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Proceedings Volume NA-09
A COMPARISON OF ALTERNATIVE MEASURES Of INDIVIDUAL DIFFERENCES IN BRAIN LATERALIZATION A COMPUTATIONAL PROCESS MODEL OF EVALUATION BASED ON THE COGNITIVE STRUCTURING OF EPISODIC KNOWLEDGE A DISCUSSION OF PAPERS IN THE "CURRENT ISSUES IN MULTIDIMENSIONAL SCALING" SESSION A FUNCTIONAL ANALYSIS OF THE ROLE OF OVERALL EVALUATION OF ALTERNATIVES IN CHOICE PROCESSES A SCRIPT THEORETIC APPROACH TO INFORMATIN PROCESSING: AN ENERGY CONSERVATION APPLICATION A SOCIALIZATION MODEL OF RETAIL PATRONAGE A STUDY OF FACTORS INFLUENCING ENERGY CONSERVATION BEHAVIOR ACHIEVING CORRESPONDENCE AMONG COGNITIVE PROCESSES AND PHYSIOLOGICAL MEASURES AN APPROACH TO MEASURING THOUGHT PATTERNS AND GAUGING CAUSAL SCHEMATA AN EMPIRICAL STUDY OF LIFESTYLE CORRELATES TO BRAND LOYAL BEHAVIOR AN EVALUATION OF THE CHARACTERISTICS OF RESPONSE QUALITY INDUCED BY FOLLOW-UP SURVEY METHODS AN EXAMINATION OF CONSUMER'S PERCEPTIONS OF PURPOSE AND CONTENT OF CORRECTIVE ADVERTISING AN EXPLORATORY STUDY INVESTIGATING ORDER EFFECTS IN REPORTING NEGATIVE CORPORATE COMMUNICATIONS AN INVESTIGATION OF CONSUMERS' ATTITUDES TOWARD COMPLAINING ATTACKING THE KNOWLEDGE GAP PHENOMENON ATTRIBUTE DETERMINANCE: A FUNCTION OF PAST MEMORY AND EXTERNAL FACTORS CAN CONSUMERS BE PROTECTED FROM THEMSELVES? THE CASE OF DISTILLED SPIRITS CAUSAL ATTRIBUTIONS AND PERSUASION: THE CASE OF DISCONFIRMED EXPECTANCIES CHANGING CONCEPTUAL VIEWS OF CHILDREN'S CONSUMER INFORMATION PROCESSING CHANGING SEX ROLES: ITS IMPACT UPON FAMILY DECISION MAKING COMMENT: CONSUMERS' MEMORY FOR PRODUCT KNOWLEDGE COMMENTS ON "THEORETICAL AND EMPIRICAL PERSPECTIVES ON MEMORY COMMENTS ON THE THREE SURVEY RESEARCH PAPERS COMPARISON OF EFFECTS OF REPETITION AND LEVELS OF PROCESSING IN MEMORY FOR ADVERTISEMENTS CONSTRUCT VALIDATION AND EMPIRICAL TESTING OF GUILT AROUSING MARKETING COMMUNICATIONS CONSUMER BEHAVIOR THEORY: EXCESSES AND LIMITATIONS CONSUMER BEHAVIOR: SURPLUSES & SHORTAGES CONSUMER DECISION PROCESSES: A FUTURISTIC VIEW CONSUMER USES OF COMMON DIMENSIONS IN THE APPRAISAL OF SERVICES CONSUMERS' INFORMATION EXPOSURE AND PATRONAGE BEHAVIOR: THREE STUDIES CORRELATES OF DEFICIENT CONSUMER INFORMATION ENVIRONMENTS: THE CASE OF THE ELDERLY CURRENT PERSPECTIVES ON PUBLIC POLICY ISSUES DEALING WITH INDECISION - SHOULD WE ... OR NOT? DIFFERENTIAL EFFECTS OF LABELLING ON THE PROCESSING OF AMBIGUOUS STIMULI DIMENSIONAL VALIDITY, CONSISTENCY OF PREFERENCE AND PRODUCT FAMILIARITY: AN EXPLORATORY INVESTIGATION OF WINE TASTING DISCUSSION OF THE THREE PAPERS ON THE CONSUMPTION OF CONSUMER GOODS DISPLAYS AND ADVERTISING: A THEORY OF SEDUCTION DISTINGUISHING BETWEEM TWO DIFFERENT KINDS