Learn more about our
Terms of Service and
Privacy Policy
Dismiss
Proceedings Volume NA-42
(The Lack of) Processing Fluency and Attitude Enhancement Expanding Channel Options Influence on Consumer Control in the Retail Store The Effect of Numeric Roundness on Probability Perceptions and Choice “And” Bridges, “With” Bonds: A Lexical Inferencing-based Framework for Influencing Perceptions of Product Combinations “Be Careless with That!” Availability of Product Upgrades Increases Cavalier Behavior toward Possessions “Don’t Buy” or “Do Not Buy”?: Negation Styles and Product Evaluations “Get Lucky, Get Punished”: The Effect of Serendipity on the Perception of Innovations. “Go Green” for Now or Future? The Effect of Message Framing, Construal Level, and Environmental Concern “I Regularly Weigh Up Just Getting Rid of Facebook”: Exploring Restriction as a Form of Anti-consumption “I Want to Buy It” Does Not Mean “I Want to Use It”: Revisiting The Effect of Status on Early Adoption Intention of New Products And Brands “Look!! I’m not the same person !” The Role of Clothing in Consumers Escapism “Looking Good”: The Visual Power of Packaging on Gustatory Perceptions “Luxury Meets My Implicit Needs”: Four Prototypes of Luxury Brand Appeals and Their Differential Effects “Sound and Safe”: The Effect of Ambient Sound on Perceived Safety of Public Spaces “Talk is Cheap”: The Discrepancy between Self and Next-Of-Kin Organ Donation Decisions “Wanna Supersize That?” Consumers’ Choice of Superior Options 50 Shades of Grey: Ancestral Consumption and Conceptual Compromise A “Present” for the Future: The Unexpected Value of Rediscovery A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (TDS) on Recall A CONTEXT-DEPENDENT VIEW OF ANCHORING: THE EFFECT OF CONSUMER ADAPTATION OF INCIDENTAL ENVIRONMENTAL ANCHORS ON WILLINGNESS TO PAY A Dollar Saved is not a Dollar Earned: Financial Deprivation Shifts Focus to Earning Over Saving A Left-Side Bias? The Influence of Nutrition Label Placement on Product Evaluation A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains A Model of Source Similarity Impact on Purchase Intention for Online Reviews A Penny Saved is a Partner Earned: The Romantic Appeal of Savers A Prize in Every Box! From Cracker Jack to Fun da Middles A Process Based Approach to Individual Level Durable Goods Replacement Intentions A Recipe for Friendship: Similarity in Food Consumption Promotes Affiliation and Trust A Sign of Things to Come: Increasing Desired Behavior through Dynamic Iconography A Two-Way Street: Examining the Impact of Brand Transgressions on Consumers’ Perceptions of Celebrity Endorsers A Weighty Problem: An exploration of the role identity and status play in weight loss effort, success and failure Acculturation Experiences of Turkish Immigrants in Netherlands Achievement Mindsets and Comparative Advertising Action or Inaction? The Effects of Regulatory Mode on The Likelihood of Action to Get The Second Best When Missing The Best Affecting Choice and Desire: Hedonic and Utilitarian Feature Presentation Sequences Affective Experience over Time: The Role of Event Representation and Counting Direction Against the Grain: A Study of Social Identity Reconstruction in Online 'Gluten-Free Living' Communities Aging And Product Choice: The Effects of Feel-Age And Social Context All Actants on Deck! New Insights for Sustainable Consumption Through a Systemic Investigation of Boating Consumption Practices in the Baltic Sea All Social Media Is Not Created Equal All the Fun of the Fan: Consuming Burlesque in an Era of Retromania All You Need is Love: Focusing on Brand Attachment Self-Affirms against Social Loss Alternative Conceptualizations of the Extended Self An Eye Tracking Study of Actual and Lay Theories of Gender Differences in Form and Function Trade-off Anchoring Effects in Product Valuation: Inferences and Self-generated Anchors Applying Behavioral Science in the Field: Nudging Consumers to Pay their Credit Card Dues Are All Teasers Created Equal? The Effectiveness of Sampling Experiences on Desire for the Target Product. Are Artworks More like People than Artifacts? Individual Concepts and their Extensions Are Emotions More Persuasive Than Facts? A Qualitative Study in the Context of Pro-Environmental Communication Are Firms Perceived As Safer After An Information Breach? Art Infusion: Popularity Does Matter Ashes to Ashes or Ashes to Coral?: Alternatives to Traditional Burial Rituals and their Implications for Consumption, Ritual Transformation, and Sustainability Asymmetric Expectations of Firms Stereotyped as Warm Versus Competent Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers Attendees’ Intention to Revisit Tourism Trade Shows: The effect of environmental stimuli, visitors’ emotions, and product knowledge Attention Increases Emotional Intensity Attention Modes and Consumer Decision Making: Merely Attending to the Physical Environment Makes Price More Important Attraction and Repulsion to Violent Media: The Role of Justice and Empathy in the Appeal of Violent Media Depictions Auditory Feedback and the Online Shopping Experience Baby Hacking: The Trend of Surveillant Seduction in Child Consumer Socialisation Balance Reframing: Paying by the Purchase Promotes Higher Repayments BECOMING ICONIC: DAVID BOWIE FROM MAN TO ICON Becoming More Sensitive to the Source of Social Exclusion: When Self-Affirmation and Type of Social Exclusion Influences Excluded Consumers’ Preferences Behavioral versus Goal Modeling: When Exposure to Helping Models Decreases Helping Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy Beyond Funny Ads: Empirical and Theoretical Insights into Humorous Consumption and Marketing Beyond giving product advice: Exploring credibility mechanisms of technology discourse in electronic Word of Mouth communication. Beyond Shopping Orientations: Toward an Intra-individual, Multidimensional Perspective on Shopping Personality Profiles. Beyond the Asterisk: The Effect of Referent Disclosure on Consumer Response to Incomplete Comparative Advertising B-girls and B-boys: Cultural Production and the Hip-Hop Dance Subculture Bidirectional Context Effects between Taste Perception and Simulation Bigger Than Life: How Power Biases Product Size Perception Boundaries of the Heart: The Interplay of Personal Control and Emotion on Donation Decisions Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood Brand Memory And Aging: Accounting For Specific Age Reveals Superior Memory For Older Compared to Young Consumers Brand Mythology and Communication of a Hero Identity: A Case Study of Player’s Cigarette Marketing Brand Sacredness and Its Cultural Underpinnings Brand Traumas: Why Writing about Negative Brand Experiences Boosts Evaluations More than Writing about Positive Experiences? Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning Buy Less, Buy Better: Consumer Response to Green Demarketing Strategies Buy Now! How Brand Relationships Influence Consumer Responses to Imperative Advertising Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In Can Being Healthy Be Sexy? - An Exploration of 'Health Edutainment' and Its Impact On Attitudes and Behaviors Can Broken Hearts Lead to an Endangered Planet? Social Exclusion Reduces Willingness to “Go Green” Can Materialists Reduce Consumption? The Impact of Self-control and Time Orientation Can Persuasion Knowledge Change Preferred Persuasion Based on Self-Construal? Can Sustainability be Luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes towards Sustainable Luxury Consumption Can We Turn Off Defensiveness?: Agent vs. Consumer Responses to Persuasion Attempts Capturing Online Fashion Shopping Experiences: A Screencast Videography Carrots By Default: Are Healthy Defaults a Blessing or a Curse? Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness Celebrities Go Sustainable! The Effects of Source Credibility and Ethicality Fit on Brand Perception, Attitude, and Purchase Intention Challenging The Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit Choosing Gifts for Picky People: Where is the Fun in That? Choosing How to Choose: Can People Choose the Best Choice Architecture? Choosing Variety for Shared Consumption Clarifying Convergent Validity Issues in Prevention Focus Scales: The Relation of Constraint to Prevention Focus Co-Creating Value through Balancing a Collaboration-Competition Duality Coffee, Tea, and Caffeinated Cognition Collective Feelings: The Predictable and Systematic Nature of Human Emotion Expression Over Time Colorful or Black-and-White? The Role of Temporal Distance on How You See the Future Coming to America: A Family Narrative of Things Communicating Responsible Behaviour in Tourism through Online Videos: A Cross-Cultural Perspective Community Resiliency in the Aftermath of the New Zealand Earthquakes Compensatory Consumption as Self- and Social-Signaling Conceptualizing New Product Buzz Conceptualizing the Space of Markets: How Spatiality Influences Market Dynamics Conforming Conservatives: How Norms of Salient Social Identities Overcome ‘Heartless Conservative’ Tendencies Conformity, Uniqueness and Social Class Mobility: Consumer Self Identity in the Yard Congruency Between Self as Communicated by Product Ensembles and Self as Perceived by Peers – Do the Two Match? Congruent Attributes in Complementary Consumption: The Role of the Experience’s Social Context Conspicuous consumption and perceived risk Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol Constructing Identity through the ‘Selfie’: the Case of Instagram Consumer Attention and Behavior: Insights from Eye-Tracking and Directions for Future Research Consumer Behavior in Crowding Situation Consumer Compliance in Face-to-Face Interactions: The Role of Sensitivity and Expressiveness Consumer Evaluations of Corporate Relief Efforts to Disaster Victims: When Controllability Matters Consumer Evaluations of Hybrid Products: The Role of Active Goals Consumer misinformation: the anti-consumption of green products Consumer Need Recognition: The Influence of Length of Ownership and the Identification of Ideals Consumer Neuroscience: Testing Effectual Advertising Using Dense-Array Electroencephalography Consumer Online Information Sharing: Consumer Psychographics and Relational Benefits Consumer Participation in Cause-Related Marketing Consumer Patternicity: Investigating the Influence of Abstract Mindsets on Personal Need for Structure Consumer Perceptions of Green Brands and Actual Corporate Environmental Performance Consumer Perceptions of UnderArmour Brand: A Semiotic Square Approach Consumer Political Identity and Moral Judgments of Corporate Social Responsibility Consumer Propensity to Deviate: Scale Development and Validation Consumers’ Perceptions of Celebrity Values Consumers’ Self-Persuasion and Brand Transgression Consuming and Consumption in Third Space Communities: Constructing Sanctuary Consuming Journeys: Exploring Place in Motion Consumption Patterns and Weight-Loss Consumption Related Language Brokering: It's not all Fun and Games Consumption Rituals and the Complexities of Institutional Resistance Consumption under Restriction: Vulnerability and Resilience in a Maximum Security Prison Contagion Effects Between Product And Service – When Does The Magic Appear, And When Does it Stop? Context Effects Under Prominence Contingent Match Incentives Increase One-Time and Recurring Donations Control and Happiness: Knowing About the Future Hurts the Present Control Over What? Assessing General and Domain-Specific Self-Control Coordination of Attention: Eye Fixations, Pupil Diameter, and Head Distance, Respond to Goals and Predict Memory Coping With Genetic Risks: Effects of Individual Differences in Decision Making for Genetic Testing Creating the Unthinkable: Hard to Imagine, Easy to Act Crime…and Punishment: The Effects of Context on Signal Strength and the Consequences for Condemnation Cross-Media Advertising Affects Explicit but Not Implicit Consumer Memory Cultural Brand Engagement: The Roles of Brands in the Construction of Cultural Experiences Cultural Influence on Conspicuous Consumption and Pro-Social Behavior in Response to Social Exclusion and the Role of Communication Norms Customers’ Responses to Service Failures: The Interactive Effects of Self-Congruence and Coping Strategy Dark Is Durable, Light Is Convenient: Color Value Influences Perceived Product Attributes Dark Side of Brand Salience in Memory: Spillover to the #1 Brand Debt Repayment Strategy and Consumer Motivation to Get Out of Debt Deceived or Not Deceived: How Food Consumers Perceive Deception Deciding Now and Later: The Benefit of Delay in Staged Decision-Making Democratic Brands: A Framework and Empirical Test Detecting and Comparing the Hidden Information and the Hidden Action Problems: Decision Difficulty in Asymmetric Information Markets Determinants of Mobile Consumer Engagement: Moderating Role of Mobile Literacy Developing Versus Maximizing Expertise: The Impact of Implicit Theories on Consumers' Knowledge Preferences Dichotomizing data changes perceptions of covariation Did You Bring Enough for Everybody? How Differences in Anticipated and Actual Reciprocity Lead to Over-contribution in Sharing Contexts Differential Reliance on Superstitions Across Two Distinct Implicit Self Theories Digital Literacy, Flow Experiences, and Elderly Gamers' Mobile Application Usage Behavior Disclosing the Underlying Mechanisms of the Gender Gaps in Entrepreneurial Outcomes: the Role of Implicit Bias and Double Binds Discrepancy Between Social Status and Implicit Self-Esteem Prompts Preference for Counterfeit Luxury Discrepant Beliefs About Quality Versus Taste Discrimination against the Rich Disgust and Defense: How Emotions towards Morally Dirty Money Influence Spending Behavior Dissimilar Extensions Effect on Prestige Brand Image Do Defaults Work When They’re Disclosed? Effectiveness And Perceived Ethicality of Disclosed Defaults Do Different Motives Underlying Gift-giving Behavior Influence Self-indulgence Differently? DO OLDER CONSUMERS CHANGE THE MARKETPLACE?: INVESTIGATING THE PERSON-ENVIRONMENT RELATIONSHIP IN FOOD SHOPPING Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour? Do Round Numbers Influence Consumer Debt Repayment? Do You See the Imitation? Examining the Impact of Psychological