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Proceedings Volume NA-42
(The Lack of) Processing Fluency and Attitude Enhancement
Expanding Channel Options Influence on Consumer Control in the Retail Store
The Effect of Numeric Roundness on Probability Perceptions and Choice
“And” Bridges, “With” Bonds: A Lexical Inferencing-based Framework for Influencing Perceptions of Product Combinations
“Be Careless with That!” Availability of Product Upgrades Increases Cavalier Behavior toward Possessions
“Don’t Buy” or “Do Not Buy”?: Negation Styles and Product Evaluations
“Get Lucky, Get Punished”: The Effect of Serendipity on the Perception of Innovations.
“Go Green” for Now or Future? The Effect of Message Framing, Construal Level, and Environmental Concern
“I Regularly Weigh Up Just Getting Rid of Facebook”: Exploring Restriction as a Form of Anti-consumption
“I Want to Buy It” Does Not Mean “I Want to Use It”: Revisiting The Effect of Status on Early Adoption Intention of New Products And Brands
“Look!! I’m not the same person !” The Role of Clothing in Consumers Escapism
“Looking Good”: The Visual Power of Packaging on Gustatory Perceptions
“Luxury Meets My Implicit Needs”: Four Prototypes of Luxury Brand Appeals and Their Differential Effects
“Sound and Safe”: The Effect of Ambient Sound on Perceived Safety of Public Spaces
“Talk is Cheap”: The Discrepancy between Self and Next-Of-Kin Organ Donation Decisions
“Wanna Supersize That?” Consumers’ Choice of Superior Options
50 Shades of Grey: Ancestral Consumption and Conceptual Compromise
A “Present” for the Future: The Unexpected Value of Rediscovery
A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands
A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (TDS) on Recall
A CONTEXT-DEPENDENT VIEW OF ANCHORING: THE EFFECT OF CONSUMER ADAPTATION OF INCIDENTAL ENVIRONMENTAL ANCHORS ON WILLINGNESS TO PAY
A Dollar Saved is not a Dollar Earned: Financial Deprivation Shifts Focus to Earning Over Saving
A Left-Side Bias? The Influence of Nutrition Label Placement on Product Evaluation
A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains
A Model of Source Similarity Impact on Purchase Intention for Online Reviews
A Penny Saved is a Partner Earned: The Romantic Appeal of Savers
A Prize in Every Box! From Cracker Jack to Fun da Middles
A Process Based Approach to Individual Level Durable Goods Replacement Intentions
A Recipe for Friendship: Similarity in Food Consumption Promotes Affiliation and Trust
A Sign of Things to Come: Increasing Desired Behavior through Dynamic Iconography
A Two-Way Street: Examining the Impact of Brand Transgressions on Consumers’ Perceptions of Celebrity Endorsers
A Weighty Problem: An exploration of the role identity and status play in weight loss effort, success and failure
Acculturation Experiences of Turkish Immigrants in Netherlands
Achievement Mindsets and Comparative Advertising
Action or Inaction? The Effects of Regulatory Mode on The Likelihood of Action to Get The Second Best When Missing The Best
Affecting Choice and Desire: Hedonic and Utilitarian Feature Presentation Sequences
Affective Experience over Time: The Role of Event Representation and Counting Direction
Against the Grain: A Study of Social Identity Reconstruction in Online 'Gluten-Free Living' Communities
Aging And Product Choice: The Effects of Feel-Age And Social Context
All Actants on Deck! New Insights for Sustainable Consumption Through a Systemic Investigation of Boating Consumption Practices in the Baltic Sea
All Social Media Is Not Created Equal
All the Fun of the Fan: Consuming Burlesque in an Era of Retromania
All You Need is Love: Focusing on Brand Attachment Self-Affirms against Social Loss
Alternative Conceptualizations of the Extended Self
An Eye Tracking Study of Actual and Lay Theories of Gender Differences in Form and Function Trade-off
Anchoring Effects in Product Valuation: Inferences and Self-generated Anchors
Applying Behavioral Science in the Field: Nudging Consumers to Pay their Credit Card Dues
Are All Teasers Created Equal? The Effectiveness of Sampling Experiences on Desire for the Target Product.
Are Artworks More like People than Artifacts? Individual Concepts and their Extensions
Are Emotions More Persuasive Than Facts? A Qualitative Study in the Context of Pro-Environmental Communication
Are Firms Perceived As Safer After An Information Breach?
Art Infusion: Popularity Does Matter
Ashes to Ashes or Ashes to Coral?: Alternatives to Traditional Burial Rituals and their Implications for Consumption, Ritual Transformation, and Sustainability
Asymmetric Expectations of Firms Stereotyped as Warm Versus Competent
Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers
Attendees’ Intention to Revisit Tourism Trade Shows: The effect of environmental stimuli, visitors’ emotions, and product knowledge
Attention Increases Emotional Intensity
Attention Modes and Consumer Decision Making: Merely Attending to the Physical Environment Makes Price More Important
Attraction and Repulsion to Violent Media: The Role of Justice and Empathy in the Appeal of Violent Media Depictions
Auditory Feedback and the Online Shopping Experience
Baby Hacking: The Trend of Surveillant Seduction in Child Consumer Socialisation
Balance Reframing: Paying by the Purchase Promotes Higher Repayments
BECOMING ICONIC: DAVID BOWIE FROM MAN TO ICON
Becoming More Sensitive to the Source of Social Exclusion: When Self-Affirmation and Type of Social Exclusion Influences Excluded Consumers’ Preferences
Behavioral versus Goal Modeling: When Exposure to Helping Models Decreases Helping
Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy
Beyond Funny Ads: Empirical and Theoretical Insights into Humorous Consumption and Marketing
Beyond giving product advice: Exploring credibility mechanisms of technology discourse in electronic Word of Mouth communication.
Beyond Shopping Orientations: Toward an Intra-individual, Multidimensional Perspective on Shopping Personality Profiles.
Beyond the Asterisk: The Effect of Referent Disclosure on Consumer Response to Incomplete Comparative Advertising
B-girls and B-boys: Cultural Production and the Hip-Hop Dance Subculture
Bidirectional Context Effects between Taste Perception and Simulation
Bigger Than Life: How Power Biases Product Size Perception
Boundaries of the Heart: The Interplay of Personal Control and Emotion on Donation Decisions
Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood
Brand Memory And Aging: Accounting For Specific Age Reveals Superior Memory For Older Compared to Young Consumers
Brand Mythology and Communication of a Hero Identity: A Case Study of Player’s Cigarette Marketing
Brand Sacredness and Its Cultural Underpinnings
Brand Traumas: Why Writing about Negative Brand Experiences Boosts Evaluations More than Writing about Positive Experiences?
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning
Buy Less, Buy Better: Consumer Response to Green Demarketing Strategies
Buy Now! How Brand Relationships Influence Consumer Responses to Imperative Advertising
Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In
Can Being Healthy Be Sexy? - An Exploration of 'Health Edutainment' and Its Impact On Attitudes and Behaviors
Can Broken Hearts Lead to an Endangered Planet? Social Exclusion Reduces Willingness to “Go Green”
Can Materialists Reduce Consumption? The Impact of Self-control and Time Orientation
Can Persuasion Knowledge Change Preferred Persuasion Based on Self-Construal?
