consumer Choice and Brand Perceptions Counter-Democracy and Conflict Market Culture: How the Market Performs Political Polarization in Consumer Culture Counting Time by Moments: The Effect of Photo Engagement on Goals Creditworthiness is in the Eye of the Beholder: How Consumers’ Own Attractiveness Shapes Generosity toward [Un]Attractive Microloan Borrowers Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success Decision Making For Others Involving Risk: A Review and Meta-Analysis Decisions to Reject Lead to Loss-Insensitivity Dehumanization in the IoT: Experiential Consequences of Human Interaction With Digital Voice Assistants Detrimental Trust in Automation: How Conversational Robo Advisors Leverage Trust and Mis-Calibrated Risk Taking Differential Effect of Smart Device Recommendation on Consumption Likelihood of Vice and Virtue Products Digital Platforms and the Intensive Marketization of the Second-Hand Clothing Market Dimensions of Altruism: Do Evaluations of Charitable Behavior Track Prosocial Benefit or Personal Sacrifice? Dirty Motivation: Using Donations to Mitigate Overhead Aversion Disclosure of Covert Marketing Practices: Spill Over Effects on Physician Trust Discounting a Lump-Sum Versus a Payment Stream: More Payments Leads to More Patience Discourses of Disability: Building Physical and Mental Marketplace Resilience Disorder and Downsizing Distant Connection: Differences in Prosocial Behavior Across Computing Devices Distinguish Justifiability From Evaluability in Single Versus Joint Evaluation Distrust Reduces Attitudinal Ambivalence Through Reconciliatory Elaboration Diversity Delusion in Fashion Industry Do Consumers Expect Values to Increase or Decrease Over Time? Do Fighters Wear Prada? Consumer Dominance Orientation and Desire For Luxury Brands Do Firm Cues Impact Product Perceptions?: When Small is Natural Do Humanized Products Create Weak Brands? The Effect of Product Anthropomorphism on Brand Attitude Certainty Do Owners in a Consumer-to-Consumer Market Ever Prefer Renting to Less-Engaged Users? Does Choice Produce an Illusion of Control? Does Curiosity Make Consumers Less Critical? Effects of Ad-Induced Curiosity on Persuasion Knowledge and Counterarguing Does Gender Matter? The Effect of Management Responses on the Distribution of Online Reviews Doing Good in the Luxury Store: Prestigious Store Atmosphere Increases the Purchase of Ethical Products Doing it For the ‘Gram: Sacrificing Enjoyment When Posting Online Drawings as a Method to Assess Beauty Ideals and Stereotypes in Children Drug Repurposing, Illness Severity, and Consumers’ Expectations of Side Effects Duration Sensitivity of Key Moments Earning Consumer Forgiveness Through Service Recovery: Roles of Emotion, Money, and Power Effect of Consumer Anticipation on Post Consumption Evaluation of Pleasant Products Effective Advertising to the LGBTQ Communities: An Exploratory Study Effects of Recipients’ Negative Facial Expressions on Donors’ Preference Between Survival Helping and Developmental Helping Effects of Retail Ambient Color on Purchases of Indulgent Foods: Findings from Field and Lab Studies Effects of Synthetic and Analytic Graphical Front-Of-Pack Labels on The Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Control Trial Eliminating the Paper Trail: Consumers Use Less Trackable Payment Methods For Hard-to-Justify Purchases Emoticon Effects: A Double-Edged Sword in Online Review Helpfulness Engaging Your Audience on Social Media: An Application to Politics Ethical Consumption: Status Inferences and Sexual Cues Examining the Effect of Altruistic Prosocial Behaviors on Subsequent Indulgence Excitement of Rentals Expiration Date Perception and Food Disposal Decision Faces of Fear: Consumer Empowerment Through Active Escapism Fashionably Late: Signaling Sociometric Status Through Conspicuous Consumption of Leisure Time Feeling Bad For the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews Through Empathetic Responding Fifty Shades of Gay: The Effects of Gender and LGBT Imagery on Politically Conservative Viewers Fighting Misinformation on Social Media Using Crowdsourced Judgments of News Source Quality Fighting Planned Obsolescence Practices and Excessive Consumption: The Positive Effect of Pre-Purchase Product Reparability Communication on Consumers’ Attitude Follow ‘Them’, Distance From ‘One of Us’: Group Membership Drives the Effectiveness of Exemplar Overachieving Behavior Food Waste as the Consequence of Competing Motivations, Insufficient Abilities and Lacking Opportunities Form Follows Function: How Relationship Motives Impact Preferences For Utilitarian Consumption From “Wealth-as-Status” to “Value-as-Status:” The