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Proceedings Volume NA-41
Embodied Cognition and Social Consumption: Self-Regulating Temperature through Social Products and Behaviors "I CAN'T STAND MY TEAM, BUT I CAN'T LIVE WITHOUT IT": AMBIVALENCE AMONG HIGHLY IDENTIFIED SPORTS FANS "MEANING SIMILAR" WINS, "LOOKING SIMILAR" LOSES? THE EFFECT OF PERCEPTUAL SIMILARITY AND CONCEPTUAL SIMILARITY ON CONSUMERS' PERCEPTIONS OF COPYCAT BRAND NAMES "OUR" PAST GIVES "ME" A BETTER FUTURE: THE INFLUENCE OF COLLECTIVE NOSTALGIC CONSUMPTION ON FUTURE PERCEPTIONS "PEOPLE" CAN BE BETTER THAN “YOU”: THE MODERATING ROLE OF REGULATORY FOCUS ON SELF-REFERENCING EFFECT (Over-)Optimism in Two-stage Choice ‘Does This Tax Make Me Look Fat?’: Using Stigma-Inducing Labels to Decrease Unhealthy Food Consumption ‘I’ versus ‘You’: Self-focus as a Mediator of Emotion Effects on Self-control “BUT WHAT DO I KNOW?” METACOGNITIVE PROCESSES OF THOSE WITH LOW SELF-ESTEEM “FOLLOWING BEHIND” VERSUS “KEEPING UP”: THE EFFECT OF POWER DISTANCE BELIEF AND SUPERIOR’S CONSUMPTION ON CONSUMER’S PREFERENCE FOR STATUS RELATED PRODUCTS “GOING AGAINST THE FLOW” THE METAPHORICAL EFFECTS OF SENSORIMOTOR RESISTANCE “I KNOW IT’S YOUR FAULT, BUT I BLAME THE MATCHMAKER MORE:” CHANGES IN CONSUMER TRUST TOWARD SOCIAL COMMERCE COMPANIES DUE TO DISSATISFYING PURCHASES IN A TWO-SIDED MARKET. “ME” LIKES EXPERT REVIEWS AND “WE” LIKE CONSUMER REVIEWS: MODERATING OF PRODUCT NEWNESS “SLIM” CIGARETTES AND CONSUMER INFERENCES ABOUT PRODUCT HARMFULNESS “So Cute I Can Eat it Up”: Priming Effects of Cute Products on Indulgent Consumption “THE BAD GUYS IS TASTY”: HOW VISUAL PACKAGING CUES AND NUTRITION KNOWLEDGE INFLUENCE PRE-SCHOOL CHILDREN’S PERCEPTIONS AND SELECTIONS OF SNACKS “THE PERFECT DRIVING MACHINE”: THE EFFECT OF FAMILIARITY AND SEMANTIC SIMILARITY ON LEARNING AND RECALL OF BRAND SLOGANS “This Isn’t So Bad”: Assimilation, Contrast, and Self-Control on Healthiness Perceptions A COMPETITION AMONG NEW METHODS FOR ELICITING PROBABILITY DISTRIBUTIONS A Cross-Cultural Study of Price Search Decisions A Fluency Account of How Price Operates as a Cue to Psychological Distance A Negation Bias in Word of Mouth: How Negations Reveal and Maintain Expectancies About Brands and Products A Pen (8 min) A Selfless or Selfish Act: The Incidental Effect of Direction of Comparison on Prosocial Behavior A Study of the Play Element of a Location-based Social Network: Foursquare (20 min) A TOUCH OF EVIL: HARMFULNESS ALTERS SENSORY CHARACTERISTICS A View to a Choice: The Effects of Lateral Visual Field on Choosing between Healthy versus Unhealthy Food Options Abstract Art as an Emotional Buffer Acknowledging Consumer Gratitude: Leveraging the Voice of the Consumer to Increase Loyalty AFFECT IN THE SELECTION OF REFERENCE PRICES Aging Well Differently: Desired Aging Well and Its Influence on the Consumption of People Aged from 50 to 65 All that Glitters is Gold: Conspicuous Sensory Consumption as a Means for Self-Worth Restoration Altruistic Behavior, Egoistic Choice AMBIGUITY IN HETEROGENEOUS CONSUMPTION COMMUNITIES: CONFUSED CONSUMERS? Ambiguity Seeking in Payoffs as a Source of Consumer Patience An Analysis of Anger Responses within the Context of Virtualized Consumption of Hatsune Miku An Attributional Explanation of Consumers’ Unexpected Attitudes and Behavior Toward Poor-Nutritional Products, With Implications For Childhood Obesity AN EMPIRICAL INVESTIGATION OF THE DYNAMICS OF RELATIONSHIP DEVELOPMENT IN BRAND COMMUNITY AN EXPLORATORY STUDY OF THE ROLE OF EMPLOYEE SKIN TONE ON CUSTOMER EVALUATIONS Answering Why: Action and Reaction Explanations in Word-of-Mouth ANTI-BRAND MOVEMENT: POLITICO-CULTURAL RESISTANCE AND ETHICAL COMMITMENT Anticipating Regret When Making Investments Anticipating Sharing and Preference for Hedonic Products Anticipating Variety Reduces Satiation from a Current Experience ARE VALUES ALWAYS ABSTRACT? HOW CONSTRUAL LEVEL AND IDENTITIES INFLUENCE THE USE OF VALUES ON GREEN CONSUMPTION ARE YOU ONE OF US? REGAINING ONLINE CREDIBILITY THROUGH COLLABORATIVE PRODUCT DEVELOPMENT Around the World of Tourist Souvenirs (30 min) Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling Over Recipient Preferences in Their Gift Choices Asserting Integration through Nostalgic Discourses: Acculturation to an International Community Avoiding Behavioral Resistance to Diet and Exercise Messages Beat Competitors or Beat Yourself: Differential Effects of Goal Focus on Players’ Motivation in Different Stages of Competitive Goal Pursuit Beating the Market: Competitive Mindset and the Allure of Unintended Value Beauty in a Bottle: Package Aesthetics Cues Efficacy Beliefs of Product Performance Behind the "Privacy Paradox": Decreasing Disclosure by Viewing Information as a Constrained Resource Benefiting from Inequity Promotes Prosociality Best Practices for Behavioral Lab & Subject Pool Management Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphization on Price Fairness BLURRING THE LINE: HOW DISFLUENCY BEGETS SIMILARITY Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships Brand Consensus and Multivocality: Disentangling the Effects of the Brand, the Consumer, and the Consumer-Brand Relationship on Brand Meaning BRAND SALIENCE FOR THE VISUALLY IMPAIRED: AN EXPLORATION ON BRAND RECEPTION AND EXPERIENCE FOR BLIND AND LOW VISION AUDIENCES BRAND TRANSGRESSIONS AND CONSUMERS’ DELIBERATE SELF-PERSUASION Brands Status and Reverse Placebo Effects: High Status Products Inhibit Performance Despite Being Preferred Broadcasting and Narrowcasting: How Audience Size Impacts What People Share Broadening Perspective, Changing Narratives, and Improving Academic Performance: The Effects of Values Affirmation Interventions BUT I DESERVE IT! THE IMPACT OF PRODUCT POSITIONING ON CONSUMER INTENTIONS TOWARD FAIR TRADE PRODUCTS BUT I DON'T WANNA! HOW GROUP FUN CAN INCREASE CONSUMERS' MOTIVATION FOR THE UN-ENJOYABLE BYOB: How Bringing Your Own Shopping Bags Leads to Indulging Yourself and the Environment Camaraderie in Crime: Shared Self-control Decisions and Affiliation CAN "SHARING THE GUILT" LICENSE INDULGENCE? Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture Can Sensory Stimulation Decrease Rumination? An Exploration of the Influence of Senses on Repeated Mental Simulation Can’t See the Forest for the Trees: Increased Local Processing in Mass Customization Systems Changing “Fate” through Choices Changing the Way We Think About Consumer Financial Decision-Making: Bridging Theory, Practice, & Relevance in Household Financial Decision-Making Charitable Giving to Controllable Misfortunes: The Role of Deliberation and Victim Identifiability Charities, Connections, and Costs: Why and When Moral Identity Triggers Preferences to Donate Time versus Money Childhood Obesity: Is Advertising the Culprit? Choice Utility Choosing the More Effortful Option for Illusionary Self-Control Choosing to Participate: The Effects of Message Type on Enrollment and Participation Citizen Consumer (29 min) Close, Yet So Far Away: The Influence of Temporal Distance on Mobile Promotion Redemption during a Shopping Experience CoBrand Harm Crisis and Consumer Attributions of Responsibility Coffee shops yesterday, running groups today - consumption communities as the new address for Oldenburg's third places (20 min) COGNITION, CULTURE AND CONSUMPTION IN THE AFTERLIFE Cognitive Motivation and Its Impact on Price Cognition Collective Moral Identity Projects: Authentic Brand Users Anti-Counterfeit Framework COLLECTOR-BRAND RELATIONSHIPS: CONSUMER ENGAGEMENT VIA DISNEY PIN COLLECTING Color Me Morally: White and Black Colors Influence Moral Behaviours Commitment to Virtuous Behaviors: How Self-control Shapes Commitment to Near vs. Distant Behaviors COMMUNITY, IDENTITY AND SHARING THROUGH BIKE PATHS Compensatory Communication: Consumer Knowledge Discrepancies and Knowledge Signaling in Word-of-Mouth Competitive Mindset: Does Scarcity Call for Selfishness? COMPULSIVE COLLECTING: CONCEPTUALIZATION AND MEASUREMENT Concealing Your Consumer Stupidity: How the Fear of Appearing as an Incompetent Consumer Reduces Negative Word-of-Mouth CONNECTING THE DOTS: USING SEQUENTIAL EXTENSIONS TO ACHIEVE BRAND GROWTH Consequences of Cultural Fluency Conspicuous Consumption Reflects How Redistribution Influences Perceived Social Justice Conspicuous Consumption, Relationships and Rivals: Women’s Luxury Products as Signals to Other Women Constructing Identity through Cultural and Ancient Interpretations of the Female Body Consumer Creativity in Product Design: The Effects of Providing a Default Product on Idea Generation CONSUMER EMOTIONAL INTELLIGENCE AND ITS EFFECTS ON GOAL-ORIENTED APPEALS IN ADVERTISING CONSUMER EXPERIENCE WITH AUGMENTED REALITY AT BRANDS’ EVENTS Consumer Generativity Can Make a Difference CONSUMER INCOMPETENCE AND THE MOTIVATION TO AVOID CONSUMPTION CONSUMER JUDGMENTS AS A FUNCTION OF SOCIAL CLASS Consumer Negotiation and Acquisition at the Bottom-of-the-Pyramid: The Case of Women Market Traders Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter? Consumers’ Choice Formulation Under Risk: A Competence-Based Perspective CONSUMERS’ ENDORSEMENTS FOR COMPANIES AND CAUSES: THE ROLE OF SYMBOLISM AND VISIBILITY Consumers’ Global Versus Local Brand Choice In Foreign Contexts CONSUMERS’ NEED FOR PRESTIGE: SCALE DEVELOPMENT CONSUMERS’ PERCEIVED COUNTERFEIT DETECTION: A CONSTRUCT WITH FORMATIVE MEASUREMENT NATURE AND ITS RELEVANCE TO CONSTRUCT VALIDATION CONSUMERS’ REACTIONS TO ASSORTMENT REDUCTIONS AND SHELF CATEGORIZATIONS Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced or Undermined? CONSUMING GREEN, LIVING GREEN: BOUNDARY CONDITIONS OF THE LICENSING EFFECT Consuming the Contradiction (17 min) CONSUMING TO SUPPORT THE FREE MARKET: THE EFFECTS OF ECONOMIC SYSTEM-JUSTIFICATION ON CONSUMER PREFERENCES Consumption & Heritage Consumption Addiction: A Research Agenda of the Progression from Adaptive to Maladaptive Categories of Consumption Behaviors Consumption and the Irish Recession: Tiger Tales of Consumer Abundance and Recession CONSUMPTION-RELATED CHALLENGES AND CONSUMERS’ ACCUMULATION OF FIELD-SPECIFIC FORMS OF CAPITAL CONTAMINATING RETROSPECTIVE ENJOYMENT Controlling Consumption: The Illusiveness and Pervasiveness of Gender Norms in the Ugandan Marketplace Conversation Pieces COPING VERSUS ENHANCEMENT MOTIVES OF COMPULSIVE BUYING AND SUBTYPING OF COMPULSIVE BUYERS COPING WITH DISGUSTING CONSUMPTION: MANAGING THREATS FROM SELF AND OTHERS Coping with Social Identity Threats: Defending the Self without Sabotaging Self-Control Coping with Stress in the Age of Warcraft: A Conceptual Framework for Consumer Escapism CORE VERSUS PERIPHERAL INNOVATIONS: THE EFFECT OF INNOVATION LOCUS ON CONSUMER ADOPTION OF NEW PRODUCTS Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions CREATIVITY IN NEW PRODUCT DEVELOPMENT; WHEN COLLECTIVISTIC VALUES OUTPERFORM INDIVIDUALISTIC VALUES Crowdfunding to Make a Difference: The Role of Choice in Funding Social Ventures Cuing Consumer Identity Salience: The Moderating Role of Consumer Boundaries Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage Cultured Materialism: The Culturally Bound Link between Materialism and Subjective Well-Being CUSTOMER EFFORT AND THE MORAL SELF: AN EXAMINATION IN A PRODUCT CUSTOMIZATION CONTEXT Customized Assembly: How Does Effort Influence the Value of To-be-assembled Products? Default Effects under Pay-What-You-Want: Evidence from the Field Depletion-as-Information: The Role of Feelings in Resource Depletion Descriptive Norm as a Moderator in Predicting Fundraising Responses from Involvement and Social Influence Susceptibility Deserved Fruits of Labor? Culture, Just-World Beliefs, and Preferences for Redistributive Incentive Schemes Designing QUALTRICS Studies DETAILS TO SPARE: THE EFFECTS OF PRODUCT RISK DISCLOSURE ON CONSUMER EVALUATIONS OF BRANDS AND PRODUCT MANUFACTURERS Development and Validation of an Evaluation Difficulty Scale DIFFERENTIAL EFFECTS OF SOCIALIZATION AGENTS ON MUSIC PIRACY DIFFERENTIAL IMPACT OF INTERPERSONAL ENGAGEMENT ORIENTATIONS ON CUSTOMER SATISFACTION ACROSS CULTURES THROUGH CUSTOMER PARTICIPATION IN SERVICE PROCESSES: A STRUCTURAL EQUATION MODELING-BASED MULTI-GROUP ANALYSIS Digital Shopping: What You Need to Consider DISPROPORTIONATE POSITIVITY AND NEGATIVITY BIASES OF BRAND EXTENSION INFORMATION Distinguishing Two Forms of Consumer Uncertainty Distractions: Friend or Foe in the Pursuit of Conscious and Nonconscious Goals? DO NOT TOUCH ME, BUT PLEASE DO: CONSUMER MISJUDGMENT OF COMFORT WITH INITIATING AND RECEIVING INTERPERSONAL TOUCH DO NOT WASH YOUR HANDS WHEN YOU EAT JUNK FOOD: THE POSSIBILITY OF A REVERSE MACBETH EFFECT IN CONSUMER BEHAVIOR Do Others Influence What We Say? The Impact of Interpersonal Closeness on Word-of-Mouth Valence Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters DO THOUGHTS OF MONEY INFLUENCE PEOPLES’ HEALTH RISK PERCEPTIONS? Do Weight Watchers Want More Options? How Activating Self-Regulatory Concerns Triggers the Need for Variety Do You Have to Look Like a Human to Be Smart? An Exploratory Study of the Influence of Anatomy and Expressivity of Domestic Robots DOES 8 OF 10 EQUAL 80 OF 100? THE SCALE MAGNITUDE EFFECT ON SINGULAR OPTION EVALUATION DOES A PARENT’S SOCIAL ECONOMIC STATUS AFFECT THE EFFECTS OF TELEVISION ADVERTISING DIRECTED TO CHILDREN? FINDINGS FROM FIELD EXPERIMENTS OF KINDERGARTEN SAMPLES IN SOUTH KOREA DOES BITTER TASTE MAKE YOU PERFORM BETTER IN SELF-CONTROL? DOES COUNTRY HERITAGE LEGITIMIZE THE HIGH-END IMAGE OF AFFORDABLE FASHION BRANDS? AN ANALYSIS OF THE COUNTRY-OF-ORIGIN APPEALS OF ZARA, UNIQLO, AND H&M DOES HEAVIER WEIGHT MEAN MORE POWER? EXAMINING THE MODERATING ROLE OF DOMINANCE TRAIT AND SEMANTIC CONGRUENCE Does Imbalanced Spending Sabotage Happiness? Moderating Influence of Time vs. Money Does Living in New York City Make People Happy with Their Leisure Life? DOES NON-DIAGNOSTIC TOUCH OF BUSINESS DOCUMENTS AFFECT THE JUDGMENT OF PROFESSIONALS AND INSTITUTIONS? Does Reducing Nutritional