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Proceedings Volume NA-44
Experiencing the Self through Products: How Direct Product Experiences Paired with Abstract Product Construals Increase Consumers’ Identification with and Evaluation of Products The Role of Social Endorsement in a Repeated Exposure Context When Causes Change How We Think and License Indulgence #ConsumerActivism: How online consumer activism impacts brand change #NoBoysAllowed: Consumer Response to Brand Infidelity (Emotional) Reference Point Formation ‘’I Know what I Like’’: Parallel Tastes in Fine Art Consumption ‘Compete or cooperate’– How motivational mindsets affect facial beauty judgments ‘Low Fat’ but High in Sugar: Consumer Response to Misleading Nutrition Claims ‘My Beautiful Self’: An Exploration of the Effects of Advertising Campaigns on Female Empowerment “Coming Alive” Through Headphones: Listening to Messages via Headphones vs. Speakers Increases Immersion, Presence, and Liking “I Couldn’t Help But to Cry!” “I Couldn’t Help But to Yell “YES!”” Dimorphous Expressions Inform Consumers of Users’ Motivational Orientations “I Deserve to Help!” Effects of Entitlement and Social Influence Appeals on Prosocial Motivations “It Might Fit But Cost More”: Similarity, Skepticism, and Regulatory Focus in Cause-Related Marketing “Love Accounting”: The Effect of Love Messages on Gift Budgeting “People Like Us:” Negotiating Social Boundaries in House Swapping “Prosociality Lies in the Mind of the Believer”: Differential Impacts of God and Religion on Prosocial Intentions “Slim-as-Luxury" Effect: The Influence of Product Shape on Product Luxury Perception “The Review is Sponsored By”: The Effect of Sponsorship Disclosure on Blog Loyalty “Will We Hate Google One Day?” A Convention Theory Perspective on Public Brand Evaluations “You shouldn't have!” Facework and disposal in gift receiving as a way to manage interpersonal relationships A Change is as Good as a Rest: Changing Contexts Restores Self-Control A Consumer Theory of Acquisitions A finite pool of worry A Fresh Light on Choice Regret A Goal Dependent Model of Certainty and Information Seeking A Relationship Account of Marketing Rewards: The Effect of Conditional vs. Unconditional Rewards on Self-Brand Connection A Semiotic Inquiry into the Existential Effects of Chronic Pain on Consumer Behavior A Sense of Wealth or Poverty Can Help or Hurt Charitable Giving A Theoretical Perspective on Guilt and Materialism in Helping Behavior A Threatened Relationship Makes More Positive Consumers: The Effect of Romantic Jealousy on Advertising Effectiveness A Trip to Your Past: The Effect of Ending on Preference for Nostalgic Products A Visual Consumption of Desserts: The Impact of Subtle Food Cues on Dieters Acquisition Mode Effect on Consumer Product Evaluation and Tradeoff Making Advance Gratitude Expressions as a Prosocial Appeal Advertising Effectiveness: Examining the Role of Latent Themes on Advertising Success Aesthetic Contrast Motivates Prosocial Behavior Affective Influences on Activation of Social Network Type: The Effects of Social Motivations and Anticipated Audience Responses Age-Related Changes in Materialism in Adults – A Psychological Insecurities Perspective Alternative Consumption Experiences Via Imaginative Fantasy Creation Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices? Ambivalent Attitudes do Not Induce Confusion among Collectivists Analyzing Antecedent Factors of Cognitive Dissonance Using E-Commerce Data Anecdotal versus Statistical Evidence in Risk Communication Messages: The Moderating Effects of Comparative Optimism and Message Framing Anthropomorphism and Anthropocentrism Anthropomorphism From Self-Extension and Self-Expansion Processes: An Assemblage Theory Approach to Interactions Between Consumers and Smart Devices Apocalypse Now: The Effect of Fear and Time Orientation on Choice Deferral Applications of the Need for Smell-Scale Approach or Avoidance? The Dual Role of Face in Fashion Consumption Argumentum ad Novitatem: Mere Newness as a Choice Heuristic As Many As 9, but As Few As 11: On a Hypothesis Testing Process of Evaluating Inevaluable Quantities Asset or Liability? The Role of Brand Equity in Times of Crisis Asymmetric conformity to positive and negative advice Attachment to God Reduces Conformity to the Choices of the Majority Attainment Goals and Maintenance Goals: The Appeal of Approach versus Avoidance Framed Strategies Attention to Country-of-Origin Information Attributions to Individual or Group? A Study on Gender Differences Backhanded Compliments: Implicit Social Comparison Undermines Flattery Becoming an insectivore: Results of an experiment Behavioral Interventions to Reducing the Negative Consequences of Deferrals on Subsequent Blood Donation Being an Underdog or a Frontrunner: The Effects of Candidate Labels on Voters’ Responses Better for Both the Waistline and the Bottom Line: A Field Study on the Sales Impact of Featuring Healthy Foods, Unhealthy Foods, or a Mix of Both Better to Have a Book in the Hand Than Two in the Cloud: Consumer Preferences for Physical Over Digital Goods Better Understood Companies Seem Like Safer Investments Blaming McDonald’s: Anthropomorphized Temptation, Failed Self-Control, and Support for Paternalistic Intervention Blink and You'll Miss It: The Consequences of Ephemeral Messaging Bliss is Ignorance: Happiness, Naiveté, and Exploitation Boomerang Effect of Conditional Promotions in Shopping Cart Abandonments Boundary Crossing and the Diffusion of Cultural Innovations Boundary Research: Tools and Rules to Impact Emerging Fields Brand Communication on Social Media: Effects of Non-Persuasive Self-Disclosure on Consumer Perceptions Brand Extensions - It's all About Managing Accessibility Brand Logo Salience as a Signal of Brand Status Brand Retrofication: How East German Consumers Animate a Retro Brand Market to Create a Revisionist Eastern Consumption Culture Brand Story-Making and Digital Conversations Breaking Free From the Sunk Investment: The Role of Positive Affect and Instrumental Attitude toward Resource Investment in Reducing Sunk Cost Bias Bringing Together Japanese Organic Food Consumers and Producers After Fukushima Bringing Ulysses to Scale: A Tale of Persistence, Spillovers and Customer Loyalty Buy One Get One to Share: Preference between Bonus packs and Price discounts for Experiential versus Material Products. Buyers Are More Impatient Than Sellers: The Timing of Peak Influences Satisfaction in Experiential Purchase By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control Can Children Still Be Happy If 160 Calories Are Cut Out of the Happy Meal? Reinforcing Effects of Toys on Portion Choices Can Food (Waste)-related Lifestyle Segments explain Food Waste? – The Example of Denmark Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment Can the color value affect perceptions on homosexual