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Proceedings Volume AP-09
On the Role of Effort in Budgeting a Gift for a Loved One
“I Don’t” versus “I Can’t”: Verbal Framing for Psychological Empowerment
A Boy’s Own View Of Gameworld – Realworld: Keeping the Boundaries intact.
A Cross-cultural Study of Consumer Responses according to Visual Merchandising Type and Situational Involvement
A Preliminary Study to Identify the Differences between Possible Joiners and Non-Joiners of Online Communities
A Sense of Power and Uniqueness Seeking
A Study on Classification of Tie-in Promotion Tools according to Consumers' Benefit Fit
About China—Who are Chinese Consumers? What is and is not Chinese consumption?
An Empirical Study of Consumer Attitudes Toward Software Piracy
An overview of postmodern research in the consumer behaviour field: towards the “new consumer” paradigm
Anthropomorphism and Animism Theory in Branding
Applying Art Theory to Logo Design: The Impact of Incomplete Typeface Logos on Perceptions of the Firm
Are children's ages related to their levels of influence on family decision-making?
Asian Marketspaces and Digital Ethnographic Methods: Challenges and Adaptations
Attaining Satisfaction
BEYOND CLASS: TOWARDS CULTURAL STRATIFICATION OF CONSUMERS THROUGH THE STUDY OF OBJECTS
Bigger is not Always Better: The Influence of Spokesperson on Consumers’ Response to Conspicuous Consumption
Buddhism and Consumption
Chinese Consumer Culture and Brand Culture
Choice Model Estimation of Bidder Valuations in Paired English Auctions
Christmas in the Media: an Allegorical Battle of Right and Wrong
Confidence Focuses You on the Forest, Doubt Turns You to the Tree: Confidence, Construal Frame, and Information Processing
Congruency Effect of Brand Status and Vertical Display Positions
Consumer Chasing Behavior- A New perspective of How Consumer Satisfaction/Dissatisfaction Influnces Their Ultimate Loyalty to A Brand
Consumer dreams of ill children
Consumer Financial Delinquency over Life Cycle Stages
Consumer Food Decisions for Distant versus Close Others
Consumer Response to the Portrayal of Older People in TV Advertising: Empirical Evidence from Japan
Consumer Responses to Traditional vs Virtual Concept Testing: The Influence of Innovativeness, Change Seeking, and Cognitive Effort
Consumer Segmentation in Forecasting Movie Box-Office Performance Based on Dynamic Awareness and Preference (AP) Measures
Consumer’s Internet shopping anxiety and coping behavior in e-tailing service
Consumers' Resistance to Innovations – Investigating the Cases of Passive and Active Innovation Resistance
Consumption and Religious Community_A New Interpretation and Representation of Religious Moralism in Consumption
Consumption of Virginity Loss and Pregnancy in Dutch and US Teen Girl Magazines: A Quantitative Content-Analytic Comparison
Coping with Flattery as a Selling Tactic: A Multi-dimensional Perspective
Counterfeit Consumption: The Role of Consumers’ Perceived Likelihood of Counterfeit-Detection by Important Others
Creative Deviance Among Subsistence Consumers: Theory and Practice Implications
Creativity without Attention: The Impact of Unconscious Deliberation Duration
Cross cultural responses to humorous advertising: An individual difference perspective
CSR 2.0: How Co-Participation in Corporate Social Responsibility (CSR) Generates Value for Stakeholders, The Cause, and the Company
Customer responses to dynamic pricing: Effects of price difference and price favorability
Death Consumption Through Liminality, Subversion and Symbolic Exchange: Postmodern Paradoxes of the ‘Hungry Ghost’ Festivals in Thailand and Singapore
Deep Discount or Free? The Effects of Price Promotion on Willingness to Pay
Delay and Gratification: How Waiting for Service Can Spur Increased Consumption
Differences in the Effects of Marketing Mix Elements for Local and Foreign Brands
Do Not Say You've Been to Taiwan If No Visited Night Markets
Doers Conform, Perceivers Counteract:The Effect of Synchrony on Uniqueness Seeking
Does Ambivalence Always Lead to Discomfort? A Self-Regulatory Perspective
Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis
Does Variety in Packaged Goods Matter?
