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Proceedings Volume NA-40
(Illusory) Distance of Exposure as a Moderator of the Mere Exposure Effect (Secretly) Blowing out Candles to Make Ours Burn Brighter: The Relationship between Self-Esteem, Malicious Envy, and Interpersonal Behaviors ‘Tis Better to Give Than to Receive: Preference Estimates Conditioned on Own and Other’s Preferences “Death and All His Friends”: The Role of Identity, Ritual, and Disposition in the Consumption of Death “Hell is Other People”: When Others Make Us Impulsive, Selfish and Judgmental and Factors that Help Us Fight This “I am Canadian”: The Rise of Canadian Identity in Canada's Censuses, 1981-2006 “I Apologize. I Understand Your Concerns”: When an Empathetic Apology Works “Is it Risky or Beneficial?” Analysis of Supplement-Type and Dosage Preferences in terms of Risk-Benefit Tradeoffs and Epistemological Beliefs “It’s Cold in Here. I Need a Bowl of Soup to Warm Me Up!”: The Effects of Incidental Sensory Frames on Conflicting Sensory Inputs “Russians Always Wear Red Lipstick”: Acculturation, Identity and Stereotypes “Shall We Share Our Clothes?": Understanding Clothing Exchanges with Friends During Adolescence “Size Matters!” The Effect of Floor Tiles Size on Consumer Behavior in a Retail Environment “That Ad’s Been Retouched? – That Can Be Me!”: The Persuasive Impact of Advertising Disclosure and Body-Image Idealization A Coke is a Coke? Interpreting Social Media Anti-Brand Rhetoric and Resolution A Cross-Cultural Comparison of the Impact of Consumers’ Conspicuous Consumption Orientation on Brand Attitude and Purchase Intention A Framework of Narrative Persuasion A Meta-Analysis of Nonverbal Accuracy Outcomes in Consumer Research Settings A Meta-Analytic and Psychometric Investigation of the Effect of Financial Literacy on Downstream Financial Behaviors A Penny Saved is Another Penny Spurned: The Effect of Promotions on Consumer Impatience A Reexamination of the Role of Negative Affect in Resource Depletion Effects A Research Paper on Process of Complaint Behavior Towards Social Commerce, Based on Attribution Theory A Typology of Crowdsourcing Participation Styles A Variety of Views on Variety-Seeking A Weight on Your Shoulders Makes You Pull Your Weight Accentuate the Positive: How Identity affects Customer Satisfaction Acculturation, Brand Personality and Brand Preferences Actions Speak Less Loud Than Sentiments: A New Model of Moral Judgment Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality Actors Conform, Observers Counteract:The Effects of Interpersonal Synchrony on Conformity Affect and Consumer Behavior: A Meta-Analytic Review Aging and the Changing Meaning of Consumption Experiences All Kidding Aside: Humor Lowers Propensity to Remedy a Problem All Numbers are Not Created Equal: Price Points, Price Processing and Price Rigidity All Sins Are Not Equal: The Moderating Role of Transgression Magnitude on the Effect of Disgust on Moral judgments All Things Considered: When the Budgeting Process Promotes Consumers’ Savings All Types of Mortality Salience Are Not Equal: The Effect of Contemplating Natural Versus Unnatural Death on Materialism Behavior Alliteration Alters: Its Influence in Perceptions fo Product Promotions and Pricing An Examination of Social Collective Decision-Making An Examination of the Effects of Market Returns and Market Volatility on Investor Risk Tolerance and Investment Allocation Decisions An Exclusionary or Integrative Approach to Goal Conflict: The Moderating Role of Mindset Abstraction An Exploratory Study of Collective Nostalgia An Historical Analysis of Archetypical Shifts in Representations of Women in Luxury Product Advertising in the early 1960’s An Integrative Perspective on Moral Judgments: Understanding the Emotional, Cognitive, Sensory, and Genetic Antecedents of Consumers’ Moral Judgments An Interruption Effect on Service Recovery Angry Avengers or Disappointed Deferrers: Consumers’ Emotional Reactions to Stockouts Anomalies in Goal Pursuit Anti-Consumption and Personal Debt Appalachian Men of Action: NASCAR at Bristol Arab Hospitality Are Close Friends the Enemy? Online Social Networks, Narcissism and Self-Control Are the Rich or Poor the More Generous Ones? It Depends on the Way the Appeal is Framed As Income Rises So Too Does Our Connection to “Tide” Assessment of Heterogeneity of Compulsive Buyers Based on Affective States Preceding Buying Lapses Assimilation and Contrast in Web Product Reviews: Devaluing the Recommendation of a Proficient but Dissimilar Reviewer. Asymmetries in the Impact of Action and Inaction Regret: When and Why do They Occur? At the Bottom of the Pyramid: How Consumers Cope with Low Status Balancing the Basket: The Role of Shopping Basket Composition on Embarrassment Because I'm Worth It - Luxury and the Construction of Consumers' Selves Becoming a Mindful Eater: Improving Food Choices through Emotional Ability Training Being Mean to Keep ‘Em Keen: Retail Rejection Increases Aspiring Consumers’ Desire for the Rejecting Brand Benefits Offered by High-End Counterfeits Influence Intentions to Purchase Counterfeits–The Role of Self-Presentation Better in the (Near) Future: Biased Temporal Conceptions of Team Identification Better Together or Alone? Joint Versus Individual Goal Pursuit Beyond Clarity and Confusion: Affective Responses to Price Framing in the Airline Industry Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior Beyond Seeing McDonald’s Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands Beyond the "Pain of Paying:" The Role of Specific Emotions in Consumers' Reactions to Prices and Payment Decisions Beyond the Social System: Understanding Markets as Consumers Bidirectional Consumer Friends’ Knowledge Calibration — Overestimated or Underestimated? A Two-Stage Model Blind to All Else: The Role of Mindsets in Multiple-Goal Pursuit Blurring Similarities and Differences: The Role of Category Width on Salient Comparison Orientation Bonding Through Service Friendliness: A Potential Double-Edged Sword Boosting Promotional Effectiveness with Thoughtful Product Displays Born Out There: The Discursive Creation of Harmony Between Humans and Nature BRAND AUTHENTICITY: TOWARDS A DEEPER UNDERSTANDING OF ITS CONCEPTUALIZATION AND MEASUREMENT Brand Dilution: The Impact of the User of Counterfeits on Genuine Brand Perceptions and the Moderating Role of Social Class Brand Happiness: Scale Development and Validation Brand Perception: Influence of Gender Cues on Dimensions of Warmth and Competence Brand-Related Background Music and Consumer Choice Brands as a Mean of Self-Expression: Threatened, Unexpressed, Omnivorous, and Flexible Self Brand-Tourists or Brand-Immigrants? How New Consumers Dilute or Enhance the Image of Symbolic Brands Breaking Status Boundaries: When Interstatus Brand Collaborations Undermine Self-Expression by Omnivorous Consumers Burger or Yogurt? The Effect of Private Versus Public Consumption Contexts on Indulgent Behavior But How Did You Expect To Feel?: The Motivated Misremembering of Affective Forecasts By Tradeoff or by Criterion: Bottom-Up Construction of Constructive Decision Rules Can Brands Move In from the Outside: How Moral Identity Enhances Out-group Brand Evaluations Can Small Victories Help Win the War? Evidence from Consumer Debt Management Can Social Responsibility Backfire? The Role of Intentions in Times of Corporate Crisis Can't Finish What You Started? Consumption Following Climactic Interruption Capturing the “First Moment of Truth”: Understanding Point-of-Purchase Drivers of Unplanned Consideration and Purchase Using Video Tracking Carrying the Torch for the Brand: Inferring Brand Attachment From Logo Signals Cars for Sale! An Ethnography of the Collusion of Space and Consumption in Power and Agency Struggles Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice Changing Consumption Habits: Does Personalization Really Work? Changing Implicit Beliefs Through Advertising: Exploring One of the Origins of the “Unhealthy=Tasty” Intuition Chi Ku: Bitter Taste Preferences and Responses to Unpleasant Experiences Children’s Preferences of Package Design Choice Overload with Repeated Choice Exposures: The Role of Preference Retrieval and Variety Choosing an Experience Over a Product: Uncertainty, Holistic Processing, and Price Sensitivity Classification of the Factors Influencing Ethical Consumer Choice: The Framework Clean Versus Dirty Money Produce Wildly Different Effects on Behavior Clock-time, Event-time and Consumer Decision-Making Co-Creation and Co-Production of Value: Competition