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Proceedings Volume AP-11
“I will Give Gold, Silver and Gold Coins”, says Bride’s Mother: Ethnomusicology of Consumer Culture in the Ritual Songs of India “It’s a bit of a mask, it’s not pure…it’s not what I thought”: How doppelganger brand images attack brand authenticity “Just Me Versus We: How Feelings of Social Connection during Positive and Negative Experiences Impact Memory” A Cross-Country Investigation of Organic Consumption Behavior: A Social Identification Perspective A feelings-as-information approach to the relationship between customer-to-customer interaction and service satisfaction A study on price presentation order effect: the role of color Abstract Thinking Explaining the Effect of Mixed Emotions on Creativity Accept the Product You Are Anxious About: How Much of a Role Does Hope Play And When? Ad-Magazine Congruency in the Context of the Associative Structure of the Mind: Effects for Affect, Memory and the Coherence of Print Advertisements An Artifact Analysis on American Culture through Peanuts Comic Strips (1950 - 1999) An eye-tracking investigation of the price label layout effect on visual attention and choice Are All Teasers Created Equal? The Effectiveness of Sampling Experiences on Desire for the Target Product Are Product Review Sites Forums or Battlefields? A Qualitative Study of Consumer Attribution and Dialectical Thinking in eWOM Communication Beyond Economic Return on Investment: Interpretation of Investor Practice through Cultural Capital Factor Beyond Intentions: How Emphasizing Social Consequences in Health Messages Influences Temporal Proximity and Vulnerability to Negative Health Outcomes and Leads to Less Favorable Consumption Experiences Blinding Us to the Obvious? The Effect of Statistical Training on the Evaluation of Evidence Boomerang Effects of Low Price Discounts Boost the Brightness, But Turn Down the Volume: Cross-modal Compensation for Meta-Sensory Homeostasis BOOSTING INNOVATION ADOPTION THROUGH GAMIFIED INFORMATION RELEASE Brand Constructs and Extension Feedback Effects: Perspectives of Categorical Similarity, Functional Cohesiveness, and Quality Diversity Brand Diversity in Extension Feedback Effects Brands at The Point of No Return: Understanding #DRESSFORYOURSELFIE Culture as Post-Postmodern Branding Paradigm Bubble Living: Social Class and Contextual Influences on Immigrant Consumer Acculturation in a Non-western Cultural Context By-Brand or By-Category? The Effect of Display Context in Evaluating Incongruent Brand Extensions Capturing Rainbow Men's Hearts: A Mediated Moderation Model of Brand Gay Image, Brand Attachment and Gay Identity Choice of Lucky Products: The Effects of Buying Purpose, Task Risk and Product Type Choosing one at a time? Simultaneously presented options lead to normatively better choices than sequentially presented options Clear Today But Foggy Tomorrow: The Impact of PM2.5 on Construal Level CONCEPTUALIZING CONSUMER FREEDOM: LIBERATING SHOPPING PRACTICES AMONG MOROCCAN WOMEN Conceptualizing Customer Perceived Green Value as a Second-order Construct Conducting Field Experiments in Consumer Research Confirmation Bias in The Consumer Perception of Financial Expertise Consistent or Not? The Role of Product Visibility in Sequential Decisions Conspicuous Consumption and Subjective Well-Being: A Bi-Motive Explanation Conspicuous Consumption as a Way to Cope with Threatening Social Comparison Construal Level Theory Explains the Occurrence of Choice Overload Effects Consumer Rejections of Game-based Deals Consumer Response to Different Types of Empowerment Campaign Announcements Consumer Understanding of Price Promotion Communication Consumers’ Local-Global Identity and Price Sensitivity: The Role of Sacrifice Mindset Consumers’ Representations of Social Media CONSUMING TO HELP—POST-DISASTER CONSUMPTION IN JAPAN Continue or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence CONTROLLED ‘LETTING GO’: YOUNG WOMEN’S ALCOHOL PRELOADING BEHAVIOUR Conviction Bias: Intertemporal Differences in Nonconforming Choices Coping Strategies for Other-Customer Misbehavior: The Perspective of Relationship Norms Cultural Differences in Celebrity Endorsement Evaluation: Holistic vs. Analytic Thinkers Culture and Indecisiveness Culture Moderates Biases in Search Decisions Customer Engagement Behavior: Scale Development and Validation Customer Satisfaction Regulation in Group Service Consumption: Cross-Cultural Moderators Dealing with Structural Variance in Cross-Cultural Consumer Research Decoding the Opening Process Defensive Postures Decrease Consumption Desire and Purchase Intention Desirable brand images in East Asia and their determinants: Analyses from a large-scale consumer survey Discussant Discussant Disfluency as a Desirable Cue of Novelty Do Asians Keep Up with the Joneses? A Process Perspective on How Susceptibility to Interpersonal