Distance on Shopping Ease Does Believability Matter? An Exploration of Women's Reponses to a Weight Loss Concept DOES CORPORATE NATIONALITY MATTER FOR CONSUMER’S SENSE-MAKING OF CSR? THE ROLES OF CONSUMER ATTRIBUTION, CULTURAL ORIENTATION, AND CSR DURATION Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences Does Decision Making Have a Genetic Basis? A Twins Study Analysis Does Exposure to Counterfeits Influence Quality Perceptions and Satisfaction of Carried Luxury Brands? A Cross-Cultural Comparison Does Helping Help You Feel Good? The Answer Depends on Cultural Orientation Does Mortality Salience Always Lead to Materialism? The Interplay between Terror Management Theory and Just World Hypothesis Does Variety Increase Happiness? Does WOM Timing Matter? The Impact of Timing of Message on the Effectiveness of Word-of-Mouth Dog Parks and Coffee Shops: Diversity Seeking in Changing Neighborhoods Don’t I Know You? Self-disclosure Increases as Nearness in Proximity Becomes Salient Double-Edged Nature of Free Perks: Consumer Entitlement and Its Consequences in the Marketplace Duped, Scammed and Suckered: The Development of the Sugrophobia Scale Economic Versus Social Influence Tactics in a Retail Setting Effect of Language Style in Virtual Community on Consumer Purchase Intentions Effect of Paradoxical Advertising on Negativity Bias Effect of Thinking Style on Donation: Moderating Role of Cause Type Effects of Design Symmetry on Perceptions of Brand Personality Effects of Harmony in Color on Perceived Variety and Consumption Estimates Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks. Effects of Resource Scarcity on Perceptions of Control and Impulsivity Effects of Social Distance on Consumers’ Responses to Company Transgression Efficiency Bias in Expected Value Assessment Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance Embracing A “Fresh Start”: How Consumers Engage To Change Their Lives Emodiversity and the Emotional Ecosystem Emotional Pasts and Rational Futures: Perceiving Change Over Time and Implications for Here-and-Now Thinking Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment Emotions Shape Construal Levels: The Case of Guilt and Shame Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat’s Campaign Engaging Garbage: An ANT/CCT Study of Municipal Food Scrap Composting Ethical Mindsets and Moral Transgression Classification: When Cleansing Licenses Consumer Indulgence Ethical Plates are Smaller Plates Evaluations of Iconic versus Genuine Experiences Depend on Attitude Functions Examining Chinese Consumers’ Intention to Purchase Luxury Group Package Tours Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence Experiential Gifts Foster Stronger Relationships than Material Gifts Exploring Consumptive Behavior Under Perceived Threat: The Case of Doomsday Preppers Exploring Possible Causes For a Gender Difference in The Effect of Heaviness on Consumer Evaluation Exploring Psychographic Differences between Preference-Based Segments in a Food Choice Situation Exploring the Effects of Original Brand Advertising on Demand for Copycat Products Exploring the Links between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts Extending Product Lines to Increase Sales of Original Products Eyes in the Sky: New Narratives in Consumers’ Technology Consumption Facial Feedback Hypothesis Revised: Frequent Smiling Can Reduce Wellbeing Familial Practice of Recycling Fashionalising Sustainable Consumption in Lifestyle Media Favorites Fall Faster: Greater Liking leads to Greater Satiation Feeding the children at school: unpacking fun food in packed lunches Feeling Affiliated vs. Feeling Relegated: The Impact of Gender and Interpersonal Touch on Emotions and Product Evaluations Feeling Older and Giving Back: The Impact of Felt-Age on Pro-social Behaviors Feeling Physically Short Increases Compensatory Consumption Firm Power, Power Distance Belief, and Consumer Price Fairness Perceptions Five–Finger-Discount for the Rejected: The Interactive Effect of Social Exclusion and Product Type on Shoplifting Behavior Focusing on the Left Digit: An Encoding or an Estimation Bias? Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data Following the Best Team or Being the Best Fan? Implications of Maximizing Tendency for Fan Identification and Sport Marketing Strategy Following-Through Opportunities: The Effects of Incidental versus Inherent Choices Forgiving Celebrities with Ethical Transgressions: The Role of Parasocial Relationships, Ethical Motivation and Regulatory Focus Mindset Fostering Advocacy: How the Underlying Constructs of Attitude Certainty Affect Persuasion Intentions Fostering Advocacy: The Unexpected Role of Source Expertise in Intentions to Persuade Others Fragile Products and Their Conscientious Owners Free Does Not Equal Free: The Differential Effects of "Freebie" Methods Friends or Non-Friends? How do WOM Senders' Relations Backfire Message Persuasiveness From Constrained Movement to Controlled Mind: The Effect of Space on Impulsive Behavior From Stress to Fun - How Life Transitions Predict the Likelihood of Choosing Novel Food Brands and Changing Preferences Fuelling Anger: How Craving Can Cause You to Lash Out Fun Made Me Do It! Transforming Consumer Well-Being Through Serious Play Gaze Direction in Print Ads Modulates Product And Brand Memorization Get Excited to Pay More! The Role of Arousal in Reference Price Selection Give ‘Em a Boost: Descriptive Norms Encourage Booster Seat Use with Low Involvement Parents Give Me Your Self: Gifts are Liked More When They Match the Giver’s Characteristics Giving by the Bucket, Taking by the Grain: The Gap between Health Communicators and Consumers Giving Happiness: Do Experiential Gifts Lead To More Happiness? Goal Commitment and Consistency in Avoiding Temptations Going to Extremes: Dialectical Thinking in the Context of Contradictory Information Golden or Graying? Cognitive Ability And Experience Predict Financial Outcomes Across the Lifespan Good Deeds with Good Deals? The Influence of Price Promotion on Consumers’ Intention to Participate in Donations at Checkouts Gratitude, Guilt, and Gift Giving Greedy Loss Prevention in Economic Decision-Making Groups Can Detect White Lies Growing Up Poor Improves Specific Mental Abilities Guess Where I'm From: Ambiguous Accents, Curiosity and Product Evaluations Guilt versus Shame Appeals: The Role of Regulatory Focus and Efficacy in the Understanding the Effectiveness of Distracted Driving Messages Happier with Less? Increasing the Hedonic Appeal of Smaller Portions with Enhanced Hedonic Sensory Imagery Have Your Cake and Make Her Eat It Too: Sabotaging Others While Maintaining Moral Self-Integrity Having Fun with Candy Crush: Second-Screen Media Multitasking Offers Gratifications and (Possible) Benefits For Advertising Having More But Not Feeling Better: The Effects of Merely Owning Preventive Goods on Risk Perceptions Health and Consumer Vulnerability: Identity Dissolution and Resiliency Behaviors Health, Wealth, or Beauty? How Consequence Type Influences Temporal Proximity and Vulnerability to Negative Health Outcomes Hedonic Durability Hiding From the Press: Negative Product Reviews, Feeling Incompetent, and Product Usage How 'Benefit Distribution' Influences Consumer Goal Perseverance in Loyalty Programs How Causal Locus Affects Consumers’ Emotions When Co-Production Results are Unsatisfactory? How Choosing for Others Affects Consumption for the Self: The Negative Consequences of Preference Imposition How Conventional Products Can Use Cause-Related Marketing Campaigns To Make Up for Not Being Organic How cooking as a consumption practice resolves value conflicts How Disgust Builds Social Bonds How Does Power Distance Belief Affect Status Consumption? How Does Taste Change? A Field-level Analysis of the Dynamics of Field-specific Cultural Capital How Experience Similarity Shapes Product Evaluation How Exposure to Romantic Stimuli Affects Consumer Preference for Sweet Food How Immigrants Travel with their Home Brands: Brand Relationships and Acculturation How Outside Options Influence Choice of Substitutes How People Underestimate the Financial Risks of Home Buying How Pinning Nordstorm Means Buying Macys: The Relationship of Social Media, Self-Concept, and Consumption Behavior How Scarcity Frames Value How Self-Construal and Social Presence Influence Information Processing Humanity Assertion and Anticipated Reckoning: Insights from Gift Exchange in a Crisis Context I am not Eligible to Control my Boyfriend’s Fashion? The Power of Fashionability I ANTHROPOMORPHIZE THEREFORE I AM: A METAPHORICAL EXPLANATION TO THE REFLECTIONAL FUNCTIONS OF PRODUCT ANTHROPOMORPHISM I Don’t Know You Anymore: Effects of Identity-Based Motivation on Responses to Rebranding I Get by With a Little Help From my Friends: The Impact of Stress and Spending Self-Control on Social Connectedness Products I Like the Way It Sounds: The Influence of Which Instruments and How Many Instruments are Audible on Music Preferences I Like to Move it Move it: Introducing Regulatory Fit from Body Movement I Need Your Accompany: Low Temperature Promotes Preference toward Anthropomorphized Products I Take Therefore I Choose? The Impact of Active vs. Passive Acquisition on Food Consumption I’M NOT TELLING: HOW SELF-BRAND CONNECTED CONSUMERS’ NEED FOR UNIQUENESS AFFECTS WORD OF MOUTH TO DIFFERENT REFERENCE GROUPS Ideal Affect as a Choice Criterion: The Role of Ideal Affect in Experiential and Material Purchases If it’s Useful and You Know it, Do You Eat? Preschoolers Refrain from Instrumental Food If the Future Feels Fine: When Are People Likelier to Share the Past or the Future? If You May Remember It, I Can Forget It: Social Identity Preservation by Motivated Forgetting I'm Happy to Listen to You. But Tell Me about Your Experiences, Not Your Objects I'm Struggling: Men's Stories of Mental Illness Imagine there’s No Calories: Simulation Underlies the Effects of Hunger on Serving Size Estimates Impact of Consumption Related Bragging of Others on Consumers' Self-Presentation and Self-Perception Impact of Intrinsic Value of Customer Co-creation in Service Recovery Impact of retail color combinations on luxury brand perception: The roles of category knowledge and centrality of visual product aesthetics In Brutal Times In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong In the Mood for Doing Good? How Affective States and Benefit Types Influence Consumers’ Decision Making with Regards to Sustainable Products Incentivized Persuaders are Less Effective: Evidence from Fundraising Experiments Increasing Brand Equity Through Competition Indecisive Consumers and Opportunity Cost Consideration Inferences on Negative Labels and the Horns Effect Influence of Spatial Reference Frame of Store Direction on Preference of Stores Varying in Social Density and Social Distance Inspirational Personalization: Abstract and Concrete Levels of Personalization Inspire Me to Donate: The Use of Mixed Emotions in Public Service Announcements Instantaneously Hotter: The Dynamic Revision of Beauty Assessment Standards Instrumentality and Emotional Attachment: A Study of Nomadic Consumers' Relationships with Their Possessions Integrated Marketing Communications (IMC) as a critical component to building Customer Based Brand Equity Interference of the End: Why Recency Bias in Memory Determines When a Food is Consumed Again Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches Is All Fair in War-themed Video Games? Promotional Premiums And Achievement-Based Hierarchies Is Concealing Emotional Expression Cool? Is Persuasive Power of Typography Real? The Influence of Attitude Toward the Typography on Advertising Evaluation It Must Be Good Because I Am Drooling: Incidental Salivating Experience Affects Product Liking It’s Alive! How Kinetic Property in Ads Shapes Novelty Perceptions It’s Just Too Easy: How Planning Affects Perceived Effort, Goal Value, and Motivation Jimmy Choo vs. Nike: Experienced Adaptation for Hedonic vs. Utilitarian Products Judging Good Taste: True Preference or Pretense? Judgments of Virtue in Consumer Behavior Just For Fun? Constructing Self Through Selfies Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory Keepin’ it Cool: The Behavioral Effects of Wearing Sunglasses Keeping Consumers in the Red: Hedonic Debt Prioritization within Multiple Debt Accounts Keyboard Warriors in Cyberfights: Conflict in Online Communities of Consumption and its Effects on Community Resources Knowing What You Need When You Need It Most: The Impact of Relative Progress Feedback during the Middle Stage of Goal Pursuit Knowing Your Place: How Status Presentation Affects Participation Intentions in an Online Community Labeling Exercise Fat-burning Increases Post-exercise Food Consumption in Self-imposed Exercisers Lay Theories of Time Learning about the Self through Advertising: The Effect of Behaviorally-Targeted Advertising on Consumer Self-Perceptions and Behavior Leaving Something for the Imagination: The Effect of Visual Concealment on Product Preference Less Choosing, More Doing! Desire For Choice is Eliminated by Procedural Control in the Consumption Process Less is Core: Consumer Debt Repayment and the Budget Constraint Paradox Less Than We Know: The Effect of Trait importance in Connectedness to the Future Self Life-changing Events Foster Favorable Responses to New Products Living in Harmony with Nature: A Post-Human Analysis of Consumers' Relationships with Nature Lonely Rebel or Pioneer of the Future? Towards an Understanding of Moral Stakeholder Framing of Activist Brands Looking Ahead or Looking Back: Current Evaluations and the Psychological Connectedness to a Temporal Self Looking Forward to Looking Back: How Future Replicability Affects Perceived Temporal Distance to a Past Event Looking Up or Looking Down Makes You Indulge More: The Fit between Store Shelf Cues and Consumer Dispositional Power Louis Vuitton and Your Waistline: Using Luxury Goods Depletes Self-Regulatory Resources and Impairs Self-Control Love it Longer: Sentimental Value Slows Hedonic Adaptation Love should be fun: Mothering as a practice Making Choices En Route: How Orientation Through Space Changes Subjective Closeness Making Choices when Sequentially Encountering Healthy and Unhealthy Options: The Role