Proceedings Volume SV-02
- A CONCEPT OF CONSUMER POLICY
- A CROSS-CULTURAL ANALYSIS OF HUSBAND-WIFE ROLES IN HOUSE PURCHASE DECISIONS
- A CULTURAL APPROACH TO THE STUDY OF DIFFUSION AND ADOPTION OF INNOVATIONS
- A MODEL FOR RESEARCH PLANNING, IN CONSUMER BEHAVIOR
- A SEX-ROLE EXPLANATION OF PURCHASE INTENTION DIFFERENCES OF CONSUMERS WHO ARE HIGH AND LOW IN NEED FOR ACHIEVEMENT
- A STUDY OF MEDIA PREFERENCES AND MEDIA CONSUMPTION
- A STUDY OF THE RELATIONSHIP BETWEEN SOCIAL VALUES AND ATTITUDES TOWARD ADVERTISING
- AN APPROACH TO THE RESOLUTION OF MULTICOLINEARITY IN THE ATTRIBUTE STRUCTURE OF ATTITUDES
- AN EMPIRICAL INVESTIGATION OF THE VALIDITY OF SELECTED ATTITUDE AND ACTIVITY MEASURES
- AN EXAMINATION OF CONCEPT VALIDITY
- AN EXPLORATORY INVESTIGATION OF ACHIEVEMENT MOTIVATION EFFECTS ON CONSUMER BEHAVIOR
- AN INDEX OF CONSUMER SATISFACTION
- AN INDIVIDUAL DIFFERENCES MULTIDIMENSIONAL SCALING APPROACH TOWARDS CONSUMER DECISION-MAKING
- AN INVESTIGATION OF SOME ALTERNATIVES TO THE LINEAR ATTITUDE MODEL
- AN OPERATIONAL CONSTRUCTION OF LIFE STYLE
- ANALYSIS OF LIFE STYLES FOR STUDY IN CONSUMER BEHAVIOR
- ARE WE MISSING THE MS.?
- ATTITUDES AS PREDICTOR OF WHAT?: EXPLORING THE STRUCTURE OF PRODUCT-RELATED BEHAVIORS
- ATTITUDES TOWARD WOMEN'S LIBERATION AND PERCEPTION OF ADVERTISEMENTS
- BACKWARDS SEGMENTATION USING HIERARCHICAL CLUSTERING AND Q FACTOR ANALYSIS
- BELIEFS ABOUT OTHERS AS DETERMINANTS OF PURCHASE BEHAVIOR
- BUYER BEHAVIOR MODELS AND ATTRIBUTE MODELS: A SYNTHESIS
- COMPARISON OF METHODS FOR ANALYZING SOURCES OF PERCEIVED DIFFERENCES IN PRODUCTS
- CONCEPTUALIZING ADEQUACY OF INFORMATION
- CONDOMINIUM DESIGN AND PRICING: A CASE STUDY IN CONSUMER TRADE-OFF ANALYSIS
- CONSUMER JUDGMENT STRATEGIES: BEYOND THE COMPENSATORY ASSUMPTION
- CONSUMER MENU PREFERENCE: AN APPLICATION OF ADDITIVE CONJOINT MEASUREMENT
- CONSUMER PROTECTION AND THE VALUE OF INFORMATION
- CONSUMER REACTION TO RESTRICTION OF CHOICE ALTERNATIVES
- CONSUMER RESPONSE TO PRODUCT-LINE EXTENSIONS: A CONSIDERATION FOR NEW PRODUCT PLANNING
- CONSUMER RESPONSES TO UNIT PRICING, OPEN DATING, AND NUTRIENT LABELING
- CONSUMERISM, CONSUMER EXPECTATIONS, AND PERCEIVED PRODUCT PERFORMANCE
- CROSS-CULTURAL CONSIDERATIONS IN CONSUMER BEHAVIOR: THE CASE OF THE CONSUMER IN THE SOVIET UNION
- CUE UTILIZATION IN THE QUALITY PERCEPTION PROCESS
- DEMOGRAPHIC SEGMENTATION OF LONG DISTANCE BEHAVIOR: DATA ANALYSIS & INDUCTIVE MODEL BUILDING
- DIFFERENCES BETWEEN INTENDERS AND NONINTENDERS--A METHODOLOGICAL QUESTION
