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Proceedings Volume NA-41
Embodied Cognition and Social Consumption: Self-Regulating Temperature through Social Products and Behaviors
"I CAN'T STAND MY TEAM, BUT I CAN'T LIVE WITHOUT IT": AMBIVALENCE AMONG HIGHLY IDENTIFIED SPORTS FANS
"MEANING SIMILAR" WINS, "LOOKING SIMILAR" LOSES? THE EFFECT OF PERCEPTUAL SIMILARITY AND CONCEPTUAL SIMILARITY ON CONSUMERS' PERCEPTIONS OF COPYCAT BRAND NAMES
"OUR" PAST GIVES "ME" A BETTER FUTURE: THE INFLUENCE OF COLLECTIVE NOSTALGIC CONSUMPTION ON FUTURE PERCEPTIONS
"PEOPLE" CAN BE BETTER THAN “YOU”: THE MODERATING ROLE OF REGULATORY FOCUS ON SELF-REFERENCING EFFECT
(Over-)Optimism in Two-stage Choice
‘Does This Tax Make Me Look Fat?’: Using Stigma-Inducing Labels to Decrease Unhealthy Food Consumption
‘I’ versus ‘You’: Self-focus as a Mediator of Emotion Effects on Self-control
“BUT WHAT DO I KNOW?” METACOGNITIVE PROCESSES OF THOSE WITH LOW SELF-ESTEEM
“FOLLOWING BEHIND” VERSUS “KEEPING UP”: THE EFFECT OF POWER DISTANCE BELIEF AND SUPERIOR’S CONSUMPTION ON CONSUMER’S PREFERENCE FOR STATUS RELATED PRODUCTS
“GOING AGAINST THE FLOW” THE METAPHORICAL EFFECTS OF SENSORIMOTOR RESISTANCE
“I KNOW IT’S YOUR FAULT, BUT I BLAME THE MATCHMAKER MORE:” CHANGES IN CONSUMER TRUST TOWARD SOCIAL COMMERCE COMPANIES DUE TO DISSATISFYING PURCHASES IN A TWO-SIDED MARKET.
“ME” LIKES EXPERT REVIEWS AND “WE” LIKE CONSUMER REVIEWS: MODERATING OF PRODUCT NEWNESS
“SLIM” CIGARETTES AND CONSUMER INFERENCES ABOUT PRODUCT HARMFULNESS
“So Cute I Can Eat it Up”: Priming Effects of Cute Products on Indulgent Consumption
“THE BAD GUYS IS TASTY”: HOW VISUAL PACKAGING CUES AND NUTRITION KNOWLEDGE INFLUENCE PRE-SCHOOL CHILDREN’S PERCEPTIONS AND SELECTIONS OF SNACKS
“THE PERFECT DRIVING MACHINE”: THE EFFECT OF FAMILIARITY AND SEMANTIC SIMILARITY ON LEARNING AND RECALL OF BRAND SLOGANS
“This Isn’t So Bad”: Assimilation, Contrast, and Self-Control on Healthiness Perceptions
A COMPETITION AMONG NEW METHODS FOR ELICITING PROBABILITY DISTRIBUTIONS
A Cross-Cultural Study of Price Search Decisions
A Fluency Account of How Price Operates as a Cue to Psychological Distance
A Negation Bias in Word of Mouth: How Negations Reveal and Maintain Expectancies About Brands and Products
A Pen (8 min)
A Selfless or Selfish Act: The Incidental Effect of Direction of Comparison on Prosocial Behavior
A Study of the Play Element of a Location-based Social Network: Foursquare (20 min)
A TOUCH OF EVIL: HARMFULNESS ALTERS SENSORY CHARACTERISTICS
A View to a Choice: The Effects of Lateral Visual Field on Choosing between Healthy versus Unhealthy Food Options
Abstract Art as an Emotional Buffer
Acknowledging Consumer Gratitude: Leveraging the Voice of the Consumer to Increase Loyalty
AFFECT IN THE SELECTION OF REFERENCE PRICES
Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged from 50 to 65
All that Glitters is Gold: Conspicuous Sensory Consumption as a Means for Self-Worth Restoration
Altruistic Behavior, Egoistic Choice
AMBIGUITY IN HETEROGENEOUS CONSUMPTION COMMUNITIES: CONFUSED CONSUMERS?
Ambiguity Seeking in Payoffs as a Source of Consumer Patience
An Analysis of Anger Responses within the Context of Virtualized Consumption of Hatsune Miku
An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, With Implications For Childhood Obesity
AN EMPIRICAL INVESTIGATION OF THE DYNAMICS OF RELATIONSHIP DEVELOPMENT IN BRAND COMMUNITY
AN EXPLORATORY STUDY OF THE ROLE OF EMPLOYEE SKIN TONE ON CUSTOMER EVALUATIONS
Answering Why: Action and Reaction Explanations in Word-of-Mouth
ANTI-BRAND MOVEMENT: POLITICO-CULTURAL RESISTANCE AND ETHICAL COMMITMENT
Anticipating Regret When Making Investments
Anticipating Sharing and Preference for Hedonic Products
Anticipating Variety Reduces Satiation from a Current Experience
ARE VALUES ALWAYS ABSTRACT? HOW CONSTRUAL LEVEL AND IDENTITIES INFLUENCE THE USE OF VALUES ON GREEN CONSUMPTION
ARE YOU ONE OF US? REGAINING ONLINE CREDIBILITY THROUGH COLLABORATIVE PRODUCT DEVELOPMENT
Around the World of Tourist Souvenirs (30 min)
Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices
Asserting Integration through Nostalgic Discourses: Acculturation to an International Community
Avoiding Behavioral Resistance to Diet and Exercise Messages
Beat Competitors or Beat Yourself: Differential Effects of Goal Focus on Players’ Motivation in Different Stages of Competitive Goal Pursuit
Beating the Market: Competitive Mindset and the Allure of Unintended Value
Beauty in a Bottle: Package Aesthetics Cues Efficacy Beliefs of Product Performance
Behind the "Privacy Paradox": Decreasing Disclosure by Viewing Information as a Constrained Resource
Benefiting from Inequity Promotes Prosociality
Best Practices for Behavioral Lab & Subject Pool Management
Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphization on Price Fairness
BLURRING THE LINE: HOW DISFLUENCY BEGETS SIMILARITY
Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships
Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning
BRAND SALIENCE FOR THE VISUALLY IMPAIRED: AN EXPLORATION ON BRAND RECEPTION AND EXPERIENCE FOR BLIND AND LOW VISION AUDIENCES
BRAND TRANSGRESSIONS AND CONSUMERS’ DELIBERATE SELF-PERSUASION
Brands Status and Reverse Placebo Effects: High Status Products Inhibit Performance Despite Being Preferred
Broadcasting and Narrowcasting: How Audience Size Impacts What People Share
Broadening Perspective, Changing Narratives, and Improving Academic Performance: The Effects of Values Affirmation Interventions
BUT I DESERVE IT! THE IMPACT OF PRODUCT POSITIONING ON CONSUMER INTENTIONS TOWARD FAIR TRADE PRODUCTS
BUT I DON'T WANNA! HOW GROUP FUN CAN INCREASE CONSUMERS' MOTIVATION FOR THE UN-ENJOYABLE
BYOB: How Bringing Your Own Shopping Bags Leads to Indulging Yourself and the Environment
Camaraderie in Crime: Shared Self-control Decisions and Affiliation
CAN "SHARING THE GUILT" LICENSE INDULGENCE?
Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture
Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation
Can’t See the Forest for the Trees: Increased Local Processing in Mass Customization Systems
Changing “Fate” through Choices
Changing the Way We Think About Consumer Financial Decision-Making: Bridging Theory, Practice, & Relevance in Household Financial Decision-Making
Charitable Giving to Controllable Misfortunes: The Role of Deliberation and Victim Identifiability
Charities, Connections, and Costs: Why and When Moral Identity Triggers Preferences to Donate Time versus Money
Childhood Obesity: Is Advertising the Culprit?
