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Proceedings Volume NA-45
inShare 12-J: When Failure Isn’t the End: How Temporal Framing of Goal Failures Can Affect Goal Reengagement Gender Identity and Liminality: An Exploration among Young Women with Breast Cancer $100 a Month or $1,200 a Year: Impact of Regulatory Focus on the Evaluation of Temporally Framed Attributes “Broken Eggs” and “Good Eggs”: Understanding “Post-IVF” Consumer Ambivalence Through Autography “Don’t Tell Me What to Do!” Shoppers Rely Less on Consumer Reviews for Experiential than Material Purchases “I Am What You Eat”: Parents’ Morality is Inferred from the Products they Choose for their Children “My Donation is More Helpful if I Benefit”: Personal Gains Signal Impact of Prosocial Spending “That’s Bitter!” Culture Specific Effects of Gustatory Experience on Judgments of Fairness and Advancement “That’s Embarrassing!” Effects of Brand Anthropomorphism on Intimate Disclosure “You Saved a Life”: How Past Donation Use Increases Donor Reactivation via Impact and Warm Glow 10-A: Does Purging Lead to Better Self-Control? The Role of the “Simplification” Mindset 10-B: Do You Feel Like a Fraud? How Experiencing the Impostor Phenomenon Influences Consumption Choices 10-C: Calendar Framing Affects Perception and Anticipation of Sunday 10-D: “What a Loss of a Freebie!”: Promotion Framing and Consumer Product Returns 10-E: An Institutional Perspective of Country-of-Origin and Its Effects on Consumer Purchase Preference 10-F: Choice of Ownership – How Choosing Enhances the Endowment Effect on Product Pricing and Evaluation 10-G: Consumer Reasoning Reduces Post-Choice Satisfaction while Increasing Commitment 10-H: Creativity in Real Life: How a Creative Mindset Affects Intertemporal Preferences 10-I: Do Deals Really Help Save Money: Deal Salience Results in Increased Consumer Spending 10-J: Fluency Leads to Overconfidence in Decision Making 10-K: Free to Choose: Belief in Free Will and Indecisiveness 10-L: Number-location Bias: Do Consumers Correctly Process the Number? 10-M: Ownership Polarization: An Alternate Account of the Endowment Effect 10-N: Quantification and Experience in Effortful Task: Moderating Role of Causality Orientation, Gender. 10-O: Sequence Fluency Effects on Consumers’ Judgments of Truth 10-P: Solving the Paradox of a Large Assortment: The Moderating Role of Choice Mode 10-Q: The Compromise Effect in Post-Purchase Consumption Behavior: Evidences from Field Experiments. 10-R: The Effect of Free Shipping on Consumer Patience 10-S: The Effect of Maximizing on Consumer Response to Features and Price 10-T: The Moderating Effect of Handedness on Lateral Placement Effects 10-U: To Search or Not to Search? Exploring Consumer’s Sensitivity to Task Importance 10-V: Truncated Text, Truncated Thought 11-A: “Doing Good and Having Fun” - The Role of Moral Obligation and Perceived Enjoyment For Explaining Foodsharing Intention 11-B: Donor Social Class Influences Appreciation of Donation 11-C: Feature the Benefactor or the Victim? How Charity Advertisements with Different Protagonist Foci Affect Donation Behavior 11-D: How Power States Affect Charitable Behaviors towards In-Group versus Out-group Recipients 11-E: Giving Money versus Giving Time: The Timing Effect of Thank-You Gifts on Donation Satisfaction 11-F: Looking a Free Gift in The Mouth: The Effect of Free Gifts on Charitable Behavior 11-G: Pride and Donation Behaviors 11-H: Being Good Versus Being the Better: Consumer Responses to Preferential Treatment. 11-I: Effects of the Qualification of Potentially Misleading Claims on Production Characteristics on Buying Intention 11-J: Moral Legitimation of Hybrid Consumption Practices: A Study of Gluten-Free Lifestyles 11-K: Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty? 11-L: Prosocial Consequences of Corporate Social Irresponsible Actions: The Role of Negative Moral Emotion, Moral Identity, and Empathy 11-M: Puritan Peers or Egoistic Entrepreneurs? An Examination of Moral Identity in Collaborative Consumption 11-N: The Impact of Vice Magnitude on Evaluations of Vice-Virtue Bundles 11-O: The Influences of Morality-Irrelevant Inspiration on the Two Faces of Morality Behavior 11-P: The Positive Effect of Moral Licensing on Human Behavior: When a Virtuous Act Motivates You to Work Hard 11-Q: The Viciousness and Caring of Sharing: Morality and Motivations of Online Shamers 11-R: Two Faces of Moral Identity Internalization: The Interactive Effect of Lighting, Moral Identity Internalization and Recipient's Cost on Prosocial Behavior 11-S: When Do Ethical Consumers Elicit Inspiration Instead of Denigration? 11-T: Carpe Diem: Examining the Impact of Hedonic Experiences on Prosocial Behavior 11-U: Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Options 11-V: Roughness Increases Prosocial Behavior When People Believe the World Is Fair 11-W: The Impact of Perceived Temperature on Responses to PSA ads 12-A: Input vs. Output-Based Framing and How They Influence Motivation 12-B: Interpersonal Face: A Major Motivation for Luxury Consumption in Asia 12-C: Missing, not Empty: Effects of Absence of Expected Objects in a Space on Motivation and Performance 12-D: The Impact of Brand Exposure on Perceived Goal Progress and Goal Satiation 12-E: The Impact of Purchase Motivation on Happiness: Experiential and Material Purchases 12-F: The Motivation to Exclude Others and its Impact on Brand Commitment 12-G: Too Much of a Fun Thing: When Many Fun Activities Lead to Productivity 12-H: Understanding the Motivation to Help Under Mortality Salience: Self-Worth Account Versus Cultural Standards Account 12-I: Upward Social Comparison in Goal Pursuit: Exploring the Role of Regulatory Focus 13-A: Cyber-Heterotopias in Social Media Platforms: The Illusion of Intimacy in Ephemeral “Stories” 13-B: Competitive or Complementary? An Empirical Look at Interactions between Reselling and Agency Selling in Platform-Based Retailing 13-C: Creating Brand Reputation: How Employees Express Their Brand in Social Media Networks 13-D: Extending the Herding Effect to the Consumption Experience: The Case of Online Music 13-E: I Want to Share My Information!: The Effects of Social Exclusion on Consumers’ Information Disclosure Intentions 13-F: Location-based Services Effect on Online Purchase Intention 13-G: New with Tags: Consumer and Brand Relationships in Consumer-to-Consumer Buy/Sell/Trade Groups on Social Media 13-H: The Consumption of Digital Live Content: How Live Streaming Enhances Interest in Uninteresting Content 13-I: The Development and Validation of a Scale for Virtual Identity versus Actual Identity 13-J: The Effect of Stress on Consumers' Private Information Disclosure 13-K: The Fit Between Depth of Self-Disclosure and Self-Construal on Consumer Evaluations in Peer-to-Peer Markets 13-L: When Dissimilar Others Positively Impact Online Purchase Intentions 14-A: An Official Apology Would End the Matter: Investigation on the Fit Between Message Content and Communication Method of Mobile Marketing (Text Message vs. Instant Message) 14-B: Can’t Switch Off: The Impact of an Attentional Bias on Attitudes 14-C: Claiming to be Good in Parts or in Whole? The Joint Effect of Ad Headline and Body Copy on Ad Effectiveness 14-D: Consumer Reactance to Persuasive Messages: How Personal Preferences Influence Attitude and Attitude Change 14-E: Do We Always Appreciate Creative Ads? Unlocking the Meaning of Highly Novel Ads 14-F: Free But Suspicious Gift Promotion: the Influence of Product-gift Fit on Devaluating the Promoted Product 14-G: Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers 14-H: Narrative Advertising Effectiveness: The Role of Ad Relevance, Ad Vividness, and Ad Message Explicitness 14-I: Signaling Nothing: Conspicuous Anti-Consumption in Demarketing Contexts 14-J: Social Comparison Direction and Its Impact on Consumer Preference for Distinctive Products 14-K: The Effect of Service Providers’ Attractiveness on Consumers’ Preferences for Status Quo 14-L: The Effect of Stress on the Persuasiveness of (Central vs. Peripheral) Advertising Messages 14-M: The Making of a Successful Advocate: How Incentivizing Consumer Referrals Affects Persuasion 14-N: The Effect of Public Commitment in Consumers’ Satisfaction 14-O: The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change 14-P: The Power of Verbs: The Effect of Verbs on Purchase Intention 14-Q: Trend versus End State: The Role of Implicit Theories in Interpreting Communications Conveying a Partial Reduction in Negative Product Attributes 14-R: Leaving the Lab: Can Mobile fNIRS Enhance Consumer Research? 14-S: Liminality in Consumer Research 14-T: On the Proliferation of Latent Construct in Consumer Research: A Historical Perspective 14-U: Seeing Through Consumer: Predicting Consumer Preferences and Choices by using Deep Learning Neural Networks 15-A: Does it Sound Crowded to You? A Proposed Multisensorial Approach to Crowding Research 15-B: It ‘Sounds’ Healthy to Me! The Influence of Sound on Food Choice. 