images? Can The Way Individuals Are Rewarded Affect Motivation and Engagement? Cardiac Vagal Tone and Risky Decision Making Caveat Voluntas: Exploring the Dark Side of Volunteering Celebrate or Commemorate? A Material Purchase Advantage when Honoring Special Life Events Children on Sale: The Interactive Roles of Fundraising Promotion and Prosocial Identity on Charitable Intent Chirping Birds and Freshly-Cut Grass: The Role of Incidental Sensory Cues on Pro-Environmental Purchases Choice and Quantity in Conflict: Post-Taste Food Consumption and Inferences of Self-Control Choice Overload or Time Stress: What Determines Purchase Decisions for Airline Tickets? Choosing an Inferior Alternative: The Case of Disappearing “Inherited Options” Choosing Not to Choose: Consumers Are More Satisfied With a Product When It Is Determined by a Prediction Algorithm Than When They Personally Chose It Clicking Decisions and the Coexistence of Insufficient and Excessive Checking Close Alternatives: The Influence of Spatial Proximity on Choice Difficulty Cognitively Optimized Measurement of Preferences Communicating Less/no Meat Consumption: Dialogue between Meat Lovers and Avoiders Comparing Prices Then and Now – the Store Price Image Determines Reference Price Dominance Comparison Focus: The Asymmetric Impact of Context Effects on Advantaged versus Disadvantaged Options Compensatory Contagion: A Psychological Defense Against Threat Complicitous Consumers? Deconstructing Online "Fertility Testimonials" Conceptualizing Consciousness in Consumer Research: A Holistic Look at Consumers’ Mental Lives Congruence and Incongruence in Advertising-Medium Combinations: More Than Just Two Sides of the Same Coin Constructing hybrid identity: the consumption of Brit-Asia bhangra music Consumer Brand Knowledge: A Multiple Memory Systems Model Consumer Co-Creations: Understanding Disappointment with Co-Created Products Consumer discrimination: How a choice mindset influences fairness perceptions of insurance premiums Consumer Donations: the Roles of Implicit Theories and Appeal Types Consumer Endorsements: When and How Do Consumers Remember Their Own Misleading Recommendations? Consumer Engagement with Luxury Foods Consumer Neuroscience: Conceptual, Methodological, and Substantive Opportunities for Collaboration at the Interface of Consumer Research and Functional Magnetic Resonance Imaging Consumer Responses to Green Messages: The Mediating Role of Perceived Personal Contribution Consumer Suspicion as a Communicational Opportunity in Ethical Consumption Consumer-Expert interactions in the medical domain: Exploring when and how patients with prostate cancer ask their physicians for advice Consumers Rely More on Online Review Scores When They First Form an Independent Opinion Consumers with Stars in their Eyes: The Influence of Celebrity Product Placement on Brand Perceptions and Behaviors Consumers’ Dissociation Responses to Incidental Similarity of Products in Different Product Domains Consumers’ Motivations for Engagement in the Sharing Economy Consumers’ Reliance on Imagination Moderates the Effect of Information on Anticipated Satisfaction Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work Consuming a Machinic Servicescape Consuming a Transfusion of Fashion: Constructing Hybrid Identity amongst the third generation British Indian Community Consuming Bondieuserie: Raising the Profile of Religious Kitsch Consumption Consumption Skill Acquisition in Ski Schools: Towards a Theory of Embodied Learning Contagious Endowment Effect Contemporary Art Consumer Experience: Using Video-Elicitation to Understand the Feeling of Strangeness Controversial Advertising: Reflections from Professionals Coping with Fear and Regret in Online Health Communities Creating a Hyper-Place: How Refugee Helpers Create a Place for Their Values Creating the flawed hero: Consumer movement framing in the online environment Creating the Mood for Humor: A Gender Identity Perspective Creative Power of Unique Fashion: Identifiable by Others or Exclusive for Yourself Creativity from Chaos: Disorder Material Display and Consumer Creative Success Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm or Help Your Creative Performance Crush on You: Romantic Crush Increases Consumers’ Preferences for Strong Sensory Stimuli Cultivating Gratitude and Giving Through Experiential Consumption Cultural Engagement in the Age of Social Media Curiosity under Bright Light: The Influence of Lighting Conditions on Innovative Product Adoption Customer Empathetic Responses toward Brands Being Treated Unfairly Customer Engagement: Conceptualization, Distinctiveness and Testing the Nomological Network Cyborg Consumers: When Human Enhancement Technologies are Dehumanizing Dancing with the Enemy: Dynamics, Drivers, and Outcomes of Rival Brand Engagement Debt Aversion and the Trajectories of Psychological Pain Debt Aversion: Anomalous in Theory, Advantageous in Practice Defining and Differentiating Marketplace Tranquility Delegitimation of a cultural product: The case of Turkish TV drama Behzat C. Deliberate First or Act First? The Effect of Self-Construal on Goal Pursuit Delighted by Deviating Design: The Relation between Construal Level and Surface Mimicry Deny the Voice Inside: For Collectivists, Attitude Accessibility May Hinder Decision Making Direct and Indirect Signals of Demand in Retail Displays Discretionary Debt Decisions: Consumer Willingness to Borrow for Experiences and Material Goods Disfluency Effects on Inference and Evaluation Distant but Local: Border-Based Perceptions of Localness and Effects on Food Preference Do Children Perceive Links Between Physical Attractiveness, Possessions, and Aggression? Do consumer choices make us narcissists? The role of self-referencing and self-affirmation Do consumers learn new currencies as they learn new languages? The impact of price syntax and synonyms on learners’ proficiency Do deals really help save: Deal salience and increased consumer spending Do Descriptive Social Norms Enhance Pro-Environmental Behavior? A Bayesian Reanalysis of Hotel Towel Reuse Do I Get Stronger When I Stop to Eat My Spinach? The Impact of Planned Breaks on Self-Regulation Do I More (or Less) Deeply Process Messages When I Am the Source? The Effect of Customization on Information Processing Mediated by Perceived Control, Perceived Identity and Self-Control Resources Do People Understand the Benefit of Diversification? Do Skewed Base-Rates Affect Advertising Effects on Brand Attitudes? On the Role of Pseudocontingencies in Evaluative Conditioning Do the powerful prefer the “Brand-As-Leader”? Gender difference in the power effect on brand role preference Do We Truly Like Those Who Work for It? The Effects of Consumption on Evaluations of Others Spending Earned Wealth Do you cut in line? Predicting individuals’ compliance to social norms from day-to-day behavior. Do