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Proceedings Volume AP-10
(Un)Ethical Youth? Assessing Ethical Consumption Dimensions in Senior School Students A Consumer Perspective on Cool Accelerating Consumer Adoption of Alternative Fuel Vehicles – The Role of Perceived Adoption Factors Acculturation within small immigrant ethnic minority communities: A small business opportunity context Achieving forgiveness: Do service recoveries and relationships really matter? Adolescent’s art consumption features: an emerging target for museums and art marketing professionals Adverse Effects of Online Product Recommendations An Associative Structure of Memory Distortions: Effects of Brand Familiarity and Positive versus Negative Information An exploration of consumer reactions to social network advertising An Exploratory Study correlating Quintessence with Brand-Related Behaviour and Perceptions of Value An exploratory study of the dimensionality of consumers’ propensity to co-create brand value An Integrative Consumer Behavior Model Involving Domestic/Foreign Products: A Literature Review and Future Research Direction Are Free Trial Customers Worth Less Than Regular Customers? Attenuating Sadness’ Effect on Consumption: Helplessness, Choice, and Self-awareness Attractive versus Popular: Men and Women’s Reactions to Male and Female Models in Advertising Australian Gun Culture, a Rich Web of Meaning Behind Closed Doors: Understanding the Consumption Contradictions of Ethically-Minded Consumers from a Couples Theory Perspective Brand Consumption Rituals and National Identity Brand Perception and Gender Stereotype Products Buddhism and Consumption in China CATEGORY THEORY AND CONFUSION Changing Implicit Attitudes: Affective versus Cognitive Modes Conceptual Coherence of Print Advertisements: Effects of Brand Knowledge, Cognitive Resources and Emotion Consumer Acculturation of Young German Sojourners in New Zealand Consumer Cost Concerns in an Online Group Buying Community: An Exploratory Study Consumer Engagement or Customer Engagement? Two Competing Views on a Phenomenon Consumer Ethnocentrism: Reconceptualization and Cross-cultural Validation Consumer evaluations of convergent products: A study of consumer’s mental construal and product category Consumer Loan Decisions Regarding Utilitarian and Hedonic Durable Goods Consuming Collaboratively: Examining the Motivations for P2P Renting Consuming the aesthetic of the everyday: A visual analysis of Errol Morris’ “High Life”. Creating Life-stories Creating Happiness: Autobiographical Memories and the Psychological Mechanism of Consumers’ Long-Lasting Self-Brand Connections Cultural Lipstick: cultural identity adventures in embodied consumption practice with the exotic other DO I KNOW HOW MUCH TO SEARCH? EFFECT OF EXTENT OF SEARCH, SUBJECTIVE KNOWLEDGE, AND INVOLVEMENT ON RETURNS TO SEARCH IN ORDERED AND UNORDERED ENVIRONMENTS Does Mortality Salience Always Lead to Materialism? The Difference of Contemplating Good versus Bad Ending of Life Effect of Unrelated Product Offers on Product Evaluations: The Role of Construal Level Effects of Package Color on Consumers' Product Volume Perceptions Emergence as an interpretive lens to study consumer behavior Exploring consumer fanaticism: a synthesising theoretical model for understanding its characteristics, antecedents, processes and outcomes Exploring Dimensions of Brand Authenticity Facebook Ergo Sum - Brand Concepts and Brand Relationships in High Information Load Context Family Indebtedness in a Gift Relationship Fashionably unfashionable: young Scottish masculinities and relational constructions in the marketplace Food allergies: understanding the issues from a consumer perspective Food allergies: understanding the issues from a consumer perspective From Evaluating People to Evaluating Products: The Effect of Ascription versus Achievement Mind-set in Consumer Decisions Gender Differences in the Processing of Reference Price Information Gendered Experiences of Place: Queenstown Getting Into the Life Worlds of Informants through Reflexive Practice How ‘Shades of Failure’ and Mental Simulation Affect the Likelihood of Subsequent Actions How do Self-face Concerns Affect Unethical Consumer Behavior in a Chinese Cultural Context? How Does Luxury Fashion Purchase Affect Tourists from Mainland China? How multi-acculturation shapes the national identities of global cosmopolitans I Designed the Avatar Myself: The Role of Implicit Egotism in Virtual Co-Creation Indulging and Proud of It: Positive Emotional Responses to Reason-Based Luxury Consumption Influences on Consumer Choice of Pension