Amongst Subcultures of Consumption Coffee Without Overchoice Collective Authentication Come Eat With Us: Social Influences in the Food Domain Commitment and Environmental Behavior Change: Evidence from the Field Compassion for Evil but Apathy for Angels: The Interactive Effects of Mortality Salience and Just World Beliefs on Donation Behavior Competing Consumers and the Valuation of Products Compliments Made Me Bolder: The Role of Self Construal and Brand Status in Brand Attachment and Product Evaluation Compulsive Buyers Show an Attentional Bias in Shopping Situations Conditional Projection: How Own Evaluations Impact Beliefs About Others Whose Choices Are Known Conflicted Choices: New Perspectives on Choice Conflict Confronting the U.S. Obesity Conundrum: Assessing Front-of- Package Evaluative vs. Reductive Nutrition Information Disclosure Systems Connecting with Celebrities: The Therapeutic Function of Celebrity Endorsement Consequence of Motivated Goal Setting on Sequential Goals in Investment Decision Making Conservative When Crowded: How Social Crowding Leads to Safety-Oriented Choices Construal Levels: New Antecedents, Insights and Implications Constructing Ethnic Identity through Mealtime Rituals and Practices Constructing the Citizen-Consumer Through Political Discourse in US Construing Charity: Consumer Construal Level and Charitable Contributions of Time Versus Money Consumer Creativity in Co-Creation: The Interaction Between Default Product and Design Goal Consumer Emotional Intelligence: Exploring Shades of Green and Grey Consumer Markets and Value Transformation in the Global Context Consumer Persuasion Knowledge in Non-Conventional Marketplaces: The Case of Branded Prescription Drugs Consumer Propensity to Resist (CPR): Measurement and Validation Consumer Reactance to Conditional Price Promotions Consumer Reactions Towards Preferential Treatment Consumer Sociality and Happiness Consumer-Bloggers Mobilized in Marketing Campaigns: A Study of Opinion Leaders’ Authenticity Management in a Streetwear Community Consumer-Created Advertising: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion? Consumers’ Alternative Dietary Lifestyles – A Narrative Approach Consumers’ Search Intentions in Response to Conditional Promotions Consuming ‘Media Trash:’ When “Bad” Becomes “Good” Consuming Branded Stories: A Netnography of Fashion and Luxury Blog Consumption Consuming the Cyborg Consuming the Dead: Symbolic Exchange in Thai ‘Hungry Ghost’ Festivals Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress from Normal to Maladaptive Consumption and Addiction Consumption-Related Values and Product Placement: The Effect of Cultivating Fashion Consciousness on the Appeal of Brands in Reality Television Conversations on the Sacred and Spirituality in Consumer Behavior Cooling Down or Heating Up with Emotions: How Temperature Affects Customer Response to Emotional Advertising Appeals Corporate Communications in Uncertain Times: Messages of Hope or Pride? Correcting for Unconscious Experiential Processing Counterintuitive Effects of Mood, Environmental Cues, and Lay-Beliefs in Food Consumption Contexts Countervailing the Effects of Poverty: Individual and Collective Strategies among Impoverished Consumers for Sustainable Well-Being Created Equal? The Morality of Food and the People Who Eat It Creating Home and Community in Public Spaces: Vestaval in Tailgating Creativity and Aging: Positive Consequences of Diminished Inhibitory Control Creativity at Different Times in Life Crones, Hags, and Biddies: How I Became a Burlesque Queen at Seventy Cruising the Unadulterated Terrain of Consumption: Rural Snowmobilers’ Interpellation through Collective Simplicity Cultural Brand Innovation within Emerging Economies: A Tale of Two Campaigns Cultural Effects on Perception and Cognition: Integrating Recent Findings and Reviewing Implications for Consumer Research Cultural Identity and Brand Relationships: Negotiating Brand Meanings in a New Cultural Context Culture, Relationship Norms, and Perceived Fairness of Asymmetric Pricing Cultures of Caring Consumption: Social Support and the Self in the Myeloma Community Customer Satisfaction and Overall Rating: The Influence of Judgment Certainty Cyber-Jihad: Islamic Consumer Activism on the Web Cyborg as Commodity: Exploring Conceptions of Self-Identity, Body and Citizenship within the Context of Emerging Transplant Technologies Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples Dealing with Uncertainty Through Haptic Sensations Deception in Marketing: How the Source Influences Consumer’s Responses to Deception and Its Contagious Effect on Unrelated Immoral Behavior Decoding B2C E-Commerce: The Invisible Hand of National Culture Decrease or Enhance? Assessment of the Effect of Shanzhai on the Original Products Deepening Our Understanding of Depletion: New Causes, Boundaries, and Processes Designing Effective Choice Architectures Detaching the Ties of Ownership: The Effects of Hand Washing on the Exchange of Endowed Products Different Methodological Approaches to Studying Transformative Consumer Research: What Can We Learn from Each Other? Different Ways of Saying Goodbye: Outlining Three Types of Abandonment of a Product Category Differential Discounting of Hedonic and Utilitarian Rewards: The Effect of Outcome Related Affect on Time-Sensitivity Differing Days - Planning and Emergence in Contemporary Mundane Routines Disadopting Unsustainable Consumption Disadoption Disadoption - Invited Co-Chairs' Session Disadoption Through the Relationship Lens Disclosure in Word-of-Mouth Marketing: The Role of Prior Agent Experience Disentangling Two Types of Country of Origin: The Interactive Effects of Brand Origin and Product Origin on Persuasion Dispositional Greed: Scale Development and Validation Diversity Appreciated? A Visual Longitudinal Analysis of Ukraine’s Nation Branding Campaigns Do Emotions Decrease or Increase Present Bias in Monetary Decisions? Do Hedonic Benefits Always Create “Hedonic” Feeling? Two Influential Factors on Effectiveness of Hedonic Rewards Design Do Higher Stakes Lead to Better Choices? Do Lilliputians See the Big Picture? The Effect of Physical Level on the Level of Construal Do Open Hands (Always) Open Wallets: The Influence of Gestures on Generosity Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong? Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions Do the Worst of Times Increase Creativity?: Scarcity vs. Abundance Psychology and Creativity Do We Judge a Book by its Cover? Unwrapping the Role of Visually Appealing Packaging in Product Evaluation Do You Believe in Love at First Sight? I Do: Implicit Self-Theories and Attitude Strength Does Accent Matter? The Impact of Ethnic Similarity and Product Congruence on Spokesperson Credibility and Purchase Intention Does Complaining Really Ruin a Relationship? Effects of the Propensity to Complain on Positive Consumer-Brand Relationships Does Identifying Ambushers as Non-Sponsors Help or Hurt Legitimate Sponsors? Memory and Attitudinal Consequences Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers Doing Good While Looking Good: Consumer Perceptions of Sustainability in the Fashion Industry Doing Well vs. Doing Good: The Interplay of Morality and Performance in Consumer Judgments Doing Worse and Feeling Better: Why Low Performance Can Increase Satisfaction Don’t Put All Your Green Eggs in One Basket: Examining Self-Monitoring and Environmentally Friendly Sub-Branding Strategy Don’t Think Twice: The Effects of Decision Confidence on the Experienced Utility of Incidental Rewards Donating in Recessionary Times: Resource Scarcity, Social Distance, and Charitable Giving Don't Care About Service Recovery - Inertia Effects Buffer the Impact of Complaint Satisfaction Double Standards in the Use of Enhancing Products by Self and Others Dressed to Impress: When Images of Financial Success in Advertising Have an Inspirational Versus Detrimental Effect On Men Driving Diffusion How Social Networks, Sender Motives, and Item Characteristics Shape Social Epidemics Dynamic Co-Creation: Moving Beyond Foucault to Understand the Ideological Field of Parenting Easy Like a Sunday Morning: How the Fluency of Analogies Affects Innovation Liking Eat to Be Fit or Fit to Eat? Restrained Eaters’ Food Consumption in Response to Fitness Cues Effective Substitution: The Drawback of High Similarity Effects of Narrative Transportation on Persuasion: A Meta-Analysis Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect Effects of Timing of Purchase and Perceived Proximity of Climate Change on