Millennial Luxury Consumer Mindset From Privacy Concern to Privacy Mindsets Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure Gender-Class Intersectionality: Identity Projects of Married Women in Urban India Get Away! The Effects of Pest Anthropomorphism on Consumer Willingness to Purchase Healthcare Products Getting Personal in Public? How Consumers Respond to Public Personalized Advertisements Ghost in the Marketing Machine: Consumer Susceptibility to Exploitative Offerings From Humanlike Versus Machinelike Artificial Agents Give and You Shall Receive: The Effect of Prosocial Behavior on Financial Risk-Taking Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation Going My Way? The Effect of Perceived Lighting on Perceptions of Provision and Elimination Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice Good on Paper: How the Medium of Action Influences Self-Control Graded and Context-Dependent Technology Associations: Why Using a Smartphone Can Signal Both More and Less Social Connection Greater Constraints Lead to a Purchase Decision: The Impact of Power Distance Belief on Purchase Deferral Tendency Greater Expectations: Anthropomorphic Products Must Be Warm and Competent...Or Else Harley Blow Dryers and Dove Men Body Wash: The Masculine-American Stereotype and Its Effects on Gendered Marketing Harnessing Dynamic Measures of Conflict to Investigate Decisions Under Risk Healing by Design: Visual Marketing in Hospitals Modulates Attention and Improves the Healthcare Consumer Experience Hello! How May I Helo You? How Written Errors Can Humanize a Communicator Helping Me See the Whole Picture: How Using a Paper Versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment Her Too: Consumers Express Greater Frustration and Aggression With Female Artificial Intelligence Horizontal Touch Interfaces and the Illusion of Discrete Content Hot or Cold? How Ambient Temperature Influences Calorie Consumption How Chatbot Service Agents Can Alleviate the Negative Effect of Unresolved Requests on Consumers’ Trust Toward Companies How Concrete Language Shapes Customer Satisfaction How Consumer Brand Sabotage Affects Observing Consumers: Buffering Versus Amplifying Effects of Consumers’ Prior Self-Brand Connections How Corporate Purpose Affects Employees’ Sustainable Behaviors: The Moderating Role of Autonomy and Culture How do Nutrition Promotions Impact Shoppers’ Sensitivity to Price Promotions? How do You Like That One? Or Which do You Like Better?: Being Asked to Evaluate Options in Isolation or Pairwise and the Probability of Order-Effects-in-Choice How Employees Embody the Brand How Explanations For Recommender Systems Impact Consumer Acceptance How Exposure to Visual Glitches Influences Consumers’ Morality Judgments How Many Followers do You Have? How Social Media Audiences Affect Consumer Memory How Much Choice is Too Much? A Machine Learning Based Meta-Analysis of Choice Overload How Power Distance Belief Changes the Role of Physical Distance in Consumer Evaluations of the Salesperson and Purchase Decisions How Quantitative Goals Are Organized How Religiosity Shapes Coupon Usage How Semantic Framing Influences Consumers’ Responses to Crowdfunding Campaign How Solitude Helps Essence Retention and Increases Demand For a Creator's Product How the Pain of Payment Can Magnify and Mitigate Choice Overload Effects How Thinking About Donation Decreases Sellers’ Subsequent Willingness-to-Accept How Well do Consumer-Brand Relationships Drive Customer Brand Loyalty Across Different Cultures and Institutions Hurts so Good: Status Products That Incur Environmental Costs Are Preferred by Status-Striving Consumers I am the Old and the New: The Place of Aboriginal Art in the Australian Art World, 1973-2018 I Desire a Brand When I See the Standard: How to Communicate Brand Rejection I Keep Thinkin’ About it: Consumers’ Interpretation of Their Spontaneous Thoughts I See, I Sense, I Desire: How Spatial Distance of Indulgent Products Within Advertisements Affects Desire to Eat, Purchase Intention, and Satiation? I Think I Can… Self-Efficacy and Information Disclosure I’m in Love With the Shape of Me! Product Curvature Preferences as a Coping Strategy Identities without Products: Can Choice about Self-Linked Possessions be Attachment-Free? Imagery of Change: Visual Outcomes Elicit Process Simulation and Promote Persuasiveness Imagining is Better Than Seeing: How Perceptual Difficulty Increases Indulgence Impact of Product Supply Level on Choice Switching Improving Civil Discourse: Speaking is a More Civil Form of Discourse Than Writing Improving Consumer Decisions by Reducing Connectedness With the Past Self: Low Past-Self-Continuity Can