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Proceedings Volume LA-02
A CONSUMER INCOME PREDICTING MODEL BASED ON SURVEY DATA: AN ANALYSIS USING GEOGRAPHICALLY WEIGHTED REGRESSION (GWR) A DAY WITHOUT A MEXICAN SHOPPER ON THE U.S. BORDER: THE CASE OF THE NOTHING GRINGO BOYCOTT OF 2006 A MARKETING PERSPECTIVE ON PUBLIC POLICY OPTIONS IN AN EPIDEMIC A REFERENCE PRICE EFFECT OF BUY-NOW PRICES IN INTERNET AUCTIONS A STUDY OF THE DISCOURSE OF POSSESSIONS IN COPING WITH THE STIGMATIZED GAY IDENTITY A TYPOLOGY OF SUPERSTITIOUS BEHAVIORS: IMPLICATIONS FOR MARKETING AND PUBLIC POLICY AFFECTIVE RESPONSES TO IMAGES IN PRINT ADVERTISING: AFFECT INTEGRATION IN A SIMULTANEOUS PRESENTATION CONTEXT AN ANALYSIS OF THE PERCEIVED VALUE AND THE INVOLVEMENT OF FOOTBALL FANS AN EXPLORATION OF THE MODERATING EFFECTS OF FUTURE ORIENTATION ON PROMOTION AND PREVENTION FRAMED ADVERTISING MESSAGES ANTECEDENTS AND CONSEQUENCES OF CUSTOMER LOYALTY: AN EMPIRICAL SYNTHESIS AND REEXAMINATION ATTENTIONAL CONTRAST DURING SEQUENTIAL JUDGMENTS: A SOURCE OF THE NUMBER-OF-LEVELS EFFECT ATTITUDES TOWARDS GLOBALIZATION IN AN EMERGING (DOMINICAN REPUBLIC) VERSUS A DEVELOPED (U.S.A.) MARKET AUTOMATIC LOVER: LINKING CONSUMER PRACTICE TO CULTURAL TEXTS ABOUT THE VIBRATOR BRAZILIAN RESEARCH IN CONSUMER BEHAVIOR BASED ON THE THEORY OF PLANNED BEHAVIOR: A BRIEF ANALYTIC REVIEW CO-BRANDING IN ADVERTISING: THE ISSUE OF CATEGORY AND IMAGE FIT COGNITIVE AND AFFECTIVE EVALUATIONS OF POLITICAL ADVERTISING IN LATIN AMERICA: THE EFFECT OF MESSAGE STRATEGY COMPETENT VERSUS WARM COUNTRIES OF ORIGIN: THE INFLUENCE OF NATIONAL STEREOTYPES ON PRODUCT PERCEPTIONS CONSUMER ANIMOSITY: A WITHIN-NATION STUDY OF ARAB AND JEWISH ISRAELIS’ ATTITUDES TOWARD FOREIGN GOODS CONSUMER DECISION MAKING IN A COUNTERFEIT-PLENTIFUL MARKET: AN EXPLORATORY STUDY IN THE BRAZILIAN CONTEXT CONSUMER EMPOWERMENT AND CASINO LOYALTY PROGRAMS: AN EXAMINATION OF TEMPORAL ORIENTATION AND CONSUMER CHOICE CONSUMPTION, SOCIAL STATUS AND DISTINCTION AMONG WORKING CLASS FAMILIES CULTURAL VALUES AND LEISURE ACTIVITIES PREFERENCES AMONG LATIN AMERICAN YOUNG CONSUMERS. AN EXPLORATORY STUDY. CULTURAL VALUES AND PURCHASING REASONS IN FOUR LATIN AMERICAN COUNTRIES. AN EXPLORATORY STUDY. CUSTOMERS’ EVALUATION OF THE SERVICE QUALITY OF THE APPLIANCE SALES DEPARTMENTS OF RETAIL STORES IN A SOUTH AFRICAN CONTEXT DEMAND FOR NUTRIENTS IN SOUTHEASTERN BRAZIL DEVELOPMENT OF A SCALE FOR FRENCH CONSUMER BRAND EQUITY EAST MEETS WEST?: REGULATORY FOCUS AND ADVERTISING APPEALS IN KOREA, CANADA, AND THE UNITED STATES ECONOMIC CHARACTERIZATION OF LOW INCOME FAMILIES IN THE CITY OF SAO PAULO USING ELECTRICITY CONSUMPTION AS A PREDICTIVE VARIABLE EFFECT OF A CAUSE-RELATED MARKETING CAMPAIGN ON PRINTED MEDIA, ON DISPOSITION TO HELP AND EMPATHY EFFECT OF BRAND EXTENSION ON BRAND IMAGE: A STUDY IN THE BRAZILIAN CONTEXT EFFECTS OF ARTICULATORY SUPPRESSION