Learn more about our
Terms of Service and
Privacy Policy
Dismiss
Proceedings Volume E-11
“4” vs. “Four”: The Influence of Number Format on Perceived Magnitude and Product Evaluations “I Don’t Care when I’ll Give, but I’ll Give More Later.” Adding Time Delays Increases Donation Amounts, but Not Willingness to Donate “I Was Told I Would Look Stupid”: The Effect of Negative Product Reviews on Image Concerns and the Product Usage of Existing Owners “I’m in Love with the Shape of Me” Product Curvature Preferences as a Coping Strategy A Match Made in Heaven The Effectiveness of Matching Pictorial and Temporal Horizons in Advertising A Power Man Rarely Stoops to Pettiness? The Role of (In)Congruence Between Explicit and Implicit Power on Forgiveness A Tactile Toolbox: Documenting Consumer Responses to Haptic Feedback in Advertising Accounting for Gains from Discounted Credit Algorithm Attraction versus Aversion: Perceived Expertise Influences Consumers’ Reactions to Recommendations Generated by an Algorithm (vs . Expert) All That Glitters Is Not Gold: Packaging Glossiness, Attention, and Trustworthiness Allocation between Alternatives: The Role of Tradeoffs An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives Are Busy Consumers More Satisfied Consumers? It Depends! The Effect of Perceived Busyness on Satisfaction Better Uncertain in the Woods than Certain in the Backyard: How Does Emotional Uncertainty Affect Predicted Utility and Forecasting Error? . . . . . . . . . . . . . . . . . . . . . . . . . . 288 Blogger and Audience Engagement: A Performance Theory Perspective Building Corporate Social Responsibility Reputations – a Buffer or a Liability when Facing Corporate Ethical Transgressions? Can a Computer Vision Algorithm Predict New Product Adoption? Can You Rent High Status? The Relationship between Luxury and Conspicuousness in Access-Based Consumption Carpe Diem! Hedonic Experiences Facilitate the Disregard of Sunk Costs Cashless Payments, Pain of Paying and the Role of Attachment Cause-Related Marketing (CM) Strategy of Luxury Brands: Altruistic Possessiveness Makes Luxury Brand CM More Effective Celebrity Consumption Experiences: Liminality and Hyperreality in Celebrity - Consumer Interactions Choice Architecture Engages Moral and Not Social Norms to Influence Pro-Environmental Consumer Choice Through Negative and Positive Emotions Choice Overload Among Children Choosing Variety to Fight Sleepiness Color Temperature of Environmental Lighting and Conformity Combinations: Framing Completeness Communicating a Promise of Change: Visual Steps Enhance Process Imagery Consumer Reactions to the Scope of a Data Breach Incident: How Affect Moderates Scope Effects on Intentions to Leave the Focal Firm Consumer Responses to Service Robots Consumer Responses to Similar Others’ Unethical Behavior: The Moderating Role of Norm Violation Type Consumer Responses to the Susceptibility-Induced Threat in the Preventative Communication Courting Controversy: When Taking a Stand on Social Issues Hurts or Helps Business Crossmodal Synesthesia: Sensory Discomfort Affects Product Preferences Across Modalities Customer Value within a Broader Perspective: Development and Validation of a Public Value Scale Defensive Arousal Neglect: Why Consumers Fail to Regret Unhealthy Consumption Denomination Anchors: Demonstrating the Contingent Nature of the Denomination Effect as a Function of Price Level Desire-Tinted primes: When Desire Facilitates and when It Inhibits Priming Effects Did Not Expect It from You! The Effect of Source Typicality on Perceived Message Originality Differences in Spending Time and Money: The Case of Charitable Giving Disgusting? No, Just Different: Understanding Consumer Skepticism towards Sustainable Food Innovations Do Consumers Expect Values to Increase or Decrease over Time? Do Customers Like to be Abused? A Study on Customer Loyalty Among Chinese Millennial Generation from a Stockholm Syndrome Perspective Do People Rely on Information for Food Choice?: The Role of the Type of Novelty and Personality Traits Do Their Values Fit in with Mine? Analyzing the Importance of Congruence between Consumers’ and Retailers’ Values Does Face