15-C: Now It’s Personal: The Influence of Touch on the Construction of Preferences 15-D: Product Touch and Consumers’ Online and Offline Buying: The Moderation Effect of Mental Representation 15-E: Putting Scent Where It Belongs: The Effects of Scent Intensity and Presentation Order on Scented Product Evaluation 15-F: The Self-regulatory Power of Environmental Lighting 15-G: The Smell of Selling: Olfactory Cues as a route for Product Aesthetic Preferences 15-H: The Sophisticated Brand Scent: The Effects of Scent Type on Brand Sophistication 16-A: Adding a Charitable Donation to a Product or Adding a Product to a Charitable Donation? How Much You Can Raise Depends on How You Frame the Case 16-B: Consumer Benevolence and Risk Taking: Is Altruism Perilous? 16-C: Craving for Hope: Scarcity Cues and Their Influences on Persuasiveness of Hope-Appeal Advertising 16-D: Don’t Appreciate Your Customer Too Much: Business Gift Giving and Verbal Acknowledgement 16-E: Gift Cards vs. Cash: The Effects of Money Perception on Asymmetric Preferences for Gift Cards between Gift Givers and Receivers 16-F: I’m Just Trying to Help: How Prosocial Bragging Behaviors Hurt and Help Nonprofit Organizations 16-G: Receiving Less for More: Inequality Aversion in Crowdfunding 16-H: Secret Keeping Spurs Conformity Consumption 16-I: Structure-Seeking in the Sharing Economy 16-J: Temporal Focus and Consumer Response to Donation Appeals 16-K: The Impact of CSR Transgressions on Consumer Support for Non-profits: The Role of Negative Moral Emotions and Political Identity 16-L: When is More Better? Will How Many People Ask Affect the Outcome? 16-M: Bridging the Chasm for Materialists: The Case of Renting Luxury 16-N: Exploring Fling Relationships with Rented Products 16-O: I Am What I Borrow: Trait Transfer in Borrowed and Rented Products 16-P: Renting Alone? Relationship Status and Differential Appeal of Acquisition Modes 17-A: Consumer Perceptions of Social Robots 17-B: Every Crowd Has a Silver Lining: Threat Unleashes the Positive Aspects of Social Density 17-C: Fluid Compensation: The Role of the Interdependent Self 17-D: Friends with Benefits: Social Support and Pain of Payment 17-E: Glass Houses: Disability Perceptions in the Consumption Environment 17-F: A Little Knowledge is a Dangerous Thing: When Co-Production Leads Consumers to Abandon a Firm for a Do-It-Yourself Alternative 17-G: How Satisfied Are You with Your Purchase?: Role of Experience Variety and Self-Construal Level 17-H: Publicity as Justification 17-I: Relational Greeting: When and When not to Treat Your Consumers as Family 17-J: Robo-Chat: Social Perceptions of Artificial Intelligence Assistants 17-K: Role of Group Cohesiveness in Consumers’ Responses to Mobile Promotions 17-L: Social TV and Viewing Experience 17-M: The Dark Side of Competition: How Competition Results Predict Unethical Behavior 17-N: The Dissimilarity Magnifying Bias 17-O: Unaffordable Option and Sensitivity to Social Inequality 17-P: When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism 17-Q: When Saying Less Tells Me More: The Relation Between Socio-economic Status (SES) and Luxury Justification 18-A: Green by Itself, But Brown in Comparison: The Influence of Sustainability Disclosures at the Shelf 18-B: Jumping on the Bandwagon or Seeking Novelty: An Experimental Study on the Effectiveness of Heuristics to Promote Pro-Environmental Behavior. 18-C: Let Market Know How Your Firm is Implementing Corporate Social Responsibility 18-D: Me First, Then the Environment: Pro-Environmental Behavior in Communal vs. Agentic Narcissists 18-E: Not Green or Healthy as You Think? Misperceptions From Sustainability Labeling 18-F: Redeeming Guilty Pleasures - Sustainable Consumption Across Vice and Virtue Categories 18-G: The Asymmetric Effect of Going Green versus Going Luxury 18-H: The Authenticity of Corporate Social Responsibility Actions on Brand Symbolism 19-A: The Interactive Effect of Type and Framing of Discounts on Consumers’ Preference 19-B: Keeping a Low Profile: When Outcome Uncertainty Promotes Behavioral Inhibition 19-C: Keeping the Streak Alive! 19-D: Studying Bets and Hedges in Simple Lotteries 19-E: Surprise me! How Uncertainty Labels Affect Product Consumption 19-F: Vegas it Up to Boost Your Performance! 19-G: Hot Streak! Consumer Inferences from Streaks of Virtuous Choices 19-H: An Individual Choice vs. A Bundle Choice: The Effect of Choice Mechanics on Diversification Bias 19-I: How Brand Preference Similarity Influences Married Couples’ Brand Variety Seeking Over Time 19-J: Show Me More! Powerlessness Drives Variety Seeking 19-K: Sleepiness, Need for Stimulation, and Variety-Seeking by Consumers 19-L: The Effect of Long-Term Versus Short-Term Orientation on Variety Seeking 19-M: The Impact of the Maximizing Mindset on Variety Seeking Behaviors 1-A: Art Appreciation Opens Affirmed Minds to Cultural Diversity 1-B: Cross-Cultural Differences in Aesthetic Judgments of Products: The Role of Cognitive Styles 1-C: Differential Preference toward Aesthetic Design Elements of Airline Livery: An Examination of Design-Activity Congruency 1-D: Effects of Logo Colorfulness on Consumer Judgments 1-E: Exploring the Concept of Beauty in Consumer Research: a Multidisciplinary Framework and Research Agenda 1-F: Grotesque Imagery Enhancing Persuasiveness of Luxury Brand Advertising 1-G: I Want the Best, So Give Me All the Bells and Whistles: How Maximizers versus Satisficers Evaluate Feature-Rich Products 1-H: The Effect of Abstract Versus Representational Art Imagery on Product Luxuriousness Perception And Evaluation 1-I: The Effect of Color Saturation on Satiation: High Saturation Increases Satiation of the Product 1-J: The Effect of Incidental Disgust on Aesthetic Preference 1-K: The Impact of Visual Glossiness on Psychological Newness and Product Judgment 1-L: The Spillover Effect of Beauty: Narcissists’ Overemphasis on Aesthetics in Product Choice 20-A: A Taste of Discrimination: A Study on Consumer Reviews on Yelp 20-B: Investigating Online Reviews: The Moderating Role of Scarcity Appeal 20-C: Advice-Seeking Intention: The Interplay of Regulatory Focus and Problem Type 20-D: False Positives: How Double-sided Review Systems Affect Consumers’ Rating Valence 20-E: How Broadcasting vs. Narrowcasting on Social Media Affects Consumer Memories 20-F: How People Compose and Detect Insincere Product Reviews: Combining Experimental and Automated-Text-Analysis Approaches 20-G: Is it Safe to Spread the Word? Exploring the Impact of Psychological Safety in Virtual Communities on Consumer Choice 20-H: Perseverance of the Underdog Effect in the Face of Negative Reviews 20-I: Political Ideology and Review Evaluation 20-J: Promotional Reviews, Social Influence, and the Information Content of Online Reviews 20-K: Provision of Sales Volume Information Influences Consumers’ Preferences Via Perceived Purchase and Word-of-Mouth Popularity 20-L: Sell Out Without Losing Out: Overcoming the Harmful Impact of Incentivized Reviews 20-M: The Dynamic Diverting Effects of User-generated Contents vs. Firm-generated Contents on Product Browse 20-N: The Effect of Uncertain Rewards on Customer Co-promotion Intention: An Exploration of Optimistic Bias 20-O: The Presence of Familiar Words Drive Social Media Likes, Comments, and Shares 20-P: Trust is Good, Control is Effort – The Paradoxical Role of Privacy Concerns in Customer Loyalty Programs 20-Q: Understanding Word-of-Mouth Transmission 20-R: Weird Products: Too Weird For Purchase, But Perfect For Sharing. 20-S: When Having Too Many Facebook ‘Friends’ Hinders Your Online Social Activity: The Impact of Social Identity Complexity 20-T: When Too Many Friends Inhibit Talking: The Impact of Social Roles on Social Sharing Online 20-U: Who are the Influentials? Social Media, Opinion Leadership and New Product Adoption 2-A: Shante you Stay/ Sashay Away: Approaching Language Within Brand Assemblages 2-B: “Reclaiming the News”: Episodes of Contention in the News Field 2-C: “We are Breaking Up”: The Direct and Mediating Effects of Conceptual Metaphors on Brand Relationships 2-D: A Brand Community’s Response to the Brand’s Transgression: The Role of Collective Psychological Ownership 2-E: Are Brands Known by the Company They Keep? The Effects of Speech Rate on Employee and Brand Perceptions 2-F: Are the Eyes the Mirror to the Soul?: The Influence of Eye Gaze Direction on Narrative Transportation and Self-Brand Connection 2-G: Brand Activism in the Age of Resistance: What Does it Mean? 2-H: Brand Hate 2-I: Communication Style Mismatch on Twitter and Facebook: How Luxury Brands Fail to Communicate Their Desirability and Exclusivity 2-J: Consumer Brand Sabotage: When and Why Does it Cause Damage among Other Consumers? 2-K: Consumer Responses to Anthropomorphized Brand Alliances 2-L: Decomposing Consumer Evaluations of Brand Extensions: Market-based Congruity versus Engineering-based Congruity 2-M: Distancing from the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations 2-N: Does the Negativity Effect Really Work? The Positive-Negative Asymmetry in Computer Brand Evaluation. 