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Proceedings Volume E-08
"MY INTERVIEW DILEMMA": EXPRESSION AND SUPPRESSION OF BUTCH GENDER IDENTITY “THE ‘REAL’ VALUE OF FAKES: NETWORK-BASED SUBCULTURES OF BRAND APPROPRIATIONS AND THE IMPLICATIONS FOR CONSUMER-BRAND RELATIONSHIPS” A BELIEF UPDATING PERSPECTIVE OF COMBINING INFORMATION FROM SEQUENTIAL SOURCES: THE ROLE OF THE FOCAL HYPOTHESIS A CRITICAL REFRAMING OF SUBCULTURAL COOL AND CONSUMPTION A HEDONIC/UTILITARIAN DUAL MEDIATION HYPOTHESIS IN THE MEASUREMENT OF WEBSITE COMMUNICATION EFFECTIVENESS A MODEL OF STUDENT SATISFACTION: INTERNATIONAL POSTGRADUATE STUDENTS FROM ASIA A MODERATED PERCEPTUAL MODEL OF PRODUCT AESTHETIC EVALUATIONS A TYPOLOGY OF INDIVIDUAL SEARCH STRATEGIES AMONG HIGH-INCOME INVESTORS IN THE UNITED STATES: AN EXPLORATORY STUDY ACCENTUATE THE POSITIVE: UNDERSTANDING AGE DIFFERENCES IN FRAMING EFFECTS ADVERTISING AUTHENTICITY: RESONATING REPLICATIONS OF REAL LIFE AFRO-BRAZILIANS: REPRESENTATION OF AND FEELINGS ABOUT THEIR PORTRAYALS ON TELEVISION ALL CAUSE-RELATED ADVERTISEMENTS ARE NOT CREATED EQUAL: INFLUENCES OF PRODUCT CHARACTERISTICS AND FRAMING EFFECTS ON CONSUMER PURCHASE DECISION AMBIVALENCE IN DEATH RITUAL CONSUMPTION AN ANALYSIS OF TIME EVOLUTION OF COMPROMISE EFFECT: THE MODERATING ROLE OF PIONEERING ADVANTAGE AND PRODUCT CATEGORY FAMILIARITY AN APPLICATION OF THE EXTENDED MODEL OF GOAL DIRECTED BEHAVIOUR WITHIN SMOKING CESSATION: A MIXED METHODS APPROACH. AN AUTHENTICITY TYPOLOGY: CONSUMER AND CONTEXT AN EMPIRICAL EXAMINATION OF THE EXTENDED MODEL OF GOAL-DIRECTED BEHAVIOUR: ASSESSING THE ROLE OF BEHAVIOURAL DESIRE AN EXISTENTIAL ANALYSIS OF CONSUMERS AS “INCARNATED BEINGS”: A MERLEAU-PONTYIAN PERSPECTIVE AN EXPLORATION OF MEN'S CONSUMER-BRAND RELATIONSHIPS AN INVESTIGATION ON HOW WORD-OF-MOUTH VALENCE AND PRODUCT TANGIBILITY AFFECT PRODUCT ATTITUDE ANTI-CLOCKWISE OR CLOCKWISE? THE IMPACT OF STORE LAYOUT ON THE PROCESS OF ORIENTATION IN A DISCOUNT STORE ARE ALL OUTGROUPS CREATED EQUAL? CONSUMER IDENTITY AND DISSOCIATIVE INFLUENCE ARE WE “GREEN”? AN EMPIRICAL INVESTIGATION OF RENEWABLE ELECTRICITY CONSUMPTION ARE YOU CONNECTED ? PORTRAIT OF THE VIRTUAL CONNECTOR IN ONLINE CULTURAL COMMUNITIES ASSESSING RESISTANCE TO SOCIAL MARKETING PROGRAMS AT YOUR OWN RISK: GENDER IDENTITY SALIENCE AND PERCEIVED VULNERABILITY TO BREAST CANCER BEHIND FEVER: PATTERNS AND MOTIVES OF "CHINESE LUXURY" BRAND