Choice Utility
Choosing the More Effortful Option for Illusionary Self-Control
Choosing to Participate: The Effects of Message Type on Enrollment and Participation
Citizen Consumer (29 min)
Close, Yet So Far Away: The Influence of Temporal Distance on Mobile Promotion Redemption during a Shopping Experience
CoBrand Harm Crisis and Consumer Attributions of Responsibility
Coffee shops yesterday, running groups today - consumption communities as the new address for Oldenburg's third places (20 min)
COGNITION, CULTURE AND CONSUMPTION IN THE AFTERLIFE
Cognitive Motivation and Its Impact on Price Cognition
Collective Moral Identity Projects: Authentic Brand Users Anti-Counterfeit Framework
COLLECTOR-BRAND RELATIONSHIPS: CONSUMER ENGAGEMENT VIA DISNEY PIN COLLECTING
Color Me Morally: White and Black Colors Influence Moral Behaviours
Commitment to Virtuous Behaviors: How Self-control Shapes Commitment to Near vs. Distant Behaviors
COMMUNITY, IDENTITY AND SHARING THROUGH BIKE PATHS
Compensatory Communication: Consumer Knowledge Discrepancies and Knowledge Signaling in Word-of-Mouth
Competitive Mindset: Does Scarcity Call for Selfishness?
COMPULSIVE COLLECTING: CONCEPTUALIZATION AND MEASUREMENT
Concealing Your Consumer Stupidity: How the Fear of Appearing as an Incompetent Consumer Reduces Negative Word-of-Mouth
CONNECTING THE DOTS: USING SEQUENTIAL EXTENSIONS TO ACHIEVE BRAND GROWTH
Consequences of Cultural Fluency
Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice
Conspicuous Consumption, Relationships and Rivals: Women’s Luxury Products as Signals to Other Women
Constructing Identity through Cultural and Ancient Interpretations of the Female Body
Consumer Creativity in Product Design: The Effects of Providing a Default Product on Idea Generation
CONSUMER EMOTIONAL INTELLIGENCE AND ITS EFFECTS ON GOAL-ORIENTED APPEALS IN ADVERTISING
CONSUMER EXPERIENCE WITH AUGMENTED REALITY AT BRANDS’ EVENTS
Consumer Generativity Can Make a Difference
CONSUMER INCOMPETENCE AND THE MOTIVATION TO AVOID CONSUMPTION
CONSUMER JUDGMENTS AS A FUNCTION OF SOCIAL CLASS
Consumer Negotiation and Acquisition at the Bottom-of-the-Pyramid: The Case of Women Market Traders
Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter?
Consumers’ Choice Formulation Under Risk: A Competence-Based Perspective
CONSUMERS’ ENDORSEMENTS FOR COMPANIES AND CAUSES: THE ROLE OF SYMBOLISM AND VISIBILITY
Consumers’ Global Versus Local Brand Choice In Foreign Contexts
CONSUMERS’ NEED FOR PRESTIGE: SCALE DEVELOPMENT
CONSUMERS’ PERCEIVED COUNTERFEIT DETECTION: A CONSTRUCT WITH FORMATIVE MEASUREMENT NATURE AND ITS RELEVANCE TO CONSTRUCT VALIDATION
CONSUMERS’ REACTIONS TO ASSORTMENT REDUCTIONS AND SHELF CATEGORIZATIONS
Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced or Undermined?
CONSUMING GREEN, LIVING GREEN: BOUNDARY CONDITIONS OF THE LICENSING EFFECT
Consuming the Contradiction (17 min)
CONSUMING TO SUPPORT THE FREE MARKET: THE EFFECTS OF ECONOMIC SYSTEM-JUSTIFICATION ON CONSUMER PREFERENCES
Consumption & Heritage
Consumption Addiction: A Research Agenda of the Progression from Adaptive to Maladaptive Categories of Consumption Behaviors
Consumption and the Irish Recession: Tiger Tales of Consumer Abundance and Recession
CONSUMPTION-RELATED CHALLENGES AND CONSUMERS’ ACCUMULATION OF FIELD-SPECIFIC FORMS OF CAPITAL
CONTAMINATING RETROSPECTIVE ENJOYMENT
Controlling Consumption: The Illusiveness and Pervasiveness of Gender Norms in the Ugandan Marketplace
Conversation Pieces
COPING VERSUS ENHANCEMENT MOTIVES OF COMPULSIVE BUYING AND SUBTYPING OF COMPULSIVE BUYERS
COPING WITH DISGUSTING CONSUMPTION: MANAGING THREATS FROM SELF AND OTHERS
Coping with Social Identity Threats: Defending the Self without Sabotaging Self-Control
Coping with Stress in the Age of Warcraft: A Conceptual Framework for Consumer Escapism
CORE VERSUS PERIPHERAL INNOVATIONS: THE EFFECT OF INNOVATION LOCUS ON CONSUMER ADOPTION OF NEW PRODUCTS
Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions
CREATIVITY IN NEW PRODUCT DEVELOPMENT; WHEN COLLECTIVISTIC VALUES OUTPERFORM INDIVIDUALISTIC VALUES
Crowdfunding to Make a Difference: The Role of Choice in Funding Social Ventures
Cuing Consumer Identity Salience: The Moderating Role of Consumer Boundaries
Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage
Cultured Materialism: The Culturally Bound Link between Materialism and Subjective Well-Being
CUSTOMER EFFORT AND THE MORAL SELF: AN EXAMINATION IN A PRODUCT CUSTOMIZATION CONTEXT
Customized Assembly: How Does Effort Influence the Value of To-be-assembled Products?
Default Effects under Pay-What-You-Want: Evidence from the Field
Depletion-as-Information: The Role of Feelings in Resource Depletion
Descriptive Norm as a Moderator in Predicting Fundraising Responses from Involvement and Social Influence Susceptibility
Deserved Fruits of Labor? Culture, Just-World Beliefs, and Preferences for Redistributive Incentive Schemes
Designing QUALTRICS Studies
DETAILS TO SPARE: THE EFFECTS OF PRODUCT RISK DISCLOSURE ON CONSUMER EVALUATIONS OF BRANDS AND PRODUCT MANUFACTURERS
Development and Validation of an Evaluation Difficulty Scale
DIFFERENTIAL EFFECTS OF SOCIALIZATION AGENTS ON MUSIC PIRACY
DIFFERENTIAL IMPACT OF INTERPERSONAL ENGAGEMENT ORIENTATIONS ON CUSTOMER SATISFACTION ACROSS CULTURES THROUGH CUSTOMER PARTICIPATION IN SERVICE PROCESSES: A STRUCTURAL EQUATION MODELING-BASED MULTI-GROUP ANALYSIS
Digital Shopping: What You Need to Consider
DISPROPORTIONATE POSITIVITY AND NEGATIVITY BIASES OF BRAND EXTENSION INFORMATION
Distinguishing Two Forms of Consumer Uncertainty
Distractions: Friend or Foe in the Pursuit of Conscious and Nonconscious Goals?
DO NOT TOUCH ME, BUT PLEASE DO: CONSUMER MISJUDGMENT OF COMFORT WITH INITIATING AND RECEIVING INTERPERSONAL TOUCH
DO NOT WASH YOUR HANDS WHEN YOU EAT JUNK FOOD: THE POSSIBILITY OF A REVERSE MACBETH EFFECT IN CONSUMER BEHAVIOR
Do Others Influence What We Say? The Impact of Interpersonal Closeness on Word-of-Mouth Valence
Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters
DO THOUGHTS OF MONEY INFLUENCE PEOPLES’ HEALTH RISK PERCEPTIONS?
Do Weight Watchers Want More Options? How Activating Self-Regulatory Concerns Triggers the Need for Variety
Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots
DOES 8 OF 10 EQUAL 80 OF 100? THE SCALE MAGNITUDE EFFECT ON SINGULAR OPTION EVALUATION
DOES A PARENT’S SOCIAL ECONOMIC STATUS AFFECT THE EFFECTS OF TELEVISION ADVERTISING DIRECTED TO CHILDREN? FINDINGS FROM FIELD EXPERIMENTS OF KINDERGARTEN SAMPLES IN SOUTH KOREA
DOES BITTER TASTE MAKE YOU PERFORM BETTER IN SELF-CONTROL?
DOES COUNTRY HERITAGE LEGITIMIZE THE HIGH-END IMAGE OF AFFORDABLE FASHION BRANDS? AN ANALYSIS OF THE COUNTRY-OF-ORIGIN APPEALS OF ZARA, UNIQLO, AND H&M
DOES HEAVIER WEIGHT MEAN MORE POWER? EXAMINING THE MODERATING ROLE OF DOMINANCE TRAIT AND SEMANTIC CONGRUENCE
Does Imbalanced Spending Sabotage Happiness? Moderating Influence of Time vs. Money
Does Living in New York City Make People Happy with Their Leisure Life?
DOES NON-DIAGNOSTIC TOUCH OF BUSINESS DOCUMENTS AFFECT THE JUDGMENT OF PROFESSIONALS AND INSTITUTIONS?
Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?