Information Complexity Promote Healthier Food Choices? DOES THINKING “OUTSIDE OF THE BOX” MAKE PEOPLE FEEL “FULL”? THE INFLUENCE OF CONSUMER CREATIVITY ON SATIATION FOR UNHEALTHY FOODS Doing it the Hard Way: Low Personal Control Drives Preference for High-Effort Products DON’T REWARD YOURSELF! HOW CELEBRATION (NOT REWARD) OF ACCOMPLISHMENT INCREASES ENJOYMENT AND MOTIVATION TO PERSEVERE Dynamics of Marketplace Inclusion and Consumption in Bazaars as Other Retail Spaces Earning Luckiness: The Effect of Active Loyalty Program Membership on Consumer Predictions of Randomly-Determined Marketing Outcomes EATING RIGHT, EXERCISING, AND....READING? THE EFFECT OF READING ABOUT HEALTH-RELATED TOPICS ON THE INTERNET EFFECT OF CSR ATTRIBUTES OF FOOD PRODUCTS ON TASTE EVALUATION, MEDIATION ROLE OF NATURALNESS EFFECT OF NICOTINE CONSUMPTION ON RISK TAKING: A STUDY OF GAMBLING BEHAVIOR Effect of Price Estimate Precision on Pre- and Post-Outcome Satisfaction Effects of Construal Level on Omission Detection and Multiattribute Evaluation Effects of Different Types of Schematic Support on Item and Associative Memory for Brands in Older Consumers Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf EFFECTS OF HIGHLY ATTENTIVE SERVICES: ROLE OF RELATIONSHIP DYNAMICS AND NORMS EFFECTS OF PERCEIVED OTHER’S SATISFACTION AND THE ROLE OF THE INTERDEPENDENT SELF IN GROUP SERVICE CONSUMPTION Effects of Resource Scarcity on Perceptions of Control EMBODIED AND PRIMED CLEANSING EFFECTS ON CONSUMER INDULGENCE Embodied Gentleness Effect: The Influence of Hand Movements on Food Preferences EMERGING MARKET (SUB)SYSTEMS AND CONSUMPTION FIELD REFINEMENT Emotional Counter-Conditioning of Brand Attitudes EMOTIONAL VALUE OF CO-CREATION: CAN CO-CREATION OF A SERVICE RECOVERY DEFUSE CUSTOMERS’ ANGER? Empathy-Neglect in Embarrassment-Avoidance: Observations from an Outsider EMPLOYEE MISBEHAVIOR: THE EFFECT OF EMPLOYEE TYPICALITY ON BRAND EVALUATIONS ENCOURAGING REFLEXIVITY IN FOOD RESEARCH: PRODUCING CHILDREN'S VOICES Enhanced Desire for Product Choice in Response to Monetary Scarcity ENTERING CONSUMPTION: A GREETER AT THE STORE ENTRANCE POSITIVELY INFLUENCES CUSTOMERS' SPENDING, SATISFACTION, AND EMPLOYEE PERCEPTIONS Entertained to Excess: The Contemporary Practices of Boredom (21 min) Entre-deux-mondes: Shaping of Artistic Projects in a Local Music Scene (31 min) Ethical Consumption or Consumption of Ethical Products? An Exploratory Analysis of Motivations behind the Purchase of Ethical Products EXAMINING CONSUMERS’ INTENTIONS TO PURCHASE LUXURY GOODS AND COUNTERFEITS EXAMINING THE PREDICTORS OF SPORTS TEAM ATTACHMENT Expense Neglect in Forecasting Personal Finances EXPERIENTIAL PURCHASES FOSTER SOCIAL CONNECTEDNESS EXPLORING BOUNDARY CONDITIONS FOR MOTOR FLUENCY EFFECTS EXPLORING CONSUMER’S FOOD CHOICE: UTILITARIAN VS. HEDONIC PRODUCTS Exploring the “I” in Mass Customization Decisions: Narcissists’ Proclivity Towards Configuring Unique Products EXPLORING THE IMPACT OF PRODUCT DESIGN CHARACTERISTICS ON SALES EXPLORING THE PSYCHOLOGICAL MECHANISM BEHIND EXCLUSIONARY REACTIONS TO FOREIGN COMPANIES: THE QUESTIONS OF WHO AND WHY Facial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavior Factionalized Fatshionistas: Dynamics within Collectives of Stigmatized Consumers Engaged in Marketplace Change Efforts Fading Stories (12 min) Fairness or Compassion? Cultural Differences in Power Norms Affect Judgments of Power-Holders Faking It with Luxury Counterfeit Products: How Social Feedback Can Make Us More or Less Dishonest Fear Not, For You Can Help! The Effect of Fear of Failure and Self-Construal on Charitable Giving Feel Sorry for the Cake in Trash? The Effect of Food Types on Consumers’ Food Waste Perceptions Feeling Entitled Because of Who You Are Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Moral Failures Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness Fighting For a Cause or Against It: A Longitudinal Perspective Financial Constraint Induces a Shift Toward Material Versus Experiential Purchases Through Long Term Focus First Come, Last Serve: How does Power Distance Influence Non-Loyalty Status Customers’ Satisfaction with Businesses? FOCUS ON YOUR FEELINGS - BUT THE RIGHT ONES: INSIGHTS ON THE PROCESSES OF EGO DEPLETION Focusing on Desirability versus Feasibility: The Influence of Fit between Goal Progress and Construal Level on Subsequent Self-Regulation FOR OTHERS' BENEFIT ONLY: THE IMPACT OF INDIVIDUALS’ BELIEFS IN KARMA ON CHARITABLE GIVING Forgive by Remembering or by Forgetting: The Temporal Match Between Victim Motivation and Apology Gift Preferences Framework for the Evaluation of Experiences Before Consumption: Self, Vividness, and Narrative FRAMING AND SALES PROMOTIONS: IS GAS SCARCE? Framing the Game: How Positioning Brands in Competition Can Be Strategically Used to Increase Brand Value From Fan to Fat? Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy From Intuition to Insolvency: Intuitive Decision Makers End up More Financial Constrained From Waste to Delicacy: Collective Innovation in Food Disposition Practices Through Blogging GAMIFICATION AND THE ENTRENCHMENT OF AN ENGAGEMENT INSTITUTIONAL LOGIC IN THE EMERGING INSTITUTIONAL FIELD OF SOCIAL MEDIA GENDER DIFFERENCES IN PURCHASE ATTACHMENT RESULTING FROM LONELINESS Gender, Women and Sexual Experiences of Tourism Generational Status as a Boundary Condition for Minority Targeting Strategies Generations at the Mirror: First and Second Generation of Turkish Consumers’ Home Country Nostalgia GET RID OF YOUR PENNIES IF YOU’RE LOOKING FOR RELAXATION: THE ROLE OF MONEY IN PSYCHOLOGICAL TENSION Getting Rid of Possessions to Get Back at People: Rejection and Consumer Disposal Choices Giving Time vs. Giving Money: Which is Better for Moral Cleansing? Giving to What We Want Instead of to What We Should GOAL-ORIENTATION THEORY AND ELDERLY CONSUMERS’ INTENTIONS TO USE MOBILE APPLICATIONS FOR ENTERTAINMENT PURPOSES GOING GREEN FOR SELF VS. OTHERS: GENDER AND IDENTITY SALIENCE EFFECTS ON GREEN CONSUMPTION Going, Going, Gone: Hidden Hormonal Influences on Loss Aversion GREEN CONFESSIONS: THE MODERATING INFLUENCE OF RELIGIOSITY ON PRO-ENVIRONMENTAL COMPENSATORY CONSUMPTION Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan Happiness From Giving: When Consumers Misforecast Their Affective Responses to Pro-Social Behavior HAPPY FACES, SAD FACES: THE INTERACTIVE EFFECTS OF AFFECTIVE DISPLAYS AND DONATION TYPES ON CHARITABLE GIVING Hardening My Heart: Persuasion Knowledge and Emotion Regulation Healthful Food Decision-making at the Point of Purchase: An Update on Nutrition Labeling Heart Versus Head: Examining Differential Effects of Empathy Versus Perspective Taking on Creative Product Design HELEN OF TROY? THE EFFECT OF SEXY STIMULI ON MALE’S SELF-CONTROL IN TASK PERFORMANCE HIDING THE FOOD FROM YOUR CUSTOMERS: USE OF SURPRISE IN FOOD PRESENTATION How Brands Shape Newness Perceptions How Can I Choose Not Knowing What You Chose? The Biasing Effect of Context When Consuming With