You Know How Much You’ll Hate the Fruit Salad? Affective Forecasting Ability and Self-Regulatory Success Doctoring Happiness: An Ethnographic Study on Plastic Surgery in Turkey Does Priming A Sense of Powerfulness Encourage Consumers to Buy Healthy Foods? Does Salience of the Sound of Food Increase or Decrease Consumption? Does Suspense Spur or Hamper Consumer Creativity? Does This Dog Make Me Look Fat? The Liberating Effect of Choices Made for Others on Subsequent Choices for the Self Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation Don’t Freak, I’m a Sikh: Stigma, Styled Identities and Social Distancing of the Turbaned Sikh Male Don't Believe the Hype Drawing Conclusions while Multitasking: Distracting Background Ads Cue Consumers to Infer Product Interest through Metacognitive Inferences Drawn to the light: Loneliness predicts a preference for products in brightness but not darkness Duration of Restrictions Influences Information Processing: The Role of Perception of Control Education, Liberalism and Consumers’ Response to Luxury Brands Effect of Anger and Anxiety on Choice in Self-Control Dilemmas Effective, Selective Choice Architecture: Checklists as a More Precise Tool Effectiveness of print and digital media: Insights from neuroscience Effects of Dialecticism on Consumer Responses to Products With Conflicting Goals Effects of Face and Gaze Direction in Print Advertisements Effects of Meritocratic Beliefs on Consumer Expectations for Unearned Preferential Rewards Effects of Task Routinization on Consumer Creativity Embarrassed Customers: The Dark Side of Receiving Help from Others Emotional responses to movie-trailers predict individual preferences for movies and their population-wide commercial success Empirical Generalizations of Brand Personality Dimensions: Longitudinal Analysis of a Robust Six Factor Model Empowering Patients as Decision-Makers in the Context of Early Stage Prostate Cancer Encouraging Consumers to Consider Others’ Perspectives Helps Them Optimize Decisions about Scarce Resources Encouraging Energy Efficiency: Product Labels Activate Temporal Tradeoffs Endorsing Help For Others That You Oppose For Yourself: Mind Perception Guides Support for Paternalism Entitled to Spend: Discourse Analysis as a Framework for Understanding Student Buying Behaviour Ethicality in Direct to Consumer Advertising of Prescription Medicines: Consumers’ Autonomy and Safe Decision Making Evaluating Anthropomorphized Products Less Positively: “Shame on Me!” Everyone Likes This Movie! Consensus Language Increases the Influence of Weak Ties over Strong Ties in Product Recommendations Examination of the Sampling Origin and the Range Hypothesis of Loss Aversion in 50-50 Gamble Settings Examining the Co-construction of Belonging between Consumers and Service Providers Expectation-Based Effects of Common Attributes on Choice Expected and Actual Reliving of Experiences Through Different Types of Photos Experiential Bridges - An Alternative Perspective on Acculturation Exploring Food Waste: The Role of Health Motivation Exploring Patient-Provider Relationships in Preference-Based Health Care Choices Exploring the Antecedents and Consumer Behavioral Consequences of "Feeling of Missing Out" (FOMO) Eye Buy: Broad Visual Attention Increases Unplanned Purchases Fathers Are Not Like Mothers: How males and females differ in the effect of political identity on their children’s educational spending Feeling of Luck Drives Preference for High-Effort Products and Activities Feeling Stupid About Nothing: Inferring Competence From Externally Caused Negative Outcomes Female Gamers: An Investigation of Gendered Consumer Vulnerability Fewer When Mixed: When Food Presentation Format Biases Consumers’ Perceptions of Calories and Fat Fields of Transcultural Practices: The Role of Religion in Multicultural Marketplaces Financial Constraint Decreases Consumers’ Variety Seeking Behavior Financial Inability or Financial Savvy? Subjective Financial Well-being Shapes Preferences for Discounted Purchases Finding the Right Corporate Social Responsibility: How Identity Goals Influence Brand CSR Strategies Firm Power: On Its Construction and Consequences Focusing Only on Satisfying Customers? --- Negative Word of Mouth from Insiders Food Fight! A comparative analysis of the portrayal of food in cartoons targeting girls and boys. Food Label Use by Functionally Low-Literate Consumers in a Rural South African Context Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective Framing Wait Time Changes Time Perception and Patience Friend or Firm: When Friendliness Reduces Comfort Perceptions During Sales Interactions From “Moving Consumption” to “Spacing Consumption:” In Search of Consumption Geographies From Consumers to Producers: The Identity Evolution of Food Bloggers From Language to Behavior: Verbs Lead to Consumer Action From Nothingness into Being: Creation and Resilience of a Decentralized Brand From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis Fun Signals Intrinsic Motivation: Observers Infer Motivation from Expressed Emotion Functional Near-infrared Spectroscopy (fNIRS): A new Tool for Consumer Research? Future is “Right” on Your Face: The Role of Facing Direction of Product on Attitudes toward Product Gender Identity-Related Reactions to Sex-Typed and Unisex Labeled Products Genealogies of Consumers' Resistance Getting in Touch with Your Thinking Style: How Touchscreens Influence Purchase Gifting an Identity: The Effect of Gifts on Receiver Identity Goal Failure Enhances Creativity Good Vibrations: Consumer Responses to Technologically-Mediated Social Touch Grip not to Slip: How Haptic Roughness Leads to Psychological Ownership Guilt Trips: Transportation and the Persuasiveness of Guilt Appeals Happiness from Experiences: Its All In The Mind(set) He’s Just Not That Into Anyone: The Impact of Sex Fantasy on Attraction Head in the ‘Cloud’: Online information search inflates consumers’ self-confidence in personal decision-making ability Health is Up, Indulgence Down. Effects of the Vertical Location of Food Product Claims on Consumer Response. Health Messages: The Roles of Emotions and Type of Healthcare Advocacies Healthy Diets and Empty Wallets: The Healthy=Expensive Intuition Healthy-Shopping Dynamics: The Relative Healthiness of Food Purchases Throughout Shopping Trips Heavy Choices: Exertion and Food Choice Healthiness in Field Settings Heavy vs. Light TripAdvisor Reviewer Behavior Hedonic Editing Revisited How “Time until the End” Influences Actual versus Predicted Consumer Experiences: A Resource Allocation Account How and Why Wearing Sunglasses Makes for Cool Consumers How Appropriate is Appropriation as a Branding Tool? Commercialization and the Value of Experiences How Companies’ CSR Motivation Influences Consumers to Adopt Pro-social Behavior How Consumer Power Affects Recommendations in the Online Environment