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Proceedings Volume NA-46
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff ‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding ‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption “A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment “But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance “Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience “I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection “It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior “Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness “My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions “Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior A Complete Consumer Journey: Tracking Motivation in the Marketplace A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement A Meta-Analysis on the Endowment Effect in Experiments A Model of Consumer Self-Regulation Failure A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory A Rational Model to Predict Consumers’ Irrational Behavior A Salience Theory of Three Novel Exposure Effects A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior A Slack-Based Account of Pain of Payment A Taxonomy of Opposition to Genetically Modified Foods A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior A1. Trusting and Acting on Chance Online A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data A11. When Political Neutrality Backfires A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’s Echo Chambers A5. Trusting the Tweeting President: Inside the Donald's reality: Gaslighting, pschometrics and social media A6. “Alexa, let’s make a trade”: Search Behavior, Trust, and Privacy with Voice-Activated Assistants A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps A9. I know It’s not real, but I like it! Accounting For Gains From Discounted Credit Algorithm Attraction versus Aversion: The Role of the Perceived Self-Efficacy of the Decision Maker All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists Asymmetry in Susceptibility to Fake News due to Political Orientation Attention to missing information: The effect of novel disclosure methods Attentional Breadth Affects In-store Exploration and Unplanned Purchasing Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping B1. Dynamic Pricing in Stationary Retailing - The Role of Consumer's Trust B10. Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained. B7. Conceptualizing Brand Arrogance and Its Impact on Consumer Trust B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition Better Marketing for a Better World Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume Born to Shop? A Genetic Component of Deal Proneness Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal Brand movement Brand Relationships in a "Post-Fact” World Brand’s Moral Character Predominates in Brand Perception and Evaluation Brands as Complex Social Processes Brands as Mediators: A Research Agenda Brought To You Live”: On The Consumption Experience of Live Social Media Streams Bundle Variety and Preference: A Neuromarketing Study Using Event-Related Potentials Burnishing Prosocial Image to Self vs. Others C1. Promoting Subjective Preferences in Simple Choices During Sleep C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment C2. The Bad Taste of Healthy Food Discounts C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign C4. The role of attachment to a human brand in improving eating habits C5. Krabby Patties, Kelp Chips, or KitKats?: Exploring the Depictions of Food Featured in Children’s Television Shows C6. How Does Unsatisfied Curiosity Stir Our Craving For Food? C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes Can “Related Articles” Correct Misperceptions from False Information on Social Media? Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink Can Implicit Theory Influence Construal Level? Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption Causes and Consequences of the Expense Prediction Bias Changes in Environment Restore Self-Control Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging? Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market Communicate Healthiness Through Indirect Measures: The Effect of Food in Motion Figure on the Perceived Healthiness of Food Communicating a Promise of Change: Visual Steps Enhance Process Imagery Communicating Limited Financial Resources Increases Perceived Trustworthiness and Interpersonal Connection Compatibility Theory Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter Conducting Consumer-Relevant Research Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships Conjuring Creativity: The Impact of Fear Consumer Attachment Styles and Preference for Sharing Products Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body Consumer Perceptions of Environmental ‘Win-Wins’ Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift? Consumer’s Local-Global Identity and Price-Quality Associations Consumers' Journey into Access-Based Consumption Consumers' response to branded longevity Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: An Ideological Perspective Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns Consumers’ Trust in Algorithms Consuming Commodified Selves – Accelerated Identity Co-Construction Dynamics Through Fashion Performances on Instagram Consuming Products with Experiences: Why and When Consumers Want Mementos Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence Contagion and Product Physicality A Study of Consumer Response to Recycled-Content Products Contested and Confused: The Influence of Social Others in Disrupting Body Projects Corporate Social Responsibility and Dishonest Consumer Behavior Crime and Punishment through