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Proceedings Volume NA-07
A BEHAVIORAL SEGMENTATION OF THE ARTS MARKET A COMPARATIVE ANALYSIS OF THE ROTATING ANCHOR POINT AND MAGNITUDE ESTIMATION TECHNIQUES IN THE MAKING OF CHILDREN'S DIRECT SIMILARITY JUDGMENTS A COMPARISON OF ADVERTISEMENT EFFECTS: SEXY FEMALE COMMUNICATOR VS NON-SEXY FEMALE COMMUNICATOR A DETERMINISTIC-TYPE MODEL OF CONSUMER CHOICE A DISCUSSION OF "TIME" RESEARCH A PLAN FOR CONSUMER INFORMATION SYSTEM DEVELOPMENT, IMPLEMENTATION AND EVALUATION A RELIABILITY EVALUATION OF A SHORT TEST DESIGNED TO MEASURE CHILDREN'S ATTITUDES TOWARD ADVERTISING IN AUDIO-VISUAL AND PRINT MEDIA A SITUATIONAL ANALYSIS OF COMMUNICATION EFFECT: A NEW PRODUCT PURCHASE BY MAIL ORDER A SOCIOLOGICAL APPROACH TO BRAND CHOICE: THE CONCEPT OF SITUATIONAL SELF IMAGE ACCOMMODATIVE COGNITIVE STYLE DIFFERENCES IN CONSUMER REDUCTION OF ALTERNATIVES ADVANCING THE STUDY OF FAMILY PURCHASE DECISION MAKING AN ANALYSIS OF COGNITIVE RESPONSES TO COMPARATIVE ADVERTISING AN ANALYSIS OF DIFFERENCES BETWEEN CONSUMERS OF VARIABLE-RATE AND FIXED-RATE RESIDENTIAL MORTGAGES AN ANALYSIS OF MALE ROLES IN PRINT ADVERTISEMENTS OVER A 20-YEAR SPAN: 1958-1978 AN EMPIRICAL INVESTIGATION OF THE EVALUATIVE ASPECT OF CERTAINTY/UNCERTAINTY AN EMPIRICAL INVESTIGATION OF THE S-O-R PARADIGM OF CONSUMER INVOLVEMENT AN EVALUATION OF STUDENTS AS SURROGATES IN MARKETING STUDIES AN EXAMINATION OF THE STRUCTURE OF BUYING-SELLING INTERACTIONS AMONG INSURANCE AGENTS AND PROSPECTIVE CUSTOMERS AN EXPLORATORY STUDY OF NON-PRODUCT-RELATED INFLUENCES UPON CONSUMER SATISFACTION AN EXPLORATORY SURVEY OF WOMEN'S TRAVEL ATTITUDES AND BEHAVIOR: DIRECTIONS FOR RESEARCH AN EXPOSITION OF TRI-MODE FACTOR ANALYSIS FOR SEGMENTING TARGET AUDIENCE REACTIONS AN ILLUSTRATION AND EVALUATION OF A JOINT PROCESS TRACING METHODOLOGY: EYE MOVEMENT AND PROTOCOLS AN INFORMATION PROCESSING ANALYSIS OF PRODUCT LABELS AN INVESTIGATION OF SELF REPORTED SEARCH STAGE VERSUS POINT OF PURCHASE INFORMATION SEARCH BEHAVIOR AN INVESTIGATION OF THE DIFFERENTIAL IMPACT OF PURCHASE SITUATION ON LEVELS OF CONSUMER CHOICE BEHAVIOR APPLYING THE CONCEPT OF PERCEIVED RISK TO BUYING INFLUENCE IN INDUSTRIAL FIRMS ASSESSING CONSUMER AND RETAILER PERCEPTION OF TABLE WINE AND WINE STORE ATTRIBUTES ASSESSING SELF CONCEPT ASSESSING THE CONVERGENT VALIDITY OF DECOMPOSITIONAL AND COMPOSITIONAL METHODS IN THE CASE OF SOCIALLY SENSITIVE PERCEPTIONS ATTRIBUTE OVERLAP IN