2-O: Environmental Threats and the Brand Incumbency Advantage 2-P: How Mortality Salience Impacts Consumers' Preference for Brands 2-Q: Low Fit in Co-Branding: Explaining the Success of Designer-For-Retailer Collaborations 2-R: Oxytocin Increases Trust for Familiar and Familial Brands 2-S: The Asymmetric Attribution toward Brands (Underdog vs. Top-dog) upon Brand Crisis (External vs. Internal) 2-T: The Effect of Brand Heritage and Brand Authenticity on Consumer-Brand Relationships 2-U: The Effect of Healthcare Product Type and Anthropomorphized Brand Role on Consumer Judgments 2-V: The Influence of Sex Appeal in Advertising: The Moderating Role of Brand Loyalty 2-W: The Unofficial Name: Effects of Brand and Product Nicknames on Brand Perception 2-X: To Collaborate or to Support: The Effects of Implicit Theory on Consumer Response to Anthropomorphized Brand Roles 2-Y: Uncommon Beauty: Disabled Models in Ads Improve Brand Liking 2-Z: When Not to Surprise? The Role of Rewards and Communal Mindset on Perceptions of Brand Value 3-A: “Mannequin and I”: How Social Distance from Mannequins and Self-Construals of Shoppers Affect Product Evaluation 3-B: Can Implicit Theory Influence Construal Level? 3-C: Does Incompetence Hurt More than Immorality? Construal Levels Affect Responses to Negative Brand Information 3-D: Exploring the Role of Consumption Values And Self-Construal In The Purchase Of (In)Conspicuous Luxury Goods And Shopping Preferences: A Questionnaire Study 3-E: Neurological Evidence for an Interrelation Between Imagery, Psychological Distance, and Construal 3-F: Pride Shapes Decisions through Construal Level: The Effect of Authentic vs. Hubristic Pride on Construal Level 3-G: Reducing Regret for Maximizers: The Role of Construal Level 3-H: Through the Looking Glass: Role of Construal Level on Description-Intensive Reviews 4-A: Beauty is in the Eye of the Beholder: Young Girl’s Perception of Female Attractiveness in New Zealand, India, and Fiji 4-B: Beyond Lei Feng! Global Fashion Brands and Modern Girl Archetypes in Emerging Chinese Market 4-C: Culture Matters: How Power Distance Belief Influences the Effectiveness of Scarcity Appeal in Advertising 4-D: Decomposing Cultural Effects in the Valuation of Time: Orientation, End and Progress 4-E: Domains of Consumer Tranquility and the “Tranquility Gap” 4-F: Essentialism Increases Status Consumption of High-Class (not Low-Class) Consumers 4-G: Examining Tourists' Intentions to Revisit Religion Processions: The Role of Religiosity and Flow Experience 4-I: Good Looks, Possessions, and Stereotypes: The Relationship Between Physical Attractiveness and Materialism 4-J: I Am What I Bought: A Cross-Cultural Study on Consumers’ Evaluations toward Different Types of Purchases and Advertisings 4-K: Methods to Improve Construct Measurement Equivalency in Cross-Cultural Consumer Research 4-L: Mixed Emotions Taking Me Over: How Anticipatory Emotions and Civic Risk Determine Choices for Stigmatized Products 4-M: Psychological Antecedents of Luxury Brand Purchase Intent in Asian Market 4-N: Perspective Flexibility Matters: The Influence of Cultural Syndromes on Attribution of Service Failures 4-O: Tension and Trust: Crossing the Border Between Hybrid Economies and Home 4-P: The Emancipatory Alliance for Social Activism: The Symbiotic Interplay between Subcultures and Social Movements 4-Q: The Use of Ethnically Ambiguous Models in Advertising to Preserve Consumer Well-being in an Organic Multicultural Market 4-R: Transnational Consumption 4-S: When You Expect It the Yeast: The Emergence of Craft Beer Culture in Finland 5-A: Affecting Consumers: A fMRI Study on Regulatory Focus Framed Information in the Field of Animal Welfare 5-B: Coping with On-going Terror and Threats: Resilience, Place Attachment, and Behaviors 5-C: Do Consumers Get What They Want? How Desires Influence Consumer Happiness 5-D: Does Humor in Advertising Trigger Competence and Warmth Inferences about Advertisers? 5-E: Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat 5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret 5-G: How Notifications of Product Changes Influence Consumer Ambivalence 5-H: I’m Scared, Want to Listen? Incidental Fear’s Influence on Self-Disclosure to Brands 5-I: Judgement and Decision-Making: The effect of induced emotional uncertainty on predicted utility and forecasting accuracy. 5-J: Partner or Servant: How Anthropomorphized Brand Role Releases the Negative Effect of Social Exclusion 5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity 5-L: Psychological Drivers of Customer Compliance: Self-Identity Threats and Discrete Emotions 5-M: Saved by the Past? Activated Disease Threat Promotes Consumer Preferences for Nostalgic Products 5-N: Take it Humorously: Effects of Humorous Rebuttals to Negative Attacks 5-O: The Effect of Antecedents of Sadness on Brand Evaluation 5-P: The Effect of Nostalgia Advertising on Brand Loyalty 5-Q: The Effect of Working with Ingroup versus Outgroup Members on Affective Forecasting Bias 5-R: The Feeling of Being Moved 5-S: The Joint Effect of Affect and Information-processing Style on Price Judgment 5-T: The Silver Lining of Envy on Social Media? –The Relationships Between Post Content, Envy Type, and Purchase Intention 5-U: When Do People Make Affectively Negative Self-Presentation? 5-V: When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphism on Sadness Regulation 5-W: Why Firms Should Be Thankful for Thankful Customers: Incidental Gratitude Increases Satisfaction with Consumption Experiences 6-A: Chooser or Suitor: The Effects of Mating Cues on Men’s vs. Women’s Reaction to Brand Rejection 6-B: How Scarcity Influences Mate Preference in Romantic Relationship and Subsequent Mating Strategy? 6-C: Mr. Right vs. Mr. Right Now: The Impact of Male Physical Dominance on Women's Consumption Patterns 6-D: On Biological Origins of Materialism 6-E: The Effects of Different Parenting Cues on Consumer’s Regulatory Focus: A Parental Investment Perspective 6-F: The Red Derogation Effect 6-G: Wearing V Neck, Getting More Trust: An Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust 6-H: Marketplace Resources and Gender: A Standpoint Analysis of Status Bias, Cultural Stereotypes and the Production of Positional Inequalities 6-I: The Impact of Mixed-Sex Competition on Women’s Choice of Androgynous Products 6-J: Vulnerable or Agentic? Medicalized Consumption and its Impact on Consumer Identity 7-A: Assembling the Ritual: Consumer Experiences in a Diverse Network 7-B: Bad Experiences Increase Social Closeness Over Time 7-C: Conceptualizing the Digital Experience in Luxury 7-D: Do Hedonic Experiences Facilitate the Disregard of Sunk Costs? 7-E: Emotional Cocktails: Mixed Emotions, Gratifications, and the Enjoyment of Various Types of Movie Genre 7-F: Googled Experiences: Internet-induced Confidence in Decision Abilities Increases Enjoyment 7-G: How the Uniqueness of Goods Influences Consumers' Response to Price Increase for Experiences versus Objects 7-H: Identity Construction Through Destination Experience: An Introspective Approach 7-I: Is a Smartwatch a Fashion Item or an IT Device?: Moderating Effect of Category Frame in Smartwatch Adoption 7-J: Making Money Meaningful: Fostering Meaningful Lives Through Growth-Based Experiential Purchases 7-K: Negotiated Outsourcing – Towards an Understanding of Market Tension in Enduring Consumption Experiences 7-L: Role of Arousal in Experiencing Feeling of Missing Out 7-M: When a Minor Problem Causes a Major Trouble for Experiential Purchases 7-N: “You Grin At Each Other, You Celebrate Together, You Hug Strangers”: Consequences of Shared Identity Within Crowds at Sporting and Music Events 8-A: Attenuating Money Illusion? How Personalization Affects the Consideration of Inflation in the Consumers’ Financial Planning 8-B: Eliminating the Paper Trail: Consumers Prefer Using Cash over Cards for More Painful Purchases 8-C: Higher Price Higher Quality? How Feeling Financially Constrained Affects Consumers’ Price-Quality Judgment 8-D: How Price Path Characteristics Shape Investment Behavior 8-E: Jeitinho Brasileiro: Understanding Financial Vulnerability from a Cultural Perspective 8-F: Or Else! The Positive Effect of an Advisor’s Ultimatum on Perceived Expertise 8-G: Power, Economic Situation and Financial Risk Taking 8-H: Second Guess Yourself, But Do It Right: When Does Making A Second Estimate Improve Quantitative Judgments? 8-I: How Temporal Separation in Budgeting Affects Spending Behavior 9-A: “I Reward Myself with Salad!” Framing Healthy Food Option as a Reward Increases Purchasing Intention 9-AA: What Did You Eat at School Today? The Influence of Preschool on Children’s Food Consumption 9-B: A Nuanced Nutritional System Facilitates the Recognition of Healthy Options, Increases Sales and Choice of Healthy Foods: A Comparison Between 3-Colors and 5-Colors Traffic-Lights Systems 9-BB: When Innovation Collides with Nature: Mere Consideration of Novel Food Products Can Decrease Evaluations of the Entire Product Category 9-C: Brand Authenticity Revisited: The Case of Three Times a Day 9-CC: Will Consumers Accept Foods Made from Surplus Ingredients? 