LOYALTY IN THE MOBILE PHONES MARKET: THE ROLE OF SELF-IMAGE CONGRUENCE AND SELECTED MARKETING MIX ELEMENTS BRAND NAMES AND FIGURES OF SPEECH: SOMETHING TO LEARN FROM ARISTOTLE? CALENDAR GIRLS AND BODYBUILDERS. IS ACTIVISM A BRAND STRATEGY? CARE LEAVERS' TRANSITIONS TO INDEPENDENT LIVING CELEBRITY ENDORSEMENT AND SELF-BRAND CONNECTIONS COFFEE GROUNDS AND THE GLOBAL CUP: GLOCAL CONSUMER CULTURE IN SCANDINAVIA COMMUNITY MADE: FROM CONSUMER RESISTANCE TO TRIBAL ENTREPRENEURSHIP COMPULSIVE BUYERS AND THE EMOTIONAL ROLLERCOASTER IN SHOPPING CONDUCTING QUALITATIVE RESEARCH ONLINE – AN EXPLORATORY STUDY INTO THE PREFERRED ATTRIBUTES OF AN ICONIC DIGITAL MUSIC PLAYER CONFESSIONS OF A MOVIE-FAN: INTROSPECTION INTO A CONSUMER'S EXPERIENTIAL CONSUMPTION OF "PRIDE & PREJUDICE" CONSTRUCTING THE MARKET THROUGH THE COLOUR SPECTRUM CONSUMER BEHAVIOR, EXTENDED SELF, AND SACRED CONSUMPTION: AN ALTERNATIVE PERSPECTIVE FROM OUR ANIMAL COMPANIONS CONSUMERS' CHANGING ROLES - FROM CREATIVE COMMUNITIES TO ENTREPRENEURIAL TRIBES CONSUMERS' CULTURES' PROSUMERS' PASSION CONSUMERS' SERVICE CANCELLATION: EXAMINING THE INFLUENCE OF PAYMENT TIMING, REFUNDS AND CONSUMPTION ENTHUSIASM CONSUMERS’ RESPONSE TO SALES PROMOTIONS: AN EXPLORATIVE STUDY IN JUNK FOOD MARKET CONSUMING A POLITICAL FIGURE: A POST-STRUCTURALIST READING OF FOUR "POLITICAL PRODUCTS" CONSUMING GLOBAL BRANDSCAPES AS HOME COOPERATION AND CONFLICT IN FAMILY DECISION MAKING COUNTERVAILING MARKET RESPONSES TO CORPORATE CO-OPTATION AND THE IDEOLOGICAL RE-CRUITMENT OF CONSUMPTION COMMUNITIES CREATIVE CONSUMERS IN ONLINE CONSUMERS NETWORKS: EXPLORATION OF THEORETICAL IMPLICATIONS CROSS BORDER CONSUMPTION AND COMMUNITY: MEANINGS FOR WARHAMMER ENTHUSIASTS CROSS-CULTURAL DIFFERENCES IN DELIGHT CULTURE AND MENTAL REPRESENTATIONS OF POWER DEALING IN HISTORIES: DURABILITY, AUTHENTICITY AND PROVENANCE IN MARKETS FOR ANTIQUES DESIRE ON FIRE: A NATURALISTIC INQUIRY OF CHINESE DEATH RITUAL CONSUMPTION DESSERT: HEAVENLY OR SINFUL? CONSUMPTION, CARNALITY AND SPIRITUALITY IN FOOD ADVERTISING DISSOLUTION OF A PERSON-BRAND RELATIONSHIP: AN UNDERSTANDING OF BRAND-DETACHMENT DO CONSUMERS MIND BUYING ILLICIT GOODS? THE CASE OF COUNTERFEIT PURCHASES DOES NEGATIVE AMERICAN SENTIMENT AFFECT CONSUMPTION CHOICES? DOG AND DOG OWNER RELATIONSHIPS IN CONSUMER BEHAVIOR DON’T CALL US, WE WILL CALL YOU: THE DETRIMENTAL EFFECTS OF PROSPECTIVE MEMORY REQUIREMENTS ON SERVICE RESPONSE