Can Sustainability be Luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes towards Sustainable Luxury Consumption
Can We Turn Off Defensiveness?: Agent vs. Consumer Responses to Persuasion Attempts
Capturing Online Fashion Shopping Experiences: A Screencast Videography
Carrots By Default: Are Healthy Defaults a Blessing or a Curse?
Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness
Celebrities Go Sustainable! The Effects of Source Credibility and Ethicality Fit on Brand Perception, Attitude, and Purchase Intention
Challenging The Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition
Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit
Choosing Gifts for Picky People: Where is the Fun in That?
Choosing How to Choose: Can People Choose the Best Choice Architecture?
Choosing Variety for Shared Consumption
Clarifying Convergent Validity Issues in Prevention Focus Scales: The Relation of Constraint to Prevention Focus
Co-Creating Value through Balancing a Collaboration-Competition Duality
Coffee, Tea, and Caffeinated Cognition
Collective Feelings: The Predictable and Systematic Nature of Human Emotion Expression Over Time
Colorful or Black-and-White? The Role of Temporal Distance on How You See the Future
Coming to America: A Family Narrative of Things
Communicating Responsible Behaviour in Tourism through Online Videos: A Cross-Cultural Perspective
Community Resiliency in the Aftermath of the New Zealand Earthquakes
Compensatory Consumption as Self- and Social-Signaling
Conceptualizing New Product Buzz
Conceptualizing the Space of Markets: How Spatiality Influences Market Dynamics
Conforming Conservatives: How Norms of Salient Social Identities Overcome ‘Heartless Conservative’ Tendencies
Conformity, Uniqueness and Social Class Mobility: Consumer Self Identity in the Yard
Congruency Between Self as Communicated by Product Ensembles and Self as Perceived by Peers – Do the Two Match?
Congruent Attributes in Complementary Consumption: The Role of the Experience’s Social Context
Conspicuous consumption and perceived risk
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
Constructing Identity through the ‘Selfie’: the Case of Instagram
Consumer Attention and Behavior: Insights from Eye-Tracking and Directions for Future Research
Consumer Behavior in Crowding Situation
Consumer Compliance in Face-to-Face Interactions: The Role of Sensitivity and Expressiveness
Consumer Evaluations of Corporate Relief Efforts to Disaster Victims: When Controllability Matters
Consumer Evaluations of Hybrid Products: The Role of Active Goals
Consumer misinformation: the anti-consumption of green products
Consumer Need Recognition: The Influence of Length of Ownership and the Identification of Ideals
Consumer Neuroscience: Testing Effectual Advertising Using Dense-Array Electroencephalography
Consumer Online Information Sharing: Consumer Psychographics and Relational Benefits
Consumer Participation in Cause-Related Marketing
Consumer Patternicity: Investigating the Influence of Abstract Mindsets on Personal Need for Structure
Consumer Perceptions of Green Brands and Actual Corporate Environmental Performance
Consumer Perceptions of UnderArmour Brand: A Semiotic Square Approach
Consumer Political Identity and Moral Judgments of Corporate Social Responsibility
Consumer Propensity to Deviate: Scale Development and Validation
Consumers’ Perceptions of Celebrity Values
Consumers’ Self-Persuasion and Brand Transgression
Consuming and Consumption in Third Space Communities: Constructing Sanctuary
Consuming Journeys: Exploring Place in Motion
Consumption Patterns and Weight-Loss
Consumption Related Language Brokering: It's not all Fun and Games
Consumption Rituals and the Complexities of Institutional Resistance
Consumption under Restriction: Vulnerability and Resilience in a Maximum Security Prison
Contagion Effects Between Product And Service – When Does The Magic Appear, And When Does it Stop?
Context Effects Under Prominence
Contingent Match Incentives Increase One-Time and Recurring Donations
Control and Happiness: Knowing About the Future Hurts the Present
Control Over What? Assessing General and Domain-Specific Self-Control
Coordination of Attention: Eye Fixations, Pupil Diameter, and Head Distance, Respond to Goals and Predict Memory
Coping With Genetic Risks: Effects of Individual Differences in Decision Making for Genetic Testing
Creating the Unthinkable: Hard to Imagine, Easy to Act
Crime…and Punishment: The Effects of Context on Signal Strength and the Consequences for Condemnation
Cross-Media Advertising Affects Explicit but Not Implicit Consumer Memory
Cultural Brand Engagement: The Roles of Brands in the Construction of Cultural Experiences
Cultural Influence on Conspicuous Consumption and Pro-Social Behavior in Response to Social Exclusion and the Role of Communication Norms
Customers’ Responses to Service Failures: The Interactive Effects of Self-Congruence and Coping Strategy
Dark Is Durable, Light Is Convenient: Color Value Influences Perceived Product Attributes
Dark Side of Brand Salience in Memory: Spillover to the #1 Brand
Debt Repayment Strategy and Consumer Motivation to Get Out of Debt
Deceived or Not Deceived: How Food Consumers Perceive Deception
Deciding Now and Later: The Benefit of Delay in Staged Decision-Making
Democratic Brands: A Framework and Empirical Test
Detecting and Comparing the Hidden Information and the Hidden Action Problems: Decision Difficulty in Asymmetric Information Markets
Determinants of Mobile Consumer Engagement: Moderating Role of Mobile Literacy
Developing Versus Maximizing Expertise: The Impact of Implicit Theories on Consumers' Knowledge Preferences
Dichotomizing data changes perceptions of covariation
Did You Bring Enough for Everybody? How Differences in Anticipated and Actual Reciprocity Lead to Over-contribution in Sharing Contexts
Differential Reliance on Superstitions Across Two Distinct Implicit Self Theories
Digital Literacy, Flow Experiences, and Elderly Gamers' Mobile Application Usage Behavior
Disclosing the Underlying Mechanisms of the Gender Gaps in Entrepreneurial Outcomes: the Role of Implicit Bias and Double Binds
Discrepancy Between Social Status and Implicit Self-Esteem Prompts Preference for Counterfeit Luxury
Discrepant Beliefs About Quality Versus Taste
Discrimination against the Rich
Disgust and Defense: How Emotions towards Morally Dirty Money Influence Spending Behavior
Dissimilar Extensions Effect on Prestige Brand Image
Do Defaults Work When They’re Disclosed? Effectiveness And Perceived Ethicality of Disclosed Defaults
Do Different Motives Underlying Gift-giving Behavior Influence Self-indulgence Differently?
DO OLDER CONSUMERS CHANGE THE MARKETPLACE?: INVESTIGATING THE PERSON-ENVIRONMENT RELATIONSHIP IN FOOD SHOPPING
Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?
Do Round Numbers Influence Consumer Debt Repayment?