9-D: Bring Back My Childhood! Nostalgia as Mediator of Retro-Food and Consumer Based Brand Equity 9-DD: “Works With/For You!” How Framing Health-Related Products as Partners Versus Servants Impacts the Consumption of Indulgences 9-E: Children's Food-related Consumer Socialization: Parental Goals and Strategies 9-EE: Compulsive Consumption and Smoking Behavior 9-F: Destigmatizing the Overweight Consumers: A Communal Perspective 9-FF: Emotional Labor and Emotional Intelligence in Healthcare Delivery Organizations: The Case of Medicaid Recipients 9-G: Diets with Cheat Days: The Effect of Implicit Self-Theories on Recovery from Goal-Inconsistent Behavior 9-GG: Narrative Engagement: A Model for Suicide Prevention 9-H: Does Larger Portion Sizes => Lower Calories? How Healthiness Beliefs Impact Calorie Estimation 9-HH: The Power Framework of Addictive Consumption: When, Why, and How Emotion Regulation Leads to Addictive Consumption 9-I: Eating with Friends: Preference for Handmade Foods 9-II: The Resilient Consumer 9-J: Familiarity and Affiliation with Anglo Names Affect Purchase Decisions of Chinese Food 9-K: Healthy Cake or Decadent Cake, Could Dialecticism Be the Answer? 9-L: Healthy or Happy? How Awe Enhances Consumers’ Preferences for Healthy Products 9-M: Improving the Efficacy of Posted Calorie Information Through the Strategic Use of Provincial Norms 9-N: Medicalization in Finnish Functional Foods: The Normalization of Medical Disorders 9-P: My Meal and My Recipe: Social Media Intervention in Rural Food Consumption 9-Q: Packaging Glossiness Thwarts Perceived Food Healthiness 9-S: Presentation Style Affects Decision Processes: A Dietary Choice Study 9-T: Savoring Stress: Can Feeling Stressed Reduce the Rate of Satiation? 9-U: Smell-o-Vision: Olfactory and Visual Store Atmospherics Prime Healthy Food Choices 9-V: Take a Bite out of Apple: How Does Static Food Advertising Signaling Dynamic Influence Food Consumption 9-W: Taste Perception and Creativity 9-X: The Devil is in the Smile: Smiley Temptation and Motivated Calorie Estimation in Restrained Eaters 9-Y: Too Large to Eat it All: How Package Size Impacts Anticipated Food Waste, Intentions and Preferences 9-Z: Using Practices Theories to Analyze Food Practices Related to Food Waste and Healthy Eating A Carbon Price by Another Name May Seem Sweeter: Consumers Prefer Upstream Offsets to Equivalent Downstream Taxes A Case for Low Power: Self versus Response Efficacy in Health Persuasion A Conceptual Framework for Understanding Consumer Choices for Others A Consumer-Based Model of Physical Activity and Nutrition (PAN) Practices: The Case in a Northeastern U.S. Community A Cultural View on Healthcare Access: Considering the Hispanic Perspective A Field Experiment on the Effectiveness of Uncertain Incentives on Large Magnitude A Regulatory Focus Approach to Consumers’ Moral Decision Making Acknowledging versus Ignoring the Identity-Relevance of Rivalry: Why Endorsing Dual Identities Decreases Spectator Aggression and Downplaying Makes Things Worse Acting on Information: Reminders of Resource Scarcity Promote Adaptive Behavior and Flexible Thinking Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections Active Consumption: How the Architecture of the Experience Activates Consumer Engagement and Enjoyment Affective Forecasting Improves Across the Life Span Alcohol Consumption and Risk-Taking Behavior: An Analysis of 17-Year Data on Fatal Traffic Accidents Ambiguity, Ambivalence and Fragility in Human-Object Relationships Anchors or Targets? An Examination of Credit Card Statements Appetite for Destruction: Attractive Faces Alter People's Food Choices Appreciation of Creativity: Unintended Consequences of Thematic versus Taxonomic Product Organization Are Dark and Frightening Story Worlds Inspirational? An Analysis of the Narrative Persuasion Process Are My Dog’s Treats Making Me Fat? The Effects of Choices Made for Others on Subsequent Choices for the Self Assortment Variety and Perceived Expertise Asymmetry in Emotion Language is Consequential for Evaluative Judgments Attribute Matching Increases Confidence Authenticity Under Threat: When Social Media Influencers Need to go Beyond Passion Automation and Identity Avoiding Information to Protect a Strong Intuitive Preference Awareness and Relevance of Health Claims at the Point-of-Sale Back to the Golden Age: When Economic Insecurity Promotes Nostalgic Consumption Beauty (Value) Is in the Eye of the Beholder: How Anthropomorphism Affects the Pricing of Used Products Beauty and Control in Collecting: How Desire for Control Drives the Aesthetic Pursuit of Complete Collections Behavioral Disinhibition: A Unitary Framework to Account for Self-Licensing and Consistency Effects in Goal Accessibility and Consumer Choice Being Dumb in the Age of Smart: Analogue Object Entanglements Being Unique Makes Us Similar: How Example Designs and Their Creators Influence How We Customize Birds of a Feather Feel Together: Emotional Ability Similarity in Consumer Interactions Bragging Through an Intermediary Brand Complexity’s Impact on Product Liking and Consumer’s Sense of Self Brand Hypocrisy from a Consumer Perspective: Scale Development and Validation Brand-mediated Ideological Edgework: Negotiating the Aestheticized Human Body on Instagram - The Case of American Apparel Brands as Mitigators of Physical Pain: The Mediating Role of Social Connectedness Buyers Are More Impatient Than Sellers: Divergent Preferences for the Timing of Peak in Experiential Purchase Buying Time Promotes Happiness Can Busyness Influence Consumer Creativity? Can Concern for the Disadvantaged Promote Disadvantage? Neglecting the Benefits of Exploitation Can Conspicuous Consumption Experience Affect Consumer Creativity? Can Food Stamps Reduce Food Consumption? The Unintended Consequences of Restricted-Use Funds on Budgeting Decisions Can NFL Players be Viewed as Victims? How Camera Angles Can Increase Sympathy Towards Athletes Can Packaging Color Influence Consumers’ Willingness to Pay? Evidences of the Au Naturel-Colored Packaging Effect Can Sexy Images Drag You Down? How Gender and Self-construal Impact Subsequent Indulgent Consumption Captivated by Change: A Motivational Consequence of Feeling Powerless Catching the Health Wagon: Consumers' Strategies of Control in Healthy Food Consumption Celebrations and Social Support Certainty of Popularity: Extending Naive Theories of Popularity with Uncertainty Reduction Changing Brand Attitudes Using Relevant Affective Cues: An Investigation of Relational Processing in Evaluative Conditioning Changing How Probability is Represented Attenuates the Reflection Effect Charitable Giving to Teachers with the Same Name: An Implicit Egotism Field Experiment Charting the Future of the Transformative Consumer Research Movement Childhood Resource Scarcity and Planning Fallacy Choice vs. Search Mindsets and Consumers’ Assortment Size Preference Choosing None versus Choosing “None of the Above”: The Effect of No-Choice Decision Expression on Choice Outcomes Choosing or Creating? Framing Choices as Design Processes Increases Perceived Customization of Products Choosing Unhealthy to Appear Warm: How Consumers Signal Personality Traits via Food Choice Choosing Versus Rejecting: The Effect of Decision Modes on Subsequent Preferences Choosing vs. Ranking: Elicitation Modes and Their Impact on Consumers’ Subjective Experience of Difficulty Close the Deal Now or Later?: The Impact of Power Distance Belief on Choice Deferral Color Lightness Shapes Hierarchy: When Darker Comes First Combining Estimates of Epistemic and Aleatory Uncertainty to Reduce Overprecision Communicating a Promise of Change: Visual Steps Enhance Process Imagery Compromised Experiences, Compromised Relationships Conspicuous consumption revisited in the digital era Constructing a Narrative Identity of Los Angles Through a Gastronoir Adventure Consumer Reactions to CSR: Morality Based Differences Consumer Research Contribution: Love It or Leave It Consumer Research in the Age of Neoliberal Discontinuities: Incitements to Intellectual Edgework Consumer Trust Erosion during an Industry-Wide Crisis: The Central Role of Legitimacy Judgment Consumer Underestimation of Energy Use and Greenhouse Gas Emissions Associated with Food Consumer Value Co-creation in Frontline Healthcare Services Consumer-Brand Relationships in Conspiratorial Narratives Consumer-Object Relationship Styles in the Internet of Things Consumers and Managers Reject (Superior) Algorithms Because They Fail to Compare Them to the (Inferior) Alternative Consumers Overestimate Others’ Willingness to Pay AND Wait for Goods: New Findings and Insights Concerning the “X-Effect” Bias Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Consuming Regardless of Quality: Consumers Overestimate the Impact of Quality Differences on the Amount Consumed Consuming the Inauthentic as Self Authenticating Act in Insa-dong, Seoul Consuming the Streets - Story of a Street Peddler Consumption Responses to Pay Frequency: Evidence from “Extra” Paychecks Control Over Time Predicts Greater Life Satisfaction Among Millionaires Corporate Branding as a Source for Employees' Moral Identity Work Countdown or Countup: Effect of Direction of Time-keeping on Resource Deficiency and Related Downstream Preferences Counterfeits Can Benefit Original Brands When People are Caught Using Counterfeits: The Role of Face Restoration Counterhedonic Food Consumption:
How Eating “Yucky but Healthy” Food Promotes Marketplace Morality Cultural Capital and Taste Distinctions in Urban India Curiosity and Want/Should Conflicts Customers' Magnitude Perception for Letters Versus Numbers Customers’ Emotions in Service Failure and Recovery: A Meta-Analysis Delegating Decisions: Recruiting Others to Make Choices We Might Regret Design an Experience Bundle: The Role of Experience Structure Desire to Learn About the Category Sparks Preference for Authenticity Differential Impacts of God and Religion on Prosocial Intentions Differentiation and Cultural Success Disclosure and the Dog That Didn’t Bark: Consumers Are Too Forgiving of Missing Information Disruptive Self-Brand Play: The Izikhothane Journey Divided, Strategic, or Something Else? Exploring the Impact of Social Mobility on Habitus Do Financial Restrictions Deteriorate or Improve Self-Control? The Role of Mindfulness Do You E-care? Analyzing the Impact of Conversational Agreement in Online Customer Service Does Access to FICO Scores Influence Financial Behavior? Evidence from a Field Experiment with Student Loan Borrowers Does Bigger Equal Better? How Product-Model Size Ratio and Brand’s Social Role Impact Ad Effectiveness Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative Orientations for the Self-Reliant Does Repeating Prompt Retreating? How the Structure of Initial Charitable Contributions Impacts the Magnitude of Subsequent Support Does the Organic Label Increase Consumption? How Food Type and Health Locus of Control Turn the Label into a Double-Edged Sword Does Variety-Seeking Vary by Time of Day? Don’t Count Calorie Labeling Out: Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices Don’t Fear the Meter: How Time Limits Bias Employment Contract Choices Don’t Kill the Suspense: The Duality of Suspense in Entertainment Consumption Donate to Be a Hero: Social Power Moderates the Effect of Incentives on Donation Driven by the Cues: Goal Attainment Makes Consumers More Responsive to Shopping-Related Contextual Cues Drivers of Sequential Shortlist Decisions Early-life Scarcity, Life Expectancy, and Decision-Making Effect of Missing Marketing Promotions on Future Consumption Effects of Age on Taste Perceptions in a Food Service Context Effects of Implicit Theories on Customers’ Satisfaction with Service Recovery: The Value of Process Effects of Matched and Mismatched Comparative Advertising Messages: The Moderating Role of Consumers’ Processing Focus Effort Type Predicts Preferences for Material or Experiential Goods Elicitation Dependent Preference Reversals Over Consumer Goods Embracing Experiential over Material Consumption: Thinking about Death Increases Consumer Preferences for Experiences Emoji and Brand Engagement on Social Media Engineered Essence and Authenticity Enhancing Wellness: Melding Humans and Objects with Common Purpose Ephemeral Consumerism: Crossing Territories of the Indian Female Body European Consumers and their Persistent Resilience in the Face of Austerity Evaluation Overconfidence: When Uncertainty in Attribute Understanding Produces Less Extreme Product Evaluations Everyday Consumer Aesthetics Exalted Purchases or Tainted Donations? The Effects of Product Incentives on Charitable Giving Examining the Effect of Gender on Thinking Style, Price-Quality Perceptions, and the Actual Prices that Consumers Pay Exercise Your Mind - Physical Activity Alters Attribute Weighing in Consumer Choice Expanding the Horizons of Videographic Consumer Research Experiences and Material Purchases Differently Evoke Envious Reactions Experiential Purchases Trigger More Envy than Material Purchases Do Explaining Moralized Opposition to Genetically Modified Food in the U.S. and Europe Extensions, Intensities and the Convergent Advertisement Extreme Marketplace Exclusion in Subsistence Marketplaces: A Study in a Refugee Settlement in Nakivale, Uganda Eye Buy: Attentional Scope Affects Product Choice via Visual Exploration Feel Closer When Event Comes: Time-moving Metaphor and Temporal Estimation Feeling Flattered or Flawed? The Effects of Consumer Embarrassment on Self-perception Fevered Pitch: Anxiety and Risk Avoidance in Response to Low-Pitch Ambient Sounds Few and Far Between: Identifying Measures of Advertising Visuals that Correlate with Neural Engagement and Sales Fight Fire with Fire: Using One Consumer Stereotype to Overcome Another Via Conceptual- Contingency Learning Follow the Code: The Impact of Linguistic Brand Codes on Brand Journeys Follow Your Nose When it Sounds Right: How Brand Names Moderate the Influence of Olfactory Cues on Consumer Preferences Form, Function, and Fluency: Surprising Effects of Product Presentation (Dis)fluency on Attribute Evaluations Friends with Experiential Benefits: The Experience is More Novel When Experienced with Others Friends with Money: The interplay of social and financial well-being Friends Without Benefits? How the Costs of Having a Relationship Influence Risk-taking From Strong Uncertainty-Loathing to Strong Uncertainty-Loving Gender as a Softly Assembled Performance: Interrogating the Tenuous Possession-Self Link When Women Don’t Want Pink and Men Don’t Want Blue Get on My Level: Power and Differential Patterns of Attribute-Level Variety Seeking Getting the Most from Shared Experiences: The Undervalued Impact of Goal Clarity on Shared Consumption Gifts of Consolation: Gifts as Substitutes for Emotional Support Giving More or More Giving: Comparing the Appeal to Make a Difference versus Express Support in Charitable Giving Giving to Receive: Moral Self-Regard and Positive Affect Increase when Giving Time but not Money Giving to Versus on Behalf of: Charitable Gift Requests Lead to Less Generous Giving Global Context: Extremeness Aversion in a Dual Context Setting Global Local Dialectical Relationship in a Mediterranean Context Goal Conflict Encourages Work and Discourages Leisure Goal Proximity, Social Information, and Giving: When Norms Backfire Goal Specificity and the Dynamics of Consumer Motivation: The Role of Reference Point Focus Going it Alone or Together: The Role of Product Space on Consumer Perceptions of Price Promotions Going with the Flow-ency: The Role of Perceived Control on Fluency Effects Good People Don’t Need Medication Grammatical Subject, Base Rates, and Persuasion Graphic Warning Labels Curb Purchasing of Sugar-Sweetened Beverages Guilt and Loathing in the Kitchen: Why Sustainable Consumers Waste Food Guilt-Free Indulgence at the Cost of Certainty Heirlooms as a Passage Mechanism for Achievement-Based Values Hiding Gifts Behind the Veil of Vouchers: The Effect of Gift Vouchers in Conditional Promotions High Chances and Close Margins: How Different Forecast Formats Shape Beliefs Home is Where the Tension Is? Examining the Cultural Complexity of Creating the Space of Home Home, Contested Home à la Home Sweet Home: Understanding Legitimacy in a Midcentury Modern Taste Regime How “Effort Balancing” Explains Dynamic Effects of Incentives on Motivation How Accepting Hierarchy Impacts Information Processing How Am I Doing? Financial Well-Being, Its Potential Antecedents, and Its Relation to Psychological / Emotional Well-Being How Audience Engagement (in the Form of Likes vs. Comments) on Social Media Posts Influences Subsequent Self-Disclosure. How Beliefs about the Universal Potential for Ideal Body Weight Influence Fairness Perceptions of Price Discrimination How Comparison Standards and Political Ideology Influence Tradeoffs between Absolute and Relative Outcomes How Consumption Experience Valence and Perceived Assortment Size Interact to Shape Word-of-Mouth Sharing How Cultural Identity Drives the Effectiveness of Mass Customization How Discount Price Negatively Influences Ethical Consumption How do Authenticity Meanings Evolve? A Longitudinal Analysis of Music Album Reviews How Do Wealth and Time Horizon Affect Investors’ Risk Tolerance? Evidence from the Field How Does Power Distance Belief Affect Consumers’ Preference for User- versus Designer-Designed Products? How Does Risk Sound? The Fit Between Harsh (Soft) Names and Uncertainty (Certainty) How Group Identification and Stereotype Content Determine the Effectiveness of Ads Portraying Positive Stereotypes How Health Claims Lead to Indulgence How Incidental Confidence Influences Self-Interested Behaviors? A Double-Edged Sword How Multiple Stakeholders Produce Branded Urban Spaces How Power States Influence the Persuasiveness of Top-dog versus Underdog Appeal How Process Explanations Impact Assessments of Predictions of Uncertain Events How Self-Control Shapes Inferences from Choice How The Experience of Social Exclusion Influences