Others HOW COULD YOU DO THIS TO ME? BRAND BETRAYAL AND ITS CONSUMER BEHAVIOR IMPLICATIONS How do Friends and Strangers Interpret Shared Experiences? Synchrony as Relationship-Bolstering or Experience-Heightening How do Predictions Affect Accuracy Perceptions? The Role of Depth of Information Analyses HOW EMBARRASSMENT AFFECTS CONSUMER EVALUATION OF CONSPICUOUS PRODUCTS HOW HAND POSITION IMPACTS COGNITIVE PROCESSING: IMPLICATIONS FOR MOBILE MARKETING MESSAGES How Incidental Affect Alters Subsequent Judgments: Insights From Behavioral, fMRI, and Psychophysiology Studies How Language Signals Persuasion: Concrete and Abstract Language in Product Referrals from Consumers and Firms HOW SUSPICION CAN LEAD TO SUBOPTIMAL CONSUMER CHOICES How Time Flies When You’re Looking Forwards: Effects of Forward Progress Monitoring on Time Perception How to Make a Good Consumer Research Video HOW TO MAKE YOUR GRANDMA EXERCISE: THE ACTIVATION OF GOALS AND THE AVAILABILITY OF PLANS HOW VARIETY IN FLAVORS WITHIN INDULGENT AND HEALTHY FOOD OPTIONS AFFECTS PERCEIVED HEALTHINESS AND PREFERENCE FOR PROMOTION TYPES HOW YOU ARE WITH MIKE TELLS US HOW YOU ARE WITH NIKE: RELATIONSHIP BETWEEN INTERPERSONAL ATTACHMENT STYLES AND BRAND ATTACHMENT Humorous Consumption I CARE WHEN I FEEL LIKE IT! THE MODERATING ROLE OF EMOTION STABILITY IN CAUSE RELATED MARKETING I Run to be Fit, You Run for Fame: Context Effects Affecting Self-Positivity in Judgments on Consumption Motives and Emotions I’LL HAVE WHAT SHE’S SHARING: THE EFFECT OF SOCIAL MEDIA ON EXPERIENCE CONSUMPTION I’ll Keep the Cuddly One: Effects of Cuteness versus Elegance on Product Retention Identifying Symbols of the Consumer Marketplace from Human Brain Activity IDENTITY MANAGEMENT THROUGH HUMOR EXPRESSIONS IN AN ONLINE GAMING COMMUNITY Identity Preservation: If I Can Remember It, You Can Have It If You Feel Empty, You Spend More Money on Yourself and Less on Giving to Others IF YOU THINK I'M PICKY, WHAT GIFT WILL YOU GIVE ME? Illeism and Decision Making Illusion of Variety: Poor Readability Enhances Perceived Variety IMAGINE YOURSELF IN USE: MEASURING THE CONSTRUCT OF CONSUMPTION VISION Imago Animi Sermo Est – Speech is the Mirror of the Mind: The Effect of Vocal Expression on Preferences Impact of Fear on Brand Attachment Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services by the Elderly Implementing Intuitive Decisions Incandescent Affect: Turning on the Hot Emotional System with Bright Light INCREASING CUSTOMER COMPLIANCE IN SERVICES: THE RELATIVE IMPORTANCE OF THE ACTUAL AND THE IDEAL SELF INCREASING SPENDING BEHAVIOR AFTER EXPOSURE TO BODY-TYPE PACKAGE SHAPES Increasing Tax Compliance by Empowering Taxpayers INFLUENCE OF PERSONAL CONTROL AND ENVIRONMENTAL CUE ON CONSUMER CHEATING INGROUP-OUTGROUP ASYMMETRY FOR DONATIONS OF TIME VERSUS MONEY INNER VALUE CONFLICTS: EMOTIONAL AND BEHAVIORAL CONSEQUENCES IN A CROSS-BORDER SHOPPING CONTEXT Intelligence Predicts Choice of Absolute Versus Positional Income INTERFERENCES IN COMPETITIVE SPONSORSHIP CLUTTER: THE INFLUENCE OF CONGRUENCE AND ARTICULATION ON ATTITUDE INTERPRETING FINANCIAL CONSUMPTION EXPERIENCES: THE CASE OF BRITISH-MUSLIMS Investigating Deliberative and Spontaneous Inferences as Outcomes of Associative Learning with High versus Low Contingency Awareness Is a Picture Always Worth a Thousand Words? Attention to Structural Elements of eWOM for Consumer Brands within Social Media IS DOING BETTER ALWAYS GOOD? THE IMPACT OF PERCEIVED NONPROFIT COMPETENCE ON ALTRUISTIC DONATION MOTIVATIONS Is Self-Serving Self-Serving? Who Serves Food Shapes Self-Evaluation and Eating Decisions Is She My New Friend? The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Products Is Variety the Spice of Love? IT “FEELS” GOOD FOR ME: THE INTERACTION OF NAÏVE THEORIES AND PROCESSING FLUENCY IN SUBJECTIVE EVALUATION OF HEALTHINESS It's a Girl Thing (58 min) It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value JEWELRY AND CLOTHING ONLY, PLEASE! HAPPINESS FROM MATERIAL OBJECT GIFTS GREATER THAN HAPPINESS FROM EXPERIENTIAL GIFTS Journal of Consumer Research Advanced Reviewer Training Journal of Consumer Research New Reviewer Training JUJUTSU FOR COMPULSIVE BUYERS: AROUSAL IN SHOPPING SITUATIONS CAN BE USED TO STRENGTHEN SELF-CONTROL Justification Mindset: How Hedonic versus Utilitarian Purchase Influences Subsequent Choice Known Unknowns in Judgment and Choice La Vie en Rose at the Top? Why Positive (Negative) Information goes Up (Down) in a Hierarchy Leave Them Smiling: How Concretely Framing a Prosocial Goal Creates More Happiness Less about Me, More about You: How Self-Affirmation Changes Word-of-Mouth Intentions for the Self versus Others LET ME SKIP THE ADS! REVISITING REACTANCE THEORY IN AN ADVERTISING CONTEXT LET’S BREAK UP: THE ACTION OF TEARING DECREASES RELATIONSHIP BONDING Life After P-Hacking Lifestyle Brands: The Elephant in the Room Linking Individual Differences in Motivational and Executive Control Neurocognition to Real World Craving and Snacking Behavior: The Case of Restrained and Unrestrained Eaters Living in a Material World: The Role of Materialism in Consumer Confidence & Well-Being Locals as Immigrants in German Unification and Acculturation: How Nostalgia Enchants the Former East Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?) LONG DESCRIPTION MEANS BIG ITEM: WHEN ATTRIBUTES OF PRODUCT PRESENTATION ARE MISATTRIBUTED TO THE ITEM ITSELF LOOKING FOR A CULTURAL BORDER CONDITION FOR THE EXPERIENTIAL RECOMMENDATION Loosing vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias LOSING CONTROL: WHEN PHYSICAL CLEANSING INTENSIFIES CHEATING FOR HIGH SELF-CONTROLS Loss Aversion Attenuates under Time Pressure LOST AND FOUND: THE CONVERSION OF GAINS AND LOSSES ON CONSUMERS’ DECISION MAKING LUCK AND THE ENDOWMENT EFFECT: A CONTEXT OF APPLICATION OF THE “POSSESSION-SELF LINK" Magnitude Representations Underlie Valuations of Prospects Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-being Making an Impact on the Self: How Sounds and Colors Increase Goal Engagement Making Decisions For the Future: Value of Delayed Durables and Shrinkage in Usage Duration MAKING ME FEEL BAD WILL MAKE YOU PAY: DEFENSIVE RESPONSES TO SELF-THREAT BASED MARKETING COMMUNICATIONS Malleable Estimation: The Effect of Language Directionality on Spatial Sets Managing Motivation Over Time: How Focusing on the Present versus Future Influences Goal Pursuit MANIPULATE ATTRIBUTIONS TO IMPROVE SATISFACTION FOR NONCONSCIOUS SELF-DISCREPANT BEHAVIORS Matching Motives and Incentives to Combat Tire Pressure Neglect Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity Mechanical Turk 2.0: Issues, Limitations, & Solutions for Collecting Data Mediation Practicum – On Using Hayes (2003) PROCESS Macro, Indirect Effects, & Bootstrapping Mediation, Contrasts, & LISREL Memory for Advertising: When do Consumers Remember and When do they Forget Social-Identity-linked Ads? Mental Stealing Effects on Purchase Decisions for Others Mere Exposure to Money Motivates Goal