THE MODELING OF CUSTOMER PRODUCT PORTFOLIOS ATTRIBUTES OF ATTRIBUTES AND LAYERS OF MEANING BELIEF SYSTEMS AND CONSUMER INNOVATIVE PRONENESS CAN SELLER/CUSTOMER INTERACTION AND INFLUENCE BE STUDIED IN THE LABORATORY? CLOTHING AS COMMUNICATION: AN EMPIRICAL INVESTIGATION COGNITIVE STRUCTURE AND INFORMATION SEARCH PATTERNS OF PROSPECTIVE GRADUATE BUSINESS STUDENTS COGNITIVE STRUCTURE IN PERSONALITY: AN INVESTIGATION OF ITS GENERALITY IN BUYING BEHAVIOR COMMENTS ON BUYER-SELLER RESEARCH COMMENTS ON PAPERS ON VARIETY SEEKING CONCEPT FORMATION, PRODUCT CONCEPTUALIZATION AND COGNITIVE DEVELOPMENT CONDUCTING CROSS-NATIONAL CONSUMER POLICY RESEARCH CONFIDENCE AND PRICE KNOWLEDGE: THE CASE OF ADVERTISED FOOD SPECIALS CONFLICT IN FAMILY DECISION MAKING: AN EXPLORATORY INVESTIGATION CONSTRUCTION OF AN INTERDISCIPLINARY PROPOSAL CONSUMER DISSATISFACTION AND COMPLAINING BEHAVIOR AS FEEDBACK: A COMPARATIVE ANALYSIS OF PUBLIC AND PRIVATE DELIVERY SYSTEMS CONSUMER ENERGY CONSERVATION: A FRAMEWORK FOR POLICY RESEARCH CONSUMER ESTHETICS: A COMMENTARY CONSUMER IMPULSE PURCHASE AND CREDIT CARD USAGE: AN EMPIRICAL EXAMINATION USING THE LOG LINEAR MODEL CONSUMER INFORMATION BY OBJECTIVES: AN APPROACH FOR DEFINING GOALS AND MEASURING RESULTS CONSUMER INFORMATION PROCESSING OF OTC DRUG LABEL INFORMATION CONSUMER MOBILITY: A LIFE HISTORY APPROACH CONSUMER PERSONALITY RESEARCH TAKES A HEAD TRIP CONSUMER RESPONSE TO DEALS: A DISCUSSION OF THEORETICAL PERSPECTIVES CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR AS INDICATORS OF MARKET PERFORMANCE CONSUMERISTS: COMPLAINING BEHAVIOR AND ATTITUDES TOWARD SOCIAL AND CONSUMER ISSUES CONTRIBUTIONS OF THEORY TO THE STUDY OF FAMILY DECISION-MAKING CORRELATES OF SEASON TICKET SUBSCRIPTION BEHAVIOR CUE UTILIZATION IN THE PERCEPTION OF OTHERS: A DISCUSSION OF THREE STUDIES CULTURAL COMPARISONS OF VARIETY-SEEKING BEHAVIOR CULTURAL DIFFERENCES IN PREVENTATIVE HEALTH CARE CHOICE: A STUDY OF PARTICIPATION IN A CERVICAL CANCER SCREENING PROGRAM AMONG MEXICAN-AMERICANS DE GUSTIBUS NON EST DISPUTANDUM: A STUDY OF THE POTENTIAL FOR BROADENING THE APPEAL OF PERFORMING ARTS DEVELOPING A BAYESIAN MEASURE OF BRAND LOYALTY: A SECOND LOOK DEVELOPING INTERVAL SCALE VALUES USING THE NORMALIZED RANK METHOD: A MULTIPLE CONTEXT, MULTIPLE GROUP METHODOLOGY DIMENSIONS OF HEALTH MAINTENANCE ACTIVITIES AND OPINIONS DISCUSSANT - FAMILY DECISION-MAKING DISCUSSION ECONOMIC CONSTRAINTS ON CONSUMER COMPLAINING BEHAVIOR EFFECTS