Attenuate Sunk Cost Bias Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography Inclusion by Division: When Boundaries Turn no Man’s Land Into Some Man’s Land Income Inequality and Consumer Preference For Private Labels Versus National Brands Increasing Donor Retention With Feedback on Donation Use Increasing the Pain of Payment Increases Affiliation and Rapport in Collaborative But Not Competitive Relationships Influence of Hedonic Versus Utilitarian Framing on Donation Behavior Injudicious Disclosure Inspirational Aesthetics: How Beautiful Products Motivate Performance Instagrammably Visual: The Impact of Social Media Logos on Aesthetically-Driven Consumption Irresistible Discount:Physiological Evidence That Deals Are Inherently More Arousing For Interdependents! Is Male the Default Gender? The Distinctive Effects of Anthropomorphizing Products as Male Versus Female Is Matte the New Black? The Impact of Learned Associations on Perceptions of Food Healthfulness Is Product Experience Improved by Ties to Desired Identity? A Case of Functional Pleasure Is Science Good Storytelling? It Can (Cannot) be Mine: How a Person in a Photo Impacts the Viewer's Perception of a New Experiential Product It’s Not as Bad as I Thought it Would be: Health Halos Versus Expectation Disconfirmation Effects on Affective and Cognitive Evaluations of Food Products It’s Not Chance, It’s Me! Serendipity Motivates Psychological Ownership and Word-of-Mouth in Narcissistic Consumers Judging a Book by Its Cover: Salience of Fashion Cues Signals Lower Self-Control Just Remember: The Right Reminder That Leads to Actions Keep It Simple (Sometimes): Consumer Perceptions of Brand Simplicity and Risk Keeping the Joneses From Getting Ahead in the First Place: The Influence of Envy on Gift-Giving Behavior Knowing What You Like Makes Me Like You More: Consumer Attitudes and Social Perceptions Left-Right or Top-Down? The Effect of Horizontal Versus Vertical Scale Orientation on Consumer Judgments Let it go: The Effect of Stress on Anonymous Self-Disclosure Let Us Give Thanks: How Gratitude and Message Framing Can Reduce Food Waste Leveraging Care/Harm Moral Foundation Among Liberals and Conservatives to Reduce the Dissemination of Fake News Liking, Loving, and Buying: Linking Facebook Engagements to Consumer Purchase Frequency Living on the Edge? Political Extremeness and Normalizing Consumption Local Versus Global: The Effect of Identity Salience on Creativity Looking Back on a Journey to Derive Growth: Using Conceptual Metaphor to Shape Perceptions of an Attained Goal Looking up or Down on the Social Ladder: How Socioeconomic Comparison Influences Self and Other Attributions of Prosocial Behavior Love is Patient: People Are More Willing to Wait For Things They Like Low Complexity Drives Similarity Judgments Within Bundles of Products Made in God’s Image: How God Salience Affects the Desire For Self-Improvement Products Make My Brand Great Again: Exploring the Wisdom of Political Brand Personality Makeup Who You Are: Self-Expression Enhances the Authenticity of Beauty Work Making Connections: The Influence of Event Sequence on the Evaluation of Extraordinary Experiences Making Sense of Healthcare Experiences. An Application of Story-Based Medicine Man versus AI: Resisting Technology in Symbolic Consumption Managing For Me, Myself, and AI: Why Mythology Hurts AI Investments Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews Market Aestheticization: How Markets Grow Through Value Chain Complexification Marketization of Care: How Consumers Navigate the Commoditized Eldercare Services Market Marketplace Mythologies: Senses as Instruments of Powers and Resistances Mind the Gap: Advice Givers and Receivers in Well-Being Communication Minds vs. Machines: Investigating the Role of Anthropomorphism on Knowledge Misattributions in Voice-Activated Consumer Search Minimum Payments Alter Debt Repayment Strategies Across Multiple Credit Cards Mistaking Minds and Machines: How Speech Affects Dehumanization and Anthropomorphism Mobile Dating Apps and the Intensive Marketization of Dating: Gamification as a Marketizing Apparatus Modelling Memory-Based Decision Making Moderating the Progress Bias: The Role of Goal Orientation Moderators and Extensions of the Interpersonal Sunk-Cost Effect Moderators of Loss-Chasing: How Skewness, Information, and Framing Shape the Dynamics of Risk-Taking More of the Same: Higher Pain of Payment Decreases Variety Seeking More Than One Way to Break an Egg: How Creativity Leads to More Enjoyment of Repeated Consumption Activities Motivated Happiness in Luxury Consumption Motivated Knowledge Acquisition: The Influence of Implicit-Theories on