Learn more about our
Terms of Service and
Privacy Policy
Dismiss
Proceedings Volume AP-09
On the Role of Effort in Budgeting a Gift for a Loved One “I Don’t” versus “I Can’t”: Verbal Framing for Psychological Empowerment A Boy’s Own View Of Gameworld – Realworld: Keeping the Boundaries intact. A Cross-cultural Study of Consumer Responses according to Visual Merchandising Type and Situational Involvement A Preliminary Study to Identify the Differences between Possible Joiners and Non-Joiners of Online Communities A Sense of Power and Uniqueness Seeking A Study on Classification of Tie-in Promotion Tools according to Consumers' Benefit Fit About China—Who are Chinese Consumers? What is and is not Chinese consumption? An Empirical Study of Consumer Attitudes Toward Software Piracy An overview of postmodern research in the consumer behaviour field: towards the “new consumer” paradigm Anthropomorphism and Animism Theory in Branding Applying Art Theory to Logo Design: The Impact of Incomplete Typeface Logos on Perceptions of the Firm Are children's ages related to their levels of influence on family decision-making? Asian Marketspaces and Digital Ethnographic Methods: Challenges and Adaptations Attaining Satisfaction BEYOND CLASS: TOWARDS CULTURAL STRATIFICATION OF CONSUMERS THROUGH THE STUDY OF OBJECTS Bigger is not Always Better: The Influence of Spokesperson on Consumers’ Response to Conspicuous Consumption Buddhism and Consumption Chinese Consumer Culture and Brand Culture Choice Model Estimation of Bidder Valuations in Paired English Auctions Christmas in the Media: an Allegorical Battle of Right and Wrong Confidence Focuses You on the Forest, Doubt Turns You to the Tree: Confidence, Construal Frame, and Information Processing Congruency Effect of Brand Status and Vertical Display Positions Consumer Chasing Behavior- A New perspective of How Consumer Satisfaction/Dissatisfaction Influnces Their Ultimate Loyalty to A Brand Consumer dreams of ill children Consumer Financial Delinquency over Life Cycle Stages Consumer Food Decisions for Distant versus Close Others Consumer Response to the Portrayal of Older People in TV Advertising: Empirical Evidence from Japan Consumer Responses to Traditional vs Virtual Concept Testing: The Influence of Innovativeness, Change Seeking, and Cognitive Effort Consumer Segmentation in Forecasting Movie Box-Office Performance Based on Dynamic Awareness and Preference (AP) Measures Consumer’s Internet shopping anxiety and coping behavior in e-tailing service Consumers' Resistance to Innovations – Investigating the Cases of Passive and Active Innovation Resistance Consumption and Religious Community_A New Interpretation and Representation of Religious Moralism in Consumption Consumption of Virginity Loss and Pregnancy in Dutch and US Teen Girl Magazines: A Quantitative Content-Analytic Comparison Coping with Flattery as a Selling Tactic: A Multi-dimensional Perspective Counterfeit Consumption: The Role of Consumers’ Perceived Likelihood of Counterfeit-Detection by Important Others Creative Deviance Among Subsistence Consumers: Theory and Practice Implications Creativity without Attention: The Impact of Unconscious Deliberation Duration Cross cultural responses to humorous advertising: An individual difference perspective CSR 2.0: How Co-Participation in Corporate Social Responsibility (CSR) Generates Value for Stakeholders, The Cause, and the Company Customer responses to dynamic pricing: Effects of price difference and price favorability Death Consumption Through Liminality, Subversion and Symbolic Exchange: Postmodern Paradoxes of the ‘Hungry Ghost’ Festivals in Thailand and Singapore Deep Discount or Free? The Effects of Price Promotion on Willingness to Pay Delay and Gratification: How Waiting for Service Can Spur Increased Consumption Differences in the Effects of Marketing Mix Elements for Local and Foreign Brands Do Not Say You've Been to Taiwan If No Visited Night Markets Doers Conform, Perceivers Counteract:The Effect of Synchrony on Uniqueness Seeking Does Ambivalence Always Lead to Discomfort? A Self-Regulatory Perspective Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis Does Variety in Packaged Goods Matter? Domains of Privacy and Hospitality in Arab Gulf Homes Dump it out - A Study on the Handbag Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective Effects of Arousal on Pleasure: The Role of Telic and Paratelic States of Mind Effects of Brand Personality and Response to Consumer Criticism in Social Media Environmental Uncertainty, Market-Orientation