Green Product Purchase Emotional Effects of Purchase Price-Reference Price Divergence Emotional Intelligence, Giving, and Life Satisfaction: Some New Data and Conclusions Emotional Marketing: How Pride and Compassion Impact Preferences for Underdog and Top Dog Brands Empathy, Donation, and the Moderating Role of Psychological Distance Encouraging Healthier Food Consumption: The Role of Product Package Cues Encouraging Ideal Behavior by Imagining Luxury Consumption Environmental Disorder Leads to Self-Regulatory Failure Equality Equals Efficacy: The Effect of Power Distance Belief on Charitable Giving Escaping the Crosshairs: Possibilities and Perils in Identity Marketing Estimating Central Tendencies: Dead Reckoning vs. Decomposition Ethno-Culturally Diverse Social Ecosystems Everyday Objects of Desire: Dimensions of Design Innovation and the Centrality of Product Aesthetics EVOLUTIONARY CONSUMPTION: METHODOLOGICAL PLURALISM, INTERDISCIPLINARITY, AND CONSILIENCE (UNIFIED KNOWLEDGE) Examining Consumer Response to Preferential Treatment Practices Exercising to the Lowest Common Denominator Expanding the Theoretical Understandings of the Place of Consumption in Market Formation and Transformation Experience Versus Expectations of Power: A Recipe for Altering the Effects of Power Experiencing and Evaluating in the Brain: fMRI and Single-Neuron Studies Exploding Turkeys and Shattered Reporters: Comparative Ads and Their Unintended Affective Consequences Exploration vs. Exploitation Mindsets in Consumer Search Exploring African-American Women’s Lived Experiences with Stigma, Identity, and Consumption Exploring Consumer Attitudes Toward Social Network Advertising Exploring the Dark Side of Chocolate: Moral Cleansing and Licensing Among Restrained Eaters Exploring the Mythology of Viral Videos and the Epic Fail: Why Video Communications Capture the Market's Imagination Exposure to Advertising and Packaging Cues in Early Childhood Leads to Blurred Distinction Between Commercial and Entertainment Media That Persists into Adulthood Exposure to Chicken Abuse Images Has More Impact than That of Cows on Targeted Meat Consumption among a Sample of Japanese Consumers Exposure to Food Temptation Improves Children's Resistance to Similar Food Temptations Exposure to Unattainable Luxury: Boomerang Effects on Extrinsic and Materialistic Goals Eye for an Eye: The Effect of Honor Values on Consumer Responses to Brand Failures Facebook Therapy? Why People Share Self-Relevant Content Online False but Persuasive Information: The Automatic Success of Infomercials Family quality time and the techno-culture food environment Fashion Sense: Chinese Women’s Response to Feminine Appeals in Transnational Advertising Fear and Flow: Climbing the Bugaboos, British Columbia Feeling Lucky while Feeling Good: The Relative Impacts of Superstitious Beliefs and Affect on Consumer Judgment and Choice Feeling Mixed? When, Why and To What End Do We Feel Mixed Emotions? Financial Incentives and Consumer Choice Finding Brands and Losing Your Religion? Finding Meaning in Mixed Affective Experiences Focusing Attention on the Hedonic Experience of Eating and the Changing Course of Hunger and Pleasure Food Customization: How Decision Frame Influences Choice Food in Motion Fooling Yourself: The Role of Internal Defense Mechanisms in Unsustainable Consumption Behavior For Charities Not All Aesthetics Are Created Equal: The Differential Effects of Aesthetics With and Without Cost Implications on Response to Donor Solicitations For Fun or Profit: How Shopping Orientation Influences the Effectiveness of Monetary and Nonmonetary Promotions For Love of Brand and Community: Why Self-Brand Connection Changes the Nature of Social Comparisons Involving Prestige Brands Forced Transformation and Consumption Practices in Liquid Times Friends Show the Forest Beyond the Trees: Friendship Enhances Consumer Self-Control by Facilitating Global Processing From Apples to Alcopops: The Forbidden Fruit Effect on Supersized Alcoholic Beverages From Bye-Bye to Buy-Buy: Influence of Homophone Priming on Judgment and Behavior From Commitment to Detachment: A Historical Analysis of Gift Advertisements by Department Stores in Japan, 1963-2008 From General Versus From Specific: Effects of Overestimating Future Engagement in General versus Specific Green Behavior on Immediate Within-Domain and Across-Domain Green Behaviors From Luxury Counterfeits to Genuine Goods: Why Would Consumers Switch? From Personal Choices to Perceived Popularity: The Impact of Choice Difficulty On Estimated Consensus From the Field: New Research on Interventions, Commitments and Behavior Change From the Hands to the Mind: Haptic Brand Signatures Gender and Family Identification in Television Narratives: Homophilization and Appropriation Gender and Family Identity Gender Identity Politics and Consumption: Mobilizing Scottish Masculinities Through Relational Consumption Practices Gender Norms, Family Identity, and the Performance of Motherhood Using Commercial Childcare Getting (Ex)cited: The Role of Herding in Driving Citations Getting Lucky: When Loyalty Status Makes You Feel Lucky Gift Cards and the Social Relationship Gifting Lightly When Feeling Powerful: Self-Construal, Power, and Gifting Anxiety Gleaning Signals from Sold-Out Products Globalization in the Less Affluent World: Moroccan Consumers' Acculturation to Global Consumer Culture in Their Homeland Goal-Driven Financial Decisions: Understanding the Role of Consumer Goals in Financial Decision Making Going Green, Going Feminism: Stereotype about Green Consumption and Social Gender Role Good Deeds, Risky Bids: Accessible Pro-Social Behavior Increases Monetary Risk Taking Good or Bad, We Want It Now: Resolution Theory Explains Magnitude Reversal in Intertemporal Choice Granny Would Be Proud: On Doing Vintage, Practices and Emergent Socialities Great Sleep as a Form of Hedonic Consumption Grotesque Imagery in Fashion Advertising Growing with Love: Priming Attachment Security Enhances Exploratory Consumer Behaviors Guilt Appeals as a Blessing or a Curse? Influences of Sponsorship Identity and Sponsor-Issue Fit on Guilt Appeals in Charity-Related Advertising Happiness Ain’t Always Material Things (Destiny by Michael Jackson) -- Or, Is It? Happiness from Actions versus Inactions Happy Fat or Staying Thin? Evolutionary Motives Underlying Consumer Food Choice Haunts or Helps from the Past: How Does Recalling Past Self-Control Acts Affect Current Self-Control? Helping Consumers Get Out of Debt Faster: How Debt Repayment Strategies Affect Motivation to Repay Debt Helping Others or Oneself: How Incidental Social Comparisons Affect Prosocial Behavior Hey Y'all: Exporting Southern Food Culture, Implications for Brand Meaning and Local Consumer Identity Hmm…What Did Those Ads Say? Reducing the Continued Influence Effect in Political Comparison Advertisements Hoarding and Consumer Anxiety: Understanding When Consumption Becomes Dysfunctional Holistic versus Analytic Thinkers in the West: Differential Reliance on Logos in Cognition- and Feelings-Based Product Evaluations Home and Commercial Hospitality Rituals in Arab Gulf Countries Home Sweet Home: The Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption Hormones and Prosocial Behavior: The Influence of the Menstrual Cycle on Gift-Giving Propensity Hot Brands, Hot Cognition: The Effects of Incumbency and Negative Advertising on Brand Preference and Choice—a Longitudinal Field Experiment How About Giving My Things Away Over the Internet? When the Internet Makes It Easier to Give things Away How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents How Awareness of the End of Life Impacts Creativity How Corporate Social Responsibility Influences Consumers How Do Adolescents Define Consumer Vulnerability? Toward A Youth-Centric Approach How do Social Capital-Driven Consumption Communities Conceal Their Economic Interests? How Does Power Affect the Evaluations of Luxury Brand Extensions? How Fashion Designers Develop New Styles: Creative Epiphany Versus Market Feedback How Incidental Affect Alters Subsequent Judgments: Insights from a Human fMRI Study How Product Information Shapes Purchase Decisions: Behavioral and Functional Magnetic Resonance Imaging Studies How Relevant is Marketing Scholarship? A Case History with a Prediction How Sadness Signals Danger of Over-indulgence How the Pain of Payment Affects Buying Behavior in the Face of Variety How to Persuade 100,000 Friends? Understanding Blogs as One-to-One Mass Media Humor versus Aesthetics in Product Design: Their Impact on