the Political Lens: How Liberals Forgive, and Conservatives Punish Ethical Brand Users Crossing Race and Markets: Introducing the Race in the Marketplace Research Network Cueing Backwards: Attention Processes in Multi-Attribute Choices Cues to Sincerity: How People Assess and Convey Sincerity in Language Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing Cultivating Collaboration and Value Cocreation in Consumption Journeys Cultural Values and Consumers’ Brand Preference D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness. D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy D3. Social Exclusion and WOM about Past versus Future Experiences D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth D6. How to Boast Appropriately When Word of Mouth Flows Internationally? D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators D9. Consumption Closure as a Driver of Positive Word of Mouth Dancing with Commercialism: Emphasizing Dramatism to Persuade Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength Data-Driven Computational Brand Perception Decisional Conflict Predicts Myopia Decreasing Impatience with Bundled Donations Dehumanization: Coping with Embarrassment in Consumer Purchases Deny the Voice Inside: Are Accessible Attitudes Always Beneficial? Deprivation of Control and the Phonetic Appeal of Brand Names Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products Di$tance Digital Storytelling and Post-Trust Online Sperm Marketing Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations Divorcing the Market Do Altruistic Individuals "Share" More Contents on Social Media? Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses Does a Blurry Background Make a High Roller? The Effects of Blurry versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases Doing it the Hard Way: More Effortful Saving Leads to Less Investing Doing Worse but Feeling Better: Consequences of Collective Choice Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources Don’t Stop! Partitioning Increases Satiation to Food Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires Donate Today or Give Tomorrow? Adding a Time Delay Increases Donation Amount but not Willingness to Donate Don't Troll Me Bro: A Study of Griefing in Video Games E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement E12. Green versus Premium Choice and Feelings of Pride E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success E2. Donation versus Adoption: How the Mode of Helping Moderates the Effect of Emotions on Helping E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality E5. Volunteer Motivations for Direct versus Indirect Service E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation? E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations E8. Perceptions of Out-Group Members: The Effects of Language Abstraction E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs Effects of Affective Language on Perceived Helpfulness of Online Reviews Effects of Brand Knowledge, Motivations, and Trust on Consumption Experience among Millennial Consumers Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity Emotion, Scientific Reasoning, and Judgments of Scientific Evidence Emotional Volatility and Cultural Success Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages Enhancing the Effectiveness of Narratives Among Vaccine-Skeptical Parents Examining the Link between Predicted Identity Change and Future Well-Being Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study Exploring the Intersection of Digital Virtual Consumption and Family Rituals Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation F10. Food Waste: On the Normalization of Structural Violence F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct? F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior. F7. Mere Packaging and Consumer Choice F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information Family Consumption Experiences Across Generations Faster than Fact: Consuming in Post-Truth Society Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior Feeling Bad by Wanting More or Wanting More by Feeling Bad:
The Materialism - Well-Being Cycle Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts Financial Education and Confidence in Financial Knowledge Finding Happiness in Meaning and Meaning in Happiness: Where, When, and For Whom Happiness and Meaning Converge Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors Foods for Sharing: The Social Value of Handmade Foods Format Neglect?: How Different Rank Claim Formats Influence Preference From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food From Novice to Know-it-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions G1. Enchantment through Retro Product Consumption in a Digital World G10. The Effects of self-construal on evaluations of brand logo colors G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits G4. That's So Sweet: Baby Cuteness Semantically Activates Sweetness to Increase Sweet Food Preference G5. The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization G7. The Presence of Dividing Line Decrease Perceived Quantity G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal G9. The Voice From Afar: How Reverberation Affects Consumer Cognition Gaze Reflects Loss Aversion Give Me Something of Yours: The Downside of Digital (vs. Physical) Exchanges Globalizing from the Periphery: The Role of Consumer Paratextual Translation Good Gets Better, Bad Gets Worse: The Polarizing Effect of Rating a Consumption Experience Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content Green Biases: Consumer Evaluations of Renewable and Non-Renewable Energy Sources Green Experiences: Using Green Products Improves the Accompanying Consumption