Attainment MESMERIZED: HOW DIGITAL MENU BOARDS AFFECT FOOD CHOICE MESSAGE IN A BOTTLE: WHAT A PRODUCT’S SHAPE TELLS US ABOUT THE PRODUCT AND OURSELVES MINDLESS RESISTANCE TO PERSUASION: WHEN LOW SELF-CONTROL DECREASES YIELDING TO SOCIAL INFLUENCE MINE AND MINE ONLY: THE INFLUENCE OF GIFTS ON THEIR REPLACEMENT AND SUBSEQUENT BRAND EVALUATION MIXED MESSAGES: THE VARIABILITY OF CONSPICUOUS CONSUMPTION ACTIVITY AND INTERPRETATIONS BASED ON AUDIENCE FAMILIARITY Modeling Scale Attraction Effects: An Application to Charitable Donations and Optimal Laddering Monetary Cues Alter Interpersonal Harmony Because They Activate an Exchange-Orientation Monetary Reminders Lead to Exchange Orientation and Emotion Suppression Money and Marriage? How Marital Dynamics and Gender Differences in Risk Affect Financial Portfolio Composition Choices Moral Identity and Competition in a Working Class Neighborhood More Than Price? Exploring the Effects of Creativity and Price in Advertising Motivated Recall and the “Rosy View” in Retrospective Evaluations MOTIVATION MATTERS: CHOICE CONFIDENCE AS A FUNCTION OF INFORMATION DIAGNOSTICITY AND NFCC Naive or Savvy: How Credible Are Online Reviews for Credence Services? NATURAL CONSUMER Natural Scarcity: What Makes a Product a Suitable Means for Status Signaling Negative Consequences of Empowering Consumers and Employees NEGATIVITY BIAS IN THE PRODUCT PREVENTION AD CLAIM NEW ‘THINKING’ ABOUT OPTIMAL CONSUMER DECISION MAKING NOT ALL ANCHORS WEIGH THE SAME: ANCHORING AND FRAMING EFFECTS IN PAY-WHAT-YOU-WANT PRICING NOT LIKE EVERYONE ELSE: THE ROLE OF CONSUMER CAUSE-RELATED IDENTITY AND UNIQUENESS IN CONSUMER DONATION INTENTIONS AND BEHAVIOR Nutrition Information as Cultural Contaminant NUTRITION INFORMATION ON FOOD MENU: NUTRITION INVOLVEMENT AND MESSAGE FRAMING EFFECTS Of Revelations and Iron Hands: Unexpected Effects of Sensitive Disclosures OMISSION BIAS IN THE MARKETPLACE: THE MODERATING ROLE OF EXPERIENCE ON CONSUMER TRUST PERCEPTIONS FOR BRANDS AND AGENTS On Metacognition and Culture On the Automatic Effects of Advertising: The Uncontrollability of Evaluative Conditioning Effects One of Each: Variety Seeking to Avoid Choice Difficulty ONLINE ORDERING FOR HEALTHIER EATING: A FIELD EXPERIMENT Philosophies of Happiness: Preferences for Experienced and Remembered Happiness PHYSICAL ACTIVITY AND FOOD CONSUMPTION: THE MODERATING ROLE OF DIETING TENDENCY Physiological Correlates Of Effects Of Prior Outcomes On Risky Choice PIONEERING ADVANTAGE REVISITED: THE MODERATING ROLES OF FORM AND FUNCTION IN CONSUMER’S EVALUATION OF THE FOLLOWER’S NEW PRODUCT Planning Under Paucity: Responses to Resource Scarcity Threats Depend on Childhood Environments Playing the Field: The Effect of Fertility on Women's Desire for Variety Pleasure for a Moment, Functionality for a Lifetime Positive Brand Inferences from Processing Disfluency Postmodern Cultural Complexities: The Two Worlds on Cuba Street Pour Oil on Troubled Water: The Effects of Mere-Measurement and Time on Customer Desire for Revenge Poverty and Materialism: Are Impoverished Children More Materialistic Than Affluent Children? Power and Brand Compatibility in Close Relationships: A Dyadic Investigation Power and Resistance to Social Influence: The Moderating Role of Attitude Certainty POWER DISTANCE BELIEF AND EDUCATION ADVERTISING EXECUTION POWERFUL PEOPLE THINK DIFFERENTLY: POWER AND RELIANCE ON ASSOCIATIVE KNOWLEDGE IN CONSUMPTION CONTEXTS Powering up With Indirect Reciprocity in a Large-Scale Field Experiment PRINCESSES, CASTLES, ENCHANTED FORESTS AND DRAGONS – EXPLORING (ECO) DESTINATION WEDDING CONSUMPTION Privacy Concerns are Relative and Malleable: Implications for Online Behavioral Advertising PRODUCT AESTHETICS TRIGGER APPEARANCE RELATED CONCERNS Product Customization via Starting Solutions PRO-ENVIRONMENTAL MOTIVATION AND INTENT IN AN EMERGING MARKET CONTEXT Profiles of Consumer Saving: Societal Conditions and Individual Aspirations Prominence versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice Promoting Portion Downsizing by Improving Consumer Response to Percentage Cost vs. Percentage Benefit Offers PROTECTIONS AGAINST AGENT OPPORTUNISM: CUSTOMER ASSUMPTIONS AND MARKETPLACE REALITIES Proud to Belong or Proudly Different? Contrasting Effects of Incidental Pride on Conformity Psychological Risk Aggregation: Selling Products of Uncertain Qualities with Probabilistic Promotions Putting the Customer Second: Pronouns in Customer-Firm Interactions Quantity Aversion: Self-Control and Consumers’ Preference for Quality versus Quantity Re-Fashioning Kate: The Making of a Celebrity Princess Brand REGIFTING REDEFINED: THE GIVER’S AND THE RECEIVER’S PERSPECTIVE Regulatory Congruence Effects in Two-sided Advertising RELATIVE NATIONAL IDENTIFICATION, ONENESS AND PRODUCT EVALUATIONS: A CONCEPTUAL FRAMEWORK Religiosity and Acculturation Through Apparel Consumption Amongst North African Migrant Women in France REMEMBER THE BAD? GOAL RELEVANCE, VALENCE, AND THE ENCODING OF INFORMATION IN CONSUMER DECISIONS Renegotiating the Patriarchal Bargain and the Embodiment of Womanhood RESPONSES TO COMEDIC VIOLENCE ADVERTISING: NORM BELIEFS AND AGE EFFECTS Retail Shopper Confusion: An Explanation of Avoidance Behavior at the Point-of-Sale Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior Reward Substitution: Incentivizing Consumers to Choose Smaller Portion Sizes Riding Coattails: When Co-branding Helps versus Hurts Less-known Brands RISK COMMUNICATION UNDER POSITIVE MOOD: THE IMPACT OF MESSAGE FRAMING AND GOAL CLAIM ON PUBLIC SAFETY PERSUASION Risky Business: The Negative Impact of Ambiguity on Risk Communications ROLE OF TRANSACTIONAL VS. RELATIONAL REQUESTS IN INFLUENCING DONATION INTENTION Savoring Through Avoidance: Identity-Based Strategic Memory Protection Scamming Depression Era Elders: Neuroanatomical Basis for Poor Decision Making Among Older Adults SCARAB BEETLES AMONG THE SHEEP AND GOATS: SOME CHOICES ARE JUST MEANT TO BE MADE Secrets and Lies: How Consumers Manage the Flow of Ego-Threatening Information SELECTIVE REVELATIONS: THE BRAND BACKSTORY AND THE CREATION OF THE PRIVATE SPHERE Self-Affirmation Can Enable Goal Disengagement Self-Affirmation has the Power to Offset the Harmful Effects of Money Reminders SELF-BRAND CONNECTION, SCHADENFREUDE, AND SYMPATHY: A PERSON-CENTERED APPROACH TO UNDERSTANDING EMOTIONAL REACTIONS TO PRODUCT FAILURE SELF-ESTEEM AND IDENTIFICATION WITH ONE’S SOCIAL MEDIA GROUPS: TWO OPPOSITE PATHS TO ONLINE SOCIAL OUTCOMES SELF-ESTEEM DISCREPANCY AND ADOLESCENTS’ SELF-CONNECTIONS TO PEER GROUPS' BRANDS Selfish or Selfless? On the Signal Value of Emotion in Altruistic Behavior SELF-LICENSING EFFECTS ON FOOD CHOICES Sentimental Social Roles and the Objects that Elicit Them SEQUENTIAL OVERCHOICE IN PRODUCT CUSTOMIZATION SERVICE FAILURES IN GIFT ORDERS: THE MEDIATING ROLE OF GUILT Service Recovery: A Status Perspective Set-fit Effects in Choice Sex as Power: Attractive Women Link Sexuality and Power for Personal Gain Sex Hormones & Economic Decisions: The Effect of Testosterone on Financial Risk Depends on Social Context Sexual Script Development in the Media SHAKING IT UP MY WAY: AMATEUR APPROPRIATION OF POPULAR MEDIA SHARED DECISIONS IN EMOTIONALLY DIFFICULT SITUATIONS SHINY HAPPY CHICKENS TASTING GOOD: ETHICAL COMPANY PRACTICES AFFECT CONSUMER EXPERIENCE Signaling Virtue: Charitable Behaviors under Consumer Elective Pricing Single Option Aversion Smart Phones, Bad Decisions? The Impact of In-store Mobile Technology Use on Consumer Decisions Social Comparison to Advertising Depictions: Exploring Advertising Practitioners' Perspectives Social Conflict and Consumption: A Meta-Analytical Perspective SOCIAL NETWORKING SITES: BUILDING BRAND KNOWLEDGE AND BRAND EQUITY Social Stratification and the Materialism Label: The Retention of Racial Inequities between Black and White Consumers in South Africa SOCIETY OR THE ENVIRONMENT? HOW TANGIBILITY AFFECTS CONSUMER PERCEPTIONS OF FIRM SUSTAINABILITY PRACTICES Somewhere Out There: The Power of Brands to Act as Virtual Proxies Signifying Safety and Representing Home during Intense Risk-filled Separations Spending Sadly: How Time versus Money Impacts Enhanced Valuations Under Sadness SPOKESPEOPLE IN COMPARATIVE ADVERTISING: THE ROLE OF SPOKESPERSON TYPE AND COMPARISON TYPE Spreading the Health: Americans’ Estimated and Ideal Distributions of Death and Health(care) Squeezed: Effects of Constraint on Consumer Planning Staging the Museumspace: Overlapping Personal, Social, and Hedonic Experiences Standing Out or Fitting in? Memory Effects of Ad Typicality Depend on Exposure Duration Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence Stigma and Accommodation to Consumption Loss STRAIGHT FROM THE HORSE’S MOUTH: WHEN DISADVANTAGED BRAND DETERMINATION IMPROVES BRAND EVALUATIONS STRATEGIES TO RESIST ADVERTISING Strong Attitudes Without Elaboration: The Threshold Difference Effect SUB-ETHICAL CHOICE BEHAVIOR: THE ATTRACTION EFFECT OF SCARCITY Suffering in Silence: Close Customers’ Reluctance to Complain Damages Service Relationships Sunny Side Up: How Regret Leads to Defensive Optimism Sweet Protection: Using Sweets to Manage Relationships SYMMETRICAL LOGOS CAN HARM BRAND EQUITY: THE INTERACTIVE EFFECT OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND VALUATION Talking About What You Did and What You Have: The Differential Story Utility of Experiential and Material Purchases TASTES LIKE FREEDOM: PERCEIVED CHOICE IMPROVES TASTE Temporal Decay, Reinstatement, and Debiasing of Self-Deception TEMPORAL DISTANCE AND CONSUMER PREFERENCE FOR HEDONIC AND FUNCTIONAL ATTRIBUTES TEMPORAL REFRAMING OF PRICES AND OFFER ATTRACTIVENESS IN A CAUSE-RELATED MARKETING CONTEXT Temptation’s Itch: Goals, Self-Discourse and Money Management Practices while in a Debt Management Program Tens, Hundreds or Thousands? How Nutritional Information Numerosity Nonconsciously Affects Unhealthy Food Choices Thank You: When and Why Expressions of Gratitude Enhance Consumer Satisfaction and Loyalty THANKS BUT NO THANKS: THE IMPACT OF GRATITUDE ON CONSUMER SELF-REGULATION THE “RIGHT” SIDE CAN’T BE BAD! GETTING ON THE GOOD SIDE OF THE SHELF The Acuity of Vice: Goal Conflict Improves Visual Sensitivity to Portion Size Changes THE ADDED VALUE OF CONTEXTUAL MOTIVATIONS ON THE CONSUMER-BRAND RELATIONSHIP The Advertising of Experiences: Narrative Processing and the Importance of Consistency The Altruistic Side of Sharing: Giving Misery Company by Sharing Personal Negative Experiences The Better You Do, the Worse You Feel: Selective Information Processing Approaches Based on Social Comparisons Moderates the Effect of Absolute Performance on Satisfaction The Bottom Dollar Effect: How Resource Scarcity Influences Perceived Value and Satisfaction The Braggart’s Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior THE BUCKET LIST: HOW CONSUMERS CUSTOMIZE TEMPORAL PERSPECTIVE TO GUIDE AND SHAPE THEIR LIFE-STORY The Change You Didn’t See Coming: Nonconscious Consequences of Dynamic Transference in Consumer Contexts The Cognitive and Behavioral Consequences of Considering Low-Fit Brand Extensions The Comparative Mindset and Managerial Decision Making: Theory Extensions and Boundary Conditions The Consuming City: Economic Stratification and the Glasgow Effect The Content and Impact of Mobile Versus Desktop Reviews THE CREATION AND MANAGEMENT OF HUMAN BRANDS THE CYBORG SELF, THE TETHERED LIFE: THE MEANINGS OF VIRTUAL SPACES AND PORTABLE DEVICES IN CONSUMER NARRATIVES The Dark Side of Product Visualization: Negative Effects of Imagery THE DARKNESS EFFECT: THE EFFECT OF LIGHTING CONDITIONS ON SELF-CONTROL THE DELBOEUF ILLUSION IN FOOD PORTION JUDGMENTS BY CHIMPANZEES (PAN TROGLODYTES) THE DESTIGMATIZING ROLE OF CAUSE MARKETING (CM) PRODUCTS The Development of the Mindful Consumption Process through the Sufficiency Economy The Diversification Paradox: How Lay Investors Perceive Risk and Covariance Information The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information The Effect Chain from Corporate Reputation to Consumer Brand Equity Formation THE EFFECT OF AN ABSTRACT VS. CONCRETE MINDSET ON COPING BEHAVIOR IN NEGATIVE EMOTION-LADEN TRADE-OFFS THE EFFECT OF ANTICIPATED FUTURE CONSUMPTION AMOUNT ON FOOD CONSUMPTION EXPERIENCE THE EFFECT OF COLOR HARMONY ON PROCESSING DISFLUENCY OF PRO-SOCIAL ADVERTISEMENT THE EFFECT OF COMPETITIVE LABELING ON CHARITABLE DONATION The Effect of Construal Level on Consumers’ Anticipations Involving Ethical Behavior The Effect of Goal Progress Salience Cues in Effortful Consumer Domains: An Implicit Theory Perspective THE EFFECT OF GUILT IN THE SERVICE RECOVERY PARADOX The Effect of Income Tax on the Motivation to Work Depends on People’s Cultural Philosophies THE EFFECT OF INTERPERSONAL INFLUENCES ON SOCIAL NETWORKING SITE’S USERS The Effect of Money Priming on Consumers’ Choice The Effect of Perceived Elevation on Consumer Risk Taking THE EFFECT OF PRICE PROMOTION PATTERNS ON CONSUMERS’ USE OF AN EXPECTED PRICE AS A REFERENCE PRICE THE EFFECTIVENESS OF GROUPON PROMOTION VERSUS COUPON PROMOTION: FROM THE CONSUMER’S PERSPECTIVE The Effects of Ambient Light on Choices between Virtues and Vices The Effects of Anthropomorphization on Brand Personality Perceptions: A Motivational Account THE EFFECTS OF ASSORTMENT ORGANIZATION AND LABELING ON HEALTHY CHOICE: THE SCOOP FROM AN ICE CREAM STORE EXPERIMENT THE EFFECTS OF BEING ENVIED ON WORD-OF-MOUTH The Effects of Color on Food Temperature Perceptions The Effects of Color vs. Black-and-White on Information Processing The Effects of Consumer Vulnerability on Service Evaluations and Wellbeing Outcomes The Effects of Framing Products as Experiences on the Creation and Use of Consumer Reviews The Effects of Impulsivity on Perceptions of Prior Consumption THE EFFECTS OF MATH ANXIETY ON CONSUMERS’ PERCEPTIONS OF SALES PROMOTIONS THE EFFECTS OF PERCEIVED GOAL PROGRESS AND ASSORTMENT SIZE ON CONSUMER CHOICE The Effects of Resource Scarcity on the Ideal Female Body Size The End of