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Proceedings Volume NA-06
"CONSUMER POLICY PROPOSALS" DISCUSSION PAPER A COMMENT ON THE STATE OF ATTITUDE MEASUREMENT IN CONSUMER RESEARCH: A POLEMIC A COMMENT ON VALUE STRUCTURES, POWER-CONTENT INTERACTION THEORY, AND THE MEASUREMENT OF SOCIAL POWER A COMPARISON OF TWO METHODS FOR DETERMINING OPTIMUM LEVELS OF PRODUCT CHARACTERISTICS A CROSS-NATIONAL EXPLORATION OF HUSBAND-WIFE INVOLVEMENT IN SELECTED HOUSEHOLD ACTIVITIES A DEMONSTRATION OF LEVELS-OF-PROCESSING THEORY IN MEMORY FOR ADVERTISEMENTS A DISCUSSION OF "METHODOLOGICAL DEVELOPMENTS" A MEASURE FOR MARKET DELINEATION A NOTE ON THE FISHBEIN ATTITUDE MODEL AS AN EXPECTED UTILITY MODEL A PATH-ANALYTIC INVESTIGATION OF LIFE SATISFACTION AMONG ELDERLY CONSUMERS A STUDY OF PUBLIC POLICY IMPACT ON CONSUMER DECISION-MAKING ALLISON & UHL REVISITED: THE EFFECTS OF TASTE AND BRAND NAME ON PERCEPTIONS AND PREFERENCES AN EMPIRICAL EXAMINATION OF ALTERNATIVE MODELS FOR PREDICTING CONSUMER UTILIZATION OF TWO CREDIT CARD SYSTEMS AN EXAMINATION OF EGO-INVOLVEMENT AS A MODIFIER OF ATTITUDE CHANGES CAUSED FROM PRODUCT TESTING AN EXPERIMENTAL ANALYSIS OF ATTITUDES TOWARD COMPARISON AND NON-COMPARISON ADVERTISING AN EXPLORATORY STUDY OF ASSERTIVENESS, AGGRESSIVENESS, AND CONSUMER COMPLAINING BEHAVIOR AN EXPLORATORY STUDY OF THE EVOLUTION OF THE NEGATIVE IMAGE OF PERSONAL SELLING AN EXPLORATORY STUDY OF TODDLERS' SATISFACTION WITH THEIR TOY ENVIRONMENTS AN INFORMATION PROCESSING APPROACH TO EVOKED SET FORMATION ASSESSING THE POTENTIAL EFFECTS OF DIFFERENTIAL PRICE INCREASES ON GASOLINE USAGE ATTITUDE MEASUREMENT AND BEHAVIOR CHANGE: A RECONSIDERATION OF ATTITUDE ORGANIZATION AND ITS RELATIONSHIP TO BEHAVIOR ATTITUDE MODELS IN CONSUMER RESEARCH ATTRACTING POTENTIAL SWITCHERS TO MASS TRANSIT: MODE CHOICE AS A MULTI-ATTRIBUTE DECISION MODEL BACK TO THE BASICS: DISCUSSION BEHAVIORAL MEASUREMENT OF THE RELATIVE IMPORTANCE OF ATTRIBUTE-RELATED INFORMATION CUES: THE CASE OF COLD BREAKFAST CEREALS CHANGES IN CONSUMER PERCEPTIONS: THE IMPACT OF TESTING CONDITIONS ON PERCEPTIONS OF BRANDED PRODUCTS CHILDREN AS INFORMATION SOURCES IN THE FAMILY DECISION TO EAT OUT CHILDREN'S ATTITUDES TOWARD ADVERTISING ON TELEVISION AND RADIO AND IN CHILDREN'S MAGAZINES AND COMIC BOOKS CHILDREN'S CONSUMER RESEARCH: A CALL FOR RIGOR COMMENTS ON PAPERS ON CONSUMER POLICY