DOES THINKING “OUTSIDE OF THE BOX” MAKE PEOPLE FEEL “FULL”? THE INFLUENCE OF CONSUMER CREATIVITY ON SATIATION FOR UNHEALTHY FOODS
Doing it the Hard Way: Low Personal Control Drives Preference for High-Effort Products
DON’T REWARD YOURSELF! HOW CELEBRATION (NOT REWARD) OF ACCOMPLISHMENT INCREASES ENJOYMENT AND MOTIVATION TO PERSEVERE
Dynamics of Marketplace Inclusion and Consumption in Bazaars as Other Retail Spaces
Earning Luckiness: The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes
EATING RIGHT, EXERCISING, AND....READING? THE EFFECT OF READING ABOUT HEALTH-RELATED TOPICS ON THE INTERNET
EFFECT OF CSR ATTRIBUTES OF FOOD PRODUCTS ON TASTE EVALUATION, MEDIATION ROLE OF NATURALNESS
EFFECT OF NICOTINE CONSUMPTION ON RISK TAKING: A STUDY OF GAMBLING BEHAVIOR
Effect of Price Estimate Precision on Pre- and Post-Outcome Satisfaction
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
Effects of Different Types of Schematic Support on Item and Associative Memory for Brands in Older Consumers
Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf
EFFECTS OF HIGHLY ATTENTIVE SERVICES: ROLE OF RELATIONSHIP DYNAMICS AND NORMS
EFFECTS OF PERCEIVED OTHER’S SATISFACTION AND THE ROLE OF THE INTERDEPENDENT SELF IN GROUP SERVICE CONSUMPTION
Effects of Resource Scarcity on Perceptions of Control
EMBODIED AND PRIMED CLEANSING EFFECTS ON CONSUMER INDULGENCE
Embodied Gentleness Effect: The Influence of Hand Movements on Food Preferences
EMERGING MARKET (SUB)SYSTEMS AND CONSUMPTION FIELD REFINEMENT
Emotional Counter-Conditioning of Brand Attitudes
EMOTIONAL VALUE OF CO-CREATION: CAN CO-CREATION OF A SERVICE RECOVERY DEFUSE CUSTOMERS’ ANGER?
Empathy-Neglect in Embarrassment-Avoidance: Observations from an Outsider
EMPLOYEE MISBEHAVIOR: THE EFFECT OF EMPLOYEE TYPICALITY ON BRAND EVALUATIONS
ENCOURAGING REFLEXIVITY IN FOOD RESEARCH: PRODUCING CHILDREN'S VOICES
Enhanced Desire for Product Choice in Response to Monetary Scarcity
ENTERING CONSUMPTION: A GREETER AT THE STORE ENTRANCE POSITIVELY INFLUENCES CUSTOMERS' SPENDING, SATISFACTION, AND EMPLOYEE PERCEPTIONS
Entertained to Excess: The Contemporary Practices of Boredom (21 min)
Entre-deux-mondes: Shaping of Artistic Projects in a Local Music Scene (31 min)
Ethical Consumption or Consumption of Ethical Products? An Exploratory Analysis of Motivations behind the Purchase of Ethical Products
EXAMINING CONSUMERS’ INTENTIONS TO PURCHASE LUXURY GOODS AND COUNTERFEITS
EXAMINING THE PREDICTORS OF SPORTS TEAM ATTACHMENT
Expense Neglect in Forecasting Personal Finances
EXPERIENTIAL PURCHASES FOSTER SOCIAL CONNECTEDNESS
EXPLORING BOUNDARY CONDITIONS FOR MOTOR FLUENCY EFFECTS
EXPLORING CONSUMER’S FOOD CHOICE: UTILITARIAN VS. HEDONIC PRODUCTS
Exploring the “I” in Mass Customization Decisions: Narcissists’ Proclivity Towards Configuring Unique Products
EXPLORING THE IMPACT OF PRODUCT DESIGN CHARACTERISTICS ON SALES
EXPLORING THE PSYCHOLOGICAL MECHANISM BEHIND EXCLUSIONARY REACTIONS TO FOREIGN COMPANIES: THE QUESTIONS OF WHO AND WHY
Facial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavior
Factionalized Fatshionistas: Dynamics within Collectives of Stigmatized Consumers Engaged in Marketplace Change Efforts
Fading Stories (12 min)
Fairness or Compassion? Cultural Differences in Power Norms Affect Judgments of Power-Holders
Faking It with Luxury Counterfeit Products: How Social Feedback Can Make Us More or Less Dishonest
Fear Not, For You Can Help! The Effect of Fear of Failure and Self-Construal on Charitable Giving
Feel Sorry for the Cake in Trash? The Effect of Food Types on Consumers’ Food Waste Perceptions
Feeling Entitled Because of Who You Are
Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Moral Failures
Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness
Fighting For a Cause or Against It: A Longitudinal Perspective
Financial Constraint Induces a Shift Toward Material Versus Experiential Purchases Through Long Term Focus
First Come, Last Serve: How does Power Distance Influence Non-Loyalty Status Customers’ Satisfaction with Businesses?
FOCUS ON YOUR FEELINGS - BUT THE RIGHT ONES: INSIGHTS ON THE PROCESSES OF EGO DEPLETION
Focusing on Desirability versus Feasibility: The Influence of Fit between Goal Progress and Construal Level on Subsequent Self-Regulation
FOR OTHERS' BENEFIT ONLY: THE IMPACT OF INDIVIDUALS’ BELIEFS IN KARMA ON CHARITABLE GIVING
Forgive by Remembering or by Forgetting: The Temporal Match Between Victim Motivation and Apology Gift Preferences
Framework for the Evaluation of Experiences Before Consumption: Self, Vividness, and Narrative
FRAMING AND SALES PROMOTIONS: IS GAS SCARCE?
Framing the Game: How Positioning Brands in Competition Can Be Strategically Used to Increase Brand Value
From Fan to Fat? Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy
From Intuition to Insolvency: Intuitive Decision Makers End up More Financial Constrained
From Waste to Delicacy: Collective Innovation in Food Disposition Practices Through Blogging
GAMIFICATION AND THE ENTRENCHMENT OF AN ENGAGEMENT INSTITUTIONAL LOGIC IN THE EMERGING INSTITUTIONAL FIELD OF SOCIAL MEDIA
GENDER DIFFERENCES IN PURCHASE ATTACHMENT RESULTING FROM LONELINESS
Gender, Women and Sexual Experiences of Tourism
Generational Status as a Boundary Condition for Minority Targeting Strategies
Generations at the Mirror: First and Second Generation of Turkish Consumers’ Home Country Nostalgia
GET RID OF YOUR PENNIES IF YOU’RE LOOKING FOR RELAXATION: THE ROLE OF MONEY IN PSYCHOLOGICAL TENSION
Getting Rid of Possessions to Get Back at People: Rejection and Consumer Disposal Choices
Giving Time vs. Giving Money: Which is Better for Moral Cleansing?
