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Proceedings Volume NA-46
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
“A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection
“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions
“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions
A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior
A Complete Consumer Journey: Tracking Motivation in the Marketplace
A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement
A Meta-Analysis on the Endowment Effect in Experiments
A Model of Consumer Self-Regulation Failure
A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior
A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory
A Rational Model to Predict Consumers’ Irrational Behavior
A Salience Theory of Three Novel Exposure Effects
A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior
A Slack-Based Account of Pain of Payment
A Taxonomy of Opposition to Genetically Modified Foods
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
A1. Trusting and Acting on Chance Online
A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data
A11. When Political Neutrality Backfires
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers
A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media
A6. “Alexa, let’s make a trade”: Search Behavior, Trust, and Privacy with Voice-Activated Assistants
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps
A9. I know It’s not real, but I like it!
Accounting For Gains From Discounted Credit
Algorithm Attraction versus Aversion: The Role of the Perceived Self-Efficacy of the Decision Maker
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach
Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction
Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising
Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object
Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning
Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists
Asymmetry in Susceptibility to Fake News due to Political Orientation
Attention to missing information: The effect of novel disclosure methods
Attentional Breadth Affects In-store Exploration and Unplanned Purchasing
Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay
Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping
B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust
B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust
B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
B7. Conceptualizing Brand Arrogance and Its Impact on Consumer Trust
B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition
Better Marketing for a Better World
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Born to Shop? A Genetic Component of Deal Proneness
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal
Brand movement
Brand Relationships in a "Post-Fact” World
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Brands as Complex Social Processes
Brands as Mediators: A Research Agenda
Brought To You Live”: On The Consumption Experience of Live Social Media Streams
Bundle Variety and Preference: A Neuromarketing Study Using Event-Related Potentials
Burnishing Prosocial Image to Self vs. Others
C1. Promoting Subjective Preferences in Simple Choices During Sleep
C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss
C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment
C2. The Bad Taste of Healthy Food Discounts
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
C4. The role of attachment to a human brand in improving eating habits
C5. Krabby Patties, Kelp Chips, or KitKats?: Exploring the Depictions of Food Featured in Children’s Television Shows
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice
C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink
Can Implicit Theory Influence Construal Level?
Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Causes and Consequences of the Expense Prediction Bias
Changes in Environment Restore Self-Control
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention
Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles
Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food
Communicating a Promise of Change: Visual Steps Enhance Process Imagery
Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection
Compatibility Theory
Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter
Conducting Consumer-Relevant Research
Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships
Conjuring Creativity: The Impact of Fear
Consumer Attachment Styles and Preference for Sharing Products
Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body
Consumer Perceptions of Environmental ‘Win-Wins’
Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Consumer’s Local-Global Identity and Price-Quality Associations
Consumers' Journey into Access-Based Consumption
Consumers' response to branded longevity
Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: An Ideological Perspective
Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Consumers’ Trust in Algorithms
Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram
Consuming Products with Experiences: Why and When Consumers Want Mementos
Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence
Contagion and Product Physicality A Study of Consumer Response to Recycled-Content Products
Contested and Confused: The Influence of Social Others in Disrupting Body Projects
Corporate Social Responsibility and Dishonest Consumer Behavior
Crime and Punishment through the Political Lens: How Liberals Forgive, and Conservatives Punish Ethical Brand Users
Crossing Race and Markets: Introducing the Race in the Marketplace Research Network
Cueing Backwards: Attention Processes in Multi-Attribute Choices
Cues to Sincerity: How People Assess and Convey Sincerity in Language
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Cultural Values and Consumers’ Brand Preference
D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement
D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth
D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy
D3. Social Exclusion and WOM about Past versus Future Experiences
D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
D6. How to Boast Appropriately When Word of Mouth Flows Internationally?
