Proceedings Volume GCB-08
- ‘Performing’ gender: Multiple gender identities within the Gothic subculture
- “Men’s Consumption Fears and Spoiled Identity: The Role of Cultural Models of Masculinity in the Construction of Men’s Ideals.”
- “Over-Conformists to Gender Norms: Anabolic Steroid Consumption among Adolescent Males”
- “Sex for Sale: Positioning the Eroticized Male Body in Calvin Klein Advertising”
- American Artemis at the Wheel: Motherhood and Identity Conflict in Automobile Consumption
- Barbies and Bears: Nightclub Gay Segmentation
- Conceptualizations of Masculinity among a “New” Breed of Male Consumers
- Disciplining the Carnivore: Pop Primitivism in Contemporary Advertising
- Discourses of Motherhood and Consumption Practices of Turkish Mothers
- Female Teenagers’ Friendship Groups and Fashion Brands: A Group Socialization Approach
- Feminist Epistemology meets the Masculinity of Marketing and Consumer Knowledge: a Contemporary Rendering of a Decade-long Debate
- Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model
- Gender Identity and Perceptions of Femininity in Everyday Life: A Multi Country Study of Contemporary Young Female Achievers
- Girly Girls, Tomboys and Micro-waving Barbie: Child and Youth Consumption and the Disavowal of Femininity
- Global Men with Local Roots: Representation and Hybridity in Indian Advertising
- Hip Hop Consumption and Masculinity
- Internal marketing and the enactment of sexual identity
- Interpreting Gay Window Advertising
- Is Fat Still a Feminist Issue? The Selling of Hope, Fear, and Resistance at the Movies
- Kissing to Be Clever: Gender Politics of Pop, the Russian Way
- Masculinity, Fashion Consciousness and Homoerotic from a Spatial Angle
- Nurturing Mother and Wife: Re-examining the Concept of Lifestyle in the context of Non-Western Consumer Culture.
- Prime Beef Cuts: Culinary Images for Thinking Men
- Reactions to the Gender and Queer Perspective: Market Research is Empowered by Accepting Gender and Sexual Orientation as Consumer Categories
- Shopping –Differences between Genders or Differences in Interests?
- Social Exclusion in a Consumer Society: Lone Mothers in the UK Welfare State
- Special Session: Beyond Gender Generalizations: Re-examining Gender in the Context of Collecting
- Special Session: Researching Motherhood: Experience, Empowerment and Embodiment
- Special Session: What do Men Want? Media Representations, Subjectivity, and Consumption
- Special Session: Women’s Empowerment and the Positive Role of the Market