Do You See the Imitation? Examining the Impact of Psychological Distance on Shopping Ease
Does Believability Matter? An Exploration of Women's Reponses to a Weight Loss Concept
DOES CORPORATE NATIONALITY MATTER FOR CONSUMER’S SENSE-MAKING OF CSR? THE ROLES OF CONSUMER ATTRIBUTION, CULTURAL ORIENTATION, AND CSR DURATION
Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences
Does Decision Making Have a Genetic Basis? A Twins Study Analysis
Does Exposure to Counterfeits Influence Quality Perceptions and Satisfaction of Carried Luxury Brands? A Cross-Cultural Comparison
Does Helping Help You Feel Good? The Answer Depends on Cultural Orientation
Does Mortality Salience Always Lead to Materialism? The Interplay between Terror Management Theory and Just World Hypothesis
Does Variety Increase Happiness?
Does WOM Timing Matter? The Impact of Timing of Message on the Effectiveness of Word-of-Mouth
Dog Parks and Coffee Shops: Diversity Seeking in Changing Neighborhoods
Don’t I Know You? Self-disclosure Increases as Nearness in Proximity Becomes Salient
Double-Edged Nature of Free Perks: Consumer Entitlement and Its Consequences in the Marketplace
Duped, Scammed and Suckered: The Development of the Sugrophobia Scale
Economic Versus Social Influence Tactics in a Retail Setting
Effect of Language Style in Virtual Community on Consumer Purchase Intentions
Effect of Paradoxical Advertising on Negativity Bias
Effect of Thinking Style on Donation: Moderating Role of Cause Type
Effects of Design Symmetry on Perceptions of Brand Personality
Effects of Harmony in Color on Perceived Variety and Consumption Estimates
Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.
Effects of Resource Scarcity on Perceptions of Control and Impulsivity
Effects of Social Distance on Consumers’ Responses to Company Transgression
Efficiency Bias in Expected Value Assessment
Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance
Embracing A “Fresh Start”: How Consumers Engage To Change Their Lives
Emodiversity and the Emotional Ecosystem
Emotional Pasts and Rational Futures: Perceiving Change Over Time and Implications for Here-and-Now Thinking
Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment
Emotions Shape Construal Levels: The Case of Guilt and Shame
Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat’s Campaign
Engaging Garbage: An ANT/CCT Study of Municipal Food Scrap Composting
Ethical Mindsets and Moral Transgression Classification: When Cleansing Licenses Consumer Indulgence
Ethical Plates are Smaller Plates
Evaluations of Iconic versus Genuine Experiences Depend on Attitude Functions
Examining Chinese Consumers’ Intention to Purchase Luxury Group Package Tours
Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence
Experiential Gifts Foster Stronger Relationships than Material Gifts
Exploring Consumptive Behavior Under Perceived Threat: The Case of Doomsday Preppers
Exploring Possible Causes For a Gender Difference in The Effect of Heaviness on Consumer Evaluation
Exploring Psychographic Differences between Preference-Based Segments in a Food Choice Situation
Exploring the Effects of Original Brand Advertising on Demand for Copycat Products
Exploring the Links between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts
Extending Product Lines to Increase Sales of Original Products
Eyes in the Sky: New Narratives in Consumers’ Technology Consumption
Facial Feedback Hypothesis Revised: Frequent Smiling Can Reduce Wellbeing
Familial Practice of Recycling
Fashionalising Sustainable Consumption in Lifestyle Media
Favorites Fall Faster: Greater Liking leads to Greater Satiation
Feeding the children at school: unpacking fun food in packed lunches
Feeling Affiliated vs. Feeling Relegated: The Impact of Gender and Interpersonal Touch on Emotions and Product Evaluations
Feeling Older and Giving Back: The Impact of Felt-Age on Pro-social Behaviors
Feeling Physically Short Increases Compensatory Consumption
Firm Power, Power Distance Belief, and Consumer Price Fairness Perceptions
Five–Finger-Discount for the Rejected: The Interactive Effect of Social Exclusion and Product Type on Shoplifting Behavior
Focusing on the Left Digit: An Encoding or an Estimation Bias?
Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene
Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data
Following the Best Team or Being the Best Fan? Implications of Maximizing Tendency for Fan Identification and Sport Marketing Strategy
Following-Through Opportunities: The Effects of Incidental versus Inherent Choices
Forgiving Celebrities with Ethical Transgressions: The Role of Parasocial Relationships, Ethical Motivation and Regulatory Focus Mindset
Fostering Advocacy: How the Underlying Constructs of Attitude Certainty Affect Persuasion Intentions
Fostering Advocacy: The Unexpected Role of Source Expertise in Intentions to Persuade Others
Fragile Products and Their Conscientious Owners
Free Does Not Equal Free: The Differential Effects of "Freebie" Methods
Friends or Non-Friends? How do WOM Senders' Relations Backfire Message Persuasiveness
From Constrained Movement to Controlled Mind: The Effect of Space on Impulsive Behavior
From Stress to Fun - How Life Transitions Predict the Likelihood of Choosing Novel Food Brands and Changing Preferences
Fuelling Anger: How Craving Can Cause You to Lash Out
Fun Made Me Do It! Transforming Consumer Well-Being Through Serious Play
Gaze Direction in Print Ads Modulates Product And Brand Memorization
Get Excited to Pay More! The Role of Arousal in Reference Price Selection
Give ‘Em a Boost: Descriptive Norms Encourage Booster Seat Use with Low Involvement Parents
Give Me Your Self: Gifts are Liked More When They Match the Giver’s Characteristics
Giving by the Bucket, Taking by the Grain: The Gap between Health Communicators and Consumers
Giving Happiness: Do Experiential Gifts Lead To More Happiness?
Goal Commitment and Consistency in Avoiding Temptations
Going to Extremes: Dialectical Thinking in the Context of Contradictory Information
Golden or Graying? Cognitive Ability And Experience Predict Financial Outcomes Across the Lifespan
Good Deeds with Good Deals? The Influence of Price Promotion on Consumers’ Intention to Participate in Donations at Checkouts
Gratitude, Guilt, and Gift Giving
Greedy Loss Prevention in Economic Decision-Making
Groups Can Detect White Lies
Growing Up Poor Improves Specific Mental Abilities
Guess Where I'm From: Ambiguous Accents, Curiosity and Product Evaluations
Guilt versus Shame Appeals: The Role of Regulatory Focus and Efficacy in the Understanding the Effectiveness of Distracted Driving Messages
Happier with Less? Increasing the Hedonic Appeal of Smaller Portions with Enhanced Hedonic Sensory Imagery
Have Your Cake and Make Her Eat It Too: Sabotaging Others While Maintaining Moral Self-Integrity
Having Fun with Candy Crush: Second-Screen Media Multitasking Offers Gratifications and (Possible) Benefits For Advertising
Having More But Not Feeling Better: The Effects of Merely Owning Preventive Goods on Risk Perceptions
Health and Consumer Vulnerability: Identity Dissolution and Resiliency Behaviors
Health, Wealth, or Beauty? How Consequence Type Influences Temporal Proximity and Vulnerability to Negative Health Outcomes
Hedonic Durability
Hiding From the Press: Negative Product Reviews, Feeling Incompetent, and Product Usage
How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs
How Causal Locus Affects Consumers’ Emotions When Co-Production Results are Unsatisfactory?
