Proceedings Volume LA-01
- "SMOKING CAN’T HURT ME!!" AND OTHER DEATH-RELATED THOUGHTS: A TEST OF TERROR MANAGEMENT THEORY
- A COMPARATIVE STUDY OF SPOKESPERSON ACCENT AND COMMUNICATION EFFECTIVENESS IN BORDER AND INLAND MEXICAN CITIES
- A COMPARISON OF THE ECONOMICAL BEHAVIOR TO FOOD RISK: EUROPEAN CONSUMERS AND LATIN-AMERICAN CONSUMERS
- A SOUTH AFRICAN STUDY OF CHILDREN CONSUMERS’ COGNITION OF COLOR AND GRAPHICS IN CEREAL BOX LABELING ON PACKAGING
- AMBIENT SCENTS IN GOVERNMENT OFFICES: DIRECT AND INDIRECT EFFECTS AND MODERATING VARIABLES
- BRAZILIAN GAYS: UNDERSTANDING THE CONSTRUCTION OF THE HOMOSEXUAL IDENTITY THROUGH CONSUMPTION
- CELEBRITY WORSHIP WITHIN AFFINITY GROUPS: ADOPTING A MULTI-FACETED PERSPECTIVE
- CHANNEL BLURRING AND CONSUMER EXPECTATIONS: EVIDENCE IN CHILE
- CONSUMER ATTITUDES TOWARD GENETICALLY MODIFIED FOODS IN THE BRAZILIAN MARKET: WHICH BENEFITS CAN REDUCE THE NEGATIVISM?
- CONSUMER PERCEPTIONS OF VALUE IN A DEVELOPING COUNTRY: A MODEL AND EMPIRICAL TEST
- CONSUMER PERSPECTIVES OF BRAND EXTENSION EFFECTS: AN EMPIRICAL ANALYSIS OF BUYING DECISION PATTERNS
- CONSUMER SATISFACTION AND LOYALTY IN THE SUPERMARKET INDUSTRY IN BRAZIL
- CONTEXT EFFECTS ON CONSUMER CHOICE: DO BRANDS MATTER?
- COUNTRY-OF-ORIGIN EFFECTS REVISITED: THE CASE OF THE GERMAN AUTOMOBILE MARKET
- CUSTOMERS’ PREFERRED SERVICE BEHAVIORS IN THE MEDICAL AND RESTAURANT INDUSTRIES: THE CASE OF THE MEXICAN CONSUMERS
- EMOTION AND SERVICE EVALUATION: HOW DIFFERENT CULTURES RESPOND TO SERVICE EXPERIENCES
- E-TRUST FOR MEXICAN CONSUMERS: EMPIRICAL INVESTIGATION FOR THREE DIMENSIONS
- FAILURE AND RECOVERY ON SATISFACTION: AN APPROACH FROM SCRIPT THEORY
- FAMILY AND LEISURE CONSUMER BEHAVIOR
- FEMALE IMAGES IN COMMERCIALS: A CONTENT ANALYSIS STUDY: 1973–2000
- FEMINIZATION OF GLOBAL CONSUMPTION: A MOVEMENT TOWARD EQUITY; EXPLANATION AND INITIAL RESEARCH AGENDA
- FOCUS GROUPS: THE NEGLECTED TOOL FOR CONSTRUCT ADAPTATION IN CROSS-CULTURAL CONTEXTS
- FOOD SYMBOLISM AND CONSUMER CHOICE IN BRAZIL
- HOW CONSUMERS BUILD TRUST IN E-COMMERCE: TOWARDS A TRUST FORMATION MODEL
- IMPROVING THE PREDICTIBILITY OF PERSONAL VALUES
- INCORPORATING HETEROGENEITY INTO COUNT DATA MODELS APPLIED TO MARKETING
- INDIVIDUAL DIFFERENCES IN SYMPATHY AND EMPATHY RESPONSES TO MEDIA AND DRAMA ADVERTISEMENTS
- INTERNET ADDICTION: MEASUREMENT AND RELATIONSHIP WITH MATERIALISM AND COMPULSIVE BUYING
- IT’S NOT JUST WHAT YOU EAT, BUT WHERE YOU EAT: REGIONAL PERCEPTIONS OF AUTHENTICITY IN MEXICAN RESTAURANTS
- LIVING WITH RESPECT
- LONGITUDINAL STUDY OF CUSTOMER LOYALTY AND ITS ANTECEDENTS
- MAY YOU LIVE FOREVER?: (RE)WRITING THE NARRATIVE OF THE SELF IN A CREMATION VOLUME FOR A THAI FUNERAL
