Proceedings Volume LA-03
- Relational Ties that Bind: A Service Consumer Approach to Enhancing Word of Mouth Influence
- A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced?
- Celebrity Endorser Attractiveness, Visual Attention, and Implications for Ad Attitudes and Brand Evaluations: A Replication and Extension
- Consumer Engagement as a Motivational Construct: Evidence from Consumption Experiences in an Online Auction
- Consumption, Commitment and Groups: Understanding the Anime Tribe
- Cross-Cultural Differences in the Regulation of Negative Specific Emotions
- Cultural Differences in Consumer Reactions to Social Exclusion and the Role of Communication Norms
- Developing Versus Maximizing Expertise: The Impact of Implicit Theories on Consumers’ Knowledge Preferences
- Engagement and Serious Leisure: The Case of an Online Consumption Community
- Ethical Labels and the Consumer Perceived Ethicality of Products
- Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended
- Factors for Success for Domestic Clothing Brands in Emerging Markets
- Fire Prevention: Can Threat Appeals go up in Smoke?
- Go for it and Share it: the Power of Facebook to Maintain Health Related Goals
- Households’ Fresh Produce Consumption and Waste Management as an Indication of Their Knowledge and Concern About Climate Change
- I Don’t Believe it: the Role of Brand Credibility in Mediating the Effect of Endorsed Health Symbols on Food Evaluation and Choice
- If You Prick Us Do We Not Bleed? Humanoid Robots and Cyborgs as Consuming Subjects and Consumed Objects
- Individualistic vs Collectivistic Culture: The Effect on Consumer-Brand Relationships
- Investigating the Consumer Context of Muslims in America
- Opinions and Preferences toward Green Marketing Communications: Mexico’s Case
- Pay What You Care? An exploration of Conscious Pricing
- Perceived Security Risk on Consumer Purchase Behavior
- Retailer Pricing Strategy and Consumer Choice under Price Uncertainty
- Revisiting Tourist Behavior Models in Destination Choice.
- Seasonality of Online, Third-Party Complaining Behavior
- Self-Brand Connection and Stability of Brand Attitude: A Cross-Cultural Perspective
- Self-Construal, Construal Level and Collaborative Consumption in Developed and Emerging Markets
- Self-gifting as a Therapeutic Reward for Success
- Service Recovery Influence on Satisfaction and Repurchase Intentions: Examining the Justice Theory Role in the Online Context
- Sharing is Caring – is This True or What Else Explains the Tremendous Growth of the Sharing Economy?
- Show me the money! What consumer prefers in a discount promotion
- Solitude produces Creativity: The Role of Self-Reflection and Happiness as Mediators
- Stay for National Brands or Move to Private Labels
- Superordinate vs. Subordinate Hierarchical Choice in Self-bundling
- The Effect of Mood on ad Evaluation: A Cross-Cultural Examination
- The Effect of Spirituality on Pro-social Behavior: Moderating Effect of Approach-avoidance Motivation
- The Effect of the Sequential Order of Food Presentation on Calorie Estimations
- The Effect of the Type of Product and the Level of Involvement on Brand Personality
- The Impact of Aesthetics on Consumer Creativity
- The Impact of Self-Construal on Materialism Among Brazilian Teenagers
- The Influence of Active Goals on Evaluation of Hybrid Products
- The Influence of Implicit Theories on Consumers’ Variety-Seeking Behavior
- The Mediating Effect of Customer Satisfaction Between Shopping Centre Attractiveness and Mall Loyalty
- The Production of Culture-Centric Consumer And Marketing Research in Brazil
- Thinking About Perceived Goal Progress in Consumer Choice: The Effects of Justification and Assortment Size
- Threat Appeals in Fire Prevention: Danger or Fear Control?
- Understanding Consumers By Integrating New Tools in Marketing Research
- Understanding Emerging Markets Through Consumer Acculturation
- Uniqueness of Fashion on Wearer's Creativity: Roles of Self-awareness and Extroversion
- What Type of Information is Most Commonly Posted on Social Networks? Developing and Validating a Scale to Measure Content Generated on Facebook.
- WHEN POLITICS TASTES BAD
- When WOM becomes Cynical