How Choosing for Others Affects Consumption for the Self: The Negative Consequences of Preference Imposition
How Conventional Products Can Use Cause-Related Marketing Campaigns To Make Up for Not Being Organic
How cooking as a consumption practice resolves value conflicts
How Disgust Builds Social Bonds
How Does Power Distance Belief Affect Status Consumption?
How Does Taste Change? A Field-level Analysis of the Dynamics of Field-specific Cultural Capital
How Experience Similarity Shapes Product Evaluation
How Exposure to Romantic Stimuli Affects Consumer Preference for Sweet Food
How Immigrants Travel with their Home Brands: Brand Relationships and Acculturation
How Outside Options Influence Choice of Substitutes
How People Underestimate the Financial Risks of Home Buying
How Pinning Nordstorm Means Buying Macys: The Relationship of Social Media, Self-Concept, and Consumption Behavior
How Scarcity Frames Value
How Self-Construal and Social Presence Influence Information Processing
Humanity Assertion and Anticipated Reckoning: Insights from Gift Exchange in a Crisis Context
I am not Eligible to Control my Boyfriend’s Fashion? The Power of Fashionability
I ANTHROPOMORPHIZE THEREFORE I AM: A METAPHORICAL EXPLANATION TO THE REFLECTIONAL FUNCTIONS OF PRODUCT ANTHROPOMORPHISM
I Don’t Know You Anymore: Effects of Identity-Based Motivation on Responses to Rebranding
I Get by With a Little Help From my Friends: The Impact of Stress and Spending Self-Control on Social Connectedness Products
I Like the Way It Sounds: The Influence of Which Instruments and How Many Instruments are Audible on Music Preferences
I Like to Move it Move it: Introducing Regulatory Fit from Body Movement
I Need Your Accompany: Low Temperature Promotes Preference toward Anthropomorphized Products
I Take Therefore I Choose? The Impact of Active vs. Passive Acquisition on Food Consumption
I’M NOT TELLING: HOW SELF-BRAND CONNECTED CONSUMERS’ NEED FOR UNIQUENESS AFFECTS WORD OF MOUTH TO DIFFERENT REFERENCE GROUPS
Ideal Affect as a Choice Criterion: The Role of Ideal Affect in Experiential and Material Purchases
If it’s Useful and You Know it, Do You Eat? Preschoolers Refrain from Instrumental Food
If the Future Feels Fine: When Are People Likelier to Share the Past or the Future?
If You May Remember It, I Can Forget It: Social Identity Preservation by Motivated Forgetting
I'm Happy to Listen to You. But Tell Me about Your Experiences, Not Your Objects
I'm Struggling: Men's Stories of Mental Illness
Imagine there’s No Calories: Simulation Underlies the Effects of Hunger on Serving Size Estimates
Impact of Consumption Related Bragging of Others on Consumers' Self-Presentation and Self-Perception
Impact of Intrinsic Value of Customer Co-creation in Service Recovery
Impact of retail color combinations on luxury brand perception: The roles of category knowledge and centrality of visual product aesthetics
In Brutal Times
In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong
In the Mood for Doing Good? How Affective States and Benefit Types Influence Consumers’ Decision Making with Regards to Sustainable Products
Incentivized Persuaders are Less Effective: Evidence from Fundraising Experiments
Increasing Brand Equity Through Competition
Indecisive Consumers and Opportunity Cost Consideration
Inferences on Negative Labels and the Horns Effect
Influence of Spatial Reference Frame of Store Direction on Preference of Stores Varying in Social Density and Social Distance
Inspirational Personalization: Abstract and Concrete Levels of Personalization
Inspire Me to Donate: The Use of Mixed Emotions in Public Service Announcements
Instantaneously Hotter: The Dynamic Revision of Beauty Assessment Standards
Instrumentality and Emotional Attachment: A Study of Nomadic Consumers' Relationships with Their Possessions
Integrated Marketing Communications (IMC) as a critical component to building Customer Based Brand Equity
Interference of the End: Why Recency Bias in Memory Determines When a Food is Consumed Again
Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches
Is All Fair in War-themed Video Games? Promotional Premiums And Achievement-Based Hierarchies
Is Concealing Emotional Expression Cool?
Is Persuasive Power of Typography Real? The Influence of Attitude Toward the Typography on Advertising Evaluation
It Must Be Good Because I Am Drooling: Incidental Salivating Experience Affects Product Liking
It’s Alive! How Kinetic Property in Ads Shapes Novelty Perceptions
It’s Just Too Easy: How Planning Affects Perceived Effort, Goal Value, and Motivation
Jimmy Choo vs. Nike: Experienced Adaptation for Hedonic vs. Utilitarian Products
Judging Good Taste: True Preference or Pretense?
Judgments of Virtue in Consumer Behavior
Just For Fun? Constructing Self Through Selfies
Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory
Keepin’ it Cool: The Behavioral Effects of Wearing Sunglasses
Keeping Consumers in the Red: Hedonic Debt Prioritization within Multiple Debt Accounts
Keyboard Warriors in Cyberfights: Conflict in Online Communities of Consumption and its Effects on Community Resources
Knowing What You Need When You Need It Most: The Impact of Relative Progress Feedback during the Middle Stage of Goal Pursuit
Knowing Your Place: How Status Presentation Affects Participation Intentions in an Online Community
Labeling Exercise Fat-burning Increases Post-exercise Food Consumption in Self-imposed Exercisers
Lay Theories of Time
Learning about the Self through Advertising: The Effect of Behaviorally-Targeted Advertising on Consumer Self-Perceptions and Behavior
Leaving Something for the Imagination: The Effect of Visual Concealment on Product Preference
Less Choosing, More Doing! Desire For Choice is Eliminated by Procedural Control in the Consumption Process
Less is Core: Consumer Debt Repayment and the Budget Constraint Paradox
Less Than We Know: The Effect of Trait importance in Connectedness to the Future Self
Life-changing Events Foster Favorable Responses to New Products
Living in Harmony with Nature: A Post-Human Analysis of Consumers' Relationships with Nature
Lonely Rebel or Pioneer of the Future? Towards an Understanding of Moral Stakeholder Framing of Activist Brands
Looking Ahead or Looking Back: Current Evaluations and the Psychological Connectedness to a Temporal Self
Looking Forward to Looking Back: How Future Replicability Affects Perceived Temporal Distance to a Past Event
Looking Up or Looking Down Makes You Indulge More: The Fit between Store Shelf Cues and Consumer Dispositional Power
Louis Vuitton and Your Waistline: Using Luxury Goods Depletes Self-Regulatory Resources and Impairs Self-Control
Love it Longer: Sentimental Value Slows Hedonic Adaptation
Love should be fun: Mothering as a practice
Making Choices En Route: How Orientation Through Space Changes Subjective Closeness
Making Choices when Sequentially Encountering Healthy and Unhealthy Options: The Role of Sensory Mode of Evaluation
Making meal times fun: representation of mothers and family meals over time in Magazine Advertising
Malicious Desire towards the Envied Product: Effect of Outcome-focused Mindset on Malicious Envy
Managing Debt and Managing Each Other: Debt Management Decisions in Interpersonal Contexts
Market Evolution through Shifts in Institutional Logics
Material Words: How Sharing Material and Experiential Purchases with Others Influences Self-Esteem
Media Multitasking and Visual Attention: Switch Triggers in Context and Content
Meet the robot: Nao's chronicle
Memory Protection Now Versus Memory Refreshment Later: The Effect of Time on Memory Goals
Mental Accounting and Gift Card Spending
Mental Traveling Along Social and Temporal Distance: The Influence of Cultural Orientation on Construal Level
Minty Fresh! Absolving Dieters of Their Consumption Sins
Modelling loyalty intention for mobile-apps: Impact of social diffusion and ease-of-use
Moments of Truth: Nudges at the Point of Consumption in an Office Setting
Monetary Participation in New Product Development
More Than a Mental Barrier? The Effect of Perceived Product Distance on Consumers’ In-Store Purchase Decision Processes
More Than Scarcity: How Consumers Make Sense of Stock-out Using Social Inference
More Time, More Work: How (Incidental) Time Limits Bias Estimates of Project Time and Scope
Motivated Hypochondriacs: Disease Labels Shape Health Perceptions
Motivational Effects of Reminders on Accelerating or Delaying Task Completion
Multisensory Brand Search: How the Meaning of Sound Guides Consumers’ Visual Attention
My Curiosity Can Resist Anything but Temptation: The Incidental Effects of Curiosity on Inhibiting Self-Control
My Louis Vuitton Bag from eBay is Definitely Genuine: Closing the Self-Discrepancy Gap through Self-Deception with Brands
Naïve Theories of Monetary and Nonmonetary Prices for Mobile Applications
Narratives of Cultural Trauma (and Resilience): Collective Negotiation of Material Well-being in Disaster Recovery
Navigating by the Stars: What Do Online User Ratings Reveal About Product Quality?