Consumer Preference for Experiential Breadth and Depth Motivational Theory of Gendered Consumption Moved by Scary Stories: How Fear Drives Narrative Transportation Multitasking in Online Studies My Vegan Journey: How My New Morality Shaped My Relationship With My Family, Friends and the Market My Voice Also Counts: Financial Scarcity Shapes Attitude Extremity Through a Heightened Need to be Heard Naming Multigenerational Alphanumeric Brands: Where and What to Increment? Navigating Narratives: Time and Space Navigation and Narrative Experiences Neither Wasted Nor Wanted: Theorising the Failure to Dispossess Objects of Ambiguous Value Neoliberalism: the Paradox of Agency and Responsibility in the Acquisition of Materiality No Pain no Gain: Lose-Now-Gain-Later Intertemporal Choice Questions Better Predict Self-Care Behaviors Nonverbal Mimicry of Textual Paralanguage Not All Debt is Created Equal: On the Mental Accounting of Debt Forms Object History Value Shapes Owner Decisions in the Sharing Economy Object-Oriented Anthropomorphism as a Mechanism For Understanding AI Opposite Partisan Perspective-Taking Leads to Polarized Assessments of Political News Truth Outrage Drives Facebook Users to Engage With Ideology Inconsistent Political Content Overcoming Consumption Limitations: A Study of Savvy and Motivated Migrant Consumers Package Offers and Price Rate Calculations: How Price Rates Influence Price and Promotional Sensitivity Paradoxical Safety Signals: Cultural Tightness Shapes Contingent Meanings of Interstitial Space in Logos Parenting Motivations, Source Attractiveness, and Advertising Evaluations Parts in the Whole: Compensation Versus Spillover Effects in Judgments of Bundled Products Past or Future? The Impact of Time on Licensing Effect Moderated by Decision-Making Mindset Patient For Candy or Cash? The Robustness of Impatience Across Affect-Rich and Affect-Poor Resources Paying Less For What You Like More: How Pain of Paying Leads to Preference Inconsistencies Perceived Persuasion Conveys a Threat to Consumers’ Social Worth Perceptions of Collaborations: How Many Cooks Seem to Spoil the Broth? Perceptions of Your #MeToo Post: Men and Women See it Differently Perceptual Grounding of Quantity Perspective-Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change Persuading the Bystander Philosophy of Sufficiency Economy: The Sustainable Living Picasso, Monet, and Louis Vuitton: Appreciation of Arts Dampens Desire For Luxury Goods Pink Tax Versus Blue Tax: Insights Generated by the Direct Measurement of Price Elasticity of Demand Placing Value on Place Value: Numerical Precision Influences the Weighting of Ascending Versus Descending Attributes Planning For Multiple Shopping Goals in the Marketplace Play it Again, Sam! An Empirical Examination of the Volitional Reconsumption’s Motivations and Behavioral Consequences Playing With Tensions: How Bloggers Sustain Consumers' Engagement For Commercial Purposes Pooling Finances and Relationship Satisfaction Post-Traumatic Stress and Consumption Behaviors Poverty, Consumption, and Counterintuitive Behavior Practice Ecosystems: From Consumer Practice Disruption to Market Reinvention Predicting Consumer Brand Memory Across Demographic Segments Preference Reversals Between Digital and Physical Goods Preference Unlearning: When Personalized Recommendations Reduce Preference Clarity Presenter’s Paradox?: Downstream Consequences of Non-Truthful Communication Preserving Essence: The Mere Packaging Effect Pride & Prejudice: How an Individual’s Hubris Makes Them Say Bad Things About Your Brand Product Popularity and Healthy Decision Making in Virtual Reality Products Are People Too! Making Taboo Trade-Offs With Anthropomorphized Products Products as Consumption Companions: How Culture Influences Consumer Responses to Anthropomorphic Products Promoting Consumer Mental Wellness Through Emotion Regulation Strategies Proud to Limit the Damage: Negatively Framed Eco-Ratings Motivate Green Intentions Through Anticipated Pride Put the Cookies in the Jar: The Presence of Food Decreases Enjoyment of Concurrent Consumption Experiences Putting the Harm Back Into Product-Harm: Vulnerable Social Groups, Harm Perceptions, and Consumer Complaining Behavior Qualifying the Sunk Cost Effect: How the Protestant Work Ethic Influences Overconsumption Under Flat-Rate Pricing Quantification, Algorithms and Agency Quantity Modifier Modifies Quality Racialized Brands: A By-Product of Cultural Branding Ratings and/or Reviews: The Effects of Aggregate and Disaggregate Product Information in Product Evaluations Reach Out in the Darkness: How Unfair Treatments Shape Social Connection Motivation Recommendation Modality