TIME EVALUATIONS AND BEHAVIOR DONATING TO ARTS INSTITUTIONS AS RECIPROCATING DUAL SPOUSAL WORK INVOLVEMENT DYSFUNCTIONAL BEHAVIOR OF SOME CUSTOMERS AND THE IMPACT ON THE SERVICE EXPERIENCE OF OTHERS EFFECTS OF BRAND INCONGRUENT ADVERTISING IN COMPETITIVE SETTINGS EFFORT, EXCELLENCE AND INCOME STINGINESS: HOW DO PEOPLE JUSTIFY SELF-GRATIFICATION? EMOTIONS OF FEAR, GUILT OR SHAME IN ANTI-ALCOHOL MESSAGES: MEASURING DIRECT EFFECTS ON PERSUASION AND THE MODERATING ROLE OF SENSATION SEEKING ENHANCING SOCIAL EXPERIENCES TO BUILD BRAND IMAGE? ETHICAL DIMENSIONS OF SUSTAINABLE MARKETING: A CONSUMER POLICY PERSPECTIVE ETHNICITY AND CONSUMPTION IN EUROPE: COMPARING AND CONTRASTING FRANCE AND THE UK EXAMINING TRADE-OFF DIFFICULTY AND ANTICIPATORY MIXED EMOTIONS IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY EXPERIENTIAL SOCIAL EFFECTS AND SELF-CONTROL EXTENDING UNDERSTANDING OF CONSUMER AMBIVALENCE IN DIFFERENT SHOPPING ENVIRONMENTS BY INVESTIGATING APPROACH-AVOIDANCE CONFLICTS FAMILY IDENTITY AND THE MEANING OF HOME FLEXIBILITY, DISSONANCE AND THE CONSCIOUS CONSUMER FOR THOSE ABOUT TO ROCK: A NEW UNDERSTANDING OF ADOLESCENT MUSIC CONSUMPTION FRIENDS OF VICTIMS: PERSONAL EXPERIENCE AND PROSOCIAL BEHAVIOR GASTRO ANOMIE AND THE DIET MAKING NEXUS: THE SOCIAL CONSTRUCTION OF HEALTH FOODS IN THE AUSTRALIAN WOMEN’S WEEKLY OVER HALF A CENTURY. GENDER VALUES AND BRAND COMMUNICATION: THE TRANSFER OF MASCULINE REPRESENTATIONS TO BRAND NARRATIVES GUIDING, CHIDING AND PROVIDING? CONSUMPTION AND THE SOCIAL NETWORKS OF EXPECTANT MOTHERS GUILT DECREASING MARKETING COMMUNICATION: AN UNEXPLORED APPEAL HARNESSING THE POWER OF TECHNOLOGY IN THE HOME: THE CASE OF MILITARY HOUSEHOLDS IN THE US HEDONIC PERCEPTION AND THE DEVELOPMENT OF COMPETITIVE MARKET STRUCTURES IN FLORAL MARKETS HOPED-FOR SELVES AND FEARED SELVES: HOW POSITIVE AND NEGATIVE REFERENCE VALUES IN SELF-REGULATION MODERATE CONSUMER GOAL-DIRECTED EFFORTS HOW COMMERCIAL MYTHS COMPETE FOR IDENTITY VALUE THROUGH THE IDEOLOGICAL SHAPING OF COLLECTIVE MEMORIES AND COUNTERMEMORIES HOW DO YOU REACT WHEN YOU KNOW THAT YOU MISS THE PRICE PROMOTION AFTER PURCHASING: THE IMPACTS OF PURCHASE TIMING AND ATTRIBUTION ON PERCEIVED PRICE UNFAIRNESS, NEGATIVE EMOTIONS AND BEHAVIORAL REACTIONS HOW DOES DRAMA DRIVE MARKET EVOLUTION? THE CO-OPTATION OF MUSIC DOWNLOADING HOW INDIVIDUALS MENTALLY ACCOUNT FOR WORK-TIME VOLUNTEERISM: PUTTING THE WORK INTO VOLUNTEER