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
D9. Consumption Closure as a Driver of Positive Word of Mouth
Dancing with Commercialism: Emphasizing Dramatism to Persuade
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Data-Driven Computational Brand Perception
Decisional Conflict Predicts Myopia
Decreasing Impatience with Bundled Donations
Dehumanization: Coping with Embarrassment in Consumer Purchases
Deny the Voice Inside: Are Accessible Attitudes Always Beneficial?
Deprivation of Control and the Phonetic Appeal of Brand Names
Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products
Di$tance
Digital Storytelling and Post-Trust Online Sperm Marketing
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations
Divorcing the Market
Do Altruistic Individuals "Share" More Contents on Social Media?
Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses
Does a Blurry Background Make a High Roller? The Effects of Blurry versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases
Doing it the Hard Way: More Effortful Saving Leads to Less Investing
Doing Worse but Feeling Better: Consequences of Collective Choice
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources
Don’t Stop! Partitioning Increases Satiation to Food
Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires
Donate Today or Give Tomorrow? Adding a Time Delay Increases Donation Amount but not Willingness to Donate
Don't Troll Me Bro: A Study of Griefing in Video Games
E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival
E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective
E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement
E12. Green versus Premium Choice and Feelings of Pride
E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success
E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping
E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time
E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality
E5. Volunteer Motivations for Direct versus Indirect Service
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption
Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Effects of Affective Language on Perceived Helpfulness of Online Reviews
Effects of Brand Knowledge, Motivations, and Trust on Consumption Experience among Millennial Consumers
Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Emotional Volatility and Cultural Success
Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages
Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents
Examining the Link between Predicted Identity Change and Future Well-Being
Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study
Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation
F10. Food Waste: On the Normalization of Structural Violence
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door
F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance
F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.
F7. Mere Packaging and Consumer Choice
F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy
F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information
Family Consumption Experiences Across Generations
Faster than Fact: Consuming in Post-Truth Society
Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior
Feeling Bad by Wanting More or Wanting More by Feeling Bad:
The Materialism - Well-Being Cycle
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts
Financial Education and Confidence in Financial Knowledge
Finding Happiness in Meaning and Meaning in Happiness: Where, When, and For Whom Happiness and Meaning Converge
Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors
Foods for Sharing: The Social Value of Handmade Foods
Format Neglect?: How Different Rank Claim Formats Influence Preference
From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes
From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food
From Novice to Know-it-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions
G1. Enchantment through Retro Product Consumption in a Digital World
G10. The Effects of self-construal on evaluations of brand logo colors
G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits
G4. That's So Sweet: Baby Cuteness Semantically Activates Sweetness to Increase Sweet Food Preference
G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization
G7. The Presence of Dividing Line Decrease Perceived Quantity
G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Gaze Reflects Loss Aversion
Give Me Something of Yours: The Downside of Digital (vs. Physical) Exchanges
Globalizing from the Periphery: The Role of Consumer Paratextual Translation
Good Gets Better, Bad Gets Worse: The Polarizing Effect of Rating a Consumption Experience
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources
Green Experiences: Using Green Products Improves the Accompanying Consumption Experience
Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism
Guilt Undermines Consumer Willingness to Buy More Meaningful Time
H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products
H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
H12. Does Economic Development Influence Consumer Innovativeness?
H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets
H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products
H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions
H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity
H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market
Handshaking Promotes Deal-Making By Signaling Cooperative Intent
Hindsight Value: Failed Transactions Inform Willingness to Pay
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-to-Business Relationships
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
How Incremental Theory Enhances or Reduces Charitable Giving
How Matte Product Surface Enhances Perceived Durability
How Mortality Salience Shapes Consumers’ Responses to Brands
How Numeric Roundness Influences Probability Perceptions
How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign
How Regional Diasporic Consumer Experiences Produce Transnational Imaginary
How Residential Mobility Influences Donations
How Temporal Separation in Budgeting Affects Spending Behavior
How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences
How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption
How the Voice Persuades
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Human or Robot? The Uncanny Valley in Consumer Robots
I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations
I1. Blaming Him or Them? A Study on Attribution Behavior
I10. Can Body Size Influence the Judgments of Warmth and Competence?