OF CONSISTENCY OF VISIBLE CONSUMPTION PATTERNS ON IMPRESSION FORMATION EFFECTS OF INFORMATION ON PRODUCT-RELATED PERCEPTIONS EMPIRICAL CONSUMER RESEARCH IN THE FEDERAL REPUBLIC OF GERMANY: THE RESEARCH PROJECTS OF THE FEDERAL DEPARTMENT OF RESEARCH AND TECHNOLOGY ENCODING PROCESSES: LEVELS OF PROCESSING AND EXISTING KNOWLEDGE STRUCTURES1 ENERGY INFORMATION AT THE POINT OF SALE: A FIELD EXPERIMENT EQUIVALENCE RANGE IN CATEGORIZATION EVALUATING MARKETING COMMUNICATION STRATEGIES: ATTRIBUTE IMPORTANCE VERSUS TRANSFER DISCREPANCY EXPLORATORY BEHAVIOR IN THE CONSUMER CONTEXT: A STATE OF THE ART REVIEW EXPLORING THE NOMOLOGICAL VALIDITY OF LIFE STYLE TYPES EXTRA PROMOTIONAL OFFERINGS AND CONSUMER ATTRIBUTIONS FASHION INVOLVEMENT: A CROSS-CULTURAL COMPARATIVE ANALYSIS FURTHER INFORMATION ON CONSUMER PERCEPTIONS OF PRODUCT RECALLS FUTURE DIRECTIONS IN ATTITUDE THEORY GENERATING PRODUCT IDEAS: A MODIFICATION OF THE DUAL QUESTIONING TECHNIQUE GIVING TO CHARITABLE ORGANIZATIONS: A BEHAVIORAL REVIEW AND A FRAMEWORK FOR INCREASING COMMITMENT HIERARCHICAL MODEL TESTING IN CONJOINT ANALYSIS HOW SATISFACTORY IS RESEARCH ON CONSUMER SATISFACTION? HUSBANDS WHO PREPARE DINNER: A TEST OF COMPETING THEORIES OF MARITAL ROLE ALLOCATIONS IDENTIFICATION OF CONSUMPTION STYLE SEGMENTS ON THE BASIS OF HOUSEHOLD BUDGET ALLOCATION IDENTIFYING AND ANALYZING CONSUMER SHOPPING STRATEGIES IMPACT OF STIMULUS VARIABLES ON EXPLORATORY BEHAVIOR IMPLICATIONS OF A CONSTRUCTIVE VIEW OF CHOICE FOR ANALYSIS OF PROTOCOL DATA: A CODING SCHEME FOR ELEMENTS OF CHOICE PROCESSES IMPLICATIONS OF THE THEORY OF CONSUMER BEHAVIOR FOR CONSUMER POLICY RESEARCH IN SEARCH OF THE ECONOMISTS' CONSUMER: THE EFFECTS OF PRODUCT INFORMATION, MONEY, AND PRICES ON CHOICE BEHAVIOR INDIVIDUAL DIFFERENCES IN VOTING BEHAVIOR: FURTHER INVESTIGATIONS OF INVOLVEMENT INFORMATION AS HUMAN CAPITAL: TOWARD A TIME-USE APPROACH INFORMATION INTEGRATION THEORY: AN ALTERNATIVE ATTITUDE MODEL FOR CONSUMER BEHAVIOR INFORMATION INTEGRATION: AN INFORMATION PROCESSING PERSPECTIVE INFORMATIONAL IMPERFECTIONS IN LOCAL CONSUMER MARKETS: A PRELIMINARY ANALYSIS INTERNAL VALIDITY, EXTERNAL VALIDITY AND THE PASSAGE OF TIME AS ISSUES IN DEVELOPING ADVERTISING EFFECTIVENESS MEASURES ISSUES CONCERNING FAMILY DECISION MAKING AND FINANCIAL SERVICES LIFE TRAJECTORY AND CONSUMER SELF-SUFFICIENCY MARITAL ROLES & TYPOLOGIES AS PREDICTORS OF PURCHASE DECISION MAKING FOR EVERYDAY HOUSEHOLD PRODUCTS SUGGESTIONS FOR