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Proceedings Volume E-09
(Il)Legalization of the Role of the Nation State in the Freedom to Consume the Internet: Consumers’ Understanding of and Reactions to Internet Censorship in Turkey ‘Coldfeet Café’: A Mundane Consumption Experience (while it lasts?) “Can You” or “Will You”: How Progress-Based Inferences Impact Motivation in Consumer Goal Pursuit “Have it now!”: eBay and the acceleration of consumer desire “SUBCULTURES OF PROSUMPTION” – PROSUMPTION AS DISTINCTION IN FREESKIING “The Book of Stars”: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach “What I really detest as a Polish immigrant is other Poles”: Class and Consumption among Eastern European Immigrants in London. 1. Consensus Formation and Conflict Management in Self-Organized Online Communities A European Philosophical Psychology of Asian Media Marketing Consumption: From Audience Absorption to Appropriation/ Alienation A Hermeneutic Appreciation of the Performative Role of Language in Consumer Research A LONGITUDINAL STUDY OF AFFECT AND SATISFACTION IN A HIGH EMOTION SERVICE CONTEXT A NEW EMERGENT PARADIGM IN MEASURING ‘SATISFACTION’: ACCESSING THE FRAGMENTED NATURE OF VISITORS’ REALITY VIA THE DESIRED-BENEFIT (DIS)CONFIRMATION APPROACH A Review of Ethnicity in Consumer Research: Embodying the Subject A Theorization of Symbolic-substitution: Exploring Taboo and the Muslim Female Consumer A Typology of Consumption Value: Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Qualities Acculturated in homeland: Consumer Culture in Morocco Acculturation and Body Image: A Cross-Cultural, Inter-Generational, Qualitative Study of Filipino- and Indian-Australians Adult consumers’ understanding and use of information on food labels: a study among consumers living in the Potchefstroom and Klerksdorp region Advances in Lyrical Consumer Research: Collaborative Circles and Paradessential Poetics Aesthetic Appraisal of Product Designs: Independent Effects of Processing Fluency and Arousal Aesthetics as Ritual Practice: Fashion, Female Bodies and Luxury Brands Affective Misforecasting and Consumption Behavior: The Influence of Restrained Eating and Emotional Intelligence Age’s what you make it. Negotiating the life course in female underwear consumption Agency, Objects and the Dead: Can Consumer Culture Speak? AN ANALYSIS OF HYPEROPIC CONSUMERS’ PERCEPTION OF INDULGENCE BEHAVIORS An Anxiety of Absence and Agency: The Legitimacy of Textual Analysis in Consumer Research An Empirical Analysis of the Antecedents and Consequences of Brand-Rituals An experimental investigation of the influence of virtual community characteristics on consumers’ evaluations of an online store An Exploratory Analysis of the Links between Human-Pet Relationship and Consumer Behaviour An Exploratory Study of Consumer Reactions to CO2 Labeling: The Struggle of Eating What You Want and Doing the Right Thing An Exploratory Study of UK Teenage Behaviour in Online Social Network Environments An Obligation to Work or an Opportunity to Have Fun? The Influence of Task Construal and Task Completion on Regulatory Behavior Analysing Bodies that Do Not Yet Exist Analyzing Consumer Culture Dynamics through Text Analysis of Media Discourse: A Sociological Approach Antecedents and Outcomes of Consumer Uncertainty in Ethical Buying Decisions: A Conceptual Model Approach versus avoidance motivations in food selection Are Guilt Appeals Good in Green Marketing? The Moderating Roles of Issue Proximity and Environmental Involvement Be(com)ing Consumers: young children’s everyday accounts of snacking brand gender and its dimensions Brand Meaning in the Age of the Critical Reflexive Consumer: A Greimasian Semiotic Square Analysis Branding of the Anti-Market Brands: 'Imagine' Lennon and 'Pop' Bono Brands and Othering: A Study of Children’s Social Identity Formation Bridging together Anti-consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence Broken Promises: Misleading Advertising, Disconfirmation and Generalized Distrust Building the Strength of Local Community through Time Bank Exchanges Challenging Contexts and Vulnerable Voices: Exploring Consumer Exclusion Children, Food, Health and Marketplace Discourses in 50 years of Magazine advertising in Australia and the UK. Children's Preferences of Package Design Cleansing, Contamination and Sacrifice: Three Processes of Purification Clouds on a Sunny Day: The Downside of Positive Mood for