WORK HURT BY THE ONES THAT SHOULD LOVE YOU THE MOST: NEGATIVE IMPACTS OF SELF-COMPARATIVE ADVERTISING INDIVIDUALS' CIRCADIAN CYCLE AND TEMPORAL BEHAVIOR INGREDIENT BRANDING ALLIANCES: AN INVESTIGATION OF BRAND AWARENESS AND FEEDBACK EFFECTS INNOVATION, CREATIVITY AND THE POST-ORIGINAL: REPORDUCTION AND KNOCK-OFFS IN THE LUXURY SECTOR INNOVATIVE CONSUMER BEHAVIOR IN ONLINE COMMUNITIES INSIDER TRADING? EXPLORING FAMILIAL INTRA-GENERATIONAL BORROWING AND SHARING INVESTIGATING PRODUCT PLACEMENT IN VIDEO GAMES: THE EFFECT OF MOOD ON CHILDREN’S CHOICE IS BEAUTY IN THE EYE OF THE ENCODER OR THE DECODER? A TYPOLOGY OF MALE LOOKS AS PERCEIVED BY AMERICAN MEN IT’S FAR MORE IMPORTANT THAN THAT: FOOTBALL FANDOM AND CULTURAL CAPITAL. IT’S ONLY ROCK ‘N’ ROLL, BUT WE LIKE IT: APPROPRIATION AND CONTESTATION OF/THROUGH GLOCAL SIGNS JACK DANIEL’S AMERICA: ICONIC BRANDS AS IDEOLOGICAL PARASITES AND PROSELYTIZERS JAPANESE LOVE HOTELS: PROTECTING PRIVACY FOR PRIVATE ENCOUNTERS JOINT VERSUS SEPARATE EVALUATION OF PARTITIONED INFORMATION JUDGING FICTION BOOKS BY THE COVER: AN EXAMINATION OF THE EFFECTS OF SEXUALLY CHARGED COVER IMAGES LIFESTYLE, SHOPPING ORIENTATION, PATRONAGE BEHAVIOUR AND SHOPPING MALL BEHAVIOUR – A STUDY OF SOUTH AFRICAN MALE APPAREL CONSUMERS LIVING HISTORY: BIOGRAPHICAL OBJECTS AND THE POWERFUL PRESENCE OF THE PAST LIVING THE EXTENDED PRESENT: AN INTERPRETATION OF ‘TIME LINKED CONSUMPTION PRACTICES’ IN PROFESSIONAL DUAL CAREER FAMILIES LOCUS OF CONTROL AS A POTENTIAL MEDIATOR OF SITUATIONAL AFFECT ON CONSUMER BEHAVIOUR LOVE AT FIRST SIGHT OR A LONG-TERM AFFAIR? DIFFERENT RELATIONSHIP LEVELS AS PREDICTORS OF CUSTOMER COMMITMENT MARKET MAVENS AND OPINION LEADERS: ARE THEY THE SAME OR DIFFERENT? MARKETING AND THE OTHER: A STUDY OF WOMEN IN THE SAILING MARKETPLACE AND ITS IMPLICATIONS FOR MARKETING DISCOURSE. MARKETING AS BIOPRODUCTION: THE CUSTOMER DATABASE AS NEW MEANS OF PRODUCTION MARKETING: THE PRIMITIVE, TECHNOLOGY AND HORROR MASCULINE FASHION: PRESCRIPTION AND DESCRIPTION MERCHANDISE DISPLAY AFFECTS STORE IMAGE MERCURY WARNING DISCLOSURE EFFICACY ON CONSUMER BELIEFS AND PURCHASE INTENTIONS OF FISH MODERATING ROLE OF VALENCE SEQUENCE IN THE MIXED AFFECTIVE APPEALS MOTIVATIONAL INFLUENCES IN TIME DISCOUNTING: THE EFFECT OF REGULATORY FOCUS NEGATIVE CONSEQUENCES OF INTERNET CONSUMPTION: A QUALITATIVE STUDY NEVER-ENDING DESIRES: ASSESSING CONSUMER'S PROPENSITY TO DESIRE CONSUMPTION