Proceedings Volume SV-04
- APPAREL AS COMMUNICATION
- COGNITIVE COMPLEXITY AND AESTHETIC PREFERENCE
- COMMONALITY AND IDIOSYNCRACY IN POPULAR CULTURE: AN EMPIRICAL EXAMINATION OF THE 'LAYERS OF MEANING' CONCEPT
- COMPREHENDING SYMBOLIC CONSUMPTION: THREE THEORETICAL ISSUES
- CO-PATRONAGE PATTERNS IN ARTS-RELATED LEISURE ACTIVITIES
- COPY RESEARCH IN THE COMING DECADE
- CUE CONFIGURALITY IN ESTHETIC RESPONSES
- DIRECT MARKETING OF MODERN DANCE
- DISCUSSION
- HAUTE COUTURE
- HOW THE ARTIST VIEWS THE CONSUMER
- INTRODUCTION: THE ESTHETIC IMPERATIVE IN CONSUMER RESEARCH
- LIFE-STYLE RESEARCH AND PRIME TIME TELEVISION
- MARKETING BROADWAY: A CASE STUDY IN AUDIENCE RESEARCH
- PATTERNS OF CULTURAL CONSUMPTION BEHAVIOR
- SOCIAL DIVISION AND AESTHETIC SPECIALIZATION: THE MIDDLE CLASS AND MUSICAL EVENTS
- SYMBOLIC CONSUMER BEHAVIOR: AN INTRODUCTION
- TELEVISION AND CONSUMER AESTHETICS
- THE CONSUMPTION OF HISTORICAL ROMANCE NOVELS: CONSUMER AESTHETICS IN POPULAR LITERATURE
- THE INFLUENCE OF COMMUNICATION ON ROCK CONCERT SUCCESS
- THE USE OF REAL VERSUS ARTIFICIAL STIMULI IN RESEARCH ON VISUAL ESTHETIC JUDGMENTS
- WHAT IS AN ESTHETIC RESPONSE?