Strategy, and Organizational Structure in China's Apparel Retail Stores Evaluation of Hybrid Products: The Role of Goal Activation Examining Chinese Consumers’ Attitude towards E-Book Adoption: When East Meets West – A Cross Culture Comparison Exploring the influence of ambient temperature on cognitive task performance Failure - The Mother of Innovation: How Resistance to Change and Status Quo Satisfaction drive Passive Innovation Resistance Fantasy-Shopping, Self-Concept Clarity, and Self-Affirmation Fashion through Time Feeling Stereotyped and its Effects on Investment Decisions Food Blogs and Consumer Culture From Marketing Screens to Mall Shopping The Structure of Consumer Response Gaming with My Mobile. Product Placement In Video Games Harnessing the Power of Social Media for Social Causes How Acculturation Influences Chinese Consumers’ Relational Behavior in Banking Relationships How Culture Influences Consumer Complaining Responses? The Role of Face Concern in Embarrassing Service Failure How Goal Activation, Goal Importance and Goal-Product Fit Affect the Importance of Attributes in Product Evaluation Weight How Long Have I Waited? The Influence of Construal Level on Waiting Time Judgment HOW TO ACHIEVE THE OPTIMAL FLOW EXPERIENCE THROUGH DIFFERENT INTERACTIVE CONDITIONS I Know What I Saw: Advertising’s Distortion Effect on Memory If It is My Brand, I like All of Its Friends: Brand Identity Fit in Co-branding Immediate and Delayed Post-consumption Evaluations and Consumer Loyalty: A Study Based on the Hedonic and Utilitarian Dimensions Individual Impression Management on YouTube Influence of Fit on CRM: Moderating Effects of Collectivism and Awareness Influence of Information Unpacking on Preference for Future Events Information Privacy Concerns: A Review of Research Issues and Conceptual Models Integrity and Benevolence: An Examination of their Distinct Roles in Building Consumer Trust Intertemporal Consumption among the Rural Poor of India Invidious Comparisons: Multiple Sources of Unfairness in Comparisons to Prices Paid by Other Consumers Is “Gain” More Motivating than “Loss” in Competition? Is Personalized Communication Superior? The Effectiveness of Personalization and the Role of Consumers’ Characteristics It’s Not Only What You Know but also How Knowledgeable You Feel: Subjective Knowledge in Consumer Financial Decisions Just Do It: Motor Behavior Based Fluency Effects on Product Evaluations Lateral Orientation Affects Preference, Perceived Usability and Intent to Purchase Maintenance vs. Attainment Goals: Influence of Self-Regulation Goal Type on Size of Consideration Set and Preferred Temporal Dispersion of Goal Fulfilling Effort Mere Influence Effect: When Motivation to Influence Drives Decision Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials Motivations for and Valence of Recycled Word-of-Mouth Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: The Case of Mexico Motives and Corresponding Behaviors in Reading Electronic Word of Mouth New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products Nuptials and Fashion: the case of the Kabyle acculturation Of Losing a Parent and Buying a BMW: The Effects of Mortality Salience Regarding a Loved One on Materialistic Consumption Online Community Behavior - Taxonomy, Consumer Experience, and Community Loyalty – A Cross-Country Comparison between the US and China Order Effects of Evaluating Product Samples with Different Degrees of Experientiality Perceived Deception: The Role of Perspective-taking Perceptions of Payment Systems (PPS SCALE): Development and Validation Personality Traits Antecedents of Online Brand Community Members’ Participation Portrayal of Women in Indian English Print Advertising - A Longitudinal Study of Advertising in Femina Magazine over the last 50 years Post-disaster Consumer Coping: Consumption Adjustment Power and Consumption: When Do the Powerful (less) Desire Status? Preference Construction and Consumer Knowledge: How Do Levels of Objective and Subjective Knowledge Affect Preference Consistency Across Differing Decision Tasks? Public Policy Satisfaction and Subjective Well-being Range Effects on Vertical Brand Extensions Rejected, Shackled and Alone: The Experience of Restricted Consumer Choice among Minority Entrepreneur Consumers Retirement Planning in an Emerging Market: A Cluster Analysis of Chinese Seniors’ Attitudes and Behaviors Satisfying Women's Status Desires: Role Of Money Attitude And Consumer Vanity In Status Consumption Service Convenience, Hedonic Benefit, and