OBJECTS NIKE’S REVOLUTION AND INTENTIONALITY NOT SO HAPPILY EVER AFTER: NARRATIVE ESCAPES FROM UNSUSTAINABLE IDENTITY PROJECTS NOT TOO CONSPICUOUS, MOTHERS’ CONSUMPTION OF BABY CLOTHING ONCE UPON A TIME: CHILDHOOD RELATIONSHIPS AND THEIR ROLE IN THE SELF-MEMORY SYSTEM OVERSPENDING ON PETS: THE RELATIONSHIP WITH EXCESSIVE BUYING PARASKEVIDEKATRIAPHOBIA: THE EFFECT OF SUPERSTITION ON RISK-TAKING BEHAVIOR PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PEOPLE WHO BOUGHT THIS ALSO BOUGHT THAT PERCEIVED JUSTICE AND CUSTOMER’S SATISFACTION FOLLOWING A SERVICE FAILURE AND RECOVERY ENCOUNTERS. AN APPROACH FROM SCRIPT THEORY PERCEIVED PRICE FAIRNESS AND PERCEIVED TRANSACTION VALUE PERCEIVED RISK IN A STRATEGIC HOUSEHOLD PURCHASE: CONSUMER HOME BUYING BEHAVIOR PHONETIC SYMBOLISM AND BRAND NAME PREFERENCES IN FRENCH AND ENGLISH PLEASURE AND ENJOYMENT IN THE CONSUMPTION EXPERIENCE: THE CASE OF ICT-BASED SERVICES PREDICTIVE VALIDITY OF THE COGNITIVE BASIS OF IMPLICIT ATTITUDES PRIOR EXPECTATIONS AND CONSUMER ANALYTIC CATEGORIZATION PRODUCING AND CONSUMING THE METROSEXUAL PRODUCT ATTACHMENT AND SATISFACTION: THE EFFECTS OF PLEASURE AND MEMORIES PULLING THE WHITE RABBIT OUT OF THE HAT: CONSUMING BRANDS IN IMPERIAL CHINA REGULATORY FOCUS AS A MODERATOR OF PERSUASION IN MESSAGE FRAMING: A TEST OF THREE ACCOUNTS RELATIONSHIP SEGMENTATION: ANALYZING DONOR BEHAVIOR FOR A PUBLIC GOOD REVISITING EMULATION: AN EMPIRICAL ILLUSTRATION OF STATUS ASPIRATIONAL APPROACHES SCALE DEVELOPMENT: IMPORTANCE OF APPAREL STORE IMAGE DIMENSIONS SELF CONSTRUAL, REFERENCE GROUPS, AND BRAND PURCHASE BEHAVIOR SELF-CONSTRUAL, IMPULSIVENESS, AND BEER CONSUMPTION SELF-GIFT BEHAVIOURS OF BRITISH ETHNIC MINORITY CONSUMERS SERVICE QUALITY FACTORS: A STUDY ON TRAVEL AGENCIES INDUSTRY SHOW BIZZ BECOMES SHOW BUZZ; HOW VIRAL DIFFUSION CHANGES THE TRADITIONAL MEANING-MAKING PROCESS OF A RISING STAR SING HALLELUJAH AND YOUR DREAMS SHALL COME TRUE: A STUDY INTO MULTIPLE DISCOURSES OF CHRISTIAN MUSIC AND CULTURAL CHANGE SINGLE FATHERS AND HOUSEHOLD PRODUCTION AND CONSUMPTION: THEIR STORY, AND THEIR CHILDREN'S SMOKING CAN'T HURT ME! AND OTHER DEATH-RELATED THOUGHTS: A TEST OF TERROR MANAGEMENT AND RISK PERCEPTIONS SOCIAL IDENTITY THREAT AND CONSUMER PREFERENCES SOCIAL NETWORK ANALYSIS AND CONSUMPTION DYNAMICS: RESEARCH REVIEW AND PROSPECTS SPIRITUAL CAPITAL AND THE PRODUCTION OF SUBCULTURAL DISTINCTION STORYTELLING AND INTERNATIONAL