Proceedings Volume GCB-04
- A Feminist,Historical investigation of the Meaning of Household Technology in Women's Lives
- A Gendered Psychology of Product Aesthetics: Female and Male Differences in Product E valuations and Inferences About Form and Function
- An Alternative Approach to Gender and consumer Behavior: Memetics
- Being Italian and Female: Consumption Experiences and the Identities of Immigrant Women
- Challenging Gendered Perspectives of the American West
- Chocolate Delights:Gender and Consumer lndulgence
- Consuming Patriarchy: Consumption Practices and the Gender Project of Neo-traditional Masculinity
- Consuming Sexuality: A Case Study in Identity Marketing
- Contextualizing Gender: Theoretical Perspectives on Consumption Practices and the Multiplicity of Masculine and Feminine Identities
- Do products Have Sex Appeal? A Study in Anthropomorphism and Product Rhetoric
- Experiencing Sexuality in the Advertising: Romance versus Pornography
- Exporting Gender: Paris' Disney Village and the 'Rhythm of America'
- Fourth Conference on Gender, Marketing, and Consumer Behavior
- GEI\DER, MARKETING AND CONSUMER BEHAVIOR
- Gender and Team Sports: The Arena Where Agency Meets Communion
- Gender Differences in Response to Death vs Non-death Threat Appeals in a Social Marketing Context
- Gendered 'scapes: Place, Space and landscape
- Gendering the Material Culture of Our University Offices
- lmages of Ireland: Gender, Post-Colonialism and the Neo-Celtic Revival
- Reading Rabotnitsa: Genderin a Socialist Economy
- SPECIAL SESSOIN REFERENCES
- SPECIAL SESSOIN REFERENCES
- Table of Contents
- The Impact of Stress on Male and Female Impulsive and Compulsive Buying Behaviors: A Life Event Perspective
- The Power of Objectification: Consuming the Feminine
- The Public Face of Marketing and the Private Problems of Women Marketing Managers in lreland
- This Not Your Father's Advertising: Gendered Interpretations of a Print Ad
- What's Morality Got To Do With It? How Gender and Worldviews Affect Advertising hocessing and Preference for Charitable Appeals
- Will You Take A Linle Less For This? Bargaining and Gender in the U.S. Garage Sale
- With Friends Like Her, Who Needs Weddings on Film and the Constnrction of Womanhood
- Women and Wedding Gowns: Exploring A Discount Shopping Experience
- You Like Mars ... I prefer Venus: Gendered Responses to Marketing communications