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Proceedings Volume E-07
"IF WE'RE NOT GOING TO ITALY, I'M NOT COMING". CHILDREN AS CO-DECISION-MAKERS IN THE FAMILY? THE CASE OF FAMILY HOLIDAYS. "IF YOU CAN’T SAY ANYTHING NICE, IT HAD BETTER BE FUNNY!" - THE IMPACT OF HUMOR IN TWO-SIDED MESSAGES "MY NANA, MY MOM AND I WENT TO AMERICAN GIRL": BRAND EXPERIENCE IN THE CONSTRUCTION OF FAMILY MYTHOLOGY “DOING SOMETHING I MIGHT REGRET” DEVELOPING ‘SELF-RELEVANT’ ALCOHOL CAMPAIGNS: IMPLICATIONS FOR PUBLIC POLICY FROM CONSUMER RESEARCH A COMPARISON OF FOUR ONLINE SHOPS WITH DIFFERENT DEGREES OF INTERACTIVITY AND CONSEQUENCES FOR AFFECTIVE, COGNITIVE AND INTENTIONAL CUSTOMER REACTIONS A LONGITUDINAL STUDY OF PRODUCT ATTACHMENT AND ITS DETERMINANTS A NEW APPROACH TO ASSESSING COGNITIVE PROCESSES AT THE POINT OF SALE - VIDEO-CUED THOUGHT PROTOCOLS AMONG THE FAITHFUL: RELIGIOSITY IN BRAND COMMUNITIES AN EXPLORATION INTO CHILDREN’S USE OF BRAND KNOWLEDGE AND CONSUMER CULTURE AS A SOCIAL RESOURCE: A DISCOURSE ANALYSIS APPROACH ANTI-MADRIDISTA: NEGATIVE SYMBOLIC CONSUMPTION BY FOOTBALL FANS APPROACH AND AVOIDANCE BEHAVIOURS IN THE SYMBOLIC CONSUMPTION OF CLOTHING ARE RECOMMENDATIONS OF VENTURERS VALUABLE? – A STUDY OF WORD-OF-MOUTH COMMUNICATION BEHAVIOR OF VARIETY-SEEKING TOURISTS AND OPINION LEADERS ATTITUDES TOWARD SEASONAL SALES: AN EXPLORATORY ANALYSIS OF THE CONCEPT AND ITS ANTECEDENTS BABY-FACED ENDORSERS IN ADVERTISING: EFFECTS OF CREDIBILITY AND AFFECT ON CONSUMERS' PURCHASE INTENTION BALANCE IN THE (RE)MAKING: A DEEP METAPHOR ANALYSIS OF CONSUMER RECOVERY EXPECTATIONS BE/LONGINGS:CONSUMPTION AND FLOW BECOMING A MOTHER: THE SYMBOLIC MEANING OF PRAM CONSUMPTION IN DENMARK BRAND EQUITY MEASURING IN TERMS OF EMOTIONS ASSOCIATED WITH BRANDS BRAND NAMES AND TRANSITIVE IMPLICIT ASSOCIATIONS BRAND SWITCHING AS A FUNCTION OF VARIETY SEEKING BEHAVIOR AND PRODUCT CHARACTERISTICS: TESTING THE HOYER AND RIDGWAY MODEL BRAND SYSTEMS: A CONCEPTUAL FRAMEWORK FOR THE SOCIOLOGICAL ANALYSIS OF BRAND PHENOMENA BRAND TRUST AND AUTHENTICITY:THE LINK BETWEEN TRUST IN BRANDS AND THE CONSUMER’S ROLE ON THE MARKET BRANDS IN TRANSIT: THE DYNAMICS OF CROSS-CULTURAL BRAND MEANING AND THE BRITISH ROYAL FAMILY BRAND BURN FAT AND BUILD MUSCLE: HOW CONCEPTUAL METAPHOR SHAPES CONSUMER BELIEF BUYER-SELLER ROLE MALLEABILITY; A DIP IN THE EBAY CAN CONSUMERS BEHAVE CHAOTICALLY? CATEGORIES OF LOYALTY. TOWARD MEANING-BASED THEORY OF CUSTOMER LOYALTY CCT RESEARCH: METHODOLOGICAL MYTHOLOGIES AND FUTURE CHALLENGES CHILDREN AND THEIR MONEY CINDERELLA AND SLEEPING BEAUTY: CONSCIOUS AND UNCONSCIOUS EVALUATION OF ARCHETYPES USED IN ADVERTISING AND MOVIES - RESULTS FROM AN EXPERIMENTAL STUDY CLOTHES MAKE THE