I11. Self-Presentation in the Mating Market: The Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr
I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication
I13. Ambient Light, Gender, and Creativity
I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
I6. How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising
I7. Male Spokespeople: Antecedents and Consequences of Social Comparison
I8. How Food Images on Social Media Influence Online Reactions
I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling
Threatened Leads to Heightened Evaluations of Identity-Relevant Products
If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure
Immigration, Abortion, and Gay Marriage – Oh My!
Improving Customer Satisfaction Online through Valence Matching
In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior
In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Increasing Tax Salience Alters Investment Behavior
Indigenous Trust and Readiness Towards Development
Individual-level Carryover-Parameters in Reference-Price Models
Ineffective Altruism: Giving Less When Donations Do More
Inequality and Market (In)efficiency
Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open
Influence of Visual Crowding and Space Between Products on Consumer Choice
Inside Jokes: Humor as social exclusion
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions
Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness
It’s About Trust: The Diffusion of Deviant Consumer Behavior
J1. The Effect of Identity Abstractness on Information Processing Styles
J10. Transnational Consumer Lifestyle
J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants
J12. The Influence of Pet-Ownership on Consumer Behavior
J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction
J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking
J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats
J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity
J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products
J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip
J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App
Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude
K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion
K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision
K12. Use language to change people’s mind: The persuasive power of online marketing communications
K13. When Does Humor Increase Sharing?
K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements
K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations
K6. Persuading the Moral Consumer: Matching Messages to Attitude Basis
K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation
L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism
L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
L11. Consumer Search Mode Produces Unintended Marketing Consequences
L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers
L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources
L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments
L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior
L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery
L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase
Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Liminal Motherhood: Relational Partners Experience of Liminality
Liminality, Portals, and Narratives of Transformation
Linguistic Antecedents of Anthropomorphism
Losing Fast or Slow? Preferences for Uncertainty Resolution
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience
M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions
M4. How Consumption Experiences Create Value
M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation
M6. Approaching Negative Experience
M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior
M8. Nostalgia Increases Healthy Attitudes and Behaviors
M9. Exploring Historical Nostalgia and its Relevance to Consumer Research
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness
Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer
Major or Minor: When Foreign Language Increases Versus Decreases Cheating
Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Market Structure and Firm Engagement in Divisive Political Issues
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information
Meaningfulness in New Products: Conceptualization and Measurement
Meat the Needs: Ahold Delhaize Sustainable Retailing Model
Mediation as a Multi-Dimensional Process of Brand-Related Interaction
Memory-Based Models of Predicting Inferences about Brand Quality
Mere and Near Completion
Metaphorically Transgressing the Brand Relationship
Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media
Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision
Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice
Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor
Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods
Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions
More than just a number: The negative effect of 100% claims
More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption
Motion, Emotion, and Indulgence: How Movement Influences Consumption
My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases
My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving
N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment
N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
N12. Untangling Different Envy Episodes and their Effects on Brand Attitude
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
N14. The Bright Side of Sadness: How Mood Affects Goal Initiation
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
N3. Emotion Regulation and Memory for Negative Emotion Ads
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices
N6. Not Myself: The Impact of Secret-Keeping on Consumer Choice Regret
N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement
N8. Effect of Awe on Collectable Consumer Experience
N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos
Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations
Narrative Transportation and Cognitive Responses: The Other Side of the Story
Narrow Algorithmic Searches Perpetuate Bias
Neural pattern similarity reveals brand equity
No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior
Non-normative influence of self-decided prices on product-related inferences
Nostalgiacising: A Performative Theory of Nostalgic Consumption
O1. Choice, Rejection, and Context Effects
O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude
O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks
O3. The Effect of Numeric Information on Product Evaluation
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research
O8. Valuation and Allocation of Bought Time
O9. The Role of Numerical Identification in Customer Reaction toward Service Failure
On Politics, Morality, and Consumer Response to Negative Publicity
Once? No. Twenty times? Sure! Uncertainty and precommitment in social dilemmas
Only "$20 More": Additional Price Framing Increases the Choice of Upgraded Products and Services
Out of Your League: Women’s Luxury Products as Signals to Men
P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations
P10. Omission Bias in the Gain vs. Loss Domain
P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk
P12. Disclosure of Project Risk in Crowdfunding
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology
P2. The Upside of Myopic Loss Aversion
P3. Cash Costs You: The Pain of Holding
P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
P6. Marginal Cost Consideration
P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time
P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators
P9. Gift Budget Adherence and Price Discounts
Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth
Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.
