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Proceedings Volume NA-43
Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility? Follow Your Curiosity, You Won’t Regret It: How Disconfirmed Expectations Will Not Always Result in Dissatisfaction Maven 2.0: The Newly Assembled Interactive Ex-Pat Market Maven The Motivating Power of Money: Understanding Money’s Unique Effect on Motivation ‘Paper Or Plastic’: How We Pay Influences Post-Transaction Connection “18% off the original price then another 12% off” or “12% off then 18% off”: How multiple discounts influence consumer evaluations “Am I Fair and Lovely” Indian Children’s Perceptions of Physical Attractiveness and their Links with Materialism “Diet Pepsi Again?” Brand Compatibility, Power and Life Satisfaction “Don’t Buy” or “Do Not Buy”? Negation Style and Product Evaluations “I feel your pain” The efficacy of instantiating states in charitable appeals “It’s like somebody else’s pub”: Understanding conflict in third place “Me, Myself and I”: When Talking About Yourself Enhances Your Word-of-Mouth “Our” Brand’s Failure Leads to Out-Group Product Derogation “Owning Community: Social class and consumption in a New Urban neighborhood” “See that Door with a No Entry Sign? Open It”: Exploring Consumer Agency in Contested Place “Self-fulfilling Prophecies” – The Impact of Age Stereotypes and Patronizing Speech on Consumers’ Cognitive Performance “Serves you Right”? The Dark Side of a Malleable Mindset “Thank Me for Hosting:” The Role of Reciprocity in Sharing … And Here Are Pictures of My Last Vacation! Investigating the Disclosure of Personal Information of Entrepreneurs in Online Marketplaces A Brand-Contingent Weighting Model A Cautious Pursuit of Risk in Online Word-of-Mouth: The Effect of Truncated Distribution on Consumer Decisions A Dual-Process Model of Economic Rationality: The Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making A framework for exploring the spectrum of consumer-brand connections using utopian theory A Harmony of the Senses: The Interaction of Sound and Smell in Consumer Memory and Choice A Hesperhodos Sweeter than a Rose: Are ten-dollar words really worth more? A New Strategy for Repairing Consumer Trust: Targeting Negative Emotions A Social Network Analysis of Adolescent Social Standing, Sharing and Acquisition Materialism, and Happiness Absence Dulls the Senses: How Relationship Reminders and Affective Numbing Influence Consumption Enjoyment Abstract Goal and External Reference-Point Interaction in Food Decision Making Acculturation and Remasculation Activating Multiple Facets of the Self: How Identity Facets and Brand Personality Can Influence Self-Brand Connections Adult Food Insecurity and the Hunger-Obesity Paradox: Are these distinct consumer segments? Advancing Connections Between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges Advancing Connections Between Neuromarketing Academics and Industry Aesthetic Forecasting: Buying Beauty for the Long Run Affect- or Others-as-Information? The Influence of Affect on Judgment across Cultures Affective Mechanisms in Microlending Decisions: Using Internet Data and Neuroimaging to Predict Market-level Behavior Affective, Experiential and Performative Impacts of Consumption Spaces Affectual Assemblage: Consumption Text and Market Emergence Agentic and Communal Motivations for Philanthropy All for One and One for All: Individual Vicarious Goal Fulfillment in Group Contexts All the Right Moves: Why Motion Increases Appeal of Food Products Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and Conservation: The Role of Individual Differences in Commitment to Beliefs An Examination of Two Distinct Compliance Dependent Services An integrative view on target-brand customers’ reactions to different M&A brand-name strategies An Urgency Effect in Responses to Future Rate Increases Antecedents of Consumers’ Desire for Unique Products: A Cross-Cultural Comparison ANTISERVCE AND HEALTHCARE CONSUMERS: A TALE OF TWO ENVIRONMENTS Apology or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm Are Advice Takers Bayesian? Preference Similarity Effects on Advice Seeking and Taking Are Avoidable and Unavoidable Dissociative Groups Equally Negative? The Influence of Social Distance from a Dissociative Group on Consumer Choice Are Consumers Ready for “Made in the World”? Acceptance and Consequence of “Made in the World” Label Assembling A Voice of A Generation Attainment Goals and Maintenance Goals: The Appeal of Approach versus Avoidance Framed Strategies Attitudinal Ambivalence: How Is It Stored In Memory? Austere Times: Male Experiences of Liminal Vulnerability Bad Blood and Tender Nomadics:The Returns of Poetic Brutality Balancing Nostalgia With Novelty in Managing Brand Revivals Ban the Word Feminist? Control and Subversion of Stigma in Social Movements and Consumer Culture Banking Happiness Based on True Events: The Effects of Veracity on the Consumption Experience Because We’re Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts Being Correct or Feeling Protected: A Process Account of the Effect of Personal Control on Product Information Processing Better the Devil You Don’t Know: Collective Control Power and Social Comparisons Beyond the Turk: An Empirical Comparison of Alternative Platforms for Crowdsourcing Online Research Biases in Using Information to Evaluate Uncertain Financial Prospects Blowing in the Wind: How Wind Direction Influences Agentic Motivation Brand Exposure Makes Decisions Easier Brand Image Congruence through Sponsorship of Sporting Events: A Re-inquiry of Gwinner and Eaton (1999) Brand scouting: Co-creation of value in the Football Manager community Bringing the product closer: The effect of scented advertising on perceived psychological distance and product evaluation Building Brand Equity through Bundling: The Effect of Cross-Brand Promotions on Perceptions By Brand or By Category? The Effect of Display Context in Evaluating Incongruent Brand Extensions Can A “Fresh Start” Help Consumers Achieve Their Goals? Can beloved brands reduce pain? Can Buying a Product with a Cause Make Us Better People? Licensing Effect after Purchasing a Product with a Cause Can Shape Symbolism Be Used to Manage Taste Expectations? Can the pragmatist logic of inquiry inform consumer led market design? Cashing in on Control: Low Control Increases Preference for Prepayment When Financial Resources are Plentiful Cause-related Marketing Campaigns: Mutually Beneficial or Risky for Charities? Change in Horizon, Change in Food Attitudes? The Impact of Horizon Positioning in Food Advertising