MAN: SYMBOLIC CONSUMPTION AND SECOND HAND CLOTHING COLLECTING FROM ANALOG TO VIRTUAL (AND BACK) COLLECTING OF GLASS - A MULTI-SITED ETHNOGRAPHY CONSTRUCTING A HOME ON THE ROAD: HOME-AS-ORDER--AN ALTERNATIVE PERSPECTIVE TO STUDY CONSUMPTION OF SERVICESCAPES CONSUMABLES IN THE CME: TOWARDS A TYPOLOGY OF PRODUCTS CONSUMER COGNITION AT THE POINT OF SALE: RESULTS FROM A PROCESS TRACING STUDY CONSUMER CULTURE THEORY (CCT): TWENTY YEARS OF RESEARCH CONSUMER MEANING AND IDENTITY PRODUCTION AND CONSUMER RESEARCH-ISSUES OF LITERACY, GENDER AND IDENTITY CONSUMER MOTIVATIONS TO PARTICIPATE IN MARKETING-EVENTS: THE ROLE OF PREDISPOSITIONAL INVOLVEMENT CONSUMER PROJECTS: CULTURAL RESOURCES AND THE PURSUIT OF CONSUMER AGENCY CONSUMER RESPONSES TO FLATTERY: EMPIRICAL EVIDENCE OF THE SINISTER ATTRIBUTION ERROR CONSUMERS' ACCOUNTS RE-PRODUCING THE CULTURAL CONTRADICTION OF GLOBAL SHOPPING BRANDS- A SOCIO-CULTURAL LEVEL OF ANALYSIS CONSUMING AUTHENTICITY AT GETTYSBURG CONSUMING ETHICAL CODES OF CONDUCT CONSUMING IT COOL: STATUS MULTIPLICITY AND CONTEXTUALIZED CULTURAL CAPITAL CONSUMING RETAIL SPACE: FINDING MEANING WITHIN THE RETAIL ENVIRONMENT - A RESEARCH AGENDA CONSUMPTION PRACTICES IN TRANSNATIONAL SOCIAL SPACES: A STUDY OF TURKISH TRANSMIGRANTS CONSUMPTION SYMBOLS AT THE CINEMA: ITALIAN MASTERS’ MOVIES (1945-1975) COPING WITH MAKING AND MAINTAINING DIETARY CHANGE: A COMPARATIVE STUDY COPYLESS ADS: THE IMPACT OF COMPLEX ADVERTISING IMAGES ON ATTITUDE TOWARD THE ADVERTISEMENT COULD THE RESULTS OF CONSUMER RESEARCH IN THE CASE OF MANUFACTURER'S BRAND EXTENSION BE TRANSFERRED TO THE BRAND EXTENSION OF PRIVATE LABLES – AN EXPLORATORY STUDY CULTURAL AGE AND SENIORISM IN ADVERTISING CULTURAL MARKETING AND CONSUMER RESEARCH: ANALYTICS OF CULTURAL PRACTICE APPROACH CYBORG CONSCIOUNESS- A VISUAL CULTURE APPROACH TO THE TECHNOLOGISED BODY DEALING IN SECONDHAND GOODS: CREATING MEANING AND VALUE DELIBERATE SELF-INDULGENCE VS. INVOLUNTARY LOSS OF SELF-CONTROL: EXPLORING THE INFLUENCE OF CULTURE ON CONSUMER IMPULSIVENESS TRAIT DEPICTING ROMANTIC COUPLES IN ADVERTISING: THE ROLES OF GENDER AND RACE ON AUDIENCE PERCEPTIONS DESIGNING FOR INCLUSION RATHER THAN EXCLUSION DETERMINANTS OF CONSUMERS' ADOPTION OF ONLINE GROCERY SHOPPING DETERMINANTS OF THE USE OF HEURISTIC CHOICE RULES IN THE SWEDISH PREMIUM PENSION SCHEME: AN INTERNET-BASED SURVEY DIFFERENCES AND SIMILARITIES IN MEASURING FAMILY INFLUENCES ON YOUNG ADULT CONSUMERS. AN INTEGRATIVE ANALYSIS DIRT! - AN INTERPRETIVE STUDY OF NEGATIVE OPINIONS ABOUT A BRAND EXTENSION EFFECT OF PRODUCT ASSORTMENT CHANGES ON CUSTOMER RETENTION ELIXIR OF ETERNAL LIFE OR LIBATION TO ETHNIC SPIRITS: THE MEANINGS OF TEA IN JAPAN EMBODYING MORTALITY: EXPLORING WOMEN'S PERCEPTIONS OF MORTAL EMBODIMENT IN SHAPING AMBIVALENCE TOWARDS CADAVERIC ORGAN DONATION EXPERIENCE-BASED DESIGN: SOME CONCEPTS AND ISSUES EXPLORING NOSTALGIA IN RUSSIA: TESTING THE INDEX OF NOSTALGIA-PRONENESS EXPLORING THE DIMENSIONS OF ETHICAL CONSUMPTION FACE THE MUSIC: MOBILE MULTIMEDIA IN SOCIAL CONTEXT FAITHFUL AND SATISFIED? CONSUMERS' LOYALTY TO GROCERY STORES FEEDING POST-MODERN FAMILIES: FOOD PREPARATION AND CONSUMPTION PRACTICES IN NEW FAMILY STRUCTURES FRAMING EFFECTS AND INFORMATION PROCESSING OF INDIVIDUAL INVESTORS FROM REBELLION TO COMMODIFICATION: THE CASE OF GOTH GLOCALISATION, AUTHENTICITY AND CONSUMPTION: A QUALITATIVE INVESTIGATION OF THE AUSTRALIAN HIP HOP CULTURE GREAT EXPECTATIONS?! ASSORTMENT SIZE, EXPECTATIONS, AND PURCHASE LIKELIHOOD HIERARCHICALITY IN CONSUMPTION VISONS: IMAGIC ANTICIPATION AND DYNAMICS WITHIN THE GOAL STRUCTURE HOME CONFINED CONSUMERS: IDENTITY CONTINUITIES AND DISCONTINUITIES HOME TO MCDONALD'S. THE DOMESTICATION OF MCDONALD'S IN SWEDEN I SPY A SPONSOR: THE EFFECTS OF SPONSORSHIP LEVEL, PROMINENCE, RELATEDNESS AND CUEING ON RECALL ACCURACY IMPACT OF SEARCH COSTS ON THE POST RETURN BEHAVIOR OF CONSUMERS:A BEHAVIORAL DECISION THEORY PERSPECTIVE IN SEARCH OF MODERATORS OF THE EFFECT OF MESSAGE FRAMING ON PERSUASION IN THE LAND OF THE MORNING CALM: EXPLORING HOW EX-AMERICAN SOLDIERS CONSTRUCT AND MAINTAIN IDENTITY BY RECYCLING PAST EXPERIENCES INCREASING STORE BRAND PURCHASE INTENTIONS THROUGH PRODUCT SAMPLING INEXPERIENCED CONSUMERS' JUDGMENT OF THE QUALITY OF HOUSEHOLD APPLIANCES INTENTIONS ARE PLURAL: TOWARDS A MULTIDIMENSIONAL VIEW OF INTENTIONS IN CONSUMER RESEARCH INVOLVING USERS IN SERVICE DESIGN: USER EXPERIENCE VS. USER EXPECTATIONS LEARNING UNIT PRICES IN A NEW CURRENCY LOOK WHAT THEY'VE DONE TO MY BRAND: CLASHES OF BRAND TRIBES MAPPING THE DIFFERENT PURPOSES FOR INTEGRATING OFFLINE AND ONLINE DATA SETS IN DISCOVERY ORIENTED CONSUMER RESEARCH MASCULINITY AND FEMININITY AS PREDICTORS OF FINANCIAL RISK-TAKING: EVIDENCE FROM A PRIMING STUDY ON GENDER SALIENCE MATERIAL CULTURE, MEMORY AND IDENTITY MATERIAL VALUES, VALUED POSSESSIONS, AND THEIR USE. A STUDY OF SCHOOL CHILDREN AGE NINE TO FIFTEEN. MEETING OLD FRIENDS IN NEW PLACES: CONSUMERS AND THEIR HOME-COUNTRY BRANDS IN A HOST-COUNTRY MEMORY RECONSTRUCTION FOLLOWING WRITTEN TESTIMONIALS MONEY ILLUSION AND MENTAL CURRENCY CONVERSION MOTIVES FOR DECEPTION IN CONSUMER WORD-OF-MOUTH COMMUNICATION MULTIPLE REALITIES, MULTIPLE MEANINGS AND A MOUNTAIN OF OBJECTS: COLLECTORS IN THEIR SOCIAL WORLDS MUSIC AS PROPHECY: LISTENING TO THE SONIC CYBORGS NAVIGATING CULTURE IN THE ASIAN REGIONAL CONTEXT NEGOTIATING DISTINCTIONS: HOW BRANDS BECOME CULTURAL RESOURCES