Need for Narrative
Negative Information and Self-Referencing: Reviving the Sleeper Effect
Negative Moods Spur Effortful Attainment: A Mood Improvement Strategy
Negative Word-of-Mouth and Trait Self-Esteem: The Inverse Effects of Self-Liking and Self-Competence
Neglect of Emotional Losses in Compensation Decisions
Networked Kids and the Formation of Contemporary Consumer Identities
No Harm, No Foul: The Role of Inferred Harm in Perceptions of Price Fairness Under Price Maintenance
Norm Effects on Gender in Social Marketing Campaigns Promoting Savings Behavior
Norms as Standards vs. Self-Descriptions: How Dynamic Information Shifts Interpretation of Normative Messages
Not all That Glitters is Golden: The Impact of Procedural Fairness Perceptions on Consumer Satisfaction with Favorable Outcomes
Nuances of Cooperation and Competition among Lower-Class Consumers
Object’s Attributes & Choice Decisions: A Developmental Investigation
On Pachelbel and Prices: How Musical Time Signature and Tonal Pattern Impacts Number Predilection
Online Advertising: The Effect of Website Type on Attitude towards the Ad
Online Frustration: A Threat to Efficient Communication
ORDERING EFFECT OF ALPHABETS AND NUMBERS IN ALPHANUMERIC BRAND NAMES
Parasocial Memory: Consumers’ Symbolic Narratives and Cultural Distinctions of Celebrities’ Intimate Familiarity
Pay if You Miss: a Self-Control Mechanism
Perceived Economic Mobility: Measurement, Validity, and Implication for Consumer Wellbeing and Materialism
PERCEIVED STORE BRAND’S TRUSTWORTHINESS AS SIGNALS DURING CONSUMERS’ DECISION-MAKING: AN EXPERIMENTAL INVESTIGATION
Perception of Environmentally-Friendly Efforts as Green or Greed
Perceptions of Hospital Safety Records: Mean or Variance?
Perspective Taking and Affective Responses: The Effect of Sympathy and Empathy on Post-Tragedy Attitude
Picturing Time: How Taking Photos Affects Time Perception and Memory
Pitch, Threat and Risk Aversion
Planned but Not Purchased? A Field Study of Drivers and Consequences of Failed Purchases
Political Ideology and Consumer Decision Making
Politically Charged: What is the Effect of a Brand Taking a Decisive Political Stance?
Politics and Status: How Political Ideology Shapes Status Concerns and Preferences
Positive Affect at The Intersection of Two Cognitive Processes Magnifies The Second Process
Positive Effects of Misfit in Sponsorship Relationships: When Misfit Benefits the Brand
Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affect Word-of-Mouth Valence through Self-Construal
Pound per Pound: Do Heavy Burdens Make Heavy People?
Power and Status in Consumer Communities: Some Insights From A Netnographic Study Of Luxury Timepiece Collectors
Power Distance and Consumer Evaluation of Vertical Brand Extension
Pralines From a Smaller Gift Box Taste Better.
Pretty Girl Rock: the Influence of Attractiveness, Genres, and Gender Stereotypes in Popular Music
Pride and Licensing Effects: When Being Good Gives Us Permission to Be A Little Bad
Pride and Prejudice - Promotion or Prevention? Investigating the Role of Domestic Country Biases in Consumers' Product Choices
Prime Me if You Can: The Effect of Motivated Tuning on Susceptibility to Priming Procedures.