Stigma? Understanding the Dynamics of Legitimization in the Context of TV Series Consumption THE EXTENDED PARENTAL SELF: GENDER DIFFERENCES IN PARENTAL SPENDING ON SONS VS. DAUGHTERS The Feeling of Learning and the Joy of Liking The Freedom Bias: Empirical Evidence for a Neglected Tariff-Choice Anomaly The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior The Halal Nail Polish: Religion and Body Politics in the Marketplace The Hedonic-Shift for Freebies: How Preference for Hedonic Options Disproportionately Enhanced When Their Price Falls to Zero The Illusion of Lie Effect: The Suspicious Fluency of Round Numbers THE IMPACT OF ATTITUDINAL AMBIVALENCE ON WEIGHT LOSS DECISIONS: CONSEQUENCES AND MITIGATING FACTORS The Impact Of Comparisons With Others On Creativity Outcomes THE IMPACT OF REGULATORY (NON) FIT AND TASK DIFFICULTY ON CONSUMER’S SUBSEQUENT EVALUATIONS The Impact of Sequence Disruptions on Order Effects in Choice: A Script Theoretical Perspective THE IMPORTANCE OF DIFFERENT INFORMATION IN DONATION REQUESTS: AN EYE-TRACKING ANALYSIS The Indian Bazaar: Street Markets and Customer Perceptions (16 min) THE INFLUENCE OF BRAND PROPINQUITY ON COMPLAINING BEHAVIOR VIA SOCIAL MEDIA THE INFLUENCE OF CHILDREN IN FAMILY DECISION MAKING: PERCEPTIONS OF SOUTH AFRICAN PARENTS The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of Consumers The Influence of Framing on Willingness to Pay as an Explanation of the Uncertainty Effect The Influence of Pride Diagnosticity on Self-Control THE INFLUENCE OF RELATIVE AND ABSOLUTE DIFFERENCES ON JUDGMENTS THE INFLUENCE OF THE TYPES OF BRAND CRISIS ON CONSUMER'S RESPONSE: THE MODERATING ROLE OF BRAND ASSOCIATION AND BRAND-CUSTOMER RELATIONSHIP STRENGTH The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions The Interplay Effect of Embarrassment and Agentic-Communal Orientation on Consumer Behavior The Inverse Power of Praise: How Pro-Social Marketing Messages Influence Consumer Behavior THE LEGITIMATION OF ILLICIT PRODUCTS THROUGH DESIGN The Light Side of Creativity: An Ethical Mindset Boosts Individual Creativity, A Moral Mindset Fosters Group Creativity THE LUCKY FINANCIAL ADVISOR: HOW LUCK PERCEPTIONS INFLUENCE CONSUMERS' INVESTMENT DECISIONS THE MANY SHADES OF CSR – THE INTERPLAY OF CA AND CSR ASSOCIATIONS The Maximizing Mindset The Means to Justify the End: How the Way in Which Decisions to Intervene Are Communicated to Users Can Combat Cyber Harassment in Social Media The Moderating Role of Numeracy in the Effectiveness of Cause-related Marketing The Moderating Role of Regulatory Focus on the Social Modeling of Food Intake The Moderating Role of Self in the Persuasiveness of Visual Perspective The More Interest in the Product, the Merrier? THE MORE YOU THINK YOU KNOW, THE MORE YOU WANT TO TOUCH: SUBJECTIVE KNOWLEDGE AND HAPTIC EXPLORATION The Multifaceted Role of Affect in Self-Affirmation Effects The Nearly Winning Effect THE NOT SO SIMPLE LIFE: NATURECULTURES OF VOLUNTARY SIMPLICITY THE PERSUASION MINDSET: THE EFFECT OF PERSUASION ON THE PERSUADER The Positive Consequences of Conflict: When a Conflict Mindset Facilitates Choice The Power of Weak Studies: Why the Synthesis of a Research Paper Matters The Power to Control Time: How Power Influences How Much Time (You Think) You Have THE POWER TO KNOW WHAT YOU WANT: HOW POWER INFLUENCES PREFERENCE CONSISTENCY The Product-to-Space Ratio Effect: Space Influences Perceptions of Scarcity and Product Preference The Psychology of Borrowing and Lending The Psychophysics of Humor THE PUBLIC HEART: THE EFFECT OF BROADCASTING ON EMOTIONAL INTENSITY AND WELL-BEING The Pursuit of Happiness: Can It Make You Happy? THE RELATIONSHIP BETWEEN BRAND PERSONALITY AND CRISIS STRATEGIES FOR ORGANIZATIONAL REPUTATION THE RELATIONSHIP OF PERCEIVED KNOWLEDGE WITH PERCEIVED RISK: AN EXPLORATORY STUDY The Rewarding Nature of Matchmaking THE RIGHT SHADE OF GREEN: THE EFFECT OF SUSTAINABILITY UTILITY ON CONSUMER PRODUCT EVALUATIONS The Role of Arousal in Schema Based Evaluations THE ROLE OF BENEFICIARIES' GROUP IDENTITY IN CHARITABLE GIVING The Role of Cognition in Uncertainty Aversion: When Less Thought Leads to More Rational Choices THE ROLE OF EMOTIONAL INTELLIGENCE AS A MODERATOR OF THE EFFECTIVENESS OF ADVERTISING DISCLAIMERS ON DIGITALLY ENHANCED IMAGES The Role of Goal Engagement in Self-Regulation THE ROLE OF IMAGINATION IN CONSUMER CONTAMINATION THE ROLE OF IMPULSIVENESS IN CONSUMERS’ CHOICE: IMPULSIVE BEHAVIOR CAN BE ECONOMICALLY RATIONAL THE ROLE OF POLITICAL IDEOLOGY IN REACTIONS TO WARNING LABELS The Role of Reactance in Responses to One-Sided Advertisements: How Health-Related Appeals Backfire among Restrained Eaters THE ROLE OF SOCIAL CONTEXT ON ATTITUDES TOWARDS PRODUCT PLACEMENT IN CHILDREN’S FILMS THE ROLE OF TECHNOLOGY IN CHILDREN’S FOOD ENVIRONMENT: EXPLORING INTRA-FAMILIAL DYNAMICS ACROSS CULTURES The Role of Visual Attention in Decision-Making: An Eye-Tracking Experiment The Roles of Appropriateness and Relevance in Determining Reactions to Humor in Frontline Service Encounters The Runners' (R)evolution (24 min) The Selfish Side of Sharing: Effects of Need for Control on Advice Giving The Spillover Effects of Guilt on Subsequent Preferences for Unrelated Self-Improvement Products The Top-Ten Effect: Consumers’ Subjective Perceptions of Rankings The Two Sides of the Gold Medal: Paradoxes of the Olympic Experience The Unlikely Middle: Overestimation of Most and Least Likely Outcomes The Valuation of Imagined Future Achievement The Vintagescape as Embodied and Practiced Space THE WARMTH OF OUR REGRETS The Wireless Good Samaritan: Pro-social Behavior in Mobile Networks These Clothes Become You: Effects of Consumption on Social-Identification Thinking That Choices Reflect the Self Leads to Maximizing Behavior THIS AD IS FUNNY, BUT WILL I SHARE IT? This Is Important (But Don’t Tell Me That): The Backfire Effect of Emphasizing Goal Importance Time for the Sad and Money for the Happy? The Role of Social Approach on Consumer Willingness to Contribute Charitably Time, Money, and Morality Tipping Points in Consumer Choice: The Case of Collections To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Savings and Spending TO PURSUE OR NOT TO PURSUE: THE IMPACT OF GROUP IDENTIFICATION ON INDIVIDUAL GOAL PURSUIT To Tip or Not to Tip: Emotional and Monetary Tradeoffs in Tipping Too Impatient to Smell the Roses: Exposure to Fast Food Brands Impedes Happiness Too Tired to Choose It: Shifting Preference of To Do or To Have While Seeking Happiness Top 10 Lists: Public Ads that Hurt the Cause TOUCH ME: DOES TOUCHING A VICTIM’S PHOTO AFFECT DONATION AMOUNT? TOWARDS A HIGHER GENERALIZABILITY OF BRAND PERSONALITY SCALES Towards an Integrative Theory of Anchoring: Evidence for a Selective Accessibility Mechanism across Anchor Types Towards Understanding Creative Ingenuity in Dire Situations Towards Understanding the Interplay between Culture and Goals Transmedia Consumption Experiences (TCE): Patching as a Narrative Consumption Practice TRIGGER