RESEARCH MARKETING TO THE WINE CONSUMER--AN OVERVIEW MEASURING CONSUMER TASTES IN POPULAR MUSIC MEASURING FAMILY DECISION MAKING: PROBLEMS AND PROSPECTS NEW THEORETICAL AND EMPIRICAL PERSPECTIVES OF CONSUMER EFFICIENCY ON GETTING SITUATED: THE ROLE OF SITUATIONAL FACTORS IN CONSUMER RESEARCH ON MERGING CONSUMER EFFICIENCY RESEARCH INTO THE STREAM OF CONSUMER INFORMATION PROCESSING RESEARCH ON THE USE OF VERBAL PROTOCOLS IN CROSS-CULTURAL AND CROSS-NATIONAL CONSUMER RESEARCH PAIRED COMPARISON ANALYSIS: A FIRST STAGE TEST BEFORE MULTIDIMENSIONAL SCALING PROCEDURES PREDICTING SALES PROMOTION EFFECTS: ASSIMILATION, ATTRIBUTION, OR RISK REDUCTION? PRESIDENTIAL ADDRESS: ON THE PROFESSIONAL INTEGRITY OF OUR EXPERT WITNESSES PROBLEM-ORIENTED RATHER THAN DISCIPLINE-ORIENTED RESEARCH PRODUCT COMPREHENSION: THE CASE OF PERMANENT VS. TERM LIFE INSURANCE PRODUCT/SERVICE CHARACTERISTICS--SIGNALS FOR CONSUMER EDUCATION/INFORMATION PROGRAM SUCCESS PROMOTING INTERDISCIPLINARY CONSUMER RESEARCH: INSTITUTIONAL AND DISCIPLINE-BASED CRITERIA AND THE FACULTY REWARD PROBLEM PUBLIC POLICY MEASURES TEAT STIMULATE EFFICIENT OPERATION OF MARKETS RECENT DEVELOPMENTS IN EUROPEAN CONSUMER POLICY RESEARCH REPRESENTATION OF INFORMATION IN MEMORY: SOME GENERAL ISSUES RESEARCH ISSUES, EMPIRICAL FINDINGS, AND PUBLIC POLICY IMPLICATIONS FOR ENERGY LABELING RESEARCH, EXPERIMENTATION, AND DEVELOPMENT OF A LOCAL CONSUMER INFORMATION SYSTEM RETROSPECTIVE REPORTS ON CONSUMER DECISION PROCESSES: "I CAN REMEMBER IF I WANT TO, BUT WHY SHOULD I BOTHER TRYING?" SELLING CONSUMER INFORMATION SEX ROLES AND PERFORMANCE: AN EMPIRICAL STUDY OF GASOLINE PURCHASING SEX-TYPED PRODUCT IMAGES: THE EFFECTS OF SEX, SEX ROLE SELF-CONCEPT AND MEASUREMENT IMPLICATIONS SINGLE COMPONENT VERSUS MULTICOMPONENT MODELS OF ATTITUDE: SOME CAUTIONS AND CONTINGENCIES FOR THEIR USE SOCIAL INTERACTION AND SOCIAL STRUCTURAL DETERMINANTS IN ADOLESCENT CONSUMER SOCIALIZATION SOME OBSERVATIONS ON SELF-CONCEPT IN CONSUMER BEHAVIOR RESEARCH SOME PRELIMINARY NOTES ON RESEARCH IN CONSUMER ESTHETICS SOME VALIDITY AND RELIABILITY ISSUES IN THE MEASUREMENT OF ATTRIBUTE UTILITIES SPENDING PLANS AND THE FAMILY MANAGERIAL DECISION PROCESS STAYING ALIVE WHILE PROVIDING CONSUMER INFORMATION: THE VECTOR ENTERPRISES SOLUTION STRUCTURAL PROPERTIES OF CONSUMER INFORMATION AND PERCEPTIONS OF INFORMATIVENESS SUBJECTIVE ELEMENTS IN THE EXAMINATION OF TIME EXPENDITURES THE APPLICATION OF AUTOMATED CONCEPT ANALYSIS