Proceedings Volume SV-07
- ADVERTISING RESONANCE: A SEMIOLOGICAL PERSPECTIVE
- ASSESSING TRUSTWORTHINESS IN NATURALISTIC CONSUMER RESEARCH
- CONSUMERS' INTERPRETATIONS OF ADVERTISING IMAGERY: A VISIT TO THE HELL OF CONNOTATION
- EXPLORING DIVERSITY IN CONSUMER RESEARCH
- INTERPRETIVE, QUALITATIVE, AND TRADITIONAL SCIENTIFIC EMPIRICAL CONSUMER BEHAVIOR RESEARCH
- LITERARY EXPLICATION: A METHODOLOGY FOR CONSUMER RESEARCH
- MATERIALISM AND THE MODERN U.S. CHRISTMAS
- NATURALISTIC, HUMANISTIC, AND INTERPRETIVE INQUIRY: CHALLENGES AND ULTIMATE POTENTIAL
- THE MEANING OF CHRISTMAS
- THE RELATIVISTIC/CONSTRUCTIONIST PERSPECTIVE ON SCIENTIFIC KNOWLEDGE AND CONSUMER RESEARCH
- THE RELEVANCE OF HISTORICAL METHOD FOR MARKETING RESEARCH
- THE ROLE OF THE HUMANITIES IN CONSUMER RESEARCH: CLOSE ENCOUNTERS AND COASTAL DISTURBANCES
- UNPACKING THE HOLIDAY PRESENCE: A COMPARATIVE ETHNOGRAPHY OF TWO GIFT STORES