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Proceedings Volume E-10
“Tell Me Again How I Need ‘Healthy’ Whole Grains?!”: Collective Assessment of Online Credibility and Negotiation of Truth in Difficult Decision-Making Processes “The Politics of Invisibility: Constructing Authenticity in the Industrial Museum” FOR WHOM IS ATTAINMENT LESS ALLURING? THE IMPACT OF CULTURAL VALUES ON CONSUMERS’ MOTIVATION FOR GOAL PURSUIT Is “Angry” more Fun than “Happy” for Mobile Game Name? A Pleasure-Arousal Perspective ‘All in good time’: narratives of luxury experience in transition to motherhood “Consuming the Crown: Key Facets of the British Royal Family Experience” “Heritage Lost or Found? Sociality and Fullness in the Irish Theme Pub” “I feel like they’re going to think I’m boring”: stereotype threats and the experiences of non-drinking students “Make Someone Happy”: Romantic Gift Giving of Teenagers in Japan “Move it along”: Toward an Understanding of Value Creation in Object Circulation “The ‘Ministry of Food’ Then and Now: Changing Discourses of Thrift in Britain (1939 – 2012)" “The complexities of ‘us and them’: negotiating collective (dis)taste” A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings Advertising Beauty can influence Children’s Advertising Model Perception, Self-Perception and Advertising Effectiveness All Nostalgic Ads Are Not Created Equal: The Influences of Nostalgic Type, Product Type, and Self-Construal An attribution explanation of the effect of valence consistency on review helpfulness Antecedents of Brand Trust in the Baby Care Toiletries Product Brands: An Empirical Study in the Indian Context Arab Hospitality At risk of feeling too safe: Risk compensation in consumers Bad Celebrities are Good? The Effects of Celebrity Image on Consumer Self-Esteem and Purchase Intensions Beyond the Dyad Migrants-Dominant Society: Migrants’ Distinction and Affiliation with Other Migrants Brand Extensions and Consumer fit: Prototype or Exemplar Brand name effect on consumers’ Willingness-To-Pay for New versus Recycled or Remanufactured Products Branding 2.0: The interplay of fair-trade and private labeling, and the role of Gender BRANDS AND STRATEGIES OF SELF-PRESENTATION ON FACEBOOK Buy Now! How Brand Relationships Influence Consumer Responses to Restrictive Advertising Can You Feel What You Expect? How A-Modal Information Affects Haptic Perception Can’t See the Forest for the Trees? Media Multitasking Leads to Local Perceptual Processing and Concrete Construals in Subsequent Tasks Capturing or changing the way we (never) were? How taking pictures affects experiences and memories of experiences Caring about the Community: Exploring Place Transformation through Adopt a Station Charitable Giving to Controllable Misfortunes: The Role of Deliberation and Victim Identifiability Chew on This: Food Haptics Influence Mastication and Calorie Estimates Choosing in the Dark: Effects of Ambient Light on Consumer Choices Clicktivism or slacktivism? Impression management and moral licensing. Commitment and Behavior Change: Evidence from the Field Commitment to virtuous behaviors - How self-control shapes commitment to near versus distant behaviors Competent Cooking? Applying practice theory in the kitchen Conceptualising Mortality: Exploring Existential Anxiety of Death among Potential Organ Donors Consider this: The effects of recommended choice feature consideration on brain activity and behavior during consumption and interpersonal decisions Conspicuous Sensory Consumption as a Means for Self-Worth Restoration Constructing and Experiencing the ‘Other’: Space and Identity Politics in New Retail Contexts Consumer Attributional and Emotional Responses to Transgressions: Who’s to Blame? Consumer experiences eating a raw food diet Consumers as Digital Visual Curators: A Study of Pinterest in B2B Settings Consumers’ reactions to assortment reductions and shelf categorizations Consuming food as play: Insights from two interpretive studies Consuming green, living green? Boundary conditions of the licensing effect. CONSUMING MUSIC: A PHENOMENOLOGICAL INVESTIGATION Consumption in and of Space and Place Country-of-origin can modify actual product performance Creative Consumers Cook up Value in Conversations Cultural Effects of Social Exclusion on Conspicuous Consumption and Charitable Helping: Testing the Differential Needs Hypothesis in Korea vs. U.S. Customization and brand in customer identity communication Digital Self and Parasocial Interaction on YouTube Do Weight Watchers Want More Options? How Activating