Giving to What We Want Instead of to What We Should
GOAL-ORIENTATION THEORY AND ELDERLY CONSUMERS’ INTENTIONS TO USE MOBILE APPLICATIONS FOR ENTERTAINMENT PURPOSES
GOING GREEN FOR SELF VS. OTHERS: GENDER AND IDENTITY SALIENCE EFFECTS ON GREEN CONSUMPTION
Going, Going, Gone: Hidden Hormonal Influences on Loss Aversion
GREEN CONFESSIONS: THE MODERATING INFLUENCE OF RELIGIOSITY ON PRO-ENVIRONMENTAL COMPENSATORY CONSUMPTION
Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan
Happiness From Giving: When Consumers Misforecast Their Affective Responses to Pro-Social Behavior
HAPPY FACES, SAD FACES: THE INTERACTIVE EFFECTS OF AFFECTIVE DISPLAYS AND DONATION TYPES ON CHARITABLE GIVING
Hardening My Heart: Persuasion Knowledge and Emotion Regulation
Healthful Food Decision-making at the Point of Purchase: An Update on Nutrition Labeling
Heart Versus Head: Examining Differential Effects of Empathy Versus Perspective Taking on Creative Product Design
HELEN OF TROY? THE EFFECT OF SEXY STIMULI ON MALE’S SELF-CONTROL IN TASK PERFORMANCE
HIDING THE FOOD FROM YOUR CUSTOMERS: USE OF SURPRISE IN FOOD PRESENTATION
How Brands Shape Newness Perceptions
How Can I Choose Not Knowing What You Chose? The Biasing Effect of Context When Consuming With Others
HOW COULD YOU DO THIS TO ME? BRAND BETRAYAL AND ITS CONSUMER BEHAVIOR IMPLICATIONS
How do Friends and Strangers Interpret Shared Experiences? Synchrony as Relationship-Bolstering or Experience-Heightening
How do Predictions Affect Accuracy Perceptions? The Role of Depth of Information Analyses
HOW EMBARRASSMENT AFFECTS CONSUMER EVALUATION OF CONSPICUOUS PRODUCTS
HOW HAND POSITION IMPACTS COGNITIVE PROCESSING: IMPLICATIONS FOR MOBILE MARKETING MESSAGES
How Incidental Affect Alters Subsequent Judgments: Insights From Behavioral, fMRI, and Psychophysiology Studies
How Language Signals Persuasion: Concrete and Abstract Language in Product Referrals from Consumers and Firms
HOW SUSPICION CAN LEAD TO SUBOPTIMAL CONSUMER CHOICES
How Time Flies When You’re Looking Forwards: Effects of Forward Progress Monitoring on Time Perception
How to Make a Good Consumer Research Video
HOW TO MAKE YOUR GRANDMA EXERCISE: THE ACTIVATION OF GOALS AND THE AVAILABILITY OF PLANS
HOW VARIETY IN FLAVORS WITHIN INDULGENT AND HEALTHY FOOD OPTIONS AFFECTS PERCEIVED HEALTHINESS AND PREFERENCE FOR PROMOTION TYPES
HOW YOU ARE WITH MIKE TELLS US HOW YOU ARE WITH NIKE: RELATIONSHIP BETWEEN INTERPERSONAL ATTACHMENT STYLES AND BRAND ATTACHMENT
Humorous Consumption
I CARE WHEN I FEEL LIKE IT! THE MODERATING ROLE OF EMOTION STABILITY IN CAUSE RELATED MARKETING
I Run to be Fit, You Run for Fame: Context Effects Affecting Self-Positivity in Judgments on Consumption Motives and Emotions
I’LL HAVE WHAT SHE’S SHARING: THE EFFECT OF SOCIAL MEDIA ON EXPERIENCE CONSUMPTION
I’ll Keep the Cuddly One: Effects of Cuteness versus Elegance on Product Retention
Identifying Symbols of the Consumer Marketplace from Human Brain Activity
IDENTITY MANAGEMENT THROUGH HUMOR EXPRESSIONS IN AN ONLINE GAMING COMMUNITY
Identity Preservation: If I Can Remember It, You Can Have It
If You Feel Empty, You Spend More Money on Yourself and Less on Giving to Others
IF YOU THINK I'M PICKY, WHAT GIFT WILL YOU GIVE ME?
Illeism and Decision Making
Illusion of Variety: Poor Readability Enhances Perceived Variety
IMAGINE YOURSELF IN USE: MEASURING THE CONSTRUCT OF CONSUMPTION VISION
Imago Animi Sermo Est – Speech is the Mirror of the Mind: The Effect of Vocal Expression on Preferences
Impact of Fear on Brand Attachment
Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services by the Elderly
Implementing Intuitive Decisions
Incandescent Affect: Turning on the Hot Emotional System with Bright Light
INCREASING CUSTOMER COMPLIANCE IN SERVICES: THE RELATIVE IMPORTANCE OF THE ACTUAL AND THE IDEAL SELF
INCREASING SPENDING BEHAVIOR AFTER EXPOSURE TO BODY-TYPE PACKAGE SHAPES
Increasing Tax Compliance by Empowering Taxpayers
INFLUENCE OF PERSONAL CONTROL AND ENVIRONMENTAL CUE ON CONSUMER CHEATING
INGROUP-OUTGROUP ASYMMETRY FOR DONATIONS OF TIME VERSUS MONEY
INNER VALUE CONFLICTS: EMOTIONAL AND BEHAVIORAL CONSEQUENCES IN A CROSS-BORDER SHOPPING CONTEXT
Intelligence Predicts Choice of Absolute Versus Positional Income
INTERFERENCES IN COMPETITIVE SPONSORSHIP CLUTTER: THE INFLUENCE OF CONGRUENCE AND ARTICULATION ON ATTITUDE
INTERPRETING FINANCIAL CONSUMPTION EXPERIENCES: THE CASE OF BRITISH-MUSLIMS
Investigating Deliberative and Spontaneous Inferences as Outcomes of Associative Learning with High versus Low Contingency Awareness
Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media
IS DOING BETTER ALWAYS GOOD? THE IMPACT OF PERCEIVED NONPROFIT COMPETENCE ON ALTRUISTIC DONATION MOTIVATIONS
Is Self-Serving Self-Serving? Who Serves Food Shapes Self-Evaluation and Eating Decisions
Is She My New Friend? The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Products
Is Variety the Spice of Love?
IT “FEELS” GOOD FOR ME: THE INTERACTION OF NAÏVE THEORIES AND PROCESSING FLUENCY IN SUBJECTIVE EVALUATION OF HEALTHINESS
It's a Girl Thing (58 min)
It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value
JEWELRY AND CLOTHING ONLY, PLEASE! HAPPINESS FROM MATERIAL OBJECT GIFTS GREATER THAN HAPPINESS FROM EXPERIENTIAL GIFTS
Journal of Consumer Research Advanced Reviewer Training
Journal of Consumer Research New Reviewer Training
JUJUTSU FOR COMPULSIVE BUYERS: AROUSAL IN SHOPPING SITUATIONS CAN BE USED TO STRENGTHEN SELF-CONTROL
Justification Mindset: How Hedonic versus Utilitarian Purchase Influences Subsequent Choice
Known Unknowns in Judgment and Choice
La Vie en Rose at the Top? Why Positive (Negative) Information goes Up (Down) in a Hierarchy
Leave Them Smiling: How Concretely Framing a Prosocial Goal Creates More Happiness
Less about Me, More about You: How Self-Affirmation Changes Word-of-Mouth Intentions for the Self versus Others
LET ME SKIP THE ADS! REVISITING REACTANCE THEORY IN AN ADVERTISING CONTEXT
LET’S BREAK UP: THE ACTION OF TEARING DECREASES RELATIONSHIP BONDING
Life After P-Hacking
Lifestyle Brands: The Elephant in the Room
Linking Individual Differences in Motivational and Executive Control Neurocognition to Real World Craving and Snacking Behavior: The Case of Restrained and Unrestrained Eaters
Living in a Material World: The Role of Materialism in Consumer Confidence & Well-Being
Locals as Immigrants in German Unification and Acculturation: How Nostalgia Enchants the Former East
Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?)
LONG DESCRIPTION MEANS BIG ITEM: WHEN ATTRIBUTES OF PRODUCT PRESENTATION ARE MISATTRIBUTED TO THE ITEM ITSELF
LOOKING FOR A CULTURAL BORDER CONDITION FOR THE EXPERIENTIAL RECOMMENDATION
Loosing vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias
LOSING CONTROL: WHEN PHYSICAL CLEANSING INTENSIFIES CHEATING FOR HIGH SELF-CONTROLS
Loss Aversion Attenuates under Time Pressure
LOST AND FOUND: THE CONVERSION OF GAINS AND LOSSES ON CONSUMERS’ DECISION MAKING
LUCK AND THE ENDOWMENT EFFECT: A CONTEXT OF APPLICATION OF THE “POSSESSION-SELF LINK"
Magnitude Representations Underlie Valuations of Prospects
Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-being
Making an Impact on the Self: How Sounds and Colors Increase Goal Engagement
Making Decisions For the Future: Value of Delayed Durables and Shrinkage in Usage Duration
MAKING ME FEEL BAD WILL MAKE YOU PAY: DEFENSIVE RESPONSES TO SELF-THREAT BASED MARKETING COMMUNICATIONS
Malleable Estimation: The Effect of Language Directionality on Spatial Sets
Managing Motivation Over Time: How Focusing on the Present versus Future Influences Goal Pursuit
MANIPULATE ATTRIBUTIONS TO IMPROVE SATISFACTION FOR NONCONSCIOUS SELF-DISCREPANT BEHAVIORS
Matching Motives and Incentives to Combat Tire Pressure Neglect
Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity
Mechanical Turk 2.0: Issues, Limitations, & Solutions for Collecting Data
Mediation Practicum – On Using Hayes (2003) PROCESS Macro, Indirect Effects, & Bootstrapping
Mediation, Contrasts, & LISREL
Memory for Advertising: When do Consumers Remember and When do they Forget Social-Identity-linked Ads?