Chinese Consumers and Their Pets: Pet Consumption in Urban China Choice Closure Increases Indulgence (But Only Once!) Chroma Looms Large: The Influence of Color Saturation on Attention and Size Perceptions Click to share if you dare: The impact of the mere presence of social media share icons on product evaluation Co-Construction of the Digital Self Co-Creating a Sustainable Community Cognitive Dissonance Drives Politically Motivated Consumption as Evidenced through Asymmetric Willingness to Sacrifice Utility Collaborative Consumption in Emerging Economies: Insights from the Egyptian context Communication Strategies for Conveying a Partial Reduction in Negative Product Attributes Comparison of the Characteristics of Organic Consumers in Korea by Sales Channels Compensatory Contagion: Social Identity Threat and Celebrity Contagion COMPETITIVE FORCES WHEN CHOOSING FROM ASSORTMENTS OF VARYING SIZE: HOW HOLISTIC THINKING MITIGATES CHOICE OVERLOAD Complicating Decisions: The Effort-Outcome Link and the Construction of Effortful Decision Processes Conceptualising the Ontology of Digital Consumption Objects Connecting on Movie Night? Neural Measures of Engagement Differ by Gender Considering the Role of Identity Cultivation Stage in Symbolic Self-Completion and Self-Retention CONSISTENT OR NOT? THE ROLE OF PRODUCT VISIBILITY IN SEQUENTIAL DECISIONS Construal Level Theory Explains the Occurrence of Choice Overload Effects Consumer Ambivalence in Intergenerational Settings Consumer Experience in the Connected World: How Emerging Technologies are Poised to Revolutionize Consumer Behavior Research Consumer Perceptions of Strategies for Responding to Critical Reviews Consumer Proclivity for Sustainable Consumption: A Social Normative Approach Consumer reactions to brand moral failures: The mediating role of shame Consumer Reactions to Brand Scandals: The Role of Brand Authenticity Consumer Responses towards Limited-Time vs. Limited-Quantity Scarcity Messages in Price Promotions Consumer Socialization and Intergenerational Brand Loyalty in the Context of Soccer Consumer Soiveillance: Observations of the Self by Means of New Media Technologies Consumer Subjectivity and the Anthropomorphization of Advertising Trade-Characters Consumers and Their Celebrity Brands: How Narratives Impact Attachment Through Communal Relationship Norms Consumers Expect Favorable Evaluations and Generate More WOM When Buying on Deal Consumers with Depleted Self-Control Choose Less Variety Consumers’ emotional and behavioral reactions to personalized product recommendations through mobile apps Consumers’ Pro-Environmental Behaviors: The Role of Framing and Emotions Consuming sustainability narratives Consuming to Make Me Feel Good about Myself: The Effect of Self-Threat on Preferences for Socially Responsible Products Consumption and identity in arduous situations : How the adaptation of travel practices among very elderly people modifies their identity Context effects in word-of-mouth communications: The effect of crowdedness on social transmission Context Effects of Recommendations are Stronger than Those of Psychological Distance or Direction of Comparison Contextual Gambles Bias Odds in Sports Betting Markets Continue or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence Correspondent Inferences and Consumer Decision Making Cosplay in Gender Troubles COWGIRLS: A GENDERED WESTERN LIFESTYLE Creating a Culture of Perpetual Fear and Crisis through Mandatory Consumption Creating Happiness by First Inducing and Then Satisfying a Desire: The Case of Curiosity Creating Hybridity: The Case of American Yoga Crispy Chips Or Spinach Dips, Which One Do You Crave More? Understanding Consumers’ Deep Respect For Their Favorites Cross-Domain Effects of Guilt on Desire for Self-Improvement Products Cue me in! The Effect of Attentional Tuning on the Susceptibility to Contextual Cues Cultural Diversity in Advertising and Representing Different Visions of America Curiosity Kills the Cat Customer Pride - Buy it, Feel it, Tell it! Customer-to-Customer Interaction, Service Satisfaction and Cultural Differences: An Affective Approach Cyber-Empathic Design: A Framework for Mapping User Perceptions to Design Features via Embedded Sensors Deal or No Deal? The Effect Online Deals on Consumer Quality Perceptions and Competition Decision by Sampling And Better/Worse-Than-Average Effects Decision-Tree Structures and their Impact on Similarity Judgment and Replacement Choices Deliver Warmth with Your Hand: Customers’ Responses to Handwriting versus Print Messages Democratization of Fashion: A Study of Co-Creation of Cultural Heritage Designing a Sharing Economy through the Process of Market Empathization Developing a Behavior-Based Measure of Online Brand-Engagement Development of an Individual Measure of Loss Aversion Different questions, different plans? The impact of planning interventions on consumer goal pursuit Digital Materiality - A Phenomenological Exploration Disambiguating Sharing Economies: How Economic Tropes Affect Attitudes Dishonest conspicuous consumption leads to social costs imposed by social equals Disparaging Ethical Others: When and Why Willfully Ignorant Consumers Negatively Judge Others who Seek Out Ethical Product Information Divine Intervention: How Illusory Causal Perception Reduces Consumer Punishment After Bad Things Happen to Bad Firms Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences Cost-benefit Heuristics Do Narcissists Post More Self-Promoting Content on Social Media? Do response time measures of gambling-related cognitions predict gambling behaviour? Do Spacing and Valence influence Brand Evaluations? Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping Does Money Buy Economic Value or Happiness? Does Music Have an Influence on Risk Taking Behavior? Does Opposite-Gender Pairing of Consumers and Service Employees Mitigate the Negatives in Service Failure Contexts? Does Review Structure Matter? How Narrative or Pros-Cons Review Influences Review Content Does Self-Regulatory Resource Depletion Reduce or Enhance Creativity? Does Sharing Lead to Sharing? Evidence from Free Product Settings Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications Does Size Matter? Only When They Touch: Package Size and Scale of Contamination Does Sparing the Rod Spoil the Child? How Praising, Scolding, and Assertive Tone can Encourage Pro-Social Behavior Does Thematic Advertising Congruence/Incongruence Matter? Insights from a Qualitative and an Experimental Study Don’t Go Broke, Go Back in Time: Vintage, an Alternative Status Symbol Don’t Surprise Me: The Effects of Social Exclusion on Uncertainty Intolerance Double Mental Discounting: How a Single Promotional Rebate Feels Twice as Nice Dynamic Bundling: an Alternative Pricing Approach Eating Fast, Risking More: Fast Food Priming and Preference for Risky Options Effects of Consumer Envy on Attitudes Toward Peers Effects of Disfluency versus Fluency of Price Promotions on Product Preference and Choice Effects of Ego Depletion on Information Search and Product Assessment Effects of Time Horizons on Perceived Meaningfulness of Purchases: Interaction of Price and the Consumption Types. Embodying (Re-)Reading: The Material and Social Engagements of Nostalgic Leisure Reading Practices Employing a Relationship Perspective to Determine Customer Engagement Value in Service Contexts Empowered: The Psychological Effect of Empowerment Messages on Consumers’ Behavioral Intentions in Crowdfunding Encouraged Intrusion and the Entering of a Subordinate Consumption Field-Exploring Changing Gender Distinctions in the Foodie Consumer Culture Engaging Consumer Imagination to Expand Multisensory Experience Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences Ensouling Gifts with Closeness Entitlement Can Both Decrease and Increase Consumer Susceptibility to Social Influence Ethical brand perception formation when information is inconsistent - An impression formation perspective Ethical Private Label Brands: Understanding the Role of Extrinsic Quality Cues Every Crowd has a Silver Lining: Consuming in Crowds as Micro-organization Strategy for Social Change Evolving Front-runners: Choice under Gradual Construction Examining the Global Boundaries of Mass Customization: Conventional Configuration Procedures Clash with Holistic Information Processing Excusing Selfishness in Charitable Giving: The Role of Risk Expectancy Effects of Alcohol-Energy Drink Cocktail Labeling on Subjective Intoxication, Risk-Taking, and Sexual Self-Confidence and Aggressiveness Experience Heterogeneity Moderates the Peak Effect in Retrospective Evaluations Exploring the Effectiveness of the Label “NEW” in Product Packaging and Advertising Exploring the Effects of Consumers’ Thinking Styles on Their Reactions to Corporate Strategic Response to a Brand Crisis Exploring the Specificities of Online Luxury Brand Communities: An Ingratiation Theory Perspective EXTENDING THE SOCIOCULTURAL PERSPECTIVE ON VALUE CREATION: THE ROLE OF OBJECT CIRCULATION IN CONSUMER COLLECTIVES Extreme Versus Balanced Positions on Controversial Topics: The Role of Need to Stand Out Fair Enough: Individuals’ Perceptions of Altruism of CSR Activities and Their Effect on Authenticity of Heritage Sites. Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment Fertility and Women’s Desire for Luxury Products Fifty Cents or a Greeting Card? The Effects of Monetary and Non-monetary Pre-giving Incentives on Charitable Donation Fighting Fixation and Promoting Exploration: The Influence of Non-Foveal Object Presentation on Consumer Search and Retail Sales Fighting Poverty One Coin at a Time, through Money-Saving Options: The Cash Attraction Effect Finding vs. Receiving: How Content Acquisition Affects Sharing First Impressions and Consumer Mate Preferences in Online Dating and Speed-Dating Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion FOMO: How the Fear of Missing Out Leads to Missing Out Fostering Conceptual/Methods/and Interdisciplinary Papers at JCR FOSTERING RELATIONAL CLOSENESS VIA SHARED EXTRAORDINARY EXPERIENCES Fragile Products and Conspicuous Conscientiousness Framing Choice as an Opportunity Encourages Situational Attribution Framing Effects on Individuals' Allocation Behavior Free Does Not Equal Free: The Differential Effects of "Freebie" Methods Free-Sorting Task Research Design Decisions and Their Effects on Task Outcomes and on the Participant Experience From Difficulty to Possibility: Interpretation of Experienced Difficulty, Motivation and Behavior From Garbage to Gift: ‘Social’ Recycling Promotes Happiness From Tragedy to Benefit of the Commons: Increasing Shared Psychological Ownership Gain without Pain: The Extended Effects of a Behavioral Health Intervention Gamblers Are Fun (But They Aren't Risk Takers) Gamification in Marketing: How Games Help to Engage Consumers Getting Credit for CSR: When Money Doesn’t Talk Global Character and Motivated Moral Decoupling Among Liberals and Conservatives Go Green or Go God? Religiosity Reduces Pro-Environmental Behaviors Goal Specificity, Subjective Impact, and the Dynamics of Consumer Motivation Going Green, Going Feminine: How Green Appeal Influences Products Targeting Consumers of Different Genders Good or Bad? Exploring Differential Effects of Creativity on Pro-social Behavior GREAT, Umm, *Eyeroll*: Textual Paralanguage and Its Implications for Brand Communications Group-Member Magnification: Brand Entitativity Polarizes Judgments of Products Haptic Product Configuration: The Influence of Multi-Touch Devices on Experiential Consumption and Sales 'Having It All' May Not Always Be Good: The Effects of Complementary Traits and Belief in a Just World on Brand Evaluations Health Aversion Her Beauty Results in Your Sorrow: The Effects of Envy toward Attractive Spokespersons in Advertising Holidays as a Catalyst for Relationship Deterioration: An Examination of the Micro-Level Gift-Giving Processes in Dyads Home is Where the Money is: Financial Consumption in Global Mobility How Actors Change Institutions: Institutional Entrepreneurship in Emerging Markets How and Why Restricting Product Returns and Varying Product Return Policies Impact Consumers How Beauty Work Affects Judgments of Moral Character How Budgeting Helps Consumers Achieve Financial Goals How Consumer Self-Determination Influences Engagement and Future Intention: The Moderating Role of Relatedness How Consumers Use Found Time How Counterfeiting Contaminates the Efficacy of Authentic Products How Cultural Capital Shapes Green Product Preferences Among Materialists How Do I Love Thee (And Who Should I Tell?) – The Implications of Emotional Suppression Due to Audience Size How Does Cultural Self-Construal Influence Coupon Proneness?: Evidence from Laboratory, Field Study, and Secondary Datasets HOW DOES POSTURE AFFECT THE BEHAVIOR OF CUSTOMERS AND SALESPEOPLE IN A RETAIL STORE? How Embarrassing For You (And me): The Nature of Vicarious Embarrassment How Frequent Trading and Frequent Portfolio Monitoring are Related to Extreme Emotions, Overconfidence and Impulsivity How Goal Distance Influences Regulatory Focus in Goal Pursuit How Much is a Like Worth? A Field Experiment