Probabilistic Scarcity: Processing Disfluency Increases Attractiveness by Reducing Subjective Probability
Product Gamification
Professional Contests and the Emergence of Social Media as an Institutional Field
Prolonging the Search for Meaning: How Hedonic Versus Eudaemonic Consumption Experiences Shape Preference for Variety
Prosocial Co-Creation: How Cause-Related Marketing with Choice Strengthens Consumer-Brand Relationships
Prosocial Incentives in the Field
Protect or Hide Your Thoughts: The Meanings Associated with Actions Matter
Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy
Psychological Tangibility of Money Influences Loss Aversion and Propensity for Gambling
Purchasing Happiness: The Effect of Authentic Consumer Behaviour
Putting Environmental Awareness into Consumer Attitudes and Behavior
Putting the Fun in Functionality: Appropriation, Ownership, and Pride
Questioning the “I” in Experience: Experiential Purchases Foster Social Connection
Rating with Confidence: How Rating Scales Affect Future WOM Behavior
Ray of Hope: Hopelessness Increases Preferences for Brighter Lighting
Reacting to Marketplace Claims: Consumer Moral Skepticism
Reaction Utility
Recoding the Boundary: The Code-Jamming Effects of Meta-Reflexive Practices in Consumer Acculturation
Reconceptualizing and Theorizing About Digital Consumer Services: A Critical Review
Reinventing the Wheel: An Investigation of Social Equity in Bike Share Programs
Rejection Boosts Brand Desire: The Moderating Role of Self Esteem and Brand Status in the Effect of Brand Rejection
Reminders of God Can Increase Risk-taking
Removing Individuals' License to Misbehave
Resist His Temptation vs. Reject His Generosity: Luxury Gifts in Romantic Relationships
Resistance is Frugal: When Ignoring Nonconscious Goals Affects Psychological Ownership of Investment Decisions
Revisiting Symbolic Visual Communication
Rich and Square: Effects of Financial Resources on Product Shape Preference
Risky “BIG”ness: How Conspicuously Signaling Persuades the Self but Dissuades Others
Rock of Aging: Compensatory Technology and the Sustainability of Fun
ROUNDTABLE: 10 Years of Consumer Neuroscience: Progress, Challenges, and Promises
ROUNDTABLE: Close Relationships Theory in Consumer Behavior: Bridging Brand and Interpersonal Relationships Research
ROUNDTABLE: Is it Still Worth it? Exploring Contemporary Marketplace Diversity Research
ROUNDTABLE: Researching the Selfie
ROUNDTABLE: Was Captain Kirk Wrong? Consumer Behavior Research and the “Prime Directive”
Sampling of Consumption Experiences
Save Dessert for Last? The Effect of Food Presentation Order on Food Choice and Caloric Intake
Savoring and Preferences for Improving Sequences
Saying “No” to Cake or “Yes” to Kale: Plans to Exclude or Include Foods to Reach Health Goals
Saying a Little, Saying a Lot: Response Length as a Deception Cue for Consumers
Saying Yes to the Dress but No to the Glow: Why Consumers Resist Arrogant Brands
Schadenfreude in Sport: The Emotional Consequences of Affiliating Oneself With a Sport Team
Seeing Green and Going Green: The Effects of Priming on Environmentally Friendly Behavior
Self-Brand Image Congruence Measurement: A New Method
Self-Expansion as a Way of Overcoming the Harmful Effects of Luxury-CSR Incongruity
Self-Licensing or Satisfying Health Goals? Effect of Exercising on Food Choices
Selling Out: Producer Motives in Markets for Art
Sense and Mental Imagery: The Persuasive Implications of Visualizing Proximal and Distant Senses
Service with a Smile or Screen? How Replacing Personnel with Machines Affects Customers’ Satisfaction with a Service
Sex Tourism in Transnational contexts.
Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing
Shared Decision Making and Power in Relationships
Shopocalypse! A Religion Movement Fighting Consumption
Shopper Eye-Cue: Understating the In-Store Decision Process with Field Eye-Tracking Data
Shopping While Nonwhite: Racial Discrimination in The Marketplace
Shorter Physical Distance Makes an Event Seem More Likely to be True
Should Strong Brands Invest in Ecolabels? An Accessibility-Diagnosticity Account of Perceptions of Brand Sustainability
Simply Watching Sports’ Advertisements Makes Me Eat More
Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another
Sit or Stand to Save: Posture and Retail Price Perceptions
Skin Lightening Practices and Local, Regional and Global Structures of Beauty
Sleeping with One is Sleeping with Many: How Shifts in the Salience of Others' Behavior can Improve Contagious Disease Prevention
Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior
So Close I Can Almost Sense It: The Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions
Social Tie Distance’s Effect on Regulatory Focus When Buying for Others
SociaLab: A Living Laboratory for Social Entrepreneurship and Social Change
Socially Excluded People Value Money for What it Can Do for Them — Restore Belongingness or Control
Sounds Big: The Cross-Modal Effects of Auditory Pitch on Product Perceptions
Sounds Convey Metaphorical Meaning of Environmentally Friendly Products
Speeding Away from the Here and Now: Velocity and Mental Representation
Spending Credit like a Windfall Gain
Spending on Girls in Economic Recessions
Spending Time with Mr. Lexus and Paying Money to Doughboy: The Effect of Time and Money on Preference for Anthropomorphized Products
Spirituality on Creative Cognition: The Roles of Feelings of Freedom and Unconscious Thought
Sponsoring a Rival has Benefits Too: A Longitudinal Study of Changes in Fan Attitudes Toward Favored- and Opposing-Team Sponsor Brands
Stability vs. Change: The Effect of Political Ideology on Product Preference
Stock in Motion
Strategic Alliances in CRM: When and With Whom to Ally? The Effects of CRM Alliances on Consumer and Financial Markets
Striving for Superiority: Face Ratio, Anthropomorphism and Product Preference
Stumbled Upon: Impact of Framing as Expected versus Unexpected on Product Evaluations
Subcultural Escapades: Radical Self-Expression, Therapeutic Praxis, and Controlled Chaos
Sunk Search Costs and the Perceived Value of Information
Superordinate Regional Identities and the Salience of Intergroup Rivalry: Effects of Spontaneous Recategorization on Brand Attitudes
Surprise! Purchase Type Determines Whether Expectation Disconfirmation is Fun or Upsetting.
Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals
Taking a Gamble on Life: Consumer Risk Seeking for Experiences
Tangible Possessions and the Self – How Objects Reduce Perceived Distance to Their Symbolized Meanings
Targeting Dis-identification Strategies with Consumer Communications: The Case of Sexual Health Risk in Men Who Have Covert Sex with Men (MCSM)
Taste the Waste – Biography of Food Items
Teasing out Need for Affiliation and Need for Control in Preference for Anthropomorphized Products
Thanks for What I’ve Got and Thanks for What I’ve Not: The Effects of Two Types of Gratitude on Prosocial Spending for Close and Distant Others
That Which We Call a Rose by Any Other Name...Would it Smell as Sweet? How Slight Spelling Variations of Brand Names Alter Consumers' Sensory Perceptions
That’s Not How I Should Feel: Emotion Profile-Inconsistent Emotions as Identity Threats
The ‘Partners-in-Crime’ and the ‘Lone Wolf’: Comparing the Unethical Behaviors of Dyads and Individuals
The “Left-to-Right Effect” of Product Location on Consumer Judgment
The Adaptiveness of Unconscious Brand-Attribute Associations
The Age of Materialism: Age, Period, & Cohort Effects Across the Life Cycle
The Applicability of Self-Nature Connection Measures in Consumer Research
The Asymmetric Effect of Portfolio- and Image-Based Abstractness for Building and Protecting Brand Equity
The Asymmetric Effects of Communicating Experiential Brand Benefits
The Avoidance of Moral Obligation
The Belief in a Favorable Future
The Benefits of Behaving Badly: Successful Regulation by Planned Deviation
The Better of Two 'Goods’: Choice Given a Trade-off between Pro-social and Pro-environmental Performance
The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation
The Boundary Role of the Type of Revenge Behaviors: Longitudinal and Experimental Approaches
The Changes of Meaning over Life Stages: Caftans as Expression of Moroccan Women’s Identities
The Choice Effect – How a Free Alternative Influences Consumers’ Responses to Free-to-Fee Switches
The Consumer Regulation Scale: Strategies for Regulating Responses to Consumption Cues
The Cool Scent of Power: Effects of Ambient Scent on Preferences and Choice Behavior
The Counterproductive Effects of Fantasies: How Visualizations of Goal Attainment Demotivate Consumer Behavior
The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations
The Dark Side of Marketing Tactics: Scarcity Promotions Induce Aggressive Behavior
The Desire to Acquire Wish List Items: The Ironic Effect of Choosing to Delay Aspirational Purchases
The Differential Effectiveness of Scarcity Message in On-line Advertising
The Dissociation between Consumers’ Memory Predictions and Memory Performance
The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit
THE DOMINANCE OF MORAL CHARACTER IN ENDORSER PERCEPTION: PERCEIVER EFFECTS OF DISPOSITIONAL TENDENCY, MORAL INTUITIONS, AND SELF-LOCATION
The Dual Influence of the Number of Prior Ideas on Solvers’ Creative Performance in Open Ideation Contests
The Effect of Affective State on Consumers’ Pro-social Choices: Does Good Mood Make People More Environmentally Friendly?