Ownership Pride Humorous Consumer Complaints I Can Feel Your Pain: The Influences of Haptic Input on Donation Amount I Don’t Need an Agreement on My Inconsistent Consumption Preferences: Multiple Selves and Consumption in Japan I Love You Both Equally, But… Parental Spending on Girls versus Boys in Economic Recessions I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance I Would Want a Magic Gift: Desire for Romantic Gift Giving and the Cultural Fantasies of Baby Boomers in Japan I’ll Sell That for a Dollar: How Social Status Threats Devalue One’s Possessions Ideation and the Spread of Innovative Ideas in Social Networks Identifying Emotions on the Basis of Neural Activation Identity Change: The Effects of Actual and Ideal Self-Brand Connections on Consumers’ Response to Brand Image Change Identity Cues in Product Rating Distributions? The Role of Self-Concept Clarity in Consumer Preferences Identity Structure and the Boundaries of Identity Marketing Illusion of Variety: The Effect of Metacognitive Difficulty on Variety Judgment Immersion in a New Commercial Virtual Environment: The Role of the Avatar in the Appropriation Process Implementation Intentions as Self-Regulation Tool for Low- and High-Level Impulsive Buyers – A Behavioral and Neurophysiological Investigation Implicit Measures of Motivation: Convergent, Discriminant and Predictive Validity Implied Sensory Experiences in Product Designs Makes People Think Global Impression Management Practices of Stigma Conscious Communities — The Case of an Online Pro-smoking Forum Improving Associative and Item Memory for Brands among Elderly Consumers In Control of Variety: How Self-Control Reduces the Effect of Food Variety In or Out of Focus? Subcategories Trigger In-Group Heterogenity and Out-Group Homogenity Effects in Product Assortments In Pursuit of Being Different In Pursuit of Happiness: Towards Understanding the Complex Relationship Between Consumption and Happiness In Search Of Optimally Effective Defaults In the Aftermath of an Earthquake: The Interactive Role of Self-construal and Victim Group-Status in Charitable Behavior In The Mood for Special Experiences: The Impact of Day-to-day Changes on Consumers In the Name of Environmental Friendliness: Effects on Attitudes Toward the Service Increasing Serving-Size Increases Amount Consumed: A Catch-22 Infectious Counterfeiting: Labeling Products as Fakes can Contaminate Perceived & Actual Efficacy Influence of Future Time Perspective on Involvement: An Approach with two Studies Influence of Warm (versus Cool) Temperatures on Consumer Choice: A Resource Depletion Account Influenced by the Context: The Role of Thinking Systems in the Use of Contextual Cues Innovation for Your Parents? The Impact of Lay Theories of Innovativeness on Upward Intergenerational Gift Giving Inside The Turk: Methodological Concerns and Solutions in Mechanical Turk Experimentation Insights into Decisions from Neuroscience and Choice Experiments: The Effect of Eye Movements on Choice Integrating Resources via Practices within Consumer Networks: Subsistence Consumers Participating in ‘Chama’ Networks in Kenya Inter-consumer Competition: When Consumers Compete in the Marketplace for Products, Services and Prizes Inter-Racial Couples, Household Decision-Making and Contextual Influences on Consumer Acculturation Intertwined Destinies: How Subsistence Entrepreneurs and Consumers Harness Social Capital to Overcome Constraints and Uncertainties Interventions to Get School Children to Eat More Vegetables Investigating the Positive Impact of Unexpected CSR Ironic Effects of Food Commercials: When More Food-Related Mental Images Make You Eat Less Is Consumer Culture Good for Women? A Study of the Role of Consumer Culture in Disadvantaged Women’s Gender Role Negotiation Is Corporate Social Responsibility Good For You? How Corporate-Level CSR Impacts Consumer Perceptions of Product-Level Attributes Is Extremeness Aversion Driven by Loss Aversion? Contrasting Reference Point Models of Durable Product Choice Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy Is Less More When Communicating Sustainability? Consumer Response to Ambiguous versus Detailed Sustainability Product Labels Is More Always Better? Examining the Effects of Highly Attentive Service Is Social Responsibility Beneficial for Private Label Brands? Is That Healthy? The Influence of Information Type and Location on Nutritional Information Processing It’s Not All About Coffee: Netnography of the Starbucks Brand Page on Facebook It’s Not Just Numbers: Nutrition Information Disclosure is Perceived as a Social Identity Threat by French Consumers It’s Smiling at Me: Satisfying Social Needs Through Consumer Products…At the Expense of Genuine Relationships It’s the Company that Counts: Shared Experiences and Possessions Make People Happier than Experiences and Possessions Alone It's All About Me: Effects on Product Samples for Self vs. Other Joe vs. joe: Turning to One’s Partner versus Favorite Product in Emotion Regulation Journal of Consumer Research (JCR) Reviewer Workshop Judging by Appearances: The Effect of Goal Pursuit on Product Preferences Kids in the Candy Store: The Motivational Consequences of Multiple Goals Knowing What I Want: Alignability, Attentional Focus, and the Identification of Consumption Goals Knowing When to Assimilate and When to Contrast: Self-Control and the Influence of Contextual Order Labor or Leisure? Labour of Love: Reforging Community Ownership and Identity Lay Theories in Consumer Goal Setting and Striving: The Case of Weight Loss Lay Understanding of the First Four Moments of Observed Distributions: A Test of Economic and Psychological Assumptions Learning the Language of the Market: Contextual Influence and the Use of Code Switching in Online Consumer Acculturation Platforms Leisure Consumption as Conspicuous Work Less is More: Variety as a Preference Strength Signal Let Freedom Ring? Divergent Effects of Free Choice on Goal Pursuit Letting Go of Meaningful Goods: How the Voluntary vs. Involuntary Nature of Disposition Impacts Seller Pricing Lies, Damned Lies and Statistics: Risk Reduction Framing and the Power of Prominent Brands Living Abroad and Coming Back to Brazil: Analysis of the Acculturation and Re-adaptation Process of Brazilian Consumers Living Diversity: Developing a Typology of Consumer Cultural Orientations in Culturally Diverse Marketplaces: Consequences for Consumption Local Neighborhoods as Early Predictors of Innovation Adoption Looking For Answers in the Forest Rather than the Trees: Causal Uncertainty Increases Attraction to Abstraction Love at First Sight or at First Smell? Order Effects of Olfactory and Visual Cues Love it or Leave it? Diverging from Others Depends on Attachment Low Batteries Make You Greedy: The Effect of Product States on Human Behavior Macroeconomic Threat Increases Preference for Mainstream Products Make Them Smile: The Temporal Effect of Emotions on Giving Making Places: Sensemaking and Sensegiving in Domestic, Communal and Retail Settings Making the Changing Scene Managing Charitable Giving: Cause Portfolio Dimensions And Their Impact on Stakeholder Evaluations Mark of Popularity or Distrust? The Role of “Peer Purchase Number” as Cue Affecting Consumer Attitudes in the Web-Based Retail Context Market Mavens and Networking: Benefits and Costs of Network Participation Market Mavens and Networking: Benefits and Costs of Network Participation MARKET SYSTEM DYNAMICS: THE VALUE OF AND THE OPEN QUESTIONS ASSOCIATED WITH STUDYING MARKETS IN CONSUMER CULTURE THEORY Marketplace Metacognition in Consumer-to-Consumer Inferences: I Buy for Quality, You Buy for Status Marketplace Performances in Emerging Economies: Eliciting the Asymmetric Interactions Between Service Providers and Western Tourists Matching Choices to Minimize Offense: Avoiding Offending Stigmatized Group Members by Making Similar Choices for Them and for Us Matching the Words to the Features in Persuasive Advertising: A Construal-Matching Hypothesis Me, Myself, and Ikea: Qualifying the Role of Implicit Egotism in Brand Judgment Measuring Arousal in Consumer Research: A New EDA Signal Processing Method Memories Jogging at High Intensity: The Effect of Recollecting Past Hedonic Experiences on their Retrospective Evaluations Memories of Pre- and Post-Migration Consumption: Better Times or Embodiments of a Defensive Mental State? Mental Accounting in the Context of Poverty Mental Representations of Uncertainty and Risk Mental Thermoregulation: Affective and Cognitive Pathways for Non-physical Temperature Regulation Mere-Alignability