of Facebook Pages How Perceived Behavioral Control Can Influence Pro-Environmental Behaviors for Individuals How Pinning Nordstrom Means Buying Macys: The Relationship of Social Media, Self-Concept, and Luxury Purchase Intentions How Reasons Can Undermine the Symbolic Value of Gifts How Sense of Power Influences Generation of Online Advice How squeeze tubes affect consumption volume How Store Employees Influence Consumer Choice Under Retail Crowding – A Social Overload Perspective How Symbolic Fusions with Religion Imbue Products with Increased Reliability and Safety How the Disclosure of Nutrition Information with Different 'Per-Serving Basis' Affects Sales Volume How the Facebook usage of music celebrities impacts streaming and sales of digital music How to Inspire Experts: A Goal-Systemic Perspective on Inspiration How to Make Everyone Happy: Moderators of Affect Induction Effectiveness Human/Digital/Material Hybrids as Consumer Mind Extensions I am dreaming of a car: Longitudinal rites of passage and car consumption I Am Feeling the Urge to Clean Out My Closet: How the Mere Thought of Change Influences Product Disposal Decisions I Do It Out of Love! The Role of Brand Attachment Cues in Consumption Related Bragging I Don’t Know You Anymore: The Dark Side of Brand Logo Change and Mitigating its Negative Effects I Love the Cozy Places: Prospect-Refuge Theory Explains Restaurant Spatial Preferences I Made It Just for You! Building Attachment via Self-Designed Gifts I own what I control - The influence of object size on psychological ownership I Shared What You Did Last Summer: Indirect Impression Management and Subsequent Prosocial Behaviors Identity Integration Predicts Indecisiveness in Identity-Relevant Decision-Making Tasks: Management of Multiple Identities Matters Identity refusal and the non-drinking self Image and Sound in a Digital Age: The Inflation of Symbols and the Erosion of Value Impact of Status Maintenance Motivation and Political Ideology on Luxury Consumption Impatient to Achieve or Impatient to Receive: How the Goal Gradient Effect Underlies Time Discounting Implicit Transfer of Price Information Between Product Categories Improving Consumer Performance by Merely Eliciting Goals In Good Company: Managing Interpersonal Resources that Support Self-Regulation In Mobile We Trust: How Mobile Reviews Can Overcome Consumer Distrust of User-Generated Reviews In Pieces: Food Is More Filling when Served in Several Pieces Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments Influences of Incidental Vagal Tone on Risk Behavior Inspired to Create: How Awe Enhances Openness to Learning and Desire for Experiential Creation Institutional Policies, Social Norms and Coping in Academia: Exploring the Strategies that Students and Professors of Color Employ as Academic Consumers Interactivity and Data Quality in Computer-Based Experiments Interest-Free Financing Deals: How Different Labels Impact Consumers’ Preferences for Pre- versus Postpayment Interpersonal Influences on Consumer-Brand Relationships: Exploring the Effect of Providing Relationship Reminders on Brand Evaluations Introducing the Implication Model of the Motivated Cognition Investigate the Gender Difference in Customer Relational Bonds and Loyalty Investigating Personal Visual Stimuli and Consumption Behavior Is It About Giving or Receiving? The Determinants of Kindness and Happiness In Paying it Forward IS IT ALL RELATIVE? THE EFFECT OF NUMBER FORMAT ON RELATIVE THINKING IN NUMERICAL JUDGMENTS Is It Always Better to Be A Big Fish in A Little Pond? Is Less More for Cause-Related Marketing? Is Your Boss Driving a Mercedes? How Consumers Perceive Higher Status Others’ Conspicuous Consumption in the Workplace It Would Happen Because I’m Watching it: The Effect of Watching an Uncertain Event on Overestimating Subjective Probability Just Add Seeds: Do Healthy Additives Transform Indulgences Into Health Foods? Knowing Your Role: The Effect of Reputation Signals on Participation Intentions Knowledge About a Product’s Creator and Its Effect on Product Anthropomorphism Large Assortments Are a Double-edged Sword: How Perceived Variety and Perceived Choice Difficulty Jointly Predict Consumers’ Satisfaction Less Likely Outcomes are Valued Less Lifting the Veil: The Benefits of Cost Transparency Liking Goes with Liking: An Intuitive Measure of Preferences at a Flip of a Coin Limits of Effective Altruism Liquid Consumption Looking Forward, Looking Back: How Communal Orientation and Perceived Impact Influence Paying it Forward Lots to Do or Lots of Ways to Do It? The Role of Mood and Mindset on Goal Motivation Low-Asking Heightens Demand and High-Asking Lowers Demand Luxury in the Eyes of the Beholder: Effectiveness of Luxury Appeals and Consumer Segments Making a Discount Feel Like a Favor: How Pairing an Offer with a Favor Request Helps Seal the Deal Malleability of Revealed Risk Preferences Malleability of Taste Perception: Biasing Effects of Rating Scale Format on Taste Recognition, Product Evaluation, and Willingness to Pay Many Goals – One Choice: Understanding Consumer Forgiveness MAPPING TIME: HOW THE SPATIAL REPRESENTATION OF TIME INFLUENCES INTERTEMPORAL CHOICES Marginalization, Resistance, and Stealth Shopping: Subalternity in the Gendered Marketplace Marketer legitimacy in participatory media: Negotiating the acceptance of marketing communication on Reddit Marketing Exclusion: When Loyalty Programs make Customers Feel Like "Outsiders" Marketing Pragmatism: A Constructive Review of Pragmatic Philosophy and Implications for Consumer Research Materialism and Detectably Counterfeited Goods: The Mediating Role of Embarrassment Materialism and Ethical Consumption: The Moderating Role of Ad Appeal and Product Type Meeting in the Middle: Social Influence Effects on the Compromise Effect Mentally “Transforming” a Product: How Spatial Imagery Capability and Design of Visual Stimuli Influence Purchase Intentions Mindless Eating vs. Mindless Serving: Distraction Level Matters with Self-Serving, not with Pre-Plating Mistaking Dissimilar for Dislike: Why We Mispredict Others’ Diverse Preferences Mixing Mountains and Molehills: The Influence of Ambiguous Sustainability Disclosures on Evaluation and Choice Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates Modes of Enjoyment for Multifaceted Experiences Money or Power? Power Promotes Costly Punishment of Unfair Behavior Mood Repair for a Steal: The Effect of Social Exclusion on Shoplifting Intention Moral Malleability and Morality Matching: Consumer Deviance in Response to Company Wrongdoing Moral Responsibility