Self-Control CO-CREATION THROUGH FEAR, FAITH AND DESIRE Collaborative Brand Narratives: Interweaving Personal and Collective Ideals in the Practice of Collective Brand-oriented Storytelling Commercial Breaks Online: A Comparison of Online Streaming Video and Traditional Television in Terms of Advertising Perceptions and Attitudes Commercial Ethnography and the Production of Practice Communitas Interruptus: The Limits of Loyalty Conceptualising and Measuring Online Switching Costs CONFLICTING IMPERATIVES OF MODESTY AND VANITY AMONG YOUNG WOMEN IN THE ARABIAN GULF Constructing Cultures of Caring Consumption: An exploratory study of the lived experience of embodiment within the elderly care home CONSUMER EXPECTATIONS OF WEB SITE FUNCTIONALITY ACCORDING TO TASK CONTEXT Consumer Experience of Value Creation - A Phenomenological Perspective Consumer Identity Augmentation: The Symbiotic Relationship between Self-Extension and Self-Expansion Consumer Response to Anthropomorphic Animal Images Based on Their Similarity to Humans Consuming Invisible Cities: Desires, Imagination, and Utopia in Urban Transformation Consuming metaphors: being a consmer Consuming the City: How Global Structures Facilitate Resistance to Ethnic Co-optation Consumption and Communities of Aesthetic Practice Consumption as a Practice of/in Self-Formation: The Neoliberal Politics of Consumption (and Consumer Research?) Consumption as a tool of cultural resistance against patriarchy: the case of first generation Nigerian women living in Britain Consumption, ethnicity and tensions in non-western contexts: An exploration of the Kabyle marriages in Algeria Contrast and Assimilation in Response to Associative Priming: The Case of Cross-Category Brand Alliances Controlling Communities and Destroying Heterogeneity Online Conversations of Ethics Between Consumers: A Hermeneutic Study Coping with Brand Break-Ups: How Attachment Style Predicts Consumer Vengeance Cosmopolitans talking the global but walking the local - A multisited exploration into middle-class consumers’ tastes in home aesthetics Counteractive Construal in Consumer Goal Pursuit Creating a Holistic Retailer Image: Institutional Theory, The Jakobsonian Framework and The Consumer View Creating positive experiences Crossed Glances on the Perception of Customer Competencies within the Energy Sector: The Case of a French Energy Supplier Crossing into the New Year through the Chinese New Year Reunion Dinner: The case of the Chinese ethnic consumers in Malaysia Crossing the Cultural Divide: Consumption Compromises in Bi-national Homes Culturally constructed age Customer resistance to joining loyalty programs: An exploratory approach Customer value in consumption-systems: the case of mobile telecommunication Data Doppelgänger: Addressing the darker side of digital identity Daughter as Mother's Extended Self Discourse, Identity and Marketplace Institutions Do Consumers and Retailers eat off the same plate when it comes to Premium House Brands? An Australian Perspective Does Effort make your Heart Fonder or Mind Wonder? An “Attainability-Efficacy” Framework of Preference Construction Does Snobbish Service Generate Better Sales? The Case of Luxury Goods Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis Dominance and the Appeal of Violent Media Domination and Liberation Through Social Exchanges for Music Access Eager Vigilance in Consumer Response to Negative Information: The Role of Regulatory Focus and Information Ambiguity Effects of Health Concerns and Adoption of Health-related Products on Cognitive Age Effects of Product Unit Image on Consumption of Snack Foods Eliciting and Analyzing Collective Narratives for Theory Building in Consumer Research Emotivational Self-Regulation Empathetic Sensibilities in the Practice of CCT-inspired Research Ernest Dichter, Motivation Research and the Making of the Disembedded Consumer, 1939 – 1965 Exploring college students’ perceptions of negative consequences of binge drinking through consumer collages Exploring Consumers’ Perceptions of Brand Personality: A Qualitative Approach Exploring consumers’ perceptions of product offerings’ authenticity within Contemporary Asian Markets Exploring the Emotive Nature of Self-Fashioning Practice within Competitive Female Relations Exploring the Self-Expressive and the Self-Transformative Character of Cherished Possessions through Stories from Greek Female Consumers Exploring the Self-Possession Boundary through Hong