of Sensory Mode of Evaluation Making meal times fun: representation of mothers and family meals over time in Magazine Advertising Malicious Desire towards the Envied Product: Effect of Outcome-focused Mindset on Malicious Envy Managing Debt and Managing Each Other: Debt Management Decisions in Interpersonal Contexts Market Evolution through Shifts in Institutional Logics Material Words: How Sharing Material and Experiential Purchases with Others Influences Self-Esteem Media Multitasking and Visual Attention: Switch Triggers in Context and Content Meet the robot: Nao's chronicle Memory Protection Now Versus Memory Refreshment Later: The Effect of Time on Memory Goals Mental Accounting and Gift Card Spending Mental Traveling Along Social and Temporal Distance: The Influence of Cultural Orientation on Construal Level Minty Fresh! Absolving Dieters of Their Consumption Sins Modelling loyalty intention for mobile-apps: Impact of social diffusion and ease-of-use Moments of Truth: Nudges at the Point of Consumption in an Office Setting Monetary Participation in New Product Development More Than a Mental Barrier? The Effect of Perceived Product Distance on Consumers’ In-Store Purchase Decision Processes More Than Scarcity: How Consumers Make Sense of Stock-out Using Social Inference More Time, More Work: How (Incidental) Time Limits Bias Estimates of Project Time and Scope Motivated Hypochondriacs: Disease Labels Shape Health Perceptions Motivational Effects of Reminders on Accelerating or Delaying Task Completion Multisensory Brand Search: How the Meaning of Sound Guides Consumers’ Visual Attention My Curiosity Can Resist Anything but Temptation: The Incidental Effects of Curiosity on Inhibiting Self-Control My Louis Vuitton Bag from eBay is Definitely Genuine: Closing the Self-Discrepancy Gap through Self-Deception with Brands Naïve Theories of Monetary and Nonmonetary Prices for Mobile Applications Narratives of Cultural Trauma (and Resilience): Collective Negotiation of Material Well-being in Disaster Recovery Navigating by the Stars: What Do Online User Ratings Reveal About Product Quality? Need for Narrative Negative Information and Self-Referencing: Reviving the Sleeper Effect Negative Moods Spur Effortful Attainment: A Mood Improvement Strategy Negative Word-of-Mouth and Trait Self-Esteem: The Inverse Effects of Self-Liking and Self-Competence Neglect of Emotional Losses in Compensation Decisions Networked Kids and the Formation of Contemporary Consumer Identities No Harm, No Foul: The Role of Inferred Harm in Perceptions of Price Fairness Under Price Maintenance Norm Effects on Gender in Social Marketing Campaigns Promoting Savings Behavior Norms as Standards vs. Self-Descriptions: How Dynamic Information Shifts Interpretation of Normative Messages Not all That Glitters is Golden: The Impact of Procedural Fairness Perceptions on Consumer Satisfaction with Favorable Outcomes Nuances of Cooperation and Competition among Lower-Class Consumers Object’s Attributes & Choice Decisions: A Developmental Investigation On Pachelbel and Prices: How Musical Time Signature and Tonal Pattern Impacts Number Predilection Online Advertising: The Effect of Website Type on Attitude towards the Ad Online Frustration: A Threat to Efficient Communication ORDERING EFFECT OF ALPHABETS AND NUMBERS IN ALPHANUMERIC BRAND NAMES Parasocial Memory: Consumers’ Symbolic Narratives and Cultural Distinctions of Celebrities’ Intimate Familiarity Pay if You Miss: a Self-Control Mechanism Perceived Economic Mobility: Measurement, Validity, and Implication for Consumer Wellbeing and Materialism PERCEIVED STORE BRAND’S TRUSTWORTHINESS AS SIGNALS DURING CONSUMERS’ DECISION-MAKING: AN EXPERIMENTAL INVESTIGATION Perception of Environmentally-Friendly Efforts as Green or Greed Perceptions of Hospital Safety Records: Mean or Variance? Perspective Taking and Affective Responses: The Effect of Sympathy and Empathy on Post-Tragedy Attitude Picturing Time: How Taking Photos Affects Time Perception and Memory Pitch, Threat and Risk Aversion Planned but Not Purchased? A Field Study of Drivers and Consequences of Failed Purchases Political Ideology and Consumer Decision Making Politically Charged: What is the Effect of a Brand Taking a Decisive Political Stance? Politics and Status: How Political Ideology Shapes Status Concerns and Preferences Positive Affect at The Intersection of Two Cognitive Processes Magnifies The Second Process Positive Effects of Misfit in Sponsorship Relationships: When Misfit Benefits the Brand Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affect Word-of-Mouth Valence through Self-Construal Pound per Pound: Do Heavy Burdens Make Heavy People? Power and Status in Consumer Communities: Some Insights From A Netnographic Study Of Luxury Timepiece Collectors Power Distance and Consumer Evaluation of Vertical Brand Extension Pralines From a Smaller Gift Box Taste Better. Pretty Girl Rock: the Influence of Attractiveness, Genres, and Gender Stereotypes in Popular Music Pride and Licensing Effects: When Being Good Gives Us Permission to Be A Little Bad Pride and Prejudice - Promotion or Prevention? Investigating the Role of Domestic Country Biases in Consumers' Product Choices Prime Me if You Can: The Effect of Motivated Tuning on Susceptibility to Priming Procedures. Probabilistic Scarcity: Processing Disfluency Increases Attractiveness by Reducing Subjective Probability Product Gamification Professional Contests and the Emergence of Social Media as an Institutional Field Prolonging the Search for Meaning: How Hedonic Versus Eudaemonic Consumption Experiences Shape Preference for Variety Prosocial Co-Creation: How Cause-Related Marketing with Choice Strengthens Consumer-Brand Relationships Prosocial Incentives in the Field Protect or Hide Your Thoughts: The Meanings Associated with Actions Matter Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy Psychological Tangibility of Money Influences Loss Aversion and Propensity for Gambling Purchasing Happiness: The Effect of Authentic Consumer Behaviour Putting Environmental Awareness into Consumer Attitudes and Behavior Putting the Fun in Functionality: Appropriation, Ownership, and Pride Questioning the “I” in Experience: Experiential Purchases Foster Social Connection Rating with Confidence: How Rating Scales Affect Future WOM Behavior Ray of Hope: Hopelessness Increases Preferences for Brighter Lighting Reacting to Marketplace Claims: Consumer Moral Skepticism Reaction Utility Recoding the Boundary: The Code-Jamming Effects of Meta-Reflexive Practices in Consumer Acculturation Reconceptualizing and Theorizing About Digital Consumer Services: A Critical Review Reinventing the Wheel: An Investigation of Social Equity in Bike Share Programs Rejection Boosts Brand Desire: The Moderating Role of Self Esteem and Brand Status in the Effect of Brand Rejection Reminders of God Can Increase Risk-taking Removing Individuals' License to Misbehave Resist His Temptation vs. Reject His Generosity: Luxury Gifts in Romantic Relationships Resistance is Frugal: When Ignoring Nonconscious Goals Affects Psychological Ownership of Investment Decisions Revisiting