and Paying it Forward: The Effects of Social Distance and Queue Length on Paying Forward Generosity More Than Words: A Psycholinguistic Perspective on the Properties of Effective Brand Slogans Motivated Ignorance: The Hedonic Cost of Nutritional Information Movie-Induced Tourism- Dual-route promotion of destination My Imperfection Only Keeping within Myself – the Self Negatively-Accepted Bias My phone is my diary: Using Mobile Diaries for TV Viewing Measurement My Purchase, My Refuge: Experiential Versus Material Attachment as Predicted by Gender and Loneliness My Story Could Be Your Story: Underdog Employees in Services Advertising Mythological Dairy Connections to Nature and Rural Life Negative Mood and Goal Achievement: The Role of Mindset Congruency in Goal Pursuit. NEGOTIATING THE MERGER OF CONTRASTING CONSUMER CULTURES: IDEOLOGICAL MYTH AND IDENTITY. Neural Mechanisms Promoting Selflessness in Potential Conflicts of Interest New Wine in Old Bottles: Death Awareness Makes People Prefer Vintage Products Due to a Desire to Connect the Past, Present, and Future Nonfunctional Self-Customization Enhances Product Performance Non-Naïve Participants Can Reduce Effect Sizes Nostalgia on Local Consumption Behavior Nostalgic Reading Practices: An Online Case Study Not All Identities Are Created Equal: The Effect of Identity Origin on Identity-Relevant Behavior Not Opening the Envelope: The Role of Emotions and Information Avoidance in Debt Management Now I’m Curious! Boosting Innovation Adoption Through Gamified Information Release Nudging to Increase Organ and Tissue Donor Registrations Number Sharpness in the Communication of Nutritional Information Of Two Minds About Eating: How Thin Human-Like Sculptures Help to Resist Tempting Food Off My Chest and At It Again: Is Confession a Prelude to Repentance or Relapse? On Being the “Tipping Point”: Threshold Incentives Motivate Behavior On Second Thought, it is Not So Funny: Gender Differences in Emotional Reactivity and Emotional Regulation in Violent-Humorous Ads Online Livestreams, Community Practices, and Assemblages. Towards a Site Ontology of Consumer Community Ontological Flattening, Vibrant Matter and Consumption: Sending Canonical Theories Back to School Overall Probability of Winning Heuristic in Decisions Under Uncertainty and Ambiguity Overly Specific Gift Giving: Givers Choose Personalized but Less-Versatile and Less-Preferred Gifts Pain and Preferences: The Impact of Other’s Decisional Conflict On Our Own Preferences Passing (On) Judgment: Others Judge Us Less Extremely Than We Think Paternity Leave in Sweden: Heaven or Hell? Exploring the Linkages Between Gender Ideologies and Consumers' Identity Positions Paying for a chance to save money: participation fees in name-your-own-price selling Paying Memories of Past Kindness Forward: Examining the Impact of Power and Memory on Prosocial Behavior Perceived Employee's Authenticity - What is it? How can it be measured? Does it affect customer behavior? Perceived Price Fairness of Targeted Price Promotions Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit Persuasion by Proxy: Vicarious Self-Control Use Increases Decision Compliance Persuasive Experts do it with Disclosure! The Perverse Impact of Conflict of Interest Disclosures in Consumer Blogs Pharmaceutical Advertising and the Role of Hope Photographic Memory: The Effects of Photo-Taking on Memory for Auditory and Visual Information Piecemeal Repayment: Paying Toward Specific Purchases Promotes Higher Repayments Toward Debt Balances Playing Video Games as a Consumption Experience Pleasure as an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and their Association with Portion Size Preferences and Wellbeing Plush Bear or Metallic Bear? The Effect of Social Exclusion on Consumer Preference for Different Product Textures Polarisation effects in Primary versus Secondary Sharing Positively Useless: Irrelevant Negative Information Enhances Positive Impressions Posting Posed, Choosing Candid: Photo Posters Mispredict Audience Preferences Poverty as Helplessness: How Loss of Control Affects Impulsivity and Risk-Taking Power to the People: Consumer Influence Tactics in a Retail Setting Practice Interrupted: When Fatal Disruptions and Irreconcilable Distortions Erode Mutual Understanding and Destroy Social Order Pragmatism, New Science and Sustainability Preference Reversal of Indulgent Rewards as A Dynamic Self-Control Mechanism Present but Not Consumed: The Interaction of Assortment Size and Product Familiarity on Expected and Actual Product Efficacy Pressed for Time? Goal Conflict Shapes How Time is Seen, Spent, and Valued Price Framing and Choice Order Effects in Bundle Customization Decisions Probability-Based Loyalty Programs Increase Motivation Problem or Opportunity: Marketplace Access and Legitimacy for the Multiracial Consumer Product Curvature Preferences: A Theory of Self-Concept Products as Ice Breakers: The Value of Conversation Pieces Products as Self-Evaluation Standards Prosocial Incentives: Limits and Benefits of Working for Others Proximate Emotion and Distant Reason: Temporal Inference in Word-of-Mouth Psychological Factors in Savings and Decumulation Decisions Psychological Ownership as a Precursor to Sunk Cost Effects Pursuing Marriage Equality in the Marketplace: Stigmatized Consumers’ Responses to Mainstream Marketplace Access Quenching the desire for luxury: Successful lower-end luxury brand extensions satiate brand desire Questing for Capital: Tourism as Acculturation Practice Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences Real or counterfeit? Drivers, deterrents and coping mechanisms against online consumer deception Rebate-What-You-Want Rebel With a (Profit) Cause: How Rebellious Brand Positioning Leads to the Perceived Coolness Reciprocation Anxiety: On the development, validation, and use of the “Reciprocation Anxiety Scale”(RAS) Recommenders vs. Recommender Systems Reconsidering Uncertainty in Preannouncements Red Flag! The Effect of Fake Reviews on Consumer Evaluations Reflections of Self in Food Sharing Interactions and Experiences Reframing Sustainability: Negotiating Environmental Responsibility in the Food Market Regain Attention with Brightness: Effects of Jealousy on Preferences for Brightly Colored Products Rejecting a Job Applicant Can Drive Away a Potential Consumer: Organization Brand Rejection REJUVENATED TERRITORIES OF ADULTHOOD Researching the post-industrial city: assessing the relations between space, markets, and society in urban places Resource Slack: A Theory of Perceived Supply and Demand Responses