Kong Chinese Consumers’ Narratives of Important Possessions Factors Influence British Muslim Clothing Choice in the United Kingdom (UK) Family consumption – tradition, conformity and distinction Family Interactions with Digital Technologies – Establishing Routines and Compromises Fancy a Cuppa: Online Consumer Co-creation of the PG Tea Monkey Brand Fashion marketing and the ethical movement versus individualist consumption: Analysing the attitude behaviour gap First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations Fit for Marketing: On Respondents’ Performance as Consumers in Focus Groups Flying with Feathers on Bubbles: Reclaiming Public Space through the Sharing of Ludic Experiences Fostering sustainable consumption practices through consumer empowerment From Silver Screen to Explaining Dreams: The Effect of Cultural Text on Personal Consumption Narratives From Washington to New York to London: The Effect of Subgoal Accomplishment on Satisfaction Geo-Social Ethnography: Catching the Drift of Nomadic Consumers Global Brand Culture Got milk? Then Get Rid of It! The Making of a Mythology of Family Health Governing Consumers through Freedom Grief goods: material possessions and meaning reconstruction in bereavement Heterogeneity of Deal Proneness: A Human Capital Approach Heterotopia and the City: A Guerilla Garden in Athens How Brand Attitude and Loyalty Are Affected by Co-branding Types: the Role of Brand Identification How consumers use a product meaningfully: A classification of consumers as value-creating practitioners HOW DO POSTCONSUMERS NAVIGATE THE MULTIPLE ORDERS OF CONTEMPORARY CONSUMER SOCIETY? EMOTION AND REASON IN YOUNG CONSUMERS’ NARRATIVES OF CONSUMERISM How frontline personnel handle customer misbehavior How Schema Incongruity Influences Consumer Responses: Exploring the Degree of Incongruity for Different Sources of Discrepancy How Servicescape Figurations Mediate Socio-cultural Differences Between Consumers and Rural Migrant Aesthetic Labourers I Drink, Therefore I Belong: Fear of Social Disaproval and its Impact on Attitudes Towards Anti-Binge Drinking Advertising IDENTIFYING ADOLESCENT PEER GROUP STRUCTURE: Imagined Brands in Global Brand Culture: Imagining place-based community through consumption? An autoethnography Implications of the new Darwinism for consumer theory and research in relation to the human face Implicit and explicit sexual orientation, attitudes toward advertising, and self-reported physiological and psychological well-being Improving Attitude towards Compliance with Medication through a Public Health Campaign: A Field Study In defence of authenticity. An analysis of consumers’ responses to a crisis of authenticity In(FORM)ality: Children’s Identity and Family Meals Incidence of bottom-up and top-down cognitive processes in brand confusion. Approach from the categorization theory Inside Marketing: A New Odyssey Interactive Advertising Uses and Gratifications: A Comparative Analysis of Factors Motivating Media Use for Two New Product Types Investment of Self into Products Is Product-Cause Fit a Panacea in Cause-Related Marketing? Impacts of Type of Fit, Product Type, and Donation Magnitude It’s Not What You Know, It’s Who You Know: Acquiring Consumer Capital Through Consumer Research It’s the Mindset that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Conservation Behaviors It’s the Thought That Counts: Choosing Between a Gift Registry Gift and Free Choice Kiwiana: National Identity and Consumption Leapfrogging over the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers Local Acts, Global Impacts? Examining the Pro-Social, Non-Reciprocal Nature of Freecyclers Long-Term Effects of Exposure to Advertisements in Early Childhood Marketing and Consumers: Handmaidens of Finanzkapital Marketing Practitioners and Consumer Research – Opportunities for Enhancing the Impact of Scholarly Work Marketplace Shaping of Spiritual Experiences: Current Theory and Prospects Markets and Marketing at a Crossroads Masculine Experience of Happiness in New Zealand: How Young Men Consume Happiness Medical Chic: The Consumption of Traditional Chinese Medicine in Urban China Mental Accounting of Time versus Money Mere Accessibility Effect: Products May be Effective without Consumption Methodological nationalism: pitfalls in consumer research and their remedies Migrant Women's Identity Formation and the Marketplace: Between Constraint and Creativity Miles Davis: Artist, Marketer, Consumer