Experience Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism Guilt Undermines Consumer Willingness to Buy More Meaningful Time H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation H12. Does Economic Development Influence Consumer Innovativeness? H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption H8. The Beneficial Side of Haze: Air Pollution Promotes Innovation and Creativity H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market Handshaking Promotes Deal-Making By Signaling Cooperative Intent Hindsight Value: Failed Transactions Inform Willingness to Pay How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration How Do Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectations to Business-to-Business Relationships How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences? How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising How Incremental Theory Enhances or Reduces Charitable Giving How Matte Product Surface Enhances Perceived Durability How Mortality Salience Shapes Consumers’ Responses to Brands How Numeric Roundness Influences Probability Perceptions How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign How Regional Diasporic Consumer Experiences Produce Transnational Imaginary How Residential Mobility Influences Donations How Temporal Separation in Budgeting Affects Spending Behavior How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption How the Voice Persuades How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities Human or Robot? The Uncanny Valley in Consumer Robots I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations I1. Blaming Him or Them? A Study on Attribution Behavior I10. Can Body Size Influence the Judgments of Warmth and Competence? I11. Self-Presentation in the Mating Market: The Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication I13. Ambient Light, Gender, and Creativity I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status? I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition I4. Pink Tax: Are Some Marketing Practices Discriminatory? I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young I6. How Does Runner’s World Shape a Runner’s World? Understanding Representations of the “Ideal” Female Body in Fitness Advertising I7. Male Spokespeople: Antecedents and Consequences of Social Comparison I8. How Food Images on Social Media Influence Online Reactions I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling
Threatened Leads to Heightened Evaluations of Identity-Relevant Products If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption I'm Scared, Want to Listen? Fear's Influence on Self-Disclosure Immigration, Abortion, and Gay Marriage – Oh My! Improving Customer Satisfaction Online through Valence Matching In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature Increasing Tax Salience Alters Investment Behavior Indigenous Trust and Readiness Towards Development Individual-level Carryover-Parameters in Reference-Price Models Ineffective Altruism: Giving Less When Donations Do More Inequality and Market (In)efficiency Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open Influence of Visual Crowding and Space Between Products on Consumer Choice Inside Jokes: Humor as social exclusion Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To Is All That Glitters Gold? The Effect of Product Surface Glossiness on Consumer Judgments Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness It’s About Trust: The Diffusion of Deviant Consumer Behavior J1. The Effect of Identity Abstractness on Information Processing Styles J10. Transnational Consumer Lifestyle J11. The Myth of Return – Success or Failure? Consumer Identity and Belonging in the Case of Repatriate Migrants J12. The Influence of Pet-Ownership on Consumer Behavior J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction J14. You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats J4. A Large Pack of Toilet Paper is Bad for Me: Self-control and Consumers’ Responses to Product Quantity J5. Buy Better, Buy Less: Future Self-Continuity and Construal Level Affect Investment in Sustainable Consumer Products J6. Cozying up to the Kardashians: A Theory for Consumers' Affinity towards Celebrity Gossip J7. Alienation from Ourselves, Alienation from Our Products: A Carry-over Effect of Self-alienation on Self-possession Connection J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App Just Let the “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude K10. The Acronym Effect: Acronym and Buzzword Use Lowers Consumer Persuasion K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision K12. Use language to change people’s mind: The persuasive power of online marketing communications K13. When Does Humor Increase Sharing? K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements K3. Goal or Knowledge? Exploring the Nature of Culture and its Consequential Effect K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations K6. Persuading the Moral Consumer: Matching Messages to Attitude Basis K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations. K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions L11. Consumer Search Mode Produces Unintended Marketing Consequences L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation L5. Understanding the components and effects of the Omnichannel Seamless Experience. L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding Liminal Motherhood: Relational Partners Experience of Liminality Liminality, Portals, and Narratives of Transformation Linguistic Antecedents of Anthropomorphism Losing Fast or Slow? Preferences for Uncertainty Resolution Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions M4. How Consumption Experiences Create Value M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation M6. Approaching Negative Experience M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior M8. Nostalgia Increases Healthy Attitudes and Behaviors M9. Exploring Historical Nostalgia and its Relevance to Consumer Research Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice Magic Hands? How Hand-Holding Appeal, Food Type, and Contamination Effects Impact Food Advertising Effectiveness Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer Major or Minor: When Foreign Language Increases Versus Decreases Cheating Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption Market Structure and Firm Engagement in Divisive Political Issues Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted? Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information Meaningfulness in New Products: Conceptualization and Measurement Meat the Needs: Ahold Delhaize Sustainable Retailing Model Mediation as a Multi-Dimensional Process of Brand-Related Interaction Memory-Based Models of Predicting Inferences about Brand Quality Mere and Near Completion Metaphorically Transgressing the Brand Relationship Millionaires on Instagram: Millennials’ Display of Experiential Luxury and Personal Branding Strategies on Visual Social Media Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions More than just a number: The negative effect of 100% claims More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption Motion, Emotion, and Indulgence: How Movement Influences Consumption My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases My Money is Yours, but My Time is Still Mine: Inseparability of Consumption from the Self Increases Control and Giving N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions N12. Untangling Different Envy Episodes and their Effects on Brand Attitude N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention N14. The Bright Side of Sadness: How Mood Affects Goal Initiation N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits N3. Emotion Regulation and Memory for Negative Emotion Ads N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices N6. Not Myself: The Impact of Secret-Keeping on Consumer Choice Regret N7. Emotion Or Information? Effects Of Online Social Support On Customer Engagement N8. Effect of Awe on Collectable Consumer Experience N9. Effects of Awe on Consumers’ Preferences for Bounded Brand Logos Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations Narrative Transportation and Cognitive Responses: The Other Side of the Story Narrow Algorithmic Searches Perpetuate Bias Neural pattern similarity reveals brand equity No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior Non-normative influence of self-decided prices on product-related inferences Nostalgiacising: A Performative Theory of Nostalgic Consumption O1. Choice, Rejection, and Context Effects O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law. O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks O3. The Effect of Numeric Information on Product Evaluation O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research O8. Valuation and Allocation of Bought Time O9. The Role of Numerical Identification in Customer Reaction toward Service Failure On Politics, Morality, and Consumer Response to Negative Publicity Once? No. Twenty times? Sure! Uncertainty and precommitment in social dilemmas Only "$20 More": Additional Price Framing Increases the Choice of Upgraded Products and Services Out of Your League: Women’s Luxury Products as Signals to Men P1. Constructed Preferences in Time-Money Tradeoffs: Evidence for Greater Violation of Procedural Invariance for Time as Opposed to Money Elicitations P10. Omission Bias in the Gain vs. Loss Domain P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk P12. Disclosure of Project Risk in Crowdfunding P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality P14. Financial Behavior Among Young Adult Consumers: The Influence of Self-determination and Financial Psychology P2. The Upside of Myopic Loss Aversion P3. Cash Costs You: The Pain of Holding P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions P6. Marginal Cost Consideration P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time P8. Understanding Financial Literacy: a Meta-Analysis of the Antecedents, Consequents and Moderators P9. Gift Budget Adherence and Price Discounts Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption. Parallel practices of visual domination and subversion Paying to Be Social? How Materialism Shapes Spending on Friends Paying to Purchase a Conversation Topic Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making Perceptions of Disability in the Marketplace: Moral Character Inferences and Persuasion Perceptions of Epistemic vs. Aleatory Uncertainty Affect Stock Investment Personal Budgeting: Does It Work? Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption Portals of Transformation In Consumer Experiences Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora Predicting memory-based consumer choices from recall and preferences Preferences for Insight and Effort Differ across Domains and Audiences Presidential Address Pretty Healthy Food: How Prettiness Amplifies Perceived Healthiness Prices in Red: When a Red Price Becomes a Stop Sign Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions Product Complexity as a Barrier to Consumer Financial Decision-Making Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products Pro-Environmental Waste Receptacle Labeling Can Increase Recycling Contamination Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions Promoting Well-being and Combating Harassment in the Academy Proximity Bias: Interactive Effects of Event Valence and Event Nearness on