Influence and Materialistic Orientation Predict Compulsive Buying Do Consumers Need a Signal to Move on? The Effect of Punishing a Scapegoat in Cluster Product-Harm Crisis Do Touch Screen Users Feel More Engaged? The Impact of Touch Interfaces on Online Shopping Does Hunger Matter? How Focal Image Style, Food Type and Physical Status Impact CRM Effectiveness Does it Matter who should be Blamed? Minimizing Customer Aggression When Service Failed Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India Economic Knowledge And Intelligence Predict Long-Term Saving in Children at The Age From 7 to 9 Effect of Irrelevant Haptic Inputs on Consumers’ Judgment: The Moderating Role of Construal Level Effects of Menstrual Phase on Consumer Responses to Genetically Modified Food Effects of performance goals on food preferences and consumption Effects of Processing Style on Variety Seeking Emoticon usage in social media: Influences of social presence and motivation orientation Enhancing customer participation in social media: a value co-creatoin perspective Ethically Deployed Defaults: Transparency And Consumer Protection Via Disclosure And Preference Articulation Exploring the Affect and Regulatory Focus Interaction in Self-regulatory Failure Exploring the Diffusion of Negative Celebrity Information on Social Media: The Case of Korean Celebrities Involved in DUI Accidents Exploring the Role of Social Visibility and Goal Framing in PWYW Pricing Factors Impacting Post Purchase Behavior for Social Commerce Users Feeling Empty? Comfort-seeking and finding Meaning through Consumption Feeling Hot, Hot, Hot: Activation of Hot and Cool Mental States through Embodied Sensory Experiences Flexibility Matters: The Effect of Exposure to High Variety on New Product Evaluations Framing the Consumer Subject: The Case of High Fashion Magazine Covers Gender Differences in Playing Digital Game-Based Electronic Books Global Brands and Consumer Psychological Adaptation to New Cultural Environments Global Citizens are 'Greener': Impact of Globalization on Sustainable Consumption Guilt Makes You Refund More Healthy versus tasty: A Canadian test How Community Interactions Demotivate Customer Involvement and Impair Creativity in Service Innovation: From the Perspective of Social Exclusion Theory How Consumers of All Ages Interact with Social Media to Make Social Connections HOW DOES PERCEPTUAL DISFLUENCY AMPLIFY THE EFFECT OF CONSUMER REVIEWS? How Feelings of Envy Promote Innovation Adoption HOW FLUENCY FITTING PURPOSES INFLUENCES PAYMENT TO TRAVEL How Pinteresting! Exploring Global Brands’ Visual Brand Identity Strategies I Believe You Are Not Innocent : Consumer's Attitude Toward Brand In Crisis Depending On BJW Level I Can’t Change Much but We Make a Difference – the Influence of Societal Nostalgic Consumption on Optimism about Future I Know It's not Your Fault! Effect of Social Exclusion on Attribution of Brand Crisis I will Keep it because I Choose it: The Influence of Decision Response Mode on Preference Persistency I’m Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships Idealized Body Image and Social Media Effects on Young Male Consumers: An Exploratory Study Imagine All The People: The Consequences of Imagining Luxury Ownership Impact of power on the persuasion of fear appeals in green advertising Implicit Attitude Formation and Change: Relative Impact of Affective versus Cognitive Processing Modes Increasing the efficacy of Exchange Offers: Effect of Message Framing, Promotion Bundling and Product Category on Exchange Offer Efficacy Inequality aversion: The self-other perspective Influence of Low Endorser-Brand Congruence IS FAILING TO PLAN ALWAYS PLANNING TO FAIL? WHEN PLANNING FACILITATES FAILURE Is Leaving More Space Always Better? The Effect of Empty Space on Persuasion It Feels Good and Bad to be Fake: The Mixed Emotional Experience and Consequence of Using Counterfeits It is my Brand: Development and Validation of a Brand Ownership Measure It’s not necessarily what you say, but who you are that matters! Effect of identity awareness and review quality Just Give Me a Story: An Explorative Study of Microfilm Liquid Consumption Loneliness and Moral Identity Managing the complexity of Nostalgia: A study of Affective and Cognitive consequences of Nostalgic Advertising among consumers Marketing Exclusion: When Loyalty Programs make Customers Feel Like "Outsiders" Materialism in Adolescence: The Effect of Violent Media Memorable Experience Desires: Getting Into the Mind of the Luxury Hotel Consumer to the Year 2020 Mental Simulation as an Imbalance Resolution Between Types of Misfortune and Public Donations Mental Traveling Along Social and Temporal Distance: The Influence of Cultural Orientation on Construal Level Mindfulness, Meditation, and Consumption Miscalibrated Predictions of Emotional Responses to Self-Promotion Mixing Friendship with Money: Guests’ Monetary Gifts and