OF CONSUMER NUTRITION KNOWLEDGE EFFECTS OF GIFT-GIVING INVOLVEMENT ON GIFT SELECTION STRATEGIES EFFECTS OF PRODUCT KNOWLEDGE ON COMPAISON, MEMORY, EVALUATION, AND CHOICE: A MODEL OF EXPERTISE IN CONSUMER DECISION-MAKING ELDERLY SOLITARY SURVIVORS AND SOCIAL POLICY: THE CASE FOR WIDOWS EXPLORING MEMORY PROCESSES IN CONSUMER CHOICE EXPLORING SUCCESS AND FAILURE IN INTENDED CHANGES OF LIFE-STYLE FAMILIARITY AND THE STRUCTURE OF PRODUCT KNOWLEDGE FOCUS GROUPS: THEORY AND METHOD FUNCTIONAL EXPOSURE AND CONSUMER BEHAVIOR: INTRODUCTION AN ALTERNATIVE HYPOTHESES FOR FREQUENCY-AFFECT RELATIONSHIPS GENERICS: THEIR IMPACT ON NATIONAL AND PRIVATE BRANDS IMPACT OF INFORMATION ON PREFERENCE AND PERCEPTION IN MEMORIAM INDIVIDUAL SEARCH STRATEGIES IN NEW AUTOMOBILE PURCHASES INDUSTRIAL BUYING BEHAVIOR IN ELECTRONICS: CASE OF MEMORY CIRCUITS INFERENTIAL BELIEF FORMATION: AN OVERLOOKED CONCEPT IN INFORMATION PROCESSING RESEARCH INFLUENCES OF BRAND NAME AND PACKAGING ON PERCEIVED QUALITY INFORMATION PROCESSING AND THE OLDER CONSUMER: MARKETING AND PUBLIC POLICY IMPLICATIONS INTRODUCING A NEW PURCHASING STRATEGY IN A FIRM PRODUCING TO ORDER: A CASE OF STEEL CASTINGS INVOLVEMENT BEYOND THE PURCHASE PROCESS: CONCEPTUAL ISSUES AND EMPIRICAL INVESTIGATION IS A GIFT ALWAYS A GIFT? AN INVESTIGATION OF FLOWER PURCHASING BEHAVIOR ACROSS SITUATIONS IS THERE A VALID PRICE QUALITY RELATIONSHIP? LATENT TRAIT THEORY AND ATTITUDE SCALING: THE USE OF INFORMATION FUNCTIONS FOR ITEM SELECTION MEASURING PERCEIVED RISK: A REPLICATION AND AN APPLICATION OF EQUITY THEORY MEMORY FOR LOGICALLY-DEDUCED CONCLUSIONS MODELING BUY/NO BUY DECISIONS: A COMPARISON OF TWO METHODS MODELS OF MEMORY: IMPLICATIONS FOR MEASURING KNOWLEDGE STRUCTURES NUMBER OF CHOICE ALTERNATIVES AND NUMBER OF PRODUCT CHARACTERISTICS AS DETERMINANTS OF THE CONSUMER'S CHOICE OF AN EVLUATION PROCESS STRATEGY ON THE MANAGEMENT OF SELF IMAGES IN SOCIAL SITUATIONS: THE ROLE OF PUBLIC SELF CONSCIOUSNESS ON USING ATTRIBUTION THEORY TO UNDERSTAND ADVERTISING EFFECTS OPPORTUNISM IN CONSUMER BEHAVIOR PERCEPTIONS OF CONSUMER CONCERN BY BUINESS, LEGISLATORS AND SERVICES: A MULTIVARIATE LINEAR MODEL PREDICTING BEHAVIOR WITH INTENTIONS: A COMPARISON OF CONDITIONAL VERSUS DIRECT MEASURES PREDICTING BEHAVIOR: MORE THEORY NEEDED PRESIDENTIAL ADDRESS -- 1981: TOWARD A SCIENCE OF CONSUMER BEHAVIOR PRODUCT SPECIFICITY IN PUBLIC POLICY TOWARD THE ELDERLY PROVIDING INFORMATION FOR THE CONSUMER SEARCH PROCESS PSYCHOLINGUISTIC GUIDELINES FOR ADVERTISING COPY PSYCHOPHYSIOLOGICAL AND COGNITIVE RESPONSES TO SEX IN ADVERTISING PUTTING HUMPTY DUMPTY BACK TOGETHER: COGNITION, EMOTION AND MOTIVATION RECONSIDERED RECYCLING THE FAMILY LIFE CYCLE: A PROPOSAL FOR