of Alphanumeric Brand Names: How Exposure to Mercedes C350 Affects the Choice Between BMW 335i and BMW 330i Minority Matters: The Influence of Minority and Majority Descriptive Norms on Product Choice Mitigating Climate Change: The Role of Reasoning Errors, Environmental Knowledge, and Moral Positions Mix It Baby - The Effect of Self-Creation on Perceived Healthiness Mixed Emotional Experience is Associated With and Precedes Improvements in Well-Being Mo’ Men, Mo’ Problems: Sex Ratio, Impulsive Spending, and Conspicuous Consumption Modelling Everyday Consumer Behavior: The Case of Restricted Consumption Moderating Role of Perceived Consumer Effectiveness and Consumer Involvement on the Effect of Message-Framing on Intention to Purchase Organic Food Products Monetary Incentives and Pro-Social Behavior in Idea Co-creation Monotonous Forests and Colorful Trees More Possessions Can Make You Less Happy Mortality Threat Can Increase or Decrease Women’s Caloric Intake Depending on Their Childhood Environment Motivation, Personal Beliefs, and Limited Resources All Contribute to Self-Control Moving On and Away: Closure Increases Psychological Distance Through Emotion Multi-sensory Perception in Servicescapes – A Typology and Avenues for Future Research My Brand and I, and Others between Us: The Influence of Interpersonal Relationships on Consumer-Brand Relationships My Brand and I: The Influence of Personal Pronouns on Brand Name Preference My Heart Longs for More: The Role of Emotions in Assortment Size Preferences My LV bag is a Counterfeit: The Role of Regulatory Focus in Consumer Deceptive Behavior Myth Market Collaboration: Transforming a Culturally Contaminated Area into a Thriving Tourism Market Mythologized Glocalization of Popular Culture: A Postcolonial Perspective Narrative Engagement across Media Forms and Levels of Interactivity Narrative Persuasion: Applications and Reflections from Three Disciplines Narratives in Cancer Prevention: A Review of a 10 year Research Program Navigating the Waters: Regulating versus Using Feelings Toward Risky Choices Need for Speed? Need Satisfaction from Interacting with People Versus Content: The Roles of Motivational Orientation and Identification with Social Media Groups Negative Consumption Episodes, Counterfactuals and Persuasion Negative Scope Sensitivity: The Collapse of Feeling-Based Valuation for Multiple Desirable Objects Negotiating "The New Father": The Consumption of Technology within the Contemporary Family Network Coproduction: The Role of Self-Presentational Persona in Electronic Word-Of-Mouth Never-Ending Stories: Opinion Leadership and Antenarratives in an Online Investment Community New Directions in Word-of-Mouth New Insights into the Causes and Consequences of Unplanned Purchases New Insights on the Moderating Role of Switching Costs on the Satisfaction-Loyalty Link New Notion of Nostalgia New Perspectives on Symbolic Brands and Reference Groups New Variables for the Brand Prominence Construct Non-naivety Among Experimental Participants on Amazon Mechanical Turk Nostalgic Charity Appeals: Moderating Effect of Mood, Beneficiary, and Childhood Icons Not All Power is Created Equal: Role of Social and Personal Power in Decision Making Not Immediately Stupid: The moderating Effects of Purchase Immediacy and the Mediating Effects of Regret on Self-Perceptions of Consumer Incompetence Not What I Expected: Unanticipated Consequences of Product Exposure and Use Numercial Cognition Numerical Cognition and a Mere-Looking Effect in Multi-Attribute Choice Of Carrots, Candy, & Self-Control: Decreasing and Increasing Food Consumption Oh Dear, I’m So Confused: Cognitive and Affective Coping Strategies to Deal with Consumer Confusion in the Food Market On Higher Ground: Moral Thinking Leads to Abstract Processing On the Impact of Prior Ideas on Ideation Performance in Ideation Contests On the Importance of Experiential Purchases to Defining and Preserving the Self-Concept Online Social Networks: Why do We Use Them and How do They Affect Us? Opening the Black Box: An Exploration of Consumer Production Influence on Marketplace Dynamics Opportunity Cost Neglect in Goal Pursuit Under Uncertainty Optimizing Targeting Effectiveness: the Reversed U-Shape Relationship between Target Market and Consumer Attitude Order Effects of Sampling Sequential Products with Similar Versus Dissimilar Sensory Cues Outcome Neglect: How Guessing Heuristics Supersede Expected Value Outsourcing Motherhood: Managing Assemblages of Care Over and Over Again: Negative Emotions, Consumer Rumination and Post-Service Failure Outcomes Parklife People Pay More When They Pay-It-Forward Perceived Resource Scarcity Reduces Trust among Men but Increases Trust among Women Perceptions of Music Authenticity Personal Death-Thought Accessibility: A Mediating Mechanism between Self-Esteem and Risky Consumer Behaviors? Phonetic Symbolism and Children’s Brand Name and Brand Logo Preference Physical Temperature Effects on Consumer Decision Making Physical Warmth and Following the Crowd: The Effect of Ambient Temperature on Preference for Popularity Pictures Versus Words in Changing Implicit Attitudes in Ambush Marketing Disclosure: The Role of Valence of Mental Images Placebo/Placui Effects Of Marketing Actions: Consumers Get What They Pay/Paid For Planning to Fail? The Role of Implementation Intentions in Emotional Responses to Goal Failures Political Ideology, Persuasive Appeals, and Sustainability Power and Decision Making: Exploring the Processes and Nuances Power and Unconventional Choice Power Distance Belief and Brand Personality Power Distance Belief, Status, and Charity Giving Power over When: If Time is Human, Humans Act When They Want Powerlessness-Induced Compensatory Consumption: The Preference for Experiential vs. Material Luxury Products Predicting Consumer Preference: Prediction Strategy and Data Presentation Preferred Persuasion: How Self Construal Changes Consumer Responses to Persuasion Attempts Preferring the Same, But Consuming Differently: Vicarious Satiation and Variety-Seeking in Groups Presentation of Comparative Prices: Role of Working Memory Price Discounting for Emotional Impact Primacy of Acculturation Categories Over Demographic Variables as Differentiators of Brand Preference Producing & Consuming Public Space: A ‘Rhythmanalysis’ of the Urban Park Product-Level and Segment-Level Differences in the Effectiveness of a Longitudinal Labeling and Choice Architecture Intervention at a Large Hospital Cafeteria Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal Putting Myself in your Shoes: The Role of Identification in Persuasion Putting the Consumer in the Picture: Visual Perspectives and Mixed Emotions in Advertising Putting Your Eggs in One Basket: Sex Ratio Effects on Bet-Hedging Raising the Bar: New Insights into the Development of an Optimal Donation Solicitation Rating with Confidence: Rating Certainty and Word-of-Mouth Behavior Reading Smiles to Read Minds: Impact of Positive Facial Affective Displays on Perceptions Reading the Mind of the Consumer: Promises and Challenges of Predictive Methods in Consumer Neuroscience Rebels Without a Clue: Nonconscious Motivation for Autonomy Preservation Moderates Social Decision Biases Recency and Reference Point Formation: The Effect on Risky Choice Behavior Recovering from Ethical Failures: Role of External Attribution and Monetary Compensation Red Bull versus Red Thunder - The Influence of Brand Labels on Consumption Amount Red Flag: Inadequate Sanitary Care Derails the Transition to Secondary School in Africa Red, Ripe, and Ready: Effect of Food Color on Consumption Redemption through Success: When Good Things Happen to Bad People Reducing Eating Motivation by Intensifying Prior Temptations Reducing Majority Customers' Prejudiced Behavior in Inter-Ethnic Service Encounters - Applying a Stress and Coping Framework Redundant Information as a Choice Architecture Tool: How Attribute Decomposition on Displays can be Used to Highlight Important Dimensions for Consumers Regulating Consumer Behavior by Refraining From Action Remembering Better or Remembering Worse: Age Effects on False Memory Remembering the Best of Times or the Worst of Times? The Moderating Role of Brand Commitment on False Product Experience Memories Reminders of Money Focus People on What’s Functional Repeated Exposure to the Thin Ideal and Its Implications for the Self: Two Weight Loss Program Studies Resistance to Persuasion: Minimizing Cognitive Effort by Implicit Forewarning Revelatory Experiences: The Brand Backstory and its Impact on