Mobile Samaritans and Phishers: Network Determinants of Response Behavior Mobile-Based Social Network Activation and Sharing: the Emotion and Relevance Effect Mortality Salience and Materialistic Consumption: Role of Self versus Loved Ones Motivated Hypochondriacs: Disease Labels Shape Health Perceptions Moving Up or Down: Power Distance Belief and the Asymmetric Effect of Vertical Brand Extension Numbers and Preventive Decision Making. Object Agency and the Exteded Object Online property marketing: The effect of presentation style on intention to inspect Online Social Networking Increases Financial Risk-Taking PASSION, GOALS AND WORD-OF-MOUTH BEHAVIOUR IN A CLASSICAL MUSIC CONTEXT Paying More to Save Less: The Effect of Conditional Promotion on Willingness to Pay Perception and Reality, Their Intertwined Relationship: Is Consumers’ Use of the Internet Affected by Their Attitude Towards It? Playing Game or Searching Information? How Brand Equity and Shopping Value Affect Consumer Response Please Turn Off the Lights: Perception of Firms’ Environmental Efforts as Green or Greed Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand Positively Useless: Irrelevant Negative Information Enhances Positive Impressions Possible Futures: Consumption in light of Political, Economic, and Environmental Uncertainty Postmodern Self and Self-Presentation in Online Social Networks Preference Reversal of Indulgent Rewards as A Dynamic Self-Control Mechanism Presenting Underdog Employee Stories in Services Advertising: The Moderating Role of Brand Familiarity and Implicit Theories Psychological Contagion: Changing Evaluations without Contact Psychological differences in reactions toward information about corporate social responsibility (CSR) Pursuit of Beauty: The Cultural Divide Questioning the ‘One Size Fits All’ Approach to Cultural Advertising: Investigating Between and Within Cultural Variations in Information Processing Styles Reciprocation Anxiety: Scale Development and Its Impact on Reciprocal Behavior Recovery Satisfaction Construct and Construct-Related: Assessment Measurement from Item Response Theory Reflecting on Young Women’s Carnivalesque Ritual Alcohol Consumption Romantic Exposure and Sweet Food Consumption Sampling Traps: How the Opportunity to Sample Experiential Products Reduces Hedonic Value Saying no to the glow: Why consumers resist arrogant brands Scents and Sounds: a Multisensorial Approach to the Study of Brands Seeing Attractive Images of Females and Being Nicer Seeing Differently: A Cross-Cultural Difference in Consumer Attention Seeing Goals in Products: Effects of Goal Visualization on Product Valuation Self-Focused or Other-Focused Appeal? Impacts of Non-Profit Organization Type and Cultural Differences on Cause-Related Marketing Self-Improvement Through Diversification: The Influence of Implicit Self-Theories on Consumers’ Variety-Seeking Selling New Hotel Membership Programs: The effects of knowledge-based control and climate for psychological safety Skepticism towards advertising and consumers' response to slogans Slow Fashion Consumers: Profiling Consumers According to Values, Apparel Consumption Behaviors and Demographics Social and Physical Environmental Efficacy: Concept Introduction and Scale Creation Social Media Usage Results In Purchasing Online Social Network Activation and Mobile Consumption after a Population Scale Disaster Status Products; When the Informed Consumers Turn More Generous Stay or Leave: Examining the Effect of Brand Identity Fusion on Consumers’ Responses to Brand Transgressions Tablets Shoot Out : To iPad or not to iPad Taste Buds with An Agenda: Is Food Experience Affected by Consumers’ Values and Beliefs Taste the Self You Want To Be: Desire for Social Image Enhances Taste Technology vs. Fashion Branded Wearable Devices THE COLOR OF INDULGENCE: THE IMPACT OF DARK COLOR ON CONSUMER PREFERENCE FOR INDULGENT CONSUMPTION The complete guide to surviving that long-haul flight: How consumers deal with captive consumption contexts The Contagion Effects of Other-Customer Misbehavior in the Servicescape: The Perspective of Social Learning The Cross-Modal Effects Of Packaging Glossiness On Haptic Perception The Cultural Differences in Perceptual Value on Money-Like Items in New Zealand and Hong Kong The Denomination-Spending Matching Effect: When the Magnitude Matches, It Feels Less Painful to Pay The Dialectical Mind can be Sweet toward Crisis-Associated Brands The Discrete Emotions Theory Controversy in Psychology and Relevance to Consumer Behavior The Effect of Anxiety on Risky Decisions The effect of choice mode by having different choice set size The effect of familiarity and dread on health risk perception The Effect of Jargon on Sensitivity to Omissions in Judgment based on Limited Evidence The Effect of Motion on Food Appeal The Effect of Narcissism on Consumer-Brand Relationships The effect of option framing on