The Effect of Anticipated Firm Interaction on Consumer Evaluations of the Firm
The Effect of Caffeine Consumption on Performance in Group Decision-Making
The Effect of Corporate Ethical Transgression on Consumer Support for Nonprofits: The Role of Negative Moral Emotions and Individual Differences
The Effect of Default Time Units on Budget Estimation
The Effect of Distinctive Peaks on Evaluations of Experiences Represented as Wholes or Parts
The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection
The Effect of Ethical Corporate Behaviours on Consumer Support for Nonprofits: The Role of Gratitude and Social Justice Values
The Effect of Overlapping Price Ranges on Price Perception
The Effect of Phonetic Embodiment on Attitudes towards Brand Names
The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations
The Effect of Situational Factors on Cross-Cultural Consumer Risk-Taking
The Effectiveness of Advertising Disclaimers on Digitally Enhanced Images for Men and Women: The Role of Emotional Granularity
The Effectiveness of Reciprocity Appeals in Economic Booms and Busts
The Effects of an Emergency Reserve on Self-Control Performance
The Effects of Comparative Processing and Mitigating Information on Customer Choice of a Brand with Negative Attributes
The Effects of Construal Level Over Time
The Embodied Psychology of Time Limits: How Unrelated Motion States Shape Intentions to Act by a Deadline
The End-of-Decade Effect
The Endowment Effect for Experiences
The Healthy = Expensive Intuition: Why Perceptions that Healthy Eating Costs More Can Be So Costly
The Impact of Artistic Ownership on Aesthetic Judgment and Preference
The Impact of Early Life Experiences on Young Adults’ Compulsive Buying Tendencies
The Impact of Materialism on Feeling Financially Inadequate: An Exploratory Study
The Impact of Parental Divorce on Consumers' Moral Judgment Processes
The Impact of Scarcity on Consumers’ Choices of Multiple Items from a Product Class
The Impact of the Maximizing Mindset on Decision Time
The Implications Of Mother Nature: Experimentally Induced Gender Brand Personality Predicts Green Brand Image
The Individual Dynamics of Online Reviews
The Influence of Belief-Consistent Nutrition Information on Food Consumption
The Influence of Category Frame on Budgeting
The Influence of Color, Shape, and Font Formatting on Consumers’ Perception of Online Drugstores
The Influence of Confirmatory Reasoning on Extremeness Aversion
The Influence of Next-Step Reference Point: A Carrot to Help Getting out of Middle-Stuck
The Influence of Reward Progress Rates, Program Magnitudes, and Step Sizes of Reward Programs on Consumer Choice
The Influence of Self-Identity on Consumer Recycling Behavior
The Influence of Sharing versus Self-use on the Preference for Different Types of Promotional Offers
The Influence of Vertical Product Positions on Consumer Judgment
The Influence of Visual Art and Regulatory (Non) Fit on Product and Advertisement Evaluation
The Interaction Effect of Bitter Taste and Mood on Consumers' Saving Decision
The Interplay of Form Design and Innovativeness on New Product Evaluation
The Mask We Wear: Consumer Escapism Through Cosplay
The Mere Presence of a Photo on a Product Label Can Change Taste Perception
The moderating effect of temporal distance on partitioned vs. combined pricing
The Monetary Value of Conversational Value
The Motivating Force of Carrot versus Stick Incentives on Prosocial Behavior
The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making
The Nordic Street Food Evolution: One Food Truck at a Time
The Peculiarly Persistent Pleasantness of Bizarre Experiences
The Planning Paradox: Increased Economic Uncertainty Decreases Retirement Planning
The Positive Effect of Guilt: Construal Level, Fit, and Fluency
THE PROTESTANT WORK ETHIC AND ITS ROLE IN OUTCOME PREDICTION BASED ON COST OF MEANS
The Public Heart: The Impact of Sharing Emotions on Social Media
The Relationship Between Household Life Cycle and Brand Loyalty
The Role of Brand Prominence on Consumer Perceptions of Responsible Luxury
The Role of Category Average Reference Points and Health Halos in Purchase Intentions of Healthy and Hedonic Food
The role of fluency on mental accounting
The Role of Ideology in Contesting Market-Based Institutional Arrangements
The Role of Interpersonal Attachment Anxiety and Security on Consumer Responses to Customized Pricing
The Ron Burgundy Effect: Exploring Differences Between Actors and Characters on Endorsement Effectiveness
The Scrapbook as an Autobiographical Memory Tool
The Social Consequences of Envy
The Stereotype Content Model Applied to Country-of-Origin Stereotypes: Model Validation and Prediction of Purchase Intentions
The Surprising Effectiveness of the Hostile Mediator
The Topography of Generosity: Nonlinear Evaluations of Prosocial Actions
The Undercover Altruist – How The Fear For Social Sanction May Discourage Moral Behavior.
The Unspectacular Irish Pub: The Themed Retail Environment as a Mise-en-Scene
The Unwritten Rules About Breaking the Rules: “Cheating” and the Emergence of Competing Practices in Consumer Collectives
The Urgency Bias
The U-Shaped Relationship between Hedonic Shopping Motivation and Consumers’ Changes in Purchase Decisions
The Warmth of our Regrets: Regulating Regret through Temperature
The Weibo of Desire: Accelerating Consumerism in the Social Media Era
Thinking About Scarcity
Thriving in a Sinking System: When Does a Threatening World Promote Meaningful Behaviors
Throw It All Away? The Effects of Activated Self-Change Concept on Product Disposal
Tilt Your Head and You'll See Why: The Influence of Deliberating Bodily Movements on Consumer Resolution of Conflicting Information
Time-Space Association: How Spatial Constraint Affects Temporal Perception and Decision
To Contrast Or Not To Contrast? Consumers’ Response To Color Combinations
To Deliberate or Not? The Role of Regret Salience and Deliberation on Valuation
To Share or Not to Share? Antecedents of Brand Content Sharing in Social Media
To Wait or Not? Why Creating Curiosity May Increase Patience
Too Attractive to Pass: A Peculiar Appeal of Shorter Redemption Windows of Daily Deals
Top or Bottom of the Screen? Vertical Position as a Representation of Rationality and Emotionality
Topping it Down: Reversing the Unit Bias in Mixed Indulgences
Transportation Back: Reflecting On The Journey
Treasure Hunting in a Mess! The Positive Un-categorization Effect on Choice Evaluation
Trigger Healthy: How Samples can Create a Healthy Shopping Momentum
Trivializing Compensation and Muddy Linings: When Firm Expenditures to Acknowledge Backfire
Trixy Eyes: Eye-Contact on Packaging Increases Trust and Choice
Tryvertising - What Makes Consumers Share Product Innovations With Others?