Consumers’ Experience of Brand Narratives Revisiting Aaker’s (1997) Brand Personality Dimensions: Validation and Expansion Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space Risk and Attribute Framing: They’re Different Risky Decisions: Citing Sources in Print Advertisement Claims Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries Rituals Enhance the Experience of Consumption Rituals for Reversing One’s Fortune Rituals Improve Emotions, Consumption, Interpersonal Relationships, and Even Luck Roll Out the Red Carpet: The Impact of Customer Treatment on Judgment and Decision Making Rolling the Dice with Premium Products: Using a High End Product Polarizes Self-Perceptions and Performance Romantic Motives and Men’s Conspicuous Consumption: The Role of Materialism Sadder, But Not Wiser: The Myopia of Misery SAME SAME BUT EVEN BETTER! Satisfaction Across the Consumption Experience: The Impact of Judgment Timing, Emotions, and Interruptions on Consumer Enjoyment Scare an Optimist and Reassure a Pessimist: Message Frames Adjusted to Individual Coping Styles Enhance Breast Cancer Screening Participation Screening Participants on Mechanical Turk: Techniques and Justifications Seeing the Consumer-Brand Relationship: How Relative Physical Position Influences Relationship Perceptions Seeing What You Smell: An Eye Tracking Analysis of Visual Attention Seeking the Coherent Self: A Process of Alignment Segmenting Consumer Reactions to Social Network Advertising Self Construal and the Identifiable Victim Effect Self Construal Moderates the Effect of Fear of Failure on Donation Likelihood Self-Affirmation Can Backfire for Experts: The Case of Product Warning Messages Self-Construal and Self-Affirmation Effects in Effortful Customer Experiences Self-Construal as a Cultural Mindset and its Relevance for Automatic Social Behavior Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains Self-Customization Effects on Brand Extensions Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community Sense and Sensibility: The Impact of Sensory Input on Moral Judgments Shame on You! Motivating Consumer Behaviour with Shame Appeals Shape Matters: How does Logo Shape Inference Shape Consumer Judgments Share and Scare: Solving the Communication Dilemma of Early Adopters with a High Need for Uniqueness Shifting Away From Discomfort: Managing Decision Difficulty Through Emotion Regulation Shifting Identities and Brand Preferences: How and When A Malleable Identity Helps Individuals Differentiate with Brands Short horizons and tempting situations: Lack of continuity to our future selves leads to unethical decision making and behavior Should Birds of a Feather Flock Together? Navigating Self-Control Decisions in Dyads Should Firms Apologize After a Crisis? The Moderating Role of Negative Publicity Should I Get in Shape or Get Closer to “Mr. Health”? The Effects of Goal Anthropomorphization on Goal Pursuit Should You or Could You? The Effect of Social Influence in Text Warnings against Product Placement and the Moderating Role of Self-Monitoring" Signaling to the Self and Others: Selective Use of and Connection with Brands Single Mothers in Poverty: Consumption Paradoxes of Stigma Avoidance Single-neuron correlates of emotion regulation in humans Slow Sinkers Are the Real Stinkers: Why a Plummeting Stock Price Can Be Better for Investors Than a Gradual Decline Social Context as Price Information: Social Density, Status Inferences, and Object Valuations Social Curation in Consumer Communities: Consumers as Curators of Online Media Content Social Power and Financial Risk Taking: The Role of Agency-Communion Social Status Implications of Transmigrants’ Consumer Practices in Their Cultures of Origin Social Support Style and Risky Behaviors in Everyday Life Socio-Historical Change and Representations of Consumers in Ads Something to Chew on: Mastication based on Food Haptics and its Impact on Calorie Estimation Sooner Rather than Later? The Implications of Delay on Enjoyment and Consumption Space, Time and Getting Things Done: The Role of Mindsets in Goal Pursuit Spaces and Temporarility Spatio-Temporal Dimensions in Consumer-Oriented Activism Speed and Social Connection Splitting the Decision: Increasing Donations by Recognizing the Differential Impact of Internal and External Considerations Status By Association Status, Race, and Money: The Impact of Racial Hierarchy on Willingness-to-Pay Stereotypes, Memories, and Nostalgia: Contested States of Longing, Belonging, and Being within Consumer Acculturation Sticking to Plan: How Concrete Mindsets Increase Reliance on Mental Budgets Store Personality as a Source of Customer Value Street Credibility: What is it? Who has it? Why is it so Appealing to Diverse Consumer Groups? Style Reimagined: Exploring Fashion and Identity Among South African Smarteez Sustainable Luxury: Oxymoron or Pleonasm? How Scarcity and Ephemerality Affect Consumers’ Perception of Fit between Luxury and Sustainability Taking Advantage of Real and Perceived Differences between Material and Experiential Purchases Taking Dogs to Tourism Activities: Examining a Pet-Related Constraints Negotiation Model Taking More Money and Donating More Money: The Influence of Self-Threat on Goal-Pursuit Taking the Complexity Out of Complex Product Customization Decisions Talking About the Ad vs. Talking About The Product: What Works And When Taming Temptation: Targeting Self-Control Increases Healthy Food Behaviors Targeted Marketing and Customer Search Target-Observer Asymmetry in the Use of Persuasion Knowledge Tastemakers? Influential Consumers in Aestheticized Product Markets Tell Me What to Do When I am in a Good Mood. Show Me What to Do When I am in a Bad Mood: Mood as a Moderator of Social Norm’s Influence Thank You for the Music! A Working Memory Examination of the Effect of Musical Elements on Verbal Learning The (Ironic) Dove Effect: How Normalizing Overweight Body Types Increases Unhealthy Food Consumption and Lowers Motivation to Engage in Healthy Behaviors The ‘No Hard Feelings’ Effect: Voters’ Resolution of Ambivalence to Make a Choice Between Candidates The “Visual Preference Heuristic” and the Influence of Visual versus Verbal Depiction on Perceived Assortment Variety The Atmosphere of Cosmopolitanism: Mono- or Multi-cultural? The Bad Side of Good: When More Experience Hurts Brands and Marketplace Agents The Before and After: A Study of Plastic Surgery Consumption with Young Women in Brazil The Benefits of Retail Therapy: Choosing to Buy Alleviates Sadness The Best and the Bizarre: Prototype and Exemplar-based Retrospective Evaluations of Experiences The Best of Both Worlds: Effects of Product Color Brightness on Hedonic Food Consumption The Best of Times, The Worst of Times: How Resource Abundance and Scarcity Shape Consumer Behavior The BOP Metanarrative: A Critical Exploration The Category Size Bias and Consumers’ Perceptions of Risk The Company or the Crowd? The Impact of Customer-led Service Recovery on Satisfaction The Construction of Cosmetics-Consuming Women through Generational Families in Brazil’s 'New Middle Class' Context The Control Dilemma: Pros and Cons of Perceived Control on Self-Regulation The Costs and Benefits of Consumer Labor The Countability Effect: Comparative versus Experiential Reactions to Reward Distributions The Creation and Transformation of an Illegal Market: Kurdish Music in Turkey The Cross Model Effect of Attention on Preferences The Cultural Success of Sensory Metaphorical Phrases The Dead People Bias in Disaster Aid The Difference Novelty Makes: Incidental Exposure to Unfamiliar Stimuli Primes Exploratory Behavior The Difference of Satisfaction with the Second-Best Choice between Hedonic and Utilitarian Consumption The Distributed Spirit of Consumerism: How Consumers Inform and Defend Themselves in a Fragmented World The Dynamic Patterns of Intra-Shopping Spending for Budget and Non-Budget Shoppers The Dynamics and Continuity of Place Attachment: Cues from a Parisian Wine Bar The Effect of Aging on Consumer Regret The Effect of Curiosity on Consumption Enjoyment The Effect of Dual Anchors on Numeric Judgments: The Moderating Effects of Anchor Order and Domain Knowledge The Effect of Face Pressure on Chinese Consumer Decision-Making The Effect of Menu Presentation Characteristics on Consumer Food Choices The Effect of Message Credibility, Need for Cognitive Closure, and Information Sufficiency on Thought-Induced Attitude Change The Effect of Package Shape on Consumer’s Calorie Estimation The Effect of Pictorial Cues of Food on Restrained Versus Unrestrained