OVER THE COUNTER CULTURE? PAPERBACK MOTHER: PARENTING MANUALS AND THE IDEOLOGY OF MOTHERHOOD PARTICIPANTS: PARTICIPANTS: PARTICIPANTS: PARTICIPATORY DEVELOPMENT OF CLIMATE-FRIENDLY PRODUCTS PATTERNS OF MEDIA CONSUMPTION: THE SYMBOLIC ROLE OF FREE WILL PETS AS EXTENDED SELF IN THE CONTEXT OF PET FOOD CONSUMPTION PLACEBO EFFECTS OF MARKETING ACTIONS: CONSUMERS MAY GET WHAT THEY PAY FOR PREFERENCE REVERSALS AND THE REFLECTION EFFECT: THE MODERATING ROLE OF UNCERTAINTY AVOIDANCE PROBLEM-ORIENTED ANXIETY AND CONSUMER BEHAVIOR PRODUCT ATTACHMENT AND PRODUCT LIFETIME: THE ROLE OF PERSONALITY CONGRUITY AND FASHION PRODUCT-OR-STORE-INDUCED MOOD AND ITS INFLUENCE ON PRODUCT EVALUATIONS AND IDENTIFICATION WITH THE PRODUCT. THE CASE OF CLOTHING PURCHASE AVAILABILITY: TRICK OR TREAT? RECONSTRUCTING MEMORY FOR EVALUATIONS: THE ROLE OF PAST FEELINGS, PAST BEHAVIOUR, AND POST-EXPERIENCE INFORMATION RE-EXAMINING SMOKERS’ PERCEIVED VULNERABILITY TO DISEASE: SELF-REPORT MEASURES MAY NOT TELL THE WHOLE STORY REFLECTING FAMILY: HOME FURNISHINGS AS CONSUMPTION SYMBOLS OF FAMILY IDENTITY RELATIONSHIP QUALITY AND RELATIONSHIP SATISFACTION: AN APPLICATION AT RETAIL BANKS IN BRAZIL RELIGIOSITY AND SOCIAL RISK RELIGIOUS FUNDAMENTALISM AND BRAND CONNECTIONS REMEMBRANCES OF THINGS PAST: SILENT VOICES IN COLLECTIONS RESEARCHER REFLEXIVITY: A PERSONAL JOURNEY RETAIL CHANNEL PORTFOLIOS: CHANNEL-ATTRIBUTES OR INTEGRATION-BENEFIT - WHAT COUNTS MORE? SACRALISING THE PROFANE: CREATING MEANING WITH CHRISTMAS CONSUMPTION IN THE UK SELF AS A SOURCE OF SELF-POSITIVITY BIAS SHOPPING MOTIVES AND THE HEDONIC/UTILITARIAN SHOPPING VALUE: A PRELIMINARY STUDY SHOPPING ORIENTATIONS AS DETERMINANTS OF ATTITUDE TOWARDS FOOD RETAILERS AND PERCEPTION OF STORE ATTRIBUTES SOCCER MOMS AND DADS: FAMILY VALUES ENACTED THROUGH SPORTS SOME CONSEQUENCES OF CATEGORY AMBIGUITY: A COMPARISON OF HYBRID AND NON-HYBRID PRODUCTS SOUNDTRACK TO PARADISE: SONIC BRANDING IN THE SOUTH PACIFIC STOVESIDE POTTERINGS AND OTHER TRANSFORMATIONS: ON COOKING REPRESENTATIONS OF CULINARY CULTURE STRATEGIES TO IMPROVE THE PROBABILITY OF WINNING A LOTTERY: GAMBLERS AND THEIR ILLUSIONS OF CONTROL STRIVING TO BE GOOD: MORAL BALANCE IN CONSUMER CHOICE SUBCULTURES, NEOTRIBES, COUNTERCULTURES, OR NEW SOCIAL MOVEMENTS: THE CASE OF VOLUNTARY SIMPLICITY THE (IN)DEPENDENT TRAVELLER: A ROUGH GUIDE TO THE DISCOURSE OF I INDEPENDENCE IN ALTERNATIVE GUIDEBOOKS THE A-B-C OF RECYCLING THE ART OF BREAKING UP THE CONSUMPTION LOGIC OF SUBCULTURAL CAPITAL: CONSTRUCTING THE STOCKHOLM BRAT ENCLAVE THE CONTROL OF COMMERCIALS TARGETING CHILDREN: AN EXPERIMENTAL APPROACH TO INVESTIGATE CONTEXT EFFECTS THE CONVENIENT MOTHER: MYTH OR REALITY THE DENOMINATION