- MEASURING AGGREGATE RETURNS IN THE CUSTOMER VALUE: AN ANALYTICAL FRAMEWORK
- MEASURING THE RELATIONSHIP BUILDING CAPACITY OF ONLINE MARKETING COMMUNICATIONS
- PERCEPTIONS OF FAIRNESS AND CUSTOMER SATISFACTION FOLLOWING SERVICE FAILURE AND RECOVERY
- PERSUASIVE COMMUNICATION IN HEALTH DECISION MAKING: A STUDY OF RISK INFORMATION FORMATS
- PHONETIC SYMBOLISM AND BRAND NAME PREFERENCE
- POP DIVAS AND THE EXPRESSION OF EMOTIONS IN VIRTUAL COMMUNITIES: A CROSS-REGIONAL COMPARISON
- RE-EXAMINING THE WISDOM OF BRAND EXTENSIONS: THE EFFECTS OF COMPETITOR FAMILIARITY AND PRODUCT INFORMATION ON RISK AND CHOICE
- SERVICE FAILURE EVENTS: UNDERSTANDING THE FLOW OF EFFECTS IN A MULTIPLE SERVICE PROVIDER SETTING
- SIMULATIONS AS POSSESSIONS AND THEIR ROLE IN SELF EXTENSION
- SINGLE LANGUAGE SURVEYS: AN EFFICIENT METHOD FOR RESEARCHING CROSS-CULTURAL DIFFERENCES
- SOAP OPERA HEROINES AND WOMEN CONSUMERS: IMAGES OF VULNERABILITY
- SUBSTANTIVE ISSUES ABOUT CONSUMER BEHAVIOR RESEARCH IN LATIN AMERICA: RELEVANT TOPICS, TRENDS, METHODOLOGIES AND EMPIRICAL ANALYSES
- THE ADOPTION OF FOREIGN MUSIC AS HEDONIC EXPERIENCE: A THEORETICAL MODEL
- THE EFFECT OF AROUSAL ON BRAND MEMORY IN ONLINE ADVERGAMES: A MULTI-METHOD APPROACH
- THE EFFECT OF MOVEMENT ON REAL BODIES, VIRTUAL SELVES, AND PRODUCT EVALUATION
- THE EFFECT OF PUBLIC COMMITMENT ON RESISTANCE TO PERSUASION: PRELIMINARY FINDINGS
- THE IMPACT OF A CRISIS IN ATTRIBUTE IMPORTANCE PERCEPTIONS
- THE IMPACT OF COUNTRY OF MANUFACTURE AND BRAND ON CONSUMERS’ ATTRIBUTIONS OF BLAME IN A PRODUCT-HARM CRISIS
- THE IMPACT OF THE GUILT EMOTION WHEN BENEFITING AT THE EXPENSE OF THE SELLER
- THE INFLUENCE OF SATISFACTION AND SWITCHING COSTS UPON CUSTOMER LOYALTY
- THE MODERATING IMPACT OF THE TYPE OF RELATIONSHIP ON THE CONSUMERS’ SERVICE RECOVERY EVALUATIONS AND THEIR CONSEQUENCES
- THE PARADOX OF CONSUMPTION: SCARCITY AND AFFLUENCE IN THE SWEDISH WELFARE STATE
- TREASURING POSSESSIONS: THE RISE OF MATERIALISM AMONG EAST ASIAN CONSUMERS?
- TRUST DEVELOPMENT IN E-COMMERCE AND STORE CHOICE: MODEL AND INITIAL TEST
- UNCHAINING MEANS-END CHAIN ANALYSIS
- UNDERSTANDING CONSUMER BEHAVIOR THROUGH CONSUMPTION EXPERIENCE: AN AUTO-DRIVING STUDY ON OFF-ROAD EXPERIENCES
- UNDERSTANDING CONSUMERS IN COLOMBIA: A RETAIL INDUSTRY CASE STUDY
- VIRTUAL COMMUNITIES AS REFERENCE GROUPS ON CONSUMER DECISION PROCESS
- WHAT INFLUENCES SATISFACTION IN PURCHASING HIGH-VALUE GOODS? AN EMPIRICAL ANALYSIS FROM BRAZILIAN REAL STATE INDUSTRY
- WHEN LOSSES LOOM EVEN LARGER: THE MODERATING ROLE OF RELATIONSHIP NORMS
- WOMEN FEELINGS ABOUT FEMALE IMAGES IN ADVERTISING: A QUALITATIVE STUDY
- YA MON! BUT, NO WAY JOSÉ! THE ROLE OF CULTURE IN RECONCILING SCHEMA INCONGRUITY