PROPOSALS COMMENTS ON PAPERS ON LIFE CYCLE ANALYSIS CONCEPTUAL AND METHODOLOGICAL ISSUES IN CONSUMER SATISFACTION RESEARCH CONSTRUCT VALIDATION IN MARKETING: A COMPARISON OF METHODS IN ASSESSING THE VALIDITY OF THE AFFECTIVE, CONATIVE, AND COGNITIVE COMPONENTS OF ATTITUDES CONSUMER GIFT-GIVING: OPENING THE BLACK BOX CONSUMER PROBLEMS AND COMPLAINTS: A NATIONAL VIEW CONSUMER RESEARCH INPUTS INTO PUBLIC POLICY DECISION MAKING: THE ROLE OF CANADA'S CONSUMER RESEARCH AND EVALUATION BRANCH CONSUMER RESPONSE TO DISSATISFACTION WITH DURABLE PRODUCTS CONSUMER SATISFACTION/DISSATISFACTION: AN OUTSIDER'S VIEW CORRELATIONS BETWEEN THREE INDICATORS OF BREADTH AND VARIATION IN SOURCES OF STIMULATION COVARIANCE BIAS OF THURSTONE CASE V SCALING AS APPLIED TO CONSUMER PREFERENCES AND PURCHASE INTENTIONS DECISION PROCESS THEORY AND RESEARCH DECISION RULE UNCERTAINTY, EVOKED SET SIZE, AND TASK DIFFICULTY AS A FUNCTION OF NUMBER OF CHOICE CRITERIA AND INFORMATION VARIABILITY DEMOGRAPHIC AND COGNITIVE FACTORS INFLUENCING VIEWERS EVALUATIONS OF "SEXY" ADVERTISEMENTS DEMOGRAPHICS, SPENDING AND LEISURE: A CRITIQUE DEVIANT CONSUMER BEHAVIOR: A DIFFERENT VIEW DISCUSSANT'S COMMENTS DISCUSSION COMMENTS: "ATTRIBUTES: IMPORTANT, SALIENT, AND IDEAL" DISCUSSION OF "BACK TO THE BASICS" RESEARCH PAPERS DISCUSSION OF PSYCHOLOGICAL CONTRIBUTIONS DISCUSSION PAPER: ISSUES IN SURVEY MEASUREMENT DISCUSSION PAPER: ISSUES IN SURVEY MEASUREMENT DISCUSSION PAPER: SOCIOLOGICAL PERSPECTIVES DISCUSSION PAPER: SOCIOLOGICAL PERSPECTIVES DISSATISFACTION ATTRIBUTIONS AND CONSUMER COMPLAINT BEHAVIOR DOGMATISM AND INNOVATION: A SITUATIONAL PERSPECTIVE DRUG COMPLIANCE AND THE NEGLECTED CONCERN FOR VALIDITY ESTIMATING THE EFFECTS OF ADVERTISING: APPLICATION TO A SOCIAL PROBLEM EUROPEAN CONSUMER RESEARCH: FRONTIER ISSUES EVALUATIVE CONFLICT AND INFORMATION SEARCH %N THE ADOPTION PROCESS EVOKED SET FORMATION AND COMPOSITION: THE LEARNING AND INFORMATION PROCESSING HYPOTHESES EXPLAINING EDUCATIONAL AND OCCUPATIONAL CHOICES: AN EXPLORATORY STUDY EXPLORING ATTITUDE CONSTRUCT VALIDITY: OR ARE WE? EXPLORING GENERALIZED AND PERSONALIZED BELIEFS AMONG SMOKERS AND NON-SMOKERS: A FIRST LOOK EXTENDING PRODUCT LIFE: TECHNOLOGY ISN'T THE ONLY ISSUE EXTENDING THE SELF-PERCEPTION EXPLANATION: THE EFFECT OF CUE SALIENCE ON BEHAVIOR FAMILY COMMUNICATION AND CONSUMER SOCIALIZATION FAMILY LIFE CYCLE AND LEISURE BEHAVIOR RESEARCH FAMILY LIFE CYCLE AS A DETERMINANT OF SIZE AND COMPOSITION OF HOUSEHOLD EXPENDITURES FORMAL CONSUMER EDUCATION: AN EMPIRICAL ASSESSMENT FRONTIERS OF ADVERTISING RESEARCH GIFT VERSUS PERSONAL USE BRAND SELECTION GIFT-GIVING: A REVIEW AND AN INTERACTIVE PARADIGM HOW SHOULD WOMEN BE PORTRAYED IN ADVERTISEMENTS?