Two Different Paths to Savings: How Money Views and Self-Construals Influence Saving Behavior
Two facets of narcissism and compulsive buying
Two Types of Negativity Biases in Comparative Evaluations
U.S. Multicultural Marketing: Towards an Ethnic Identity Scale
Unaided vs. Aided Pick-Any Brand Image Data Elicitation
Uncertainty Increases Motivation
Understanding Gamification of Consumer Experiences
Understanding the Consumer Culture of Self-Help: Fun, Play and Prayers
Understanding the Decision Making Processes of Indecisive Consumers
Uniformity Bias in Attribute Perception and Evaluation
Upward Intergenerational Influences on Parents’ Innovativeness and Innovative Behavior in Single-Child and Non-Single-Child Families
Urban Reconfiguration, Heterogeneous Community Collaboration and the Co-Construction of Shopping Experiences.
Using Contested Heritage to Reproduce Ideology in Cyprus: The Museum of Barbarism and Vulnerable Consumers
Using Social Comparisons to Motivate Health Behavior Over the Lifespan: The Impact of Experience with Health Problems
Value Creation and Consumption: When Consumer Creativity Generates Value in Online Forums
Vertical and Horizontal Individualism as Determinants of Materialism within and across Cultures
Videogames: Diving in the heart of parallel worlds
Want More or Need Less: Assortment Size Preferences for Hedonic and Utilitarian Products
Waste in Consumption—Who Does It?
We are Where We Live: The Country-Image Congruency Effect on Brand Attitude
We Don’t Think You’re Important: Exploring the Effects of Loyalty Programs on Those Excluded from Benefits
Weight Loss at the Cost of Safety is OK for Women: Thin Female Norm and Perceptions of Weight Loss Products Using Before and After Appeals
What are Friends for: Shifting Focus of Social Relationship to its Instrumentality as a Response to Future Anxiety
What Is It? How Does It Work? Why and How Consider the Curiosity as a Main Concept for Research on Interactive Consumer Decision Aids. Application with a Virtual Fitting Room.
What Motivates People to be Materialistic? Developing a Measure of Instrumental-Terminal Materialism
What Satisfies A Curious Mind? Curiosity Prompts Novel Reward Seeking
What Shall I Call Thee? The Impact of Brand Personality on Consumer Response to Formal and Informal Address
What Will They Think of Me?: Anticipated Impressions and Product Decisions
What’s in a Name: Sound Symbolism of Stock Ticker Symbols Predict Stock Performance
What's My Age Again? Subjective Versus Physical Age Feedback Moderates Consumer Health-Related Behavior
When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders
When “My” Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes
When 698 Victims Receive More Donations than 700 Victims: Effects of Number Roundness on Donations
When and Why You Should Leave Your Romantic Partner at Home When Going Shopping
When Calorie Information Does and Does Not Impact Consumers’ Food Choices
When Choosing for Others is More Fun (and Less Depleting) than Choosing for the Self
WHEN COMPLEXITY IS SYMMETRIC: THE INTERPLAY OF TWO CORE DETERMINANTS OF VISUAL AESTHETICS
When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments
When Do Consumers Prefer to Look Like a King vs. Feel Like a King? Power-Induced Preferences for Experiential vs. Material Luxury
When Do Political Ideologies Affect Brand Extension Evaluation? The Role of Mindsets
When do Sensory Stimuli Affect Brand Extension Evaluations?
When Food Advertising Triggers Salivation: The Role of Positive Affectivity on Appetitive Craving and Eating Intentions
When Happiness Shared is Happiness Halved: How Taking Photos to Share with Others Affects Experiences and Memories
When He Takes the Product, I Take the Product: Importance of Mirror Neurons in Television Commercials Context
When Highly Curious Consumers Have High Self-Esteem: Maximizing the Effects of Augmented Reality in Brand Communication
WHEN INTERDEPENDENTS DO NOT DONATE: THE EFFECT OF FEAR ON CHARITABLE GIVING
When it Could Have Been Worse, it Gets Better? The Effect of Uncertainty on Hedonic Adaptation
When Moral Identity Gets Threatened: Shifting Between Personal and Social Identities
When One Error Elicits Another: Unnecessarily Costly Reactions to Personal Fault
WHEN OPPOSITES ATTRACT: INCORPORATING TRAIT COMPLEMENTARITY INTO THE MEASUREMENT OF SELF-BRAND PERSONALITY ALIGNMENT
When Paying $92 plus $5 Shipping is Acceptable but Paying $97 is Not: The Role of Justification on the Effectiveness of Partitioned Pricing
WHEN SIZE MATTERS: EXPLORING PERCEPTIONS AND JUSTIFICATIONS OF DEVIANT CONSUMER BEHAVIOR.
When the Worst is Not so Bad: Unhelpful Reviews Enhance Positive Impressions
When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism
When Underdog Narratives Backfire: The Effect of Perceived Market Advantage on Brand Status
When We See the Forest: Value-for-money Contrast in Cross Category Referencing
Who Should Tell the Story? Source Effects in Brand Biographies
Why “Reward Both” (vs. “Reward Me”) Referral Schemes Are More Likely to Succeed for Experiential vs. Material Purchases
Why Are Some Brand Co-Creation Activities More Effective Than Others?: The Effects of Brand Knowledge Potential and Self-Brand Connection on Brand Engagement Intentions
Why are Your Luxuries Perceived as Counterfeits?
Why believing in either more or less willpower capacity can increase self-control performance: A fluency perspective
Why Consumers Buy Green Products? A Utility Theory Perspective
Why Did You Betray Me, My Friend? When Selling Extended Warranty Backfires
Why We Decide Not To Decide? Decision Avoidance as a Means of Cognitive Closure.
Will A Broad Identity Increase Preference for More Advanced Products? The Impact of Identity Breadth on Consumer Choice
Will the Excitement Help You Remember? The Impact of Ad-Arousal on Memory
WORKSHOP: How to Write a Great Review: Reviewing and Advancement Advice from JCR
WORKSHOP: J-ACR Discussion
Would Materialists Buy a Counterfeit Even When Most People Know it is Not Legit?
WWJD? The Effect of Religious Mindsets on Consumer Responses to Organizational Failures
You Broke Our Contract!: Social Exclusion Differentially Influences Independent and Interdependent Consumers’ Impression Management Goal Pursuit
You Can Frustrate "me" But Not "us": The Moderate Effect of Self-Construal on Response to Luxury Brand Exclusion
You Can’t Always Get What You Want: The Effect of Childhood Scarcity on Substitution Decisions
You Drive a Porsche: Women (Men) Think You Must Be Tall (Short), Intelligent and Ambitious
You’re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products
Your Fake Smile Hurts My Heart: The Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction
Your Time or Your Money? How Fear of Failure Affects Charitable Contributions of Time versus Money
Zooming In While Zooming Out: How a Consumption Context Animates a Macro-focus Investigation and Stimulates New Opportunities for Theoretical Insights
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