- DISCRIMINATING BETWEEN STOCHASTIC MODELS OF BRAND CHOICE: MINIMUM CHI-SQUARE AND BAYESIAN METHODS
- DOMINANCE AND CONFLICT IN FAMILY PURCHASING DECISIONS
- EFFECTS OF THE NUMBER AND TYPE OF ATTRIBUTES INCLUDED IN AN ATTITUDE MODEL: MORE IS NOT BETTER
- FORECASTING DEMAND FOR A NEW MODE OF TRANSPORTATION
- IDENTIFYING DETERMINANTS OF STORE PATRONAGE USING FACTOR ANALYSIS
- IMPLICATIONS OF THE INDEX OF CONSUMER SATISFACTION FOR PUBLIC POLICY PERTAINING TO MARKET PERFORMANCE
- INVESTIGATING THE FEASIBILITY OF PERSONALIZED RAPID TRANSIT: AN EXPERIMENTAL APPROACH
- MARGINAL SALIENCE OF PRICE IN BRAND EVALUATIONS
- MARKETING APPLICATIONS OF INTENTIONS DATA
- MATHEMATICAL CONSIDERATIONS IN THE USE OF LINEAR ATTITUDE MODELS
- ON THE PREDICTIVE ACCURACY OF SUBJECTIVE PURCHASE PROBABILITIES
- OPINION LEADERSHIP AND INNOVATIVENESS: OVERLAP AND VALIDITY
- PERCEIVED RISK: A MEASUREMENT METHODOLOGY AND PRELIMINARY FINDINGS
- PERSONALITY AND CONSUMER BEHAVIOR: EXTENSIONS
- PERSONALITY AS A DETERMINANT FACTOR IN STORE CHOICE
- PRICE INTERVALS AND INDIVIDUAL PRICE LIMITS AS DETERMINANTS OF PRODUCT EVALUATION AND SELECTION
- RESOLVING FACTOR STRUCTURE DISTORTIONS IN CONSUMER RESEARCH
- RISK ENHANCEMENT AND RISK REDUCTION AS STRATEGIES FOR HANDLING PERCEIVED RISK
- SOCIAL CLASS AND INCOME INFLUENCES ON EXTERNAL SEARCH PROCESSES OF ADOLESCENTS
- SOCIAL MARKETING AND CONSUMERS' PREFERENCES FOR SOCIAL CONSUMPTION
- SOCIOECONOMIC AND PERSONALITY CHARACTERISTICS AS THEY RELATE TO ECOLOGICALLY-CONSTRUCTIVE PURCHASING BEHAVIOR
- SOURCE EFFECTS, MESSAGE EFFECTS, AND GENERAL EFFECTS IN COUNTERADVERTISING
- THE COMPONENTS OF PERCEIVED RISK
- THE CURRENT STATUS OF CONSUMER BEHAVIOR RESEARCH: DEVELOPMENTS DURING THE 1968-1972 PERIOD
- THE FEMINIST MOVEMENT; ATTITUDES BEHAVIOR AND POTENTIAL
- THE FUTURE OF BUYER BEHAVIOR THEORY
- THE INDEX OF CONSUMER SATISFACTION AND CORPORATE MARKETING POLICY
- THE INDEX OF CONSUMER SATISFACTION: METHODOLOGY
- THE LEGAL VERSUS THE BEHAVIORAL MEANING OF DECEPTION
- THE NEED FOR PROBLEM DEFINITION AND RESEARCH EVALUATION OF PROPOSED SOLUTIONS FOR MAKING PUBLIC POLICY DECISIONS RELATING TO MARKETING AND CONSUMER BEHAVIOR
- THE RELATIVE EFFECTS OF PRICE, STORE IMAGE, AND INTRINSIC PRODUCT DIFFERENCES ON PRODUCT QUALITY EVALUATION
- THE ZEIGARNIK EFFECT IN ADVERTISING
- WARRANTY POLICIES AND PRACTICES OF CONSUMER PACKAGED GOODS MANUFACTURERS
- WHY THE POOR MAY PAY MORE FOR FOOD: THEORETICAL AND EMPIRICAL EVIDENCE