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Proceedings Volume E-06
A CROSS-CULTURAL ANALYSIS OF ADVERTISING APPEALS IN HONG KONG AND KOREAN TELEVISION COMMERCIALS A CROSS-NATIONAL STUDY OF THE EFFECT OF NEGATIVE CELEBRITY ENDORSER INFORMATION A NEW PERSPECTIVE ON HEDONIC CONSUMPTION AALL CHANGED, CHANGED UTTERLY?@ B KIDS AS CONSUMERS AND THE CASE OF CHARACTER TOYS ADVANTAGES OF RASCH MODELLING FOR THE DEVELOPMENT OF A SCALE TO MEASURE AFFECTIVE RESPONSE TO CONSUMPTION ADVERTISING EFFECTIVENESS IN DIFFERENT CULTURES: RESULTS OF AN EXPERIMENT ANALYZING THE EFFECTS OF INDIVIDUALISTIC AND COLLECTIVISTIC ADVERTISING ON GERMANS AND CHINESE AN ETHNOCONSUMERIST ENQUIRY INTO INTERNATIONAL CONSUMER BEHAVIOUR ANALYZING THE DISCOURSE OF LIBERATION THROUGH CONSUMPTION APPLYING CONFIDENCE INTERVALS TO COEFFICIENT ALPHA AUDIENCE REACTIONS TOWARD THE INTERTWINING OF EDITORIAL CONTENT AND ADVERTISING IN MAGAZINES BEAUTY AND THE BEAST: ATTRACTIVE SPOKESPERSONS IN CHOCOLATE ADVERTISEMENTS BRAND OBSESSIVES IN ONLINE COMMUNITIES AND THEIR EFFECTS ON OTHER CONSUMERS: A STUDY OF THE DISNEY EXPERIENCE BRAND PERSONALITY PERCEPTIONBREGIONAL OR COUNTRY SPECIFIC? BRICKS & CLICKS & THE BUYING IMPULSE: AN INVESTIGATION OF CONSUMER IMPULSE BUYING BEHAVIOR IN AN ONLINE AND A TRADITIONAL RETAIL ENVIRONMENT BUILDING A LOCAL BRAND IN A FOREIGN PRODUCT CATEGORY IN INDIA: THE ROLE OF CULTURAL INTERPRETATIONS BYZANTINE AT THE EDGE OF HISTORY: CONSUMPTION OF THE PAST AT A HERITAGE EXHIBITION CHILDREN ON THE NET: STATE OF THE ART AND FUTURE PERSPECTIVES REGARDING DANISH CHILDREN’S USE OF THE INTERNET COMMUNICATION AND MARKETING IN A MOBILIZED WORLD: DIARY RESEARCH ON AGENERATION TXT@ CONCEPTUALIZING CONSUMPTION PATTERNS AMONGST ASIAN INDIAN IMMIGRANTS: POSTMODERN IDENTITIES AND POST CODE INFLUENCES CONSTELLATION OF THE DANCE: AN ETHNOGRAPHIC STUDY OF DANCERS CONSUMER LEARNING THROUGH AUSING@ AND THE ROLE OF PRIOR KNOWLEDGE IN THE SITUATION OF AREALLY NEW@ PRODUCTS CONSUMER MOTIVATIONS FOR BOYCOTT PARTICIPATION: A FIELD STUDY CONSUMER RESPONSE TO CORPORATE SOCIAL INITIATIVES: A LOOK AT THE EFFECTS OF FIT AND MOTIVATION CONSUMER SKEPTICISM TOWARD NEW PRODUCTS CONSUMING GARDENS: REPRESENTATIONS OF PARADISE, NOSTALGIA AND POSTMODERNISM CONSUMING THE BELLY DANCE CONSUMING THE GROTESQUE BODY CONSUMPTION OF COUNTERFEIT GOODS IN THAILAND: WHO ARE THE PATRONS? CONSUMPTION, ROLE TRANSITIONS AND THE RE-CONSTRUCTION OF THE SELF: AN EXPLORATORY STUDY OF SOCIAL CAPITAL WITHIN THE CONTEXT OF TRANSITIONAL CONSUMERS DEVELOPING A PARSIMONIOUS MEASURE OF HIGH-LOW CONTEXT COMMUNICATION STYLE EMERGENT ADVERTISING APPEALS IN THE WEEKS AFTER SEPTEMBER 11, 2001 EXPLORING ORGANIC FOOD CONSUMPTION: ISSUES, FINDINGS AND PROGNOSES FAKIN’ IT: COUNTERFEITING AND CONSUMER CONTRADICTIONS GENDER DIFFERENCES IN CONSUMER RESPONSE TO COMPLEX PRINT ADVERTISEMENTS GENES OR SOCIALISATION? EFFECTS OF SEX ROLE STEREOTYPES ON FEMALE