Proceedings Volume GCB-03
- African-American Male Executive Dress: Issues of Aesthetics, Conformity and Ethnic Identity
- An Analysis of the Framing of Women as Marriage Partners Through Subcultural Patterns of Wedding Gift Giving
- Clothing Consumption via Television: The Woman's Perspective
- Constructing Gender: Gender Inversion and Expansionist Ads in Cosmopolitan Magazine
- Exploring Gendered Servicescapes
- Expressing Our Feelings: A rendered Look at Mood and the Process of Mood Management
- Gender 2000 Summary of Panel Remarks
- Gender 2000 Summary of Panel Remarks
- Gender 2000 Summary of Panel Remarks
- Gender 2000 Summary of Panel Remarks "Advocating a Critical, Cross-Cultural Perspective"
- Gender 2000 Summary of Panel Remarks "Will Men Really Ask For Directions in the Year 2000?"
- Gender 2000 Summary of Panel Remarks "The Politics of Gender and Consumerism in the Global Context"
- Gender and Age Differences in the Importance of Physical Attractiveness: Advertising Presentations and Motives for Comparison for Pre-Adolescent Children'
- Gender and the Culture of Cyberspace
- Gender Differences in Learning to Use the Computer: Modeling the Paths to Computer Literacy
- Gender in Children's Birthday Stories
- GENDER, MARKETING AND CONSUMER BEHAVIOR
- Matrimonial Metaphors: Women's Wedding Planning Experiences in the Bridal Salon
- Narratives of "Gendering": Poststructural Analysis of Consumers' Fashion Discourse and the Negotiation of Gender Boundaries
- New insights Into the Role of Gender During Christmas Shopping
- Reading Images of Women
- rendered Perceptions of Ideal Retail Service Venues
- Resisting the Irresistible Meaning of Ads?: Advertising and Representations of Femininity
- Special Session: Gender and Ritualistic Consumption
- Stereotypes Related to Firearm Purchases by Women
- tendered Identities and Career Clothing: The Hispanic Perspective
- Video Arcades: A Male Domain
- When the Shopping Gets Tough: Gender, Ethnicity and the Acquisition of Apparel
- Women's and Men's Experiences in Service Settings
- WS The Luck of the Draw, Baby:Gender Behavior and High-Stress Situations