How Do Brands’ Destigmatizing Messages Travel through Social Media? Like a Girl How Do Children Derive Happiness from Past Experiences? Developmental, Experimental, and Longitudinal Evidence How Do They Feel: Categorial Sentiment Analysis of Emojis for Social Media Communication How Does Future Income Affect Present Discretionary Spending? The Role of Future Self-Continuity How Embarrassing For You (And Me): The Nature of Observer Embarrassment How Everyday Items Become Treasures: Forgoing Usage and the Escalation of Specialness How Health-based Body Image Stereotypes in Advertising Perpetuate Unhealthy Consumption Decisions Among at Risk Populations How Heavy is Your Smartphone? Imaginary Weight Perception of Smartphone Users and its Impact on Product Evaluation How Hunger Facilitates Dieting: The Paradoxical Effect of Hunger When Individuals are Primed With an Environmental Dieting Cue How Multitasking Influences Consumer Learning of Brand Associations How Nudity in Advertising Affects Donation Behavior How One-Step (vs. Gradual) Presentation of Change Affects its Perceived Magnitude - The Role of Identity How Ownership Judgments Affect Brand Extension Evaluations How Self-disclosure and Interpersonal Similarity Affect Goal Achievement in Social Media-based Online Communities How Sexy Can a Paper Clip Get? Evidence for the Transfer of Erotic Meaning to “Unsexy” Products How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude How the Norm of Reciprocity Influences Sharing in Direct and Generalized Exchanges How Thinking about Society’s Past Influences Optimism towards its Future How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility How Tradeoff Elasticity Affects Consumer Choice How Word of Mouth Influences the Storyteller: Does the Effect Replicate in China? How Youtube Storytelling Can Win Consumers’ Hearts: The Case of Nivea Human Brand Identity Types and Dynamics: The Role of Incongruent Extensions and Legitimacy Mechanisms - The case of film directors HUMAN MODEL EFFECT? ONLINE VISUAL PRESENTATION OF FASHION MERCHANDISE Humanizing Products Through Typeface Design I Aspire to Give to Your Needs, I am Responsible to Give to Your Aspirations: Persuasion of Philanthropy Functions Through Regulatory Non-fit. I bought that first and you know it: The influence of ambivalent mimicry on the desire for social approval I Got Here First! Feelings of Psychological Ownership and Consumer Ratings I like it because I imagined the scent: olfactory imagery improves product evaluation I Need My Own Substance! Effects of Anthropomorphic Product Presentations on Brand Choice of Complementary Accessories Icing on the Cake or Not: The Impact of Positive In-Group Members’ Advice on individuals' Preference on Choice Identifying and Explaining the Sex-Gap in Consumer Responses to Product Failures: Gender Stereotypes Create Victims out of Women Illusion of Illustration: The Impact of Picture Style on Dieters' Perception of Vice Food Impact Bias or Underestimation? Outcome Specifications Determine the Direction of Affective Forecasting Errors In God’s Hands: How Religion Dampens the Effectiveness of Fear Appeals In Good Shape: The Influence of Container Curvature on Consumers’ Perceptions and Consumption In The “I” of The Beholder: Improving Health Communication by Using The First Person Perspective Information-Searching Task Type and Searching Effort: the Mediating Role of Self-Efficacy Inking Immortality: Exploring the Relations Between (Tattooed) Bodies, Time, and the Permanence/Change Dialectic Introducing the “Calories per Gram” Label to Promote Healthy Food Choices Invoking the Responsible Self and Enhancing Subjective Competence: Nudges to Increase Financial Engagement Involving Others in Sustainable Consumption: The Positive Impact of Exemplary Behavior Is Altruism Perilous? Consumer Benevolence and Risk Taking Is Cash Almighty? Effects of Hard vs. Soft Money on Saving/Investment Behavior Is It More Rational to Say “No”?: How Choosing Versus Rejecting Alternatives Affects Information Processing It Feels Good and Bad to Be Fake: The Effect of Counterfeit Consumption on Consumer Feelings and Purchase Preference It Feels Softer Than It Looked: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping It’s Not You, It’s Me: Consequences of Charitable Support Allocation on Consumer Prosocial Identity and Subsequent Support Behaviors Judge Me for What I Eat: When Consumers Use Low-Calorie Labels for Signaling Judgments Based on Stocks and Flows: Different Presentations of the Same Data Can Lead to Opposing Inferences Juggling When Low in Control: The Effects of Control on Choice to Multitask Keep It Simple Stimuli: Brain-Vetted Elements of Movie Trailers Predict Opening Weekend Ticket Sales Keep Your Money Close: Psychological Distance Influences the Perceived Value of Money Lack of Control and Preference for Tangible Products Leaps and Tweaks: The Impact of Version Numbers on Product Attractiveness Leaving Money on the Kitchen Table: Exploring Sluggish Mortgage Refinancing Using Administrative Data, Surveys, and Field Experiments Less Willing to Pay but More Willing to Buy: Preference Reversals for Freebie and Non-Freebie Bundles Let's Look The Gift Horse In The Mouth: A Closer Examination Of How Consumers Respond To Free Offers Linear or Nonlinear? The Effect of Product Aesthetics on Consumers’ Post-purchase WOM Generation and Repurchase Intentions Liquid Consumption: How Can We Use It in Consumer Research? Live in Your World - Play in Ours: How Pre-Configurations Based On Preference Articulation Affect Consumer Product Configuration Processes Lost in the Supermarket: Searching for Products on Crowded Shelves Love Food, Hate the Brand That I Waste: The Effects of Product Waste on Brand Evaluations Love It but Leave It: The Divergent Effects of Religiosity on Attitudinal versus Behavioral Brand Loyalty Low Construals Prefer Atypical Colors Luxury Brands, Conspicuous Consumption and Social Signaling Made for You: The Effect of Consumer Identification on Consumer Preference Magnitude Matters: The Role of Anger Intensity in Interpersonal Perceptions Making of Celebrities: A comparative analysis of Taiwanese and American Fashion Bloggers Making Salient Immediate Post-consumption Affects Promotes Healthy Food Choices Marketing “Raunch Culture”: Sexualisation and Constructions of Femininity Within the Night-Time Economy Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries Market-Mediated Multiculturation: The Institutional Shaping of the Ethnic Consumer Subject Marketplace Mythology and the Politics of Identity Materialism and Participation in Sharing Practices Materialism, Green Values, and Well-Being: A Conflicting Values Perspective Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products Meaning Transforms Money: How Job Satisfaction Affects Consumers’ Perception and Use of Their Earnings Mental Accounting for