EFFECT THE DEVELOPMENT OF BRAND MEANING IN CHILDREN AND ADOLESCENTS THE EFFECT OF DECISION PROCEDURES ON CHOICE AND STRENGTH OF PREFERENCE THE EFFECT OF DEPLETED RESOURCES AND WEAK PREFERENCES ON CONSUMER CHOICE THE EFFECT OF PRIMARY AND SECONDARY PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION THE FIRE OF DESIRE: NEURAL CORRELATES OF BRAND CHOICE THE IMPACT OF ATTRIBUTE-LEVEL PRODUCT ASSORTMENT ON CONSUMER PREFERENCES FOR VARIETY IN THE BUYING PROCESS THE INFLUENCE OF DESIGN SYMMETRY AND COMPLEXITY ON PRODUCT PREFERENCE THE LIVED MEANING OF SYMBOLIC CONSUMPTION AND IDENTITY CONSTRUCTION IN STABLE AND TRANSITIONAL PHASES: TOWARDS AN ANALYTICAL FRAMEWORK THE MARKETING OF WHAT? IN THE INTERWINING OF TEXTUAL DIFFERENCES THE MODERATORS OF STATISTICAL FORMATS OF PRODUCT EFFICACY AND GRAPHICAL DISPLAY ON FRAMING-MESSAGE EFFECTIVENESS RELATIONSHIP THE MUSIC COLLECTOR THE NUMBERS (NEVER) LIE: CORPORATE FRAUD, GENERALIZED SUSPICION AND INVESTMENT BEHAVIOR THE PROOF OF THE PUDDING IS IN THE TASTING – OR IS IT? NOVICE CONSUMERS' TRUST IN PROVIDERS OF ONLINE ADVICE THE RELATIONSHIP BETWEEN DESIGN TYPICALITY, NOVELTY AND AESTHETIC JUDGMENTS THE RELATIVE INFLUENCE OF CONSUMER SOCIALIZATION AGENTS ON CHILDREN AND ADOLESCENTS – EXAMINING THE PAST AND MODELING THE FUTURE THE RELEVANCE OF THE QUALITY CONSTRUCT TO WINE CONSUMPTION THE REPRESENTATIONS OF GAY FAMILIES IN ADVERTISING: CONSUMER RESPONSES TO AN EMERGENT TARGET GROUP THE ROLE OF EXPOSURE FREQUENCY, PROMINENCE, AND MEMORY OF BRAND PLACEMENTS IN EFFECTS ON BRAND IMAGE THE ROLE OF GOAL CONGRUENCE AND GOAL RELEVANCE ON THE FORMATION OF CONSUMER EMOTIONS, ATTITUDE AND PURCHASE INTENTION THE SERVICE ENCOUNTER IN RETAIL STORES OF TODAY - A DIFFERENT MOMENT OF TRUTH? THE SHOPPING MOMENTUM EFFECT THE SYMBOLIC MEANING OF BODY PARTS IN IMAGES: THE CASE OF HANDS IN ADVERTISEMENT THE VALUE OF RITUAL THEORY FOR UNDERSTANDING ALCOHOL CONSUMPTION BEHAVIOURS THE WEIGHT OF THE WORLD: CONSUMING TRADITIONAL MASCULINE IDEOLOGIES THEORISING THE RELATIONSHIP BETWEEN MUSIC AND MARKETING: THE MUSICIAN’S PERSPECTIVE TO POSSESS AND TO BE POSSESSED: THE SACRED FACET OF GIFT GIVING TOWARDS A MEASURE OF INDIVIDUAL CONSUMER MORALITY TOWARDS A NEW TYPOLOGY FOR VISUAL AND TEXTUAL RHETORIC IN PRINT ADVERTISEMENTS UNCOVERING SPORT GAME COVERS - THE CONSUMPTION OF VIDEO GAME PACKAGES UP-DATING COSMOPOLITANISM: RELICATING AND EXTENDING KEY STUDIES USER INVOLVEMENT OF DIFFERENT TARGET GROUPS IN A MOBILE CONTEXT VIDEOGRAPHY: 'NEW KID ON THE RESEARCH BLOCK OR SIGNIFICANT CONRTIBUTION TO CONSUMER RESEARCH WHERE DOES OUR FOOD COME FROM? – THE RELEVANCE OF SOURCE OF ORIGIN IN INTERNATIONAL MARKETING
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