Affects Choice: Auditory Recommendations Are Followed More Than Visual Rediscovering Consumer Wastefulness Reducing Monotony For Breakfast: A Goal-Based Account Reifying the Possibility Space of IoT Automation Practices: A Machine Learning Approach Relating Americans’ Responses to the Marketization of Armed Self-Defense to Their Understandings of the Second Amendment Reminders of Resource Scarcity Decrease State Social Self-Esteem and Increase the Desire For Self-Improvement Products Renting: A Singles' Market? Resource Scarcity Enhances the Value of Pride Retailscapes as Structures of Common Difference: How Materiality Shapes Global Markets and Local Communities Revealing a Weakness Boosts Consumer Perceptions of Human Brand Authenticity Revisiting the Dynamics of Deferred Decisions: An Evaluability-Based View of Choice Deferral rgeting Independents and Interdependents to Increase Prosocial and Environmental Behavior Risk and the Rivalry Mindset: Promotions Involving Group Rivalries Increase Risky Consumption Behaviors Risk Seeking Preferences Lead Consumers to Reject Algorithms in Uncertain Domains Risky Business: The Risk-Reward Trade-Off is Different For Nonprofit and For-Profit Firms Robot or Human? How Bodies and Minds Shape Consumer Reactions to Human-Like Robots Role of Hedonic Choices in Sequential Decision-Making Ruling Through the Body: The Evolution of Male Grooming in China Sacrifices Must be Made: The Preference For Trading Off Type or Quantity Among Restrained Versus Unrestrained Eaters Sad Face Sells in Cause-Related Marketing? The Right Formula Based on Emotional Expression, Consumption Context and Consumer Differences in Implicit Self-Theories Saved For Later: The Positive and Negative Effects of a Delayed Indulgence Scarcity and Intertemporal Choice: An Integrative Framework Searching, Fast and Slow: How Time Preferences Influence Credit Card Search and Choice Seeing the Attraction: The Attraction Effect in Choices Between Visual Stimuli Self-Concept Maintenance Strategies in Consumers’ Online Response to a Boycott Self-Regulation and Consumer Impatience Service Failures in the Sharing Economy: Consumer Tolerance Towards Collaborative Service Quality Shape up the Behavior: A Concave Display Board Promotes Charitable Donations Sharing Like a Boss: How a Consumer’s Position in the Hierarchy Influences Word-of-Mouth Valence Shop Cheap and Look Good: A Signaling Framework Should I Give Siri My Credit Card? How Mode of Interaction Affects Willingness to Share Personal Information With Machines Should I Stay or Should I go: When Our Companies Have Eyes For Other Consumers Show Them the Money: Children’s Affective Responses to Spending and Saving Predict Their Spending Behavior Sincere, Not Sinful: The Unique Role of Brand Personality in Shaping Liberals’ and Conservatives’ Views of LGBT Ads So Cute! Consumers' Visual Engagement With Cuteness: The Moderating Effects of Perceptions of Required Care and Caregiving Goals Social Capital and Financial Inclusion: Evidence From a Randomized Field Experiment Social Exclusion and Sharing Goals About the Self Social Identity-Based Barriers to Pro-Environmental Consumer Behavior Source, Form, and Form of the Source: A Malleable Monopoly Money Phenomena Spending Gained Time Spicing Things up With a (Brand) Secret Spot - Conquering the Public Space - Ethnography of a Spatial Practice: Downhill Longboarding Stating the Obvious: How “Ugly” Labels Can Increase Purchase of Unappealing Produce and Reduce Waste Status Consumption and a Luxury-Brand Inspired Subculture: Paradoxes of Physical Well-Being For Impoverished Consumers Steer Away From Joneses-The Role of In-Group Versus Out-Group Sources on Conspicuous Consumption Story Symbols: How Meaningful Stories Enhance the Value of Story-Connected Objects Strengthening the Goal Gradient Effect: The Power of Implicit Temporal Boundaries Stress Attenuates the Portion Size Effect Via Suppressing Appetitive Motivation Supply Money Can’t Buy: Transcendent Consumer Experiences Through Living Organ Donation Switching Costs: How Clustering Attenuates Hedonic Decline Symbolic Disposal Technology-Mediated Innovation Tell Me Now, How Should I Feel?: Letting go or Holding in Emotions Arising Through Art Consumption Experiences Telling Your Secrets to an AI: Consumers Prefer Disclosing Private Personal Information to an AI (vs. a Human) Testing Moderation and Moderated Mediation of Intent in an Advertising-Adoption Link The Allure of Arrogance: When Arrogance in Persuasive Communication Enhances Consumer Attitudes The Ally Effect: The Role of Implicit and Explicit Cues in Advertising Towards Marginalized Groups The Appeal of Upcycled Products: The