Orientation Affect the Perception of a Model and the Evaluation of Advertised Product? Does Random Placement to Central Positions Improve Performance? Centre Effects in the Classroom and the Olympics Does Your Brand Name Sound Heavy or Light? The Congruency Effect of Sound and Visual Position of Brand Name on Product Evaluation Don’t Give Me Breaks: Partitioning Hedonic Experiences Influence Adaptation Don’t Trust the Humans: The Impact of Avatars on Persuasion Early Adopters and the Attraction Effect Editing Entertainment: Length Constraints, Consumption Experiences and Motion Pictures Effect of Product Categorization on Consumer Thinking Style Effects of Absence Positioning of Unknown Product Ingredients on Consumer Evaluations Effects of Awe on Consumer Healthy Food Choices Effects of Facial Asymmetry on Emoji Evaluation and Product Preference Effects of Sequential Order and Time Constraint on Overall Evaluation of Complex Consumption Experiences Embarrassed While Ordering Food? Role of Calorie Posting and Social Context Emojional Communication in Digitally Mediated Relationships Energy/Technology: ‘En-gauging’ Consumer Culture Ethical Consumer Behavior in (Un-)fair Markets: Fair Market Ideology as Moderator of the Effect of Ethical Cues on Ethical Consumer Behavior Expertise Inferences from Variety Seeking Exploring the Effect of Private Self-Conscious Empathic Concern on Socially Responsible Consumption Eye Buy: Visual Exploration Affects Product Choice Food Dilemma on the Road: What Matters the Most? Forgetting to Remember Our Experiences: People Overestimate the Future Salience of Past Personal Events Forming Judgments Based on Spouse’s Attractiveness Gender Differences in Response to Visual Harmony: Why and When? Getting More versus Spending Less: How Social Comparisons Based on Input and Output Increase Consumer Motivation Give Me Tactile Information, but Only if Not Diagnostic: The Effects of Online Information Sources on Consumers’ Attitude Going to Extremes: Why Traditional Likert-Type Items Outperform (Mobile Friendly) Dropdown Items Green Crowdfunding: New Consumer Roles in Sustainable Economy Green, Greener, Greenest: Can Competition Increase Sustainable Behavior? Health Care Decisions in a Relationship: An Attachment Theory Approach Hedonism: A Phenomenological Study of Pleasure and Pain in Everyday Ethical Consumption Holistic Processing and Left-Digit Effect How 5-Colour Nutritional Labels Influence Foods’ Purchases and Evaluations: The Role of Consumers’ Previous Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . How Beginner Reviewers Systematically Benefit and Harm Service Providers: Biases in Rating Approaches on User-Generated Reputation Systems How Consumers React to Anthropomorphized Brand Alliance? Applying Interpersonal Expectancies to Business-to-Business Relationships How Consumers React to Tattooed Brand Displays: An Optimal Assimilation/Distinctiveness Perspective How Does Donation Box Transparency Affect Charitable Giving? A Money Priming Perspective How Does Nostalgia in Advertising Increase Brand Love in Different Cultures? How Does Self-Concept Clarity Influence Happiness in Experiential Settings? The Role of Strangers versus Friends How Large Assortments Lead Us to Succumb to Temptation How Mortality Salience Shapes Consumer Evaluations of Brands How Slider Scales Systematically Bias Willingness-to-Pay: Implicit Recalibration of Monetary Magnitudes How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences How to Influence Consumer Food Waste Behavior: Effects of Temporal Distance and Providing Nutritional Information on Consumption Choices and Disposal Behavior How You Found it Matters: Autonomous Discovery of Hospitality Venues Fosters Customer Bonds I Don’t Own It but Its Mine -The Impact of Materialism on New Modes of Luxury Consumption I See You and I See Myself – Communication, Individual Characteristics and Others-View Explaining Choice of Imperfect Products I’m Scared, Want to Listen? Fear’s Impact on Self-Disclosure to Brands Identifying the Picky Shopper In Praise of Pleasure: Hedonic Consumption Fosters Prosocial Behavior Increasing Public Transport Use by Labeling Consumers