Symbolic Visual Communication Rich and Square: Effects of Financial Resources on Product Shape Preference Risky “BIG”ness: How Conspicuously Signaling Persuades the Self but Dissuades Others Rock of Aging: Compensatory Technology and the Sustainability of Fun ROUNDTABLE: 10 Years of Consumer Neuroscience: Progress, Challenges, and Promises ROUNDTABLE: Close Relationships Theory in Consumer Behavior: Bridging Brand and Interpersonal Relationships Research ROUNDTABLE: Is it Still Worth it? Exploring Contemporary Marketplace Diversity Research ROUNDTABLE: Researching the Selfie ROUNDTABLE: Was Captain Kirk Wrong? Consumer Behavior Research and the “Prime Directive” Sampling of Consumption Experiences Save Dessert for Last? The Effect of Food Presentation Order on Food Choice and Caloric Intake Savoring and Preferences for Improving Sequences Saying “No” to Cake or “Yes” to Kale: Plans to Exclude or Include Foods to Reach Health Goals Saying a Little, Saying a Lot: Response Length as a Deception Cue for Consumers Saying Yes to the Dress but No to the Glow: Why Consumers Resist Arrogant Brands Schadenfreude in Sport: The Emotional Consequences of Affiliating Oneself With a Sport Team Seeing Green and Going Green: The Effects of Priming on Environmentally Friendly Behavior Self-Brand Image Congruence Measurement: A New Method Self-Expansion as a Way of Overcoming the Harmful Effects of Luxury-CSR Incongruity Self-Licensing or Satisfying Health Goals? Effect of Exercising on Food Choices Selling Out: Producer Motives in Markets for Art Sense and Mental Imagery: The Persuasive Implications of Visualizing Proximal and Distant Senses Service with a Smile or Screen? How Replacing Personnel with Machines Affects Customers’ Satisfaction with a Service Sex Tourism in Transnational contexts. Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing Shared Decision Making and Power in Relationships Shopocalypse! A Religion Movement Fighting Consumption Shopper Eye-Cue: Understating the In-Store Decision Process with Field Eye-Tracking Data Shopping While Nonwhite: Racial Discrimination in The Marketplace Shorter Physical Distance Makes an Event Seem More Likely to be True Should Strong Brands Invest in Ecolabels? An Accessibility-Diagnosticity Account of Perceptions of Brand Sustainability Simply Watching Sports’ Advertisements Makes Me Eat More Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another Sit or Stand to Save: Posture and Retail Price Perceptions Skin Lightening Practices and Local, Regional and Global Structures of Beauty Sleeping with One is Sleeping with Many: How Shifts in the Salience of Others' Behavior can Improve Contagious Disease Prevention Smile: You Haven't Seen This Before! Positivity, False Familiarity, and Consumer Behavior So Close I Can Almost Sense It: The Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions Social Tie Distance’s Effect on Regulatory Focus When Buying for Others SociaLab: A Living Laboratory for Social Entrepreneurship and Social Change Socially Excluded People Value Money for What it Can Do for Them — Restore Belongingness or Control Sounds Big: The Cross-Modal Effects of Auditory Pitch on Product Perceptions Sounds Convey Metaphorical Meaning of Environmentally Friendly Products Speeding Away from the Here and Now: Velocity and Mental Representation Spending Credit like a Windfall Gain Spending on Girls in Economic Recessions Spending Time with Mr. Lexus and Paying Money to Doughboy: The Effect of Time and Money on Preference for Anthropomorphized Products Spirituality on Creative Cognition: The Roles of Feelings of Freedom and Unconscious Thought Sponsoring a Rival has Benefits Too: A Longitudinal Study of Changes in Fan Attitudes Toward Favored- and Opposing-Team Sponsor Brands Stability vs. Change: The Effect of Political Ideology on Product Preference Stock in Motion Strategic Alliances in CRM: When and With Whom to Ally? The Effects of CRM Alliances on Consumer and Financial Markets Striving for Superiority: Face Ratio, Anthropomorphism and Product Preference Stumbled Upon: Impact of Framing as Expected versus Unexpected on Product Evaluations Subcultural Escapades: Radical Self-Expression, Therapeutic Praxis, and Controlled Chaos Sunk Search Costs and the Perceived Value of Information Superordinate Regional Identities and the Salience of Intergroup Rivalry: Effects of Spontaneous Recategorization on Brand Attitudes Surprise! Purchase Type Determines Whether Expectation Disconfirmation is Fun or Upsetting. Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals Taking a Gamble on Life: Consumer Risk Seeking for Experiences Tangible Possessions and the Self – How Objects Reduce Perceived Distance to Their Symbolized Meanings Targeting Dis-identification Strategies with Consumer Communications: The Case of Sexual Health Risk in Men Who Have Covert Sex with Men (MCSM) Taste the Waste – Biography of Food Items Teasing out Need for Affiliation and Need for Control in Preference for Anthropomorphized Products Thanks for What I’ve Got and Thanks for What I’ve Not: The Effects of Two Types of Gratitude on Prosocial Spending for Close and Distant Others That Which We Call a Rose by Any Other Name...Would it Smell as Sweet? How Slight Spelling Variations of Brand Names Alter Consumers' Sensory Perceptions That’s Not How I Should Feel: Emotion Profile-Inconsistent Emotions as Identity Threats The ‘Partners-in-Crime’ and the ‘Lone Wolf’: Comparing the Unethical Behaviors of Dyads and Individuals The “Left-to-Right Effect” of Product Location on Consumer Judgment The Adaptiveness of Unconscious Brand-Attribute Associations The Age of Materialism: Age, Period, & Cohort Effects Across the Life Cycle The Applicability of Self-Nature Connection Measures in Consumer Research The Asymmetric Effect of Portfolio- and Image-Based Abstractness for Building and Protecting Brand Equity The Asymmetric Effects of Communicating Experiential Brand Benefits The Avoidance of Moral Obligation The Belief in a Favorable Future The Benefits of Behaving Badly: Successful Regulation by Planned Deviation The Better of Two 'Goods’: Choice Given a Trade-off between Pro-social and Pro-environmental Performance The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation The Boundary Role of the Type of Revenge Behaviors: Longitudinal and Experimental Approaches The Changes of Meaning over Life Stages: Caftans as Expression of Moroccan Women’s Identities The Choice Effect – How a Free Alternative Influences Consumers’ Responses to Free-to-Fee Switches The Consumer Regulation Scale: Strategies for Regulating Responses to Consumption Cues The Cool Scent of Power: Effects of Ambient Scent on Preferences and Choice Behavior The Counterproductive Effects of Fantasies: How Visualizations of Goal Attainment Demotivate Consumer Behavior The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations The Dark Side of Marketing Tactics: Scarcity Promotions Induce Aggressive Behavior The Desire to Acquire Wish List Items: The Ironic Effect of Choosing to Delay Aspirational Purchases The Differential Effectiveness of Scarcity Message in On-line Advertising The Dissociation