to Humor in Shame-Inducing Health Issue Advertisements With The Effects of Health Worry Levels Revealing and Erasing Consumers' Preference for their Values and Identities REVERSAL OF THE COMPROMISE EFFECT: THE CASE OF NEGATIVE GOODS Revolt and Redemption: Materialism as an Attempt to Cope with Perceived Injustice Rising Every Time They Fall: The Importance and Determinants of Consumer Resilience Risk Is Weird Risk Management for the Future: Age, Risk, and Choice Architecture Risk Preferences for Experiences, or How Desserts Are Like Losses Risk Seeking for Experiential Purchases: Why Consumers Take a Gamble on Experiences but Play It Safe for Material Options Role of Expertise, Affect, and Attribution in Consumer Created Service Exigency Salient Cultural Identities and Consumer Relationships with Culturally Symbolic Brands Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value Saving “My” Environment – the Influence of Knowledge on Psychological Ownership Seize the Deal, or Return It Regretting the Gift You Lost: The Effect of Gift-With-Purchase Promotions on Product Return Intentions Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making Self-compassion, social comparison and coping strategies: the case of downwardly mobile consumers Selfie Me. I am (micro) Celeb!: Understanding the Role of Micro-Celebrity Practice in Selfie Culture Self-Transformation and Performativity of Social Media Images Sense of Power and Message Framing in Conservation Behaviors Sensitivity to price changes according to the Weber fraction: implications for the general price elasticity Service Acculturation in the Financial Context Service Recovery in the Absence of a Service Failure: When Negative Surprise Has Positive Results Service Recovery Observer Paradox: Using Negative Facebook Comments to Signal Trust and Honesty Setting the Record Straight on Sugary Drink Portion Cap Policies Sex and Status Sell to Monkeys: Social Advertising Creates Brand Preferences in Rhesus Macaques Shame and Consumption of Counterfeit Products Shared Brand Consumption and Relational Brand Connections Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms SHARING DIFFICULT CHOICES Sharing is Dubious, It Won’t Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing. Sharing my way or your way? Institutional alignment of ideological tensions and justice narratives within a sharing community Sharing Predictions Sharing Turns to Scaring: Explaining Apple Versus Android Brand Community Conflict Shifting Mindset in Consumer Elective Pricing Shifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and Asymmetric Effects of Valence on Consumer Evaluations Shifting Regulatory Foci and Consumer Decision-Making Shop Different: Impulsivity, Sequential Decision Making, and Motivations for Unplanned Purchases Should Luxury Brands Shout or Whisper? The Effects of Brand Prominence on Consumer Perceptions of Responsible Luxury Simply Desirable, Preferably Complex: Feature-Richness in Experiential Purchases Smart Phones, Bad Calls? In-store Mobile Technology Use and Consumer Purchase Behavior Smiles Lead to More Smiles Unless They Lead to Tears: A Meta-Analytic Integration of Affect Effects So Many Selves: The Effect of Self-Complexity on Attitudes toward Identity Goods Social and Location Effects in Mobile Advertising Social and Material Concerns in Paying it Forward: People are Selfish, But Only in Secret Social Influences in Consumer Goal Pursuit Social networking sites and expatriates’ transition: A key resource in a learning process Solving the Annuity Puzzle: The Role of Mortality Salience in Retirement Savings Decumulation Decisions Stack it Up or Spread it Out? The Effects of Vertical Versus Horizontal Plating on Calorie Estimates and Consumption Decisions Strategic Implications of Consumer-To-Consumer Resource Pooling Subcultures as a Learning Community and Sites of Education: Subcultural Schooling for Social Change Subtly Disfavored Consumption and Its Impact on Consumer Identity Sugarfree Chocolate is Not a Chocolate: How Contextual Goal Salience Influences Choice of Healthful Indulgences Surprise Her but Not Him: Gender Differences in the Valuation and Choice of Positive Surprises Swayed Away by Numbers: When Consumers Overweight the Review Counts in their Decisions Symbolic Brand Synergy: When 1 is Greater Than 2 Taking One for the Team: Motivating Prosocial Volunteering by Varying the Size and the (Un)Certainty of its Impact on Collective Welfare Targeting the Right Age of Children with the Right Package Design Taste the waste – Constructing New Moralities through Taboo Consumption Thawing a Cold Shoulder with a Warm Brand The “Lock-in” Effect of Multiple Payments on Defection Decisions over Time The Advantage of Low-Fit Brand Extensions: Addressing the Paradox of Exclusive Brands The Art of Brand Name-Dropping: A Dual Attribution Model of Conspicuous Consumption The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations The Brand Company You Keep: When People Judge You by the Brands You Use The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education The Category Spillover Effects of Brand Hatred The Concept of Found Time The Consequences of Product Ownership: Performance Handicap in a Product-unrelated Task The Controlled Nature of Prosociality: Pharmacological Enhancement of Prosocial Behavior The Cost of Quantification: Measurement Undermines Intrinsic Enjoyment THE COSTLY INFLUENCE OF HUMAN-LIKE PRODUCTS AND STEREOTYPE ENDORSEMENT ON CONSUMER SPENDING The Cue-of-the-Cloud Effect: When Cues of Online Information Availability Increase Purchase Intentions and Choice The Curvilinear Relationship between Attitude Certainty and Attitudinal Advocacy The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising The Dark Side of Sharing: Social Exclusion within Donation Pooling The Devil Wears Prada? How Luxury Consumption Influences Social Behaviors The Devil You Know: Service Failures, Self-Esteem and Behavioral Loyalty The Different Impacts of Inter- versus Intra-Personal Comparison Outcomes on Self-Evaluation and Goal Pursuit The Discrimination Heuristic: The Role of Variance in Judgements of Expertise The Distinct Psychology of Smartphone Use: Smartphone-Generated Content as Emotional Expression The Downside of Winning: Self-Regulatory Consequences of Competitive Standing The Dynamic Interplay between Structure, Anastructure and Antistructure in Extraordinary Experiences The Dynamics of Success: How Experiencing Success versus Failure Influences Subsequent Motivation The Effect of Anthropomorphism on Consumer Preference The Effect of Audience Expertise