as Green – A Field Experiment Influence of Facebook Engagement on Brand Performance across Brand Life Influence of Visual Crowding and Product Distance on Consumer Choice Is it Possible to Hold Opposite Beliefs at Implicit Levels? Contextualized Intuitions About (Un)Healthy Foods Is Social Capital Context Dependent? The Weight Watchers’ Online and Offline Brand Communities Is Stolen Water Really Sweeter? The Impact of Unethical Consumption on Satisfaction and Recommendations Knowing, Owning, Caring – the Effect of Psychological Ownership on Pro-Environmental Behavior Life Has No Control Condition: Counterfactual Neglect in Causal Attributions Liminality and the Transition to Motherhood for Ethnic Minority Consumers: Examining the Experiences of South Asian Mothers in the UK Loving a Loser: Experiential Learning Increases the Desire for Non-Favorite Consumption Categories Malleable Monopoly Money: Does How You Pay for a Gift Card affect How You Spend it? Managing Multiple Consumer Credits: Effects of Cognitive Load and Goal Representation on Repayment Strategies Matte Packaging and its Effect on Perceived Naturalness of a Product Media-Specific Persuasion Knowledge of Social Network Sites Users: Media-Specific Persuasion Knowledge of Social Network Sites Users: An Exploratory Study Mindfulness Promotes Green Product Choices via Environmental Awareness Moderators of the Denomination Effect: Role of Hedonic versus Utilitarian Consumption and Denomination Matching More or Less Happy? The Impact of Sustainable Consumption on Young Consumers’ Well-Being More or More Giving: When the Appeal Determines the Pattern of Charitable Giving Negative Language Makes Online Reviews More Useful Neural Similarity and Neural Activation Offer Robust Out-Of-Sample Predictions of Video Ratings Not Just a Number: The Effect of 100% Claims on Consumers Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences Odd Numbers are Dynamic: How Numerical Parity Influences Consumer Judgment Perceiving Opportunities to Divide: How Expanded vs. Contracted Units Influence Goal Pursuit Organization Perfectionism and Risk Perception in the Market Place: How Perfectionism Affect Consumers’ Risk Perceptions and Choice? Personalized Hardship Sparks Donations from Self-Interested Individuals Planning To Do or Not To Do: The Efficacy of Implementation Intentions on Healthy and Unhealthy Eating Behaviors Practising Sustainability Unintentionally; an Ethnography of Allotmenteering Product Search in Retail Environments: Influence of Vertical Product Location on Search Performance Pursuing the Fairytale Wedding: The Role of Liminality & Bridal Identity Reciprocal Altruism as a Motivation for Sharing: Sharing Up verses Sharing Down Recommended Products as Complements or Substitutes: The Role of Recommendation Framing Reminders of Money Lead American Patients to Desire Greater Autonomy Restorative Shame Response through Status Consumption in China Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material Reward Salience vs . Hedonic Adaptation: Liking vs . Wanting in Response to Sequential Persuasion Riches to Rags to “Riches” – Consumers’ Identity (Re-) Construction after Having Overcome a Spell of Poverty Rituals and Nuptials: Relationship Rituals Predict Relationship Satisfaction Same Same but Different – Using Anthropomorphism in the Battle against Food Waste Saving for Experiences versus Material Goods Seducing Customers with Fond Memories: The Effect of Nostalgia on Consumer Switching Behavior Self-Gifting in Interdependent Cultures: Lonely Mothers and Self-Compassion Should Out-Group Members Communicate Factual Message in order to Foster a Sense of Proximity? Smaller Numerical Differences can Enhance Product Appeal Staging the Corpse: Managing Meaning on the Final Journey of the Body Sticky Places: Time, Geography and Identity in Consumer Mobility Surprise in the Mail: The Impact of Feeling of Control on Adoption of Surprise-Me Subscription Services Swiping Is the New Liking: How Product Orientation Shapes Product Evaluations Conveyed Through Swiping Talented (vs . Hard-working) Is Machine-like: Impact of Service Employee Performance Attribution on Relationship Expectation