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Proceedings Volume GCB-07
“Balkan Barbie: women and consumer culture in post-socialist Croatia” “You Should Wear High Heels”: An Autoethnographic Account of Gendered Body Height Ideals A discursive analysis of a television advertisement: The I’d Like advertisement for Xenical A discursive analysis of a television advertisement: The I’d Like advertisement for Xenical Appendix 1 Confronting Gender Ideology and Crafting Gender Identity: Women’s Experience with Infertility and Assisted Reproductive Technologies Confronting Gender Ideology and Crafting Gender Identity: Women’s Experience with Infertility and Assisted Reproductive Technologies Consumer Culture at Large: Cacophony, Lipophobia, Lipophilia and the Quest for Identity Consumer Culture at Large: Cacophony, Lipophobia, Lipophilia and the Quest for Identity Consumerscapes as Enclaves of Masculinity Consumerscapes as Enclaves of Masculinity Consuming Illicit Drugs: Disproportionate Disadvantage and Poor Women of Color Consuming Illicit Drugs: Disproportionate Disadvantage and Poor Women of Color Cross-dressing and Cyber-shopping: Cross-dressing and Cyber-shopping: The Internet as Consumption Tool and Community Did You See What I Saw? Gender, Image and the Satisfaction of Audience Members Did You See What I Saw? Gender, Image and the Satisfaction of Audience Members FEMALE NUDITY IN ADVERTISING: AN EXPLORATORY STUDY FEMALE NUDITY IN ADVERTISING: AN EXPLORATORY STUDY Gay Advertising as Negotiations: Representations of Homosexual, Bisexual and Transgender People in Mainstream Commercials Gay Advertising as Negotiations: Representations of Homosexual, Bisexual and Transgender People in Mainstream Commercials Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction Gender Differences in Cognitive Structure: Preferred Levels of Taxonomic Abstraction Gender Identity, Gender Salience and Symbolic Consumption Gender Identity, Gender Salience and Symbolic Consumption Gender, Work-based Identities and the (Charity) Retail Workplace Gender, Work-based Identities and the (Charity) Retail Workplace GENERATION Y CONSUMERS AND ONLINE SHOPPING: INVESTIGATING GENDER DIFFERENCES IN TRUST, EXPERIENCE AND SHOPPING CHANNEL PREFERENCE GENERATION Y CONSUMERS AND ONLINE SHOPPING: INVESTIGATING GENDER DIFFERENCES IN TRUST, EXPERIENCE AND SHOPPING CHANNEL PREFERENCE Into the Darkness: Androgyny and Gender Blurring within the Gothic Subculture Into the Darkness: Androgyny and Gender Blurring within the Gothic Subculture Judith Butler, Gender Theorist: Philosophical and Phenomenological Insights into Marketing and Consumer Behavior LIVING LA DOLCE VITA: EMBODIED FIGURATIVE TROPES AMONG THE STOCKHOLM BRAT ENCLAVE Living La Dolce Vita: Embodied Figurative Tropes among the Stockholm Brat Enclave READING TED LEVITT: MYOPIA OR MISOGYNY? READING TED LEVITT: MYOPIA OR MISOGYNY? SEEKING ENTERTAINMENT THROUGH BATTLE: UNDERSTANDING THE MEANING OF CONSUMPTION PROCESSES FOR MALE WARHAMMER ENTHUSIASTS SEEKING ENTERTAINMENT THROUGH BATTLE: UNDERSTANDING THE MEANING OF CONSUMPTION PROCESSES FOR MALE WARHAMMER ENTHUSIASTS Single Expatriate Women: Gender and Identity in Cross-Cultural Transition Single Expatriate Women: Gender and Identity in Cross-Cultural Transition Special Session Summary Judith Butler, Gender Theorist: Philosophical and Phenomenological Insights into Marketing and Consumer Behavior Special Session: Gender and the Erotics of Consumption Special Session: Gender and the Erotics of Consumption The Dream Market: An Exploratory Study of Gay Professional Consumers’ Homosexual Identities and Their Fashion Involvement and Buying Behavior The Dream Market: An Exploratory Study of Gay Professional Consumers’ Homosexual Identities and Their Fashion Involvement and Buying Behavior The Influences of Women’s Self-Perceptions on Their Household Contributions: A Comparison of Three Chinese Cities The Influences of Women’s Self-Perceptions on Their Household Contributions: A Comparison of Three Chinese Cities What Do We Really Know About Sexism in Advertising? Shedding New Light on Consumers’ Construal of Sexism in Advertising What Do We Really Know About Sexism in Advertising? Shedding New Light on Consumers’ Construal of Sexism in Advertising
© 2023 Association for Consumer Research
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