-- A CALL FOR RESEARCH IN SEARCH OF ACTIONS TO REDUCE CONSUMER SHOPPING PROBLEMS INDUCING COMPLIANCE WITH A REQUEST: THE LIST TECHNIQUE INNOVATIVE HEALTH CARE ALTERNATIVES: A MODEL OF THE CONSUMER BEHAVIOR PROCESS INVOLVEMENT AND OTHER VARIABLES MEDIATING COMMUNICATION EFFECTS AS OPPOSED TO EXPLAINING ALL CONSUMER BEHAVIOR INVOLVEMENT: A POTENTIALLY IMPORTANT MEDIATOR OF CONSUMER BEHAVIOR ISSUES CONCERNING EMPIRICAL METHODS AND FINDINGS IN CONSUMER RESEARCH ISSUES IN RESEARCH ON CONSUMER CHOICE LEVELS-OF-PROCESSING, PERCEPTUAL BIAS, AND COMPARISON ADVERTISING MARKET SHARES ESTIMATES BASED ON CONJOINT ANALYSIS OF CONCEPTS MARKETING AND PUBLIC POLICY CONTRIBUTIONS: COMMENTS ON THREE PAPERS MEASURING THE BASES OF SOCIAL POWER METHODOLOGICAL ISSUES IN EVOKED SET FORMATION AND COMPOSITION MULTIATTRIBUTE PREFERENCE MODELS FOR CONSUMER RESEARCH: A SYNTHESIS ON CONSUMER DISSATISFACTION: CONSIDER ARBITRATION AS AN ALTERNATIVE DISPUTE RESOLUTION MECHANISM ON THE USE OF FORMULAS OF THE PREDICTIVE VALIDITY OF REGRESSION IN CONSUMER RESEARCH ORGANIZATIONAL BUYING BEHAVIOR: A CONCEPTUAL VIEW OF THE BUYING CENTER AS AN INFORMATION PROCESSING UNIT OVERVIEW OF "CAN AND SHOULD THE FTC RESTRICT ADVERTISING TO CHILDREN" WORKSHOP OVERVIEW OF "THE ENERGY CRISIS AND CONSUMER CONSERVATION: CURRENT RESEARCH AND ACTION PROGRAMS" WORKSHOP OVERVIEW OF THE "HOME ECONOMICS RESEARCH: WHY GIVE A DAMN?" WORKSHOP OVERVIEW OF THE "LONGITUDINAL RESEARCH DESIGN AND ANALYSIS OF PANEL DATA" WORKSHOP OVERVIEW OF WORKSHOP "CONSUMER RESEARCH GOES TO WASHINGTON" OVERVIEW OF: "TIME: THE FUNDAMENTAL THINGS APPLY" (SPECIAL TOPIC SESSION) PERCEPTUAL DISCREPANCIES IN THE TIME DURATION AND NUMBER OF TELEVISION COMMERCIALS PERSONALITY AND CONSUMER TRAITS: THE BEAT GOES ON PERSONALITY: THE LONGEST FAD PRAGMATIC APPLICATIONS OF CONSUMER RESEARCH IN RETAILING PRESIDENTIAL ADDRESS: CONSUMER RESEARCH AND THE PUBLIC PURPOSE PRISONER OF SEX IN ADVERTISING PUPIL DILATION MEASURES IN CONSUMER RESEARCH: APPLICATIONS AND LIMITATIONS QUESTIONING THE CONCEPT