Mental Stealing Effects on Purchase Decisions for Others
Mere Exposure to Money Motivates Goal Attainment
MESMERIZED: HOW DIGITAL MENU BOARDS AFFECT FOOD CHOICE
MESSAGE IN A BOTTLE: WHAT A PRODUCT’S SHAPE TELLS US ABOUT THE PRODUCT AND OURSELVES
MINDLESS RESISTANCE TO PERSUASION: WHEN LOW SELF-CONTROL DECREASES YIELDING TO SOCIAL INFLUENCE
MINE AND MINE ONLY: THE INFLUENCE OF GIFTS ON THEIR REPLACEMENT AND SUBSEQUENT BRAND EVALUATION
MIXED MESSAGES: THE VARIABILITY OF CONSPICUOUS CONSUMPTION ACTIVITY AND INTERPRETATIONS BASED ON AUDIENCE FAMILIARITY
Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering
Monetary Cues Alter Interpersonal Harmony Because They Activate an Exchange-Orientation
Monetary Reminders Lead to Exchange Orientation and Emotion Suppression
Money and Marriage? How Marital Dynamics and Gender Differences in Risk Affect Financial Portfolio Composition Choices
Moral Identity and Competition in a Working Class Neighborhood
More Than Price? Exploring the Effects of Creativity and Price in Advertising
Motivated Recall and the “Rosy View” in Retrospective Evaluations
MOTIVATION MATTERS: CHOICE CONFIDENCE AS A FUNCTION OF INFORMATION DIAGNOSTICITY AND NFCC
Naive or Savvy: How Credible Are Online Reviews for Credence Services?
NATURAL CONSUMER
Natural Scarcity: What Makes a Product a Suitable Means for Status Signaling
Negative Consequences of Empowering Consumers and Employees
NEGATIVITY BIAS IN THE PRODUCT PREVENTION AD CLAIM
NEW ‘THINKING’ ABOUT OPTIMAL CONSUMER DECISION MAKING
NOT ALL ANCHORS WEIGH THE SAME: ANCHORING AND FRAMING EFFECTS IN PAY-WHAT-YOU-WANT PRICING
NOT LIKE EVERYONE ELSE: THE ROLE OF CONSUMER CAUSE-RELATED IDENTITY AND UNIQUENESS IN CONSUMER DONATION INTENTIONS AND BEHAVIOR
Nutrition Information as Cultural Contaminant
NUTRITION INFORMATION ON FOOD MENU: NUTRITION INVOLVEMENT AND MESSAGE FRAMING EFFECTS
Of Revelations and Iron Hands: Unexpected Effects of Sensitive Disclosures
OMISSION BIAS IN THE MARKETPLACE: THE MODERATING ROLE OF EXPERIENCE ON CONSUMER TRUST PERCEPTIONS FOR BRANDS AND AGENTS
On Metacognition and Culture
On the Automatic Effects of Advertising: The Uncontrollability of Evaluative Conditioning Effects
One of Each: Variety Seeking to Avoid Choice Difficulty
ONLINE ORDERING FOR HEALTHIER EATING: A FIELD EXPERIMENT
Philosophies of Happiness: Preferences for Experienced and Remembered Happiness
PHYSICAL ACTIVITY AND FOOD CONSUMPTION: THE MODERATING ROLE OF DIETING TENDENCY
Physiological Correlates Of Effects Of Prior Outcomes On Risky Choice
PIONEERING ADVANTAGE REVISITED: THE MODERATING ROLES OF FORM AND FUNCTION IN CONSUMER’S EVALUATION OF THE FOLLOWER’S NEW PRODUCT
Planning Under Paucity: Responses to Resource Scarcity Threats Depend on Childhood Environments
Playing the Field: The Effect of Fertility on Women's Desire for Variety
Pleasure for a Moment, Functionality for a Lifetime
Positive Brand Inferences from Processing Disfluency
Postmodern Cultural Complexities: The Two Worlds on Cuba Street
Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge
Poverty and Materialism: Are Impoverished Children More Materialistic Than Affluent Children?
Power and Brand Compatibility in Close Relationships: A Dyadic Investigation
Power and Resistance to Social Influence: The Moderating Role of Attitude Certainty
POWER DISTANCE BELIEF AND EDUCATION ADVERTISING EXECUTION
POWERFUL PEOPLE THINK DIFFERENTLY: POWER AND RELIANCE ON ASSOCIATIVE KNOWLEDGE IN CONSUMPTION CONTEXTS
Powering up With Indirect Reciprocity in a Large-Scale Field Experiment
PRINCESSES, CASTLES, ENCHANTED FORESTS AND DRAGONS – EXPLORING (ECO) DESTINATION WEDDING CONSUMPTION
Privacy Concerns are Relative and Malleable: Implications for Online Behavioral Advertising
PRODUCT AESTHETICS TRIGGER APPEARANCE RELATED CONCERNS
Product Customization via Starting Solutions
PRO-ENVIRONMENTAL MOTIVATION AND INTENT IN AN EMERGING MARKET CONTEXT
Profiles of Consumer Saving: Societal Conditions and Individual Aspirations
Prominence versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice
Promoting Portion Downsizing by Improving Consumer Response to Percentage Cost vs. Percentage Benefit Offers
PROTECTIONS AGAINST AGENT OPPORTUNISM: CUSTOMER ASSUMPTIONS AND MARKETPLACE REALITIES
Proud to Belong or Proudly Different? Contrasting Effects of Incidental Pride on Conformity
Psychological Risk Aggregation: Selling Products of Uncertain Qualities with Probabilistic Promotions
Putting the Customer Second: Pronouns in Customer-Firm Interactions
Quantity Aversion: Self-Control and Consumers’ Preference for Quality versus Quantity
Re-Fashioning Kate: The Making of a Celebrity Princess Brand
REGIFTING REDEFINED: THE GIVER’S AND THE RECEIVER’S PERSPECTIVE
Regulatory Congruence Effects in Two-sided Advertising
RELATIVE NATIONAL IDENTIFICATION, ONENESS AND PRODUCT EVALUATIONS: A CONCEPTUAL FRAMEWORK
Religiosity and Acculturation Through Apparel Consumption Amongst North African Migrant Women in France
REMEMBER THE BAD? GOAL RELEVANCE, VALENCE, AND THE ENCODING OF INFORMATION IN CONSUMER DECISIONS
Renegotiating the Patriarchal Bargain and the Embodiment of Womanhood
RESPONSES TO COMEDIC VIOLENCE ADVERTISING: NORM BELIEFS AND AGE EFFECTS
Retail Shopper Confusion: An Explanation of Avoidance Behavior at the Point-of-Sale
Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior
Reward Substitution: Incentivizing Consumers to Choose Smaller Portion Sizes
Riding Coattails: When Co-branding Helps versus Hurts Less-known Brands
RISK COMMUNICATION UNDER POSITIVE MOOD: THE IMPACT OF MESSAGE FRAMING AND GOAL CLAIM ON PUBLIC SAFETY PERSUASION
Risky Business: The Negative Impact of Ambiguity on Risk Communications
ROLE OF TRANSACTIONAL VS. RELATIONAL REQUESTS IN INFLUENCING DONATION INTENTION
Savoring Through Avoidance: Identity-Based Strategic Memory Protection
Scamming Depression Era Elders: Neuroanatomical Basis for Poor Decision Making Among Older Adults
SCARAB BEETLES AMONG THE SHEEP AND GOATS: SOME CHOICES ARE JUST MEANT TO BE MADE
Secrets and Lies: How Consumers Manage the Flow of Ego-Threatening Information
SELECTIVE REVELATIONS: THE BRAND BACKSTORY AND THE CREATION OF THE PRIVATE SPHERE
Self-Affirmation Can Enable Goal Disengagement
Self-Affirmation has the Power to Offset the Harmful Effects of Money Reminders
SELF-BRAND CONNECTION, SCHADENFREUDE, AND SYMPATHY: A PERSON-CENTERED APPROACH TO UNDERSTANDING EMOTIONAL REACTIONS TO PRODUCT FAILURE
SELF-ESTEEM AND IDENTIFICATION WITH ONE’S SOCIAL MEDIA GROUPS: TWO OPPOSITE PATHS TO ONLINE SOCIAL OUTCOMES
SELF-ESTEEM DISCREPANCY AND ADOLESCENTS’ SELF-CONNECTIONS TO PEER GROUPS' BRANDS
Selfish or Selfless? On the Signal Value of Emotion in Altruistic Behavior
SELF-LICENSING EFFECTS ON FOOD CHOICES
Sentimental Social Roles and the Objects that Elicit Them
SEQUENTIAL OVERCHOICE IN PRODUCT CUSTOMIZATION
SERVICE FAILURES IN GIFT ORDERS: THE MEDIATING ROLE OF GUILT