Domains of Privacy and Hospitality in Arab Gulf Homes
Dump it out - A Study on the Handbag
Effects of Alphanumeric Brand Names: A Selective Anchoring Perspective
Effects of Arousal on Pleasure: The Role of Telic and Paratelic States of Mind
Effects of Brand Personality and Response to Consumer Criticism in Social Media
Environmental Uncertainty, Market-Orientation Strategy, and Organizational Structure in China's Apparel Retail Stores
Evaluation of Hybrid Products: The Role of Goal Activation
Examining Chinese Consumers’ Attitude towards E-Book Adoption: When East Meets West – A Cross Culture Comparison
Exploring the influence of ambient temperature on cognitive task performance
Failure - The Mother of Innovation: How Resistance to Change and Status Quo Satisfaction drive Passive Innovation Resistance
Fantasy-Shopping, Self-Concept Clarity, and Self-Affirmation
Fashion through Time
Feeling Stereotyped and its Effects on Investment Decisions
Food Blogs and Consumer Culture
From Marketing Screens to Mall Shopping The Structure of Consumer Response
Gaming with My Mobile. Product Placement In Video Games
Harnessing the Power of Social Media for Social Causes
How Acculturation Influences Chinese Consumers’ Relational Behavior in Banking Relationships
How Culture Influences Consumer Complaining Responses? The Role of Face Concern in Embarrassing Service Failure
How Goal Activation, Goal Importance and Goal-Product Fit Affect the Importance of Attributes in Product Evaluation Weight
How Long Have I Waited? The Influence of Construal Level on Waiting Time Judgment
HOW TO ACHIEVE THE OPTIMAL FLOW EXPERIENCE THROUGH DIFFERENT INTERACTIVE CONDITIONS
I Know What I Saw: Advertising’s Distortion Effect on Memory
If It is My Brand, I like All of Its Friends: Brand Identity Fit in Co-branding
Immediate and Delayed Post-consumption Evaluations and Consumer Loyalty: A Study Based on the Hedonic and Utilitarian Dimensions
Individual Impression Management on YouTube
Influence of Fit on CRM: Moderating Effects of Collectivism and Awareness
Influence of Information Unpacking on Preference for Future Events
Information Privacy Concerns: A Review of Research Issues and Conceptual Models
Integrity and Benevolence: An Examination of their Distinct Roles in Building Consumer Trust
Intertemporal Consumption among the Rural Poor of India
Invidious Comparisons: Multiple Sources of Unfairness in Comparisons to Prices Paid by Other Consumers
Is “Gain” More Motivating than “Loss” in Competition?
Is Personalized Communication Superior? The Effectiveness of Personalization and the Role of Consumers’ Characteristics
It’s Not Only What You Know but also How Knowledgeable You Feel: Subjective Knowledge in Consumer Financial Decisions
Just Do It: Motor Behavior Based Fluency Effects on Product Evaluations
Lateral Orientation Affects Preference, Perceived Usability and Intent to Purchase
Maintenance vs. Attainment Goals: Influence of Self-Regulation Goal Type on Size of Consideration Set and Preferred Temporal Dispersion of Goal Fulfilling Effort
Mere Influence Effect: When Motivation to Influence Drives Decision
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Motivations for and Valence of Recycled Word-of-Mouth
Motivators and Inhibitors of Environmental Consumption in an Emerging Economy: The Case of Mexico
Motives and Corresponding Behaviors in Reading Electronic Word of Mouth
New! Novelty Increases Diversity in Subsequent Choice and Interest in Other Products
Nuptials and Fashion: the case of the Kabyle acculturation
Of Losing a Parent and Buying a BMW: The Effects of Mortality Salience Regarding a Loved One on Materialistic Consumption
Online Community Behavior - Taxonomy, Consumer Experience, and Community Loyalty – A Cross-Country Comparison between the US and China
Order Effects of Evaluating Product Samples with Different Degrees of Experientiality
Perceived Deception: The Role of Perspective-taking
Perceptions of Payment Systems (PPS SCALE): Development and Validation
Personality Traits Antecedents of Online Brand Community Members’ Participation
Portrayal of Women in Indian English Print Advertising - A Longitudinal Study of Advertising in Femina Magazine over the last 50 years
Post-disaster Consumer Coping: Consumption Adjustment
Power and Consumption: When Do the Powerful (less) Desire Status?
Preference Construction and Consumer Knowledge: How Do Levels of Objective and Subjective Knowledge Affect Preference Consistency Across Differing Decision Tasks?