Eaters The Effect of Price Discounts and Quantity Restrictions on Consumption Enjoyment The Effect of Product Shape Closure on Perceptions of Quantity, Preference and Consumption The Effect of Significant Other’s Perceived State on the Evaluation of Relevant Products The Effect of Social Networking Orientation on Risk Preference: The Risk-Taking Capacity Hypothesis The Effect of Tangibility on Desire The Effect of the Change-Matching Heuristic on Consumer Purchase Decision Making The Effect of Vertical Individualism on Status Consumption and Advertising Response The Effects of Consumption Goals and Assortment on Cross-Price Sensitivity The Effects of Perceived Product-Association Incongruity on Consumption Experiences The Effects of Physical Constraints on Creativity The Effects of Scarcity Claims on Consumers’ Willingness to Pay The Effects of Social Relationships on Narrative Persuasion The Effects of Stackable Discounts on Consumers’ Retail Price Image Perception The Effects of Temperature on Consumers Cognitive and Affective Decisions The Egocentrist and the Stranger: Conditional Inference When Making Sense of Others The Elephant Not in The Room: The Need for Useful, Actionable Insights in Behavioral Research The Facebook Effect: Are Judgments Influenced by the Knowledge That Others Are Also Evaluating? The Forgotten Brand Personality Dimension The Genetic Contribution to Preference Consistency in Moral Judgments The Ghosts of Information Past and Future: Effects of Memory and Motivation on Reference Prices The Good, the Bad, and the Ugly of Consumer Spending within Close Relationships The Green Eyed Monster is Motivated: How Incidental Envy Triggers an Agentic Orientation The Greening of Consumers: An Assimilation-Contrast Perspective for Product Sustainability Labeling The Identifiable In-Group: Group Status Moderates the Identifiable Victim Effect The IKEA Effect: Signaling and Restoring Feelings of Competence The Immediate and Delayed Effects of Price Promotions on Post-Purchase Consumption Experience The Impact of Category Labels on Perceived Variety The Impact of Flow on Memory and Attitudes for In-Game Brand Placements: The Moderating Role of Brand Congruence and Placement Prominence The Impact of Goal (Non)attainment on Behavior through Changes in Regulatory Focus The Impact of Internet Search on Price/Quality Correlations The Impact of Licensed Cartoon Characters on Children’s Eating Choices The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of U.S. versus Taiwan The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better Than Fricative Consonant Symbols During First Year of Trading The Impact of Sales Team’s Perceived Entitativity on Customer Satisfaction The Importance of Warmth and Competence in the Acquisition and Retention of New Customers The Individual Propensity to Take a Smell at Products The Influence of Debt Repayment Goals on Repayment Decisions and Perceived Progress The Influence of Discrete Emotions on Strategic Goal-Setting The Influence of Gendered Intrafamily Coalitions on Intergenerational Transfer The Influence of Identity on Creative Outcomes The Influence of Logo Design Elements on Perceptions of Brand Personality THE INFLUENCE OF SOCIAL RELATIONSHIPS ON SELF-REGULATORY FOCUS IN BUYING FOR OTHERS The Influence of Social Relationships on Self-regulatory Focus in Buying for Others The Influences of Social Power on Social and Physical Distance The Interplay between Power Distance, Position in the Social Hierarchy, and Product Type: Consequences for Consumers’ Preferences for Premium over Generic Brands The Low Intensity of Light: Behavioral and fMRI Insights into the Effects of “Light” and “Organic” Claims on Flavor Processing The Magic of Numbers and Letters in Alphanumeric Brand Names The Magic Touch – Psychological Drivers of the Discrepancy Between Traditional and Touchscreen Equipment The Making of An Everyday Concubine: Accounting for Simultaneous Love of Modernity and the Recently (Re)-Discovered Ottoman Heritage The Meaning of Nature and Its Implications For Individual Consumption Behaviour The Mediating Role of the Built Environment in Family Consumption Practices The Mere Idea of Money Alters Consumer Welfare, Preferences, and Morality The Mere Presence of Money Motivates Goal Achievement The Moderating Role of Construal Level on Effectiveness of Purchase-Contingent Donations The Moderating Role of Situational Consumer Skepticism Towards Sustainability Claims in the Effectiveness of Credibility Signals The Nosy Decision Maker: How the Sense of Smell Influences Consumers’ Decisions The Paradox of Memory The Perception of Two Types of Corporate Social Responsibility on the Consumer-brand Relationship The Père-Lachaise Cemetery: Between Touristic Experience and Heterotopic Consumption The Perils of an Expansive Posture: The Effect of Everyday, Incidental Posture on Stealing, Cheating and Parking Violations The Persuasiveness of Abstract Versus Concrete Language in Commercial and Non-Commercial Settings The Power Switch: How Psychological Power Influences Brand Switching Decisions The Product Choices of Young Adult Consumers – Does Gender Matter? The Product-Agnosia Effect: How Increased Visual Scrutiny Reduces Distinctiveness The Red Sneakers Effect: Inferring Status from Signals of Nonconformity The Relative Importance of Advertising Elements and the Roles of Sex (Gender) and Involvement The Restorative Nature of Nature: Improving Consumer Decision Making The Road Not Taken: The Effect of Forming Pre-Choice Product Expectations and Making a Choice on Subsequent Consumption Enjoyment The Role of Gender Congruity for Anthropomorphized Product Perception The Role of Payoff Ratio in Decision Making Under Uncertainty The Role of Personal Relevance in the Effect of Ad Repetition on Attitudes and Choice The Role of Self-Congruence in Consumers’ Responses to Service Failures The Secondary Contamination Effect of Luck The Sleeper Framing Effect: The Influence of Frame Valence on Immediate and Retrospective Experiential Judgments The Smell Factor: Individual Differences in Olfaction Memory, Judgments and Decision-Making The Social Construction of Womanhood in Middle Age: Menopause as a Rite of Passage The Specificity Heuristic: Consumer Evaluations of Expert Recommendation The Sweet Taste of Charity: Cause Branding Affects Product Experience The Temperature Premium: How Physical Warmth Increases Product Valuation The Thrifty Meal: Re-Creating Value in the Kitchen The Traffic Light Colors Red and Green in the Context of Healthy Food Decision-Making The Unexpressed Self: The Impact of Restricting Freedom of Self-Expression on Brand Preferences The Unhealthy = Filling Intuition The Uniqueness Heuristic: A Preference for Unique Options for a Single Goal The Value of Atmosphere There is Such a Thing as a Stupid Question: Question Disclosure in Strategic Communication Think Outside the Lab: Using Field Data in Behavioral Research This Number Just Feels Right: The Impact of Roundness of Numbers on Reliance on Feelings versus Cognition THROUGH WHICH MECHANISMS DOES AMBIENT SCENT AFFECT PURCHASE INTENTION IN RETAIL SETTINGS? Time and Context Dependencies in Consumer Behavior Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish Tipping the Scale: Discriminability Effects in Measurement To Ask or Not to Ask: When Charitable Appeals Are Most Effective To Think or Not to Think: The Pros and Cons of Thought Suppression To Trade or Not?: Removing Trading Motivation Eliminates the Endowment Effect Together or Alone: How the Social Setting of Experiences Impacts Preferences For Improving Versus Declining Sequences Too Much Experience: Predicting Others’ Emotive Reactions and Making Recommendations after Repeated Exposure Toward a Gender-Specific Emotional Eating Model: The Role of Self-Esteem and Emotional Intelligence Towards a Better Understanding of the Role of Social Media in the Processes of Independent and Interdependent Identity Construction Trading off Health for Thrift in a Supersized World Trajectories of the Self: A Phenomenological Study of Women’s Changing Faces Reflected in Cosmetics Consumption Transformational Solutions of Self through Companion Animals Transparent Packaging and Consumer Purchase Decisions Trivial gets Central True Comeliness or Fake Beauty: Cosmetic Surgery as Mating Strategy Two Paths from Boredom to Consumption Two wrongs CAN make a right: The Influence of Salient Self-Attribution on Self-Image and Subsequent Goal Pursuit Two-sided Messages for Health Risk Prevention: The Role of Argument Type, Refutation and Issue