ON PHONETIC SYMBOLISM EFFECTS ON BRAND NAME PREFERENCE EFFECTS OF SITUATIONAL VERSUS REPRESENTATIVE ATTRIBUTIONS ON AMERICAN BRANDS EMBODIED AGENTS ON A COMMUNICATION AND BRANDING WEBSITE: MODELING EFFECTS THROUGH AN AFFECTIVE PERSUASION ROUTE ENVIRONMENTAL BARRIERS TO CONSUMER ACCULTURATION EXPLORE THE RICHNESS OF A COMPLEX PROSUMPTION EXPERIENCE -A CASE OF BACALHAU PROSUMPTION IN NORTH-EAST BRAZIL EXPLORING THE ROLE OF RETAILER IMAGE AND STORE BRANDS AS EXTRINSIC CUES IN YOUNG URBAN CONSUMERS’ CHOICE OF INTERIOR TEXTILE PRODUCTS FACTORS THAT INFLUENCE THE BRAND LOYALTY AND DEALER LOYALTY OF THE AUTOMOTIVE INDUSTRY: THE CASE OF MEXICAN CONSUMERS IN THE CENTRAL REGION OF MEXICO. FOR BETTER OR FOR WORSE: MODERATING EFFECTS OF RELATIONSHIP AGE AND CONTINUANCE COMMITMENT ON THE SERVICE SATISFACTION – WORD OF MOUTH RELATIONSHIP GIFT GIVING IN A WOK ENVIRONMENT RITUAL GLOBAL OR LOCAL? CONSUMERS' PERCEPTION OF GLOBAL BRANDS IN LATIN AMERICA HARMONY’S AFFECTIVE IMPACT ON BRAND EVALUATIONS HOW AMERICANS SPEND THEIR TIME HOW ATTITUDE TOWARD THE EXTENSION MEDIATES PARENT BRAND FEEDBACK EFFECTS FOR LINE AND BRAND EXTENSIONS IN RESPONSE TO EXTENSION ADVERTISING HOW COMPLEXITY IMPACTS PATH DEPENDENT DECISION MAKING: THE MEDIATING ROLE OF HEURISTICS I FEEL BAD, BUY, FEEL THE PAIN AND BUY AGAIN: CASES STUDIES OF COMPULSIVE BUYERS INNOVATION ADOPTION AND DECISION DIFFICULTY IN HIGH TECHNOLOGY PRODUCTS: A STUDY WITH CELL PHONES LOCAL MANAGEMENT OF GLOBAL ADVERTISING CAMPAIGNS: IDENTIFYING DIFFERENT ATTITUDE PROFILES AMONG BRAZILIAN PROFESSIONALS MALE CONSUMERS ENTERING THE PRIVATE SPHERE: AN EXPLORATORY INVESTIGATION OF FRENCH MALE INVOLVEMENT, PRACTICES AND INTERACTIONS AROUND LINGERIE FOR MEN CONSUMPTION MEANINGS OF ETHICAL CONSUMPTION IN FASHION AND CLOTHING MARKETS MEN’S FASHION AND THE CONSUMPTION OF CLOTHES MI SWING ES TROPICAL – BUT NOT MY CONSUMERS: ECONOMIC REALISM AND CULTURAL CONTRADICTIONS IN LATIN AMERICAN MARKETING OF APPLE’S I-CONIC PRODUCTS MIRROR, MIRROR: YOUTH QUEST FOR MIDDLE-AGED WOMEN MORTALITY SALIENCE AND EXTRINSIC GOAL ORIENTATION: THE MODERATING EFFECTS OF SELF-ESTEEM AND MATERIALISTIC VALUES NEGOTIATING BEAUTY: LOCAL READINGS OF GLOBAL CULTURAL FLOWS NEUROIMAGING TECHNIQUES – PROMISING RESEARCH METHOD ALSO FOR PRACTICAL MARKETING RESEARCH? NOS SOMOS FAMILIA:THE EMOTIONAL AND FAMILIAL FOUNDATIONS OF SPORTS BRAND COMMUNITIES PARTICIPATION AND SOCIAL REPRESENTATION OF AFRO-DESCENDANT INDIVIDUALS PORTRAYED ON BRAZILIAN MAGAZINES ADVERTISEMENTS: 1968 – 2006 PERCEIVED INFLUENCE OF ONLINE CONSUMER REVIEWS: A COMPARISON OF KOREA AND US PREVENTING YOUTH OBESITY: EFFECTIVE MEANS OF PROMOTION PRODUCT RELATIONSHIPS, BRAND MEANINGS, AND SYMBOLISM FOR MAINSTREAM BRANDS: THE CASE OF THE SPORTS BIKE COMMUNITY PROMOTING HELP FOR VICTIMS OF CHILD ABUSE: USING POSITIVE OR NEGATIVE, CERTAIN OR UNCERTAIN EMOTIONS? SCREAM OUT LOUD OR LIE ON THE