and Information Valence and WOM Transmission The Effect of Bicultural Identity on Consumer Preference The Effect of Color Harmony on Creative Cognition and Perceived Innovativeness of Brands The Effect of Corporate Community Supporting Actions on Consumer Support for Nonprofits: The Role of Elevation and Empathy The Effect of Corporate Ethical Actions on Consumer PWOM: The Role of Emotional and Cognitive Processes The Effect of Default Amounts on Charitable Donations. Evidence from a Large-Scale Field Experiment The Effect of Oral versus Manual Expression Modalities on Choice Satisfaction The Effect of Power Distance Belief and Status Demotion in Hierarchical Loyalty Programs The Effect of Reward Quantification on Actual Program Participation The Effectiveness of Deservingness-Based Advertising Messages: The Role of Product Knowledge and Belief in a Just World The Effects of Credit Card Use on Low-Income Consumers' Indebtedness The Effects of Negative Information on Copycat Brand Evaluation The Effects of Omitting-Then-Revealing Product Attribute Information: An Information Revelation Effect The Effects of Subjective Probability Estimates on Consumer Evaluation of Advertising Messages The Effects of Subjective Probability Estimates on Consumer Evaluation of Advertising Messages from a Construal Level Perspective The Embodied Simulation of Verticality The 'Even-Odd Effect' in Consumers' Reactions to Prices The Exciting Asymmetry Effect: The Interplay of Logo Design and Brand Personality on Brand Equity The Experience Matters More Than You Think: Weighting Intrinsic Incentives More Inside Than Outside of an Activity The Eyes of Consumers Differ From Those of Designers The Facebook Mindset Effect: Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices The Feeling of Preference The GroupSolver Method for Quantifying Qualitative Research The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively The Illusion of Wealth and Its Reversal The Impact of ‘Display Set Composition’ on Purchase Likelihood The Impact of Employee Appearance on Consumer Responses to Flattery The impact of income tax and redistribution of tax money on productivity, satisfaction, and perceptions of fairness The Impact of Large versus Small Menu Size on Calorie Estimation The Impact of Physician Advice on Patient Decision Satisfaction The Impact of Service Recovery Strategies on Consumer Responses: A Conceptual Model and Meta-Analysis The Impact of the Intrinsic Construal Level of Unhealthy Behaviors on the Effectiveness of Warning Messages: The Role of Unitosity and Numerosity The Impact of Usage Frequency on Lifestyle Branding The Influence of a Maximizing versus Satisficing Orientation on the Evaluation of Desirability and Feasibility Attributes The Influence of Emotional Responses on Service Recovery Efforts The Influence of Implicit Self-theories on Financial Risk Seeking The Influence of Life Abundance and Financial Abundance on Higher Order Goals The Influence of Nutrition Information on Sequential Consumption Decisions for Indulgent Food The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses The Influence of Shopping Lists on Visual Distraction The Influence of Social Identity on Disposal Behavior THE INFORMATIONAL VALUE OF DISSIMILARITY IN INTERPERSONAL INFLUENCE The Intensification Effect of Quantity Specificity on Consumption Experience over Time THE INTENSIFICATION EFFECT: INCREASING PERCEIVED REPETITION REDUCES ADAPTATION WHEN ATTENDING TO DISTINGUISHING ASPECTS The Interplay of Personalized Product Recommendations and Popularity Information The Last One on Roll Call, the Last One to Leave the Store: The Last Name Effect and Unplanned Shopping The Light Side of Creativity: An Honesty Mindset Can Boost Creativity The link Between Self-Construal, Environmental Concern and Response to Green Ad Claims – a Cross Cultural Comparison The Moderating Effect of Customer Skepticism, Group Empowerment, Face Losing and Emotional Contagion on Customers’ Aggressive Behaviors The Moderating Role of Financial Education on the Relationship Between Materialism and Consumer Credit Default The Neglected Ambivalent Emotion of Pity: Conceptualization and Potential (Complex) Effects on Charitable Behavior The Nobility of The “Yuck” Response: The Hidden Motivation Underlying Counterhedonic Food Consumption THE PATH TO FINANCIAL PEACE: UNDERSTANDING CULTURAL MEANINGS WITHIN THE ANTI-CONSUMER DEBT SUBCULTURE The Peculiarly Persistent Pleasantness of Bizarre Experiences The Persuasiveness Power of Round Numbers: A Construal Level Theory Perspective The Politics of Target Marketing The Power Matching Effect: The Dynamic Interplay of Communicator and Audience Power in Persuasion The Power of Emotional Benefits: How Outcome Focus Affects Donation Behavior The Power of Uncertainty The Present is not the Present: How Processing the Present Progressive Brings Future Events and Promotional Deadlines Closer The Process of Numerical Information Judgment and The Scale Range Effect The Psychology of Humblebragging The Rating Polarity Effect: Overcoming the Surreptitious Influence of Implicit Numerical Associations on Consumer Judgments The Reverse Underdog Effect The Revision Bias: Preferences for Revised Experiences Absent Objective Improvement The Role of Design in the Appropriation of Shared Objects: Autolib in Paris The Role of Desires to Trade on Favorable Terms in Producing the Endowment Effect The Role of Hubristic and Authentic Pride in Brand Extension Evaluations The Role of Other Customers during Self-service Technology Failure The Role of Peer Identification in Shaping the Healthy-Eating Beliefs of Children The role of set completion in the offer framing effect and preference for variety The Role of Similarity when Considering Alternatives in Purchase Decisions The Role of Social Distance and Message Framing on Charitable Giving The Self-Expanding Process of Falling in Love with a Brand The Silver Lining of Feeling Stereotyped: Increasing Saving Behavior among Future-Oriented Young Adults The Stability Heuristic: How Round Numbers Increase the Perception of How Long Product Characteristics Last The Surprising Effect of Store-Branded Credit Cards on Consumers’ Purchasing Behaviors The Taste of a Bad Deal: The Effect of Transactional Utility on Experiential Utility The Tipping Point: Going from Adaptive to Maladaptive Consumption Behavior Patterns The Unattractiveness of Hedges: Implications for the Conception of Risk Preferences The Undercover Altruist: When Doing Good Is Socially Awkward. The Visual Minority Effect on Children's Choice Behavior The Word