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Proceedings Volume AP-12
A Conceptual Framework of the Role of ShameDuring Violation of Trust in a Consumer-Brand Relationship A Model of Smart Technologies A Narrative Inquiry of Consumption A Serial Mediation Effect of Immersive Virtual Reality on Purchase Intention in Real Estate and the Moderating Role of Psychological Distance Across Space and Time: How Cultural and Institutional Differences Explain Consumer-Brand Relationships’ Differential Effects on Brand Loyalty Airbnb Influence on Community Living – A Case Study of Delhi All That Glitters Is Gold: Toward a Theory of Sensory Flamboyance and Subtlety in Consumption An Investigation of Mobile Social Networking Application Users’ Responses to In-App Advertisements Antibiotics Overuse and Self-Medication in India: A Social Marketing Framework Applying the Geddesian Triad Theory of Town Planning to Understand the Data Consumption Patterns at the Bottom of the Pyramid Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots for Shopping Using Smartphones Are Positive Firm Activities Equally Effective Across All Cultures? A Country Level Analysis of Well-Being Assorted Gifts Can’t Buy My Love: The Effect of Intimacy on Anticipated Regret With Gifting Choice Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists AWE, FEAR OR MIXED? THE CURIOUS CASE OF THREAT AWE Bail Out on the Bundle? A Study of Factors Impacting Transaction Decoupling and Post Purchase Bundle Consumption Believe It or Not! Antecedents and Consequences of False News in Marketing Blended Brand Names: It’s Just Not What You Know, It’s the Sound Brand Names, Numbers and Forgiveness: The Leet Effect Brand Transgressions: Measuring the Influence of Relationship Marketing Strategies in Customer Forgiveness Behaviour Buying Time: How Social Power Influences Time-Money Exchanges Consumer Ambivalence, Dissonance, and Indifference – Apples, Oranges, and Pears or Peas in the Same Pod? Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities Consumer Incivility: A Control Restoration Mechanism Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception Cozying Up to the Kardashians: A Theory for Consumers’ Affinity Towards Celebrity Gossip Do Number Endings Influence the Likelihood of Consumer Debt Repayment? Do People Understand That a Small Payment Actually Hurts Motivation? An Attempt to Reconcile Two Conflicting Findings Don’t Talk, Text: Modality in Consumer Interactions With Human Versus AI Agents Editors’ Roundtable Effect of Base Service Tariff Structure on Purchase of Add-On Services Emotional Echo Chambers: How Emojis Affect Consumers’ Emotions and Responses to Social Media Posts Examining Attitude Functions’ Antecedents and Consequences in a Cross-National Setting Farther You Are Happier I Am: The Role of Perceived Attribution and Charitable Credit Feeling Calm or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App Feeling Wealthy, Spending Less: The Interplay of Perceived and Objective Wealth on Consumption Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-drinking Messages Guilt Trips: Modelling the Positive and Negative Effects of Guilt Appeals Hear What’s Here: The Effect of Semantically Congruent Lyrics on Brand Perception How Do Customers Derive Enjoyment From Their Experiences in Online Brand Communities? The Role of Customer-to-Customer Interactions How Possessiveness Cues in Brand Names Impact Brand Evaluations How Service Interaction Drives Customer Value: The Mediating Role of Customer – Environment Fit Ignorance Hurts but Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene? Impact of Data Trigger Combinations on Effectiveness of Personalized Banner Ads Importance Given to Future Price Improving the Effectiveness of Healthcare Communication: The Critical Role of Vividness Leveraging Corporate Responsibility and Sustainability to Drive Triple Bottom Line Value Magical Thinking in Digital Spaces: The Unconscious Influence of Evil Eye Belief on Visual Concealment Management of Dissonance by Deviant Religious Consumers Management Response Strategies for Varying Sentiments and Emotions in Online Consumer Reviews Oh! It’s So Costly, It Must Be Green! The Impact of Price on the Green Perception of Eco-Friendly Products Photographic Data Privacy: Sharing Sexually Explicit Imagery Online Political Marketing and Psychology Relative Economic Position, Income Inequality and Conspicuous Consumption in an Emerging Economy Research on the Impact of Vividness of Advertising on Consumer Product Attitude Under Anthropomorphic Scenario Role of Authenticity in Village Tourism Consumption: A Netnographic Analysis Role of Visual Elements in Brand Logo Design Seeing More in Less: How Mindsets Influence the Process and Outcome of Product Customization Seeking Pain for a Better Me: Negative Experience as an Aid to Reaffirm Self-Views After Self-Control Failure Should Consumers Be Better Informed About Commercial Initiatives in Entertainment Content? Special Topics in Branding Spillover Effect from the Marketplace Brand Under Conditions of Distribution Exclusivity Study of an Open-to-Air Market in India – A System Modelling Approach The Effect of Country-of-Origin on Product Efficacy The Effect of Food in Motion Figure on the Perceived Healthiness of Food The Effects of Competition on Conspicuous Consumption: The Mediating Role of Social Comparison The Impact of Activating Time Versus Money on Emotional Brand Attachment The Impact of Artificial Agents on Persuasion: A Construal Level Account The Impact of Relationship Closeness on Hedonic Adaptation: Perceived Social Value as a Mediator The Influence of Shopping Goals on Consumers’ Sequential Choices The Influence of Vague and Precise Waiting Information on Perception of Wait Time: A Field Study in Healthcare Field The Instagram Disorder Scale: World of Teens, Hash Tags, Followers and Likes The Multiple Logics of Luxury Retail Experience The Point of No Return: Examining the Drivers and Consequences of Online Product Non-return The Taste of Colour: Examining the Influence of Package Colour on Consumer Perceptions and Buying Intention The Use of Mature Models in Advertisements and Its Contribution to the Spirituality of Older Consumers To Attend or to Avoid? The Differential Effects of Interruptions and Distractions on Product Evaluation To Sell or to Donate: Why Special Possessions Are Donated and Not Sold Toward a Science of Negative Critical Incidents: Bridging Brand Transgression Research and Service Failure-Recovery Uncovering the Influence of Transitioning Consumption Practices on Consumer Food-Choice Decision-Making Behavior Understanding the Me in Facebook: A Literature Review of Conspicuous Consumption in Social Media When Might Better Services Lead to More Complaints? When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes Toward Money-Effort Exchange in a Prosocial Context Where East Meets West: Enriching Cultural Universals Why Do We Hate Brands? Why Is 1 Out of 20 Riskier Than 5%? Effect of Representing Unlikely Events as Frequency Versus Percentage on Risk Perceptions Will “I” Pay More for “Our” Benefit? Premium-Benefit Trade-Offs in Consumers’ Green Purchase
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