Role of Perceived Creativity The Bad Taste of Healthy Food Discounts The Beautified Me is Me: How Interdependence Increases Beauty App Use Intention The Benefits of Corporate Social Responsibility (CSR) on Consumer Choice and Behavior For Individuals, Business and Society The Best of Friends, the Worst of Friends: The Divergent Effects of Seeking the Best on In-Group Identification and Bias The Better Path Not Taken: Goal-Setting Undermines Opportunity Cost Consideration The Brand That Wasn't There: The Impact of Product Displacement on Brand Outcomes The Bulletproof Glass Effect: The Ironic Impact of Privacy Policies on Perceived Security and Purchase Intent The Buzz Behind 'the Buzz' Matters: Tense and Energetic Arousal as Separate Motivations for Word of Mouth The 'Calories-Must-Be-Bad' Bias: How the Belief That Calories Are Unhealthy Increases the Choice Share of Less Nutritious Options The Categorization Bias: The Effect of Categorization on Goal Progress Perceptions and Motivation The Commission Effect The Crux of the Morality Halo: The Interplay of Corporate Social Responsibility and Price Increases on Consumers’ Perceived Price Fairness The Curvilinear Effect of Crowdedness on Consumer Misbehavior The Dark Side of Automation in Marketing and Consumption The Dark Side of Consumers’ Mobile Engagement in the Family Context The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will The Dematerialization of Consumption The Differential Effects of Face Gain Versus Face Loss on Luxury Brand Consumption The Differential Impact of Group Entitativity on Donation of Time Versus Money The Difficulty of Task Initiation Affects Consumers’ Perceived Goal Progress The Double-Edged Sword of Online Collective Deal Creation The Downside of Product Bundle Customization The Effect of a Temporal Separation Between Choosing and Buying on Purchase Incidence The Effect of Anticipating Regret and Satisfaction on Hedonic vs. Utilitarian Choice The Effect of Children’s Facial Expressions on Donations in the Context of Child Sponsorship Versus One-Time Donation The Effect of Commitment Timing on Reciprocity The Effect of Empty Space on Choice Deferral The Effect of Package Color on Food Decision Making and Its Implications For Consumer Well-being The Effect of Packaging Typeface on Product Perception and Evaluation The Effect of Power Distance Belief on Variety Seeking The Effect of Self-Multiplicity on Compliance With Health Recommendations The Effect of Start/End Temporal Landmarks on Consumers' Visual Attention and Judgments The Effects of Duodecimal and Hexadecimal Benchmarks on Package Size Evaluations The Effects of Earmarking on Psychological Spending and Pain of Payment The Effects of Engagement Metrics on Media Consumption: A Persuasion Knowledge Account The Effects of Local-Global Identity on Preference Between Purchase Versus Rent Decision: The Role of Settler-Traveler Mindset The Enhancing vs. Backfiring Effects of Emotionality in Consumer Reviews The Enjoy-Able Effect: Enjoyment Inflates Self-Evaluations of Ability The Expert vs. the Algorithm: Consumers’ Perceived Competence Impacts Their Valuation of Product Recommendations The False Negative Rate of Confound Checks and Why You Should Not Use the PANAS to Exclude Mood Effects The Fighter and the Caregiver: Brands That Help Individuals With Self-Esteem and Social Exclusion Threats The Fresh Professor: A Pedagogical Adaptation For the iGeneration The Greater the Hierarchy, the Less Prone to Coupons The Heightening Effect of Temporal Landmarks on Regulatory Resources The Impact of Dialogue Dynamics in Online Service Resolution The Impact of Feedback on Recommendations: What Happens When Others Dislike the Recommendation The Impact of Intention to Take a Selfie on Variety Seeking Behavior The Impact of Payment Plans on Feelings of Financial Constraint The Impact of Shopping Environment and Type of Data on Consumers’ Willingness to Disclose Sensitive Data The Impact of Trade-Off Type on Extremeness Aversion The Indigenous Art Market: A Site of Cultural Production or Cultural Assimilation? The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior The Influence of Social Crowdedness and Competitiveness on Status Consumption The Influence of Update Frequency on Consumer Judgment and Choice The Interactive Effect Between Goal Specificity and Implemental-Deliberative Mindset on Energy-Saving The Joy of Shopping: A Conceptual Framework of Positive Emotions and Shopping Behavior The Left-Digit Effect Discourages Consumers to Upgrade The Minimal Interactivity Effect: The Role of Thought Speed in the Evaluation and Consumption The Mixed Impacts of Nostalgia on Consumer Switching Behavior The