of a Power Holders’ Mouth THE WORK OF MAPPING AND THE MAPPING OF WORK: PROSUMPTION, PSYCHOLOGICAL OWNERSHIP, AND USER CITIZENSHIP IN CROWDSOURCED MAPS Theory into "Knowledge": Operationalizing consumption research into behavioural change with Pragmatism Thinking “I” vs. “We” Affects Judgments of “Gluten-Free”: The Role of Self-Construal in Nutritional Evaluation Thinking About Financial Deprivation: Rumination and Decision Making Among the Poor Tie Signaling Timely Vices and Virtues To be simple is to be eaten: The Effects of Brand Logo Complexity on Preference and Consumption - A Processing Fluency Perspective To Do or To Have, Now or Later? The Preferred Consumption Profiles of Material and Experiential Purchases To Share or Not to Share: The Ironic Effects of Sharing on Consumer Memory To Wink or Not to Wink? The Role of Anthropomorphism, Power, and Gender Stereotypes in Luxury Branding Too Busy to Lose Control: Impact of Busyness on Indulgent Consumption Behaviors Too Busy to See Above: Task Involvement Affects Attention And Memory For Banner Ads Too Concerned to Commit: The Effect of Privacy Concerns on Consumers' Preference For Flexibility Toward a spatial theory of taste formation Towards a Broader Understanding of Online Trolling: A Practice Theoretical Perspective Towards a Comprehensive Understanding of Attention Bias in Choice Process Transmitting Well-Reasoned Word of Mouth Impairs Memory for Product Experiences Transnational Religious Connections through Digital Media: Seeking Halal Food in Non-Muslim Majority Regions Trust and Reputation in the Sharing Economy: The Role of Personal Photos in Airbnb Trust Me, I Know! The Impact of Source Self-Enhancement on Persuasion in Word-of-Mouth Two Different Paths, One Destination: How Money-Views and Self-Views Jointly Influence Saving Behavior Two Different Views on the World Around Us: The World of Uniformity versus Diversity Two Faces of Impulsiveness: Self-Control Failure and Impulsivity in Discounting Models Two facets of narcissism and compulsive buying Understanding Adolescent Smoking in an Emerging Market Understanding Dynamism in Consumers' Relationships With Brands Through Assemblage Theory Understanding the Mechanisms behind Consumers’ Appreciation of Editorial Support Unpacking the Effects of Status on Creativity Updating Under Ambiguity: Insights from Neuroscience Using Food Reinforcer to Shape Children’s Non-Food Behavior Modifies Children’s Food Preference Using Gambling to Incentivize Prudent Financial Decisions Value Atrophy in Consumer Assessment of Risky Options Valuing Dissimilarity: The Role of Diversity in Preference Predictions Visual Depiction of Goal Structure and Financial Decisions Waiting to Give: The Effects of Waiting on Future Behavior Wanting Ever More: Accumulation Procedure Motivates Continued Possession Acquisition Warm Brands as Relationship Partners: Social Exclusion and Consumer-Brand Relationships Wax Spinning, Turning Knobs, Blasting Speakers: An Actor-Network Theory Approach to Understanding Consumer Experience in Night Clubs. We’ll Always Have Paris (Though We May Not Think of It): Consumers Overestimate How Often They Will Retrospect about Experiences What a Delicious Name! Using Oral Movements to Influence Food Perception and Consumption What I Wish I Had Done in The Past is Not What I Think I Will do in The Future – The Asymmetric Effect of Temporal Horizon on Our Preferences for Vice and Virtue What it Makes: How Product Outcome Salience Increases Recycling Intentions What’s Next? Anticipated Consumption Variety: Borrowing Affect From the Future To Slow Satiation in the Present When and Why Do Consumers Devalue Risky Prospects? When and Why Paid Reviews are Bad Investments: The Impact of Monetary Incentives on Reviewer Certainty When Disgust Puts You Down: The Effect of Disgust Exposure on Consumers’ Identity and Compensatory Consumption When Do Partitioned Prices Increase Demand? Meta-Analytic and Experimental Evidence When Doing Good Is Bad in Gift-Giving: Mispredicting Appreciation of Socially Responsible Gifts When Dress Does Not Impress: The Negative Effects of Using Luxury Goods When Engaging in Luck-Rituals Reduces Risky Choice When Enhancing Human Traits is Dehumanizing, and What to do About It When is Saying Believing? Sharing Sensations after Tasting New Products When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity When Parts form the Whole: Memory Conservation leads to Enhanced Attitude When Precision Protects: Precise Product Information as a Source of Control. When repetition leads to faster predicted adaptation: the role of variety and focalism. When Strong Self-Brand Connections Don’t Protect Brands: Achievement Mindsets and Brand Dilution When the Quest for the Best Backfires: Maximizing Impairs Self-Control Where are all the Black Women? A Look Inside the Misrepresentation and Underrepresentation of Black Women in Modern Marketing Campaigns WHERE ARE ALL THE BLACK WOMEN? A LOOK INSIDE THE MISREPRESENTATION AND UNDERREPRESENTATION OF BLACK WOMEN IN MODERN MARKETING CAMPAIGNS Who Are You? Exploring Consumer Authenticity Who Blames but Forgives When Brands Err? Applying Attachment Theory to Explain Consumer Responses to Brand Failures and Recovery Efforts Who is the person in need? Combining message framing and social distance to promote pro-social health behaviors Who Said Everyone Likes This Movie? How Tie Strength Impacts the Influence of Consensus Words on Product Perceptions Why Did You Take the Road That Leads to Many Different Cities? Cultural Differences in Variety-Seeking Why does Animosity Negatively Affect Product Attitudes? Considering the Role of Anticipated Future Regret Why or why not? The Influence of Absent Reasons on Accepting Offers Why Your Next Project Should use Automated Textual Analysis Willingness to eat insects as food is predicted by disgust sensitivity and cooking With Whom Do People Share? The Effects of Upward and Downward Social Comparisons on Willingness to Share Possessions Women in transition — consumption narratives of first-time motherhood Word of Mouth theory revisited: The influence of new actors on seeding campaigns Words Speak Louder: Conforming to Preferences More than Consumption Would you like a Bite?: Males' Preferences for Dessert Advertisements with a Bite Mark Write and Write Alike: How Personality Affects the Value of Word of Mouth You are What (and How, and with Whom) You Eat: Effects of Food Identity on Preferences, Choice and Consumption Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding
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