Service Recovery: A Status Perspective
Set-fit Effects in Choice
Sex as Power: Attractive Women Link Sexuality and Power for Personal Gain
Sex Hormones & Economic Decisions: The Effect of Testosterone on Financial Risk Depends on Social Context
Sexual Script Development in the Media
SHAKING IT UP MY WAY: AMATEUR APPROPRIATION OF POPULAR MEDIA
SHARED DECISIONS IN EMOTIONALLY DIFFICULT SITUATIONS
SHINY HAPPY CHICKENS TASTING GOOD: ETHICAL COMPANY PRACTICES AFFECT CONSUMER EXPERIENCE
Signaling Virtue: Charitable Behaviors under Consumer Elective Pricing
Single Option Aversion
Smart Phones, Bad Decisions? The Impact of In-store Mobile Technology Use on Consumer Decisions
Social Comparison to Advertising Depictions: Exploring Advertising Practitioners' Perspectives
Social Conflict and Consumption: A Meta-Analytical Perspective
SOCIAL NETWORKING SITES: BUILDING BRAND KNOWLEDGE AND BRAND EQUITY
Social Stratification and the Materialism Label: The Retention of Racial Inequities between Black and White Consumers in South Africa
SOCIETY OR THE ENVIRONMENT? HOW TANGIBILITY AFFECTS CONSUMER PERCEPTIONS OF FIRM SUSTAINABILITY PRACTICES
Somewhere Out There: The Power of Brands to Act as Virtual Proxies Signifying Safety and Representing Home during Intense Risk-filled Separations
Spending Sadly: How Time versus Money Impacts Enhanced Valuations Under Sadness
SPOKESPEOPLE IN COMPARATIVE ADVERTISING: THE ROLE OF SPOKESPERSON TYPE AND COMPARISON TYPE
Spreading the Health: Americans’ Estimated and Ideal Distributions of Death and Health(care)
Squeezed: Effects of Constraint on Consumer Planning
Staging the Museumspace: Overlapping Personal, Social, and Hedonic Experiences
Standing Out or Fitting in? Memory Effects of Ad Typicality Depend on Exposure Duration
Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence
Stigma and Accommodation to Consumption Loss
STRAIGHT FROM THE HORSE’S MOUTH: WHEN DISADVANTAGED BRAND DETERMINATION IMPROVES BRAND EVALUATIONS
STRATEGIES TO RESIST ADVERTISING
Strong Attitudes Without Elaboration: The Threshold Difference Effect
SUB-ETHICAL CHOICE BEHAVIOR: THE ATTRACTION EFFECT OF SCARCITY
Suffering in Silence: Close Customers’ Reluctance to Complain Damages Service Relationships
Sunny Side Up: How Regret Leads to Defensive Optimism
Sweet Protection: Using Sweets to Manage Relationships
SYMMETRICAL LOGOS CAN HARM BRAND EQUITY: THE INTERACTIVE EFFECT OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND VALUATION
Talking About What You Did and What You Have: The Differential Story Utility of Experiential and Material Purchases
TASTES LIKE FREEDOM: PERCEIVED CHOICE IMPROVES TASTE
Temporal Decay, Reinstatement, and Debiasing of Self-Deception
TEMPORAL DISTANCE AND CONSUMER PREFERENCE FOR HEDONIC AND FUNCTIONAL ATTRIBUTES
TEMPORAL REFRAMING OF PRICES AND OFFER ATTRACTIVENESS IN A CAUSE-RELATED MARKETING CONTEXT
Temptation’s Itch: Goals, Self-Discourse and Money Management Practices while in a Debt Management Program
Tens, Hundreds or Thousands? How Nutritional Information Numerosity Nonconsciously Affects Unhealthy Food Choices
Thank You: When and Why Expressions of Gratitude Enhance Consumer Satisfaction and Loyalty
THANKS BUT NO THANKS: THE IMPACT OF GRATITUDE ON CONSUMER SELF-REGULATION
THE “RIGHT” SIDE CAN’T BE BAD! GETTING ON THE GOOD SIDE OF THE SHELF
The Acuity of Vice: Goal Conflict Improves Visual Sensitivity to Portion Size Changes
THE ADDED VALUE OF CONTEXTUAL MOTIVATIONS ON THE CONSUMER-BRAND RELATIONSHIP
The Advertising of Experiences: Narrative Processing and the Importance of Consistency
The Altruistic Side of Sharing: Giving Misery Company by Sharing Personal Negative Experiences
The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction
The Bottom Dollar Effect: How Resource Scarcity Influences Perceived Value and Satisfaction
The Braggart’s Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
THE BUCKET LIST: HOW CONSUMERS CUSTOMIZE TEMPORAL PERSPECTIVE TO GUIDE AND SHAPE THEIR LIFE-STORY
The Change You Didn’t See Coming: Nonconscious Consequences of Dynamic Transference in Consumer Contexts
The Cognitive and Behavioral Consequences of Considering Low-Fit Brand Extensions
The Comparative Mindset and Managerial Decision Making: Theory Extensions and Boundary Conditions
The Consuming City: Economic Stratification and the Glasgow Effect
The Content and Impact of Mobile Versus Desktop Reviews
THE CREATION AND MANAGEMENT OF HUMAN BRANDS
THE CYBORG SELF, THE TETHERED LIFE: THE MEANINGS OF VIRTUAL SPACES AND PORTABLE DEVICES IN CONSUMER NARRATIVES
The Dark Side of Product Visualization: Negative Effects of Imagery
THE DARKNESS EFFECT: THE EFFECT OF LIGHTING CONDITIONS ON SELF-CONTROL
THE DELBOEUF ILLUSION IN FOOD PORTION JUDGMENTS BY CHIMPANZEES (PAN TROGLODYTES)
THE DESTIGMATIZING ROLE OF CAUSE MARKETING (CM) PRODUCTS
The Development of the Mindful Consumption Process through the Sufficiency Economy
The Diversification Paradox: How Lay Investors Perceive Risk and Covariance Information
The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information
The Effect Chain from Corporate Reputation to Consumer Brand Equity Formation
THE EFFECT OF AN ABSTRACT VS. CONCRETE MINDSET ON COPING BEHAVIOR IN NEGATIVE EMOTION-LADEN TRADE-OFFS
THE EFFECT OF ANTICIPATED FUTURE CONSUMPTION AMOUNT ON FOOD CONSUMPTION EXPERIENCE
THE EFFECT OF COLOR HARMONY ON PROCESSING DISFLUENCY OF PRO-SOCIAL ADVERTISEMENT
THE EFFECT OF COMPETITIVE LABELING ON CHARITABLE DONATION
The Effect of Construal Level on Consumers’ Anticipations Involving Ethical Behavior
The Effect of Goal Progress Salience Cues in Effortful Consumer Domains: An Implicit Theory Perspective
THE EFFECT OF GUILT IN THE SERVICE RECOVERY PARADOX
The Effect of Income Tax on the Motivation to Work Depends on People’s Cultural Philosophies
THE EFFECT OF INTERPERSONAL INFLUENCES ON SOCIAL NETWORKING SITE’S USERS
The Effect of Money Priming on Consumers’ Choice
The Effect of Perceived Elevation on Consumer Risk Taking
THE EFFECT OF PRICE PROMOTION PATTERNS ON CONSUMERS’ USE OF AN EXPECTED PRICE AS A REFERENCE PRICE
THE EFFECTIVENESS OF GROUPON PROMOTION VERSUS COUPON PROMOTION: FROM THE CONSUMER’S PERSPECTIVE
The Effects of Ambient Light on Choices between Virtues and Vices
The Effects of Anthropomorphization on Brand Personality Perceptions: A Motivational Account
THE EFFECTS OF ASSORTMENT ORGANIZATION AND LABELING ON HEALTHY CHOICE: THE SCOOP FROM AN ICE CREAM STORE EXPERIMENT
THE EFFECTS OF BEING ENVIED ON WORD-OF-MOUTH
The Effects of Color on Food Temperature Perceptions
The Effects of Color vs. Black-and-White on Information Processing
The Effects of Consumer Vulnerability on Service Evaluations and Wellbeing Outcomes
The Effects of Framing Products as Experiences on the Creation and Use of Consumer Reviews
The Effects of Impulsivity on Perceptions of Prior Consumption
