Learn more about our
Terms of Service and
Privacy Policy
Dismiss
Proceedings Volume GCB-01
A Feminist Critique of Marketing Theory: Toward Agentic-Communal Balance Cognitive Availability of Receivers' Gender Schemas as a Mediator of Source Sex Effects with Regard to Perceptions of Source Credibility Consumer Price Estimations: "The Price is Right"? Consumption and Conservation: Disposal and Gender in a Mediterranean Community Consumption and Gender: A Common History Crossing Boundaries/Drawing Lines: Gender Trouble in Consumer Research Deja Vu: Feminism Revisited Exploring Gender Influences of Meanings in Celebrity Endorsers Exploring the Dark Side of Consumer Behavior: Methaphor and Ideology in Prostitution and Pornography Female Roles in Television Advertising: Viewers' Use of Gender Role Cues in Appraising Stereotypic and Non-Stereotypic Role Portrayals Female-headed Single Parent Families: The Mother's Sex Role Orientation as a Predictor of Children's Level of Influence in the Family Decision Making Process Feminism and Anthropology: The Semiotics of Clerical Work Feminist Science and Consumer Research Gender and Money Attitudes of Ycung Adults Gender and The Mass-Mediated Material World Gender Differences in Possession Aspirations Gender Differences in the Choice of Payment Method for Purchasing Durable Goods Gender Differences in the Semantics of Ownership: Hazy Hints of a Feminist Theory of Property! Gender Dimensions of the Alphabetic Characters with Implications for Branding Gender Stereotypes and Gift Failures: When the Sweet Don't Want Sweets Gender Symbolism and Usage Expectations in Food Gender, Sex Roles and Sexuality: Some Personal and Theoretical Observations on the Pervasiveness of Sexuality in Gendered Consumer Behavior Husband Dominant, Wife Dominant, Joint: A Shopping Typology for the 1990s? I Shop Therefore I Am: The Role of Shopping in the Social Construction of Women's Identities In Search of Gender Differences in Marketing Communication: An Historical/Contemporary Analysis Males, Females, and Possession Disposition Men and Women on Dating and Gift-Giving: Same Planet, Different Worlds Objectivity and Gender in Consumer Research: A Feminist Deconstructionist Critique Proceedings of the Conference on GENDER AND CONSUMER BEHAVIOR June 19-23, 1991 Salt Lake City, Utah Production, Consumption and Gender Conflicts in Rural Zimbabwe Research Progress Report: Fragrance Use in India Routine Financial Tasks Versus Investment Tasks: Gender-Related Division of Responsibility in Babyboomer Couples SD Gender Conference 2 - Womens Images of Guns.pdf Sex-Discrimination in Advertising: Extent, Regulation and Experiences Stereotype Images from Advertising: A Reaction to Female Role Portrayals Sugar and Snails: Consumption, Rationing and the Gendered Perception of Wartime Food Deprivation* The Conflict of Child-rearing and Academic Careers The Gender of the Consumer: A Feminist Perspective on the Marketing Concept The New View: WF27, Ethnographer, Seeks Homeless Male Informant to Live With in Platonic Relationship for Purposes of Data Collection and Research The Relationship of Gender to Gift-Giving Attitudes: (or, Are Men Insensitive Clods?) Toward a New Paradigm in Marketing Thought: The Contributions of Feminist Theory Women's Exchange in the American Garage Sale: Giving Gifts and Creating Community Women's Images of Guns: An Exploratory Study
© 2023 Association for Consumer Research
Close modal window
