Proceedings Volume SV-01
- A COGNITIVE MODEL OF INNOVATIVE BEHAVIOR: THE INTERACTION OF PRODUCT AND SELF-ATTITUDES
- A MULTI-LEVEL APPROACH TO FAMILY ROLE STRUCTURE RESEARCH
- A SEARCH FOR MODELS OF CONSUMERS UNION'S BRAND EVALUATION: A MULTIDIMENSIONAL APPROACH
- A SOCIAL PSYCHOLOGICAL ANALYSIS OF THE ADOPTION AND DIFFUSION OF NEW PRODUCTS AND PRACTICES FROM A UNIQUENESS MOTIVATION PERSPECTIVE
- AN ACTIVITY-RESOURCE ANALYSIS OF HOMEMAKER COMMUNICATION
- AN EMPIRICAL INVESTIGATION OF THE RELIABILITY AND STABILITY OF SELECTED ACTIVITY AND ATTITUDE MEASURES
- AN EXPECTANCY X VALUE ANALYSIS OF THE RELATIONSHIP BETWEEN CONSUMER ATTITUDES AND BEHAVIOR
- AN INVESTIGATION OF THE NATURE OF WORD OF MOUTH COMMUNICATION ACROSS ADOPTION CATEGORIES FOR A FOOD INNOVATION
- CHILDREN'S ATTENTION TO TELEVISION ADVERTISING
- COMMUNICATION PATTERNS AND THE DIFFUSION OF A CONSUMER INNOVATION: PRELIMINARY FINDINGS
- COMPARISON OF CONSUMER AND STORE MANAGER ATTITUDES: THE CASE OF RACIAL EFFECTS IN INNER CITY RETAILING
- COMPARISON OF CONSUMER BEHAVIOR CONFORMITY AND INDEPENDENCE BETWEEN BLACKS AND WHITES: AN EXPLORATORY STUDY
- CONSUMER AND SALES FORCE PERCEPTIONS OF DIRECT SELLING: IS CONFLICT INEVITABLE?
- CONSUMER DECISION-MAKING: ON THE IMPORTANCE OF PRICE
- CONSUMER INFORMATION PROCESSING: ATTRIBUTING EFFECTS TO CAUSES
- CONSUMER LEARNING IN AWARENESS AND TRIAL OF NEW PRODUCTS
- CONSUMERISM: A VIEW FROM THE HILL
- DETERMINING THE DURABLE PRODUCT NEEDS OF HOUSEHOLDS
- DIFFERENTIAL INVOLVEMENT WITH PRODUCTS AND ISSUES: AN EXPLORATORY STUDY
- EVALUATION PROCESS MODELS AND THE PREDICTION OF PREFERENCE
- IDENTIFYING THE INNOVATOR AS A CONSUMER CHANGE AGENT
- INDUSTRIAL SEARCH BEHAVIOR AND PERCEIVED RISK
- INNOVATIVE CONSUMERS--HIGH EMPATHICS?
- INTENTIONS TO BUY AS PREDICTORS OF BUYING BEHAVIOR
- LOW-INCOME SHOPPERS IN SMALL TOWNS: AN EXPLORATORY STUDY OF SUBCULTURAL DIFFERENCES IN TWO SMALL TOWNS
- METATHEORY IN CONSUMER BEHAVIOR RESEARCH RAP SESSION POSITION PAPER
- METHODS FOR ANALYZING CONSUMER INFORMATION PROCESSING MODELS
- NEW CONCEPTUAL APPROACHES IN THE STUDY OF INNOVATION
- PERCEIVED RISK, INDIVIDUAL DIFFERENCES, AND SHOPPING ORIENTATIONS
- PERSONAL INFLUENCE. ORDINAL POSITION AND PURCHASING BEHAVIOR
- PROFILING SELF-DESIGNATED OPINION LEADERS AND SELF-DESIGNATED INNOVATORS THROUGH LIFE STYLE RESEARCH
- PSYCHOPHYSICS: THE KEY TO REAL PRODUCT DIFFERENCES THROUGH THE CONSUMER
- SOCIAL ARCHITECTURE FOR THE URBAN LOW-INCOME ELDERLY
- STATUS OF PROCEDURES FOR CONSUMER RECOURSE
- TESTING OF BUYER BEHAVIOR MODELS
- THE CAD INSTRUMENT IN BEHAVIORAL DIAGNOSIS
- THE EFFECT OF PRODUCT ARRANGEMENT AND PRICE DIFFERENTIAL ON THE CHOICE OF FAMILY - BRANDED PRODUCTS
- THE FTC'S NEED FOR SOCIAL SCIENCE RESEARCH
- THE MULTIDIMENSIONALITY OF FASHION INNOVATION
- THE RELATIONS AMONG ATTRIBUTE AND IMPORTANCE COMPONENTS OF ROSENBERG-FISHBEIN TYPE ATTITUDE MODEL: AN EMPIRICAL INVESTIGATION
- THE RELATIONSHIP BETWEEN COGNITIVE MODELS OF CHOICE AND NON-METRIC MULTIDIMENSIONAL SCALING