THE EFFECTS OF MATH ANXIETY ON CONSUMERS’ PERCEPTIONS OF SALES PROMOTIONS
THE EFFECTS OF PERCEIVED GOAL PROGRESS AND ASSORTMENT SIZE ON CONSUMER CHOICE
The Effects of Resource Scarcity on the Ideal Female Body Size
The End of Stigma? Understanding the Dynamics of Legitimization in the Context of TV Series Consumption
THE EXTENDED PARENTAL SELF: GENDER DIFFERENCES IN PARENTAL SPENDING ON SONS VS. DAUGHTERS
The Feeling of Learning and the Joy of Liking
The Freedom Bias: Empirical Evidence for a Neglected Tariff-Choice Anomaly
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
The Halal Nail Polish: Religion and Body Politics in the Marketplace
The Hedonic-Shift for Freebies: How Preference for Hedonic Options Disproportionately Enhanced When Their Price Falls to Zero
The Illusion of Lie Effect: The Suspicious Fluency of Round Numbers
THE IMPACT OF ATTITUDINAL AMBIVALENCE ON WEIGHT LOSS DECISIONS: CONSEQUENCES AND MITIGATING FACTORS
The Impact Of Comparisons With Others On Creativity Outcomes
THE IMPACT OF REGULATORY (NON) FIT AND TASK DIFFICULTY ON CONSUMER’S SUBSEQUENT EVALUATIONS
The Impact of Sequence Disruptions on Order Effects in Choice: A Script Theoretical Perspective
THE IMPORTANCE OF DIFFERENT INFORMATION IN DONATION REQUESTS: AN EYE-TRACKING ANALYSIS
The Indian Bazaar: Street Markets and Customer Perceptions (16 min)
THE INFLUENCE OF BRAND PROPINQUITY ON COMPLAINING BEHAVIOR VIA SOCIAL MEDIA
THE INFLUENCE OF CHILDREN IN FAMILY DECISION MAKING: PERCEPTIONS OF SOUTH AFRICAN PARENTS
The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of Consumers
The Influence of Framing on Willingness to Pay as an Explanation of the Uncertainty Effect
The Influence of Pride Diagnosticity on Self-Control
THE INFLUENCE OF RELATIVE AND ABSOLUTE DIFFERENCES ON JUDGMENTS
THE INFLUENCE OF THE TYPES OF BRAND CRISIS ON CONSUMER'S RESPONSE: THE MODERATING ROLE OF BRAND ASSOCIATION AND BRAND-CUSTOMER RELATIONSHIP STRENGTH
The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions
The Interplay Effect of Embarrassment and Agentic-Communal Orientation on Consumer Behavior
The Inverse Power of Praise: How Pro-Social Marketing Messages Influence Consumer Behavior
THE LEGITIMATION OF ILLICIT PRODUCTS THROUGH DESIGN
The Light Side of Creativity: An Ethical Mindset Boosts Individual Creativity, A Moral Mindset Fosters Group Creativity
THE LUCKY FINANCIAL ADVISOR: HOW LUCK PERCEPTIONS INFLUENCE CONSUMERS' INVESTMENT DECISIONS
THE MANY SHADES OF CSR – THE INTERPLAY OF CA AND CSR ASSOCIATIONS
The Maximizing Mindset
The Means to Justify the End: How the Way in Which Decisions to Intervene Are Communicated to Users Can Combat Cyber Harassment in Social Media
The Moderating Role of Numeracy in the Effectiveness of Cause-related Marketing
The Moderating Role of Regulatory Focus on the Social Modeling of Food Intake
The Moderating Role of Self in the Persuasiveness of Visual Perspective
The More Interest in the Product, the Merrier?
THE MORE YOU THINK YOU KNOW, THE MORE YOU WANT TO TOUCH: SUBJECTIVE KNOWLEDGE AND HAPTIC EXPLORATION
The Multifaceted Role of Affect in Self-Affirmation Effects
The Nearly Winning Effect
THE NOT SO SIMPLE LIFE: NATURECULTURES OF VOLUNTARY SIMPLICITY
THE PERSUASION MINDSET: THE EFFECT OF PERSUASION ON THE PERSUADER
The Positive Consequences of Conflict: When a Conflict Mindset Facilitates Choice
The Power of Weak Studies: Why the Synthesis of a Research Paper Matters
The Power to Control Time: How Power Influences How Much Time (You Think) You Have
THE POWER TO KNOW WHAT YOU WANT: HOW POWER INFLUENCES PREFERENCE CONSISTENCY
The Product-to-Space Ratio Effect: Space Influences Perceptions of Scarcity and Product Preference
The Psychology of Borrowing and Lending
The Psychophysics of Humor
THE PUBLIC HEART: THE EFFECT OF BROADCASTING ON EMOTIONAL INTENSITY AND WELL-BEING
The Pursuit of Happiness: Can It Make You Happy?
THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND CRISIS STRATEGIES FOR ORGANIZATIONAL REPUTATION
THE RELATIONSHIP OF PERCEIVED KNOWLEDGE WITH PERCEIVED RISK: AN EXPLORATORY STUDY
The Rewarding Nature of Matchmaking
THE RIGHT SHADE OF GREEN: THE EFFECT OF SUSTAINABILITY UTILITY ON CONSUMER PRODUCT EVALUATIONS
The Role of Arousal in Schema Based Evaluations
THE ROLE OF BENEFICIARIES' GROUP IDENTITY IN CHARITABLE GIVING
The Role of Cognition in Uncertainty Aversion: When Less Thought Leads to More Rational Choices
THE ROLE OF EMOTIONAL INTELLIGENCE AS A MODERATOR OF THE EFFECTIVENESS OF ADVERTISING DISCLAIMERS ON DIGITALLY ENHANCED IMAGES
The Role of Goal Engagement in Self-Regulation
THE ROLE OF IMAGINATION IN CONSUMER CONTAMINATION
THE ROLE OF IMPULSIVENESS IN CONSUMERS’ CHOICE: IMPULSIVE BEHAVIOR CAN BE ECONOMICALLY RATIONAL
THE ROLE OF POLITICAL IDEOLOGY IN REACTIONS TO WARNING LABELS
The Role of Reactance in Responses to One-Sided Advertisements: How Health-Related Appeals Backfire among Restrained Eaters
THE ROLE OF SOCIAL CONTEXT ON ATTITUDES TOWARDS PRODUCT PLACEMENT IN CHILDREN’S FILMS
THE ROLE OF TECHNOLOGY IN CHILDREN’S FOOD ENVIRONMENT: EXPLORING INTRA-FAMILIAL DYNAMICS ACROSS CULTURES
The Role of Visual Attention in Decision-Making: An Eye-Tracking Experiment
The Roles of Appropriateness and Relevance in Determining Reactions to Humor in Frontline Service Encounters
The Runners' (R)evolution (24 min)
The Selfish Side of Sharing: Effects of Need for Control on Advice Giving
The Spillover Effects of Guilt on Subsequent Preferences for Unrelated Self-Improvement Products
The Top-Ten Effect: Consumers’ Subjective Perceptions of Rankings
The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience
The Unlikely Middle: Overestimation of Most and Least Likely Outcomes
The Valuation of Imagined Future Achievement
The Vintagescape as Embodied and Practiced Space
THE WARMTH OF OUR REGRETS
The Wireless Good Samaritan: Pro-social Behavior in Mobile Networks
These Clothes Become You: Effects of Consumption on Social-Identification
Thinking That Choices Reflect the Self Leads to Maximizing Behavior
THIS AD IS FUNNY, BUT WILL I SHARE IT?
This Is Important (But Don’t Tell Me That): The Backfire Effect of Emphasizing Goal Importance
Time for the Sad and Money for the Happy? The Role of Social Approach on Consumer Willingness to Contribute Charitably
Time, Money, and Morality
Tipping Points in Consumer Choice: The Case of Collections
To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Savings and Spending
TO PURSUE OR NOT TO PURSUE: THE IMPACT OF GROUP IDENTIFICATION ON INDIVIDUAL GOAL PURSUIT
To Tip or Not to Tip: Emotional and Monetary Tradeoffs in Tipping
Too Impatient to Smell the Roses: Exposure to Fast Food Brands Impedes Happiness
Too Tired to Choose It: Shifting Preference of To Do or To Have While Seeking Happiness
Top 10 Lists: Public Ads that Hurt the Cause
TOUCH ME: DOES TOUCHING A VICTIM’S PHOTO AFFECT DONATION AMOUNT?