between Consumers’ Memory Predictions and Memory Performance The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit THE DOMINANCE OF MORAL CHARACTER IN ENDORSER PERCEPTION: PERCEIVER EFFECTS OF DISPOSITIONAL TENDENCY, MORAL INTUITIONS, AND SELF-LOCATION The Dual Influence of the Number of Prior Ideas on Solvers’ Creative Performance in Open Ideation Contests The Effect of Affective State on Consumers’ Pro-social Choices: Does Good Mood Make People More Environmentally Friendly? The Effect of Anticipated Firm Interaction on Consumer Evaluations of the Firm The Effect of Caffeine Consumption on Performance in Group Decision-Making The Effect of Corporate Ethical Transgression on Consumer Support for Nonprofits: The Role of Negative Moral Emotions and Individual Differences The Effect of Default Time Units on Budget Estimation The Effect of Distinctive Peaks on Evaluations of Experiences Represented as Wholes or Parts The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection The Effect of Ethical Corporate Behaviours on Consumer Support for Nonprofits: The Role of Gratitude and Social Justice Values The Effect of Overlapping Price Ranges on Price Perception The Effect of Phonetic Embodiment on Attitudes towards Brand Names The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations The Effect of Situational Factors on Cross-Cultural Consumer Risk-Taking The Effectiveness of Advertising Disclaimers on Digitally Enhanced Images for Men and Women: The Role of Emotional Granularity The Effectiveness of Reciprocity Appeals in Economic Booms and Busts The Effects of an Emergency Reserve on Self-Control Performance The Effects of Comparative Processing and Mitigating Information on Customer Choice of a Brand with Negative Attributes The Effects of Construal Level Over Time The Embodied Psychology of Time Limits: How Unrelated Motion States Shape Intentions to Act by a Deadline The End-of-Decade Effect The Endowment Effect for Experiences The Healthy = Expensive Intuition: Why Perceptions that Healthy Eating Costs More Can Be So Costly The Impact of Artistic Ownership on Aesthetic Judgment and Preference The Impact of Early Life Experiences on Young Adults’ Compulsive Buying Tendencies The Impact of Materialism on Feeling Financially Inadequate: An Exploratory Study The Impact of Parental Divorce on Consumers' Moral Judgment Processes The Impact of Scarcity on Consumers’ Choices of Multiple Items from a Product Class The Impact of the Maximizing Mindset on Decision Time The Implications Of Mother Nature: Experimentally Induced Gender Brand Personality Predicts Green Brand Image The Individual Dynamics of Online Reviews The Influence of Belief-Consistent Nutrition Information on Food Consumption The Influence of Category Frame on Budgeting The Influence of Color, Shape, and Font Formatting on Consumers’ Perception of Online Drugstores The Influence of Confirmatory Reasoning on Extremeness Aversion The Influence of Next-Step Reference Point: A Carrot to Help Getting out of Middle-Stuck The Influence of Reward Progress Rates, Program Magnitudes, and Step Sizes of Reward Programs on Consumer Choice The Influence of Self-Identity on Consumer Recycling Behavior The Influence of Sharing versus Self-use on the Preference for Different Types of Promotional Offers The Influence of Vertical Product Positions on Consumer Judgment The Influence of Visual Art and Regulatory (Non) Fit on Product and Advertisement Evaluation The Interaction Effect of Bitter Taste and Mood on Consumers' Saving Decision The Interplay of Form Design and Innovativeness on New Product Evaluation The Mask We Wear: Consumer Escapism Through Cosplay The Mere Presence of a Photo on a Product Label Can Change Taste Perception The moderating effect of temporal distance on partitioned vs. combined pricing The Monetary Value of Conversational Value The Motivating Force of Carrot versus Stick Incentives on Prosocial Behavior The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making The Nordic Street Food Evolution: One Food Truck at a Time The Peculiarly Persistent Pleasantness of Bizarre Experiences The Planning Paradox: Increased Economic Uncertainty Decreases Retirement Planning The Positive Effect of Guilt: Construal Level, Fit, and Fluency THE PROTESTANT WORK ETHIC AND ITS ROLE IN OUTCOME PREDICTION BASED ON COST OF MEANS The Public Heart: The Impact of Sharing Emotions on Social Media The Relationship Between Household Life Cycle and Brand Loyalty The Role of Brand Prominence on Consumer Perceptions of Responsible Luxury The Role of Category Average Reference Points and Health Halos in Purchase Intentions of Healthy and Hedonic Food The role of fluency on mental accounting The Role of Ideology in Contesting Market-Based Institutional Arrangements The Role of Interpersonal Attachment Anxiety and Security on Consumer Responses to Customized Pricing The Ron Burgundy Effect: Exploring Differences Between Actors and Characters on Endorsement Effectiveness The Scrapbook as an Autobiographical Memory Tool The Social Consequences of Envy The Stereotype Content Model Applied to Country-of-Origin Stereotypes: Model Validation and Prediction of Purchase Intentions The Surprising Effectiveness of the Hostile Mediator The Topography of Generosity: Nonlinear Evaluations of Prosocial Actions The Undercover Altruist – How The Fear For Social Sanction May Discourage Moral Behavior. The Unspectacular Irish Pub: The Themed Retail Environment as a Mise-en-Scene The Unwritten Rules About Breaking the Rules: “Cheating” and the Emergence of Competing Practices in Consumer Collectives The Urgency Bias The U-Shaped Relationship between Hedonic Shopping Motivation and Consumers’ Changes in Purchase Decisions The Warmth of our Regrets: Regulating Regret through Temperature The Weibo of Desire: Accelerating Consumerism in the Social Media Era Thinking About Scarcity Thriving in a Sinking System: When Does a Threatening World Promote Meaningful Behaviors Throw It All Away? The Effects of Activated Self-Change Concept on Product Disposal Tilt Your Head and You'll See Why: The Influence of Deliberating Bodily Movements on Consumer Resolution of Conflicting Information Time-Space Association: How Spatial Constraint Affects Temporal Perception and Decision To Contrast Or Not To Contrast? Consumers’ Response To Color Combinations To Deliberate or Not? The Role of Regret Salience and Deliberation on Valuation To Share or Not to Share? Antecedents of Brand Content Sharing in Social Media To Wait or Not? Why Creating Curiosity May Increase Patience Too Attractive to Pass: A Peculiar Appeal of Shorter Redemption Windows of Daily Deals Top or Bottom of the Screen? Vertical Position as a Representation of Rationality and Emotionality Topping it Down: Reversing the Unit Bias in Mixed Indulgences Transportation Back: Reflecting On The Journey Treasure Hunting in a Mess! The Positive Un-categorization Effect on Choice Evaluation Trigger Healthy: How Samples can Create a Healthy Shopping Momentum Trivializing Compensation and Muddy Linings: When Firm Expenditures to Acknowledge Backfire Trixy Eyes: Eye-Contact on Packaging Increases