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Proceedings Volume GCB-06
“Avoiding embodying the negative”: The Dialectic between Body Image and Negative Selves “What Does a Gal have to do to get a Guy to Talk?” (Or: Research is a Gendered Process) A Typology of Gender Retail Practices within the Retail Environment American Male and Female Consumer Attitudes Regarding Corporate Sponsorship of Sporting Events An Exploratory Investigation of the Shopping Behavior of Female-to-Male Consumers: Before, During, and After Transition An Investigation of Discourse on the Stereotype of „Manliness? Barbie Genesis Play, Dress, and Rebellion Among Her First Owners Battle of the Sexes: Marketing, Title IX and Gender Consuming Motherhood: An Introspective Journey on Consuming to be a Good Mother Consuming The Feminist Methodology of Memory-Work: Unresolved Power Issues Consumption and Gender EXHIBIT 1-3 Fairy Tales Can Come True, It Can Happen To You: Women’s Transformational Myths in an Infomercial Female Nudity in Advertising: What Do French Women Think? Figure 1 Figure 1 Preliminary Cultural Framework The Commercial Frontier of Assisted Reproductive Technologies (ART)* Figure One Viewer dial test by gender Finding Ourselves: Women, Breast Augmentation and Identity Forward + Table of Contents From Sandwiches and Ice Cream to Swans and Sculptures: Father of the Bride 1950 vs. 1991 Gay Men’s Consumption in Long-Term Relationships: Issues from an Exploratory Study Gender and Buyer-Seller Relationships: Towards a Feminist Perspective Gender and Consumer Choice: The influence of perceived body image on the food purchasing behaviour of generation X females. Gender, Production and Consumption in Developing Societies Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago Hair as Attribute, Hair as Symbol, Hair as Self Information Processing Differences Between Men and Women: Theory and Preliminary Findings Limits to Ludic Gaps: Gender & Identity in a Different Cultural Context Mixed Blessings: Commodifying Reproduction and Consuming Assisted Reproductive Technologies Panel Discussion Doing Gender Research for a Wide Audience Pictures Proceedings of the Sixth Conference on GENDER, MARKETING, AND CONSUMER BEHAVIOR Pushing the limits of the body Gender, Material Culture and the Changes of Consciousness Sub-cultures, Women and Tattoos: An Exploratory Study Table 2 Consumer Responses to Survey Items The Effect of Gender on Addictive Consumption: Reflections on Men, Shopping and Consumption Meaning The Ideal Body and The Contemporary Irish Male The Perfect Age? Consumption Choices for Women in their Forties The Rebel Mystique Voluntary simplifiers and non-voluntary simplifiers: Exploring gender based differences. We?ve Come A Long Way, Baby – or Have We? Sexism in Advertising Revisited When Smallville met Metropolis: Learning to Shop in an Unfamiliar Environment Your Sofa Awaits: Getting Carried Away By Experiential Consumption
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