HEALTHY: HOW SAMPLES CAN CREATE A HEALTHY SHOPPING MOMENTUM TRUST IN RECOMMENDATIONS: APPLYING THE BASE-RATE PARADIGM TO SURROGATION VS. SIMULATION Turning to Brands when Close Others Turn Away: The Hydraulic Relation Between Social Support and Brand Reliance TWEETS AND RETWEETS FOR OREO TOUCHDOWN TWO FATES: THE MOTIVATIONAL AND COGNITIVE EFFECT OF MORTALITY SALIENCE ON VARIETY-SEEKING Two-Stage Decisions Increase Preference for Hedonic Options UNDER-PROMISE AND OVER-DELIVER: THE ROLE OF WAIT TIME EXPECTATIONS AND WAIT PREDICTION ACCURACY ON EVALUATIONS UNDERSTANDING GLOBAL IMPACT AND VOLUNTARY SIMPLIFIER LIFESTYLES: A VALUE-ORIENTATION PERSPECTIVE OF ANTI-CONSUMPTION Understanding the Psychology of Scarcity: When Limited Resources Prompt Abstract Thinking Understanding Through the Eyes of Others: Inferences Regarding Chosen and Forgone Products Unit Asking: A Method to Boost Donations and Beyond Usage Frequency Neglect Using Bibliometrics to Evaluate the Journal of Consumer Research: Possible Future Consumer Research Directions Using Incentives to Encourage Word-of-Mouth Transmissions That Lead to Fast Information Diffusion Using Multiple (Imperfect) Methods to Test an Idea: A Different Kind of Meta-Analysis USING SOCIAL MEDIA NETWORKS IN RUSSIA TO (RE)CONSTRUCT COLLECTIVE MEMORIES AND BUILD BRAND IDENTITY USING SOCIAL SOFTWARE TO EVOKE SOCIAL REFLEXIVITY: THE CASE OF INSTAGRAM PHOTO SHARING APPLICATION Value is Shaped by Unsatisfied Desire: Activating Frustrated Values from Past Tradeoffs Shifts Unrelated Decisions VALUING YOUR GROUP LEADS TO RELATIVE DEROGATION OF GROUP OFFENDERS Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy Viewing the Creation and Reproduction of Racial Stratification through Consumption: Life Histories of the Black Middle Class in America Virtual Learning about Alcohol through Narrative Transportation into Television Episodes Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland Walking Away from Compensatory Consumption: Self-Acceptance Changes Threat Appraisal Wanting What Almost Wasn’t: Counterfactual Reflection Heightens Valuation of Branded Products We Are Not All the Same: A Typology of Donor Identities Weak > Strong: The Ironic Effect of Argument Strength on Supportive Advocacy What a Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards WHAT ABOUT ME? EMPIRICAL EVIDENCE OF CONSUMER ENVY AND DESTRUCTIVE ENVY BEHAVIOR What Experiences Make Us Most Happy - The Ordinary Or The Extraordinary? What Hiding Reveals: Ironic Effects of Withholding Information What I Haven’t Done Can’t Hurt Me: The Effects of Imagined Future Failure on Goal Disengagement WHAT IS THE BEST STRATEGY TO TRACK THE PRICE OF YOUR SHOPPING BASKET? What Makes a Luxury Brand: The Effect of Competence and Warmth Cues on Luxury Perception WHAT MOTIVATES CONSUMERS TO PRODUCE ONLINE REVIEWS? SOLIDARITY, STATUS, AND THE SOAPBOX EFFECT WHAT PREVENTS OLDER ADULT FROM TRAVELLING AS MUCH AS THEY WISH THEY WOULD AND THUS REAP THE BENEFITS OF TRAVELLING AT OLD AGE? What to Get and What to Give Up: Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks What was I Thinking? Effect of Construal on Memory-Based Choice WHAT YOU PAID THEN AFFECTS WHAT YOU EAT NOW: THE EFFECT OF HEALTHY FOOD PRICES ON SUBSEQUENT FOOD DECISIONS WHAT’S FUNNY? A MULTICULTURAL COMPARISON OF HUMOR IN ADVERTISING: APPLE’S GET A MAC CAMPAIGN IN THE US AND JAPAN When 15% Off Plus 10% Off is More than 30% Off: Multiple-Discount Promotions are Preferred to Larger Single-Discount Promotions When a Picture is Worth Less Than a Thousand Words WHEN A SEQUENCE OF DECISIONS LEADS TO UNFAVORABLE OUTCOME: THE CONFLICTING ROLES OF PERCEIVED CONTROL When Altruism Is Perceived to Be Rare Would Materialists Buy Green? When and Why do Consumers Share Product Harm Information? When are There Too Many Women? Consumers' Judgments of Gender in Service Groups WHEN BAD CSR HAPPENS TO ‘GOOD’ COMPANIES: THE MODERATING ROLE OF IDENTIFICATION When Being Happy Makes Choosing Harder WHEN BRANDS GET PERSONAL IN ONLINE CHATTERS: THE EFFECTS OF SELF-DISCLOSURE AND ANTHROPOMORPHISM ON CONSUMER-BRAND RELATIONSHIP. When Choice Closure Reduces Satisfaction: The Moderating Role of Decision Outcome Valence When Color Meets Health: The Impact of Package Colors on the Perception of Food Healthiness and Purchase Intention When Consumers Meet Humanized Brands: Effect of Self-construal on Brand Anthropomorphism When Do People Talk About and Why? WHEN EMOTIONAL MESSAGES ARE MORE ABSTRACT: THE EFFECTS OF MESSAGE FRAME AND LEVELS OF CONSTRUAL ON NEGATIVE ATTITUDES TOWARDS SMOKING When Hungry People See Leaner Meals: Hunger Reduces Calorie Evaluations When Logos Rise and Fall: Exploring the Metaphorical Meaning of Upward and Downward Diagonal Imagery When More Than One Negative Emotion is Elicited: How Suppressing or Expressing One Allows the Other to Raise its Ugly Head When Social Comparison is Demotivating for Goal Achievement When Temptations Come Alive: How Anthropomorphization Undermines Consumer Self-Control When the Going Gets Tough the Materialistic Go Shopping: Materialism and Consumption Response to Stress When the Right is Not So Rigid: Political Ideology and Charitable Giving Revisited WHEN WHY=SHORT DURATION AND HOW=LONG DURATION: THE MODERATING ROLE OF TASK COMPLEXITY Which Product to Retain? The Effect of Product-Related versus Person-Related Product Features WHO WASHES A RENTAL CAR? CONTAMINATION AS A BARRIER TO RENTING Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions Why Do You Think They Do That? Consumer Elaboration in the Detection of Manipulative Intent and Its Consequences on Product Judgments WHY SOMETIMES RECOGNIZING OBLIGATIONS CAN’T HELP - THE EFFECTS OF SIGNING ONE’S NAME ON DONATION BEHAVIORS WHY WE LOVE BRANDS: THE ROLES OF BRAND PERSONALITY AND BRAND TRUST Wii Will Rock You! The Role of Figurative Language in Word of Mouth WILL FUTURE ORIENTATION MAKE PEOPLE SOCIALLY EXPANSIVE? WINDOWS TO THE SALE: MOBILE EYE-TRACKING AND IN-STORE DECISION MAKING With Friends Like These Who Needs Money? Three Tests of the Substitutability Hypothesis of Money and Social Support With Great Power Comes Financial Responsibility: The Effect of Power on Saving Within-Category versus Cross-Category Substitution in Food Consumption Word-of-Mouth and Interpersonal Communication WORKING AGAINST THE CLOCK: PREDICTING RESPONSES TO DEADLINE GOAL FAILURE Working out Consumption: Designing a Robust Information Intervention for Healthful Eating WOW, YOU'RE TALL! EFFECTS OF OTHERS' BODY HEIGHT ON CONSUMERS' PRODUCT EVALUATIONS Yes, “Touch” Matters: The Impact of Touch on Consumer Creativity Yoga and Fashion (13 min) YOU ARE FORGIVEN: CAUSE UNCONTROLLABILITY AND NEGATIVE EMOTIONAL CONTAGION You Gotta Try it! The Negative Side of Positive Word of Mouth You Have to Earn it, but I Don't: The Role of Monetary Fairness in Conspicuous Consumption YOU TOUCH IT, YOU BUY IT: CROSS-CULTURAL DIFFERENCES IN CONSUMERS’ ATTITUDES TOWARDS LOCAL FOOD
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