Trust and Choice Tryvertising - What Makes Consumers Share Product Innovations With Others? Two Different Paths to Savings: How Money Views and Self-Construals Influence Saving Behavior Two facets of narcissism and compulsive buying Two Types of Negativity Biases in Comparative Evaluations U.S. Multicultural Marketing: Towards an Ethnic Identity Scale Unaided vs. Aided Pick-Any Brand Image Data Elicitation Uncertainty Increases Motivation Understanding Gamification of Consumer Experiences Understanding the Consumer Culture of Self-Help: Fun, Play and Prayers Understanding the Decision Making Processes of Indecisive Consumers Uniformity Bias in Attribute Perception and Evaluation Upward Intergenerational Influences on Parents’ Innovativeness and Innovative Behavior in Single-Child and Non-Single-Child Families Urban Reconfiguration, Heterogeneous Community Collaboration and the Co-Construction of Shopping Experiences. Using Contested Heritage to Reproduce Ideology in Cyprus: The Museum of Barbarism and Vulnerable Consumers Using Social Comparisons to Motivate Health Behavior Over the Lifespan: The Impact of Experience with Health Problems Value Creation and Consumption: When Consumer Creativity Generates Value in Online Forums Vertical and Horizontal Individualism as Determinants of Materialism within and across Cultures Videogames: Diving in the heart of parallel worlds Want More or Need Less: Assortment Size Preferences for Hedonic and Utilitarian Products Waste in Consumption—Who Does It? We are Where We Live: The Country-Image Congruency Effect on Brand Attitude We Don’t Think You’re Important: Exploring the Effects of Loyalty Programs on Those Excluded from Benefits Weight Loss at the Cost of Safety is OK for Women: Thin Female Norm and Perceptions of Weight Loss Products Using Before and After Appeals What are Friends for: Shifting Focus of Social Relationship to its Instrumentality as a Response to Future Anxiety What Is It? How Does It Work? Why and How Consider the Curiosity as a Main Concept for Research on Interactive Consumer Decision Aids. Application with a Virtual Fitting Room. What Motivates People to be Materialistic? Developing a Measure of Instrumental-Terminal Materialism What Satisfies A Curious Mind? Curiosity Prompts Novel Reward Seeking What Shall I Call Thee? The Impact of Brand Personality on Consumer Response to Formal and Informal Address What Will They Think of Me?: Anticipated Impressions and Product Decisions What’s in a Name: Sound Symbolism of Stock Ticker Symbols Predict Stock Performance What's My Age Again? Subjective Versus Physical Age Feedback Moderates Consumer Health-Related Behavior When ‘Healthier’ Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders When “My” Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes When 698 Victims Receive More Donations than 700 Victims: Effects of Number Roundness on Donations When and Why You Should Leave Your Romantic Partner at Home When Going Shopping When Calorie Information Does and Does Not Impact Consumers’ Food Choices When Choosing for Others is More Fun (and Less Depleting) than Choosing for the Self WHEN COMPLEXITY IS SYMMETRIC: THE INTERPLAY OF TWO CORE DETERMINANTS OF VISUAL AESTHETICS When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments When Do Consumers Prefer to Look Like a King vs. Feel Like a King? Power-Induced Preferences for Experiential vs. Material Luxury When Do Political Ideologies Affect Brand Extension Evaluation? The Role of Mindsets When do Sensory Stimuli Affect Brand Extension Evaluations? When Food Advertising Triggers Salivation: The Role of Positive Affectivity on Appetitive Craving and Eating Intentions When Happiness Shared is Happiness Halved: How Taking Photos to Share with Others Affects Experiences and Memories When He Takes the Product, I Take the Product: Importance of Mirror Neurons in Television Commercials Context When Highly Curious Consumers Have High Self-Esteem: Maximizing the Effects of Augmented Reality in Brand Communication WHEN INTERDEPENDENTS DO NOT DONATE: THE EFFECT OF FEAR ON CHARITABLE GIVING When it Could Have Been Worse, it Gets Better? The Effect of Uncertainty on Hedonic Adaptation When Moral Identity Gets Threatened: Shifting Between Personal and Social Identities When One Error Elicits Another: Unnecessarily Costly Reactions to Personal Fault WHEN OPPOSITES ATTRACT: INCORPORATING TRAIT COMPLEMENTARITY INTO THE MEASUREMENT OF SELF-BRAND PERSONALITY ALIGNMENT When Paying $92 plus $5 Shipping is Acceptable but Paying $97 is Not: The Role of Justification on the Effectiveness of Partitioned Pricing WHEN SIZE MATTERS: EXPLORING PERCEPTIONS AND JUSTIFICATIONS OF DEVIANT CONSUMER BEHAVIOR. When the Worst is Not so Bad: Unhelpful Reviews Enhance Positive Impressions When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism When Underdog Narratives Backfire: The Effect of Perceived Market Advantage on Brand Status When We See the Forest: Value-for-money Contrast in Cross Category Referencing Who Should Tell the Story? Source Effects in Brand Biographies Why “Reward Both” (vs. “Reward Me”) Referral Schemes Are More Likely to Succeed for Experiential vs. Material Purchases Why Are Some Brand Co-Creation Activities More Effective Than Others?: The Effects of Brand Knowledge Potential and Self-Brand Connection on Brand Engagement Intentions Why are Your Luxuries Perceived as Counterfeits? Why believing in either more or less willpower capacity can increase self-control performance: A fluency perspective Why Consumers Buy Green Products? A Utility Theory Perspective Why Did You Betray Me, My Friend? When Selling Extended Warranty Backfires Why We Decide Not To Decide? Decision Avoidance as a Means of Cognitive Closure. Will A Broad Identity Increase Preference for More Advanced Products? The Impact of Identity Breadth on Consumer Choice Will the Excitement Help You Remember? The Impact of Ad-Arousal on Memory WORKSHOP: How to Write a Great Review: Reviewing and Advancement Advice from JCR WORKSHOP: J-ACR Discussion Would Materialists Buy a Counterfeit Even When Most People Know it is Not Legit? WWJD? The Effect of Religious Mindsets on Consumer Responses to Organizational Failures You Broke Our Contract!: Social Exclusion Differentially Influences Independent and Interdependent Consumers’ Impression Management Goal Pursuit You Can Frustrate "me" But Not "us": The Moderate Effect of Self-Construal on Response to Luxury Brand Exclusion You Can’t Always Get What You Want: The Effect of Childhood Scarcity on Substitution Decisions You Drive a Porsche: Women (Men) Think You Must Be Tall (Short), Intelligent and Ambitious You’re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products Your Fake Smile Hurts My Heart: The Effect of Employee Authenticity and Manipulative Intent on Customer Perceived Value and Satisfaction Your Time or Your Money? How Fear of Failure Affects Charitable Contributions of Time versus Money Zooming In While Zooming Out: How a Consumption Context Animates a Macro-focus Investigation and Stimulates New Opportunities for Theoretical Insights
© 2023 Association for Consumer Research
Close modal window