Visual Density Preference How the Interplay of Consumption Mode and Time Delay Influences the Persuasiveness of Online Reviews How the Kinesthetic Properties of a Response Scale Affect Judgment How Tradeoff Framing Impacts Attribute Focus and Shifts Choices How Tweet Readability and Brand Hedonism Affect Consumer Engagement How Variety in Self-Expression Undermines Self-Continuity I am a Fashionista and I (think) I Know It: The Role of Fashion Knowledge in Preferences for Counterfeits I Can Do More with My Time, but Less with My Money: The Role of Control on Resource Efficacy Perceptions I Can Find a Better Deal: The Effect of Power Distance Belief on Price Sensitivity I Don’t Care if You’re Committed, but “We” Do: How Group Brand Connections Affect Access-Based Brand Extension Evaluations I Don't Have Now, but I Will Make Sure I Have Later: Saving for the Future Under Resource Deficiency Mindset I Smell It as If It Were Here: Can Scented Advertising Boost Product Appeal? I Speak Starbucks, Do You? Distinction and Inclusion on Linguistic Brand Codes I’m Not Your Friend, Buddy: Friendliness Without Friendship Hinders Consumer-Firm Relationship Development I’ve Got the Power: Investigating Dynamic Brand Logos Images Change Implicit Attitudes More than Text: Evidence from Corrective Advertising Attempts Immediate Rewards Render Activities More Intrinsically Motivating Impact of Numerosity on Allocation Behavior Improving Predictions of Prosocial Behavior Using Models of Person Perception In Mobile We Trust: How Mobile Reviews Influence Consumers’ Purchase Intentions In Ones and Zeroes We Trust?: Money, Religion & Bitcoin In Pursuit of Happiness: Phenomenological Study of the KonMari Decluttering Method Incentive Design with Uncertainty: Keep the Hope Alive Increasing Incentive Effectiveness by Linking the Incentive to a Source the Consumer Paid Into Increasing PSA Effectiveness: Two Routes from Self-Threat to Message Acceptance Individual Differences in Skewed Financial Risk Taking Across the Adult Life Span Inspired to Speak Up: Role of Inspiration on Minority Opinion Expression Interpersonal Prosocial Incentives Intrusive Advertisements in the Online Context: A Meta-Analysis of the Antecedents and Consequent Constructs Ironic Consumption Is It Still Important to Be a Moral Person When You Are Lonely? Is Money Worth Saving? Money Anthropomorphism Increases Saving Behavior Is My Failure Your Problem?: Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding Is Technology a Dangerous Dependency? The Effects of Anthropomorphism on Sharing Consumer Memories It Happens Because I’m Watching It: The Effect of Observing an Uncertain Event on Probability Estimation It’s Absolutely Relative: On the Processing of Absolute and Relative Differences It’s Mine, But I’ll Help You: How Ownership Salience Increases Prosocial Behavior It’s Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences Journey Takes You Beyond the Destination: The Use of Linguistic Metaphor in Sustaining Post Goal-Attainment Motivation Keep Calm and Smell the Roses: The Differential Impact of Low and High Arousal Emotions on Consumption Outcomes Know Thyself Financially: How Financial Self-Awareness Benefits Consumers Label Structure, Processing Disfluency, and Consumers’ Responses to Credence-Labeled Foods Lacking a Resource of Being One: Money Scarcity versus Time Scarcity Differentially Shape Self-value and Product Judgments Large Steps Toward Small Donations: Reputational Benefits of Nominal Corporate Generosity Less Choosing, More Doing! Procedural Control Inoculates Against the Allure of More Choice Less Variety as a Status Signal Losing Our Most Special Possession: The Unexpected Positivity of Dying Loss Aversion as a Self-Commitment Device to Improve Eating Habits Loss Framing Attenuates Delay Discounting in Older Adults Made by Mistake: When Mistakes Increase Product Preference Make America Tweet Again: A Dynamic Analysis of Micro-blogging During the 2016 U.S. Republican Primary Debates Make Your Tweety Bird Tweet: Use of Textual Paralanguage in Brand and Spokescharacter Online Communications Making Meaning: How Consumers Build their Identity into Their Own Creative Outcomes Market Memory Maximizing Utility but Minimizing Wellbeing: A Meta-Analysis on the Maximizers’ Paradox Meaning in Life, Powerlessness, and Nostalgia: Using Nostalgia to Mitigate the Effect of Powerlessness on the Search for Meaning in Life Meaningful Consumption Provides Long Lasting Benefits at a High Cost Meaningfulness versus Happiness: The Psychological Impact of High and Low Art Men will be Men, Women will be Women: The Case of Cross-Gender Brand Extensions Mental Stimulation and Cognitive Orientation: Implications for Children’s and Adults’ Food Choices Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness Mindful Mimicry: Vertically versus Horizontally Differentiated Attributes Minds that Don’t Matter: Attributing Minds to Brands Decreases Empathy for People Mirror Mirror on the Wall, Who is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience with Augmented Reality Mirror Mixing It Up: The Influence of Unsystematic Product Arrangements on Assortment Processing, Exploratory Search, and Product Choice Moderately simple FBDG work better than complex or oversimplified recommendations to influence food consumption in a real setting Moments that Last: Meaningfulness Slows Happiness Decay Monsters in Our World: Narrative Transportation in Pokémon GO’s Mixed Reality Moral Consumers and the Moral Economy Moral Identity and Brand Anthropomorphism More Harm is Less Dangerous Motivated Construals: How Goals Implicitly Change Object Meaning Moved by Fear: Exploring Affect as a Driver of Narrative Transportation Muji versus Maharaja: When (and Why) Minimalist versus Maximalist Design Differentially Influence Consumer Self-Brand Connection Multiple Goals as Reference Points My Favorite Thing: How Special Possessions can Increase Subjective Wellbeing Narrow Bracketing in Ethical Trade-Offs Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages News Consumption on Social Media Induces Distinctiveness Seeking Non-participants and Brands’ Communication of Co-creational Efforts: A Matter of Trust Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups Not All Money is Created Equal: Neural Signature of Mental Accounting Not Every Talk Follows a Walk: The Importance of Considering SR Investors Over General Population When Analyzing SRI Behavior Novelty as Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions Object Experience and Object Consumers One More Unit to Increase Desire: The Minimal Sharpness Effect Online Chameleons: The effects of Stylistic Mimicry of Nonverbal Cues on Consumer-Brand Interactions Online Opening the Black Boxes of Consumer Misbehaviors: Insights from Studying Online Trolling Opting In to Prosocial and Standard Incentives Optionally Green: The Role of Green Attribute Optionality in Influencing Performance Evaluations Our Collective Journey Overcoming Overhead Aversion with Choice Pain of Payment and the Moral Tax: The Neural Basis of the Credit Card Effect Pathogen Fear and the Familiar People Make More Informed Choices for Others Perceived Social Presence Reduces Fact-Checking Perceptual and Cognitive Salience and their Effects on Product Valuations Personal Control and Perceived Product Efficacy Physically Short, Mentally Flexible? Exploring the Relationship between Stature and Creativity Planning to Binge: How Consumers Choose to Allocate Time to View Sequential Versus Independent Media Content Please do Interrupt, but Nicely! The Effect of Positive and Negative Interruptions on Product Evaluation and Choice Possession Substitutability: Identity and Usage of Rented (Versus Owned) Products Practicing the (un)healthy = tasty intuition: Towards an ecological view of the relationship between health and taste consumer judgments. Praise for Blame: Consumer Inferences Following Cause Marketing Preemptive Social Influence: (Not) Choosing Personal Favorites in Shared Consumption? Preference Refinement After a Budget Contraction Presenting Health Information: The Influence of Attribute and Numerical Framing on Health Risk Perception Prevention versus Treatment: How Negative Emotion and Charitable Appeal Affect Donation Behavior Process versus Outcome: How Envy and Goal Framing Affect Motivation Processing Moving Numbers: How Update Frequency Influences Magnitude Judgments Promoting Conspicuous Generosity: Justifying the “Brag” by Removing the Choice Promotion Emotion: The Salience of Restrictions vs. Rewards in Framing a Deal Prosocial Consequences of Counterfeits: Using Counterfeit Luxury Goods Can Lead to Prosocial Behavior Prosocial Referral Rewards Psychological Consequences of Exposure to Variability Psychological Framing as an Effective Approach to Real-life Persuasive Communication Punishing Politeness: Moderating Role of Belief in Just World on Severity Purchase Quantity Decisions and Default Effects in Assortments Putting Duration in Durable Goods: Length of Ownership Neglect in Consumer Choice Putting on a Show or Showing My True Self? Exploring Consumers’ Desire to Signal Accurate versus Enhanced Identities R U Close? Txt me: Psychological Distance, Urgency, and Message Format Range Goals as Dual Reference Points: Insights for Effective Goal-Setting and Pursuit Rapid Evidence Accumulation during Brand Choice: An Eye-tracking Analysis Reason-Product (In)compatibility: Cognition and Affect in Consumer Reasoning