Proceedings Volume GCB-02
- A General Profile of Turkish Consumers Based on Gender Differences
- A Sunrey of Nudity in Advertising and Offensiveness: Response with Regard to Gender
- Advertising and Social Comparison: An Exploration into Measurement and Male-Female Differences
- Belly Dancing: Modern women Reclaiming an Ancient Ritual
- Born to be Mild?: women in a Male consumption Domain
- Children'sA pprehensiona nd Comprehension: Gender Influences on Computer Literacy andAttitudeStructuresTowardsPersonalComputers
- Children'sU nderstandingo f Birthday Parties: A Study of Gender Differences
- CONFERENCE AGENDA: Gender and Consumer Behavior Conference
- Construction of a Meaningful Wedding: Differences Between the Priorities of Brides and Groom
- Consumer After Modernity: Transcending the Feminine
- Contemporary Advertising Images of Men and Women: What Are TheY Selling Us?
- curriculum change: Feminist Theory in the classroom
- Evaluations of Women's Suits by Male and Female PersonneI lnterviewers
- Fear and Sin: Images of Fat in contemporary North America
- Feminine Representationins Beauty Advertising: The Paradox of Liberation
- GENDER AND CONSUMER BEHAVIOR and Table of Contents
- Gender and Land Reforms Consumption, Production and Some Contradictions
- Gender and the Consumption of Career Clothing: The Fantasy and the Reality
- Gender and the PsychologicaMl eaningo f FashionB rands
- Gender Differences in Competitiveness and Risk Aversion: Theoretical Foundations and Some Preliminary Finding
- Gender Differences in Consumer Decision Making for Personal ComPuters: A Test of HYPotheses
- Gender Differences in Ritualistic Consumption
- Gender Identiry in the A Socio-Cultural Construction Indian Context: of the Female Consumer
- Gender Roles and Appeafance in STAR TREK The Next Generation
- Gender-ConsciousnesAs :P roceduraAl specto f Gender-Based Schematic Processing
- Gendered Identities and Career Clothing Dissatisfaction
- His and Hers: Gender and Garage Sales
- IMPACT ON PURCHASEIN TENT OF MODERN FEMALER OLE PORTRAYALS FOCUSING ON HOUSEHOLD TASK ALLOCATION
- Moral Dilemmas and Choice: "Different Voices"
- Mountain Women in a Mountain Man's World
- On Gender Differences in Eating Behavior as Compensatory Consumption
- Paid vs. Unpaid labor: A Feminist Analysis of Women's Participation in Environmentally-Related Consumption
- PhysicaAl ppearancea nd Self Image: Women as Consumer and Product
- Products and Gender Stereotypes: Mountain Women, skateboarders and Bikers
- Skateboarders: Gender, Dress, and Social Comparison
- The Nature and Influence of Idealized Images of Men in Advertising
- Women and Arts, Men and Sports: Two Phenomena or One