TO THE ANALYSIS OF FOCUS GROUP INTERVIEWS THE AVAILABILITY OF DISCRETIONARY TIME: INFLUENCES ON INTERACTIVE PATTERNS OF CONSUMER SHOPPING BEHAVIOR THE BUILDER AND ENERGY CONSERVATION: A NEW TARGET FOR PUBLIC POLICYMAKERS1 THE CARE AND FEEDING OF AN INTERDISCIPLINARY JOURNAL THE COLLEGE CHOICE PROCESS: SOME EMPIRICAL RESULTS THE DETERMINANTS OF ESTHETIC VALUE AND GROWTH THE DIRECTION OF CONSUMER COMPLAINT RESEARCH THE DYNAMICS OF STYLE AND TASTE ADOPTION AND DIFFUSION: CONTRIBUTIONS FROM FASHION THEORY THE EFFECT OF PAIR SIMILARITY ON DOLLARMETRIC PROFILE COMPARISONS THE EFFECTS OF UNFAVORABLE PRODUCT RATING INFORMATION THE EMERGING ROLE OF CONSUMER RESEARCH AT THE FEDERAL TRADE COMMISSION: VIEWS OF THE PLAYERS THE FORMATION OF AESTHETIC CRITERIA THROUGH SOCIAL STRUCTURES AND SOCIAL INSTITUTIONS THE FUTURE FOR CONSUMER INFORMATION SYSTEMS THE HOUSEHOLD: THE "PROPER" MODEL FOR RESEARCH INTO PURCHASING AND CONSUMPTION BEHAVIOR THE IDENTIFICATION OF SPECIFIC INFORMATION ACQUISITION PATTERNS IN INFORMATION DISPLAY BOARD TASKS, AND THEIR RELATION TO DEMOGRAPHICS THE IMPACT OF DATA COLLECTION PROCEDURE ON CHOICE RULE THE INFORMATIONAL BASIS OF SELF-REPORTS; A PRELIMINARY REPORT THE ROLE OF OWN COGNITIVE RESPONSES IN PERSUASION: A CONCEPTUAL OVERVIEW THE ROLE OF SITUATIONALLY-PRODUCED EXPECTATIONS, OTHERS' EXPERIENCES, AND PRIOR EXPERIENCE IN DETERMINING CONSUMER SATISFACTION THE STRUCTURE OF CONSUMER RESPONSES TO NEWSPAPER PRICE ADVERTISEMENTS THE TIME VARIABLE IN MODELS OF CONSUMER BEHAVIOR THE USE OF AN INFORMATION PROCESSING APPROACH TO UNDERSTAND ADVERTISING EFFECTS THE VALIDITY OF USING CONSUMER INPUT TO CHOOSE ADVERTISING SPOKESMEN THE VALUE OF CONSUMER EDUCATION IN INCREASING EFFECTIVE CONSUMER PERFORMANCE: THEORY AND RESEARCH TOWARD AN INTERDISCIPLINARY FRAMEWORK FOR EXAMINING QUALITY OF LIFE UNDERSTANDING THE BLOOD DONOR PROBLEM: A DISCRIMINANT ANALYSIS OF ACTIVE, DORMANT, AND NON-DONORS UNRESOLVED ISSUES IN IDENTIFICATION OF DETERMINANT ATTRIBUTES USAGE - SITUATIONAL INFLUENCES ON PERCEPTIONS OF PRODUCT MARKETS: RESPONSE HOMOGENEITY AND ITS IMPLICATIONS FOR CONSUMER RESEARCH VALIDATION OF A DEVICE FOR OBTAINING ANONYMOUS RESPONSES IN GROUP INTERVIEWS VOLUNTARY SIMPLICITY WARRANTY AND OTHER EXTRINSIC CUE INTERACTION EFFECTS ON CONSUMERS' CONFIDENCE WHAT DO CONSUMERS KNOW ABOUT FAMILIAR PRODUCTS? WHY CONVENTIONAL AUTOMOBILE STYLING RESEARCH MAY BECOME OBSOLETE
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