Redesigning the Market for Volunteers: A Donor Registry Reducing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives Reducing the Social Desirability Bias of Self-Reported Value Orientation by Measuring Values Via a Picture-based Scale Regret-Free Trials: Asymmetric Effects of Price Promotions on New Product Trial Regulatory Focus and Donation to Proactive and Reactive Causes Relationship Norms in Response to Online Reviews in P2P Exchanges Religious Shoppers Spend Less Money Repositioning via Abstraction Representations of Space: Methodological Tensions in Spatial Consumer Research Resource Scarcity Spurs Effortful Pursuit of Rewards Rethinking Time for Well-Being Rightist Resistance to the Market Risks, Interrupted: The Effect of an Interruption on Decisions of Risk Ritualistic Meal Consumption and the Temporal Reduction of Divisions Due to Economic Disparity Sadness Reduces Decisiveness Same Same, But Different: How Refutational Two-sided Messages Steer Ambivalent Attitudes Satisfaction-Driven Nonresponse Bias in Consumer Feedback Surveys: Venting, Reciprocation and Exiting Satisfying Inherent Preferences to Promote Sustainable Happiness Say It or Show It: Logo Aesthetics and Consumer-Brand Relationship Development Scarcity and the Intrinsic Motivation to Learn See What I Did or See What I Have: Impression Management Using Experiences Versus Material Goods Seeing is Smelling: Visual Images can Induce Olfactory Imagery and Improve Product Evaluations Seeing the Self in Choices: How Intuition Creates Attitude Certainty Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction Self-Disclosure Asymmetry in Online Communities: A Challenge of Demographic Diversity Sensory or Nutrition Menu Labeling? A Field Experiment in Aligning Public Health and Restaurant Business Goals Sentimental Value and Gift Giving: A Giver-Recipient Mismatch Shopping Behavior of Food Stamps Users: The Role of Decision Conflict Signal with Cost: When and Why Identity Signals Are Perceived to Be Authentic Similarity Focus and Support for Redistribution Sneakers Made of Used Plastic? How Consumers’ Implicit Theories Affect Buying Recycled Products Social Crowding versus Spatial Crowding: Differential Influences on Customers’ Preference for Anthropomorphized Self-Service Technologies Social Influence, Habits, and Disrupted Performance Environments Some Like it Hot: The Effect of Serving Temperature on Perceived Caloric Content and Intent to Purchase Complementary Food Sometimes It’s Okay to Give a Blender: Giver and Recipient Preferences for Hedonic and Utilitarian Gifts Special Memories Require Special Protection Stigmatized Risk Factors in Health Messages: The Defensive Influence of Moral Identity Subjective Resource Deprivation: Consumers Feel More Constrained for Spare Resources Than Similar Others Suit Up and Shop: Social Confidence and the Influence of Consumer Attire on Purchasing Decisions Sustaining Behavioural Change: The Power of Positive Emotions Sustaining Sustainable Hydration: The Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change Tailoring Elderly Patients’ Identities through Healthcare Service Relationships: Toward a Guardian Conception of Vulnerable Publics’ Identities Taking the Best and Worst First: Age Differences in Preferences for Monetary and Hedonic Sequences Taking Vacation Increases Meaning at Work Tasteful Work: The Emergence of an Aesthetic Category Telling Both Sides of the Story: The Role of Risk in the Perceived Helpfulness of Online Reviews Temporary Sharing, Enduring Impressions: Self-Presentation in the Digital Age The “Smile-Seeking” Giver: How Immediate Affective Reactions Motivate and Reward Gift-giving The “Weight” of Product Claims and Vertical Location: Health Goes Up and Taste Goes Down The Ambassador Effect: A Pre-Commitment Technique to Increase Consumer Prosocial Behavior and Loyalty The Art of Solo Dining: A Rhythmanalysis of Restaurant Spaces The Asymmetric Effect of a Firm’s Invested Effort in the CSR Campaign The Begging Game: On the Power of the Ask in Charitable Exchange The Belonging Process: Elements and Enactment within a Consumption Context The Biographies of Things: Provenance and the Pursuit of Moral Consumption The Broken Bargain: Social Exclusion Reduces Willingness to Incur Personal Costs for the Sake of Society The Burden of Social Proof The Chill of the Moment: Emotions and Pro-environmental Behavior The Conformity-Risk Paradox: Why Increasingly Risky Mortgages are Acquired by Increasingly Risk-Averse Consumers The Consumption Consequences of Couples Pooling Financial Resources The Curse of the Original: When Product Change Undermines Authenticity The Decision to Share: From the Joy of Self-Possession to the Joy of Shared Consumption The Divergent Effects of Social Power on Consumers' Reactions to Waiting The Diverging Effects of Cuteness on Risk Preference: Moderating Role of Gender The Double-Edged Sword of Social Closeness in Gift Giving The Drain of Affective Decisions The Drivers and Downstream Consequences of the J-shaped Distribution of Consumer Online Reviews The Dual Effect of Subjective Busyness on Consumer Motivation The Dual Impact of Personalized Product Recommendations on Consumers’ Subjective Appraisal of Their Product Choices The Effect of Competitive Rivalry Associations on Brand Extensions The Effect of Facial Resemblance on Product Purchase: The Moderating Role of Mental Construal The Effect of Implicit Theories on Progress or Proficiency in Self-Learning The Effect of Information About Previous Donation Impact on Recurring Donations The Effect of Lucky Feeling on Preference for Effort-Related Products and Activities The Effect of Pre-giving Incentives on Relationship Norms and Donation Behavior The Effect of Social Exclusion on Consumer Shoplifting The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement The Effect of Stated Preference on Subsequent Revealed Preference The Effect of Temporal Distance on Self-Presentation by Brand The Effect of Visual Cues on the Sense of Completeness The Effects of Perspective on Prosocial Emotions and Intents The Effects of Power on Emotional Responses to Self-Failure and Self-Success The Effects of Warm versus Cool Ambient Scents on Calorie Consumption The Entity-Referent Correspondence Framework of Authenticity The Evolution of Signals The First-Mover Authentic Advantage: How Order of Entry Signals Genuinely Good Character The Food Scarcity Heuristic: People Overestimate the Caloric Content of Scarce Foods The Friend-Number Paradox The Future History of Consumer Research: Will the Discipline Rise to the Opportunity? The Game Day Experience: Consumers, Brands and Brand Celebrations The Imminent-End Effect: How the Approaching End of an Experience Affects Enjoyment The Impact of Crowding on Calorie Consumption The Impact of Pain of Payment on Variety Seeking Behavior The Impact of Social Exclusion on Consumers’ Attitudes Toward Probabilistic Selling The Implications of a Planned Development on Consumption Practices: A Case Study of an Orang Asli Community in Malaysia The Implications of Self-Regulation Difference Between Heavy versus Light Media Multitaskers for Advertising Effectiveness The Inequity Penalty: Consumers Show Heightened Sensitivity to Inequitable Treatment in the Context of Apology The Influence of Anthropomorphism on Choosing Multiple Products from an Assortment The Influence of Creating Event Markers on Experienced Time and Enjoyment The Influence of Incidental Tokenism on Attitudes Toward Stereotype-Typifying Products The Influence of Number Format on Consumer Attention The Influence of Posture on Taste Evaluations The Influence of Purchase Motivation on Assortment Size Preferences The Influence of Social Crowing on Creativity The Influence of Virtual versus Actual Identity on Impulsive Consumption The Influence of Visual Aesthetics on Food Choice: The Moderating Effect of Food Processing The Influences of Randomly Displaying a Set of Products on Shopping Evaluations The Intent to Persuade: Spontaneous Emotionality in Word-of-Mouth Communications The Lure of a Product's Origin: How Upcycling Attracts Consumers The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience The Mere Cost Effect The Merits of Happy Consumption: Positive Affect and Psychological Ownership The Moral Nature of Stigmatization: Mitigating the Negative Effects of Stigma on Helping The More Elongated, the More High-end: The Effect of Package Shape on Perceived Brand Status The More You Know the More You Search: Post-Decision Information Search and the Effect of Prior Knowledge and Maximizing Tendencies The Mortgage Illusion The Motivating Effect of Expectation-Inconsistent Social Information The Name Game: How Naming Promotes Effects Beneficial to Marketers The Paradoxical Impact of Positive Mood on Goal Favorability: Consumers in Positive Mood Favor Maintenance Goals Yet Believe Attainment Goals to be Better for Fostering Positive Mood The Persuasive Advantage of Change The Power of Negative Visualizations: When Fear Appeals Motivate Consumer Behavior The Price is Right: Perceptions of Control Influence How Consumers Use Price In Judging