RISK-AVERSION IN FINANCIAL DECISION MAKING GROCERY SHOPPING ON A LOW INCOME: HOW DO PEOPLE COPE? HELPING OTHERS, CREATING YOURSELF: UNDERSTANDING VOLUNTEER VACATIONS HIDDEN MOUNTAIN: THE SOCIAL AVOIDANCE OF WASTE HIGH RISK LEISURE DISCOURSE: INFLUENCE AND/OR USE BY ADVENTURE COMPANIES HOW THE OPINIONS OF OTHERS AFFECT OUR MEMORY FOR PRODUCT EXPERIENCES HOW WELL DO YOU KNOW ME? CONSUMER CALIBRATION OF OTHERS’ KNOWLEDGE HUMOR IN TELEVISION ADVERTISING: A MOMENT-TO-MOMENT ANALYSIS I SAVED A HUNDRED THOUSAND RUPIAHS ON THAT CAMERA! ATTITUDE CHANGE FOLLOWING PRICE REDUCTIONS IN AN UNFAMILIAR CURRENCY IRONIC BRANDING? THE CONCEPT OF IRONIC SELLING PROPOSITIONS IN DANISH TV-ADS JOY AND SURPRISE AS GUIDES TO A BETTER UNDERSTANDING OF IMPULSE BUYING BEHAVIOUR LEARNING FROM MIXED FEEDBACK: THE BIASED PROCESSING OF STORE PRICE COMPARISONS LEISURE CONSUMPTION: AN ISRAELI STUDY LINKING GIFT EXCHANGE EMOTIONAL EXPERIENCES AND INTERPERSONAL RELATIONSHIPS MAKING A PLACE FOR MANCHESTER: THE CULTURAL RELOCATION OF A CITY MAKING TRACKS: LOYALTY CARDS AS CONSUMER SURVEILLANCE MASCULINE AND FEMININE DIMENSIONS OF BRAND PERSONALITY: INITIAL STEPS IN SCALE DEVELOPMENT AND VALIDATION MEASURING VALUES’ IMPORTANCE: THE USE OF DIFFERENT SCALES TO MEASURE THE LOV MOTHERHOOD, IDENTITY AND CONSUMPTION ON MADONNA’S BRAND AMBITION: PRESENTATION TRANSCRIPT ON THE METHODS OF RESEARCHING MUSIC IN EVERYDAY LIFE: ASSESSING THE MUSICIAN AS PRODUCER OF COMMERCIALISED MUSIC PLAGIARIZED DESIGNS: UNDERSTANDING CONSUMER ACCEPTANCE PROVIDING PRODUCT INFORMATION CONSUMERS CAN HANDLE: ASSORTMENT AND TYPE OF PRODUCT INFORMATION IN MASS CUSTOMIZATION ENVIRONMENTS PUTTING YOUR BEST FACE FORWARD: THE IMPACT OF AFFECT ON AGENT PREFERENCE RED OR GREEN? PRICE, PRODUCT CONTENT AND BRAND AS DETERMINANTS OF BUNDLING PURCHASING RELIGION AS A CONSUMER ACCULTURATION VARIABLE: THE CASE OF BRITISH INDIANS SHOULD I STAY OR SHOULD I GO? INFORMATION PROCESSING IN THE REPURCHASE DECISION SIGN LANGUAGE: BRANDED MESSAGES AND THE TOURIST EXPERIENCE SOCIAL SYSTEMS IN MARKETING SPECIAL SESSION SUMMARY AGOOD TO THE LAST DROP@: PERSPECTIVES ON THRIFT AND FRUGALITY SPECIAL SESSION SUMMARY AN EXAMINATION OF CONSUMERS’ AACTIVE@ RESPONSES TO AN EMERGING BREED OF MARKETING EVENTS SPECIAL SESSION SUMMARY AUTOMATIC PROCESSES IN JUDGMENTS AND BEHAVIOR SPECIAL SESSION SUMMARY BECOMING A AWHERE@ B CONSTRUCTING AND CONSUMING SPACE SPECIAL SESSION SUMMARY BRANDING THE BODY: SKIN AND CONSUMER COMMUNICATION SPECIAL SESSION SUMMARY COLLECTING, COLLECTORS AND COLLECTIONS: ETHNOGRAPHIC INSIGHTS ON THE INTERRELATIONSHIPS SPECIAL SESSION SUMMARY COMMERCIAL CULTURES SPECIAL SESSION SUMMARY CONSUMERS IN EXTREMIS: DECISION-MAKING, MEANINGS AND SERVICE ENCOUNTERS SPECIAL SESSION SUMMARY CONSUMING FOOD: DISCOURSES AND PRACTICES OF FREEDOM, POLITICS, AND THE FUTURE SPECIAL SESSION SUMMARY CONSUMING IMAGES: MEDIA, CULTURAL CODES, AND REPRESENTATION SPECIAL SESSION