Parallel practices of visual domination and subversion
Paying to Be Social? How Materialism Shapes Spending on Friends
Paying to Purchase a Conversation Topic
Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion
Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment
Personal Budgeting: Does It Work?
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Portals of Transformation In Consumer Experiences
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money
Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora
Predicting memory-based consumer choices from recall and preferences
Preferences for Insight and Effort Differ across Domains and Audiences
Presidential Address
Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness
Prices in Red: When a Red Price Becomes a Stop Sign
Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions
Product Complexity as a Barrier to Consumer Financial Decision-Making
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination
Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions
Promoting Well-being and Combating Harassment in the Academy
Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates
Psychological Reactions to Human Versus Robotic Job Replacement
Public Discourse and Cultural Valorization in the Cancer Marketplace
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Q11. The Effect of Message Ephemerality on Information Processing
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Q13. Liquid Consumption From Another Perspective: The Case of “Investomers”
Q2. Why do Kids Love Watching Unboxing Videos? Understanding The Motivations of Children to Consume Unboxing Toy Videos
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Q4. The notion of self-optimization in context of self-tracking and beyond
Q5. Conceptualizing the Digital Experience in Luxury
Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Q8. Avatars, Consumers and Possession in Online Gaming
Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version
R1. How Consumers Deal With Brand Failure-An Individual Differences Approach
R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products
R11. The Influence of Brand Rituals on Perceived Brand Authenticity
R12. Brand Primes Can Satiate (Important) Consumer Goals
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands
R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands
R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents
R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
R7. How and Why Life Transition Influences Brand Extension Evaluation
R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence
R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels
Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being
Repeat Performances Decrease Consumer Perceptions of Authenticity
Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence
Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility
Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material
Ritual Scholarship in Marketing: Past, Present and Future
Rituals Enhance Self-Brand Connection: The Role of Time Perception
Robo-Advising: Algorithm Appreciation
Round It Up: Preference Exists for Rounded Totals (PERT)
Running Through Time: How Life Rhythms Foster Identity Permanence
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Saving for Experiences Versus Material Goods
Scope Insensitivity in Debt Repayment
Search Predicts and Changes Patience in Intertemporal Choice
Secrecy Prompts Nonconformity-Avoidance in Consumption Choice
Secret Consumption in Close Relationships
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
Semantic Processes in Memory-Based Consumer Decision Making
Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice
Shared Values, Trust, and Consumers’ Deference to Experts
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Show Me More! Powerlessness Drives Variety Seeking
Signaling Fun: Anticipated Sharing Leads to Hedonic Choice
Silencing the Call of the Sirens
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping
Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Snack Portion Size Choice, Expectations and Actual Experiences in Children: The Interplay of Healthiness, Hunger, and Sensory Food Imagery
So-Bad-It’s-Good: When Consumers Prefer Bad Options
Social Class and Prosocial Behaviors
Social Sharing of Negative Emotions in Virtual Travel Communities
Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection
Spreading of Alternatives Without a Perception of Choice
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Stigma at Every Turn: Exploring Bi+ Consumer Experiences
Stigmatization of a Cultural Ritual
Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases
Sustainable Luxury: a Paradox or a Desirable Consumption?
Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account
System Justification and the Preference for Atavistic Products
Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior
Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
Tattoo: A Perspective Beyond Estethics
Teaching Consumer Resistance in Jamaica: Subvertising in Action
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Testing Theories of Goal Progress within Online Learning
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People
The "Healthy=Lighter" Heuristic
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
The Anchoring Effects of Temperature Cues on Price Valuations
The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs
The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor
The Best of Both Worlds: Androgyny in Consumer Choice
The Dark Side of Luxury: The Social Costs of Conspicuous Consumption
The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study
The Effect of Fertility on Women’s Word-of-Mouth Behavior
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
The Effect of Identity Conflict on Price Sensitivity
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
The Effects of Being Time Poor and Time Rich on Happiness
The Effects of Breadth of Product Categories on Budgeting
The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption
The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had
The Experiential Advantage: A Meta-Analysis
The Identifiable Donor Effect
The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
The Impact of Price and Size Comparisons on Consumer Perception and Choice
The Impact of Product Type on Disposal Intentions
The Impostor Syndrome from Luxury Consumption
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis
The Inimical Lure of Intense Means
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
The Journey That Makes Us: The Impact of Residential Mobility on Self-clarity and Consumer Motivation
The Last Hurrah Effect: End-of-Week and End-of-Month Time Periods Increase Financial Risk-Taking
The Messy Satiation Effect: The Benefits of Eating Like a Pig
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences
The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive
The Pleasure of Being Right (Even When the World Is Bad)
The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success
The Power of Pottymouth in Word-of-Mouth
The Power of the Past: Consumer Nostalgia as a Coping Resource
The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time
The Price of a Threat: How Social Identity Threat Influences Price Sensitivity
The Production and Consumption of Retro Brands Beyond Meaning Revival
The psychological impact of annuities: Can pension payout choice influence health behavior?
The Psychology of Fun: Inquiry into Consumers' Fun Experiences
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
The Ritualistic Dimension of Microlending
The Role of Expectations About Changes in Wealth in Discounting Decisions
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
The Self-Bolstering Effects of Repeated Affirmations over Time
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class
The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure
The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value
The Trusted Influencer: How They Do It and How Brands Can Benefit
The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation
The Upside of Immorality: The Signal Value of Offensive Producer Behavior
The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion?
Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior
Time and Space for Robots and AI
Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Time-of-Day Effects on Consumers’ Social Media Engagement
To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?
To Touch or Not to Touch?: How Touch Influences Decision Confidence
To Trace is to Trust: From Product Traceability to Brand Trust
Too Much of a Good Thing? Consumer Response to Changes in Brand Essence
Toward Optimal Symbolic Recovery: Why and When “Thank you” is Better than “Sorry” in Addressing Service Delays
Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making
Trapped in the rabbit hole: Life history strategies modulate the impact of mild stress on hedonic consumption
Trust in Doubt: Co-Chair's Invited Panel
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Trust No One. Verify Everything: Bitcoin
Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes
Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge
Trusting the data, the self and “the other” in self tracking practices
Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems
Two-By-Two: Categorical Thinking About Continuous Bivariate Data
Uncertain Reward Campaigns Impact Product Size Choices
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Understanding Organ Donation: Discourses of Embodied Recycling
Understanding the Framing of Recommendations
Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China
Understanding Trust Formation in Peer-to-peer Social Commerce
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Unintended Customer Consequences of Corporate Lobbying
Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate
Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect
Using multi-methods in behavioral pricing research
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Visual Perceptual Research in Marketing
Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay
Walking the Thin Edge: The Dark Side of Brand Communities and Collecting
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal
What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information
What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity
When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions
When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations
When do More Options Produce Worse Choice?
When do people learn more from others’ prosocial behavior? A meta-analysis of prosocial modeling effect
When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions
When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
When News Gets Personal: The Evolution of Content in the Successive Retelling of Events
When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups
When Perceiving Oneself as a Spender Increases Saving
When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
When Prominent Logos Make You Feel Competent
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project
When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages
When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects
When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product
When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production
Why Do People Who Have More Enjoy Horror More?
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Willingness to Pay: A Contextualized Method of Valuation
With or Without You: When Second Person Pronouns Engage Listeners
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
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