MARKETING STRATEGY SUB-CULTURES AND CONSUMER TRIBES: MAPPING INTER-COMMUNITY RELATIONS IN MARKETPLACE CULTURES SURF SOUNDTRACKS: THE MUSICAL NEGOTIATION OF DEVIANCE AND DIFFERENCE IN SURF-CULTURE SYMBOLIC CONSUMPTION IN HONG KONG CHINESE SOCIETY: NARRATIVES OF SELF AND SPECIAL POSSESSIONS TAM AND FLOW THEORY FOR INVESTIGATING ON USER COMMUNICATION BEHAVIOR IN COMPUTER MEDIATED ENVIRONMENT TELL HER SHE'S WRONG! TRIANGULATION AS A SPOUSAL INFLUENCE STRATEGY THE BRAND HAS TWO FACES: EXAMINING THE IMPACT OF AN ACCENTED SPOKESPERSON ON BRAND PERCEPTIONS THE CARNAL FEMININE: WOMANHOOD, ADVERTISING AND CONSUMPTION THE COMPUTER AS 'MIDDLE AGENT': NEGOTIATING THE MEANINGS OF MARRIAGE ON A SIKH ONLINE DATING SITE THE EFFECT OF BICULTURALISM ON RESPONSES TO MIXED EMOTIONAL EXPERIENCES THE EFFECT OF MATCH AND MISMATCH BETWEEN TRAIT AND STATE EMOTION ON AT-RISK GAMBLING THE EFFECT OF PROCESSING MODE ON UNCONSCIOUS THINKING THE EFFECT OF REGULATORY FOCUS ON PRICE INFORMATION SEARCH AND EVALUATIONS THE EFFECT OF REGULATORY FOCUS ON SATISFACTION THE EFFECTS OF CONTEXTUAL PRICES ON CONSUMERS’ BRAND EVALUATION: TEST OF ALTERNATIVE MODELS THE EFFECTS OF EMOTIONS AND PRODUCT ATTACHMENT ON CONSUMER PREFERENCES FOR NEW PRODUCTS THE EFFECTS OF GRAPHIC VISUAL AND TEXT WARNING MESSAGES ON FEMALE SMOKERS AND NONSMOKERS’ ATTITUDES TOWARD SMOKING AND PURCHASE INTENT THE EXPERIENCE OF HOME FORECLOSURE: COPING WITH INVOLUNTARY LOSS OF HOME AND TRANSITION OF IDENTITY THE IMPACT OF AROUSAL ON JUDGMENT CORRECTION THE IMPACT OF CULTURAL GLOBALISATION ON THE INTERRELATEDNESS OF IDENTITY CONSTRUCTION AND CONSUMPTION PRACTICES OF IRANIAN YOUTH THE IMPACT OF ECO-LABELS ON CONSUMERS: LESS INFORMATION, MORE CONFUSION? THE IMPACT OF PRICE DISPLAY SIZE ON PROCESSING AND EVALUATION OF COMPARATIVE PRICE ADVERTISEMENTS THE IMPORTANCE OF BEING EARNEST AND PLAYFUL: CONSUMING THE RITUALS OF THE WEST INDIAN AMERICAN DAY CARNIVAL AND PARADE THE INFLUENCE OF DELIVERY MODE ON CONSUMER CHOICE OF UNIVERSITY THE INFLUENCE OF INVOLVEMENT AND NFC ON CONSUMER RESPONSE TOWARD SEXUAL AND NONSEXUAL APPEALS THE INFLUENCE OF SELF-CONGRUITY, BRAND PERSONALITY AND BRAND PERFORMANCE ON STORE LOYALTY THE INTERPLAY OF INSTITUTIONAL FORCES AND CONSUMER DESIRES IN THE MOULDING OF FASHION THE INTERPRETATION OF ‘OPEN TEXT’ ADVERTISEMENTS THE LUXURIOUS INFLUENCE OF VISUAL ART THE MODERATING ROLES OF PRODUCT CATEGORY TYPES AND NEED FOR COGNITION