SUMMARY FITTING IT ALL TOGETHER: A LOOK AT THE FIT CONSTRUCT ACROSS BRAND EXTENSION, SPONSORSHIP AND ENDORSEMENT SPECIAL SESSION SUMMARY LEARNING TO CONSUME: RESEARCH AMONGST CHILD CONSUMERS SPECIAL SESSION SUMMARY MIXED EMOTIONAL EXPERIENCES: CONSUMER REACTIONS TO AFFECTIVE COMPLEXITY SPECIAL SESSION SUMMARY PERSONALIZATION AND DECISION SUPPORT TOOLS: EFFECTS ON SEARCH AND CONSUMER DECISION MAKING SPECIAL SESSION SUMMARY POLYSEMY: THE MULTIPLE MEANINGS OF ADVERTISING SPECIAL SESSION SUMMARY PRIVACY, CONFIDENTIALITY, AND INTELLECTUAL PROPERTY ONLINE: ISSUES AND CHALLENGES FOR CONSUMER BEHAVIOR RESEARCH SPECIAL SESSION SUMMARY TALES WE TELL ABOUT OURSELVES AND OTHERS: HETEROGLOSSIC PERSPECTIVES ON INTROSPECTIVE SELF-REPORT APPLICATIONS IN CONSUMER RESEARCH SPECIAL SESSION SUMMARY WORD-OF-MOUTH BEHAVIOUR: WHAT MOTIVATES IT? HOW DOES IT AFFECT PRODUCT EVALUATION? SUITING YOURSELF: CONSUMER NARRATIVES IN HERMENEUTIC SELF-PRODUCTION THROUGH TRANSITION TAKING THE 'SHAM’ OUT OF SHAMROCK: LEGACY TOURISTS SEEK THE 'REAL THING’ THE CONSTRUCTION OF POST-CONSUMPTION COMPARISON STANDARDS THE CULT OF MACINTOSH (VIDEO) THE DISGUST EMOTION IN CONSUMER BEHAVIOR THE EFFECT OF POSITIVE MOOD ON VARIETY-SEEKING: A QUALIFICATION THE EFFECTS OF SURVEY TIMING UPON VISITOR PERCEPTIONS OF DESTINATION SERVICE QUALITY THE INFLUENCE OF NEGATED PRODUCT BENEFITS ON EVALUATIONS THE INFLUENCES OF MESSAGE FRAMING, PERCEIVED PRODUCT INNOVATIVENESS, AND CONSUMER HEALTH CONSCIOUSNESS ON ADVERTISING EFFECTIVENESS OF HEALTHCARE PRODUCTS THE MODERATING ROLE OF NEGATIVE CONSUMPTION EMOTIONS ON SERVICE EVALUATION THE PHENOMENOLOGY OF A GOAL: CONSUMPTION VISIONS ACROSS CONSUMER BEHAVIOR THE ROLE OF VALUES, COLLECTIVE SELF-ESTEEM AND CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE IN PREDICTING ATTITUDES TOWARD DRINKING IN NORWEGIANS THE SEVEN SINS OF MEMORY AND THEIR IMPLICATIONS FOR ADVERTISING TIMESTYLE AND SHOPPING STYLE TOWARDS A SUTURING THEORY OF IDENTITY AND CONSUMPTION TURNING SILVER INTO GOLD: THE IMPACT OF SITUATIONAL INFLUENCES ON THE RETAIL PATRONAGE BEHAVIORS OF SENIOR CITIZENS UNNECESSARY PURCHASES: CREATING ARTIFICIAL BUYING PRESSURE THROUGH THE USE OF COUPONS USING REWARDS TO INSULATE CONSUMERS FROM THE COMPETITION: THE CASE OF SEGREGATED VERSUS INTEGRATED FREQUENCY PROGRAM REWARDS VARIETIES OF SACRED AND PROFANE IN CONSUMING MUSEUM EXPERIENCE: A NETNOGRAPHIC STUDY OF JAPANESE TOURISTS IN NEW YORK VARIETY-SEEKING BEHAVIOR AND RECOMMENDATIONSBEMPIRICAL FINDINGS AND CONSEQUENCES FOR THE MANAGEMENT OF THE SERVICE PROFIT CHAIN WHAT CHARACTERIZES 'TRULY’ LOYAL ONLINE SHOPPERS? MODELING THE INFLUENCE OF VARIETY SEEKING, SATISFACTION, TRUST AND INVOLVEMENT ON ONLINE-STORE COMMITMENT WILLINGNESS TO TAKE ACTION AGAINST FOREIGN PRODUCTS: AN ANALYSIS OF BRAZILIANS’ REACTION TO NATIONALISTIC FEELINGS
© 2023 Association for Consumer Research
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