Tasting Who You Want to Be: Product Experience and Psychological Needs The “Opt-out” Effect: When the Need to Choose Decreases Donations The Antecedents and Consequences of Brand Betrayal The Appeal of Deals: Are Discounts Money Saved or Quality Gained? The Art of Framing the Deal: The Salience of Restrictions vs . Rewards The Asymmetric Effect of Recommendation Signs on Consumer Choice Commitment The Citizenist-Consumer: When the Literate Citizen Rescue the Deemed Irresponsible Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 287 The Compromise Effect in Post-Purchase Consumption Behavior The Consumer-Crowd Dynamic: How Individuals Navigate Crowd Consumption Activities The Different Roles of the Two Dimensions of Brand Perception - Warmth and Competence After Service Failures The Effect of Pooling Financial Resources on Relationship Satisfaction The Effect of Social Exclusion Intensity and Consumers’ Overconfidence on Social-Oriented and Self-Oriented Behaviors The Effect of Speed on Satisfaction: Expectation-based and Salience-based Counterfactuals The Effects of Death-Related Media Information on Value Orientation and Consumer Scope Sensitivity The Effects of Self-Construal on Evaluations of Brand Logo Colors The Friluftsliv Effect: The Benefits of Organic Design Aesthetics in Consumer Settings The Impostor Syndrome from Luxury Consumption The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand The Influence of Power on Preference for Anthropomorphized Brands Depends on Perceived Competence The Magic of Human Touch: Impact of Interpersonal Touch on Ad Perceptions and Attitudes The Mystery Around Product Packaging: The Effect of Fantasy Labels on Product Evaluation and Actual Purchases The Negative Effect of Sharing Hedonic Customization Experiences on Satisfaction The Politics of Mobilising a Sharing Economy The Predictability Utility: Product Recommendations Increase Enjoyment of a Consumption Experience The Reviewer Halo Effect: When What You Write Becomes Who You Are The Role of Institutional Logics in Market Vanishing and Revival: The Case of a Threatened Heritage Product “the Sefsari” The Silver-Lining of Distrust: The Reduction of Information Distortion through Cognitive Consistency The Smart Joker: Resolving Incongruous Humor in Advertising Triggers Impressions of Competent Advertisers The Unspeakable Dark Side of Status: Low Color-Value Signals Status, unless You Mention It The Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers There Is No Such Thing as a Free Lunch: The Negative Effect of Zero Price on Consumer Demand This Product Fits So Well on You! The Impact of Sources when Receiving Online Positive Feedback on Confidence in Fit For Appearance-Related Products Throwing Out the Apples and the Oranges: A Comparison of Methods to Measure In-Home Food Waste Tight and Loose Cultural Perspectives: Perceived Autonomy on Inferred Status and Liking To Have or To Do: The Role of Implicit Theories To Tell and Not To Tell, That Is the Question: Together or Separate? A Psychological Ownership Account of Bundling Effect Trickle-Round Signals: When Low Status Becomes High Trying to Fit In: How Consumers Change to Embody Marketplace Aesthetics Understanding the Motivation to Help Others under Mortality Salience: Self-Worth Enhancement versus Cultural Standards Reinforcement Unpacking the Lunchbox: Surveillant Assemblages, Mothering and Social Class Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits When a Beautiful Service Provider Makes Mistakes: The Moderating Role of Service Failure Type When Being Good is Bad: The Effect of CSR Reputation and Crisis-type on Consumer Responses When Objects Trump Subjects When Prominent Logos Can Create Value When Seeing a Ratio Reduces Perceived Risk: An Examination into the Use of Infographics to Convey Risk When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Marketing Advertisements Which Side is Right? Visual Price Dominance Under Low and High Engagement Will Self-Driving Cars Make Us Less Moral? Yes, They Can Young Consumers Market Themselves with Virtual Stickers in a Social Messaging Line Application
© 2023 Association for Consumer Research
Close modal window