Food in Exceptional Contexts Mental Accounting of Guilt: Decoupling Guilt from Consumption Mental Representation of Attitudinal Ambivalence Mental Traveling Along Social and Temporal Distances: The Influence of Cultural Syndromes on Construal Level Message Not Received - The Effects of Creditor Pressure In Consumer Debt Management Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles Modulation of Judgments by Incidental Affect: the Dynamic Integration of Affect and its Temporal Sustainability Money and Me: Thoughts of Money Change Individuals’ Self-View Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving Morality-Based Blame for Victims of Harmful Product Failures More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding More than Words: A Psycholinguistic Perspective on the Properties of Effective Brand Slogans Mortality Beliefs Distorted: Magnifying the Risk of Dying Young Motivating persistence and risky choice: Beyond monetary incentives Movement through Time and Space Shapes Psychological Distance Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption Multisensory Integration of Touch and Vision During Product Evaluation and Choice Multitasking: Perception and Performance Myth Market Formation and the Irony of Neoliberalism: Insights from the Export of Danish Eldercare to China Navigating Narratives and Altering Time: Consumption Practices in the Digital Age Need and Intertemporal Choice: A Dual Goal Hypothesis Neglecting Decline: Biased Views of Personal Development Driven by Failure to Recall and Predict Negative Change Neural prediction of market-level crowdfunding outcomes Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness Neutral Expressions Increase Psychological Distance and Price Estimation of Luxury No Fries for You! Waiters Externally Impose Self-Control to Restaurant Customers Depending on Their Weight and Gender Non-price Determinants of the Purchase Intention Towards Counterfeit Global Brands: An International Comparison of Respondents as a Moderator of Behavior Not just a pretty face! The impact of model facial expression and body mass index on the effectiveness of health advertising. Not Just for Your Health: How Regular Physical Activity Influences Processing of Irrelevant Product Information Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions Objective measures of design typicality that predict aesthetic liking, fluency, and car sales Offline Friendships Affect Facebook Activity and Teens’ Theory of Mind Old, But Gold! The Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces On Aesthetic Pleasure: The Uncertainty-Reducing Role of Processing Fluency On Self-Construal and Lie Acceptability On the Accuracy of Consumer Future Usage Estimations: Evidence From the Car Sharing Industry in Germany On The Cutting Edge: The Relationship Between Expertise And Social Influence in Evaluating Normative And Innovative Opinion. Online retailing is here to stay - The effects of product-context levels on consumer decision making. Out of Proportion? The Effect of Leftovers on Eating-Related Affect and Behavior Outsourcing Responsibility for Indulgences Ownership Shapes Children’s Judgments about Material goods Pain-Free Funeral: Creating the Market for the Bereaved in South Korea Parenting Mindset Salience and Its Influence on Uniqueness Seeking Partner or Servant? When Relationship Type Affects Trait Expectations and Evaluations of the Brand Passing the Buck to the Wealthier: Egocentric Judgments of Financial Resources Influence Donation Obligations Patterns of Emotional Brand Experiences Across Cultures: The Role of Context and Social Orientation of Emotions Paying More to Save Less: The Effect of Self-selected Price Bundling on Willingness to Pay Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios Peacocks, Testosterone and Status Seeking: Single-dose Testosterone Administration Increases Preference for Status Brands and Products Peeping on Poverty: Groupness and Moral Considerations in Slum Tourism Perceptions of Changing Beauty Norms: An Exploratory Study Peripheral Endorsement: How Perceptual Congruence with Celebrities Can Benefit Brands Perpetual Dispossession: An Exploration of Ownership without Possession Personalized Advertising in Public Environments: Perceptions and Consequences Physical Transformations and Visual Practices in the Fitblr Community Planned to Miss: The Use of Two-Method Measurement Design in Experimental Marketing Research Planning to Fill the Gap: The Efficacy of Forming Implementation Intentions in Healthy Eating Playful Consumption: A Physical Perspective Please Don’t Praise It: How Compliments on Identity Signals Result in Embarrassment Pleasure, Guilt and Regret in Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control Political Affiliation Moderates Attitudes Towards Artificial Intelligence Political Consumerism as Neoliberal Therapy: How An Actually Existing Neoliberalism Produces Entrepreneurial Passion Politicized Purchasing: Consumer Responses to Divisive Corporate Political Activity Pornographication and the Advertising of Sexual Services Positive Effects from Negative Virtual Experiences: How Virtual Reality Can Be Used Effectively in Marketing Postponement Specificity Differentially Affects Desire and Consumption Precise Like a Swiss Watch: Semantic Precision in Marketing Communication Preference Gap Matters: When Scarcity Polarizes versus Converges Preferences Preference Versus Freedom: Two Psychological Meanings of Scarcity and Their Influences on Consumer Choice Pride and Dishonesty-Why does Authentic Pride Lead to More Dishonesty? Promoting Ethical Consumption: Effects of Self Regulatory Focus on Evaluation of Multifinal Ethical Products Proudly Going Green: Emotional Appeals Influence Outcomes for Environmental Marketing Challenges Question-Behavior Effect Roundtable Reactions towards wasted food. Experimental data on food appreciation and sales. Reciprocal Altruism as a Motivation for Sharing: Sharing Up verses Sharing Down Reducing Consumer Alienation: The Effect of Making Product Producers Personal Reducing Uncertainty by Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation Reflexive habitus and consumption: Negotiation and (re)stabilization of social class in Czech republic Regaining Control by Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards under Conditions of Low Control Regaining Control or Avoiding Risk: When Social Crowdedness Inhibits versus Encourages Preference of DIY Product Reminders of the Sun Influence Men’s Attitude towards Luxury Products Request Framing Moderates Affective Preferences in Charitable Giving Research Reflections on Mobile Phone Visual Ethnography in Ghana, West Africa: Bridging Mobile Phone Ethnography and Transformative Photography Residential Mobility and Uniqueness Seeking Resistance to Gender Stereotyping in Advertising Institutions Resistance, Conformance, And Stigma in