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Proceedings Volume LA-04
(Religious) Scapular and Devotion: Extended Self and Sacralization “Olha Pro Céu, Meu Amor”: Living the ‘Sertão’ through a Service Experience in an Interactive Museum “Pay What You Want” Pricing: A Strategy for Integrating the Bottom of the Pyramid? A Conceptual Framework to Understand Responsible Consumption Behavior A Dilemma with Height: A Critical Review of Body Image and Clothing Choice for Men of Shorter Stature Achieving Resonance in Liquid Consumption via Deceleration on the Camino de Santiago An Upbeat Crowd: Fast In-Store Music Attenuates the Negative Effects of High Social Density on Retail Sales Better Safe than Sorry: Effects of Brand Hatred on Preferences for Competing Brands Beyond Emotional Labor in Hedonic Servicescapes Brand Extensions and Construal Culture Can Guilt be Repaired by Consumption? An Experimental Analysis of Brazilian Mothers CAN THE BRAND MAKE US BEAUTIFUL: A STUDY ON BRAND TRANSFERENCE Changing Moral Judgments of Short and Long Speculation: The Role of Moral versus Economic Arguments and the Consumer’s Motivational Orientation Choice Architecture, Norms and Sustainable Consumption Construction Process of a Destination Image: Applying the “Schemas” Concept Consumer Behaviour Analysis Applied to Mobile Marketing Correlates of Consumer Confinement Counterfeit Luxury Brand Consumption: Morality vs Pleasure Decision Continuum of Consumers’ Product Choice Deconstructing Hedonic Experiences using Tensor Factorization Design, Emotions, and Willingness-to-Pay Differentiation Based on the Value of Business Relations: How to Reach and Maintain the Provider Status. An Analysis of the Buyer-Seller Relationship in an Emerging Economy Diving and Sustainability: Does The Consumer Perceive Sacrifice In This Experience? Dramas of a Patriotic Brand: Conflicts on The Process of Legitimating The Local Belongingness of a Brand Edgar Morin – The Uniduality of the Magical and the Real Engagement – Experiencing Magic in the C2C Online Auction Financial Knowledge and Well-Being of Vulnerable Consumers: The Financial Education Process of Low-Income Older People Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events From Consumption to Meaning: How Fans Consume Star Trek in Brazil Frugality: Antecedents, Consequents and Implications for Consumer Welfare Giving Away The Data of Others: An Exploration of an Ownership Ambiguity Framework Gone but Not Forgotten: Caribbean Consumer Reactions to Retro-Marketing How Can Logo Make An Inspirational Brand? How Different Nutrition Information Formats May Lead to Less Calorie Dense Food Choices Impact of the Attractiveness of a Shopping Center in the Consumer Satisfaction: The Moderator Role of the Motivations and the Frequency of Visits In Store Customer Experience: A First Approximation in the Construction of a Scale Inclusive Food Distribution Network at Subsistence Markets: Kiteiras Project Research Experience Influence of Trust and Security on the Intention to Shop Online International Marketing Strategies: The Case of Colombian Small and Medium Enterprises Is it Consumers or Brands? An Investigation of Who Is Ultimately Influencing Sales in Online Brand Communities Local Brand Purchase Likelihood: An Investigation of Antecedents to Increase Consumer Preference Magical Machines Meet Magical People Micro and Small Enterprises´ Challenges in Developing and Providing Goods to the Base of the Pyramid Micro-Borrowing: Navigating the Responsibilities of an Indebted Life Mobility Factors for Reducing Self-Reported Travel Times to Health Services Motivational Characteristics of Online Shopping and Buying: Impulsive and Compulsive Buying in E-Stores Multilevel Multivariate Meta-analysis with Application to Choice Overload My Magic is Stronger than Yours: An Exploration of Competitive Spirituality in Brazilian Religions Online Brand Content Sharing on Social Networks – An Experiment Assessing the Role of Emotions on News and Advertising Online Sharing Online Reviews: Some Empirical Generalizations Out in the Open: Understanding Consumer Acceptance or Rejection of Colombia’s Black Market Paradoxes in Reward-Based Crowdfunding Patanjali Ayurved- The Guru and the Myth-Making Por Qué El Consumidor Cambia de Decisión Evidencia Experimental Del Efecto de Mera Presentación (Why Consumer Change Their Minds: Experimental Evidence of presentation Effect) Service Employee Nonverbal Sexual Signals as a Predictor of Consumer Word-of-Mouth Intentions: A Caribbean Perspective Sex Differences in Customer Retaliatory Behaviors: The Role of Oxytocin? Single Administration of Testosterone Impairs Cognitive Reflection in Men Single Paper Meta-analysis: Benefits for Study Summary, Theory-testing, and Replicability Small but Moral: The impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns Social Ties and Improved Well-Being: The Role of Wikimujeres in Colombian Women’s Business Development Street Vending: Exploring the Transformative Impact of ‘Forgotten’ Services Sustainability in Subsistence Marketplaces, a Community Challenge Sustainable Consumption: Driven by Purpose, Redirected by Emotions, Compromised by Income Technology Readiness and E-Loyalty in B2C E-Commerce The Brain’s Role in Decision making: Responses to Online and Printed Ad Campaigns The Cultural Agenda And Leisure Time In Medellín, From The Perspective Of The Online Content Experiences Shared The Decision Making Process of Individual Credit Buying: an Analysis of the Effect for the Payment Conditions, Type of Product and Individual Differences The Impact of Consumer Mood on Use of Mobile Payment The Influence of Package Design on Consumer Preference THE MEANINGS FOR THE NIPPONESE TEA CERIMONY IN THE SOUTHERN REGION OF BRAZIL The Power of the Click: A Consumer-centric Approach using Online Journey Mapping to Develop Consumer Personas and Predict Future Clicks The Reasons for Choosing Popular: Extending Naive Theories of Popularity with Uncertainty Reduction and Societal Value The Relevance of Urban Mobility for Consumer Research: An Interdisciplinary The Role of Anxiety and Regret After an Unsatisfactory Service Recovery The Role of Brand Predisposed Preferences on the Effectiveness of Product Placement: Comparing Hispanic and Non-Hispanic Moviegoers in the US The Role of Perceived Consumer Effectiveness in Recycling Behavior: an Indirect Pathway Through Another Pro-environmental Behavior The Shopping Experience of the Middle Class Consumer of an Emerging Country In Two Retail Formats Tradition and Sacralization: When the Profane Aspects of a Street Fair Makes It Sacred Visual Artist Brand Personality Exploitation: Artist - Brand Alliances for Attracting New Consumers to a Brand What are You Hungry For? An Analysis of Conditioning Stimuli of Meat-Eating Predisposition Why Do They Have It and Not I? Envy and Consumption
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