Modest Marketer: Do Consumers Ever Assume That Products Last Longer Than Marketers Claim? The Opportunities and Limitations of Using Virtual Reality in Charitable Appeals The Path From Innovative Marketing Medium to Value-Creation: An Experience in Virtual Reality The Perception, Not the Payment: How Cognitive Appraisal Influences Pain of Paying The Personalization-Privacy Paradox in Attention Economy The Persuasive Power of Online Social Presence The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes The Power of Speech: Consumer Movements’ Discursive Strategies in Digital Mobilization The Power of the Body in Social Media: Analyzing Digital Fitness Influencers as Product Endorsers The Price of Behavioral Research The Productive Face of Consumption: An Integrative Review The Role of Attention in Opportunity Cost Neglect The Role of Culture and Message Framing: Evaluating Hispanic Consumers’ Response to Healthy Eating Appeals The Role of Mere Social Presence on Innovation Adoption The Role of Origins and Essence in Heritage Branding The Role of Power Distance Belief in Consumers’ Preference for Brand Logo Designs The Role of the Mode in Product Evaluations and Choice The Self-Conscious Consumer: Understanding and Mitigating Consumer Embarrassment The Shame of it: Consumer Response to Transgressive In-Group Brand Behavior The Short and Long-term Effects of Ambient Scent in Olfactory-rich Servicescapes: A Longitudinal Perspective The Sign Effect in Consumer Intertemporal Choice: Evidence and Explanation The Sign Effect in Past and Future Discounting The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance The Slow and the Spurious: The Effect of Video Slow Motion on Consumer Persuasion and Trust The Sound of Music: The Influence of Timbre on Product Perception The Transcendent Self: The Influence of Exposure to Nature on Self-Serving Versus Pro-Social Consumption The Ugly Luxury Premium: When Distinctiveness Pays Off The Unbearable Heaviness of Information: More Product Information = Higher Product Weight The Upside of Myopic Loss Aversion The Verbal Chameleon Effect, and Alexa. An Assemblage Theory Approach The Wise Use of Offensive Language in Advertising Think Global or Local?: How Consumer Identity Affects Variety Seeking Thinking Fast Does Not Increase Temporal Myopia in Decision-Making This May Take a While: Differences in Difficulty of Recall Between Hedonic and Eudaimonic Purchases This Paper is Not For Everyone: Message Framing and Perceived Preferences Threshold Escalation in Product Lineups Tickets, Tweets, and Terror: Understanding Consumer Reactions to High-Profile Event Organization in a Climate of Heightened Insecurity Tighter Nets For Smaller Fishes: Mapping the Development of Statistical Practices in Consumer Research Between 2011 and 2018 Time Flies… But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time Time Periods Feel Longer When They Span More Boundaries Tipping Required: Customer Response to Non-Voluntary Tipping Systems TMI: How and Why Personal Self-Disclosure Affects the Persuasiveness of Consumer Word-of-Mouth To Build or to Acquire a Socially Responsible Brand? To Choose or Not to Choose: How Time Versus Money Impact Choice Deferral To do or to Have? Exploring the Effects of Social Exclusion on Experiential and Material Purchases To Show Off or to Shy Away: The Effect of Self-Conscious Emotions on Self-Checkout Usage Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit Too Much Enjoyable Information Leads to Less Enjoyment Toward an Integrated Wisdom of Goals and Personal Resources Trickster Consumers: Consumed by Passion Tweeting With the Stars: Analyzing Linguistic Styles of Celebrities’ Tweet and Their Effect on Consumer Word of Mouth Two Minds Meeting in the Middle: How Humanlike Technologies Lead to Dehumanization Unanticipated Emotional Benefits of Price Promotions Understanding Co-Creation Through a Playbour Lens Understanding Consumer Product Decisions When Shopping by Voice Understanding Marketplace Tranquility Understanding Personalized Lifestyle Marketing: An Experimental Approach Understanding the Challenges to School Drop-out in a Low-income Community in South Africa Unfair But Also Unbiased: How Consumer Acceptance of Price-Setting Algorithms Depends on the Basis of Price Discrimination Use of Sensory Food Imagery to Drive Children to Choose Smaller Portions of Healthy and Unhealthy Snacks Using a Novel Online Grocery Platform to Explore How Front-of-Package Labeling Affects Consumers’ Food Choice Using Consumers’ Representation of Brands to Understand Which Changes Disrupt Identity Using Coupons to Motivate Children to Purchase Healthy Snacks in Boston-Area Convenience Stores Using P-Curve to Assess Evidentiary Value from 10 Years of Published Literature Using Virtual Reality to Increase Advice Compliance: The Role of Enhanced Engagement Using Visual Packaging Design to Influence Taste Perception and Food Consumption: A Cross-Modal Effect Approach Valence Framed in Percentages – When the Rich Gets Richer Value in Heterogeneity: How Servicescape Experiences Emerge From Divergent Consumption Practices Value Sensitivity in Judgments of Relative Versus Absolute Preference Vicarious Gamification:
How Chance Selection of Products for Promotion Increases Preference Victimhood Fragility in Reaction to Service Experiences Visual Ambiguity in Product Design Predicts Crowdfunding Success Waiting and Watching: The Effects of Observing Others’ Point-of-Payment Prosocial Decisions Walk a Mile in Someone Else’s Relationships: How Loneliness Affects Narrative Processing of Social Ads We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits We've Decided it All Together: How Mothers Empower Themselves in Collaboration With Their Children What Else Are Out There? The Positive Influence of Dissimilar Collectibles on Consumers’ Collection Intention What Leads to Longer Reads? Psychological Drivers of Reading Online Content What You Predict and What You Would Do: Reverse-Projection Beliefs in Strategic Contexts When $5 is Not $5: Search Strategies and Relative Thinking about Money When ‘Bad’ is Good: The Magnetic Attraction of Villains When a Beautiful Service Provider Makes Mistakes: To Forgive or Not to Forgive? When a Brand Betrayed me: How Brand Betrayal Increases Consumer Self-Disclosure for Future Personalized Offerings When and Why Communicator Positivity Affects Online Followership: The Diverging Effects of Likeability Versus Credibility When and Why People Prefer Markets Versus Lotteries When Bad News is Good When Branding Strategies do Not Shield Sub-Brands From Negative Publicity: The Role of Consumers' Cognitive Styles When Consensus is Lost: Mobilizing Capital to Establish Consumer Legitimacy When do Consumers Dispose of Possessions That Matter the Most? The Role of Inauthenticity When Experiences go Badly: The Buffering Effect of Scheduling on Dissatisfaction When Gift-Giving is Selfish: A Motivation to be Unique When Helping Hurts: Receiving Help Toward the End (vs. Beginning) Undermines Psychological Ownership and Consumer Well-Being When Heritage Branding Limits Innovation When in Doubt, Buy American!: How Extreme Innovations Spur Ethnocentric Preference When Intention to Share Increases Variety-Seeking: The Role of Self-Enhancement When is HILO Low? Price Image Formation Based on Frequency Versus Depth Pricing Strategies When Robots Come to Our Rescue: Why Professional Service Robots Aren’t Inspiring and Can Demotivate Consumers’ Pro-Social Behaviors When Scarcity Mind-set Promotes Prosocial Behaviours: A Waste Reduction When Self-Perceived Efforts Lead to Perseverance: Implications for the Development of Pro-Environmental Behaviors When Shrouded Prices Seem Transparent: A Preference For Costly Complexity When Technology Backfires and When it Succeeds: Positive and Negative Effects of Eco-Efficient Automation on Consumers’ Choices When the Flu Speaks: The Effect of Disease Anthropomorphism on Protection Motivation When Time is Like Money: Thinking of Monetary Value of Time Decreases Willingness to Spend Time on Others, But Increases Time Spent on Self When Valuation Decreases With Duration of Ownership: The Influence of Mere Duration-of-Ownership on Food Waste Behavior When Virtual Reality Backfires on Reality: VR Reduces High Sensation Seekers’ Desire For Stimulation Who Will Upgrade to the Next Smartphone? An Integrative Deep Learning Model to Predict Upgrade Behavior of a Longitudinal Consumer Panel Why We Don’t Rent What Others Love: The Role of Product Attachment in Sustainable Consumption Will Using a Pink Product Make Males Become Risk Averse? The Effect of Taking a User’s Perspective on Self-Evaluation Wisdom in Intergenerational Exchanges: A Qualitative Investigation Among Moroccan Grandmothers Word of Mouth: A Review and Directions For Future Work Would You Like Fries With That? Modeling the Default Effect in Dietary Choice You Can’t be Too Polite, Alexa! Implied Politeness of Mechanized Auditory Feedback and Its Impact on Perceived Performance Accuracy You Only Get One Shot: How Content Ephemerality Affects Information Processing and Viewing Behavior Your Name Matters: The Positive Effect of Donor Identification on Beneficiaries’ Reactions Zakka: Uncategorized Culture of Uncategorized Goods, an Oral History of Uncategorized Man
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