Ambivalence Uncertainty Increases People’s Reliance on Their Feelings Under the Radar: Determinants of Honesty in an Online Labor Market Understanding Diversity in Consumer Influence and Contextually Embedded Influencers Understanding Sub-Cultural Identity and Consumption Among Indians in the United States: From Desis to Coconuts Unintended Effects of Implementation Intentions on Goal Pursuit Initiation vs. Persistence: Substitution and Acceleration Uppers and Downers: Conveying Product Activity Level with Diagonals Using Construal-Level Theory to Deter Social Desirability Responding Using Consumption in Everyday Resistance Practices to Contest Negative Stereotypes: The Case of Teenage Mothers Using Consumption Practices to Countervail Stigma Experiences and Transform Self-Identity among the Homeless Using Contextual Positioning to Bias Healthier Social Behavior Utilising Consumer Introspection Theory to Place the Culture of Consumer Research into the Flow of Life Valuable Virality: The Effect of Advertising Appeals and Brand Integralness Value of Memories Variety and the Spice of Life: The Effect of Spicy Gustatory Experiences on Variety-Seeking Verbal Sharing: Purchase, Tell Others, and Be Happy Vice versus Virtue: How Compromise Phantom Alternatives Can Increase Indulgence Virgins, Mommies, and Hags: Women Buying into Change Virtual Endowment: How Location and Duration of Virtual Ownership Influence Valuation Virtually Unhappy: How Probability Neglect in Social Comparison Biases Judgments of Satisfaction with Life Visceral Vigor: The Effects of Disgust on Goal Pursuit Vulnerable Consumers: Ethnography of the Consumption of French Farmers Facing Impoverishment Waiter, There’s a Fly in My Soup (and I Have an iPhone)! How Evaluation Timing can Impact Customer Reviews Walk a Mile in MY Shoes: Psychological Ownership and Psychological Distance Warmer or Cooler: Exploring the Influence of Ambient Temperature on Cognitive Task Performance We’re Gonna Need a Bigger Spoon: Spoon Size Effects on Product Perception What are Consumers Afraid Of? Perceived Risk toward Environmentally Sustainable Consumption What Are Others Thinking?: Hedonic Adaptation in Public Consumption Contexts What Did You Do To My Brand? Consumer Responses To Changes In Brands Towards Which They Are Nostalgic What Drives Individual Purchase Decisions in a Network: Consumer Motivation Approach What Effect Does the Relationship Portfolio have on Well Being? Comparing the Impact of Brand, Service, and Interpersonal Relationships What is Brand Authenticity? An Exploration of the Concept What You Don’t Know Can Hurt You: Uncertainty Depletes Self-Regulatory Resources What You Expect is Not Always What You Get - The Effect of Consumer Bias on Food Intake What’s Queuing Worth? Sunk Effort and the Value of A Queue Position What’s the Point of Temptation if You Don’t Give in to It? The Positive Impact of Vice Consumption on Consumer Vitality When ‘Your Brand’ Changes the Terms of the Relationship: Vicarious Dissonance in the Context of Brand Attachment When and How Price-Dropping Serves as a Coping Mechanism for Price-Jolts When are Frugal Consumers NOT Frugal? It Depends on Who They are With When Controversy Begets Conversation When Diamonds are Not the Poor’s Best Friend: How the Poor Deal with Unaffordables When Dieting in Your Mind Brings Cake into Your Mouth When Do Consumers Compromise on Calories? Exploring the Attraction and Compromise Effects in Food Choice When Do Consumers Forgive? A Causal Attribution Model of Marketer Transgression and the Moderating Effects of Self-Construal When Do Consumers Prefer Mistargeted Products? The Effect of Structure and Competition on Preference for Identity-(In)Consistency When Does Personalization Pay Off? When Empathic Managers Become Consumers: A Self-Referential Bias When Excuses Backfire: The Ironic Effect of Excuses on Consumer Perceptions When Feeling Depleted Helps? The Positive Effect of Regulatory Depletion When Firms Disadopt Consumers: Exploring How Consumers Respond to Firm-Initiated Relationship Disengagement When Good Things Come to an End: Mispredicting Motivation for Unavailable Goods When Happiness Doesn’t Seem Contingent on Material Goods: The Influence of Positive Affect on Materialism and Conspicuous Consumption When Hopes are Dashed: Sour Grapes or Searching for Greener Pastures? When Improving Equality Promotes Selfish Behavior When is Saving Sexy? The Role of Construal Level in Shaping the Appeal of Savers and Spenders as Romantic Relationship Partners When It's What's Outside that Matters: Recent Findings on Product and Packaging Design When Losing Hurts Less: How Spending Time Versus Money Affects Outcome Happiness When Lower is Better: The Impact of Activated Number Interpretation Frames on Reactions to Alpha-numeric Brand Names When Making it Easy Leads to Working Harder: The Effects of Popularity Cues on Consumer Decision Making When More Leads to Less: Greater Attentional Bias for Emotional Information is Negatively Associated with Self-Reported Feelings When Motherhood is too Hard to Face: Anti-Consumption in Difficult Pregnancy When My Pain is (Not) Your Pain: Self, Similarity, and Embodied Cognition in Social Prediction When Nothing Means Everything: Consumer Evaluations of Specialized and Unspecialized Products When Proximity Prompts Abstraction: High-Level Construal as a Means of Counteractive Control When Self-Serving Does Not Serve the Self: The Role of Serving-Style in Food Consumption When Soft Drink Taxes Don't Work: A Comparative Study When Status Pulls You One Way and Another: A Dilemma for Sustainable Investments When the Accessible Global Identity Leads to Unfavorable Evaluations of Global Products? The Roles of Consumers’ Lay Theory on Global and Local Cultures When the Crowd is Divided: Perceptions of Dispersion in Word-of-Mouth When the Message "Feels Right": When and How does Source Similarity Enhance Message Persuasiveness? When to Put the Cart in Front of the Horse: How Presentation Order of Goal Reward and Effort Information Affects Goal Pursuit When Two is Better than One: Polarization and Compromise in Unrestricted Choice When Up Is Down: Natural Height Congruency in Product Evaluation When White Obscures Evaluations: The Influence of Automatic Color Preferences on Product, Race and Spokesperson Evaluations Where You Say It Matters: How Product Package Ads Increase Message Believability Who Cares If It Is Deceptive, I Like It: The Effect of Social Exclusion on Advertising Deception Who is the Brand Creator? The Effect of Different Brand Biographies on the Perception of Brand Personality Who Made This Thing? How Designer Identity and Brand Personality Impact Consumers’ Evaluations of New Product Offerings Who Spend More on Children’s Education: “I” or “We”? Whom to Trust? The Impact of Peer vs. Expert Opinions on Consumption Experiences Why a Frying Pan is Better than Flowers: A Construal Level Approach to Gift Exchange Why are Benefits Left on the Table? Assessing the Role of Information, Complexity, and Stigma on Take-up with an IRS Field Experiment Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode Why is Materialism Bad for Marriage? Testing Pathways Linking Materialism to Divorce Why Preference Stability of Certain Product Attributes are More Than Others: Disaggregating Stability (Instability) into Core and Supplementary Attributes Why Some Children Move and Groove So Well: A Look at Creative Performance and Theory of Mind Will Broad Identity Make People Feel Stronger: The Impact of Identity Framing on Motivation and Self-Control Behavior Will People Express More or Less Conformity When They Feel Warm? The Moderating Role of Self-Construal Will Power Lead to Variety Seeking in Sexually Related Consumer Choices? Will Purchasing from Groupon Make Lonely Consumer Feel Empowered? Loneliness and Preference for Group-Buying Purchase Experience Working Reality: Advertising Representations of Social Class and Race during a Time of Increasing Income Inequality, 1970-2010 Would Others Be Gaga for Lady Gaga? When Personal Experience and Perspective Lead to (Mis)Predictions of Others’ Preferences Would You Purchase From A Seller in Alaska? Preference for Differently Located Sellers in Online Marketplaces You Can’t Always Forget What You Want: Social Identity and Memory for Identity-based Advertising You Might not Get what You Ask for: Evidence for and Impact of Non-WTP Reporting in Willingness-to-Pay Surveys Your Cheating Heart: The Negative Impact of Sales Promotions on Loyalty
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