The Consumption of Music Resource Scarcity, Socioeconomic Status and Conformity: The Impact of Resource Scarcity on Responses to Social Influence Depends on Childhood Environments. Resources availability and explicit memory largely determine evaluative conditioning… even in a paradigm conducive of implicit EC effects. Responses to Injustice: Affect, Threats to Social Self-Esteem, and Materialism Retailer Pricing as Reassurance: Discounts and the Transaction Utility of Conflicted Consumers Reviewing the Review: A Text Analysis of Why Online Experience Reviews Receive Positive Feedback Revisiting the Ghetto: How the Meanings of Gay Districts Are Shaped by the Meanings of the City. Reward-Based Crowdfunding: The Roles of Funders Righteous Indignation: When Anger Consumption Makes You Feel Better Role of Mood in Cause-Related Marketing Effectiveness Saving It (and Us) For Later? Consuming and Saving Products that Reflect Our Selves Scoptophobia in Decision-Making: the Aversion to Being Observed During Decisions and its Impact on Consumers’ Tradeoffs and Choice Seeing Brands Through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations Seeking a Green City to Live in: The Differential Impact of Innovation-Based Versus Regulation-Based Environmental Policy on Willingness to Live Seeking Indulgence by Involving Others Seeking Justice: How Harmful Brands Cause Consumers to Punish, Cheat, and Steal Self-Awareness Fit and Consumer Product Evaluation Selfish Sharing Self-Reference as a Trigger of the Inner Prosecutor: The Moderating Role of the Self-Reference Effect on the Relationship between Consumers and Transgressor Brands Semantic Price Claims and Discount Expectations Sensitivity to Price Changes: A Study Within the Prospect Theory Sexualized but not Objectified - When do Women React Negatively Towards Sexualized Advertisements Shake Hard Play Hard: The Impact of Risk on Consumer Behavior in the Aftermath of Disaster Shared Happiness and Relational Identities among French Grandmothers and Grandchildren Shared Offline and Online Spaces of Ethical Consumption Communities Shedding light on the influence of illumination on social behaviors Should I Copy Her? A Meta-Analytic Synthesis Of Mimicry Effects Showing off more for less on social media: The changing dynamics of conspicuous consumption and value while renting Signal with Cost: When and Why Identity Signals Are Perceived to Be Authentic Signaling Emotion and Reason in Human Cooperation Signaling Versus Accumulating Wealth: For Children, Refraining from Spending Implies Poverty Smart Choice Sets Soap-Opera and Tourism: Rehabilitating the Ottoman Post-colonial Social Acceptance and Social Sharing Social and Behavioral Consequences of Feedback When Participating in Brand Pages Social Class and Social worlds: Income Affects the Frequency and Nature of Social Contact Social Crowding and Consumer Reactance toward Service Providers Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism Social Media and Celebrity Endorsement: How Social Connections can Impact Endorsement Effectiveness Social valuation and neoliberal ideology in postfeminist digital spaces Socialization of the Black Female Consumer: Power and Discourses in Hair-Related Consumption Softness in the Ear: How Musical Sophistication Influences the Interaction Between Music and Expected Haptic Softness Spending or Stockpiling: Consumers’ Decisions to Redeem Loyalty Program Points Spending Predictions: The Effects of Unpacking Based on Typicality Strumming the Chords of Your Mind: The Effects of Lyrical Music versus Instrumental Music on Construal Level and Choice Sweet or Sweat, Which Should Come First: the Sequence Effect of Justification Taking the Easy Way Out: The Structure of Complex Assortments Navigates Consumers Towards Different Product Choice Locations Under the Condition of Broad Attentional Scope Taste Competitions in an Online Community: The case of Yeni Gelin Evleri in Turkey Thank You for Your Helping Hand! Ways to Avoid Negative Consequences of Customer Participation in Recovery of Technology Product Failure The ‘Flower Men’ Phenomenon: Exploring the Cultural Encoding of Masculinity in South Korean Cosmetics Advertising The “GMO” halo effect: how labeling products as genetically modified influence calorie judgments The Absolute More, The Merrier How Dispositional Greed influences individual Thinking Styles The Accessibility Liability: Digital Information Undermines Conceptual Understanding The Achilles Heel of Centrality: Group Identification Makes the Central Susceptible to Influence The association between digit ratios and conspicuous consumption, and the moderating role of intrasexual competition The Asymmetric Nature and Motivation of Experiential and Material Purchases, and Their Impact on Happiness The Blender Effect: Physical Food State Influences Consumers’ Perceptions and Consumption The Bright Side of Dread: Anticipation Asymmetries Explain Why Losses Are Discounted Less Than Gains The bright side to cuing consumerism: Consumer cues make individuals with low childhood socioeconomic status more prosocial The Broader Scope of the Experience Superiority—Just Listen! The Collective Aggregation Effect: Aggregating Potential Collective Action to Motivate Prosocial Behavior The Color of Indulgence: How Dark Color Influences Indulgent Consumption The Construction of 'whiteness'' in Indonesian skincare advertising The Consumer as an Artist Citizen: The Emancipatory Potential of Art in the Formation of the Self and Public Sphere in the 21st Century Consumer Culture The Creative Power of Color Harmony The Crunch Effect: Food Sound Salience as a Consumption Monitoring Cue The Dark Side of Connected Health Technology: How Connectivity Creates Exercise Addiction among Conscientious Users The Different Effects of Benign versus Malicious Envy on Self-Control The Donation to The Emergent-poor and to The Prolonged-poor Victims The Early Bird Gets the Worm: The Effect of Habituation on the Effectiveness of Counter-Attitudinal Appeals The Effect of Chronic Dieting Goals on Auditory Perceptual Biases The Effect of Feedback Frequency on Goal Performance The Effect of Gender-Scent Congruity on Product Evaluation and Purchase Intention The Effect of Moral Identity on Compensation Evaluation: Is Monetary Compensation Always Better? The Effect of Perceived Learning Opportunity on Consumers’ Evaluations of Really New Products The Effect of Personal Relationships on Pro-social Giving Behavior: Faith Based Giving. The Effect of Power on Consumers’ Preferences for Nostalgic Products The Effect of Processing Modes and Lighting Types on Shoppers’ Engagement in a Store The Effect of Product Type on Consumers’ Preference for Ambiguous vs. Precise Ratings The Effect of Self-Target Comparison in Perspective Taking on Judgment of Dishonesty The Effect of Smileys as Motivational Incentives on Children’s Food Choices: A Field Experiment in European Primary Schools The Effect of Smiling Expression on Status Perception and Product Evaluation The Effect of Spending Intentions on Windfall Use The Effect of Stress on Consumer Saving and Spending The Effect of the Extraordinary: Reliance on Feeling over Reason in Decision Making The Effect of Visual Transparency on Taste Perception The Effects of Consumers’ Identification and Disidentification in the Case of Corporate Misconduct – Exploring the Mediating Role of Emotions The Effects of Envy on Scarcity Appeals in Advertising: Moderating Role of Product Involvement The Effects of Framing Subscription Benefits as Price Discounts or Time Bonuses on Time Preferences The Effects of Perspective Taking on Consumer Uniqueness-Seeking Tendency The Effects of Power on Emotional Responses to Self-Failure The Effects of Selective Attention on Choice: An Eye-Tracking Study The Effects of Self-Identity Activation and Emotions on Donation Decisions The Effects of Social Sharing on Consumers’ Self-Perceptions of Expertise The Elaboration of Ethical Brand Crises on Social Media The Emotional Dynamics in Online Customer Reviews The Ending Effect on Positive Illusion The Environmental Impact of Anti-Consumption Lifestyles and Environmentally Concerned Individuals The Ethical Consumption Gap in Fairtrade Consumption: How Price Importance, Habit and Ego Depletion Affect Attitude-Choice Incongruence The Fixed Unit Effect: When Size Does Not Matter, But Number of Units Does The Found Time The Global Surf Narrative: Using Narratives in Global Market Strategy The Heat Up / Cool Down-Model of Boycotting The Hidden Costs of Paying Your Reviewers: How Incentives Affect the Language of Online Reviews and Subsequently their Perceived Helpfulness and their Persuasiveness The Illusion of Processing Fluency on Pro-social Campaigns: Unjustifiable Efforts Produce Guilty Feelings The impact of ‘Known Value Item’ (KVI) prices on product price perceptions and expectations The Impact of Corporate Environmental Transgressions on Consumer Support for Non-profits: The Role of Negative Moral Emotions and Moral Identity The Impact of Hierarchical Decisions on Choice Extremeness The Impact of Large Versus Small Menu Size on Calorie Estimation The Impact of Power on Reliance on Feelings versus Reasons in Decision Making The Impact of Visual Imbalance on Consumers’ Donation Behavior The Influence of Categorical Framing on Budgeting The Influence of Contextual Minority Status on Privately-Held Evaluations of Identity-Linked Products The Influence of Product Anthropomorphism on Comparative Judgment Strategy The Influence of Self-Presentation Concerns on Online Reviews The Insidious Effects of Smiles on Social Judgments The Interaction between Moral Behavior and Social Norms The Interplay of Happiness and Control on Reliance on Feelings versus Reasons in Decision Making The Joneses Don’t Live Here: Conspicuous Consumption in a New Urban Neighborhood The Language Backfire Effect: When Language Switch Threatens Consumer’s Identity And Affects Satisfaction Toward The Service The Local Halo: Local Foods are Perceived as Both Healthy and Tasty The Many-Faced Consumer: Practices and Consequences of Social Media Government The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day by Day, Not Meal by Meal The monetary value of ethical attributes: Preference reversal effects among cause-related marketing campaigns The Moral, The Team, and The Ends: A Three-Motive Model of Moral Judgment for Politics and Other Team Contexts The Need to Feel Better The Negative Consequences of Petty Exchange The Neonatal Intensive Care Unit as an Assembled Servicescape: How Do Technological Actors Affect Parent/Staff Decision-Making? The No-Pain, No-Gain Heuristic: The Effect of a Creator's Tragic Biography and Construal Levels on Quality Inferences The Paradox of Social Television: The Effects of Connectedness and Distraction on Enjoyment The Perfect Lunchbox: Social Class Identity and Everyday Mothering The Population Penalty: Why Common Brands Benefit from Dense Populations Less than Uncommon Brands The Potential Benefits and Pitfalls of Poking Fun at Yourself: Self-Deprecating Humor as Impression Management The Power of Meaningful Stories over Happy Ones and the Moderating Role of Implicit Theories The Power to Know What You Have: Feeling Powerful Increases Money Monitoring The Price is Right – Activation of Mating Goals as Driver of Price-Based Quality Inferences The Price of Faith: Religion’s Role in the Endowment Effect The Prosocial Glow of Cash: How Payment Method Affects Customers’ Perceptions of Helpfulness The Psychophysics of Price Perception: Evidence From the Lab and From the Field The Pursuit of Creativity in Idea Generation Contests The Pursuit of Happiness and Quest for Wealth: Do Materialists Really Save Less and Borrow More, and if so Why? The Push and Pull of Attachment Styles on Romantic Consumption The Relationship between Happiness and Perception of Purchases: Experiential Versus Material The Risk of Virtue The Role of Choice Set Size on Consumers’ Preference for Unconventional Goods The Role of Employee Physical Dominance on Male Customers’ Status-Signaling Consumption The Role of Implicit Theories in Evaluations of ‘Plus-Size’ Advertising The Role of Mimicry in Charity Advertising The Role of Visual Attention in Product Selection The Socio-Cultural Dynamics of Consumer Entanglement The Style Is the Brand: The Poetic Choreography of Idea Behaviour The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications The Thought Counts: Effect of Surprise on the Consumption Experience of Gifts The Tipping Point of Perceived Change: Asymmetric Thresholds in Diagnosing Improvement versus Decline The Two Faces of Innovation Adoption: How Envy Affects Consumers’ Evaluation of Innovative Products The Undesired Discounting Effect of Budget Brands: How Brand Positioning Affects Perceptions of Customer Service Representatives’ Human Qualities The Unintended Consequences of Long Deadlines on Goal Pursuit The Unit Bias: Evidence for a Categorization Bias in Estimating Quantities The Untouchables: The Sacredness of Brand Logos The Upside of Messy Surroundings: Cueing Divergent Thinking, Problem Solving, and Increasing Creativity The Upside of Randomization: The Influence of Uncategorized Product Display on Consumers’ Shopping Evaluation The Visual Acuity of Less: Why People Underestimate Increases but not Decreases in Quantity The Voice From Afar: Reverberation in Spoken Advertising Messages Influences Consumer Information Processing Theorising Gender, Theorising Fat: The Material-Semiotics of the Obesogenic Environment for Professional Women Weight-Cyclers Theorizing Authority Relinquishment in Agency Relationships: Conditions and Consequences Thinking Creatively through Hands This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior Time