Researcher? Mimicry and Postcolonial Advertising Minority Religious Rituals in the Post Colonial World: Ramadan in France More to loathe than to love? The reinforcement and contestation of stigma in the Reality T.V. show “More to Love” Moving into the Woods: Finding Meanings through Sacrifice Moving On: The Music Industry's Struggle to Create Value for its Customers Music and commercial environment aesthetics: Controlling the uncontrollable Narrative Imagination On the Borderline: Metaconsumption and the Liminal Tween On the Limits of Immigrants’ Market-mediated Social Mobility One Without the Other: The Effects of Priming Individual and Collective Mindsets on Consumer Choice and Valuation Open Sky Marketing Ordinary Spaces and Sense of Place Paradise Lost: The Making of Shangri-La Patterns and Motives of Digital Music Consumption PERCEIVED ONLINE INTERACTIVITY OF BLOGS Performativity and belonging: negotiating the ethnographer and her field in virtual worlds Performing Local Community through Co-housing: A Discourse Analysis of the Value and Values of Sharing the Home Perimeter, Surface Area, and Volume: Why Consumers Underestimate Package and Portion Size Change and How to Help Them PET OWNERSHIP & RELATED CONSUMPTION PRACTICES: THE ROLE OF MORALITY Portfolio Advertising as an Instrument to Strengthen the Corporate Brand in a Complex Brand Architecture Postmodern Paradoxes in Thai Consumer Identity Practicing What You Preach Predicting Contest Proneness and Participation Privacy Goals versus Disclosure Goals: Towards an Understanding of the Privacy-Consumption Trade-off Producers Consuming: Marketer Identity and the Creation of the Themed Retail Environment Product Appearance as a Cue for Performance Quality. The Influence of Product Personality Product Information Presented as Ratios and the Role of Consumer Processing Mode: Can Analytical Processing Lead to More Biased Judgments for Certain Ratio Formats? Product placed versus product interacted: Does it matter? Product placement in song lyrics: Impact of cognitive load, disclosure, valence and strength Product Series Judgment: Nonconscious Consumption of Parallel Extrinsic Cues Purchasing motivations of regular and occasional organic food consumers: The incidence of food safety and ethical concern Purpose of Word-of-Mouth: A Conceptual Model Reconstruction Theory: Towards an Understanding of How Media Scheduling Influences Memory for Advertising Reduce, Re-use, Recycle Practice Theory REDUCING PLASTIC BAG CONSUMPTION: A COMMUNITY APPROACH TO SOCIAL MARKETING Re-gifting: The Gift You Can't Wait to Re-give RE-IMAGINING THE CITY OF LIVERPOOL AS A CAPITAL OF CONSUMPTION Re-negotiating Family Rituals at Mealtimes: The Participatory Role of the Television Revisiting the Euroconsumer: Transnational history of European coffee consumption Seeking Meaning outside the Consumer Culture Segmenting Internet Users Using Emotions Segmenting the Silver Market Using Cognitive Age and the List of Values: Empirical Evidence from Japan Self-Concept and Brand Relationship Dimensions on Teenage Consumption Representations Sex Role Conflict and Consumption Patterns at Work : A Study of Working Women in Non-Western Cultural Context Shared spaces and personal corners in social networking websites: the contracted and the cryptically revealed self. Signalling Effects in Luxury Consumption Social Comparison of Less Than Ideal Images in Television Advertising: An Exploratory Study of Masculine Gender Identity SOCIAL SHARING OF CONSUMPTION-RELATED EMOTIONS: BENEFIT FROM WHAT YOUR CUSTOMERS SAY ABOUT YOU Sociocultural Branding Research (SBR): An Evolutionary Paradigm for Brand Management Theory Speaking of Public Space: Cultures and Countercultures in the Confrontation about Street Art Spiritual motivated tourism of older adults Strategic Localization of Global Brands: Choosing Brand Names to Minimize the Impact of Consumer Animosity and Leverage Positive Country-of-Origin Perceptions Sustainability in the 21st Century: Conquering Hurdles, Building Bridges, Spanning Disciplines TESTING ANTECEDENTS AND MODERATORS IN PRODUCT EVALUATION: TOWARDS A NEW MODEL OF CONSUMER SATISFACTION The "Give-the-Service-Customer-Special-Treatment-Approach": What Happens when Other Customers are Present in the Same Service Encounter? The Aesthetic Consumption of Sunday Dinner The Ambiguous Effects of Advertisements Promoting Social Change The best things in life are free; the non-economic