consumer choice for service options The Effect of Relational bonds, Trust, and Switching Costs on Loyalty — The Moderating Role of Gender The Effect of Spatial-Temporal Congruency on the Evaluation of a Retro Product The Effect of Subjective Abundance on Prosocial Behavior The Effects of Consumers’ Online Motivations on Ad Clicks on Social Media THE EFFECTS OF GOAL PROGRESS AND GOAL COMMITMENT ON SELF-REGULATION The Effects of Investment and Brand Transgression on Brand Commitment The Effects of Self-Disclosure on Social Network Sites on Psychological Well Being: A Case of Thai Adolescents The Effects of Social Setting and Portion Size on Food Consumption Amount The Effects of Workload Level and Literacy on Consumer Compliance The Facebook Mindset Effect: Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices The Factors That Affect Donation Advertising Effectiveness: An Experimental Research on Felt Ethnicity towards In-Group and Out-Group from Young Americans’ Perspectives THE GAMIFICATION OF BUYING The Impact of Brand Concept and Task Design in Co-creation: The Role of Processing Fluency The impact of Chinese customer's state and trait regulatory focus on customer engagement behaviors The Impact of Online Store Image Based on Ratings on New Product Quality Evaluation and Purchase Intention The Impact of Power on Reliance on Feelings versus Reasons in Decision Making The Impacts of Transgression Relevance and Severity on Endorsements The Influence of Anthropomorphism on Product Attributes Processing and Consumer Preference The Influence of Categorical Framing on Budgeting The Influence of Descriptive Norm on Conservation Behavior: The Moderating Role of Construal Level The Influence of Nutrition Information on Sequential Consumption Decisions for Indulgent Food The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions The Interplay of Consumer Animosity and Regulatory Focus in Influencing Consumer Responses to Cause-Related Marketing The Interplay of Product Image and Regulatory Focus on Green Consumption The journey or the destination: Asymmetric impact of process and outcome on service evaluations The Lonely Philanthropist: How Social Cues Moderate the Effect of Loneliness on Charitable Giving The Match-up Influences of ad Appeal, Product Category, and Brand Strength on Inducing Affective Forecasting Biases The Moderating Role of Responsible Financial Behaviors on Materialism and Subjective Well-Being: Theory Development and Cross-Cultural Replication THE OWNERSHIP DISTANCE EFFECT: THE IMPACT OF TRACES LEFT BY PREVIOUS OWNERS ON THE EVALUATION OF USED GOODS The Perceiver Effect of Consumer Innovativeness on Brand Evaluations The Price of Abundance: How a Wealth of Experiences Impoverishes Savoring The Psychology of Judicial Decision-Making: Ingroup/Outgroup Biases in Juror Verdicts and Sentences The Real Me or the Ideal Me: A Match between Self-Concept and Ad Message Framing The Reversed Endowment Effect in Living Goods Transaction The Role of Self-Regulatory Focus in the Effectiveness of Actor’s vs. Observer’s Visual Perspective The roles of legitimacy concerns, authenticity and income level in international supermarkets The Upside of Choice-Set Un-categorization Thinking Creatively through Hands Three Papers + Lively Discussion Format. Discussants are listed below Time to Possess, Time to Progress: The Impact of Temporal Ownership on Time Perception To Share or Not to Share: What Drives SNSs Users’ Intention to Share? Towards a Comprehensive Understanding of Attention Bias in Choice Process Underdog Positioning Can Backfire Universal Consumer Motivation Scale (CMS) – construction, validation and application Unpacking the Individual Mechanisms of Customers’ New Product Ideation Success Using Shapes in the Advertising of Brand Extensions Virtual Touch: How Computer Interfaces Impact Consumer Choice Wargames: Exploring Responses to Consumer Creation Requests in a Collectible Toy Figurine Community What’s Next? Anticipated Consumption Variety: Borrowing Affect from the Future to Slow Satiation in the Present When Celebrities Become Brands When Cross-Cultural Consumer Risk Preferences Reverse When Do Opinion Leaders Spread Word-of-Mouth? The Moderating Role of Brand Strength and Performance When is More Better and When is it Worse? Causal Reasoning Drives Preference between Single and Dual Benefit Products When Keeping It Simple Isn't Stupid: The Cost of Olfactory Complexity WHEN SENSE MAKING IS UNEQUAL TO SENSE GIVING: A CASE OF SKEPTICISM AGAINST MCDONALD’S CSR INITIATIVES BY ORGANIC FOOD EATING PARENTS IN SINGAPORE Who Regrets More After a Choice? The Role of Dialectical Thinking Why Do People Share Knowledge Through Online Social Network Why Pay? Examining the Impact on Ecologically Sound Electricity Will You Warm Me Up: Consumer Prefer Anthropomorphized Products When the Temperature is Low
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