and Conformity: The Effect of Temporal Distance on Consumers’ Responses to Word-of-Mouth To Me or Not to Me: Personal Body as Contested Ownership To Profit or Not to Profit? Consumer Support for the Social Venture Question To Share or Not to Share: Coupon-sharing as a Way to Increase Expenditures of Face Concerned Consumers To Share or Not to Share? Social Distance as The Underlying Mechanism to Explain Sharing Behavior Topic Controversy and WOM: The Effect of Opinion Extremeness on Sharing Touching Versus Talking: Alternative Interfaces and the Extended Self Toward a Conceptual Understanding of Belonging in Consumer Research Toward a Framework for CCT Research on Consumer Emotion Toward an improved understanding of the privacy paradox Towards a Better Understanding of Sales Promotions’ Impact on Impulsive Purchases Towards Better Understanding and Managing of Online Trolling Behaviors Transformative Digital Storytelling: A Framework for Crafting Stories for Social Impact Organizations Tuition Aversion: Impatience Impaired Financial Decision Making for Higher Education Two Roads to Affect Effects Two Shades of Green: Unravelling the Composition, Antecedents and Consequences of Benign and Malicious Envy on Brand Attitude Uncertainty and the Provision of Online Reviews for Services Understanding and Overcoming Overhead Aversion in Charity Understanding Consumer Skepticism Towards Sustainable Innovations Understanding the Expense Prediction Bias Understanding the Quantified Self: Effects of Self-Tracking on Mortality Salience and Health Motivation Unintended Consequences of Indirect Impression-Management Unintended Negative Consequences of Product Recommendations Among Prevention Focused Consumers Using EEG to Understand The Brain Processing Mechanism of Irrational Consumption Bias Rooted in Different Income Sources Using Humor to “Sell” Good Life Choices Using The Aesthetic Design Principle ‘Autonomous, Yet Connected’ to Increase Purchase Intention of Radical Innovations by Consumers Vipiz is Fast, Vopoz is Slow: Phonetic Symbolism is the Way to Go! Virtue in Vice: Benefits of Conspicuous Consumption for the Powerless Virtue-Vice or Vice-Virtue: Ingredient Presenting Order Affects Consumer’s Perceived Healthiness and Calorie Estimate Volume Estimation as Simulated Judgment Voters’ Processing Mindsets and Construing Modes of Campaign Advertising Voting for Charity: The Benefits for Firms of Direct Consumer Involvement in Charitable Campaigns Wallowing in Misery: Consumers With Low Self-esteem Verify Negative Self-views by Choosing Miserable Products Warm Brands as Relationship Partners: The Dynamics of Social Exclusion, Brands, and Interpersonal Connection Warmer but Less Competent: When Co-Branding Helps or Hurts Less-Known Brands Waste Aversion for Virtue versus Vice We are what we know: Using consumer neuroscience to build a better understanding of price knowledge Webrooming or Showrooming? A Matter of Involvement What Comes Next? Family Carers’ Experiences of Role and Identity Transition on Cessation of the Caring Role What happens when the company is the unfairly treated party in online review? What You Smell is What You See? The Effect of Ambient Scent on Stimulus Ambiguity in Product Aesthetics What’s in the Box? Risk in Surprise Subscription Models. When 2 + 1 is Less Than 3: Comparative Pricing Strategies for Premium Upgrades When a Change in Institutional Logics Does Not Lead to Market Evolution: The Case of Fertility Services Market When an Hour Feels Shorter: Salient Endpoints Contract the Perception and Consumption of Time When Beauty is Bad: Attractive Faces Alter People’s Food Choices When Bigger Isn't Better: How Perceptions of Market Dominance Interact with Existing Brand Images to Impact Brand Favorability When Celebrity Ad Placements Backfire When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews When Detailed Information Works Better: Comparison Between 3-Colors and 5-Colors Traffic-Lights Nutritional System Labels When Diversity in Advertising Leads to Activism vs. Aversion When do consumers feel more authentic? The interplay of self-control choices and thinking styles When Does Anxiety Make Consumers More Careful About Conserving Resources? When Exploding Deals Create Competitive Customers: Understanding the Psychological Consequences of Scarcity Marketing Tactics When Gift Giving is Stressful: The Role of Relationship Style When Goal-Derived Assortments Lead to Goal-Inconsistent Choices When Governmental Regulation Causes Price Increases: Is Communicating a Good Cause Always Beneficial? When Having a Trick Up Your Sleeve is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating When Lacking Awareness Arises: The Role of Unconscious Thought on Brand Extension Evaluations When Money Doesn’t Talk: Corporations Receive Less Credit for Monetary Donations When originality backfires: when and why conforming consumers are considered smarter than nonconforming ones When Perceiving Low Control Fosters Great Expectations: The Case of Financial Decision Making When Shared Joy is Lessened: Comparing Psychological Costs Between Online and Offline Positive Word of Mouth When There’s Nothing You Can Do, an “Expansive” Window is For You: The Interaction Effect of Feelings of Personal Control and Promotion Period Framing on Promotion Evaluation When usage repetition leads to predictions of faster adaptation. When Your Hands Are Tied: The Effect of Expense Ownership on Financial Decisions When, how, and why hedonic adaptation generates a new consumer desire Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance White and Clean: How Disease Avoidance Affects Color Preferences Who Gets Nudged? How Choice Architecture Interventions Interact with Preferences Whom Do Incentives Motivate and Whom Do They Deter? The Role of Group Identity in Incentivizing Charitable Behavior Why customers get even? The predicting role of vengeful customer’s negative emotions Why Giving to Others Can Both Help And Hinder Persuasion: The Influence of Product Type on One For One Promotions Why Negative Political Ads Don’t Work on Gen Y Why Some Prices Are Fairer Than Others With A Little Help From My Friends: How Product and Website Socialness Drive Online Word-of-Mouth Persuasion Word of Mouth vs. Word of Mouse: The Effect of Communication Channel on Subsequent Reactions to the Brand Work With Me or For Me: The Influence of Implicit Self-Theories on the Preference of Anthropomorphized Products You are What You Track: The Effect of Failing to Log an Experience on Future Use of Tracking Apps You Call This Healthy? Refining “Healthy Food” Claims and Their Impact on Choice and Healthiness Associations You Stepped on My Toes: When Does Psychological Ownership Lead to Territorial Responses? You’re Killing Me! Exploring How Consumers with Food Intolerances Navigate Eating Out
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