Public Policy Satisfaction and Subjective Well-being
Range Effects on Vertical Brand Extensions
Rejected, Shackled and Alone: The Experience of Restricted Consumer Choice among Minority Entrepreneur Consumers
Retirement Planning in an Emerging Market: A Cluster Analysis of Chinese Seniors’ Attitudes and Behaviors
Satisfying Women's Status Desires: Role Of Money Attitude And Consumer Vanity In Status Consumption
Service Convenience, Hedonic Benefit, and Self-Efficacy on Consumers’ Continual Usage of Group Buying Service
Simply Inequitable or Exploitative too? Exploitation, Self-Threats and Perceptions of Fairness in Marketplace Exchanges
Situational Influences on Evaluations of Customer Misbehavior
Social Media as an Institutional Supplement to Consumer Rights Protection: A Qualitative Study Based on Sanlu Scandal in China
Social Media in Asia
Special Session on "About China—Who are Chinese Consumers?"
Special Session on Chinese Consumer Culture and Brand Culture
Special Session on Transformative Consumer Research
Strategic Consumer Choice Of Face-to-Face Interactions
Susceptibility to Global Consumer Culture: A Cross-Cultural Study
Teenage Poker Players: An Analysis of Impulsivity, Gambling-Related Cognitions, and Comorbidity
The Boundary of the Effects of Consumer Innovativeness in New Product Evaluation: The Role of Situational Strength
The direct and interactive effects of store-level promotions on impulse purchase: moderating impact of category familiarity and normative influences
The Effect of Color Hue on Risky Behavior Choices
The Effect of Incidental Cues on Waiting
The Effect of Incidental Disgust on the Evaluation of Purity-Related Products
The Effect of Package Color on Consumers’ Judgments of Product Volume
The Effect of Service Employee Accent on Service Quality Perception: an Exploratory Study
The Effect of Vertical Extensions’ Cognitive Mediation on Parent Brand’s Reciprocal Evaluation and Associations’ Structure Changes:An Accessibility-Diagnosticity Perspective
The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy
The Effects of Consumer Personality on Fashion Consciousness and Prestige Sensitivity
The Effects of Expertise Claims and Expertise Warrants on Attitude towards Online Product Reviews
The effects of power on satisfaction with joint consumption decisions
The Framing Effect of Coupon Value for New Products
The Impact of Cognitive and Affective Country Image on Consumers’ Rational and Experiential Purchases
The Impact of Effort on Consumers’ Willingness-to-Pay in Hedonic vs. Utilitarian Purchases
The Impact of Jin-Shang Teaching on Chinese Consumers' Trust
The Impact of Self-Construal on Experience Consumption Evaluations
The Impact of Sorting Choice Options on Consumer Self-Control
The Investigation of Social networks in Qualitative Settings:Problems and Issues
The Mediation Of Family Brand Entitativity On Extension Feedback Effects
The MOA Determinants of Innovation Diffusion: A Social Network Analysis
The Moderating Effects of Option Entry Timing on Attraction and Compromise Effects
The Negative Effects Of Sponsoring a Rival Team
The Over-Categorization Effect: How the Number of Categorization Influences Shoppers’ Perceived Variety and Satisfaction
The Reciprocity of Corporate and Retail Store Image: The Moderating Role of Corporate Brand Dominance and Evaluation Approach
The Role of Brands in People’s Relationships
The Role of Education in Nurturing Positive Consumer Financial Behavior: A Review of the Literature, Proposed Model, and Research Agenda
The Role of Regulatory Fit for Savings Behavior
The Role of Trust, Diagnostic Information, and Attitudinal Ambivalence in Service Attribution
The Signature Effect: How Signing One’s Name Influences Consumption-Related Behavior
The Two Different Effects of Chinese Traditional Culture on Luxury Consumption: Face and Harmony
The Values Of Senior Consumers: A Multinational Analysis
Tit for tat – Is customer retaliation in a service recovery context predictable?
To Be Left or Right? A Nonconscious Base for Bounded Rationality
To Revive the Economy, Shrink the Dollar Bill!
Transformative Consumer Research in the Asia Pacific Region
Transformative Consumer Research: Is TCR Flourishing or Perishing in the Asia Pacific Region?
Truth, Lies and Marketing: The Role of Economic and Psychological Factors in Producing Misleading Product Claims
Utilization of Formal and Informal Financial Services among Immigrants in the United States
What Causes Impulse Buying Urge When Consumers Watch Television Home Shopping?
When Does Being Good Imply Doing Good?: Exploring Context Effects of Corporate Social Responsibility
When One’s Gain is Another’s Loss: Examine Consumers’ Value and Fairness Perceptions
When Use E-Mail to Communicate with Customer? A Relational Perspective
When Word of Mouth Leads to Consumer Herding: An Experimental Study
You Get What You Pay for But I Don’t: Effect of Construal Level on The Price-Quality Relationship
© 2023 Association for Consumer Research
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