Self-Efficacy on Consumers’ Continual Usage of Group Buying Service Simply Inequitable or Exploitative too? Exploitation, Self-Threats and Perceptions of Fairness in Marketplace Exchanges Situational Influences on Evaluations of Customer Misbehavior Social Media as an Institutional Supplement to Consumer Rights Protection: A Qualitative Study Based on Sanlu Scandal in China Social Media in Asia Special Session on "About China—Who are Chinese Consumers?" Special Session on Chinese Consumer Culture and Brand Culture Special Session on Transformative Consumer Research Strategic Consumer Choice Of Face-to-Face Interactions Susceptibility to Global Consumer Culture: A Cross-Cultural Study Teenage Poker Players: An Analysis of Impulsivity, Gambling-Related Cognitions, and Comorbidity The Boundary of the Effects of Consumer Innovativeness in New Product Evaluation: The Role of Situational Strength The direct and interactive effects of store-level promotions on impulse purchase: moderating impact of category familiarity and normative influences The Effect of Color Hue on Risky Behavior Choices The Effect of Incidental Cues on Waiting The Effect of Incidental Disgust on the Evaluation of Purity-Related Products The Effect of Package Color on Consumers’ Judgments of Product Volume The Effect of Service Employee Accent on Service Quality Perception: an Exploratory Study The Effect of Vertical Extensions’ Cognitive Mediation on Parent Brand’s Reciprocal Evaluation and Associations’ Structure Changes:An Accessibility-Diagnosticity Perspective The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy The Effects of Consumer Personality on Fashion Consciousness and Prestige Sensitivity The Effects of Expertise Claims and Expertise Warrants on Attitude towards Online Product Reviews The effects of power on satisfaction with joint consumption decisions The Framing Effect of Coupon Value for New Products The Impact of Cognitive and Affective Country Image on Consumers’ Rational and Experiential Purchases The Impact of Effort on Consumers’ Willingness-to-Pay in Hedonic vs. Utilitarian Purchases The Impact of Jin-Shang Teaching on Chinese Consumers' Trust The Impact of Self-Construal on Experience Consumption Evaluations The Impact of Sorting Choice Options on Consumer Self-Control The Investigation of Social networks in Qualitative Settings:Problems and Issues The Mediation Of Family Brand Entitativity On Extension Feedback Effects The MOA Determinants of Innovation Diffusion: A Social Network Analysis The Moderating Effects of Option Entry Timing on Attraction and Compromise Effects The Negative Effects Of Sponsoring a Rival Team The Over-Categorization Effect: How the Number of Categorization Influences Shoppers’ Perceived Variety and Satisfaction The Reciprocity of Corporate and Retail Store Image: The Moderating Role of Corporate Brand Dominance and Evaluation Approach The Role of Brands in People’s Relationships The Role of Education in Nurturing Positive Consumer Financial Behavior: A Review of the Literature, Proposed Model, and Research Agenda The Role of Regulatory Fit for Savings Behavior The Role of Trust, Diagnostic Information, and Attitudinal Ambivalence in Service Attribution The Signature Effect: How Signing One’s Name Influences Consumption-Related Behavior The Two Different Effects of Chinese Traditional Culture on Luxury Consumption: Face and Harmony The Values Of Senior Consumers: A Multinational Analysis Tit for tat – Is customer retaliation in a service recovery context predictable? To Be Left or Right? A Nonconscious Base for Bounded Rationality To Revive the Economy, Shrink the Dollar Bill! Transformative Consumer Research in the Asia Pacific Region Transformative Consumer Research: Is TCR Flourishing or Perishing in the Asia Pacific Region? Truth, Lies and Marketing: The Role of Economic and Psychological Factors in Producing Misleading Product Claims Utilization of Formal and Informal Financial Services among Immigrants in the United States What Causes Impulse Buying Urge When Consumers Watch Television Home Shopping? When Does Being Good Imply Doing Good?: Exploring Context Effects of Corporate Social Responsibility When One’s Gain is Another’s Loss: Examine Consumers’ Value and Fairness Perceptions When Use E-Mail to Communicate with Customer? A Relational Perspective When Word of Mouth Leads to Consumer Herding: An Experimental Study You Get What You Pay for But I Don’t: Effect of Construal Level on The Price-Quality Relationship
© 2023 Association for Consumer Research
Close modal window