Self-Regulatory Concerns Triggers the Need for Variety Do You Know What I Know? : Negotiating The “Secret” Brand Backstory Does acculturation affect brand preference? A study of British Indians Does Cash or Credit Increase Unhealthy Food Purchasing? A Reconciliation of Conflicting Evidence Does One Step Forward Seem Larger Than One Step Back? Initial Evidence of a Positive Progress Bias in Goal Monitoring Does Oxytocin Increase Impulse Buying? Draw Me Closer:The Role of Psychological Distance on Mobile Device Attachment Driving Symbolic Consumption through Imagined Vertical Movements Dubious Means: Why fast Thinking Increases Variety-Seeking During Goal Pursuit Eco-Food Consumption: The Roles of Ethics, Healthstyles, and Environment Effect of Attitude Function on Attitude: The Mediating Role of Affective and Cognitive Evaluations. Elucidating a Theory of Practice for Consumer Research Emotional Suppression as a Moderator for the Impact of a Transgression on Consumers’ Satisfaction Evoking informant self-reflexivity: a case of courtship within the British Sikh community Experiencing Works of Art Enhances Creativity: The Role of Inspiration as a Mediator Fakes and Fashion: Understanding Counterfeit Crisis in the Middle East Fare-well strategies: caring consumption as part of the 'good death' Fashion Consumption by Plus-Sized Consumers: A Socio-Material Perspective Fashion Market Encounters: Towards a Theory of Institutionalized Seduction Favorites Fall Faster: Consequences of Initial Preferences Fear Of Missing Out: Is Voyeurism the Real Motive behind Teen Consumption of Social Media? Female Perceptions of TV Models Attractiveness and its Effect on Advertising Likability: An Exploratory Study First steps towards conceptualization and measurement of consumers’ perceptions of the nostalgia aroused by brands Fluency of Brand Names: Effects of Ease-of-Pronunciation on Non-Word Memory and Product Judgments Following the Byzantine Narrative: Consumer Participation in Storyscapes Gender Differences in the Influence of Weight on Product Evaluation Generation Y on the Move: How Consumer-Brand Relationships act as Coping Mechanisms Giving with the hand that bites: A fresh perspective on communal consumer loyalty programs Giving Yourself a Gift this Christmas Goal Setting, Goal Pursuit, and the Dynamics of Grocery Shopping Goods and the Last Drop: Memory for End Satiation Delays Repeat Consumption Frequency Half-households: insights to consumption behaviour for communal products in mixed dwellings Healthier by Precommitment Heavy metal figurations: Civilising processes and the ‘controlled de-controlling’ of emotions HENS IN THE COCK HOUSE: TOWARDS AN UNDERSTANDING OF FEMALE IDENTITY RENEGOTIATION WITHIN A MALE DOMINATED MARKETPLACE CULTURE High Tide for the Wealthy: Brand Support and Wealth How incidental affect alters subsequent judgments: Insights from behavioral and fMRI studies HOW NATIONAL CULTURE AFFECTS CLOTHING SHARING PRACTICES: FRENCH VERSUS JAPANESE ADOLESCENT DAUGHTERS AND MOTHERS How Participation in Different Stages of Self-Production Influence Consumers`Evaluation of, and Relationship with, Self-Made Products HOW PRICE PROMOTIONS INFLUENCE POST-PURCHASE CONSUMPTION EXPERIENCE: THE IMMEDIATE AND DELAYED EFFECTS Humanized products in TV ads: How anthropomorphism can elicit emotions, enhance attitudes, and affect purchase likelihood I Win!: An Exploration of the Male Information Shopper Identification with the avatar in a commercial 3D virtual world: a dynamic perspective Impacts of Expected and Experienced Processing Fluency on Consumer Judgment In a New Grade, In a New Pair of Shoes: Child-Parent Negotiation in the Back-to-School Shoe Shopping Ritual In the Long Run, Other-Focused Happiness-Boosting Activities are more Effective than Self-Focused Activities Inhibition of spending and financial risk-taking: the paradoxical effects of financial deprivation Integrating perceptual and consumer decision-making: Eye-tracking experiments Invented vs. Inherited Brand Names: What’s the Difference? Investigating the Relationship between Benign and Malicious Envy Ironic Effects of Warnings Is food and money the same? Behavioral and neural similarities when choosing different product types Is Variety the Spice of Love? It’s Not Always Either/Or: The Simultaneous Effects of Assimilation and Contrast Lacking Control, Touch, and Willingness to Pay - Implications for Online and Offline Retailers Leaning to be competent in « liquid modernity »: the case of working poor Living (apart but) together with the extended family in economically