paradigm of Sharing in cyberspace The Body Worlds The BoP Consumer in a Neo-Liberal World The construal of brand extensions: The effects of abstract vs. concrete mindsets on product judgement and evaluation The Consumption Implications of Contested Community The Cost of Convenience: How Credit Cards Weaken Impulse Control and Increase Unhealthy Food Purchases The country of origin effect and the role of moral emotions The Death of 'Pester Power'. Intergenerational Food Shopping The Dynamics of Post Millennium Consumer Utopia: Pluralism, Personalization, Participation and Personification The Effect of Flat Shipping Fee and Free Shipping Threshold on Consumer Evaluations The Effect of Systems of Thought on Brand Scandal Spillover: Holistic versus Analytic Cognition Moderating Scandal Spillover and Denial Effects The Effects of Pre-visit Attributes on Active Consumption of Museums Experience The Faces of the New Consumer (1990-2010) – A Governmental Process? THE FANTASIZED MASCULINITY: THE NARRATIVE TO CONSTRUCT THE MASCULINE IDEAL IN FANTASY SPHERE The Impact of Aesthetics in Embedded Service Rituals The Impact of Italianate on Consumers’ Brand Perceptions of Luxury Brands The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation The Influence of Subtle External Cues on Eating Behavior The Influence of Victim-Unitization on Charitable Giving The Ironic Effects of Credit Card Balances and Credit Limits on Consumer Spending The Japanese Tea Ceremony as Luxury THE JOINT EFFECTS OF CHOICE ASSORTMENT AND REGULATORY FOCUS ON CHOICE BEHAVIOR The little red book: risk and trust in Chinese Internet banking, a gendered perspective The Love Muscle: Commodification of the Heart as the Gift-Of-Life The Manner of Art: An Aesthetic Influence on Evaluation The Market and the System of Sign Value Creation: New Frontiers in Value Discourse The Negotiation and Consumption of Mediated Masculinities in the Artistry of the Male Self The Neo-Liberal Consumer Subject The Paralyzed Customer: An Empirical Investigation of Antecedents and Consequences of Decision Paralysis The Performance of Linguistic Politeness in Consumer Accounts The Persistence of a “Traditional” Practice: Turkish Tea Encounters Glocal Changes The Private Made Public - A Visual Analysis of Reducing Water Consumption The Role of Identity in Disposal: Lessons from Mothers' Disposal of Children's Products The Role of Techniques of Neutralization in Using Double Standards The servicescape and the social role it plays in consumers’ lives The Way You See is What You Get: Market Research as Marketplace Enactment The Wolf of Wall Street: Re-imagining Veblen for the 21st Century Tourism Promotion and Nation Branding: Insights from the Turkish Case Transformative Consumer Research: Postcards from Europe Transforming Consumers Through Emotional Calibration Transnational Family Consumption: Compromises Here, There, and Beyond Two Defending Strategies of Threatened Brand Identity in Co-branding: The Moderating Role of Perceived Identity Fit Understanding the Changing Role of Possessions in Global Mobility Unpacking the Ethically-Minded Consumer: Understanding the Role of Personal Journeys in Alignment of Purchase Intentions and Shopping Behaviour Unwrapping the Contribution of Gift Wrapping to the Overall Value of a Gift. Visual Typicality and Novelty as Joint Predictors of Aesthetic Preference: The Influence of Design Expertise and Product Category Interest VOICES IN VIDEO Voluptas, Goddess of Sensual Pleasure: How Consumers Deal with Pros and Cons of Voluptuary Consumption Vulnerabilities of the Estranged Researcher and Researched Walking the Talk,Talking the Walk: Embodied Health Activism in Developing Nations We Fast and Feast Together: The Devotional Household at Dinner Time What does “not possessing” mean? What Makes Somewhere the Best Place to Live? When imagining oneself as the Victim is not always Beneficial: The Impact of Differences in Perspectives on Effectiveness of Charitable Advertisements WHEN NOT REDEEMING A COUPON FEELS LIKE MISSING MORE THAN ITS VALUE When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change Why prepare a meal when supermarkets will do it for us? A study of meals as a metaphor 'Written Just for Me?' The Persuasiveness of Personalized Communication and the Role of Consumer-Related Factors. YOUNG CONSUMER’S IMMERSION IN AN ARTISTIC EXPERIENCE: THE CASE OF THE ANNISETTANTA (THE 1970S)
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