Product Quality The Price of Faith: Religion’s Role in the Endowment Effect The Primacy of “What” Over “How Much”: How Type and Quantity Shape Healthiness Perceptions of Food Portions The Primacy of Experience: Comparing the Contributions of Anticipation, Experience, and Memory to Total Utility The Protestant Work Ethic and Preference for Natural Healthcare The Psychophysiology of Touch-Sensitive Interfaces: Somatosensory Encoding of Intensity, Pleasantness, and Technology-Induced Affect-Regulation The Quality Versus Quantity Trade-Off: A Dual-Risk Account for How Choices for The Self Versus Others Differ The Resource Focus Effect: Nudging Consumer Preferences in Time-Money Tradeoffs The Rise of the Impulsive Shopper: The Case of the Amazon Dash Button The Risk of Autonomy: A Dual-Process Model of How Autonomy Makes the Experience Pleasurable Depending on Risk Perception The Role of Abundance Salience in Consumers’ Assortment Preference The Role of Holistic Processing on Enjoyment During Simultaneous Consumption The Role of Scales on Evaluations of Identical Goal Progress The Role of Women, Sexualization and Objectification in LGBTQ Advertising The Smell of Healthy Choices: The Paradoxical Effects of Ambient Scent on Children’s and Adults’ Food Choices The Social Path to Satiation: Satisfying Desire Vicariously via Other’s Consumption The Soul and the Machine: Humanlike Machines and Machinelike Humans The Spirit of Giving: Impure Altruism in Funeral Contracts The Surprising Effects of Attitude Certainty on Advocacy and Advocacy Receptivity The Unexpected Consequences of Beautiful Products: Sacredness, Awe and Forgiveness The Unexpected Implications of Product Descriptors on Product Perceptions The Upside of Social Crowding on Consumer Product Preference The Value of Sacrifice - Relative Evaluation of Prosocial Behavior The Way the Wind Blows: How Direction of Airflow Influences Creativity Theoretical Advances in Consumer Neuroscience: How Affective, Cognitive, and Social Neuroscience Informs Consumer Behavior (and Vice Versa) There Is No Such Thing as a Free Lunch: The Negative Effect of Zero Price on Consumer Demand Thicker than Water: The Influence of Familism on Consumer Response to Brand Extensions Those Who Have Financial Restrictions Cannot Buy but Can Save Time: I Have to do Everything by Myself BUT with One Product Fits it All Time Units and Patience To Thrive or to Suffer at the Hand of Busyness: How Lay Theories of Busyness Influence Psychological Empowerment and Volunteering Too Constrained to Converse: Financial Constraints Reduce Word-of-Mouth Too Nice to Be Dominant: How Warmth Impacts an Embodiment of Power in Brands Touch-Sensitive Computing Interfaces as Drivers of Experiential Consumption Toward an Integrated Understanding of Resource Scarcity Towards a New Framework of Eco-Food Consumption: The Importance of Contextual Drivers Tra il Dire e il Are c‘è di Mezzo il Mare*: An Investigation Into the Ethical Purchasing Gap *Italian Proverb: Between Saying and Doing is Half a Sea Trendy or "Timeless"? The Effect of Need for Uniqueness and Pressure on Choice Triangulating the Breadth of Explanatory Depth Turkish Consumers' Response to Westernised Ethical Consumption Culture: An Acculturation Theory Approach Turning a Blind Eye: When Views of Power Differentials Increase Deal Attractiveness Two's Company, Three's a Crowd: Givers' Oversensitivity to Other Givers' Gifts Unbearable Lightness of Shaky Inferences: When Misused Product Inference is Detrimental to Verified Product Hypotheses Unbiased Presentation of Options in Preference-based Medical Decisions Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience Underappreciating the Thrill of the Familiar Underestimating the Importance of Expressing Intrinsic Motivation in Job Interviews Understanding Chat Perceptions in a Customer Assistance Channel Understanding the Psychology of Smartphone Usage: The Adult Pacifier Hypothesis Unethical Product Returning as a Function of Consumers´ Experienced Psychological Distance Unpacking Mixed Emotions at Experiential Endings: Total Emotionality, and Differential Roles of Enjoyableness, Meaningfulness and Sociality of Experience Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets Unsustainable Luxury and Negative Word-Of-Mouth: The Role of Shame and Consumers’ Cultural Orientation Untangling the Effects of Self-Regulation Impairment and the Bright Side of Self-regulation Exertion: The Role of Construal Level Using a Neural Network Model to Assess Advertising Effectiveness: A Validation of the Strategy Assessment (Strata) Model Using Reviews to Determine Preferences: How Variance in Customer-Generated Reviews Affects Choice Value of Weighty Products: The Influence of Haptic Weight on Product Evaluations Variance Neglect in Consumer Search Variance Spillover in Intuitive Statistical Judgments Variety Counts: How Variety is Perceived in the Presence of Self-Regulatory Goals Wasting Time and Money? How Consumers Evaluate Others’ Resource (Mis)Management Web 2.0: Online Communities or Bla-Bla Land? WeChat Brands: Communal Interaction and Brand Publicity in Chinese Social Media What is a Consumption Experience? What Make Products Weird? Antecedents to and Underlying Mechanism of Weirdness. What Two Wrongs Make Alright: Examining the Psychological Factors Underlying the Tendency to Temper Judgments of Intoxicated People What You Are Getting and What You Will Be Getting: Testing Whether Verb Tense Affects Intertemporal Choices When “Valentino” Gets Personal: Is Customization the New Luxury? When and How Consumers Defend Their Psychological Possessions When and With Whom to Ally? The Influence of CM Strategic Alliances on Consumer Purchase Behavior When Compensatory Consumption Backfires: The Pain and Pleasure of Experiential Purchases When Consumer Rivalry Reduces Desire for Innovation When Consumers Prefer to Give Material Gifts instead of Experiences: The Role of Social Distance When Do Limited Time Offers Work? A Reactance Perspective When Feeling Good Feels “Wrong”: Avoiding Hedonic Consumption When It Reflects Immoral Character When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving When Healthy is Scary: The Case of Detection versus Prevention Health Messages When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market When Ignorance is No Longer Bliss: Seeking Threatening Information About Self-Relevant Brands When Less is More: Counter-Attitudinal Appeals are More Effective When They Are Ignored When Less is More: Not Showing the Product’s Picture in an Advertisement Can Increase Product Evaluations When Low Status Becomes High When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews When Modesty Pays When Moral Mindsets Increase Unethical Consumption: The Influence of Religion and Moral Emotions on Luxury Consumption When More is Not Merrier: The Effect of Feedback Frequency on Goal Performance When Numbers Make You Feel: The Impact of Round versus Precise Numbers on Preventive Health Behavior When Simplified Choices Backfire: The Role of a Maximizing Mindset When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions to a Crowdfunding Project When Speech Reflects Mind: Natural Paralinguistic Cues in Voice Convey Presence of Mind When the Two of Us Care Too Much for Each Other:
Subversive Effects of Altruism in Joint Dyadic Decisions When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement When Touch Interfaces Boost Consumer Confidence: The Role of Instrumental Need for Touch When Variety Isn’t Life’s Spice: The Impact of Implicit Self-theories and Preference Forecasting on Anticipated Consumption Variety WHEN WORDS HURT - EMOTIONAL CONTAGION IN A COMPANY'S FACEBOOK APOLOGY When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications Where Do We Go from Here? Consumer-Brand Relationships After Brands Do Bad Why Consumers Don’t See the Benefits of GMOs, and What Marketers Can Do About It Why Do Goals Cause Cheating? Unpacking the Confounding Effects of Mere Goals, Social Comparisons, and Pay Why Don’t Parents Walk Their Talk? Exploring Parental Deviant Food Socialization Behaviors within the Family Why Garlic Ice Cream? Innovative Line Extensions Can Increase Choice of a Brand’s Pre-existing Products Why Privacy Is Only Salient When Not Making Actual Decisions: How Congruency Drives the Privacy Paradox Will It Taste Better If You Think about What You Are Eating? Cultural Differences in Food-Ingredient Information Seeking Wine for the Table: Self-Construal and Choosing for Large Versus Small Witnessing Moral Violations Increases Conformity in Consumption Word of Mouth as Compensatory Consumer Behavior: Can Talking about Brands Restore Consumers’ Self-Concepts after Self-Threat? Work with Me or for Me: The Effect of Implicit Self-theories and Role of Brands on Product Preference You are not as Smart as You Think You are: Effects of Self-perceived Knowledge on Consumer Information Processing and Decision Making Your Lay Beliefs about Your Personality Predict Your Political Ideology Yuck! Feelings of Disgust, Self-threats and Compensatory Behaviors.
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