Fund: The Case of New Zealand’s KiwiSaver Pension Scheme Interpreting store design: Modern, romantic and pragmatic stores It’s all in the Mindset: Effects of Varying Psychological Distance in Persuasive Messages Just too cool: Managing the expectations of a brand community Mitigating the Negative Effects of Violent Video Game: A Perceived Invulnerability Explanation Negative Affect and Choice of an Avoidant Response: The Moderating Effect of Accountability Degree and Type Online Retailers Versus Branded Retail Stores: Perceived Value and Purchase Intention of Luxury Fashion Brands Places as shared possessions: exploring consumers’ attachment to commercial settings Political Marketing Redefined: exploring the consequences of stakeholders on the marketing mix and political consumption Preference for Print Book over e-Book: A Material Possession Love Perspective Reconstructing time: do the parts add up to the whole? Regulation of “socially-(un)regulated” spending Rethinking Consumer Experience in Social Media – a Conceptual Approach Rethinking Social Marketing’s Management of the Body Risky Consumer Behaviour: Are Group Processes Overriding Individual Autonomy? Roundtable: Visual Texts Salespeople's Job Stress: Exploring Stress Contagion from Salespeople to Customers Salesperson attractiveness and consumers’ bargaining behavior: the moderating role of salary contribution Shame or Pride? The Moderating Role of Self-Construal on Moral Judgment for Fashion Counterfeits Shocked into Change - Community Resistance within Household Water Consumption Skin and Identity Skirt Length Theory: The Impact of Perceived Financial Status on Skirt Length Preference State of inertia: Psychological preparation of single women for retirement Store Loyalty: A Relationship Perspective Taming the technological beast: effect of corporate response strategies to product dissatisfaction related popular anti-brand websites on brand evaluation The dark side of mobile phones The Effect of Choice Criterion on Quality Cue Utilization The Effect of Semantic Congruence between Color and Music on Product Evaluation The Fallacy of a Pure Sample: Beyond the Myth of Cultural Homogeneity in Immigrant Consumer Acculturation Research The Gloves are Coming Off! To Use Direct/Indirect Comparative Ads: Depends on the Comparison Strategy The Higer the Price the Better the Results? The Placebo-Like Effects of Price and Brand on Consumer Judgment The Influence of Temperature on Consumer’s Reaction to Emotional Appeals The Maven; Nevermore. The moderating impact of cognitive complexity and need for cognition on the “match-up” effect in celebrity endorsement The Moderating Role of Regulatory Fit in Temporal Effect of Loyalty Program Rewards Design The Private Resistor’s Rejection of Marketplace Values in Fashion Advertising Imagery The sharing challenge: Exploring mixed ownership in a co-housing model Theoretical Underpinnings of Brand Architecture Strategies: Using Models of Stereotype Change to Understand Sub-brands Theorizing Consumer Culture in A Sustainable Society Toward a New Paradigm in Marketing Thought: The Contributions of Next Generation Academics to Marketing and Consumer Research Understanding Parental Mediation of Children's Interaction with Online Advertising Unveiling revelations: Consumer reactions to the brand backstory Using pictorial collages in user-centred construction of a creative and effective learning environment We, Us and Them: Multiple Identity Projects in Brand Community Conflicts Welcome to Avalon: Expert stakeholders' socialization of consumers towards an uncertain, noumenal technology (Nanotechnology) What makes desire for touch strong?: Investigation of individual determinants of desire for touch What Makes Happy Consumers Loyal? Reward or Sense of Accomplishment?: Ways to Enhance Program Loyalty with Limited Reward What Makes Me Unhappy With My Family’s Diet? An Examination Of Nutritional Gatekeepers’ Attitudes, Capabilities And Behaviours What thoughts count? Examining the impact of gift-giving on relationship realignment Whatis there to choose from? Consumer experiences of buying a house. When magazine editorial and advertising are in conflict: depictions of Christmas in women’s magazines Who are You when You're Online? The Digital Extended Self Who is Your Customer and How Much Time They Have: The moderating effect of Assortment Type on Consumer Choice Satisfaction Women’s Lived Consumption Meanings: Uncovering Lifestyle Genres and Dimension of the Caring Self Would being exposed to the high shelf make you choose chocolate more?
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