OF INVOLVEMENT DEFINED PRODUCT CLASSES RESEARCH CONTRIBUTIONS TO PUBLIC POLICY: DISCUSSION COMMENTS RESEARCH ON CONSUMER INFORMATION: PUBLIC SECTOR PERSPECTIVES RESEARCH ON MARKETING AND CHILDREN: UPSIDE OR DOWNSIDE ON THE PRODUCT LIFE CYCLE? RESEARCHERS LOOK AT THE 'KID VID' RULE: OVERVIEW OF SESSION ROLE OF ATTRIBUTE GENERALITY IN COGNITIONS OF POLITICAL CANDIDATES SEARCHING FOR IMPORTANT ATTRIBUTES AND APPROPRIATE LEVELS SEX ROLES, SEX, AND STEREOTYPING IN ADVERTISING: MORE QUESTIONS THAN ANSWERS SMOKING BEHAVIORS AS A DIFFUSION PROCESS WITHIN AGE COHORT GROUPS: AN APPLICATION OF THE SOCIETAL MARKETING CONCEPT SOCIAL CLASS DETERMINANTS OF LEISURE ACTIVITY SOME ISSUES IN ATTITUDE THEORY AND MEASUREMENT SOME OBSERVATIONS AND QUESTIONS THAT MIGHT BE HELPFUL IN FUTURE RESEARCH STATISTICAL ESTIMATION AND CONSUMER RESEARCH STIMULUS-RESPONSE VARIABLES IN NEW PRODUCT RESEARCH STRUCTURAL MODELLING: AN APPLICATION FOR TESTING ATTITUDE MODELS AND CONVERGENT VALIDITY SURVEY DATA RELIABILITY EFFECTS ON RESULTS OF CONSUMER PREFERENCE ANALYSES THE ALLOCATION OF TIME BY CONSUMERS THE CONSUMER ENVIRONMENT: REGULATION AND RESEARCH -- DISCUSSION THE CONSUMER ENVIRONMENT: REGULATION AND RESEARCH: DISCUSSION OF THREE PAPERS THE EFFECT OF VARYING RESPONSE INTERVALS ON THE STABILITY OF FACTOR SOLUTIONS OF RATING SCALE DATA THE EFFECTS OF CHOICE COMPLEXITY AND DECISION FREEDOM ON CONSUMER CHOICE BEHAVIOR THE EFFECTS OF PRODUCT INVOLVEMENT AND TASK DEFINITION ON ANTICIPATED CONSUMER EFFORT THE EFFECTS OF SPONSORSHIP ON MAIL SURVEY RESPONSE AND EVALUATION BIAS THE INFLUENCE OF CHILDREN IN FAMILY DECISION-MAKING: PARENTS' PERCEPTIONS THE ROLE OF SEX ROLE SELF-CONCEPT IN MASCULINE AND FEMININE PRODUCT PERCEPTIONS THE ROLE OF SEXUALLY-ORIENTED STIMULI IN ADVERTISING: THEORY AND LITERATURE REVIEW THE STABILITY OF RESPONSES OBTAINED BY FREE ELICITATION: IMPLICATIONS FOR MEASURING ATTRIBUTE SALIENCE AND MEMORY STRUCTURE THREE PAPERS ON CONSUMER SATISFACTION/DISSATISFACTION: A COMMENT THREE PAPERS ON GIFT-GIVING: A COMMENT UNDERLYING PERCEPTUAL PATTERNS IN HUSBAND AND WIFE PURCHASE DECISION INFLUENCE ASSESSMENTS UNDERSTANDING AND ANALYZING CONTINGENCY DATA VALUE STRUCTURES AND CONSUMER BEHAVIOR WHAT DO YOU LEARN STANDING IN A SUPERMARKET AISLE? WIVES, HUSBANDS, AND CHILDREN: THREE STUDIES OF CONSUMER ROLES
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