challenging times; the case of Greek consumers’ experiences Lone no more: The Sociable Ethical Consumer Marketing Generations: Intergenerational aspects of consumer culture Measuring strategies to resist persuasion Measuring the Full Breadth of Consumer's Attitudes Towards Consumption Media Influences on Adolescents’ Beliefs about the Health Risks of Fast Food Consumption: The Interplay of Television Viewing and Direct Experience Mental Thermoregulation: Affective and Cognitive Pathways for Non-Physical Temperature Regulation Mix it Baby: The Effect of Customization on Perceived Healthiness Moral emotions and self-regulation: an investigation in the case of ethical consumption MOTIVATION RESEARCH: IN THE DNA OF BRANDING National Mythmaking, Foreign and Domestic: A Historical Analysis of the Birth of Italian Fashion Not All Power is Created Equal: Role of Social and Personal Power in Decision Making One Chocolate Cake and a Short-term Mate: The Influence of Unhealthy Foods on Short-term Mating Online consumer learning: An exploratory study of brands’ objectives and consumers’ perceptions Opening Pandora's Box: Customer-level Consequences of Counterfeiting Peer Group Influences in Development of Self-Brand Connections People Pay More When They Pay-It-Forward Perceived Benefit of Social Media and Commitment on Service Persuading Others to Volunteer: Is Attitude Change Enough? Piled Higher and Deeper: Insights into "The PhD Comics" as a Co-Creative Consumption Experience Pleasure Favors the Unprepared Possession Rituals of the Digital Consumer: A Study of Pinterest Preference Construction from Non-Consumption Price Promotion For Emotional Impact Process of Solution Design: the Curator’s Intent and the Viewer's Interpretation Processing Fluency and Pleasure in Retail Environments: Are Visually Complex Interiors Less Likely to Attract Customers? Product design as a cue for the performance quality of products: An exploration into the value of visual and haptic characteristics Product Similarity, Stress, and Coping in a Retail Setting Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal Reciprocities of Charitable Giving: Perspectives from Donors, Nonprofits and Beneficiaries Red in the Eye, Blue in the Mouth: The Influence of Visual cues on Temperature Perceptions Reluctance to Hedge Desired Outcomes Revaluation of Nonconscious Brand-Attribute Associations And Its Effect On Brand Attitudes Risk Perception and the Commitment to Reduce Global Climate Change in Spain Role of Information Asymmetry and Situational Salience in Reducing Intergroup Bias: The Case of Ultimatum Games Same Same, But Different: How the Imperfect Reproduction of Institutional Practices by Inter-Connected Consumers Changes the Online Fashion Market. Self-Congruity with Viral Messages: Investigating its Impact on Message Perception and Forwarding Intentions Self-Regulation and the Support for Public Regulation of Diets - A cross-European survey on the acceptance of policies for healthier eating Sell to Subvert: How Market-Critical Consumer-Producer Communities Cope With Market Success Set-Fit Effects in Choice Sex Appeal, Surf Culture and Seduction: Exploring the Hollister Experience Share and Scare: Solving the communication dilemma of early adopters with a high need for uniqueness Sharing and social Bonds, a disruptive view of luxury Sharing Secrets with Strangers on Social Media: By Sharing Secrests, Can You Make Your Word-of-Mouth More Persuasive? Shopping in the MRI tube? A comparative ethnography of consumer behaviour in and outside of the scanner Social Media as Innovation: Students’ Perceptions on the Use of Social Media Tools in Pedagogy Socially Conscious Consumer Behavior: The role of Ethical Self-Identity in the use of Mental Accounting Source Gender of health information: Does it really matter? Speak to the Leg: A post-Paralympic analysis of consumer-object relations Spinsters and Bachelors: Negotiating the ‘Single’ Identity in a Couple-Orientated Marketplace Strategies for Managing the Relational Self: The Case of Women’s Consumption of Cosmetics Subjective Expected Utility and Subjective Well-Being: Effect on Luxury Consumption in Transitional Economies Temporal Effects in Depleting vs. Replenishing Self-control The ‘Young Global Elite’ of Tomorrow: Attachment to Foodstuffs, Food Brands and Food Consumption Practices in a Liquid, Mobile World The battle of extrinsic cues: Just what does it take to convey quality? A cross-country ‘wine store’ experiment The Brand Tourism Effect: How Noncore Users Enhance the Image of Exclusive