TOWARDS A HIGHER GENERALIZABILITY OF BRAND PERSONALITY SCALES
Towards an Integrative Theory of Anchoring: Evidence for a Selective Accessibility Mechanism across Anchor Types
Towards Understanding Creative Ingenuity in Dire Situations
Towards Understanding the Interplay between Culture and Goals
Transmedia Consumption Experiences (TCE): Patching as a Narrative Consumption Practice
TRIGGER HEALTHY: HOW SAMPLES CAN CREATE A HEALTHY SHOPPING MOMENTUM
TRUST IN RECOMMENDATIONS: APPLYING THE BASE-RATE PARADIGM TO SURROGATION VS. SIMULATION
Turning to Brands when Close Others Turn Away: The Hydraulic Relation Between Social Support and Brand Reliance
TWEETS AND RETWEETS FOR OREO TOUCHDOWN
TWO FATES: THE MOTIVATIONAL AND COGNITIVE EFFECT OF MORTALITY SALIENCE ON VARIETY-SEEKING
Two-Stage Decisions Increase Preference for Hedonic Options
UNDER-PROMISE AND OVER-DELIVER: THE ROLE OF WAIT TIME EXPECTATIONS AND WAIT PREDICTION ACCURACY ON EVALUATIONS
UNDERSTANDING GLOBAL IMPACT AND VOLUNTARY SIMPLIFIER LIFESTYLES: A VALUE-ORIENTATION PERSPECTIVE OF ANTI-CONSUMPTION
Understanding the Psychology of Scarcity: When Limited Resources Prompt Abstract Thinking
Understanding Through the Eyes of Others: Inferences Regarding Chosen and Forgone Products
Unit Asking: A Method to Boost Donations and Beyond
Usage Frequency Neglect
Using Bibliometrics to Evaluate the Journal of Consumer Research: Possible Future Consumer Research Directions
Using Incentives to Encourage Word-of-Mouth Transmissions That Lead to Fast Information Diffusion
Using Multiple (Imperfect) Methods to Test an Idea: A Different Kind of Meta-Analysis
USING SOCIAL MEDIA NETWORKS IN RUSSIA TO (RE)CONSTRUCT COLLECTIVE MEMORIES AND BUILD BRAND IDENTITY
USING SOCIAL SOFTWARE TO EVOKE SOCIAL REFLEXIVITY: THE CASE OF INSTAGRAM PHOTO SHARING APPLICATION
Value is Shaped by Unsatisfied Desire: Activating Frustrated Values from Past Tradeoffs Shifts Unrelated Decisions
VALUING YOUR GROUP LEADS TO RELATIVE DEROGATION OF GROUP OFFENDERS
Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations
Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy
Viewing the Creation and Reproduction of Racial Stratification through Consumption: Life Histories of the Black Middle Class in America
Virtual Learning about Alcohol through Narrative Transportation into Television Episodes
Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland
Walking Away from Compensatory Consumption: Self-Acceptance Changes Threat Appraisal
Wanting What Almost Wasn’t: Counterfactual Reflection Heightens Valuation of Branded Products
We Are Not All the Same: A Typology of Donor Identities
Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy
What a Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards
WHAT ABOUT ME? EMPIRICAL EVIDENCE OF CONSUMER ENVY AND DESTRUCTIVE ENVY BEHAVIOR
What Experiences Make Us Most Happy - The Ordinary Or The Extraordinary?
What Hiding Reveals: Ironic Effects of Withholding Information
What I Haven’t Done Can’t Hurt Me: The Effects of Imagined Future Failure on Goal Disengagement
WHAT IS THE BEST STRATEGY TO TRACK THE PRICE OF YOUR SHOPPING BASKET?
What Makes a Luxury Brand: The Effect of Competence and Warmth Cues on Luxury Perception
WHAT MOTIVATES CONSUMERS TO PRODUCE ONLINE REVIEWS? SOLIDARITY, STATUS, AND THE SOAPBOX EFFECT
WHAT PREVENTS OLDER ADULT FROM TRAVELLING AS MUCH AS THEY WISH THEY WOULD AND THUS REAP THE BENEFITS OF TRAVELLING AT OLD AGE?
What to Get and What to Give Up: Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks
What was I Thinking? Effect of Construal on Memory-Based Choice
WHAT YOU PAID THEN AFFECTS WHAT YOU EAT NOW: THE EFFECT OF HEALTHY FOOD PRICES ON SUBSEQUENT FOOD DECISIONS
WHAT’S FUNNY? A MULTICULTURAL COMPARISON OF HUMOR IN ADVERTISING: APPLE’S GET A MAC CAMPAIGN IN THE US AND JAPAN
When 15% Off Plus 10% Off is More than 30% Off: Multiple-Discount Promotions are Preferred to Larger Single-Discount Promotions
When a Picture is Worth Less Than a Thousand Words
WHEN A SEQUENCE OF DECISIONS LEADS TO UNFAVORABLE OUTCOME: THE CONFLICTING ROLES OF PERCEIVED CONTROL
When Altruism Is Perceived to Be Rare Would Materialists Buy Green?
When and Why do Consumers Share Product Harm Information?
When are There Too Many Women? Consumers' Judgments of Gender in Service Groups
WHEN BAD CSR HAPPENS TO ‘GOOD’ COMPANIES: THE MODERATING ROLE OF IDENTIFICATION
When Being Happy Makes Choosing Harder
WHEN BRANDS GET PERSONAL IN ONLINE CHATTERS: THE EFFECTS OF SELF-DISCLOSURE AND ANTHROPOMORPHISM ON CONSUMER-BRAND RELATIONSHIP.
When Choice Closure Reduces Satisfaction: The Moderating Role of Decision Outcome Valence
When Color Meets Health: The Impact of Package Colors on the Perception of Food Healthiness and Purchase Intention
When Consumers Meet Humanized Brands: Effect of Self-construal on Brand Anthropomorphism
When Do People Talk About and Why?
WHEN EMOTIONAL MESSAGES ARE MORE ABSTRACT: THE EFFECTS OF MESSAGE FRAME AND LEVELS OF CONSTRUAL ON NEGATIVE ATTITUDES TOWARDS SMOKING
When Hungry People See Leaner Meals: Hunger Reduces Calorie Evaluations
When Logos Rise and Fall: Exploring the Metaphorical Meaning of Upward and Downward Diagonal Imagery
When More Than One Negative Emotion is Elicited: How Suppressing or Expressing One Allows the Other to Raise its Ugly Head
When Social Comparison is Demotivating for Goal Achievement
When Temptations Come Alive: How Anthropomorphization Undermines Consumer Self-Control
When the Going Gets Tough the Materialistic Go Shopping: Materialism and Consumption Response to Stress
When the Right is Not So Rigid: Political Ideology and Charitable Giving Revisited
WHEN WHY=SHORT DURATION AND HOW=LONG DURATION: THE MODERATING ROLE OF TASK COMPLEXITY
Which Product to Retain? The Effect of Product-Related versus Person-Related Product Features
WHO WASHES A RENTAL CAR? CONTAMINATION AS A BARRIER TO RENTING
Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
Why Do You Think They Do That? Consumer Elaboration in the Detection of Manipulative Intent and Its Consequences on Product Judgments
WHY SOMETIMES RECOGNIZING OBLIGATIONS CAN’T HELP - THE EFFECTS OF SIGNING ONE’S NAME ON DONATION BEHAVIORS
WHY WE LOVE BRANDS: THE ROLES OF BRAND PERSONALITY AND BRAND TRUST
Wii Will Rock You! The Role of Figurative Language in Word of Mouth
WILL FUTURE ORIENTATION MAKE PEOPLE SOCIALLY EXPANSIVE?
WINDOWS TO THE SALE: MOBILE EYE-TRACKING AND IN-STORE DECISION MAKING
With Friends Like These Who Needs Money? Three Tests of the Substitutability Hypothesis of Money and Social Support
With Great Power Comes Financial Responsibility: The Effect of Power on Saving
Within-Category versus Cross-Category Substitution in Food Consumption
Word-of-Mouth and Interpersonal Communication
WORKING AGAINST THE CLOCK: PREDICTING RESPONSES TO DEADLINE GOAL FAILURE
Working out Consumption: Designing a Robust Information Intervention for Healthful Eating
WOW, YOU'RE TALL! EFFECTS OF OTHERS' BODY HEIGHT ON CONSUMERS' PRODUCT EVALUATIONS
Yes, “Touch” Matters: The Impact of Touch on Consumer Creativity
Yoga and Fashion (13 min)
YOU ARE FORGIVEN: CAUSE UNCONTROLLABILITY AND NEGATIVE EMOTIONAL CONTAGION
You Gotta Try it! The Negative Side of Positive Word of Mouth
You Have to Earn it, but I Don't: The Role of Monetary Fairness in Conspicuous Consumption
YOU TOUCH IT, YOU BUY IT: CROSS-CULTURAL DIFFERENCES IN CONSUMERS’ ATTITUDES TOWARDS LOCAL FOOD
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