REDEFINITION RELIGIOUS DIFFERENCES IN COGNITIONS REGARDING NOVELTY SEEKING AND INFORMATION TRANSFER REPRESENTATION OF PRODUCT HAZARDS IN CONSUMER MEMORY RESEARCH ON CONSUMERISM: OPPORTUNITIES AND CHALLENGES ROLE TRANSFERAL IN THE HOUSEHOLD: A CONCEPTUAL MODEL AND PARTIAL TEST SEGMENTATION OF COMPLEX MARKETS: IDENTIFICATION OF PERCEPTUAL POINTS OF VIEW SELF-IMAGE/PRODUCT-IMAGE CONGRUENCE MODELS: TESTING SELECTED MODELS SEXUAL CONTENT AND ADVERTISING EFFECTIVENESS: COMMENTS ON BELCH ET AL. (1981) AND CACCAVALE ET AL. (1981) SITUATION AS AN INFLUENCE ON ANTICIPATED SATISFACTION SOME COMMENTS ON MULTI-ATTRIBUTE PREFERENCE MODELS SOME FINDINGS ON THE ESTIMATINO OF CONTINUOUS UTILITY FUNCTIONS IN CONJIONT ANALYSIS SOME FURTHER DIMENSIONS OF PSYCHOLINGISTICS, IMAGERY, AND CONSUMER RESPONSE SOME UNDERPINNINGS FOR A RADICAL THEORY OF CONSUMPTION STATISTICAL POWER AND EFFECT SIZE IN CONSUMER RESEARCH SUBLIMINAL IMPLANTS IN ADVERTISEMENTS: AN EXPERIMENT SYMBOLISM AND TECHNOLOGY AS SOURCES FOR THE GENERATION OF INNOVATIONS SYMBOLS, SELVES, AND OTHERS THE APPLICABILITY OF COMPUTATIONAL PROCESS MODELS FOR REPRESENTING CONSUMER BEHAVIOR THE ATTITUDINAL IMPLICATIONS OF A NEW BRAND'S NAME THE DEVELOPMENT OF CONSUMER BEHAVIOR THEORY THE DISCOUNTING PRINCIPLE IN THE PERCEPTION OF ADVERTISING THE EFFECT OF BRAND NAMES THE EFFECTS OF REPETITION AND LEVELS OF PROCESSING ON LEARNING AND ATTITUDES THE ELUSIVE ROLE OF PRICE IN BRAND CHOICE BEHAVIOR THE EYE OF THE BEHOLDER: INDIVIDUAL DIFFERENCES IN PERCEPTIONS OF CONSUMPTION SYMBOLISM THE IMPACT OF CREDIT DECISIONS ON SHOPPING BEHAVIOR THE IMPACT OF INDIVIDUAL DIFFERENCES ON THE VALIDITY OF CONJOINT ANALYSIS THE INFLUENCE OF PRICE ON PRODUCT PERCEPTIONS AND PRODUCT CHOICE THE RELATIONSHIP BETWEEN DIFFERENTIAL HEMISPHERIC ALPHA ABUNDANCE AND THE AFFECTIVE POLARIZATION OF THOUGHTS ABOUT AN ATTITUDE ISSUE THE REPRESENTATION OF CONSUMER INFORMATION IN MEMORY THE ROLE OF AFFECT IN CATEGORIZATION: TOWARD A RECONSIDERATION OF THE CONCEPT OF ATTITUDE THE ROLE OF MEMORY IN UNDERSTANDING ADVERTISING MEDIA EFFECTIVENESS: THE EFFECT OF IMAGERY ON CONSUMER DECISION MAKING THREATS AND PROMISES IN ADVERTISING APPEALS TURNING FOCUS GROUPS INSIDE OUT UNDERSTANDING AND OVERCOMING CHILDREN'S PR0CESSING DEFICITS USING QUALITATIVE FOCUS GROUPS IN GENERATING HYPOTHESES FOR SUBSEQUENT QUANTITATIVE VALIDATION AND STRATEGY DEVELOPMENT VALIDITY CONCEPTS IN RESEARCH: AN INTEGRATIVE APPROACH VISUAL IMAGERY: APPLICATIONS TO ADVERTISING VOLUNTARY PERFORMANCE INFORMATION DISCLOSURES: ECONOMIC PERSPECTIVES AND AN EXPERIMENTAL TEST WHY DO FOCUS GROUPS WORK: A REVIEW AND INTEGRATION OF SMALL GROUP PROCESS THEORIES
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