ON THE ATTITUDES TOWARD COMPARATIVE ADVERTISING THE MORPHING SELF: CHANGING IDENTITY AS A RESPONSE TO SELF-THREATS THE PLEASURES OF THE USED TEXT: BUYING, SELLING AND SAVOURING COLLECTIBLE BOOKS THE RELATIONSHIPS AMONG E-SERVICE QUALITY, VALUE, SATISFACTION AND LOYALTY IN ONLINE SHOPPING THE ROLE OF PERCEIVED CONTROL IN CO-PRODUCTION THE ROLE OF SELF-BRAND CONNECTIONS IN BRAND EVALUATION THE SELF-DETERMINATION PROCESSES OF NEW MOTHERS THE SENIOR TABOO? AGE BASED SALES PROMOTIONS, SELF-PERCEIVED AGE AND THE OLDER CONSUMER THE SHAPING OF SOCIAL IDENTITY: ASSIMILATION/CONTRAST RESPONSES TO AD EXPOSURE THE SHAPLING OF SOCIAL IDENTITY: ASSIMILATION/CONTRAST RESPONSES TO AD EXPOSURE THE SPILLOVER EFFECT IN E-WOM THE VULNERABILITY OF SINGLE FATHERS ADJUSTING TO THEIR NEW PARENTAL ROLE THOMPSON'S RUBBISH THEORY: EXPLORING THE PRACTICES OF VALUE CREATION TOURISM, PLACE AND NARRATIVE: LOCAL INTERPRETATIONS OF SANTORINI TOWARDS A NARRATOLOGY OF BRANDS TOWARDS AN UNDERSTANDING OF CONSUMPTION OBJECTORS TRANSFORMING PRODUCT EXPERIENCE: THE IMPACT OF PRE-TRIAL ATTRIBUTE TYPE INFORMATION AND CLAIM OBJECTIVITY ON POST-TRIAL PRODUCT EVALUATIONS UNDERSTANDING THE SELF-PROPHECY PHENOMENON UNTIL CANCELLED DO US PART: MOURNING THE LOSS OF A RELATIONSHIP USE OF PUBLIC SPACES AS CREATIVE ACTS. PHENOMENOLOGY OF STREET ART IN A CROSS-CULTURAL PERSPECTIVE USING NARRATIVE TRANSPORTATION TO ENHANCE NEW PRODUCT COMPREHENSION USING OPTIMAL STIMULATION LEVEL TO DERIVE VARIETY SEEKING SEGMENTS VARIABLES DRIVING THE AMOUNT OF CUSTOMIZED PRODUCT FEATURES CHOSEN BY A CONSUMER IN THE CAR MARKET VISUAL EXPRESSIONS OF CONSUMER GUILT VOLUNTARY SIMPLICITY, DOWNSHIFTING, AND THE MARKET MYTHOLOGY OF SIMPLE LIVING WAG THE HUMAN: THE INFLUENCE OF CANINE PERSONALITY ON HUMAN RELATIONSHIP SATISFACTION AND WELL-BEING WEB INTERFACE AND CONSUMERS BUYING INTENTION IN E-TAILING: RESULTS FROM AN ONLINE EXPERIMENT WHAT'S THE MATTER WITH THAT KID? FAMILY CONSUMPTION STRATEGIES THAT MINIMIZE THE CRITICAL GAZE WHEN A PURCHASE IS ONLY A CLICK (OR TWO) AWAY: ONLINE IMPULSIVE BUYING BEHAVIOR OF WOMEN IN FINLAND WHEN CELEBRITY ENDORSERS ACT IN THEIR FICTIONAL STAGE CHARACTERS: THE IMPACT OF CONGRUENT AND NON-CONGRUENT MEDIA CONTEXTS ON ADVERTISING EFFECTS WHERE CAN ROCK EXIST? MUSICAL MEANINGS AND CONSUMER ACTIVISM WHO CARES MORE? CONSUMERS' PERCEIVED UNFAIRNESS OF TARGETED PROMOTIONS
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