Brands The Collective Coping Strategies of Vulnerable Consumers THE CONTEXT (IN)DEPENDENCE OF BRAND EXTENSION FEEDBACK EFFECTS The Curious Case of Curiosity : Unpleasant Advertising and Curiosity The Dismal Side of Power: How Power Thwarts Enjoyment in Familiar Domains The effect of color harmony in charity advertisements on pro-social behavior THE EFFECTS OF PERCEIVED GOAL PROGRESS AND ASSORTMENT SIZE ON CHOICE The Effects of Seeing Attractive Women Pictures on Females’ Pro-Social Behavior The effects of shopping goal concreteness on shoppers’ behavior and inspiration in online retailing The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption The evolution of consumer competence from consumerism to sustainability The impact of feedback from other consumers when contributing to brand pages THE IMPACT OF GOALS ON INFERENCES AND EVALUATIONS OF HYBRID PRODUCTS The Impact of Thoughts In Consumer Evaluation As a Function of Ease The Impact of Usage Frequency of Lifestyle Branding The Influence of Activating Social Motivations as a Mechanism to Avoid Ego-Defensive Responses Associated with Terror Management to Risk Communication The Influence of Framing on Willingness to Pay as an Explanation of the Uncertainty Effect The Influence of Looking Down Versus Up as a Learned Distance Cue on Level of Construal The Influence of Place on Consumption: Exploring Adolescent Unhealthy Consumption in Low versus High-Income and Urban versus non-Urban Neighborhoods of the United States The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions The Lucky Financial Advisor: How Luck Perceptions Influence Consumers' Investment Decisions The Power of Giving: Why People Give Over Time The Preference for Larger Assortments in Feeling-based Decisions The Red Sneakers Effect: Inferring Status from Signals of Nonconformity The Relationship between Overconfidence and Underconfidence, and Consumer Value The Rise of Inconspicuous Consumption THE ROLE OF ETHICAL EVALUATION IN THE PURCHASING OF HIGH-INVOLVEMENT ECO-INNOVATIONS The Role of Learning in Consumer Value Co-Creation Activities The Self-Definitional Approach to Corporate Social Responsibility: The Moderating Roles of CSR Support and Ethical Ideology The Symbolique Dimensions of “Terroir” Products Among French Consumers The things you own come with free blinkers: The construal level of possessions The Weibo of Desire: Transforming Consumptionscapes in the Social Media Era This Brand Saved My Life! A Phenomenological Approach to Brand Fanatics’ Lives Time of Day Effects on the Regulation of Food Consumption After Exposure to Advertisements for Healthy and Unhealthy Foods Tipping Point in Consumer Choice: The Case of Collections Transformation and Embodied Ritual in a Themed Servicescape Setting Tribalism in Turbulent Times: Liminality as motivator for tribal membership. Unavailable Cake on the Menu: How Phantom Compromise Alternatives Alter Indulgence Tendencies Using the Shopping with Consumers Technique Using vignettes to elicit family consumption stories Vendor-Consumer Exchange Relationships in Rural Amazonia: Informal Credit and the Art of Collecting Payment Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy Warmer or Cooler: Exploring the Influence of Ambient Temperature on Cognitive Task Performance What Does Green Mean? : Managing Divergent Meanings of Corporate Social Responsibility for Different Market Segments What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur What Makes Brands Cool: An Exploration of Producer Perspectives When and Why Does Guilt Lead to Seeking Negative Experience? When does satisfaction lead to loyalty? A new perspective on the moderating effect of switching costs When Doing Good Is Bad for You: The Effects of Socially Responsible Gifts on Recipients’ Appreciation When East Meets West: Cross-Cultural Consumer Research When Expectations Backfire: How Argument Order Expectancies Influence Advertisement Efficacy When Goal Conflict Increases Motivation When Later Never Comes: Postponing Consumption Boosts Self-Control When the Online Social Presence is Undesirable? The Effects of Online Anthropomorphism, Need for Interaction and Social Exclusion on Consumers’ Privacy Concern Which Card to Pull? The Psychology of Credit Card Expense Management WHO DONE IT? A STUDY OF RESPONSIBLE CONSUMERS´ EVALUATIONS OF A MALTFUNCTIONING SYSTEM Working and Consuming Together: Talking about New Workplaces and Collaborative Consumption Worse than bad: Inferences about brand quality based on information in memory
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