Probability Estimates Psychological Reactions to Human Versus Robotic Job Replacement Public Discourse and Cultural Valorization in the Cancer Marketplace Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects Q11. The Effect of Message Ephemerality on Information Processing Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions Q13. Liquid Consumption From Another Perspective: The Case of “Investomers” Q2. Why do Kids Love Watching Unboxing Videos? Understanding The Motivations of Children to Consume Unboxing Toy Videos Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships Q4. The notion of self-optimization in context of self-tracking and beyond Q5. Conceptualizing the Digital Experience in Luxury Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging Q8. Avatars, Consumers and Possession in Online Gaming Q9. Free or Fee? Consumers’ Decision to Pay for the Premium Version of a Music Streaming Service Rather than Using its Free Version R1. How Consumers Deal With Brand Failure-An Individual Differences Approach R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products R11. The Influence of Brand Rituals on Perceived Brand Authenticity R12. Brand Primes Can Satiate (Important) Consumer Goals R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands R7. How and Why Life Transition Influences Brand Extension Evaluation R8. Brand Perceptions and Consumer Support in the Face of a Transgression: Warmth Over Competence R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human) Red Flag! The Consequences of Alerting Consumers to Fake Reviews Rejecting Moralized Products: Moral Identity as a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being Repeat Performances Decrease Consumer Perceptions of Authenticity Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material Ritual Scholarship in Marketing: Past, Present and Future Rituals Enhance Self-Brand Connection: The Role of Time Perception Robo-Advising: Algorithm Appreciation Round It Up: Preference Exists for Rounded Totals (PERT) Running Through Time: How Life Rhythms Foster Identity Permanence Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding Saving for Experiences Versus Material Goods Scope Insensitivity in Debt Repayment Search Predicts and Changes Patience in Intertemporal Choice Secrecy Prompts Nonconformity-Avoidance in Consumption Choice Secret Consumption in Close Relationships Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume Self-Producer`s Journey: Identity Construction and Transformation in Self-Production Semantic Processes in Memory-Based Consumer Decision Making Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice Shared Values, Trust, and Consumers’ Deference to Experts Shopping for Freedom: Moroccan Women's Experience in Supermarkets Show Me More! Powerlessness Drives Variety Seeking Signaling Fun: Anticipated Sharing Leads to Hedonic Choice Silencing the Call of the Sirens Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns Snack Portion Size Choice, Expectations and Actual Experiences in Children: The Interplay of Healthiness, Hunger, and Sensory Food Imagery So-Bad-It’s-Good: When Consumers Prefer Bad Options Social Class and Prosocial Behaviors Social Sharing of Negative Emotions in Virtual Travel Communities Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection Spreading of Alternatives Without a Perception of Choice Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce Stigma at Every Turn: Exploring Bi+ Consumer Experiences Stigmatization of a Cultural Ritual Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases Sustainable Luxury: a Paradox or a Desirable Consumption? Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account System Justification and the Preference for Atavistic Products Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews Tattoo: A Perspective Beyond Estethics Teaching Consumer Resistance in Jamaica: Subvertising in Action Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products Testing Theories of Goal Progress within Online Learning Thank You = Trust Me: When Gratitude Expressions Help Promote New Products Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People The "Healthy=Lighter" Heuristic The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices The Anchoring Effects of Temperature Cues on Price Valuations The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor The Best of Both Worlds: Androgyny in Consumer Choice The Dark Side of Luxury: The Social Costs of Conspicuous Consumption The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study The Effect of Fertility on Women’s Word-of-Mouth Behavior The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy The Effect of Identity Conflict on Price Sensitivity The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications The Effects of Being Time Poor and Time Rich on Happiness The Effects of Breadth of Product Categories on Budgeting The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had The Experiential Advantage: A Meta-Analysis The Identifiable Donor Effect The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews The Impact of Implicit Rate of Change on Arousal and Subjective Ratings The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences The Impact of Price and Size Comparisons on Consumer Perception and Choice The Impact of Product Type on Disposal Intentions The Impostor Syndrome from Luxury Consumption The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals The Influence of Goal Specificity on Planning Effectiveness: A Meta-Analysis The Inimical Lure of Intense Means The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation The Journey That Makes Us: The Impact of Residential Mobility on Self-clarity and Consumer Motivation The Last Hurrah Effect: End-of-Week and End-of-Month Time Periods Increase Financial Risk-Taking The Messy Satiation Effect: The Benefits of Eating Like a Pig The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences The Neutral Face of Blue: How Color Can Make Consumers Stay Sensitive The Pleasure of Being Right (Even When the World Is Bad) The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success The Power of Pottymouth in Word-of-Mouth The Power of the Past: Consumer Nostalgia as a Coping Resource The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time The Price of a Threat: How Social Identity Threat Influences Price Sensitivity The Production and Consumption of Retro Brands Beyond Meaning Revival The psychological impact of annuities: Can pension payout choice influence health behavior? The Psychology of Fun: Inquiry into Consumers' Fun Experiences The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo The Ritualistic Dimension of Microlending The Role of Expectations About Changes in Wealth in Discounting Decisions The Secrecy Effect: Secret Consumption Polarizes Product Evaluations The Self-Bolstering Effects of Repeated Affirmations over Time The Self-Perception Connection: Why Consumers Devalue Unattractive Produce The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure The Subjective Value of Popularity: A Neural Account of Socially Informed Functional Value and Social Value The Trusted Influencer: How They Do It and How Brands Can Benefit The Unbearable Smallness of Being: How Feeling Physical Small Influences Decision Delegation The Upside of Immorality: The Signal Value of Offensive Producer Behavior The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers The Victory Effect: Is First-Place Seeking Stronger than Last-Place Aversion? Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior Time and Space for Robots and AI Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time Time-of-Day Effects on Consumers’ Social Media Engagement To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct? To Touch or Not to Touch?: How Touch Influences Decision Confidence To Trace is to Trust: From Product Traceability to Brand Trust Too Much of a Good Thing? Consumer Response to Changes in Brand Essence Toward Optimal Symbolic Recovery: Why and When “Thank you” is Better than “Sorry” in Addressing Service Delays Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making Trapped in the rabbit hole: Life history strategies modulate the impact of mild stress on hedonic consumption Trust in Doubt: Co-Chair's Invited Panel Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction Trust No One. Verify Everything: Bitcoin Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge Trusting the data, the self and “the other” in self tracking practices Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems Two-By-Two: Categorical Thinking About Continuous Bivariate Data Uncertain Reward Campaigns Impact Product Size Choices Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India Understanding Organ Donation: Discourses of Embodied Recycling Understanding the Framing of Recommendations Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China Understanding Trust Formation in Peer-to-peer Social Commerce Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire Unintended Customer Consequences of Corporate Lobbying Unobserved Altruism: How Social- And Self-Signaling Motivations Shape Willingness to Donate Using a Meta-Analysis to Unravel Relative Importance of Postulated Explanations for the Endowment Effect Using multi-methods in behavioral pricing research Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift Visual Perceptual Research in Marketing Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay Walking the Thin Edge: The Dark Side of Brand Communities and Collecting Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone! What a Waste: Effects of Food Consumption Choices and Traffic Light Labelling on Disposal What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations When do More Options Produce Worse Choice? When do people learn more from others’ prosocial behavior? A meta-analysis of prosocial modeling effect When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer? When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption When Implementation Intentions Backfire: Illusion of Goal Progress in Financial Decisions When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases When Less is More - How Making Products More Personal Can Decrease Purchase Intention When Negative Observations Broaden Generalization of Product Attributes to Novel Products When News Gets Personal: The Evolution of Content in the Successive Retelling of Events When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups When Perceiving Oneself as a Spender Increases Saving When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it When Prominent Logos Make You Feel Competent When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages When Taking Action Means Accepting Responsibility: Omission Bias Predicts Reluctance to Vaccinate Due to Greater Anticipated Culpability for Negative Side Effects When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection. When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product When Zero Prices Backfire: A Dual-Process Model for Understanding Consumers’ Reactions to Zero Prices Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production Why Do People Who Have More Enjoy Horror More? Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions Willingness to Pay: A Contextualized Method of Valuation With or Without You: When Second Person Pronouns Engage Listeners Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
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