COUCH? INVESTIGATING THE EXPERIENCE OF WATCHING FOOTBALL ON THE STADIUM VERSUS ON TV. SEGMENTATION AND CONSUMPTION OF LUXURY FRAGRANCES: A MEANS-END CHAIN ANALYSIS SHAME AND CONSUMPTION: EXAMINING THE LINK BETWEEN MEN’S CONSUMPTION ASSUMPTIONS AND THE FEELING OF SHAME SIMULTANEOUS EXPOSURE TO TELEVISION PROGRAMMING AND ADVERTISING CONTENT IN AN INTERACTIVE CONTEXT: PERCEPTUAL AND SEMANTIC INTERFERENCE AND REINFORCEMENT. SOCIAL NETWORK CONNECTEDNESS TO SOAP OPERAS, CELEBRITY PRODUCT ENDORSEMENT, AND CONSUMER BEHAVIOR STORE DISPLAY OF NEW MASCULINE AESTHETIC CODES: A SEMIOTIC APPROACH SUB-BRANDING EFFECTS ON BRAND EXTENSION EVALUATIONS BY CHILDREN AND ADULTS TECHNOLOGY IN LOW-INCOME CONSUMERS: AN ETHNOGRAPHICAL PERSPECTIVE. TESTING A THEORETICAL MODEL OF FASHION CLOTHING INVOLVEMENT THE CONNECTION BETWEEN SYMBOLIC BENEFITS AND YOUTH IDENTITY: A HYBRID METHODOLOGICAL APPROACH THE DECISION PROCESS OF PRODUCTS UNDER CONTINUOUS INNOVATION: INNOVATIVENESS, CONSUMER GOALS AND PERCEIVED INNOVATION THE EFFECT OF BRAND SOUND ON CONSUMERS’ BRAND EVALUATION IN JAPAN THE EFFECT OF INCIDENTAL OUT-OF-STOCK OPTIONS ON PREFERENCES THE EFFECT OF SEQUENTIAL SELF-PREDICTIONS ON BEHAVIOR CHANGE THE EFFECT OF STORE CARDS ON BUYER BEHAVIOUR: IS IT A MATTER OF IGNORANCE OR ABUSE? THE EFFECTS OF BELONGING TO CONSUMER-MANAGED AND FIRM-MANAGED VIRTUAL BRAND COMMUNITIES: THE CASE OF MICROSOFT XBOX THE EFFECTS OF NEGATIVE EMOTIONS PROVOKED BY A SHOCKING AD ON DRINKING AND DRIVING: MEASUREMENT OF EMOTIONS WITH IZARD’S SCALE THE HOST OF BRAND EXTENSIONS THE IDENTIFICATION OF FANS WITH FOOTBALL TEAMS: ANTECEDENTS AND OUTCOMES FOR SPONSORSHIP THE INFLUENCE OF SELF-REGULATORY FOCUS AND CONTEXT IN THE EFFECTIVENESS OF EMOTIONAL HEALTH CAMPAIGNS THE MAGNITUDE OF TRANSFER OF IMAGE AND PERFORMANCE ASSOCIATIONS TO SIMILAR AND DISSIMILAR EXTENSIONS THE MEANING OF ‘PRODUCT PLACEMENT’: AN INTERPRETIVE EXPLORATION OF CONSUMERS’ EXPERIENCES OF TELEVISION PROGRAMME PRODUCT PLACEMENT IN THE UK AND THAILAND THE NEW OLYMPIAN AND ITS’ SACRED DEVICES THE SCENARIO OF STREET MARKETS (FERIAS LIBRES) IN CHILE: THEIR ACTS AND EXPERIENCES THE STREET OPEN MARKET FAIRS (FERIAS LIBRES) IN CHILE: THEIR ACTS AND EXPERIENCES TRUST, VALUE AND LOYALTY IN RELATIONAL EXCHANGES BETWEEN STUDENTS AND HIGHER EDUCATION INSTITUTIONS UNDERSTANDING CONSUMER CULTURE: THE ROLE OF “FOOD” AS AN IMPORTANT CULTURAL CATEGORY VANITY AND CONSUMPTION: HOW PHYSICAL VANITY INFLUENCES THE CONSUMER BEHAVIOR WHAT’S WRONG WITH HAVING TOO MUCH FUN?: THE MODERATING ROLE OF AROUSAL IN THE INFLUENCE OF POSITIVE MOOD ON SELF-CONTROL WHEN DOES PERSONALIZATION FAIL? AN ANALYSIS OF RECOMMENDATION AGENTS WHY DO CONSUMERS BUY COUNTERFEIT LUXURY BRANDS? WHY QUALITATIVE RESEARCHERS SQUINT: A MICROANALYSIS OF THE TEMPORAL ASPECTS FOR GROCERY SHOPPING
© 2023 Association for Consumer Research
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